Wild Turkey® Bourbon Announces Third Annual 101 Bold Nights Concert Series Featuring Warren Zeiders

Beginning on May 29 in Charlotte, NC, the award-winning country singer will headline a series of three exclusive US concerts hosted by Wild Turkey in partnership with iHeartMedia

LAWRENCEBURG, Ky., April 25, 2024  Wild Turkey® Bourbon today announced Warren Zeiders as the headliner for its third annual 101 Bold Nights concert series, an initiative that aims to elevate bold voices in the music industry by spotlighting artists who share the brand's commitment to community, creativity and conviction. As part of the partnership, Zeiders – who recently won his first CMT Music Award – will perform at a series of three concerts hosted by Wild Turkey, in partnership with iHeartMedia, to benefit Spaceflight Records, a nonprofit record label that helps empower emerging artists and music professionals to trust their spirit and advance their careers. The first of three US shows will take place in Charlotte, NC on May 29. Zeiders and Wild Turkey will also be elevating several of the singer's existing tour stops throughout the year with exclusive and intimate fan experiences, beginning with an event in Fort Worth, Texas on May 10.

"I'm excited to team up with Wild Turkey to support those who go after their dreams," Zeiders says. "Beyond the notes and words, music is all about bringing people together and finding your crew. The songwriters and fans all have so many stories and ideas, and I'm happy to partner with Wild Turkey to continue to help bring everyone together."

Zeiders embodies the idea behind Wild Turkey's global campaign and platform, "Trust Your Spirit" – that music-making, much like Wild Turkey's iconic bourbon-making process, is most authentic when artists trust their instincts and do things their own way. He was a star collegiate athlete when he released his debut single "Ride the Lightning," which launched his career overnight. His distinctive, high-energy music is powered by a steady supply of grit, rooted in bold country storytelling and heartland twang. He is one of country music's rising stars; his debut album, "Pretty Little Poison," catapulted him into mainstream culture, with the lead single earning him the 2024 CMT Music Award for Breakthrough Male Video of the Year. Zeiders is currently in the midst of his "Pretty Little Poison" 2024 headlining tour, and he will be supporting Jelly Roll's Beautifully Broken US arena tour beginning this summer.

Through this year's 101 Bold Nights initiative, Wild Turkey will be donating $100,000 to charity partner Spaceflight Records, an Austin, TX-based nonprofit organization that helps develop, promote and advance the careers of musicians and recording artists while making representation, access and economic equality a priority. By partnering with Spaceflight Records, Wild Turkey continues to support emerging musical artists who have demonstrated a passion for telling bold stories through their craft.

"We launched 101 Bold Nights as a way to tell the bold stories of artists that share Wild Turkey's trailblazing spirit, and through this concert series, we're also able to support emerging musicians who are committed to following their passions," said Andrea Sengara, Vice President of Marketing, Campari America. "The idea was inspired by the steadfast dedication and conviction of the people who built Wild Turkey and its legacy – that same passion and commitment exists across all industries, and we're excited to celebrate it with this initiative. It's been an honor to partner with musicians, such as Warren Zeiders, who authentically embody Wild Turkey's bold spirit."

Fans and music lovers ages 21+ can join Wild Turkey and iHeartMedia for a performance from Zeiders at the first 2024 101 Bold Nights concert in Charlotte, NC on Wednesday, May 29. Fans can enter Wild Turkey and iHeartMedia's sweepstakes to win tickets to the show by visiting news.iheart.com/101boldnights/.

Separately, fans can enter for the opportunity to join Wild Turkey for an exclusive and intimate fan experience with Zeiders on May 10 in Fort Worth, Texas, where Zeiders will later be performing as part of his "Pretty Little Poison" tour. More information and entry instructions can be found at iheartradio.com/boldpass.

Additional 101 Bold Nights concerts will be held in Los Angeles and Austin later this year, and Wild Turkey will be curating fan experiences at several more of Zeiders' existing 2024 tour stops in select markets. For more information on events, dates and venues, fans can visit the Wild Turkey website to sign up for the brand's community newsletter, or can follow along on Instagram (@wildturkey). Wild Turkey encourages fans to never compromise and enjoy responsibly.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery. The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthy took a few warehouse samples on a wild turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that wild turkey whiskey" and the brand was born. Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char) imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkeybourbon.com

ABOUT WARREN ZEIDERS

Warner Records artist Warren Zeiders has quickly become one of Nashville's newest headliners. Since exploding onto the music scene in 2022, Zeiders has garnered more than 2 billion audio streams globally, 1.4 billion views on TikTok, more than 6 million monthly Spotify listeners and a combined 6 million social followers. In 2022, his 717 Tapes: The Album notably collected all of Zeiders' critically acclaimed 717 Tapes singles, EP tracks and a few new songs in a single package, including "Up To No Good" and "One Hell of An Angel," propelling him to the next chapter of his career and cementing the 717 Tapes legacy. Zeiders received RIAA Platinum Certification for his breakthrough single, "Ride The Lightning." In August 2023, he released his debut album Pretty Little Poison. The album's title track earned Zeiders his first No. 1 single on country radio, reaching No. 1 status on Mediabase's Country Chart and Billboard's Country Airplay Chart. The track has earned 300 million+ global streams, peaked at No. 19 on Billboard's Hot 100 Chart and earned Zeiders his second RIAA Platinum Certification. Earlier this month, he won the CMT Award for Breakthrough Male Video Of The Year. This year, in addition to his headline tour, he is opening for Jelly Roll.

ABOUT CAMPARI GROUP/CAMPARI AMERICA

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.

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CHATTANOOGA WHISKEY RELEASES FOUNDER'S 12th ANNIVERSARY BLEND

Annual Release is a Blend of the Past, Present, & Future, Formulated by Founder Tim Piersant

CHATTANOOGA, Tenn., April 23, 2024 -- Chattanooga Whiskey today announced its latest offering, the Founder's 12th Anniversary Blend. Curated annually by Founder Tim Piersant, this special edition whiskey pays homage to Chattanooga Whiskey's past, present, and future. Scheduled for release at the Chattanooga Whiskey Experimental Distillery on April 26, 2024, following a launch celebration at a ticketed event the night before, this commemorative blend will be available for purchase both in-store and online at Seelbachs.com in May.

Chattanooga Whiskey – led by Piersant's vision to become the best craft whiskey in Tennessee – has become well known for its trailblazing spirit, inventive style, and prolific range of whiskey expressions. Starting in 2011, Piersant and team challenged the laws and won the right to distill whiskey in Chattanooga for the first time in 100 years. Today, the Chattanooga Whiskey Experimental Distillery is the only standalone experimental distillery in the country - still driving the company's commitment to experimentation and pushing the boundaries of craft whiskey. The release of the Founder's Blend serves as a testament to this journey and the distillery's ongoing commitment to quality, complexity, and authenticity.

"Our annual Founder's release began as a passion project for myself and our amazing team of talented distillers to commemorate and reflect on where we started, where we are now, and where we are going," said Piersant. "The 12th Anniversary Blend leans most heavily on our solid foundation of Barrel 91 (the present), with a moderately heavy influence of Infinity (the future), and a lighter influence of 1816 (the past).  I believe these percentages appropriately represent how we are inspired by our past, present, and future."

About the Blend - Whiskeys of The Past, Present, and Future

Chattanooga Whiskey's Riverfront Distillery is home to their one-of-a-kind Solera Room, which completed installation shortly before the company's 10th anniversary. Built to symbolize Chattanooga Whiskey's past, present, and future, this room enshrines three custom charred oak solera barrels – each of which contain whiskeys of vastly different styles and wide-ranging origin stories. Each year to commemorate their anniversary, Piersant evaluates the whiskey within each solera barrel, trialing various blends to highlight the best of each recipe. After each year's blend is complete, the distilling team refills each tank with newly mature barrels, where they will quietly marry until the following year. This version of the time-honored solera blending process allows the Founder's Blend to evolve from year-to-year, and gives each release its own unique flavor profile, and – due to the complex solera blending process – can never be replicated again.

This year's blend is comprised of:

• 1816 (12%): Representing the company's storied "Past," 1816 is the smallest of the company's three solera barrels, and holds their original founding recipe, originally launched in 2012. Now a relic of the Chattanooga Whiskey story, 1816 was Chattanooga's first whiskey since Prohibition, and worked alongside the company's Vote Whiskey campaign to help change century-old prohibition laws for dozens of counties across Tennessee. Aged between four and six years, this traditional high rye bourbon contributes a classic woody, lightly spicy bourbon character to the blend.
• Barrel 91 (60%): Signifying the company's "Present," the largest of the three solera barrels is filled with Chattanooga Whiskey's signature Tennessee High Malt recipe: "Barrel 91." Born from their Experimental Distillery's 91st barrel created, this recipe was developed over two years of experimentation and is built on a foundation of three specialty roasted and toasted malted grains. Pulling richness and depth from every step of the process, this solera component brings a classic high malt depth and complexity to the blend.
• Infinity Barrel (28%): Symbolizing the company's "Future," the ornately designed Infinity solera barrel is filled with an innovative blend of malt and rye malt whiskeys from both their Experimental and Riverfront Distilleries. This year's blend welcomes six new mash bills to the barrel, including the subtle addition of a cherrywood smoked "Danko" rye malt whiskey. Aged between three and seven years, this evolving blend of innovative recipes brings a dynamic array of dark fruit and spice flavors to the final whiskey.

"Tasted on their own, the whiskey from each solera barrel is wildly different from the other," said Grant McCracken, Founding Distiller and CPO. "From the traditional essence of '1816,' to the high-malt heritage of '91,' to the expressive and ever-changing 'Infinity,' each barrel not only showcases the range of styles inherent to whiskey making, but also provides a range of options for blending."

Founder's Anniversary Blend is a recurring release and changes every year to highlight each solera's ever-evolving impact to the final blend. This year's release boasts notes of blackberry cobbler, candied ginger, cream soda, red velvet cake, and oatmeal raisin cookie.

Availability: Founder's 12th Anniversary Blend will be available at the Chattanooga Whiskey Experimental Distillery on April 26, 2024, and on shelves in select states (AL, FL, GA, IL, IN, KY, LA, SC, TN, TX, and WI) in the following weeks at $59.99 for a 750ml bottle. Limited quantities will also be available online at Seelbachs.com for shipping to select states in May. Visit http://www.chattanoogawhiskey.com.

About Chattanooga Whiskey:
Starting in 2011, Chattanooga Whiskey challenged the laws and won the right to distill whiskey in Chattanooga for the first time in 100 years. The Chattanooga Whiskey Experimental Distillery, the only standalone experimental distillery in the country, hosts over 50,000 visitors per year and serves as a hub of innovation and creativity to push the boundaries of craft whiskey. The Riverfront Distillery is the production home to Chattanooga Whiskey's signature expressions, Chattanooga Whiskey 91, Cask 111 and 99 Rye, as well as their Bottled in Bond Vintage Series and Barrel Finishing Series.

Independently owned and operated, Chattanooga Whiskey is committed to making whiskey that emphasizes quality, complexity, and authenticity through their one-of-a-kind Tennessee High Malt style. Most recently, Chattanooga Whiskey was named Icons of Whisky - Craft Producer of the Year (both America & Global) at Whisky Magazine's 2023 World Whiskies Awards.

Chattanooga Whiskey: http://www.chattanoogawhiskey.com

Experimental Distillery 1439 Market Street, Chattanooga, TN

Riverfront Distillery 890 Riverfront Parkway, Chattanooga, TN

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A Delicious New Twist on a Southern Tradition to Roll Out in Limited States Just in Time for Spring

SAN ANTONIO, TX  April 18, 2024 - Jack Daniel's Country Cocktails is synonymous with delivering amazing-tasting beverages with Southern sophistication and established tradition. This spring, Jack Daniel's Country Cocktails announces the launch of its new hard tea, a nod to its Southern heritage, yet designed to meet the needs of the modern drinker.

Jack Daniel's Country Cocktails Hard Tea perfectly combines black tea, ripe, true-to-fruit flavor, and a balanced, sweet finish. Jack Daniel's Country Cocktails Hard Tea will debut in four flavors, Original, Peach, Raspberry, and Blackberry, giving drinkers a bold and refreshing quality experience for those who know what tea is all about. Each flavor is perfect for sipping on the porch paired with a good conversation.

"We are excited about our launch of Jack Daniel's Country Cocktails Hard Tea entering the fast-growing hard tea category. Through our partnership with Brown-Forman and the iconic Jack Daniel's brand, we've developed a new twist on the beverage that pays homage to its traditional southern roots," says Keith Cunningham, VP of Partnerships - Pabst. "All four of our great flavors each shine in their own way. It'll be hard to choose a favorite, but every flavor is guaranteed to deliver a smooth, bright and refreshing experience for consumers."

Customers will be able to try all four flavors of Jack Daniel's Country Cocktails Hard Tea in a convenient 12oz can twelve-pack that will be carried in retail and convenience stores in thirteen states at launch, including CA, TX, ID, AL, GA, SC, NC, TN, KY, IL, MI, WI, and PA; with the Original & Peach offered in 16oz and 23.5oz single serve cans in those limited states.

About Jack Daniel's Country Cocktails
Jack Daniel's Country Cocktails are premium malt beverages from the Jack Daniel's Family of Brands. Jack Daniel's Country Cocktails was introduced in May 1992. Jack Daniel's Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel's. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage. For more information, please visit www.countrycocktails.com.

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ANGEL'S ENVY® DEBUTS "WORTH THE ENVY" CAMPAIGN, INSPIRING OTHERS TO REVERE TRADITION, EMBRACE PROGRESS, AND REIMAGINE THE EXPECTED

The National Campaign Builds on the Multi-Award Winning Brand's Mission to Craft The Future of Bourbon and Break Stereotypes

HAMILTON, Bermuda, April 18, 2024  ANGEL'S ENVY^®, the global brand that produces finished whiskeys at their Louisville-based distillery, announces its new campaign, "Worth The Envy." Launching across the U.S., the TV, digital, social, and multimedia campaign launches to motivate people everywhere to raise the bar. As a brand at the forefront of the whiskey industry, ANGEL'S ENVY is on a mission to transcend and reimagine the category by breaking out of the traditional norms.

Inspired by the brand's name and origin story, ANGEL'S ENVY's "Worth The Envy" campaign redefines envy as a virtue. It positions envy as a positive; a catalyst to create enviable moments in their lives as a source of influence to reimagine what people expect from bourbon and to challenge the category standard.

"At ANGEL'S ENVY, we pride ourselves in our innovative nature and origin. We were one of the first distillers ever to bring secondary finishing to the bourbon industry at a time when it was considered a somewhat radical and visionary concept," said Maria Dao, North America Marketing Director, ANGEL'S ENVY. "Worth the Envy strives to bend how people think about bourbon."

"Worth The Envy" premieres with a 30-second spot that takes viewers on a thrilling "pursuit of envy" through a diverse cast of characters and unexpected locations. A bottle of ANGEL'S ENVY Kentucky Straight Bourbon Finished in Port Wine Barrels is the hero, guiding the crowd around a vibrant hotel hallway, through an intimate loft space, and a chic pool party. The spot culminates at a sunset beach soiree, where the bottle and a cocktail are sitting heroically on the table before being picked up, leaving the audience guessing where ANGEL'S ENVY will take them next.

"When we think of bourbon, it's typically driven by moody and isolating environments, limited cocktail offerings, and enjoyed primarily by aficionados," said Bruno Luglio, Executive Creative Director at Sid Lee, the brand's creative agency of record. "By embracing ANGEL'S ENVY's rule-bending ethos, we were inspired to create a campaign that's as exciting, inclusive, and progressive as ANGEL'S ENVY itself -- and captured an opportunity to flip perceptions of envy - and bourbon - and reimagine it as a motivation to raise the bar."

The new campaign will air the 30-second spot and cut down 15-second spots on NBC Sports and The Golf Channel, and on premium streaming services Hulu and Peacock.

For more information on ANGEL'S ENVY's "Worth The Envy" campaign, visit https://angelsenvy.com or on Instagram (@angelsenvy). Please drink responsibly.

Spark Plug Cocktail Recipe
Mix up a delicious twist on the classic Espresso Martini Cocktail with ANGEL'S ENVY, as seen in the spot:

• 1 ½ parts ANGEL'S ENVY Kentucky Straight Bourbon Finished in Port Wine Barrels
• 1 part Vanilla Liqueur
• 2 parts Espresso

Add all ingredients into a shaker tin. Shake vigorously and strain into a coupe glass. Garnish with three coffee beans or grated cinnamon.

ABOUT ANGEL'S ENVY
ANGEL'S ENVY is a global brand that produces finished whiskeys at their Louisville, Kentucky-based distillery. Founded in 2010, ANGEL'S ENVY was among the first American whiskey producers to employ a secondary finishing process broadly across its portfolio. Today, each of its award-winning whiskeys are finished in hand-selected barrels to add a distinct layer of flavor and complexity, and the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its Brand Home at 500 East Main Street in 2016, making it the first full-production whiskey distillery in downtown Louisville. In June 2022, ANGEL'S ENVY completed an $8.2 million expansion to its Brand Home, doubling annual guest capacity.

ANGEL'S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

HEAVEN CAN WAIT. ENJOY RESPONSIBLY.
©2024. ANGEL'S ENVY, ITS TRADE DRESS AND THE ANGEL WINGS LOGO ARE TRADEMARKS. BOTTLED BY LOUISVILLE DISTILLING COMPANY, LOUISVILLE, KY. KENTUCKY STRAIGHT BOURBON WHISKEY FINISHED IN PORT WINE BARRELS – 43.3% ALC. BY VOL.

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