NEW YORK, May 7, 2019 /The courage and sacrifice it takes to be a member of the military is second to none, but the distinction of raising those who serve is an act worthy of considerable recognition. This Mother's Day, Crown Royal is honoring the Mothers Of Military (M.O.M.) servicemen and women for their selflessness, generosity and dedication by creating 1,000* custom military-grade medals in partnership with Vanguard Industries, the official makers of the United States Military insignia, ribbons and medals.
Multi-PLATINUM Selling Performer Thomas Rhett Honors Mothers of Military (M.O.M.) with a Homecoming Surprise from Their Active-Duty Sons and Daughters Through The Crown Royal Purple Bag Project
Crown Royal joined forces with The Purple Bag Project partners Thomas Rhett and Packages From Home, a 501(c)(3), to reunite Mothers Of Military with their active duty sons and daughters.
Crown Royal joined forces with The Purple Bag Project partners Thomas Rhett and Packages From Home, a 501(c)(3), to reunite Mothers Of Military with their active duty sons and daughters.
Ahead of the surprise reunion, the Mothers of Military joined Crown Royal Purple Bag Project partner Thomas Rhett and Packages From Home, a 501(c)(3), to assemble care packages for the brave men and women currently serving overseas.
As part of the Crown Royal Mother’s Day program, Thomas Rhett sat down with the moms to discuss their experiences and selflessness as Mothers of Military.
As part of the reunion, these active duty sons and daughters presented their own Mother Of Military with the custom designed and prestigious M.O.M. Medals to celebrate their generosity and to help inspire generosity in others.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8534651-crown-royal-mothers-of-military-mothers-day-campaign/
As a kick off to Mother's Day celebrations, Crown Royal enlisted the help of multi-PLATINUM selling performer and Academy of Country Music Awards Male Artist of the Year Thomas Rhett to host an intimate brunch honoring Mothers Of Military servicemen and women in Ft. Lauderdale, FL.Known for his philanthropic work, Thomas Rhettrecently helped to launch The Crown Royal Purple Bag Project, the brand's largest generosity commitment to-date, which partners with the non-profit organization Packages From Home to distribute one million care packages to military and others in need by 2020.
From laughter to heartfelt conversations, the brunch was filled with special moments as the mothers proudly spoke of the accomplishments of their sons and daughters and found camaraderie in their shared experiences. Thomas Rhett and Crown Royal then surprised the mothers by bringing out their active-duty sons and daughters. Representing multiple bases, branches and ranks of the United States Military, the reunions demonstrated the power of unconditional love and support between family members regardless of time and distance.
The military sons and daughters took the opportunity to express gratitude for their mothers, pinning each with a Crown Royal M.O.M. Medal. These M.O.M. Medals are in the shape of a pentagon to represent the five branches of the United States Military, and feature the Greek goddess of motherhood Ancient Leto, as well as a double strand rope to symbolize the strength of the bond between a mother and her child.
"It's incredible to continue partnering with Crown Royal on The Purple Bag Project, especially when we get to recognize the generosity of Mothers Of Military," said Thomas Rhett. "It was really special to honor these women for Mother's Day and it was a privilege to spend time with the moms who helped raise such brave men and women. I am so grateful to them and their families for their sacrifice."
Following this joyful reunion, Thomas Rhett and the group worked to put together care packages in Crown Royal purple bags for deployed servicemen and women.
"Crown Royal has supported the military for nearly a decade and showing gratitude to the mothers of these military servicemembers felt like a natural evolution of this commitment," said Nicola Heckles, Director, Crown Royal at DIAGEO North America. "Raising a son or daughter who serves in the military is one of the more generous things a person can do, and our goal is to inspire others across the country to give these mothers the thanks they deserve - this Mother's Day and every day."
Crown Royal is recognizing Mothers Of Military (and other deserving mothers)* in communities across the country for their sacrifice and service this Mother's Day. Consumers of legal drinking age can nominate mothers 25 years or older for the M.O.M. Medal at CrownRoyal.com/MothersDay. Select nominated mothers will receive the physical M.O.M. Medal to cherish, and other mothers will be honored digitally on the "Wall of M.O.M.s."
When celebrating the special mothers in your life this Mother's Day, and every day, Crown Royal reminds you to do so responsibly.
*About The Promotion
There is no purchase necessary and it is for legal U.S. residents only. Official Rules are located atCrownRoyal.com/MothersDay. Consumers 21 years and older may nominate a Mother Of Military (or another deserving mother) 25 years or older now through Mother's Day, unless 1,800 nominations are submitted by April 30, 2019, at which point entries will be closed. The program is intended primarily for Mothers Of Military servicemembers, however other mothers who have displayed the same traits of sacrifice, selflessness and generosity may also be nominated. Once a mother is nominated, she will be contacted by Crown Royal by email to obtain her permission to be honored on the digital Wall Of M.O.M.s, as well as her consent to be entered for a chance to win a physical M.O.M. Medal. A nominated mother will not be honored on the digital Wall of M.O.M.s or entered to win a physical M.O.M. Medal unless she first provides her consent. Crown Royal has created 1,000 M.O.M. Medals for distribution, but only 900 will be prizes in the Promotion. Odds of winning depend on number of eligible entries/nominations received. If an entry nominating a mother is selected in the random drawing and she has been verified as being eligible, she will receive a physical M.O.M. Medal from Crown Royal. A mother can only receive 1 physical M.O.M. Medal at most. The Promotion is in no way sponsored, endorsed or associated with the United States Military, United States Armed Forces or any agency of the United States government.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VIand Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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About Thomas Rhett
The upcoming album's lead single "Look What God Gave Her" has already earned the highest chart debut of Thomas Rhett's career. CENTER POINT ROAD connects fans to Thomas Rhett's past, weaving together autobiographical stories with familiar sounds that have propelled his meteoric career. The highly-anticipated new music is the follow-up to the PLATINUM-certified smash LIFE CHANGES, which spawned a 2018 GRAMMY nomination for Best Country Album and has been streamed more than one billion times, delivering a slew of RIAA-certified PLATINUM and GOLD chart-toppers, bringing Thomas Rhett's No. One tally to 12. Thomas Rhett was named country radio's most played artist of 2018, following a CMA Triple Play award for penning three No. One songs within a 12-month period, adding to his collection of trophies from the Country Music Association, Academy of Country Music, Billboard Music Awards, CMT Music Awards and more. On May 17th in Spokane, WA, he will kick off his headlining VERY HOT SUMMER TOUR, visiting 40 stops across the nation. For more information on new music and upcoming tour dates, visit
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