David Beckham, partner with Diageo in its new HAIG CLUB™ whisky, raised a toast to global travellers when he flew into Cannes today for TFWA World Exhibition & Conference 2014, the world's largest annual duty free trade show.
Beckham's surprise visit to the show was part of a world tour during which he is promoting HAIG CLUB, the distinctive and sophisticated new Single Grain Scotch Whisky developed in partnership with Diageo and British entrepreneur Simon Fuller. In September he dropped into Changi Airport in Singapore to showcase HAIG CLUB cocktails, delighting travellers at the airport.
HAIG CLUB is available for travellers to purchase in selected duty free stores and on selected airlines globally from this month.
Today's visit follows the launch of the first TV advertisement for HAIG CLUB, directed by Guy Ritchie, which aired on UK television earlier this month.
Doug Bagley, Managing Director of Diageo Global Travel, said: "Having David with us today underlines his commitment to welcoming in a new era for Scotch Whisky. Our aim is to bring travellers new and exciting spirits and HAIG CLUB is undoubtedly one of the most innovative developments in Scotch for years. It represents a dynamic and iconic partnership and we believe it will have global appeal."
HAIG CLUB is a new innovation from the House of Haig, Scotland's oldest grain whisky dynasty. It is crafted using a unique process that combines grain whisky from three cask types. This creates a fresh, clean style that showcases butterscotch and toffee for an ultra-smooth taste that the company believes will be enjoyed by whisky experts as well as those who have never tried Scotch Whisky.
David Beckham shares Diageo's belief in quality over quantity and is taking the lead in the promotion of responsible drinking, which lies at the heart of HAIG CLUB.
HAIG CLUB began rolling out in duty free outlets across the globe from October with a recommended retail price of £40 GBP / $62.50 USD for a 70cl bottle.
View the recently released HAIG CLUB TV advert on YouTube.com/HaigClub.
WELCOME TO HAIG CLUB. ENJOY RESPONSIBLY.
NOTES TO EDITORS
About HAIG CLUB™
HAIG CLUB is a new Single Grain Scotch Whisky from Diageo produced in partnership with global icon David Beckham and entrepreneur Simon Fuller. HAIG CLUB is as much built on tradition and heritage as it is a Scotch Whisky designed for our modern world. Built on nearly 400 years of distilling heritage, this is a Single Grain Scotch Whisky realized in a radical new way. HAIG CLUB welcomes people to living well and drinking in moderation. As part of his partnership, David Beckham supports the HAIG CLUB responsible drinking campaign philosophy and the belief in quality over quantity. Additional information about HAIG CLUB may be found at http://www.HaigClub.com or facebook.com/HaigClub.
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