Jack Daniel's Tennessee Honey Teams With Rocsi Diaz For The "Key to VIP" Sweepstakes In Collaboration With BET

LYNCHBURG, Tenn., March 7, 2017 - Jack Daniel's Tennessee Honey announces a collaboration with Emmy-award winning TV host, Rocsi Diaz, for the "Key to VIP" sweepstakes. Fans ages 21+ have the chance to join her in Los Angeles for the BET Awards weekend in collaboration with Black Entertainment Television (BET).

As a grand prize, one lucky fan will receive a trip for two to join Rocsi Diaz for a VIP experience on the red carpet at the 2017 BET Awards in June and attend the show. In addition, five first place winners will receive a trip for two to attend the awards and select BET Experience events.

"I'm a huge fan of Jack Honey, and BET is a special part of my journey," says Rocsi Diaz. "This collaboration is a friendship come true, and I'm excited to offer my fans exclusive access during BET Awards weekend."

The sweepstakes is open through May 31 to legal residents of the United States, who are at least 21 years of age. Fans can now visit http://www.jackdaniels.com/HoneyVIP for the official rules and to submit an entry. Entries can also be submitted by texting HONEYVIP to 68405. Void wherever prohibited by law.

"We believe in engaging with genuine friends of Jack Daniel's, and Rocsi Diaz is just that," says Casey Nelson, Brand Director, Jack Daniel's Flavor Portfolio. "We're excited to team up with her for the Key to VIP sweepstakes to bring some of our friends to a once in a lifetime experience."----

For Jack Daniel's Tennessee Honey news and updates, follow the brand on social media at Facebook (Facebook.com/JackDanielsHoney), Twitter (Twitter.com/JackHoney) and Instagram (Instagram.com/JackHoney_US).