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31 October 2014
30 October 2014
Jeremiah Weed to Pique Curiosity with Line of Strangely Delicious Whiskies
The main attractions and their relevant plot lines include:
- Jeremiah Weed Spiced Whiskey is a smooth aged whiskey with added spices to showcase the rich vanilla bean and toasted oak barrel sweetness. At 70.6 proof (35.3% ABV), Jeremiah Weed Spiced Whiskey is best consumed mixed with cola.
- Jeremiah Weed Cinnamon Whiskey has a distinctive punch of spicy ground cinnamon that dials up the warm, woody whiskey character. At 71.2 proof (35.6% ABV), Jeremiah Weed Cinnamon Whiskey is best consumed as a shot.
- Jeremiah Weed Sarsaparilla Whiskey features old-fashioned sarsaparilla root (similar to root beer) that blends naturally with the dried fruit and oak barrel notes, resulting in a satiny smooth whiskey. At 70.4 proof (35.2% ABV), Jeremiah Weed Sarsaparilla Whiskey is best consumed as a shot.
Jeremiah Weed Whiskies' labels display a faceless man with intricate designs specific to each variant spiraling from his top hat. The whiskies are a strangely delicious addition to the brand's portfolio, which includes Jeremiah Weed Southern Style Sweet Tea and Jeremiah Weed Blended Bourbon Whiskey.
"When it comes to whiskey, a little bit of mystery always provides a lot more excitement," said Patrick Hughes, Innovation Director at DIAGEO. "Jeremiah Weed Whiskies were developed to bring a sense of fun and intrigue to the world of whiskey and to entertain the most curious legal drinking age consumers."
As ladies and gentlemen across the country step right up to try the world's most entertaining whiskies, Jeremiah Weed reminds them to always enjoy responsibly. Each new offering will be sold at a suggested retail price of $18.99 for a 750 mL bottle.
29 October 2014
28 October 2014
David Beckham Raises a Toast to Travellers in Cannes With New HAIG CLUB™ Single Malt Scotch Whisky
David Beckham, partner with Diageo in its new HAIG CLUB™ whisky, raised a toast to global travellers when he flew into Cannes today for TFWA World Exhibition & Conference 2014, the world's largest annual duty free trade show.
Beckham's surprise visit to the show was part of a world tour during which he is promoting HAIG CLUB, the distinctive and sophisticated new Single Grain Scotch Whisky developed in partnership with Diageo and British entrepreneur Simon Fuller. In September he dropped into Changi Airport in Singapore to showcase HAIG CLUB cocktails, delighting travellers at the airport.
HAIG CLUB is available for travellers to purchase in selected duty free stores and on selected airlines globally from this month.
Today's visit follows the launch of the first TV advertisement for HAIG CLUB, directed by Guy Ritchie, which aired on UK television earlier this month.
Doug Bagley, Managing Director of Diageo Global Travel, said: "Having David with us today underlines his commitment to welcoming in a new era for Scotch Whisky. Our aim is to bring travellers new and exciting spirits and HAIG CLUB is undoubtedly one of the most innovative developments in Scotch for years. It represents a dynamic and iconic partnership and we believe it will have global appeal."
HAIG CLUB is a new innovation from the House of Haig, Scotland's oldest grain whisky dynasty. It is crafted using a unique process that combines grain whisky from three cask types. This creates a fresh, clean style that showcases butterscotch and toffee for an ultra-smooth taste that the company believes will be enjoyed by whisky experts as well as those who have never tried Scotch Whisky.
David Beckham shares Diageo's belief in quality over quantity and is taking the lead in the promotion of responsible drinking, which lies at the heart of HAIG CLUB.
HAIG CLUB began rolling out in duty free outlets across the globe from October with a recommended retail price of £40 GBP / $62.50 USD for a 70cl bottle.
View the recently released HAIG CLUB TV advert on YouTube.com/HaigClub.
WELCOME TO HAIG CLUB. ENJOY RESPONSIBLY.
NOTES TO EDITORS
About HAIG CLUB™
HAIG CLUB is a new Single Grain Scotch Whisky from Diageo produced in partnership with global icon David Beckham and entrepreneur Simon Fuller. HAIG CLUB is as much built on tradition and heritage as it is a Scotch Whisky designed for our modern world. Built on nearly 400 years of distilling heritage, this is a Single Grain Scotch Whisky realized in a radical new way. HAIG CLUB welcomes people to living well and drinking in moderation. As part of his partnership, David Beckham supports the HAIG CLUB responsible drinking campaign philosophy and the belief in quality over quantity. Additional information about HAIG CLUB may be found at http://www.HaigClub.com or facebook.com/HaigClub.
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09 October 2014
The Whisky Extravaganza Returns
SUNRISE, Fla., Oct. 9, 2014 More than 100 of the world's most exceptional single malt, Scotch and other whiskies will be enjoyed at exclusive venues across the country, as the 21st Annual Whisky Extravaganza returns to US Cities. Hosted by The Scotch Malt Whisky Society, the gala evening event also features delicious cuisine and a fine imported cigar as a parting gift for guests.
"We're delighted to once again share our passion for rare and unique single malt and Scotch whiskies with our friends in key cities," said Gabrielle Shayne, Executive Vice President, The Scotch Malt Whisky Society of America, Ltd. "Single malt Scotch whiskies offer the greatest diversity of flavors and bouquets of any category of distilled spirits, and we are extremely pleased with this year's selections. We're sure whisky lovers around the country will agree."
The 21st Annual Whisky Extravaganza includes the following cities:
Boston -- October 23, 2014 at The Taj Boston
Washington, DC -- November 5 at The JW Marriott Hotel
Seattle -- November 14 at The Rainer Club
Los Angeles -- November 20 at The LA Athletic Club
Ft. Lauderdale, FL-- December 4 at The Seminole Hard Rock Hotel
Must be 21 or older to attend. Proper dress required. Tickets are available online or by calling (800) 990-1991. Guests mentioning the promotional code RETAILEXT14 will receive a 10% discount on general admission tickets.
The Whisky Extravaganza is hosted by The Scotch Malt Whisky Society of America, Ltd. and sponsored by The Robb Report and Evian. The gala event is open to anyone who loves or is interested about whisky and features an array of the world's most prestigious single malt, Scotch and whiskies. A sumptuous dinner buffet is included and at evening's end, a selection of premium, imported cigars are presented for guest enjoyment.
08 October 2014
Woodford Reserve Partners with Sonoma-Cutrer to Unveil Unique Whiskey Expression
The Woodford Reserve Master's Collection Sonoma-Cutrer Pinot Noir Finish was created under the watchful eye of respected industry veteran and Woodford Reserve Master Distiller Chris Morris, who partnered with Sonoma-Cutrer Winemaking Director Mick Schroeter to develop a one-of-a-kind release that challenges long held industry definitions of the category.
Because industry definitions require that bourbons be aged in new, charred oak barrels, the Sonoma-Cutrer Pinot Noir Finish is not technically a bourbon. Rather, it represents the overall direction of the category, one that sees inspiration stemming from ingenuity, passion and creativity. The Sonoma-Cutrer Pinot Noir Finish is a release that is inspired by, and pays tribute to, the original commitment to ingenuity that have been constant throughout the history of both brands.
"Our Master's Collection has long been a favorite of mine to produce, as it gives me the chance to focus on and experiment with our five sources of flavor, one of the core attributes of Woodford Reserve," says Morris. "The Sonoma-Cutrer Pinot Noir Finish allowed me to partner with Mick to develop a product that is particularly exciting, both for fans of Woodford Reserve and Sonoma-Cutrer."
"Both wine and whiskey are born out of a commitment to a craft that both pays tribute to tradition, and is inspired by a love of innovation," says Schroeter, "Chris and I are excited to offer a spirit that brings the best of both categories to life for fans of the brands."
Released as the latest offering under the brand's umbrella of nine total Master's Collection expressions, the Sonoma-Cutrer Pinot Noir Finish was created by adjusting the whiskey's fifth source of flavor—maturation. By finishing a batch of the original Woodford Reserve whiskey in a used Pinot Noir barrel that was shipped directly from the Sonoma-Cutrer winery in California, the release has a unique flavor profile that hasn't been experienced in a bourbon before. Originally, the barrels aged three unique vintages of the brand's Burgundian style Pinot Noir, which gives this Sonoma-Cutrer Pinot Noir Finish a refreshingly fruit forward flavor profile that is truly one-of-a-kind. The Sonoma-Cutrer Pinot Noir Finish will be available for purchase in select markets within the United States and in limited international markets beginning in early November, with a suggested retail price of $99.99 for 750ml.
The Master's Collection has become an acclaimed addition to the Woodford Reserve portfolio, with the Collection gaining its inspiration from the tradition and rich heritage that surrounds the brand's historic distillery. Though today home to Woodford Reserve, the distillery has been a category pioneer as early as the mid-1800s, when owner Oscar Pepper and Master Distiller James Crow developed several key processes that shaped the early days of the category, and which continue to be used today, including sour mashing and charred barrel maturation. Today, the Woodford Reserve Distillery is visited by more than 130,000 visitors each year.
Tasting Notes for Woodford Reserve Masters Collection Sonoma-Cutrer Pinot Noir Finish
Color: Rich, deep garnet
Aroma: Bursting with rich red fruit and berry character overlaying a complex sprinkling of spice (cinnamon, clove), oak and dark caramel.
Flavor: Warm and fruit forward with notes of cherry, raspberry, blackberry followed by a crisp spiciness and subtle oak sweetness.
Finish; Long and warm with lingering fruit and earthy oak character.
Woodford Reserve is a product of the Brown-Forman Corporation (NYSE: BF.B), a producer and marketer of fine quality beverage alcohol brands such as Jack Daniel's, Southern Comfort, Finlandia, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit www.woodfordreserve.com or visit Facebook at www.facebook.com/woodfordreserve.
Kentucky Straight Bourbon Whiskey Finished in Pinot Noir Barrels, 45.2% Alc. by Vol., produced and bottled by the Woodford Reserve Distillery, Versailles, KY ©2014
07 October 2014
Jim Beam Continues Flavor-Infused Bourbon Innovation With Release Of Jim Beam® Kentucky Fire™
"We've led the category in flavor innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavor certainly turns up the heat," said Chris Bauder, General Manager of Whiskies at Beam Suntory. "We're thrilled with the initial excitement we've seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavor options to our fans and those who are new to whiskey."
Jim Beam Kentucky Fire is bottled at 70-proof. It delivers an intense, sweet taste that complements the Kentucky Straight Bourbon Whiskey it's made by, with a smooth cinnamon finish. Jim Beam Kentucky Fire is the perfect bourbon to enjoy as a shot, chilled, straight, or on the rocks, and is ideal for anyone who already enjoys flavored whiskey.
To support the launch, Jim Beam will release a collection of digital videos featuring the ultimate cinnamon bourbon-inspired shot rituals for Jim Beam Kentucky Fire fans – proving that there is truly no wrong way to get #FiredUp. Starting in late-September, these videos will be available on Jim Beam's social channels including Facebook, Twitter, and YouTube.
Examples of Jim Beam Kentucky Fire bourbon's tongue-in-cheek shot rituals include:
- "The Slow Burn" (Step one, prepare your palate; step two, take a shot of Jim Beam Kentucky Fire slow)
- "The Kentucky Standard" (Step one, order a round of Jim Beam Kentucky Fire; step two, drink it!)
- "The Kentucky Tycoon" (Order shots of Jim Beam Kentucky Fire for the whole bar, make it rain fire)
As part of the brand's digital marketing campaign in support of the launch, Jim Beam's digital AOR, Mekanism, will run the digital videos on various online, mobile, social and experiential channels, such as Facebook, Twitter, YouTube, ESPN, AOL, Kargo, Viacom, andNBCUniversal. The digital advertisements will run through early November 2014.
Jim Beam® Kentucky Fire™ In the News:
Jim Beam Kentucky Fire has already generated substantial interest from whiskey enthusiasts. Geoff Kleinman from DrinkSpirits.comnoted that the spice level in Jim Beam Kentucky Fire is "balanced with the underlining sweetness, and addition of subtle whiskey notes are all exactly where they need to be for this kind of product"(August 2014).
AskMen's.com writer Robert Haynes-Peterson stated that Jim Beam Kentucky Fire "The result is sweet, but not sickly so, with the bold, woody bourbon doing some of the heavy lifting" (August 2014). Peterson also stated in Examiner.com that "as a chilled shot, it (Jim Beam Kentucky Fire) works perfectly, and the herbaceous complexity of the bourbon counterpoints the cinnamon liqueur better than the brash sweetness of Canadian whisky commonly used in other "hot" flavored whiskeys" (July 2014).
Jim Beam Kentucky Fire is available now in select bars and retail locations nationwide and has a suggested retail price of $15.99 for 750mL. Price varies by market and product size, which includes 50mL, 375mL, 750mL and 1L.
For more information, like Jim Beam's Facebook page (www.facebook.com/JimBeam), follow the brand on Twitter (@jimbeam) or visitwww.jimbeam.com/kentucky-fire.
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