Tullamore D.E.W. Presents: IrishCentral's O'Everyone St. Patrick's Day Celebration for All

NEW YORK, Feb. 27, 2019 Flipping the idea of a typical St. Paddy's on its head, IrishCentral proudly introduces "O'Everyone" presented by Tullamore D.E.W. triple blended Irish whiskey. O'Everyone will transform famous non-Irish bars & restaurants across the U.S. into rebranded Irish mashups, complete with new names, logos and menus throughout the weekend of St. Patrick's Day, March 15-17, 2019.

The O'Everyone celebrations highlight the unique blend of Tullamore D.E.W. Irish Whiskey and the social fabric around us, truly opening up the spirited holiday to all. To bring your own Irish spirit to life, t-shirts (O'insert-your-last-name or nickname) are available at www.OEveryone.com for purchase, ensuring that truly everyone can become a part of the celebration, in uniform, on St. Patrick's Day weekend. O'Connors and O'Sullivans will be joined by O'Johnsons, O'Rousseaus, O'Spinellis, and many more across the country as we all raise a glass on this celebratory holiday.

Throughout the holiday weekend, people from all backgrounds can join in to experience St. Patrick's Day festivities without green beer and shamrocks, but rather by celebrating the melding of their own cultures with the Irish in fun and delicious ways. Revelers in four cities will enjoy custom Irish-fusion food and drinks menus, selected by IrishCentral including: 

• New York City will see Chef JJ Johnson's Caribbean/American South concept Gibson + Luce become O'Johnson's; French Champagne spot Flute Bar will become O'Flute's; and hip Indian/Australian eatery Babu Ji will be, you guessed it, O'Babu Ji's.
• In Los Angeles, Santa Monica's Mexican standby Gilbert's El Indio will become O'Gilbert's; the refined Indian eatery O'Bombay's will showcase Irish stout and curry mashups; Malibu's beachfront beauty Gladstones will become O'Gladstones; and Hollywood's old timey cocktail lounge Spare Room will be O'Spare Room.
• Chicago's Mexican restaurant by day, nightclub by night spot El Hefe will transform into O'Hefe; Bub City's Country Western Honky Tonk will become O'Bub's; and BIG Bar at the Hyatt Regency will become O'BIG's.
• Boston will play host to a n'er before seen tropical Irish hybrid with O'Tiki Rock; the classic Southern dive Loretta's Last Call will become O'Loretta's; and Menetomy's patriotic tavern will become O'Menotomy's.

"As the leading Irish digital media company in the U.S., we are proud to share our culture and partner with these versatile bars and restaurants, all representing new and unexpected St. Patrick's Day destinations for our readers to reinterpret our country's traditions," said Michelle Hanley, Manager of Brand Partnerships at IrishCentral. "America is quickly becoming a melting pot of ex-pats from all over the world, and we feel that O'Everyone reflects the fact that today you're you, but on St. Patrick's Day you can be an adopted member of the Irish community."

"If ye don't have an O in your last name, we're here to give ye one and say anybody can be Irish on St. Paddy's Day," said Tim Herlihy, National Ambassador for Tullamore D.E.W. Irish Whiskey. "We're proud to be working with this killer group of talent from all backgrounds in the food and cocktail world, and we're excited to celebrate with everyone on our favorite holiday of the year."

For more information on the O'Everyone festivities,  please visit www.OEveryone.com, www.tullamoredew.com or www.IrishCentral.com.  Follow along or Tullamore D.E.W.'s social channels (Facebook: Tullamore D.E.W. US; Twitter, Instagram: @TullamoreDEWUS).

About IrishCentral:
IrishCentral is the leading Irish digital media company in North America, providing political, current affairs, entertainment, and historical commentary to the Irish throughout the world. The website caters to 34 million Irish Americans and 70 million Irish diaspora and receives 2.2 million visitors per month. IrishCentral's readers have a passion for all things Irish from history to travel and from culture to great Irish whiskey. IrishCentral is part of Irish Studio a global media company, with offices in New York and Dublin. Irish Studio includes brands such as Irish Tatler, U Magazine, FOOD&WINE, and Ireland of the Welcomes.

About Tullamore D.E.W. Irish Whiskey
Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity. Tullamore D.E.W. was the first and remains one of the few international Irish whiskeys to pioneer this blend of three.

Created in 1829, the brand's strong heritage started in Tullamore, a town in the heart of Ireland, and was fostered by the vision of an early founder Daniel E. Williams, whose initials live on the bottle to this day. In 2014, Tullamore D.E.W. was brought back to its roots with the opening of a new distillery in the town of Tullamore, which returned whiskey production to the town 60 years after the original distillery closed its doors.

About William Grant & Sons
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich^®, The Balvenie^® range of handcrafted single malts and the world's third largest blended Scotch, Grant's^®, as well as other iconic spirits brands such as Hendrick's^® Gin, Sailor Jerry^® Spiced Rum, Tullamore D.E.W.^® Irish Whiskey, Monkey Shoulder^® Blended Malt Scotch Whisky and Drambuie^® Scotch Liqueur.

William Grant & Sons has been honored as "Distiller of the Year" by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2018.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.

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Conor McGregor's Proper No. Twelve Irish Whiskey Launches In The United Kingdom

DUBLIN, Feb. 28, 2019Eire Born Spirits today announces the launch of Proper No. Twelve Irish Whiskey in the United Kingdom.  Mixed Martial Arts (MMA) Champion and one of the world's most iconic athletes, Conor McGregor, the founder, chairman and majority owner of the company, is proud to expand the highly sought-after Irish whiskey by adding distribution in the UK.  This expansion comes on the heels of Proper No. Twelve's record-breaking launch in Ireland and America.
The Ireland and USA introduction created great excitement in the flourishing Irish whiskey industry by selling out of six months of supply within the first 10 days of release.  A massive shortage called for McGregor to issue a rare apology, promising to remedy the out-of-stock-situation, which he did by air-freighting 25,000 cases into the USA in time for the holidays.  This next batch again sold out within days.  Proper No. Twelve has become the most followed spirit brand in the world on Instagram with over 575,000 Instagram followers in less than five months.


Proper No. Twelve's global launch expression is a blend of the finest golden grain and single malt.  It is produced at the oldest distillery on the isle of Ireland in an area known for its rich soil and pure spring water.  Proper No. Twelve is complex and sophisticated, yet smooth and approachable with hints of vanilla, honey-like sweetness and toasted wood.
"It has been an incredible start for Proper No. Twelve, and I am humbled by the support of all our customers and most importantly the people who enjoy this proper Irish whiskey from a proper Irishman.  Proper. No Twelve has arrived on UK shores!  I predicted and foresaw the unprecedented demand that has emerged for Proper No. Twelve.  It is made with Ireland's best spring water and finest golden grain and single malt.  It is pure liquid gold!  It was my desire to have a great package and a fairly priced product for all. Proper No. Twelve is truly a 'ONE FOR ALL' brand," said McGregor. 
McGregor continued, "Many ask where the name Proper No. Twelve comes from, and it has true meaning to me.  I was born and bred in the Dublin suburb of Crumlin, Dublin 12 – thus Proper No. Twelve.  My success can be traced from the lessons I learned growing up, the values of loyalty and hard work.  Proper No. Twelve is who I am.  I respect other whiskeys, but we are not here to just take part, we are here to TAKE OVER!"

"My dream to be an entrepreneur is now realized and I could not be more proud.  When I see Proper No. Twelve showing up all across social media as a part of family, friends and fans celebrations, I know I delivered.  I am coming in strong with passion and with purpose.  I am the founder and chairman of this company, and I am going to give it my all.  Entering the UK market continues my dream for Proper No. Twelve to become an iconic global brand.  To the people of the UK, I say Sláinte," added McGregor. 
It is important to McGregor to give back in a meaningful way.  First responders and emergency service providers exemplify his core values and those of Proper No. Twelve – commitment, loyalty and community – a "ONE FOR ALL" mentality.  "First responders and emergency personnel all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need," said McGregor.  The company has committed to donate $5 for every case sold to local first responder and emergency service organizations and charities, up to $1 million annually.  The organizations will be identified for each country around the world and donations will go directly to specific countries where sales take place.
Proximo Spirits is the global distribution partner for Proper No. Twelve, now available in the UK, Ireland and the United States.  Proper No. Twelve is 40% ABV.   Visit ProperWhiskey.com to learn more and follow @ProperWhiskey.
About Proper No. Twelve Irish Whiskey Numerous Irish whiskey makers sought McGregor's endorsement over the years, but as a true born and bred Irishman, he did not want to simply endorse an Irish whiskey.  Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud.
For years, McGregor developed the brand under the project name "Notorious" through which came the foundation of what was to eventually become Proper No. Twelve.  It became a longer and more complicated project than originally expected, so McGregor turned to a distillery with a proven history of quality whiskey making.  He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition.  "We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend.  We took the time to develop an incredible whiskey and I'm excited to share it with the world," said McGregor. 
About Conor McGregor Conor McGregor is a Mixed Martial Arts (MMA) World Champion, family man, philanthropist and entrepreneur who now can add Founder and Chairman to his name with the launch of Proper No. Twelve Irish Whiskey, owned by his company Eire Born Spirits.
McGregor has catapulted into stardom not only as a Mixed Martial Arts World Champion but as a cultural phenomenon recognized for his outspoken personality and incredible work ethic.  He is among the biggest pay-per-view draws in MMA history, having headlined four out of the six highest ever-selling MMA, UFC pay-per-view events.  His boxing match with Floyd Mayweather drew 4.3 million pay-per-view buys in North America, the second most buys in combat sports history.
McGregor's strong work ethic and dedication to MMA have allowed him to achieve his tremendous success.  In the last five years, McGregor has gone from a plumber receiving social welfare to becoming one of the highest paid athletes in the world.

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BUCHANAN'S Blended Scotch Whisky Releases Limited Edition Design by Global Latin Artist J Balvin

NEW YORK, Feb. 20, 2019 -- BUCHANAN'S Blended Scotch Whisky is proud to announce the release of BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design. The custom design of the award-winning 12-year-old blend was created by global Latin music artist J Balvin, who has partnered with the brand for its Es Nuestro Momento campaign since 2016. The exclusive release marks the brand's first-ever product collaboration and represents its commitment to celebrating the greatness of the Latin community.

BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design

J Balvin with his BUCHANAN’S DeLuxe Blended Scotch Whisky Limited Edition Design Courtesy of Orli Arias

Much like the brand's founder James Buchanan, a Scotch Whisky pioneer and one of the most celebrated businessmen of his era, J Balvin has pursued his dreams and pushed boundaries in music, making significant contributions to mass culture while staying true to his roots. Through the J Balvin limited edition design, the brand toasts the impact of Latin culture on art, music, fashion and beyond, and all those leaving their mark on the world.

"When we began our partnership with J Balvin in 2016 to launch our Es Nuestro Momento campaign, we aimed to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness, " commented Tara King, BUCHANAN'S Blended Scotch Whisky Senior Brand Manager at Diageo North America. "We hope the BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design is a source of pride and inspiration to this unstoppable community doing incredible things."

During the multi-year partnership, the brand and J Balvin have worked to bring the Es Nuestro Momento spirit to life. Together, they have celebrated rising music talent, giving producers and creators a chance to feature J Balvin on a track. BUCHANAN's Blended Scotch Whisky has also sponsored Balvin's last two U.S. tours, encouraging fans of legal drinking age to "leave their mark" at the brand's Casa Buchanan's tour experience.  Most recently, they have spotlighted artistic talent with a national pack design contest.

"I am so proud to have had the once-in-a-lifetime opportunity to create a special pack design with BUCHANAN'S Blended Scotch Whisky  – a brand that has supported my career and the Latin community for years, and an iconic whisky enjoyed by so many," said J Balvin. "I drew inspiration from the colors and vibrancy of Latin culture for the design, and I hope it makes people proud of everything we continue to accomplish and contribute."

BUCHANAN'S DeLuxe Blended Scotch Whisky can be enjoyed responsibly in J Balvin's signature 'La Familia' cocktail, with guava juice, lemon juice, simple syrup and topped off with soda. The BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design will be available until supplies last in  CA, TX, FL, NJ, NY, IL, AZ and CO wherever fine spirits are sold with a suggested retail price of $31 (750 ml/bottle, 40% ABV).

For additional information on BUCHANAN'S Blended Scotch Whisky, please visit www.BuchanansWhisky.com. Stay up to date with the brand by following @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.

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On The Heels of Last Year's Success, Devils River Whiskey is Preparing for a Nationwide Whiskey Roll Out

DALLAS, Feb. 15, 2019  With a new year welcomes new changes for Devils River Whiskey. The Texas based whiskey company finished 2018 delivering more than 30,000 cases and driving over 5,000 points of distribution across 12 states, and it does not look like the brand will be slowing down anytime soon.

90-proof Devils River Bourbon launched in 2017 and was followed by the release of two new expressions, 90-proof Devils River Rye and 117-proof Devils River Barrel Strength Bourbon. Over the last 18 months the Devils River Whiskey brands have been awarded 22 medals of which nine were gold, one double gold and its rye was awarded Rye of the Year.

Devils River Whiskey, a premium whiskey company based in Dallas, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.

The Devils River Whiskey ownership group is looking to expand distribution across the entire country. "Our goal is to be in more than 30 states by the end of 2019," said Devils River Whiskey's President and co-founder Mike Cameron. "Leading the aggressive expansion plan requires a strong team," said Cameron. "We're assembling a great group of the right men and women to get this done. We have divided the country into five regions and are proud of the talent that we're bringing together to drive our market expansion."

Industry veteran John Potts recently joined the Devils River Whiskey leadership team as the Executive Vice President of Sales and Marketing. Mr. Potts is a Texas native with a strong track record of recruiting, building, and leading national sales teams. He was one of the original members of the Deep Eddy Vodka team and was instrumental in leading the brand from launch through its eventual sale to Heaven Hill. Prior to leading the Deep Eddy team, Mr. Potts held multiple leadership roles at Republic National Distributing Company. "I'm thrilled to be leading sales and marketing for this ambitious undertaking," said Potts.

Senior Vice President of Marketing Eric Hundelt was one of the first employees hired by Devils River Whiskey and is continuing to drive the Devils River Whiskey's marketing efforts across the country. Prior to joining Devils River Whiskey, Hundelt held a variety of senior level sales and marketing roles with brands like Angels Envy, Bacardi and Cabo Wabotequila. The sales team will be divided into five regions. Matt Thornton was hired as Regional Vice President of the Texas Region. Brendon Walsh will serve as Regional Vice President of the Northeast Region. Rick Perez will lead sales in the south as the Regional Vice President of the Southeast Region.  The company will be announcing appointments for the Midwest and West regions in the very near future.

In anticipation for the expected growth, the company will be opening its San Antonio based distillery in October 2019.  "We are in the processes of renovating the first two floors of the Burns building located at 401 E Houston Street. Built in 1918, the Burns building is listed on the National Register of Historic Places. "We are excited to be part of San Antonio'sdowntown revitalization as our distillery and visitor's center will be in the heart of downtown San Antonio, blocks from the Alamo," said Cameron.

Devils River Whiskey is extremely proud of its award-winning portfolio. 90-proof Devils River Bourbon launched in 2017 and was followed by the release of two new expressions, 90-proof Devils River Rye and 117-proof Devils River Barrel Strength Bourbon. Over the last 18 months the Devils River Whiskey brands have been awarded 22 medals of which nine were gold, one double gold and its rye was awarded Rye of the Year.  "Our whiskies have been recognized as one of the best whiskies aged less than ten years according to some of the most prestigious whiskey competitions," said Hundelt. "We're primed for success and ready to share Devils River Whiskey with even more of the country."

Visit DevilsRiverWhiskey.com to find Devils River Whiskey near you.

About Devils River Whiskey

Devils River Whiskey, a premium whiskey company based in Dallas, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.

Devils River Whiskey is distributed by Republic National Distributing Company (TX, FL, GA, CO, OK, NE and SC) Lohr Distributing (MO), Handcrafted Wine & Spirits (KS), Central Distributors (AR) and Empire Distributing (TN).

Follow Devils River Whiskey on Facebook, Twitter or Instagram @DevilsRWhiskey

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JIM BEAM DEBUTS GLOBAL MARKETING CAMPAIGN THAT CELEBRATES TREATING PEOPLE RIGHT AND MAKING GREAT WHISKEY

JIM BEAM DEBUTS GLOBAL MARKETING CAMPAIGN THAT CELEBRATES TREATING PEOPLE RIGHT AND MAKING GREAT WHISKEY

“Raised Right” campaign from the world’s No. 1 bourbon rolls out following premiere on football’s biggest stage 

JIM BEAM DEBUTS GLOBAL MARKETING CAMPAIGN THAT CELEBRATES TREATING PEOPLE RIGHT AND MAKING GREAT WHISKEY

(CHICAGO) FEBRUARY 5, 2019 – This week, Jim Beam® Bourbon unveiled its global “Raised Right” marketing campaign, which shares what the brand has learned from seven generations of family—how to treat a person, and how to make a whiskey. 
The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington, Ky. and Louisville, Ky.—during the Super Bowl® and is now rolling out nationwide. The spot tells the story of James B. Beam leading up to the end of Prohibition—and the group of family and friends who helped him rebuild the brand’s now iconic distillery in a mere 120 days following the law’s repeal. 
“Jim Beam’s explosive growth in the U.S. and overseas in recent years has shown us that our consumers appreciate the brand’s heritage and the way we make our bourbon,” said David Campbell, vice president of global integrated marketing communications at Beam Suntory. “We set out to create a campaign that focuses on the good created by treating those around you like family. The little-known story from our past that is told in ‘Celebration’ illustrates how those values are just as relevant now as back then, and establishes the meaning of our ‘Raised Right’ campaign.” 
“Raised Right” launched in the U.S., Australia and Germany and will soon be expanding to other markets globally. This 360-degree marketing campaign is supported with TV, digital and print advertising, local activations and retail marketing.  
The “Raised Right” campaign and “Celebration” TV advertisement mark Jim Beam’s first collaboration with global advertising agency adam&eveNYC. “Celebration” will appear on a variety of television networks worldwide. The campaign will also feature “Watching,” a shorter film set in modern day that heroes the Beam family’s distilling legacy, as well as national print and outdoor placements throughout the year. Starcom USA oversees media on behalf of Jim Beam. 
For more information about Jim Beam, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com. 

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Crown Royal Launches Crown Royal Peach, a Juicy and Sweet Limited-Edition Flavored Whisky

GIMLI, Manitoba, Feb. 12, 2019 Take the sweet, delicious flavor of a fresh Georgia peach and blend it with our famously smooth liquid for this spring's most anticipated arrival. With warmer temperatures on the horizon, Crown Royal welcomes Crown Royal Peach Flavored Whisky, a limited-edition offering that features the brand's signature smoothness paired with the sweet and flavorful taste of juicy Georgia peaches.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8492851-crown-royal-peach-flavored-whisky/

Enjoy a Royal Peach Tea this spring and summer to celebrate the launch of Crown Royal Peach.

A Royal Peach Fizz is the peach perfect addition to an impromptu Sunday brunch at the trendiest rooftop patio in town.

Crown Royal Peach is an easy-sipping whisky, perfect for spending time with your friends and family.

Whether soaking up the sun at a backyard BBQ or enjoying an impromptu Sunday brunch at the trendiest rooftop patio in town, Crown Royal Peach is an easy-sipping whisky, perfect for spending time with your friends and family. Enjoyed on the rocks or mixed with iced tea, each drop of Crown Royal Peach features a touch of vanilla and light notes of warm spice and oak on the nose that complement the whisky's delightfully juicy flavor.

"As a leader in the whisky business, Crown Royal continues to take pride in ensuring we are ahead of the trends and creating high-quality products that help feed whisky drinkers' desire to experiment," says Sophie Kelly, Senior Vice President of Whisk(e)y at Diageo North America. "Crown Royal Peach is the perfect limited-time offering because the taste is undeniably delicious, great for summertime occasions, on the rocks or mixed with iced tea."

Dressed in a glass-cut bottle, Crown Royal Peach Flavored Whisky (70 proof, 35% Alc/Vol) includes the brand's signature box and bag. The packaging pays homage to the fruit's vibrancy with a mix of peach and crème hues, embracing the seasonal availability.

The newest addition to the Crown Royal portfolio will have mouths watering nationally beginning in March at the suggested retail price of $24.99 for a 750-ml bottle. This peach-perfect season Crown Royal invites those 21+ to be present, reconnect with loved ones and always drink responsibly.

Crown Royal Peach Cocktails
Royal Peach Tea
- 1.5 oz Crown Royal Peach
- 6.0 oz Iced Tea
- 1 Slice of Lemon or Peach

Fill a mason jar with crushed ice. Add Crown Royal Peach and iced tea. Stir gently then garnish with a lemon or peach slice (or both!)

Royal Peach Fizz
- 0.5 oz Crown Royal Peach
- 0.5 oz Orange Juice
- 4.0 oz Champagne
- 1 Mint Sprig

Add Crown Royal Peach and orange juice to a stemless champagne glass. Top with champagne. Garnish with a mint sprig.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VIand Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky.  For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

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MGP Ingredients Launches Eight & Sand Blended Bourbon Whiskey

ATCHISON, Kan., Feb. 7, 2019  MGP Ingredients (Nasdaq: MGPI),has launched Eight & Sand Blended Bourbon Whiskey, a blend of fine bourbons and whiskies inspired by the American railroad. Eight & Sand refers to the eighth (and fastest) notch on a locomotive's throttle and the sand used on the wheels to prevent slipping. To wish a train crew an "Eight & Sand" is akin to "smooth sailing." Eight & Sand celebrates the timeless journey along the American railway with a classic tribute whiskey crafted by the MGP distillery team in historic Lawrenceburg, Indiana.

"We're proud to position Eight & Sand as an engine of innovation in our portfolio," says Andrew Mansinne, Vice President of Brands, MGP Ingredients. "We were inspired by the story of the American railroad, and Atchison's local E&S Locomotive 811 which has long connected our hometown to the country. We've designed Eight & Sand as an approachable blend of bourbons and whiskies designed to appeal to consumers looking for great value, great quality and smooth taste."

Eight & Sand Blended Bourbon Whiskey, the newest member of MGP's Rack House Series, is a blend of bourbon and whiskies married together to create a smooth and satisfying experience in every sip. The nose and palate deliver spicy rye and cinnamon notes, followed by a touch of caramel at the caboose. There are no additives or colors – just the good stuff: quality, blended bourbon whiskey. Offered at a SRP of $29.99 (750-ml), Eight & Sand is competitively priced to appeal to consumers at every stage of their whiskey journey.

Whether it's crossing with your favorite mixer or riding the rails all on its own, Eight & Sand is a whiskey whose craftsmanship honors the railroad legends that built this country. Eight & Sand Blended Bourbon Whiskey is dedicated to supporting American Railroad Museums and historic preservation.

Eight & Sand will be available in Arizona, Colorado, Illinois, Indiana, Kansas, Kentucky, Minnesota, Montana, Missouri, Nebraska, Texas and Wisconsin. For more information, including samples and product photography, please contact: Amanda Davis, amanda@gregoryvine.com or Helen Gregory, helen@gregoryvine.com.

About MGP
Founded in 1941, MGP (Nasdaq: MGPI) is a leading supplier of premium distilled spirits and specialty wheat proteins and starches. Distilled spirits include bourbon and rye whiskeys, gins and vodkas, which are carefully crafted through a combination of art and science backed by decades of experience. The company's proteins and starches are created in the same manner and provide a host of functional, nutritional and sensory benefits for a wide range of food products. MGP additionally is a top producer of high quality industrial alcohol for use in both food and non-food applications. The company is headquartered in Atchison, Kansas, where distilled alcohol products and food ingredients are produced. Premium spirits are also distilled and matured at the company's facility in Lawrenceburg, Indiana.  For more information, visit mgpingredients.com. 

About Eight & Sand Blended Whiskey
Eight & Sand Blended Bourbon Whiskey, the newest member of MGP's Rack House Series, is a blend of incredible bourbon and whiskies married together to create a smooth and satisfying experience in every sip. The nose and palate deliver spicy rye and cinnamon notes, followed by a touch of caramel at the caboose. There are no additives or colors – just the good stuff: quality, blended bourbon whiskey. Offered at a SRP of $29.99 (750-ml), Eight & Sand is competitively priced for smooth sailing ahead. Eight & Sand Blended Bourbon Whiskey supports great American Railroad Museums and historic preservation. Connect with us: EightandSandWhiskey.com, and Facebook (@eightandsandwhiskey). Distilled and blended by MGP Distilling, Lawrenceburg, IN, 44% ALC/VOL. Keep it on the Rails. Enjoy Eight & Sand Responsibly.

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Insanti Spirits Dirty Rotten Biker Whiskey

Insanti Spirits Dirty Rotten Biker Whiskey 40%-ABY 750ml.

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Oban Single Malt Scotch Whisky Launches 'It's Pronounced OH-Bin' Campaign with Actor Jack Falahee in Honor of International Scotch Day

NEW YORK, Feb. 6, 2019 Get your whisky glasses ready – International Scotch Day is around the corner. How are you celebrating this year? The Answer: 'It's Pronounced OH-bin.' In honor of this spirited holiday on February 8^th, Oban Single Malt Scotch Whisky has launched a new campaign 'It's Pronounced OH-Bin' with actor Jack Falahee. The witty video series starring Falahee is inspired by the common mispronunciation of the brand's name and brings it back to what matters most – incredibly, good craft Scotch Whisky. 

Oban Single Malt Scotch Whisky launches new brand campaign ‘It’s Pronounced OH-bin’ focusing on the scotch’s frequently mispronounced name in partnership with actor Jack Falahee.

Jack Falahee gives a quick education on the Oban distillery – one of Scotland’s smallest distilleries producing an incredibly smooth, craft whisky. It’s Pronounced OH-Bin.

Oban Single Malt Scotch Whisky is a truly balanced, extremely smooth, craft whisky. It’s Pronounced OH-Bin.

Featuring two :30 second videos, created and produced by Mob Scene, the campaign stars Falahee – a guy who tells it like it is and does not mess around when it comes to the pronunciation of both his last name and Oban. "My last name seems to really stump people – I always get that unsure glance but it's not that difficult to say. When I learned about the 'It's Pronounced OH-Bin' campaign, I laughed because I so easily relate to the concept. Plus, I've always had an appreciation for quality scotch and Oban is my whisky of choice. I'm excited to join forces with Oban and help more people learn about this amazing (and easy to say!) single malt," said Jack Falahee.

In the second video, Falahee gives people a fun "education" on the history of scotch highlighting some of the unique facts that differentiate Oban from other single malts whiskies on the market. Oban is one of the smallest distilleries in Scotland, comprised of two tiny stills and operated by only seven employees. While some might question this business model, this single malt considers it quality control. Simplicity is key, and the 'It's Pronounced OH-Bin' campaign encompasses just that. The video series featuring Falahee are available to watch now on Oban's Facebook page.

"As the scotch category continues to grow, we want people to find a refreshing sense of familiarity and simplicity in Oban. We wanted to create a campaign that is fun and helps set the record straight that scotch does not have to be so traditional and old-fashioned. We are very excited to have Jack Falahee help tell the story behind Oban and bring to life the easy-going spirit of one of Scotland's smallest but iconic distilleries," said Jamie Young, Senior Brand Manager for the Diageo Single Malts Portfolio.

Founded in 1794, the Oban distillery is known for its core expressions: Oban 14 Year Old, Oban 18 Year Old and Oban Little Bay. When celebrating International Scotch Day, please remember to enjoy a glass of Oban responsibly. More information on Oban products and the distillery can be found at www.obanwhisky.com.

CONTACT:
Hunter PR
Marisa Bingham
mbingham@hunterpr.com
212-679-6600

ABOUT OBAN DISTILLERY
The Oban Distillery—one of the oldest and smallest distilleries in Scotland—has been making fine Single Malt Whisky since 1794. Made by a small group of artisans, Oban is distilled in tiny lantern-shaped copper pot stills, which are among the smallest in Scotland. In fact, the stills are so small they need to rest between each batch so the copper can recuperate. This results in a truly balanced, extremely smooth whisky. Situated on a little bay between the West Highlands and the Islands, a mild maritime climate with a background of heather and peat is perfectly echoed in the malt whisky produced at Oban.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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Jim Beam Debuts Global Marketing Campaign That Celebrates Treating People Right And Making Great Whiskey

CHICAGO, Feb. 5, 2019 This week, Jim Beam^® Bourbon unveiled its global "Raised Right" marketing campaign, which shares what the brand has learned from seven generations of family—how to treat a person, and how to make a whiskey.

Jim Beam debuts global marketing campaign that celebrates treating people right and making great whiskey.

The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” tells the story of James B. Beam leading up to the end of Prohibition—and the group of family and friends who helped him rebuild the brand’s now iconic distillery in a mere 120 days following the law’s repeal.

The first TV advertisement under Jim Beam's new campaign, titled "Celebration," premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington, Ky. and Louisville, Ky.—during the Super Bowl^® and is now rolling out nationwide. The spot tells the story of James B. Beam leading up to the end of Prohibition—and the group of family and friends who helped him rebuild the brand's now iconic distillery in a mere 120 days following the law's repeal.

"Jim Beam's explosive growth in the U.S. and overseas in recent years has shown us that our consumers appreciate the brand's heritage and the way we make our bourbon," said David Campbell, vice president of global integrated marketing communications at Beam Suntory. "We set out to create a campaign that focuses on the good created by treating those around you like family. The little-known story from our past that is told in 'Celebration' illustrates how those values are just as relevant now as back then, and establishes the meaning of our 'Raised Right' campaign."

"Raised Right" launched in the U.S., Australia and Germany and will soon be expanding to other markets globally. This 360-degree marketing campaign is supported with TV, digital and print advertising, local activations and retail marketing.

The "Raised Right" campaign and "Celebration" TV advertisement mark Jim Beam's first collaboration with global advertising agency adam&eveNYC. "Celebration" will appear on a variety of television networks worldwide. The campaign will also feature "Watching," a shorter film set in modern day that heroes the Beam family's distilling legacy, as well as national print and outdoor placements throughout the year. Starcom USA oversees media on behalf of Jim Beam.

For more information about Jim Beam, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.

About Jim Beam^® Bourbon
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's seventh generation master distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Apple, Jim Beam Honey and Jim Beam Kentucky Fire among other offerings.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world-renowned premium brands, including Knob Creek and Basil Hayden'sbourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and a vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Dingle Whiskey Distillery Batch No 4 Fourth Small Batch Release

Dingle Whiskey Distillery Batch No 4 Fourth Small Batch Release

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Nevada's Bently Heritage Estate Distillery Tasting Room Opens to the Public

MINDEN, Nev., Feb. 4, 2019 The Bently Heritage tasting room will open to the public on Saturday February 9, 2019. The distillery is expecting a high volume of traffic on its opening weekend, with tours offered through the reservation system at bentlyheritage.com. The cost of a tour is $20; tastings are $10. The tasting room hours of operation will be from 10 a.m.-9 p.m. on Thursdays, from 10 a.m.-10 p.m. on Fridays and Saturdays, and from 10 a.m.-9 p.m. on Sundays. Tours will generally run from 10 a.m.-3 p.m. on Thursdays and Fridays, and from 10 a.m.-5 p.m. on Saturdays and Sundays.

Historic Minden Flour Mill, now the Bently Heritage Estate Distillery

The distillery's home, which is currently pursuing LEED Gold certification, was the site of the century-old and historic Minden Flour Mill, a local landmark listed on the National Register of Historic Places. Owners Christopher and Camille Bently have lovingly restored the historic building to state-of-the art standards, creating an important landmark which will be a source of pride for Minden, Carson Valley, and all of Nevada.

Bently Heritage Estate Distillery uses 100% of its grains from those grown on the operation at the Bently Ranch. Winter rye, oats, wheat, corn, and barley are milled on-site and malted in-house on the malting floor. The distillery's Mill Building creates single malt whisky using handmade Forsyths pot stills that were imported from Scotland. The distillery's Creamery Building distills vodka and gin, using carl pot stills imported from Germany. Bently Heritage has also begun the process of oak barrel aging their single malt, bourbon, and rye for future releases.

Three spirit offerings are included in the first Bently Heritage release: Source One Single Estate Vodka, Source One Vodka Rested in Oak Sherry Casks, and Juniper Grove American Dry Gin. All products are sold in 750ml bottles for between $32and $40. Bently Heritage whiskies are currently aging in barrels and will be available in the future.

You can visit Bently Heritage, L.L.C. at 1601 Water St., Minden, Nevada 89423, or find us online at bentlyheritage.com.

About Bently Heritage
Bently Heritage Estate Distillery creates ultra-premium spirits from grains that have been grown on the Bently Ranch here in Minden, Nevada. Our products elevate the connoisseur's passion for luxury spirits, creating an experience that will be treasured for generations to come.

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Whisky Magazine Names Kentucky Peerless Craft Producer of the Year

LOUISVILLE, Ky., Feb. 5, 2019 Kentucky Peerless Distilling Company received Whisky Magazine's Craft Producer of the Year Award on January 30. Whisky Magazine narrowed it down from over 900 nominations to 20 craft distilleries from all across the world.

Peerless Fourth Generation and owner Corky Taylor was at the awards ceremony to receive the honor. Taylor said, "When they played the music for me to walk up there, I can't tell you how excited I was to get up there and shake the man's hand and tell him how honored I was to receive this award."

Corky Taylor - Peerless Craft Producer of the Year Award

When asked what Peerless First Generation would think, Taylor said, "I know he's looking down on us, I know my grandfather is and I know my father is. This is great for our family, but it's great for everybody who works here at the distillery and who cares about the distillery. We did this as a family."

Every year Whisky Magazine awards their Icons of Whisky in select categories. Nominations are made through Whisky Magazine by industry peers, with the final decision made by the Whisky Magazine Editorial Panel.

Find out more at kentuckypeerless.com/craft-producer-of-the-year/ or visit the distillery at 120 N. Tenth Street in downtown Louisville. The distillery is open for tours and tastings Monday through Saturday 10 a.m. to 5 p.m.

About Kentucky Peerless Distilling Co.

The Peerless family's very first bourbon was barreled in 1889. They have since revived the craft in their own state-of-the-art distillery in downtown Louisville's Bourbon District, where they use the finest ingredients. The Peerless family believes that patience builds character and fine whiskey can never be rushed. All under one roof, the select Kentucky Peerless grains are milled, cooked, fermented, double-distilled and barreled as bourbon & rye.

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Shackleton Whisky Launches Shazam Augmented Reality Experience

NEW YORK, Jan. 31, 2019 Shackleton Whisky, created to honor adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and users can simply download the Shazam app, tap the camera icon, and scan the code on 'peel to reveal' stickers on the gift box to experience Sir Ernest Shackleton's1907 British Antarctic Expedition. On this expedition, whisky was left behind at Shackleton's base camp, where it sat frozen for over 100 years, before being rediscovered, and reimagined into Shackleton Whisky.

The Shackleton AR environment transports consumers into a 3D Antarctic experience featuring actual time period footage of Sir Ernest Shackleton, following key moments of his journey. He took the bravest men he could find and 25 cases of Mackinlay's Old Highland Malt Whisky - with the aim of being the first to reach the South Pole. The experiences also chronicle Shackleton's legendary leadership, choosing the safety of his men over his own personal glory. With the pole under 100 miles away, Shackleton chose to turn back, and remarkably returned all of his men home safely. Returning home as a heroes, Sir Ernest Shackleton and his crew made headlines around the world for breaking all records by reaching 88 degrees south.

'Discovered Under Ice, Served Over Ice' tells the journey of Shackleton Whisky itself.  From the discovery of 11 intact bottles of the original Mackinlay's that sat frozen for over 100 years following the events of 1907, to Master Blender Richard Paterson analyzing the antique liquid and creating a new modern Scotch, Shackleton Whisky captures Sir Ernest Shackleton's sense of adventure and bold character.

Software developer Zappar was instrumental in taking this epic tale and adapting it to modern day by utilizing ZapWorks and 3D Studio Max cutting edge technology. Virtual Reality glasses do not need to be used for the optimal VR experience. The Shackleton environment has been optimized to work on both Android and iOS devices in the Shazam app. Shackleton Augmented Reality launches January 2019 and will be available throughout the rest of the year.

About Shackleton Blended Malt Scotch Whisky
Recreating the style once commissioned by Sir Ernest Shackleton for his legendary 1907 Antarctic expedition, Shackleton Blended Malt is handcrafted from the finest Highland Single Malts expertly married in a combination of American oak ex-bourbon and Spanish sherry casks. Big, bold, with a whisper of smoke, Shackleton is the perfect craft malt for the modern explorer. Shackleton Blended Malt has received a 95 point score from the 2018 ultimate spirits challenge, and was awarded a Gold Medal by The Spirits Business in their 2017 Scotch Whisky Masters. Shackleton Whisky is available nationwide for $35. For more information, visit www.TheShackletonWhisky.com.

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Kavalan Distillery's Itineraries Awarded 'Highly Commended' in Global Drinks Tourism Challenge

TAIPEI, Taiwan, Feb. 1, 2019 -- The "most innovative distillery tour" -- outside of LA -- can be found at the home of Kavalan whisky in Yilan, Taiwan according to Drinks International.

Kavalan Distillery, an hour's drive from the capital Taipei, sees a million visitors annually, and was awarded a "Highly Commended," in the 2019 Drinks Tourism Challenge for its breathtaking itineraries. They include:

Kavalan has been spotlighted for its innovative distillery tours offering tourists a unique and memorable experience.

• Free-of-charge tasting of Kavalan whisky every hour on the hour in the dramatic Spirits Castle and double-ceilinged Great Hall.
• DIY Blending Lab where visitors can blend their own personalised whisky and take home an individually labeled bottle.
• The rugged Scenic Yilan Coast where Siberian winter winds contribute to Kavalan's extended oxidation period and unique ageing process.
• Kavalan Cooperage a corridor in plain view from the exterior offering glimpses of skilled coopers carrying out procedures such as Kavalan's groundbreaking Shaving, Toasting and Recharring technique, fundamental to the Solist Vinho Barrique, the 2015 World Whiskies Award's "World's Best Single Malt".
• The hugely popular Mr. Brown coffee shop, looking down on the Great Hall, where entire meals are served as well as two delicious versions of the "Taiwanese Coffee"  -- Kavalan's take on the "Irish Coffee".
• King Car Mr. Brown Castle perched atop a cliff with unforgettable views of Yilan's natural emblem, Turtle Island,*an active volcano. Kavalan's water source, Snow Mountain's mineral-rich water, is naturally filtered through Yilan's rich volcanic soil producing Kavalan's signature fruitiness.
• King Car Orchid Orchard where visitors can taste our whiskies among the hundreds of orchids, the local inspiration for Kavalan's floral notes.

Kavalan CEO Mr. YT Lee said the core distillery tour and hourly tastings were free of charge in line with his ethos of sharing Kavalan distillery with the community.

He said his expectations of the tour was it told the full story of how Taiwan's first whisky came into being, as well as how it's made. "I want this to be an experience visitors will take away with them," he said.

Master Blender Ian Chang said there were plenty of extra opportunities to taste Kavalan in more depth. The customised Tasting Lounge has a luxury whisky bar, where expert guides will take visitors on a "taste journey" through a choice of four of Kavalan expressions, depending on their preferred tastes and textures.

"And if visitors want to try their hand at my job, they can create their own whisky with a personalised label to take away from our DIY Blending Lab. With all this on offer, we look forward to seeing you at Kavalan distillery in 2019!" Mr. Chang said.

Recently in Whisky Magazine issues No.151 & 154 Tasting Section, Kavalan was "Recommended" for its Distillery Reserve Peaty Cask: "Another well turned out and balanced Taiwanese whisky. Great stuff indeed" and for its Solist, Manzanilla Sherry Cask: "Boom, sherry bomb heaven. A little water lengthens the notes but really is an ode to the love of sherry."
Kavalan's Fino Sherry Cask Strength was also given 91 points by CigarsLovers Magazine -among the highest scores awarded - out of all the whiskies the publication has tasted over the past 12 months.
In the 2019 Annual Brand Report, Kavalan once again proved a strong favourite in both the Best Selling and Top Trending world whisky categories, according to Drinks International.

Kavalan has also won the Icons of Whisky Visitor Attraction award in 2011, 2013, etc.

* The turtle symbol resonates with Kavalan's own story sharing values like persistence and staying power. Kavalan also takes the old name for Yilan County.

About Kavalan Distillery

Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the meltwaters of Snow Mountain and is enhanced by cool sea and mountain breezes. All this combines to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by about 40 years of beverage-making under parent company, King Car Group. We have collected more than 280 gold awards or higher from the industry's most competitive contests, and are available in more than 70 countries.  Visit www.kavalanwhisky.com

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World Exclusive NOLA-Distillery Opens

NEW ORLEANS, Feb. 1, 2019 Keeping up with the tradition of New Orleans, NOLA-Distillery's focus is producing products made with Louisiana grown ingredients and traditions of the south.

Conceptualized and manufactured in New Orleans their brands consist of a Louisiana grown Sweet Potato NOLA Vodka and NOLA Pepper Vodka. In addition, their newest brands Louisiana Tradition Whiskey, Gin, Rum and Vodka. They also have a Special Edition Mardi Gras NOLA Vodka available.

NOLA-Distillery focuses on personalized handcrafted spirits, the Jazzmen Rice group is working with NOLA-Distillery in developing and marketing the first Louisiana Jasmine Rice Vodka to penetrate and compete in the new trend globally. Dawn Vachon National Sales and Marketing Director says, "Jazzmen Rice Vodka will be wildly popular in the local and national retail market because they already have brand recognition on supermarket shelves, retail outlets and has a international presence."

They will be producing Multi-Award-Winning Handcrafted Hierarchy Vodka and Larry Flynt's HUSTLER^® Vodka as well as additional HUSTLER^® products.

NOLA-Distillery's motto is "Everybody has Experienced Handcrafted Spirits, but NOLA-Distillery Perfected them."

NOLA-Distillery has a beautiful Tasting Room and is conducting tours open to the public.

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ANGEL'S ENVY® Releases Limited-Edition, ANGEL'S ENVY Kentucky Straight Bourbon Whiskey Finished in Oloroso Sherry Casks

ANGEL'S ENVY'S first new release since 2013, this limited edition run of 3,600 bottles, offers distinct richness with notes of hazelnut and raisins

Beginning February 12, ANGEL'S ENVY 500 Main Members, will gain early access to reserve a bottle online; the general public can purchase a bottle starting on February 15 from the ANGEL'S ENVY distillery in Louisville, Kentucky and select Kentucky-based retailers

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LOUISVILLE, Ky., Feb. 1, 2019 ANGEL'S ENVY, the Louisville-based craft distiller that produces small batch, hand-finished whiskeys, today announced its first new release since 2013, a limited-edition bourbon finished in Oloroso Sherry casks, ANGEL'S ENVY Kentucky Straight Bourbon Whiskey Finished in Oloroso Sherry Casks. Just 3,600 bottles are available for purchase at the ANGEL'S ENVY Distillery in Downtown Louisville and select retailers in Kentucky. Beginning on February 12 there will be a limited number of reservations available through 500 Main, ANGEL'S ENVY membership platform for loyal fans, 72 hours before the release officially is on sale to the general public.

Angel’s Envy Kentucky Straight Bourbon Whiskey Finished in Oloroso Sherry Casks

"With our latest ANGEL'S ENVY expression, we've taken inspiration from the Venenciador of Spain, whose exacting pull and pour of sherry is required to aerate the liquid in order to reveal its true character," said Wes Henderson, Chief Innovation Officer and Founder at ANGEL'S ENVY. "We took a page from that book and chose to let this limited release rest for an extended finishing period in Oloroso sherry barrels, lengthening the oxidation process for a sophisticated level of flavor. We chose Oloroso sherry casks because we believed the nutty notes from the Oloroso Sherry would pair well with our bourbon."

Through 500 Main, ANGEL'S ENVY'S exclusive membership-driven platform, a limited number of reservations will be available for members to reserve a bottle 72 hours ahead of the general public. To become a member, fans can visit: https://500main.angelsenvy.com. Members will receive an email with a unique link to the reservation portal where they can reserve a bottle for pickup and purchase at the distillery. There will be a separate line on February 15 for 500 Main members who have reserved a bottle ahead of time.

Beginning on February 15 at 8:00 a.m., while supplies last, Sherry will be available to the public for purchase at the distillery as well as select retailers in Kentucky. The Henderson Family will be onsite at the distillery on February 15 to welcome guests and sign bottles.

Before entering the Oloroso Sherry casks, the bourbon was aged for 4-9 years. It was then finished in Oloroso Sherry casks between two and three years. At 100-proof, ANGEL'S ENVY Kentucky Straight Bourbon Whiskey Finished in Oloroso Sherry Casks has a sweet nose with hints of raisin and hazelnut. It hits the palate as oak forward with a distinct dryness from the sherry, as well as vanilla and caramel with a finish that shifts from sweetness to lingering floral.

ANGEL'S ENVY Sherry Finish is sold exclusively in Kentucky. SRP $199.99.

About ANGEL'S ENVY

ANGEL'S ENVY is the culmination of the late Master Distiller Lincoln Henderson's storied, 40 year career, and his son Wes Henderson's desire to create a premium bourbon that embodied his family's deep-rooted passion and knowledge of the industry.

Driven by a craftsman's desire to improve upon his life's work, Lincoln came out of retirement with Wes to create a whiskey masterpiece that would carry on his family's name and legacy — ANGEL'S ENVY.

ANGEL'S ENVY continues to run as a family venture to this day. Wes' sons, Kyle and Andrew, are both an integral part of the company's operation where they serve as Production Manager and Lead Distillery Operator, respectively.

In addition to the flagship Kentucky Straight Bourbon Finished in Port Barrels, the company offers ANGEL'S ENVY Rye Finished in Rum Barrels and ANGEL's ENVY Cask Strength Bourbon Finished in Port Barrels. Each Expression exhibits a passion for experimenting outside of the conventional, producing unique whiskey steeped in tradition, but with an unexpected finish.

ANGEL'S ENVY opened its new distillery and brand home in 2016. Located at 500 East Main Street, the distillery is the first full-production whiskey distillery in downtown Louisville. The distillery houses all operations from the milling of grains to blending and bottling on site. The gift shop and The Finishing Room tasting experience add to the distillery tour, offering guests a uniquely personal experience in Louisville and the Bourbon Trail.

For more information, please visit us at www.angelsenvy.com, or on: 
Facebook: www.facebook.com/AngelsEnvyBourbon
Twitter: twitter.com/Angels_Envy (@angels_envy) Instagram: www.instagram.com/angelsenvy/

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