DEWAR'S® BLENDED SCOTCH WHISKY ADDS DOUBLE DOUBLE 38-YEAR-OLD BLENDED MALT TO ITS ILLUSTRIOUS COLLECTOR'S SERIES

Created to honor the Northern Highland region of Scotland, Double Double 38 pairs perfectly with exclusive chocolate range from Chef Gabriel Kreuther

HAMILTON, Bermuda, Oct. 16, 2024 DEWAR'S® Blended Scotch Whisky proudly announces the second release in its Collector's Series: DEWAR'S Double Double 38-Year-Old Whisky. This strictly limited-edition whisky pays tribute to the stunning Northern Highlands, offering a rare, blended malt whisky that exemplifies DEWAR'S craftsmanship and sets a new standard for luxury whisky.

This latest innovation follows DEWAR'S global rebrand, introduced through the recent launch of the brand's "Here's to the Story" platform, a tribute to its nearly 180-year legacy of pioneering spirit and commitment to inspiring life's most enriching discoveries.

Crafted by six-time Master Blender of the Year Stephanie Macleod, DEWAR'S Double Double 38-Year-Old showcases DEWAR'S unique four-stage aging process, while paying homage to the Northern Highlands of Scotland. This innovative method begins with a carefully selected blend of single malt whiskies from the Islay and Highland regions, each aged for at least 38 years. After blending, the whiskies are aged an additional month in their original casks.

What sets this whisky apart is the inclusion and blending of a reserved portion of 2023's release - DEWAR'S Double Double 37-Year-Old - which was held back and given an extra year to mature. This pioneering technique of blending successive releases annually is a brand-led innovation, showcasing how DEWAR'S continues to raise the bar in luxury whisky. The final blend is then transferred into Pedro Ximenez sherry casks, previously used to age the prestigious ROYAL BRACKLA® Highland Single Malt Scotch Whisky, for several additional months of maturation. This final finishing process deepens the whisky's complexity, resulting in an exquisitely aromatic and nuanced finish.

Stephanie Macleod, Master Blender for DEWAR'S, commented: "Creating Double Double 38-Year-Old allowed us to explore the full potential of our unique four-stage aging process, blending tradition with a forward-thinking approach to Scotch whisky. This blend is meticulously crafted using some of Scotland's finest Highland and Islay malts, each aged for at least 38 years, and then finished in Pedro Ximenez sherry casks, adding layers of richness and complexity."

Joining the first release in the Collector's Series introduced last fall, this luxurious whisky opens with notes of aromatic white flowers and citrus, followed by creamy vanilla, toasted cereals, a hint of succulent frangipane, and a subtle whisp of smoke. The Pedro Ximenez sherry casks impart additional flavors of dried figs and plums, with a taste reminiscent of dark chocolate shavings on indulgent hot cocoa.

Brian Cox, Vice President of DEWAR'S North America, added, "With our Dewar's 38-Year-Old Blended Malt, we are exploring one of the many futures of blended Scotch—a category that is premiumizing and evolving with the times. Our unique four-stage aging process elevates the whisky's complexity by expanding the depth but also breadth of flavor notes that are traditionally found in Scotch whisky. This release makes Dewar's a standout innovator in the luxury whisky segment and it reflects the same dedication to craftsmanship and whisky exploration as our recently launched 'Here's to the Story' brand platform, which celebrates the richness of our traditions while inviting whisky lovers to savor and enjoy new moments of discovery."

To enhance the experience, DEWAR'S has partnered with renowned Two Star Michelin Chef Gabriel Kreuther, leveraging his expertise to create custom chocolates that perfectly complement the whisky's complex and distinctive flavor profile. These bespoke chocolates are crafted to reflect the whisky's exceptional flavor and even include a small portion of the 38-year-old whisky, delivering a truly indulgent experience. Offered as a complimentary gift via QR code when purchasing DEWAR'S Double Double 38 Year Old from Dewars.com.

For those looking to explore the whisky in a unique way, DEWAR'S North American Brand Ambassador Gabriel Cardarella will guide enthusiasts through a multi-sensory tasting experience via a QR code on the bottle's packaging, highlighting the unique process and regional influences of this exceptional blend.

Additionally, a 19-piece set of these artisan chocolates infused with DEWAR'S Double Double 38 Year Old will be available for purchase at kreutherchocolate.com for a limited time, in addition to his existing premium collection. Kreuther's custom chocolates continue his partnership with DEWAR'S Scotch Whisky for its Collector's Series, following his curation of a dinner inspired by the collection's 37 Year Old liquid last year.

Priced at $2,199, DEWAR'S Double Double 38-Year-Old is a legendary tribute to Scotland's finest whisky regions, crafted with a dedication to quality that ensures every sip is a nod to the brand's pioneering spirit. It is available at 48.8% ABV in 375ml bottles at spirits retailers.

For more information on DEWAR'S whisky products, please visit www.dewars.com or follow us on Facebook, Instagram, and YouTube.

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series. DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the world's largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, D'USSÉ® Cognac, ANGEL'S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or Twitter.

ENJOY RESPONSIBLY ©2024 DEWAR'S BLENDED SCOTCH WHISKY 43% ALC. BY VOL

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Von Payne Black Named Best Infused Whiskey in the World at the 2024 San Francisco World Spirits Competition

Von Payne Black Wins Best in Class, Securing its Spot as the Ultimate Infused Whiskey

CLEARWATER, Fla., Oct. 17, 2024 - Von Payne Spirits is thrilled to announce that Von Payne Black, our unique black currant-infused whiskey, has been crowned Best Infused Whiskey in the World at the prestigious 2024 San Francisco World Spirits Competition. This accolade follows our prior Double Gold Medal win, further solidifying Von Payne Black's place among the finest whiskeys globally.

Known for its bold infusion of rich black currant and its iconic gargoyle bottle, Von Payne Black has captivated whiskey lovers worldwide with its unconventional flavor profile. Winning Best in Class at the San Francisco competition—a benchmark event in the industry—marks a pinnacle achievement for the brand.

"We're beyond honored to be named Best Infused Whiskey in the World," says Steve Allen, Founder of Von Payne Spirits. "This recognition at such a respected event, especially after already winning Double Gold, is a testament to the quality and craftsmanship behind Von Payne. This award puts us at the top, and it reflects our commitment to pushing the boundaries of what whiskey can be."

The San Francisco World Spirits Competition, now in its 24th year, is one of the most esteemed spirits competitions globally. Winning top honors here represents a gold standard of excellence and innovation. Von Payne Black's victory sets it apart in a crowded market, highlighting the brand's trailblazing approach to flavor infusion.

With its striking design and bold taste, Von Payne Black is designed for those who embrace the unexpected, pushing the boundaries of tradition while delivering a premium whiskey experience.

Von Payne Spirits is experiencing tremendous growth, now proudly available in 17 states and 4 countries. With their recent expansion into Arizona, Nevada, Colorado, the UK, Poland, and Canada, they are reaching new markets and connecting with whiskey enthusiasts around the world.

About Von Payne Spirits: Von Payne Spirits, based in Clearwater, FL, is dedicated to producing premium, innovative spirits that challenge the norms and captivate consumers. Our flagship product, Von Payne Black, is an award-winning blended whiskey infused with natural black currant, known for its smooth, rich taste profile and unique presentation. Inspired by the dark and edgy essence of alternative subcultures, Von Payne Spirits is all about expanding the possibilities of the night and changing how people think about whiskey. For more information, please visit www.vonpayne.com

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EIGHT OAKS CELEBRATES EIGHTH ANNIVERSARY YEAR WITH A NEW LOOK

Eight Oaks is launching an evolution of its brand with a new style.

New Tripoli, Pa  October 17, 2024—In celebration of their eighth anniversary, Eight Oaks introduces an updated brand that reflects their dedication to their purpose and recognizes the meaningful, everyday work that goes far beyond just making whiskey.

According to founder and CEO, Chad Butters, “At the heart of everything we do is our commitment to help make our community a better place—and it’s that purpose that drives us each day.”

Butters continued, “While some say ‘grain to glass,’ for us, that’s never represented the full spectrum of what our farm is capable of. Instead, we focus on a sustained cycle beginning and ending with our purpose. We’re not just farmers and distillers – we’re members of this community.”

Chief Operating Officer, Carly Snyder, elaborated on the Eight Oaks ecosystem, “For us, it’s the endless cycle, an infinite system of values that drives everything we do. Our ecosystem captures who we are and it’s this community at the heart of our work. Each part of that system builds on the next—so our purpose renews the land, which nurtures our farm, and that inspires our spirits, which then gathers the community that supports our purpose.”

Butters added, “We built our farm distillery as a place for those who believe in building a better community, and in turn, it’s this community that supports our ability to do just that.”

Eight Oaks Chief Brand Officer, Josh Van Den Berg, talked about what the new brand means to their work, “We produce terroir-driven, award-winning spirits from what the land provides us—so we mill, mash, distill, age, and bottle what we grow, and our new bottles and logos help tell a beautiful visual story of that process.”

Van Den Berg continued, “From the tractor tread details in our closures to other nods to farming in our bottles and labels, we are excited for our fans to see and discover how we honor both farming and our community with this new brand.”

The new Eight Oaks spirit line has five tiers: A Farm Flagship Tier, with Eight Oaks’ fans' beloved Applejack, Bourbon, and Rye; a Farm Reserve Tier with favorites like Pinot Bourbon and Port Rye, along with a Field Fresh Tier with Eight Oaks’ Gin and Vodka. There is also the Eight Oaks Ready-to-Drink Cocktail tier with the Old-Fashioned and Manhattan along with a few surprises that are coming soon.

A fifth tier represents a look to the future for Eight Oaks. This tier is called the Farmer’s Spirit, and it honors the ingenuity of farmers. That ingenuity guides Eight Oaks' distillation process and maintains the authenticity of what Eight Oaks creates. Van Den Berg said, “Watch for more spirit launches in the future—our team is excited for folks to try these new expressions from us soon.”

You can find the new Eight Oaks bottles at the distillery, Allentown Farmer’s Market, online at eightoaksdistillery.com, or soon at your local Fine Wine & Good Spirits stores.

Join Eight Oaks at the distillery as they kick off their brand launch weekend, starting Thursday, October 17, 2024, with great food and cocktails, music, and giveaways.

 

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Eight Oaks is a Veteran-Owned, Family-Run, Farm-Grown craft distillery located in the rolling farmlands of Pennsylvania's Lehigh Valley. Known for our Pennsylvania Rye Whiskey and Applejack, Eight Oaks is both a farm and a distillery. We craft award-winning whiskeys and spirits from regeneratively farmed rye, barley, wheat, non-GMO corn, and apples grown by us and our community in the Lehigh Valley. We grow what we drink and believe that our spirits are just the starting point for building a better community. For more information about this story or Eight Oaks please contact Josh Van Den Berg, Chief Brand Officer at 414-732-7182 or jvandenberg@eightoaksdistillery.com

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Yellowstone Bourbon Announces 2024 Bourbon Giftpack

Exclusively for the holiday season, the special giftpack includes three award-winning Yellowstone Bourbon varieties

ST. LOUIS, Oct. 15, 2024 Yellowstone Bourbon announced it will release the 2024 Bourbon Giftpack this month. The Giftpack showcases three award-winning innovations from the Yellowstone Bourbon family: Yellowstone Select, Yellowstone Special Finishes Collection Toasted and Yellowstone Special Finishes Collection Rum Cask.

Packaged in a decorative box and available at local retailers nationwide at a minimum suggested retail price of $49.99, the Yellowstone Giftpack is the first multi-bottle pack by Yellowstone and the first time these Yellowstone expressions have been offered together in 375mL sizes.

"Our new Yellowstone Giftpack is the perfect holiday gift for fans of premium bourbon and outdoor enthusiasts alike," said Kelly Panzitta, brand manager for Yellowstone Bourbon. "These three award-winning varieties also offer those new to bourbon the chance to try them in an affordable, approachable way and have some fun creating cocktails with a brand that has a lot of talkability built into its history."

Featured Bourbons:
Yellowstone Select

• Awarded Double Gold by the 2024 SIP Awards, Yellowstone Select is the brand's flagship Kentucky Straight Bourbon Whiskey.
• The blend of 4- and 7-year bourbons is bottled at 93 proof (46.5% ABV).
• It features an aroma of rye spice with soft, leathered cherries, flavors of smoked caramel with hints of vanilla and honey on the palate and a smokey oak brown sugar finish.

Yellowstone Special Finishes Collection Toasted

• With a Double Gold medal from the 2024 San Francisco World Spirits Competition, Yellowstone Toasted is the first in Yellowstone's Special Finishes Collection.
• Made from finishing Yellowstone Select with toasted oak staves, this 100-proof (50% ABV) bourbon brings extra character.
• Notes of toasted caramel, vanilla, hints and fall spices and cinnamon on the nose are followed by flavors of walnut, toffee, black tea and white pepper with a crisp oak finish featuring cocoa and tobacco.

Yellowstone Special Finishes Collection Rum Cask

• Winner of a Platinum award from the 2024 ASCOT Awards, Yellowstone Rum Cask is the second of Yellowstone's Special Finishes Collection expressions.
• Finishing Yellowstone Select for nine weeks in rum cask barrels from Havana, Cuba, imparts notes of spice and tropical sweetness for a unique flavor profile.
• Bottled at 100 proof (50% ABV), Yellowstone Rum Cask features an aroma of gingerbread, poached pear and fresh-cut hay, notes of toasted marshmallow, crème brûlée, toffee and toasted oak on the palate, and a long honey finish with tobacco, clove and cocoa-seasoned oak.

About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country's very first national park in 1872. In 2011, seventh-generation Master Distiller Steve Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, donating nearly $750,000 to preserve national parks. To learn more visit YellowstoneBourbon.com, LimestoneBranch.com and follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com

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JOHNNIE WALKER AND LUXURY SKIWEAR BRAND PERFECT MOMENT LAUNCH JOHNNIE WALKER BLUE LABEL ICE CHALET - THE PERFECT ACCESSORY TO MARK YOUR ARRIVAL AT LUXURY APRÈS SKI - THROUGH A CAMPAIGN STARRING PRIYANKA CHOPRA JONAS

NEW YORK, Oct. 15, 2024  Johnnie Walker, the world's number one Scotch Whisky¹, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socializing.

The new Johnnie Walker expression sees the whisky brand's iconic square shape meet Perfect Moment's bold star logo and houndstooth pattern, in a striking deep blue bottle and a bespoke bottle bag that transforms into a stylish, reversible crossbody bag, after removing the bottle. To celebrate the partnership, Perfect Moment is launching the capsule skiwear collection for both women and men, featuring coordinating designs, which has been inspired by the Johnnie Walker Blue Label Ice Chalet design.

Speaking of the collaboration, actress and producer Priyanka Chopra Jonas says: "The quintessential après-ski moment embodies the fusion of great fashion and good friends, ideally accompanied by an exceptional drink. Johnnie Walker Blue Label Ice Chalet captures this essence perfectly, with a nod to the freshness of the mountains and a crossbody bag that looks as good on the snowy slopes as it does by the fireside."

Building on Johnnie Walker Blue Label's commitment to partnering with luxury pioneers who shape culture through their craft, Perfect Moment, founded in Chamonix in 1984, is a high-performance, luxury skiwear brand that combines technical excellence with fashion-forward designs. A favorite on the slopes among many celebrity fans, Perfect Moment transitions effortlessly from the slopes to the city, the beach, and back again. Crafted from a new liquid blue and silver fabric, the new collection is inspired by the magic of the 'blue hour'.

Jane Gottschalk, Co-Founder & Creative Director at Perfect Moment, added: "I'm thrilled to unveil our collaboration with Johnnie Walker for the Blue Label Ice Chalet bottle and Perfect Moment bag. Our goal was to capture the essence of the après-ski experience with a focus on luxury and meticulous attention to detail. Staying true to our brand's DNA, we've highlighted our iconic North star motif, our brand's icon. This collaboration embodies the spirit of creating memorable moments, seamlessly transitioning from the slopes to the city, and reflecting the evolution of Perfect Moment as a leader in fashion-forward, high-performance design."

Johnnie Walker Blue Label is an icon of modern luxury, handcrafted in small batches using skills and techniques reserved only for whiskies of the highest quality, to guarantee exceptional depth of flavor. Inspired by après-ski with friends, Johnnie Walker Blue Label Ice Chalet blends whiskies from distilleries at the highest elevations in Scotland, creating a velvety-smooth blend that evokes salted honey, cacao, and soft malt characters.

João Matos, Johnnie Walker's Global Marketing and Innovation Director adds: "Luxury Après Ski has surged in popularity in recent years*, marking a transition from slopes to socializing that has opened the door to a new occasion. These moments already feel special, but we wanted to elevate them further by creating a Scotch whisky specifically blended to be enjoyed during 'Blue Hour'. Collaborating with Perfect Moment and Priyanka has enabled us to perfectly blend the worlds of Après Ski and fashion to create an unmatched luxury experience."

The new limited release will be showcased at a series of global events, starting with a launch in London and New York in October, with consumer experiences opening in January in key luxury Après Ski locations.

Johnnie Walker Blue Label Ice Chalet and crossbody bag will be available to buy both online and in select stores globally from October 14^th 2024.

*The global ski market, which includes Après Ski was valued at approximately $12 billion in 2023 and is anticipated to continue its expansion at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2032 (Mark Wide Research).

About Johnnie Walker:

Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

About Perfect Moment:

Founded in 1984, in the mountains of Chamonix, Perfect Moment Ltd. (NYSE American: PMNT) is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again.

Initially the vision of professional skier Thierry Donard, the brand was built on a sense of adventure for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, in the pursuit of every athlete's dream 'The Perfect Moment.'

In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane's creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, as such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.

¹ IWSR 2023 in value

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Old Forester® Returns to Texas With Release of Third Annual King Ranch Limited-Edition Whiskey

LOUISVILLE, Ky., Oct. 15, 2024 Old Forester®, the first bottled bourbon, and King Ranch, the birthplace of American Ranching, today released the third annual batch of their limited-edition whiskey – Old Forester King Ranch.

The bourbon pays homage to the hard work, ingenuity and lasting legacy of two iconic brands with 300 years of combined American history – the heritage of the Brown family of Brown-Forman and the lineage of King Ranch founder Richard King.

"This bourbon is rich and bold in taste – the perfect tribute to two rich and bold American brands," said Old Forester Assistant Master Distiller Caleb Trigo.

Available only in Texas starting October 15, 2024, Old Forester King Ranch Edition is bottled at 105 proof from a proprietary batch of Old Forester Bourbon using heavily charred barrels. The bourbon is finished through King Ranch mesquite charcoal. The charcoal was created from mesquite trees harvested from the ranch, a process that brings a touch of Texas and helps highlight the bold flavor notes of the bourbon.

"We are proud of our continued partnership with Old Forester and looking forward to another release of this special product," said Robert Hodgen, CEO of King Ranch. "Texans have found the whiskey a rare treat and every year have been anxiously anticipating its release each October."

"Bourbon lovers across Texas will sip the unique blend of flavors that live up to the legacy of our founder, George Garvin Brown, with quality and taste while honoring the impact King Ranch has had on the Lone Star State – and on American ranching," Trigo said. "The first two batches, released in 2022 and 2023, sold very quickly so we are honored to bring this bottle back to shelves in 2024."

Tasting Notes:

Color: Maple Syrup
Aroma: Dried cherries, cranberries, toasted pecans and marshmallows drizzled with sorghum molasses.
Flavor: Sweet dark chocolate, tobacco and leather spices mingle with toasted and caramelized oak and nut character.
Finish: Long and warming

The suggested retail price for King Ranch is $99.99, and will only be available in Texas.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

About King Ranch, Inc.

King Ranch, Inc., is a privately held agribusiness, real estate and natural resource management company established in 1853 and owner of the historic 825,000-acre King Ranch. The Company has various farming and ranching activities across Texas, Florida and California and also operates the famous King Ranch Saddle Shop. To learn more about King Ranch, Inc., visit https://king-ranch.com/

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2023 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Bear Fight Whiskey Announces Partnership with "Suits" Star, Gabriel Macht

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Award-Winning Whiskey Brand Joins Forces with Actor, Director and Producer for Creative Partnership

RALEIGH, N.C., Oct. 10, 2024 Bear Fight Whiskey, an award-winning Next Century Spirits brand, has officially partnered with actor, director and producer, Gabriel Macht. Known and beloved as Harvey Specter on the record-breaking, acclaimed show "Suits," Macht joins Bear Fight as a creative partner and equity stakeholder.

As a prolific creative, Macht will take center stage in the brand's inaugural commercial campaign debuting in early 2025. Macht's partnership will bring his signature charisma and sharp presence to the equally bold whiskey brand. Through this collaboration, Macht and team Bear Fight aim to unify established whiskey lovers and the whiskey curious alike, all revolving around the thought-provoking question: "What's your Bear Fight?"

"I've been a long-time whiskey fan, so linking arms with Bear Fight and Next Century Spirits was a compelling opportunity I was eager to jump on. I've always been drawn to projects that are bold and unique, and Bear Fight is no exception. The brand challenges tradition, bringing new-world methods and attributes to the spirits realm," said Macht, Bear Fight creative partner. "As a proud whiskey enthusiast, I'm excited to tap into my creativity and help define the Bear Fight brand while building a sense of connection and enjoying a few 'new' fashioneds along the way."

Bear Fight is a highly awarded whiskey brand renowned for its bold, yet approachable flavors, innovative whiskey making and biting sense of humor. Its portfolio includes two expressions: American Single Malt Whiskey, which uses three types of oak barrels to develop a distinct depth of flavor, and Kentucky Reserve Bourbon, which is finished in reposado tequila barrels.

"Partnering with Gabriel felt like a natural next step for Bear Fight. Ultimately, he is the Bear Fight brand personified: confident, sophisticated, elegant all while remaining approachable," said Anthony Moniello, Next Century Spirits Co-CEO. "Welcoming him to the team will help bolster this top-performing brand within the Next Century Spirits portfolio, helping deepen our trust as a multinational spirits company and exemplifying our ability to create best-in-class, award-winning spirits."

Macht is among exceptional company on the Bear Fight team, as Seth MacFarlane will continue as a founding investor along with entrepreneur and investor Matthew Bronfman, Valedor Partners and Next Century Spirits.

For more information, visit www.bearfightwhiskey.com and follow on Instagram: @BearFightWhiskey.

About Bear Fight Whiskey 
Every triumph deserves a toast, and there's only one drink that truly embodies the spirit of victory: Bear Fight Whiskey. Bear Fight Whiskey is meticulously crafted to bring seasoned whiskey aficionados and newcomers alike together around a whiskey that's just damn good! Bear Fight is more than just a whiskey—it's a celebration in every sip.

About Next Century Spirits
Next Century Spirits (NCS), headquartered in Zebulon, North Carolina, is a full-service distilled spirits and marketing company. NCS specializes in the creation and processing of distilled spirits for private label, bulk and NCS-owned brands. Next Century Spirits owned brands have won numerous industry awards and the company was recognized as the 2021 North Carolina Distillery of the Year. Bear Fight American Single Malt Whiskey, an NCS-owned brand, is considered one of the top American Whiskies in the world according to New York International Spirits Competition (NYISC) and won a Double Gold & Best in Category Award which was cited in Forbes magazine. The expression also won Best in Category for a single malt under 12 years old at the World Whiskies Awards. NCS products are available to ship to customers across the globe.

NCS Brand Group focuses on the marketing and distribution of its owned brands which include Numbskull, a cool mint and chocolate flavored whiskey, Bear Fight Whiskey, Creek Water American Whiskey, and Caddy Clubhouse Cocktails. The company recently acquired brands from Southwest Spirits & Wine (SSW) which added Nue Vodka, The Other 49 Bourbon, Sixty Men Bourbon, Calamity Gin, Henderson Whiskey and George Ocean Rum to the portfolio.

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Moët Hennessy to Feature Sir Davis Whiskey and Veuve Clicquot at Exclusive Divine 9
Alumni Event

ATLANTA, Oct. 10, 2024 Moët Hennessy USA proudly announces its sponsorship of the Clark Atlanta University Panhellenic Council '99 Alumni 25th Year Anniversary Tailgate Experience, taking place on October 19, 2024, during the university's Homecoming Football Game. This groundbreaking partnership marks the largest Sir Davis Whiskey activation in Georgia, as the brand becomes the Official Whiskey of this highly anticipated anniversary event. Culinary creations will be brought to life by Celebrity Chef Dephon Robinson, further elevating the experience.

Adding to the luxury, Veuve Clicquot has been named the Official Champagne of the event. Together, Sir Davis and Veuve Clicquot will cater to an exclusive group of Divine 9 alumni in the Homecoming Legacy Lounge, Powered by Bevel and hosted by the Men of Kappa Alpha Psi Fraternity, Incorporated, celebrating 25 years of scholarship, service, and achievement.

Moët Hennessy Unveils Largest Sir Davis Whiskey Activation at Clark Atlanta Panhell Alumni 25th Anniversary Celebration

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Participating organizations include:

• Alpha Phi Alpha Fraternity Incorporated, Alpha Phi Chapter
• Kappa Alpha Psi Fraternity Incorporated, Gamma Kappa Chapter
• Delta Sigma Theta Sorority Incorporated, Sigma Chapter
• Zeta Phi Beta Sorority Incorporated, Psi Chapter
• Sigma Gamma Rho Sorority Incorporated, Phi Chapter

"This prestigious event is a historic milestone for both the Clark Atlanta University Panhellenic Council '99 Alumni and Clark Atlanta University," said Nasceas Timms, CEO of Panhell Alumni Milestone Events Company, the event's planning firm. "Partnering with iconic brands like Moët Hennessy, Sir Davis, and Veuve Clicquot brings a level of prestige and class reminiscent of their renowned Polo Classic. This collaboration underscores their commitment to supporting HBCUs and ensures that our anniversary celebration will be a legacy-defining experience, honoring our rich history while building for the future."

Kicking off the weekend on Thursday, October 17, the group will host an Opening Night Gala at Modex Studios, featuring a live auction and Impact Awards ceremony, where each Divine 9 organization will present an Impact Service Award to distinguished members making significant contributions to society. Attendees will also receive premium gift bags sponsored by high-end brands, adding to the exclusivity of the weekend. The entire celebration will honor scholarship, service, and achievement, while raising funds for student scholarships. For tickets and more information you can visit their event website at http://www.cauphca25.com

About Moët Hennessy
Moët Hennessy is the global leader in luxury wines and spirits, with a portfolio of over 25 iconic brands, including Moët & Chandon, Veuve Clicquot, Hennessy, and Dom Pérignon. Renowned for their commitment to quality, craftsmanship, and sustainability, Moët Hennessy continues to deliver premium experiences around the world.

For more information, visit: www.moet-hennessy.com

About Panhell Alumni Milestone Events Company 
Panhell Alumni Milestone Events Company specializes in planning premium events for Historically Black Colleges and Universities (HBCUs) and Black Greek letter organizations. With over 15 years of experience in film, television, and live event production, the company is dedicated to delivering top-quality events that celebrate the culture and contributions of African American organizations, businesses, and educational institutions.

About Clark Atlanta University Panhellenic Council '99 Alumni
The Clark Atlanta University Pan-Hellenic Council '99 Alumni is a proud representative of the Divine Nine, a historically significant collective of African American Greek-lettered fraternities and sororities. The council plays a pivotal role in fostering a spirit of unity and collaboration among its member organizations. It is committed to upholding the values of scholarship, service, leadership, and brotherhood/sisterhood, which are the cornerstones of each affiliated group.

For more information, visit: www.cauphca25.com

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