January 2019 ~ Just Malt

31 January 2019

Shackleton Whisky Launches Shazam Augmented Reality Experience

By Just malt1/31/2019 10:55:00 AMMaltNewsNo comments

NEW YORK, Jan. 31, 2019 Shackleton Whisky, created to honor adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and users can simply download the Shazam app, tap the camera icon, and scan the code on 'peel to reveal' stickers on the gift box to experience Sir Ernest Shackleton's1907 British Antarctic Expedition. On this expedition, whisky was left behind at Shackleton's base camp, where it sat frozen for over 100 years, before being rediscovered, and reimagined into Shackleton Whisky.

The Shackleton AR environment transports consumers into a 3D Antarctic experience featuring actual time period footage of Sir Ernest Shackleton, following key moments of his journey. He took the bravest men he could find and 25 cases of Mackinlay's Old Highland Malt Whisky - with the aim of being the first to reach the South Pole. The experiences also chronicle Shackleton's legendary leadership, choosing the safety of his men over his own personal glory. With the pole under 100 miles away, Shackleton chose to turn back, and remarkably returned all of his men home safely. Returning home as a heroes, Sir Ernest Shackleton and his crew made headlines around the world for breaking all records by reaching 88 degrees south.

'Discovered Under Ice, Served Over Ice' tells the journey of Shackleton Whisky itself. From the discovery of 11 intact bottles of the original Mackinlay's that sat frozen for over 100 years following the events of 1907, to Master Blender Richard Paterson analyzing the antique liquid and creating a new modern Scotch, Shackleton Whisky captures Sir Ernest Shackleton's sense of adventure and bold character.

Software developer Zappar was instrumental in taking this epic tale and adapting it to modern day by utilizing ZapWorks and 3D Studio Max cutting edge technology. Virtual Reality glasses do not need to be used for the optimal VR experience. The Shackleton environment has been optimized to work on both Android and iOS devices in the Shazam app. Shackleton Augmented Reality launches January 2019 and will be available throughout the rest of the year.

About Shackleton Blended Malt Scotch Whisky
Recreating the style once commissioned by Sir Ernest Shackleton for his legendary 1907 Antarctic expedition, Shackleton Blended Malt is handcrafted from the finest Highland Single Malts expertly married in a combination of American oak ex-bourbon and Spanish sherry casks. Big, bold, with a whisper of smoke, Shackleton is the perfect craft malt for the modern explorer. Shackleton Blended Malt has received a 95 point score from the 2018 ultimate spirits challenge, and was awarded a Gold Medal by The Spirits Business in their 2017 Scotch Whisky Masters. Shackleton Whisky is available nationwide for $35. For more information, visit www.TheShackletonWhisky.com.

Redneck Riviera Whiskey Approved by RNDC for Ohio

By Just malt1/31/2019 09:15:00 AMMaltNewsNo comments

PORTLAND, Or-Eastside Distilling, Inc. today announced that Redneck Riviera Whiskey has received a contract for distribution in Ohio, subject to state regulatory approval. The company has requested a license to operate (LTO) and upon final approvals, Eastside and RNDC intend to move quickly to have product in consumers’ hands to meet demand. Ohio will become the 39th state to carry the product since its launch less than a year ago.

Robert Manfredonia, President of Eastside Distilling, said, “We are very optimistic about our potential welcome in Ohio. Based on social media activity and consumer inquiries, Ohio is a state where we already have a large number of people who are interested in buying and trying our brand. Of the brand information inquiries we receive by city, the Ohio cities, Cincinnati, Dayton, and Columbus, constitute three of our top ten. To support the launch, John Rich is planning a series of on-site visits to stores, restaurants and bars and our media promotions group is planning to support John’s effort with an aggressive radio blitz and targeted digital advertising.”

Manfredonia continued, “We believe that 2019 will be a milestone year for the brand. The work we did in 2018 should begin to pay off this quarter as chain accounts begin to receive product in quantity. Starting in early March and extending through May, we anticipate that Redneck Riviera Whiskey will ship to approximately 2,300 new store locations as part of national accounts, such as large box retailers, and significantly more than that when independent stores are counted. We are also considering potential brand extensions, such as sister products or other volume formats, and are excited by our innovation pipeline.”

Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich. Redneck Riviera Whiskey is a small batch whiskey with vanilla honey smoothness and a subtle finish that consumers are sure to love. Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team painstakingly developed what Eastside and John Rich believe is a superb whiskey unlike any other on the market, working over many months, with input from John Rich and friends.

Launched in February 2018, Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine, and Arkansas.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Redneck Riviera Whiskey, Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s Craft Bottling + Canning subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

The Macallan Unveils Limited Edition 52 Years Old Expression

By Just malt1/25/2019 10:08:00 AMMacallan, MaltNewsNo comments

NEW YORK, Jan. 24, 2019 The Macallan has unveiled a new and remarkably rare, limited edition single malt whisky. With only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018 is never to be repeated.

This latest addition to The Macallan collection has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European oak sherry seasoned cask from Spain. Defined by an unwavering pledge to create peerless single malts, this whisky reflects the unrivaled commitment to the mastery of wood and spirit for which The Macallan has been renowned since its inception.

The quality of the spirit is a testament to The Macallan and their exceptional oak casks, which are sourced, crafted, toasted and seasoned under the watchful eyes of The Macallan Master of wood. These casks provide the greatest contribution to the character, natural color, distinctive aromas and full flavors of this single malt.

The result is a complex whisky, which presents flavors of rich fruit and dark chocolate fondant, followed by hints of peat smoke combined with cinnamon and ginger from the wood spices. The Macallan 52 years old is an elegant and unique whisky, embodying the distinct quality The Macallan is renown for.

Sarah Burgess, The Macallan whisky maker, said: "After being left to mature for fifty-two long years in one exceptional, hand crafted European oak sherry seasoned cask, this wonderfully rare single malt is full of rich spicy flavors and has a beautiful ruby mahogany natural color. Bottled at an ABV of 48% where all the flavors became perfectly balanced, The Macallan 52 years old is an outstanding addition to our expanding range of unique, classic-aged whiskies and is a testament to the harmony created through the mastery of wood and spirit. With only 250 individually numbered bottles available worldwide, this is a highly limited and expertly crafted release which will be desired by the world's whisky lovers and luxury connoisseurs."

Presented in a luxurious solid oak box, The Macallan 52 years old packaging features an etched face inlaid with a matte gold badged age statement, reflecting the intricate designs for The Macallan 25 years old and The Macallan 50 years old.

The Macallan 52 years old 2018 release will be limited to 42 bottles in the US market this year, with a suggested retail price of approximately $53,500 USD per 750ml bottle. For purchasing inquires, please email: Inquiries.us@themacallan.com.

Tasting Notes:
Color: Ruby mahogany
Nose: Rich cherry and dark chocolate layered with antique oak. Wisps of floral orange blossom combining with delicate layers of peat smoke.
Palate: Rich fruit overlays dark chocolate fondant, wisps of peat smoke meet cinnamon and ginger from the wood spices.
Finish: Long finish with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
ABV: 48%

For further information visit www.themacallan.com/en-us

About The Macallan
Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed.
Since then it has built a reputation as one of the world's finest single malt whiskies. The story of The Macallan is built on the Six Pillars, each influencing the whisky in its own distinct way. From the spiritual home of Easter Elchies House; curiously small stills giving richness to the pure spirit; finest cut or the best of the best of the distillation, to exceptional oak casks which account for up to 80% of the final flavor in the whisky; natural color and finally peerless spirit, The Macallan itself.

Wood sits at the heart of The Macallan. The vital contributing influences of Spain, North America and Scotland, together with true mastery, set it apart from the rest. For more information on The Macallan, visit www.themacallan.com/en-us. The Macallan can also be found on Facebook, Twitter and Instagram.

Michter's Fort Nelson Distillery Opening Celebration on January 31st, 2019

By Just malt1/23/2019 10:21:00 AMMaltNews, MichtersNo comments

LOUISVILLE, Ky., Jan. 22, 2019 After years of restoration work, Michter's Fort Nelson Distillery will have an opening celebration on Thursday, January 31^st, 2019. Public tours are scheduled to begin on February 2^nd and can be booked at www.michters.com. Located at 801 West Main Street on Louisville's Museum Row, the distillery is directly across the street from The Louisville Slugger Museum & Factory and down the block from The Frazier History Museum, which has been designated the Kentucky Bourbon Trail Welcome Center.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8484651-michters-fort-nelson-distillery-opening/

The Fort Nelson building is an impressive example of cast iron and stone construction with Romanesque windows and a striking corner turret rising above its neighbors. First built in 1890, the building was in such disrepair when purchased by Michter's in 2012 that it featured a collapsed staircase and no floors. "It's only fitting that a once abandoned, great American brand found its home in a once abandoned, great American building. The Fort Nelson Building is an architectural gem, and our team is so fortunate to have had the opportunity to bring it back to life and make it a special place for everyone to visit," said Michter's President Joseph J. Magliocco. Saving the historic building required extensive work including the installation of 400,000 pounds of structural steel.

Michter's Fort Nelson Distillery will be operating with tours, tastings, and a gift shop. Whiskey production there will be conducted on the legendary pot still and cypress wood fermenter system from Michter's Pennsylvania Distillery, which traces its history back to 1753. Michter's Master Distiller Pamela Heilmann commented, "These stills will once again produce some incredibly special whiskey." Michter's Master of Maturation Andrea Wilson, said, "Our Distiller Dan McKee, Distillery Manager Matt Bell and our team have done a spectacular job of getting this fantastic equipment working again."

The second floor of the building will feature The Bar at Fort Nelson. Cocktail historian and author David Wondrichconsulted on The Bar's classic cocktail list. In addition to classic cocktails designed by Dr. Wondrich, the bar program will incorporate modern creations by Head Bartender Sevan Araneda, former General Manager of San Francisco's Bourbon & Branch, and Bar Manager Dante Wheat, former Bar Manager at Louisville's Butchertown Social. The Bar will feature custom glassware from U.K. producer John Jenkins and a highly advanced ice program with machines from top global equipment purveyors, including Clinebell, Hoshizaki and Scotsman. The Bar will serve as a resource for the local Kentuckiana bar community and host educational seminars from leading industry professionals through its Fort Nelson Fellows program.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, and American whiskey. In November 2018, a single bottle of Michter's Bourbon sold at a charity auction for over $17,000. In December 2018, Michter's US*1 Sour Mash was announced as 2019 Whisky of the Year by The Whisky Exchange. And in January 2019, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter's Fort Nelson Distillery, the company has Michter's Shively Distillery in Louisville as well as its 145-acre farm and operations in Springfield, Kentucky. For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

Gentleman Jack And WIRED Team Up For Fourth "Pitch Distilled"

By Just malt1/22/2019 10:51:00 AMJackDaniels, MaltNewsNo comments

NEW YORK, Jan. 17, 2019 - Gentleman Jack Double Mellowed Tennessee Whiskey and WIRED Brand Lab today announce the fourth iteration of Pitch Distilled – a multi-city competition that challenges seven incubators with strong community ties to formulate and pitch an idea that resolves a sustainability issue and represents that incubator on a national scale. A winner will be selected by the public through a national, online vote and the first-place team will receive a monetary award and branded feature on WIRED.com. This year, Pitch Distilled will be touring a brand-new set of markets including Oakland, Philly, Tallahassee, Houston, Denver, Detroit and Atlanta.

"We're thrilled to bring Pitch Distilled back for the fourth year to a new group of markets across the US," said Ben Osei, Gentleman Jack Associate Brand Manager. "Our founder Mr. Jack Daniel instilled a passion for sustainable stewardship and environmental protection that still exists within our distillery today. Our hope is that this program will inspire our friends and partners to do the same."

New this year, each submission will be uploaded to https://www.wired.com/pitchdistilled/, and viewable to the public—who will ultimately vote on the winning pitch in March 2019. Each team is competing for a sum of $10,000, an interview and professional photoshoot with a WIRED Brand Lab editor on WIRED.com, and a reception featuring a special keynote speaker at their incubator location.

Pitch Distilled is also proud to partner with actor, filmmaker and social advocate, Adrian Grenier, who has spent much of his career supporting organizations focused on habit-changing education and nature conservation. As part of the partnership, Grenier will serve as keynote speaker at the winner reception and support the competition on social media.

"I'm pleased to partner with Wired and Gentleman Jack for the fourth installation of Pitch Distilled," said Grenier. "This year we're empowering local communities to tackle an important issue and I look forward to reviewing the submissions and casting my vote."

Pitch Distilled kicks off January 17 on https://www.wired.com/pitchdistilled/.

For more information on Pitch Distilled visit https://www.wired.com/pitchdistilled/. For the latest news on the Pitch Distilled, including event dates, location, and updates follow @WIREDInsider on Twitter, Facebook, and Instagram.

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Tennessee Rye Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Your friends at Jack Daniel's remind you to drink responsibly.

Pitch Distilled is produced by WIRED Brand Lab, a creative and experiential in-house agency for the WIRED Media Group, which includes WIRED, Ars Technica, and Backchannel. WIRED Brand Lab connects brands with a WIRED-approved roster of writers, filmmakers, photographers, designers, and engineers, for cross-platform storytelling experiences with a distinctly WIRED-style.

Deerhammer Awarded 2019 Good Food Award for Cultura Cask Finished American Single Malt Whiske

By Just malt1/18/2019 11:03:00 AMMaltNewsNo comments

BUENA VISTA, CO— Deerhammer Distilling is the proud recipient of the 2019 Good Food Award in the spirits category for their Progeny Series: Cultura Cask Finished American Single Malt Whiskey. The distillery was recognized with the honors at the organization’s annual awards ceremony at the San Francisco War Memorial & Performing Arts Center on Friday, January 11. This is the second win for Deerhammer Distilling at the Good Food Awards following a 2018 win for their American Single Malt Whiskey.

2019 marks the ninth year of the Good Food Awards and the second consecutive year Deerhammer has been recognized as a winner. This platform recognizes to tasty, authentic, and responsible food producers in 16 categories: beer, spirits, cider, charcuterie, cheese, chocolate, coffee, confections, fish, honey, oils, pantry, pickles, preserves, snacks and elixirs. This year’s competition saw 2035 entries.

Deerhammer’s Cultura Cask Finished American Single Malt was one of 401 finalists for the 2019 awards, which included 22 other finalists in the competition’s spirits category.

“It is a huge honor to take home the Good Food Award for a second time,” explains co-founder Lenny Eckstein. “It’s especially meaningful for us to be recognized this time around for such an unconventional whiskey. So much of the American whiskey landscape is absolutely dominated by the same old standard styles and flavors that have been around forever. We do things differently at Deerhammer, and the Progeny Series whiskey that won this year is a great example of exactly that. We took our 2 year American Single Malt and finished it for an additional year in barrels that we seasoned with Guatemalan cacao nibs from Cultura Craft Chocolate.”

Spirits that meet the criteria for Good Food Awards entry must be made in the United States utilizing ingredients grown and sourced responsibly without the use of synthetic herbicides, pesticides, fungicides or fertilizers as much as possible, free of artificial ingredients, and distilled without GMOs.

For more information about Deerhammer Distilling, contact Emily Hutto at coop@radcraftbeer.com.

ABOUT DEERHAMMER DISTILLING

Steeped in Tradition. Crafted in Colorado. Amy and Lenny Eckstein founded Deerhammer in 2010. Drawn to Buena Vista, Colorado by the whitewater currents of the Arkansas River, their passion for whiskey is driven by that same adventurous spirit. As artisans and business owners, Amy and Lenny’s process is defined by a deep curiosity for the history of spirits and a thoughtful analysis of each individual step of the distilling process. Deerhammer's cornerstone contribution to the field of craft spirits, American Single Malt Whiskey, has become the company's flagship product. Deerhammer also distills a Straight Bourbon, Hickory Smoked American Whiskey and Straight Rye Whiskey. Find the distillery online at deerhammer.com.

ABOUT GOOD FOOD AWARDS

The Good Food Awards (GFA) celebrate exceptional American craft food and drink producers who create distinctive, handcrafted, and sustainable products. The GFA brings together thought leaders from every sector of the food industry to choose the most delicious products from all regions of the country in a blind tasting. Products are evaluated by region, allowing the GFA to showcase the rich variety of terroirs of the nation’s food culture, elevating craft producers with the ultimate aim of stimulating local food economies. After the tasting, high-scoring producers are closely vetted for compliance with GFA requirements for sustainable production practices. Winners and runners-up are evaluated by the Good Food Foundation and announced each January at the Awards Ceremony. Learn more at goodfoodfdn.org.

Rogue Introduces First-of-its-Kind Stouted Whiskey

By Just malt1/17/2019 02:59:00 PMMaltNews, RogueNo comments

Newport, Ore. (January 17, 2016)—From Rolling Thunder Barrel Works, Rogue’s Newport-based cooperage (barrel-making facility), comes the return of Rolling Thunder Imperial Stout and the new Rolling Thunder Stouted Whiskey. A first-of-its-kind stouted American Single Malt whiskey, Rolling Thunder Stouted Whiskey is the culmination of all things DIY from Rogue.

Rogue Cooper Nate Linquist charring a barrel at Rolling Thunder Barrel Works in Newport, Ore.

Released each February, Rolling Thunder Imperial Stout is aged in whiskey-soaked barrels that are made at Rogue’s Rolling Thunder Barrel Works. Rolling Thunder Stouted Whiskey takes it a step further:

Rolling Thunder Stouted Whiskey starts with barley grown and harvested at Rogue Farms
That barley is brewed into wash and distilled into whiskey
While Master Distiller Brian Pribyl is distilling the whiskey, Rogue cooper (barrel-maker) Nate Linquist makes a barrel out of Oregon Oak (Quercus garryana)
The whiskey is aged one year in these Rolling Thunder Barrel Works barrels.
Towards the end of that aging period, Brewmaster John Maier brews his imperial stout.
Brian’s whiskey is then transferred to new barrels and John’s imperial stout is transferred to the whiskey-soaked barrels. After nine months, the beer is pulled and released as Rolling Thunder Imperial Stout.
The original whiskey is put back into the whiskey- and stout-soaked barrels for an additional two years of aging.
Rolling Thunder Stouted Whiskey, the final product of all this hard work and time is hand-bottled in hand-numbered bottles and topped with a hand-branded topper.

The Rolling Thunder family of products is what sets Rogue apart from other craft breweries and distilleries. “As the only farmer-brewer-distiller-cooper in the world, we are the only company who can create Rolling Thunder Stouted Whiskey completely in house,” says Rogue President Dharma Tamm. “We grow ingredients we use to brew and distill and make the barrels we age those products in. As Rogues, we are excited by the possibility of creating things by hand that no one has the patience to do.”

Opening with subtle aromas of smoke and sea air, Rolling Thunder Stouted Whiskey has notes of dark cocoa, toffee and dried fruit and a coffee and grain finish.
This year, Rolling Thunder Imperial Stout features prominent notes of chocolate and coffee that complement the flavors of whiskey-soaked Oregon Oak.
Rolling Thunder Stouted Whiskey is available in limited quantities nationally in hand-numbered 750ml bottles.
Rolling Thunder Imperial Stout is available in limited quantities nationally in hand-numbered, 500ml (16.9 ounce) bottles. Use the Rogue Finder to find it near you.
For more information, samples and photography, contact Rachel Morrison.

About Rogue Ales & Spirits

Rogue Ales & Spirits, the only farmer-brewer-distiller-cooper in the United States, was founded in Oregon in 1988 as one of America’s first microbreweries. Rogue has won more than 1,900 awards for taste, quality and packaging, and is available in all 50 states as well as 54 countries. Proudly rooted in Oregon soil, Rogue’s beers, spirits and sodas are made with ingredients grown on Rogue Farms in Independence, Oregon. Rogue Spirits are hand-distilled on a 550-gallon still in Newport, Oregon, aged in the thick ocean air of the Yaquina Bay and bottled by hand. Since 2008, Rogue has shared the terroir of Oregon by growing its own hops, barley, rye, wheat, honey, cucumbers and pumpkins and using them in beers.

Breaking Bourbon Ventures Forth With Jefferson's Ocean Aged at Sea Voyage 15 Straight Bourbon Whiskey - AVAILABLE NOW at CaskCartel.com

By Just malt1/17/2019 01:28:00 AMMaltNewsNo comments

CHEYENNE, WYO. JANUARY 17, 2019 Cask Cartel offers a highly-sought after premium bourbon: Jefferson's Ocean Aged at Sea Voyage 15 Straight Bourbon Whiskey. Recently there has been a huge request from consumers and Cask Carted is supplying their demand.

Jefferson's Ocean Aged at Sea Voyage 15 takes the refined bourbon drinker in a sensorial journey across seas and oceans. Not only has it been aged at sea, but the journey takes place across the equator 4 times as well as stopping in 5 continents. It is hard to find another bourbon of its kind. Why spend money on tickets when anyone can get a little taste of the salty sea air, literally, with this fabulous whiskey?

Started as a fun, then scientific experiment, the Ocean series studies the effects that perpetual motion of the ship rolling in the seas, temperature fluctuations, salt water air exposure. The unique environmental elements create dark gold bourbon with a distinctive flavor profile.

By replacing rye (previously used in the bourbons of previous Ocean’s voyages) with wheat, Jefferson’s Ocean 15 provides a softer and subtler flavor profile, allowing the vanillas from the wood and the sweetness from the corn to raise prominently to the surface, bringing with it a lifeline of salty accents that only the oceans air can provide.

Breaking Bourbon has offered more insights on this experimental drink. Jefferson’s Ocean Voyage 15 aroma, taste and finish have been carefully analyzed:

Nose. Noticeably light, this bourbon’s nose arrives on a whisper. Butterscotch and vanilla dominate with a slight burst of caramel and youthful oak on the tail-end. Its sweetness is dominant despite its overall thinness. There are only generic bourbon flavors on display, which struggle to be memorable.
Palate. A thin yet oily mouthfeel delivers big oak on the first sip. Clove, pepper, grain, and burnt caramel join the fray, producing an interesting interplay of flavors. I can’t say I’ve had many bourbons that taste in the same wheelhouse as this one. Sure some may include similar flavors, but it’s the exchange of the flavors that make this particular palate unique and noteworthy.
Finish. Seasoned oak, allspice, wet cedar, dill, pecans, and fresh sourdough make up this peculiar finish. Slight heat and an almost phantom-like hint of cinnamon develop in the tail end. Like the palate, there is a lot going on in the finish, and while it doesn’t all blend together perfectly, it’s rather intriguing and asks for another sip.

Breaking Bourbon members were completely satisfied by the refinement and unique taste brought by Jefferson’s Voyage 15. “What can easily be seen as a gimmick to some, in my experience, has resulted in some of the most unique tasting bourbons I've had in the last few years. When I go to my shelf for a pour, in an endless sea of like-tasting bourbons, it’s often the one-of-a-kind tasting bourbons that win out. If the last few Voyages are any indication of the type of products that Zoeller has turned the series into, I say “All aboard.” – Eric from Breaking Bourbon.

Jefferson's Ocean Aged at Sea Voyage 15 Straight Bourbon Whiskey is currently available for purchase at CaskCartel.com

About Breaking Bourbon

Breaking Bourbon was created by 3 lifelong friends who share the same common passion for bourbon and whiskey. The website keeps fine drinkers constantly updated with the latest reviews, deals, news and brand comparisons. It is a place where people can get honest reviews and opinions.

About Jefferson's Bourbon

Jefferson's Bourbon was launched in 1997 by Trey Zoeller, a native Kentuckian, and his father Chet, a bourbon historian. Jefferson's produces several varieties of bourbon and rye, including some limited edition offerings. Kentucky Artisan Distillery is the official home for Jefferson's Bourbon and here most of the distilling, blending, aging and bottling takes place.

About Cask Cartel

Cask Cartel was founded in 2014 and brought online in 2018. It is a company that comprises a team with over 4 decades of experience in the alcohol beverage industry. Cask Cartel has extensive relationships with distilleries and master distilleries across the US and the rest of the world. The company has developed an E-Premise Marketplace that’s transforming the way alcohol is shopped, sold and shared online by combining the widest range of selection of allocated items and limited releases.

Introducing the Spiciest Member of The Family: Old Forester Rye

By Just malt1/16/2019 09:18:00 AMMaltNews, OldForesterNo comments

LOUISVILLE, Ky., Jan. 15, 2019 - Old Forester, America's First Bottled Bourbon™, will introduce Old Forester Kentucky Straight Rye Whisky, the distillery's first new grain recipe in nearly 150 years. Old Forester Rye will be available nationwide beginning February 1.

"Our signature bourbon recipe has done this brand proud through Prohibition, World Wars and changing consumer palates," said Campbell Brown, Old Forester President and great-great grandson of founder George Garvin Brown. "This January we will create a new tradition with a Kentucky Straight Rye that will capture the hearts and excite the palates of experienced Rye drinkers and curious whisky enthusiasts alike."

The newest expression from Old Forester was crafted by Master Distiller Chris Morris and Master Taster Jackie Zykan. Old Forester Rye is inspired by the historic recipe for Normandy Rye, a brand which Brown-Forman acquired in 1940. The mash bill consists of 65 percent Rye, 20 percent Malted Barley and 15 percent Corn.

"Throughout history, rye whisky showcased a balanced grain recipe," said Chris Morris, VP Master Distiller-Whiskey Innovation. "The high proportion of malted barley in this traditional recipe allows for a wholly natural fermentation process, leveraging Old Forester's proprietary yeast strain. The generous percentage of Malted Barley yields a unique floral character, producing a remarkably balanced Rye."

Old Forester Kentucky Straight Rye Whisky is presented at 100 proof.

"Old Forester Rye stays true to our standards of quality, consistency, and balance while delivering on value as only Old Forester can," said Zykan. "The spicy, yet floral complexity of this expression offers a completely different flavor profile than its bourbon cousin. At 100 proof, it plays beautifully in cocktails, but also stands up boldly on its own."

Old Forester 100 Proof Rye will be offered nationwide at a suggested retail price of $22.99, parity priced with Old Forester 100 Proof Bourbon.

Tasting Notes from the Master Taster, Jackie Zykan

Aroma:

Rich brown sugar and magnolia blossom, with hints of soft sassafras and candied lemon

Taste:

Spice awakens immediately leading with sharp black pepper and cinnamon stick, rounding out with notes of dried dill and baked apple

Finish:

Allspice and peppercorn introduce a long and dry finish which ignites with pine, anise and bright lemon zest

Press images of Old Forester Rye can be found here.

About Brown-Forman
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.
Old Forester Kentucky Straight Rye Whisky, 50% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2019 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

TILL® American Wheat Vodka, George Remus® Bourbon Whiskey and Rossville Union Rye Whiskey Launch in Texas with RNDC

By Just malt1/16/2019 09:08:00 AMMaltNewsNo comments

ATCHISON, Kan., Jan. 15, 2019 - - Effective immediately, MGP Ingredients (Nasdaq: MGPI), will partner with Republic National Distributing Company (RNDC) as their exclusive Texas distributor to support the continued growth of their proprietary spirits brands: TILL American Wheat Vodka, George Remus Straight Bourbon Whiskey, Remus Repeal Reserve Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey.

"Texas has a dynamic spirits market that represents a tremendous opportunity for our team to drive the successful growth of our brands," says Andrew Mansinne, Vice President of Brands, MGP Ingredients. "We're dedicated to the crafting and marketing of the highest quality spirits with our talented team and will rely on the market expertise that RNDC brings to support consumer awareness and sales."

This announcement follows MGP's ongoing expansion for TILL American Wheat Vodka, George Remus Straight Bourbon Whiskey, and Rossville Union Straight Rye Whiskey. All brands are available in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Minnesota, Missouri, Nebraska, Ohio, Texas and Wisconsin. For more information, including management team interviews and product photography, please contact: Amanda Davis, amanda@gregoryvine.com or Helen Gregory, helen@gregoryvine.com.

About MGP
Founded in 1941, MGP (Nasdaq: MGPI) is a leading supplier of premium distilled spirits and specialty wheat proteins and starches. Distilled spirits include bourbon and rye whiskeys, gins and vodkas, which are carefully crafted through a combination of art and science backed by decades of experience. The company's proteins and starches are created in the same manner and provide a host of functional, nutritional and sensory benefits for a wide range of food products. MGP additionally is a top producer of high quality industrial alcohol for use in both food and non-food applications. The company is headquartered in Atchison, Kansas, where distilled alcohol products and food ingredients are produced. Premium spirits are also distilled and matured at the company's facility in Lawrenceburg, Indiana. For more information, visit mgpingredients.com.

About TILL^® American Wheat Vodka
TILL American Wheat Vodka is crafted by the expert distillery team at MGP Ingredients, based in Atchison, Kansas. Created from premium Kansas wheat sourced from the best farms in the region, TILL Vodka is distilled using a proprietary process perfected over 75 years. The result is a uniquely smooth premium vodka that showcases the best of Midwest craftsmanship. The suggested retail price of TILL Vodka is $18.99 for a 750-ml bottle. Connect with us: TILLVodka.com, Facebook, Twitter and Instagram (@tillvodka). Till Distilling Company, Atchison, Kansas. 40% ALC/VOL. Be Proud of your Legacy. Enjoy responsibly.

About George Remus^®Straight Bourbon Whiskey
George Remus, a bourbon brand named after the legendary "King of the Bootleggers," is crafted by MGP Ingredients at their historic Lawrenceburg, Indiana distillery. George Remus Straight Bourbon Whiskey is a high-rye blend of bourbon whiskies, aged over four years, with a hint of vanilla, a maple aroma, and a sweet-yet-characteristic rye flavor (SRP: $39.99/750-ml bottle). Series II of Remus Repeal Reserve is crafted from 2007/2008 reserve bourbons and is available in limited quantities (SRP: $84.99/750-ml bottle). Connect with us: GeorgeRemus.com, Twitter (@GeorgeRemus), Facebook and Instagram (@GeorgeRemusBourbon). G. Remus Distilling Co., Lawrenceburg, IN, 47% ALC/VOL. & 50% ALC/VOL. Be Legendary. Sip Responsibly.

About Rossville Union Straight Rye Whiskey
For nearly 200 years, Lawrenceburg's master distillers have been perfecting the original handcrafted rye blends in one of America's last Prohibition-era distilleries. Exclusively from the masters of rye at MGP Ingredients, Rossville Union is a return to the golden age of rye with an authentic taste perfected in "Whiskey City." Rossville Union Master Crafted Straight Rye Whiskey offers a balance of sweet oak with rye spice aged a minimum of four years (SRP: $39.99/750-ml bottle). Boldly bottled at 112.6 proof for indulgent sipping, Rossville Union Barrel Proof Straight Rye Whiskey (SRP: $69.99/750-ml bottle) is blended from the finest barrel reserves to deliver a full, but balanced cask-strength rye whiskey with a spicy, caramel-forward taste and a smoky finish. Connect with us: RossvilleUnion.com, Twitter (@RossvilleUnion), Facebook and Instagram (@GeorgeRemusBourbon). Rossville Distillery, Lawrenceburg, IN, 47% ALC/VOL. & 56.3% ALC/VOL. Sip Masterfully, But Responsibly.

BUSHMILLS RED BUSH Debuts "RED. SET. GO."

By Just malt1/16/2019 09:07:00 AMBushmills, MaltNewsNo comments

NEW YORK, Jan. 15, 2019 Today, iconic Irish whiskey brand BUSHMILLS^® debuts RED. SET. GO.", a new high-energy creative campaign in honor of RED BUSH^®, the latest addition to the brand's award-winning portfolio of malt-rich blended and single malt Irish whiskeys. An Irish whiskey for the American bourbon drinker, RED BUSH, is aged in ex-bourbon barrels to deliver a rich, bold and complex taste profile.

BUSHMILLS RED BUSH® Presents: Red.Set.Go.

Bushmills Red Bush

Bushmills Red Bush Red.Set.Go.

Created and produced by Virtue, VICE Media's celebrated creative agency, "RED. SET. GO." depicts a fresh, young, real version of Ireland by following a pack of Belfast locals from dusk to dawn on a lively night out, with RED BUSH in hand. The red-hued anthem immerses viewers in the Ireland unseen. Set in Belfast's alleyways, underground raves, tunnels and cobblestone streets, the :60 spot is backdropped against the gritty and intoxicating single "Louder" by Kid Karate. The ad showcases this group en route from one destination to another, because truly great nights are about the moments in-between and the
anticipation of what's next.

"The next generation of whiskey drinkers craves real experiences and honest brands – we made 'RED. SET. GO.' for them," said Jeffrey Schiller, Brand Director of BUSHMILLS Irish Whiskey. "For so long, Irish whiskey has been about tall tales and green plastic hats on St. Patrick's Day, so 'Irish-ness' has almost become corrupted. We want to show America the real Ireland, and what better Irish whiskey than BUSHMILLS –Ireland's oldest licensed whiskey distillery – to show the way."

"With 'RED. SET. GO.' we want to show the raw and electrifying Ireland that sets us apart from the
romanticized vision of the country that is far too often portrayed," said Jess Toye, Creative Director at Virtue. "The sounds, the set, the people represent the real Belfast and convey the excitement and energy of the city."

In 2019, BUSHMILLS will invest over $77 million to double production capacity over the next five years and meet the increasing demand for the BUSHMILLS portfolio while capitalizing on the continued growth of single malt and premium blended Irish whiskeys in the United States and beyond. RED BUSH is now one of the fastest growing new Irish whiskeys on the market, growing 96% in volume over the past year¹.

"RED.SET.GO." will be distributed digitally, socially and across TV nationwide beginning in mid-January 2019. As part of "RED.SET.GO.", RED BUSHwill launch a live music series in Summer 2019.

For more information on BUSHMILLS, please visit www.bushmills.com and @BushmillsUSA on
Facebook® and Instagram®, #REALIRISH.

About BUSHMILLS® Irish Whiskey
Bushmills Irish Whiskey is crafted at The Old Bushmills Distillery, the world's oldest licensed whiskey distillery, at Bushmills, County Antrim, Northern Ireland. The brand portfolio includes a range of quality blended and fine single malts. Bushmills is one of few distilleries in Ireland to use malt barley to handcraft triple-distilled whiskey in small batches. This is at the heart of all Bushmills whiskeys and creates a unique combination of smoothness and richness. Visit Bushmills online at www.bushmills.com or at @BushmillsUSA on Facebook and Instagram.

About PROXIMO
PROXIMO is a global innovator of quality spirits that create excitement with every sip. Its unique portfolio of brands include the world's largest selling tequila Jose Cuervo®, Bushmills® Irish Whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey, Boodles® British Gin and The Sexton Single Malt Irish Whiskey. www.proximospirits.com

About VIRTUE
Virtue is a global, full-service creative agency born out of VICE with 26 offices across the globe. Based in Brooklyn, Virtue lives in the heart of culture, helping brands embrace and connect with an audience that sees and navigates the world with more nuance and sophistication than ever before. Virtue develops brand platforms, programs and campaigns that are culturally-rooted and youth-focused for clients such as Asics, AB-InBev, Cazadores, Unilever, Google, Marriott Loyalty Rewards, Netflix and Vega, just to name a few.

About Kid Karate
Kid Karate formed as a formidable duo in 2013 in Dublin, Ireland. Now expanded to a powerful trio, they released the 5-song EP "Newspeak" in August 2018. They return to basics with RAW rock, recorded live, using mostly analog gear and minimal takes – it's the sound of a band having fun in a room together and nothing more.

Lord Calvert Canadian Whiskey

By Just malt1/16/2019 08:24:00 AMNewMaltNo comments

Lord Calvert Canadian Whiskey 40%-ABV 750ml.

Jane Walker By Johnnie Walker To Bring 'Signs Of Progress' To Washington, D.C. For The 2019 Women's March

By Just malt1/15/2019 08:25:00 AMJohnnieWalker, MaltNewsNo comments

NEW YORK, Jan. 14, 2019 The #WomensWave is coming. Jane Walker is showing up at the 2019 Women's March on Saturday, January 19^th in Washington D.C. to celebrate the many messages of optimism and empowerment that come to life in the incredible signs for the march. The Striding Woman icon will walk with the millions of people who march around the world towards a shared vision of progress in gender equality.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8476751-johnnie-walker-jane-walker-2019-womens-march/

Leading up to the march, the brand is now offering those aged 21+ custom-designed artwork to download and print for marches around the country at www.WalkWithJane.com. The custom artwork was designed by talented graphic artists Monica Ahanonu, Libby VanderPloeg, Ali Macdonald, Edward Ubiera, Laurène Boglio, Grace Miceli, William de Lannoy, Bari Schechter and Laura Zalewski. These "Signs of Progress" aim to celebrate the spirit of the women's movement and are inspired by the work of non-profit brand partners Monumental Women and She Should Run – organizations that honor historic women who have paved the way and champion our future female leaders.

At the Women's March in Washington D.C., Jane Walker by Johnnie Walker will host a 'Signs of Progress' truck at 14^thStreet NW & Constitution Ave NW along the March route to distribute complimentary signs. The brand will have a designated donation booth in the Constitution Gardens near the conclusion of the March route for participants to donate any and all signs. These signs will be preserved for a future pop-up exhibit curated in partnership with the New York Historical Society – Center for Women's History. The exhibit will commemorate the monumental messages of optimism and unity represented through march signage as well as the spirit of collective progress moving our country forward. Additional details on the exhibit to be announced in the coming weeks. For those who will be marching around the nation and are interested in donating their signs to history, please email signsofprogress@hunterpr.com for further instructions.

The Jane Walker icon, the first-ever female iteration of the Johnnie Walker brand's iconic Striding Man logo, was first introduced in March 2018 on a limited-edition offering of the award-winning Black Label blend. The icon serves as a symbol of the brand's commitment to progress in gender equality. Please join Johnnie Walker in raising a glass to those who march together and remember to celebrate responsibly.

For more information, please visit WalkWithJane.com and follow @JohnnieWalkerUS on Facebook and Twitter as well as Instagram with the hashtag #WalkWithJane.