NEW YORK, March 21, 2013 /PRNewswire/jm/ -- Westerns may depict the days of yesteryear, but their cultural relevance continues to appear at the forefront of film, music and entertainment. Jeymes Samuel and Bulleit Bourbon this past week debuted the latest interpretation of the American outlaw in They Die By Dawn – a short film that Samuel wrote and directed.
The partnership with Samuel launches an on-going commitment by Bulleit Bourbon to collaborate with emerging artists in film, art and music, who similar to its Founder Tom Bulleit , are passionate about making their visions a reality. Since establishing the Bulleit Distilling Co. in 1987, Tom Bulleit and his Bourbon (which now includes Bulleit Rye and Bulleit 10 in addition to the original) have won a series of prestigious awards, captured the imaginations of mixologists nationwide and created numerous programs that champion the promotion of responsible drinking, a topic very close to Tom Bulleit 's heart.
At the core of this venture was Samuel's desire to bring an untold story to life with an all-star cast, including Giancarlo Esposito , Isaiah Washington , Michael K. Williams , Rosario Dawson and Jesse Williams . Set in Langston, Okla., They Die By Dawn follows four African American outlaws blazing the western frontier to capture the group's collective bounty.
"It was important that every element of this film be as accurate as possible in bringing the stories of Nat Love and Ben Hodge to life," said Samuel. "Bulleit Bourbon was an integral piece to the film because it embodies the true spirit of that time period as everything from its legendary bottle to the fabled story of its roots aligns with the spirit of the Wild West."
Earlier this year, Samuel also visited the legendary Stitzel-Weller Distillery in Kentucky, where he spoke with Tom Bulleit and captured footage to create a first-of-its-kind look at one of America's most beloved frontier whiskies. Samuel will turn his experience in Bourbon country into a two-minute short showcasing how both he and Tom Bulleit , visionaries in their own respective fields, defied the odds to resurrect unexplored elements of the past and bring them to a mainstream audience.
"Collaborating with an entertainment pioneer like Jeymes has introduced Bulleit to an audience captivated by creativity at the highest level," said Bulleit. "We look forward to showcasing the story of our brand – both past and present – through the digital short and film."
After premiering at SXSW, Samuel and Bulleit Bourbon took to New York City with an exclusive screening.
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