Oban Single Malt Scotch Whisky launches new brand campaign ‘It’s Pronounced OH-bin’ focusing on the scotch’s frequently mispronounced name in partnership with actor Jack Falahee.
Jack Falahee gives a quick education on the Oban distillery – one of Scotland’s smallest distilleries producing an incredibly smooth, craft whisky. It’s Pronounced OH-Bin.
Oban Single Malt Scotch Whisky is a truly balanced, extremely smooth, craft whisky. It’s Pronounced OH-Bin.
Featuring two :30 second videos, created and produced by Mob Scene, the campaign stars Falahee – a guy who tells it like it is and does not mess around when it comes to the pronunciation of both his last name and Oban. "My last name seems to really stump people – I always get that unsure glance but it's not that difficult to say. When I learned about the 'It's Pronounced OH-Bin' campaign, I laughed because I so easily relate to the concept. Plus, I've always had an appreciation for quality scotch and Oban is my whisky of choice. I'm excited to join forces with Oban and help more people learn about this amazing (and easy to say!) single malt," said Jack Falahee.
In the second video, Falahee gives people a fun "education" on the history of scotch highlighting some of the unique facts that differentiate Oban from other single malts whiskies on the market. Oban is one of the smallest distilleries in Scotland, comprised of two tiny stills and operated by only seven employees. While some might question this business model, this single malt considers it quality control. Simplicity is key, and the 'It's Pronounced OH-Bin' campaign encompasses just that. The video series featuring Falahee are available to watch now on Oban's Facebook page.
"As the scotch category continues to grow, we want people to find a refreshing sense of familiarity and simplicity in Oban. We wanted to create a campaign that is fun and helps set the record straight that scotch does not have to be so traditional and old-fashioned. We are very excited to have Jack Falahee help tell the story behind Oban and bring to life the easy-going spirit of one of Scotland's smallest but iconic distilleries," said Jamie Young, Senior Brand Manager for the Diageo Single Malts Portfolio.
Founded in 1794, the Oban distillery is known for its core expressions: Oban 14 Year Old, Oban 18 Year Old and Oban Little Bay. When celebrating International Scotch Day, please remember to enjoy a glass of Oban responsibly. More information on Oban products and the distillery can be found at www.obanwhisky.com.
CONTACT:
Hunter PR
Marisa Bingham
mbingham@hunterpr.com
212-679-6600
ABOUT OBAN DISTILLERY
The Oban Distillery—one of the oldest and smallest distilleries in Scotland—has been making fine Single Malt Whisky since 1794. Made by a small group of artisans, Oban is distilled in tiny lantern-shaped copper pot stills, which are among the smallest in Scotland. In fact, the stills are so small they need to rest between each batch so the copper can recuperate. This results in a truly balanced, extremely smooth whisky. Situated on a little bay between the West Highlands and the Islands, a mild maritime climate with a background of heather and peat is perfectly echoed in the malt whisky produced at Oban.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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