LYNCHBURG, Tenn.---One of Jack Daniel’s biggest fans had millions of fans himself. The friendship between Frank Sinatra and Jack Daniel’s goes far beyond a drink choice – it was a defining standard. In honor of this legendary relationship, Jack Daniel’s Tennessee Whiskey created Sinatra™ Select, an ultra-premium expression of the world-famous spirit.
“Jack Daniel’s enjoyed an esteemed friendship with the Chairman, in many thanks to our dedicated salesman at the time, Angelo Lucchesi, who understood the power of personal connection”
Previously available only in international duty free retailers and Tennessee, Sinatra Select lands in select retail locations in these U.S. cities and states: Chicago, Las Vegas, Los Angeles, Miami, New York City, San Francisco, New Jersey and Tennessee, between now and the end of the year.
Special “Sinatra barrels” used to make the product are crafted to provide an extra full character and darker rich amber color by exposing the spirit to extra layers of toasted wood on the inner surface of the barrels. The extra rich barrels were mingled with classic Old No. 7 Tennessee Whiskey and bottled at 90 proof, resulting in a character that is full of oak and spice notes with a classic vanilla finish. The smooth, bold character of the whiskey is meant to embody the smooth, bold character of the man. It is available at a suggested retail price of $165.
The classic Sinatra Select box depicts flashes of orange, said to be Frank Sinatra’s favorite color because he thought it was the ‘happiest.’ The limited edition box and bottle both feature nods to Frank Sinatra’s signature and iconic fedora hat. Enclosed is a booklet telling the captivating story of the legendary Jack Daniel’s and Frank Sinatra relationship.
“This fine Tennessee Whiskey, or Old No. 7 as he referred to it, was a favorite part of my father’s life and he loved both sharing it with his friends and introducing it to new acquaintances. I’m very pleased to continue to be a part of the Jack Daniel’s family and feel the introduction of Sinatra Select is an appropriate tribute as we near my father’s 100th birthday in 2015,” said Frank Sinatra, Jr.
True to form, friends of Jack who travel worldwide contributed to Sinatra Select’s success in international duty free retailers and its demand stateside. The whiskey received a welcome celebration fitting of a legend last night at LA’s Sunset Tower, complete with a special performance by Frank Sinatra Jr. honoring Universal Music Group’s 20th anniversary of Frank Sinatra’s Duets album. 
“Jack Daniel’s enjoyed an esteemed friendship with the Chairman, in many thanks to our dedicated salesman at the time, Angelo Lucchesi, who understood the power of personal connection,” said Jeff Arnett, Master Distiller Jack Daniel’s. “Frank drew in a crowd by beginning his performances with a toast of Jack. Sinatra Select is a partnership between his family and ours at Jack Daniel’s to honor that long-standing, personal affinity. We couldn’t be more proud to salute our legendary friend.”
To enjoy Sinatra Select as Ol’ Blue Eyes would surely do, pour two fingers on the rocks with a splash of water, Arnett suggested.
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