JOHNNIE WALKER AND LUXURY SKIWEAR BRAND PERFECT MOMENT LAUNCH JOHNNIE WALKER BLUE LABEL ICE CHALET - THE PERFECT ACCESSORY TO MARK YOUR ARRIVAL AT LUXURY APRÈS SKI - THROUGH A CAMPAIGN STARRING PRIYANKA CHOPRA JONAS

NEW YORK, Oct. 15, 2024  Johnnie Walker, the world's number one Scotch Whisky¹, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socializing.

The new Johnnie Walker expression sees the whisky brand's iconic square shape meet Perfect Moment's bold star logo and houndstooth pattern, in a striking deep blue bottle and a bespoke bottle bag that transforms into a stylish, reversible crossbody bag, after removing the bottle. To celebrate the partnership, Perfect Moment is launching the capsule skiwear collection for both women and men, featuring coordinating designs, which has been inspired by the Johnnie Walker Blue Label Ice Chalet design.

Speaking of the collaboration, actress and producer Priyanka Chopra Jonas says: "The quintessential après-ski moment embodies the fusion of great fashion and good friends, ideally accompanied by an exceptional drink. Johnnie Walker Blue Label Ice Chalet captures this essence perfectly, with a nod to the freshness of the mountains and a crossbody bag that looks as good on the snowy slopes as it does by the fireside."

Building on Johnnie Walker Blue Label's commitment to partnering with luxury pioneers who shape culture through their craft, Perfect Moment, founded in Chamonix in 1984, is a high-performance, luxury skiwear brand that combines technical excellence with fashion-forward designs. A favorite on the slopes among many celebrity fans, Perfect Moment transitions effortlessly from the slopes to the city, the beach, and back again. Crafted from a new liquid blue and silver fabric, the new collection is inspired by the magic of the 'blue hour'.

Jane Gottschalk, Co-Founder & Creative Director at Perfect Moment, added: "I'm thrilled to unveil our collaboration with Johnnie Walker for the Blue Label Ice Chalet bottle and Perfect Moment bag. Our goal was to capture the essence of the après-ski experience with a focus on luxury and meticulous attention to detail. Staying true to our brand's DNA, we've highlighted our iconic North star motif, our brand's icon. This collaboration embodies the spirit of creating memorable moments, seamlessly transitioning from the slopes to the city, and reflecting the evolution of Perfect Moment as a leader in fashion-forward, high-performance design."

Johnnie Walker Blue Label is an icon of modern luxury, handcrafted in small batches using skills and techniques reserved only for whiskies of the highest quality, to guarantee exceptional depth of flavor. Inspired by après-ski with friends, Johnnie Walker Blue Label Ice Chalet blends whiskies from distilleries at the highest elevations in Scotland, creating a velvety-smooth blend that evokes salted honey, cacao, and soft malt characters.

João Matos, Johnnie Walker's Global Marketing and Innovation Director adds: "Luxury Après Ski has surged in popularity in recent years*, marking a transition from slopes to socializing that has opened the door to a new occasion. These moments already feel special, but we wanted to elevate them further by creating a Scotch whisky specifically blended to be enjoyed during 'Blue Hour'. Collaborating with Perfect Moment and Priyanka has enabled us to perfectly blend the worlds of Après Ski and fashion to create an unmatched luxury experience."

The new limited release will be showcased at a series of global events, starting with a launch in London and New York in October, with consumer experiences opening in January in key luxury Après Ski locations.

Johnnie Walker Blue Label Ice Chalet and crossbody bag will be available to buy both online and in select stores globally from October 14^th 2024.

*The global ski market, which includes Après Ski was valued at approximately $12 billion in 2023 and is anticipated to continue its expansion at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2032 (Mark Wide Research).

About Johnnie Walker:

Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

About Perfect Moment:

Founded in 1984, in the mountains of Chamonix, Perfect Moment Ltd. (NYSE American: PMNT) is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again.

Initially the vision of professional skier Thierry Donard, the brand was built on a sense of adventure for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, in the pursuit of every athlete's dream 'The Perfect Moment.'

In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane's creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, as such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.

¹ IWSR 2023 in value

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Old Forester® Returns to Texas With Release of Third Annual King Ranch Limited-Edition Whiskey

LOUISVILLE, Ky., Oct. 15, 2024 Old Forester®, the first bottled bourbon, and King Ranch, the birthplace of American Ranching, today released the third annual batch of their limited-edition whiskey – Old Forester King Ranch.

The bourbon pays homage to the hard work, ingenuity and lasting legacy of two iconic brands with 300 years of combined American history – the heritage of the Brown family of Brown-Forman and the lineage of King Ranch founder Richard King.

"This bourbon is rich and bold in taste – the perfect tribute to two rich and bold American brands," said Old Forester Assistant Master Distiller Caleb Trigo.

Available only in Texas starting October 15, 2024, Old Forester King Ranch Edition is bottled at 105 proof from a proprietary batch of Old Forester Bourbon using heavily charred barrels. The bourbon is finished through King Ranch mesquite charcoal. The charcoal was created from mesquite trees harvested from the ranch, a process that brings a touch of Texas and helps highlight the bold flavor notes of the bourbon.

"We are proud of our continued partnership with Old Forester and looking forward to another release of this special product," said Robert Hodgen, CEO of King Ranch. "Texans have found the whiskey a rare treat and every year have been anxiously anticipating its release each October."

"Bourbon lovers across Texas will sip the unique blend of flavors that live up to the legacy of our founder, George Garvin Brown, with quality and taste while honoring the impact King Ranch has had on the Lone Star State – and on American ranching," Trigo said. "The first two batches, released in 2022 and 2023, sold very quickly so we are honored to bring this bottle back to shelves in 2024."

Tasting Notes:

Color: Maple Syrup
Aroma: Dried cherries, cranberries, toasted pecans and marshmallows drizzled with sorghum molasses.
Flavor: Sweet dark chocolate, tobacco and leather spices mingle with toasted and caramelized oak and nut character.
Finish: Long and warming

The suggested retail price for King Ranch is $99.99, and will only be available in Texas.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

About King Ranch, Inc.

King Ranch, Inc., is a privately held agribusiness, real estate and natural resource management company established in 1853 and owner of the historic 825,000-acre King Ranch. The Company has various farming and ranching activities across Texas, Florida and California and also operates the famous King Ranch Saddle Shop. To learn more about King Ranch, Inc., visit https://king-ranch.com/

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2023 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Bear Fight Whiskey Announces Partnership with "Suits" Star, Gabriel Macht

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Award-Winning Whiskey Brand Joins Forces with Actor, Director and Producer for Creative Partnership

RALEIGH, N.C., Oct. 10, 2024 Bear Fight Whiskey, an award-winning Next Century Spirits brand, has officially partnered with actor, director and producer, Gabriel Macht. Known and beloved as Harvey Specter on the record-breaking, acclaimed show "Suits," Macht joins Bear Fight as a creative partner and equity stakeholder.

As a prolific creative, Macht will take center stage in the brand's inaugural commercial campaign debuting in early 2025. Macht's partnership will bring his signature charisma and sharp presence to the equally bold whiskey brand. Through this collaboration, Macht and team Bear Fight aim to unify established whiskey lovers and the whiskey curious alike, all revolving around the thought-provoking question: "What's your Bear Fight?"

"I've been a long-time whiskey fan, so linking arms with Bear Fight and Next Century Spirits was a compelling opportunity I was eager to jump on. I've always been drawn to projects that are bold and unique, and Bear Fight is no exception. The brand challenges tradition, bringing new-world methods and attributes to the spirits realm," said Macht, Bear Fight creative partner. "As a proud whiskey enthusiast, I'm excited to tap into my creativity and help define the Bear Fight brand while building a sense of connection and enjoying a few 'new' fashioneds along the way."

Bear Fight is a highly awarded whiskey brand renowned for its bold, yet approachable flavors, innovative whiskey making and biting sense of humor. Its portfolio includes two expressions: American Single Malt Whiskey, which uses three types of oak barrels to develop a distinct depth of flavor, and Kentucky Reserve Bourbon, which is finished in reposado tequila barrels.

"Partnering with Gabriel felt like a natural next step for Bear Fight. Ultimately, he is the Bear Fight brand personified: confident, sophisticated, elegant all while remaining approachable," said Anthony Moniello, Next Century Spirits Co-CEO. "Welcoming him to the team will help bolster this top-performing brand within the Next Century Spirits portfolio, helping deepen our trust as a multinational spirits company and exemplifying our ability to create best-in-class, award-winning spirits."

Macht is among exceptional company on the Bear Fight team, as Seth MacFarlane will continue as a founding investor along with entrepreneur and investor Matthew Bronfman, Valedor Partners and Next Century Spirits.

For more information, visit www.bearfightwhiskey.com and follow on Instagram: @BearFightWhiskey.

About Bear Fight Whiskey 
Every triumph deserves a toast, and there's only one drink that truly embodies the spirit of victory: Bear Fight Whiskey. Bear Fight Whiskey is meticulously crafted to bring seasoned whiskey aficionados and newcomers alike together around a whiskey that's just damn good! Bear Fight is more than just a whiskey—it's a celebration in every sip.

About Next Century Spirits
Next Century Spirits (NCS), headquartered in Zebulon, North Carolina, is a full-service distilled spirits and marketing company. NCS specializes in the creation and processing of distilled spirits for private label, bulk and NCS-owned brands. Next Century Spirits owned brands have won numerous industry awards and the company was recognized as the 2021 North Carolina Distillery of the Year. Bear Fight American Single Malt Whiskey, an NCS-owned brand, is considered one of the top American Whiskies in the world according to New York International Spirits Competition (NYISC) and won a Double Gold & Best in Category Award which was cited in Forbes magazine. The expression also won Best in Category for a single malt under 12 years old at the World Whiskies Awards. NCS products are available to ship to customers across the globe.

NCS Brand Group focuses on the marketing and distribution of its owned brands which include Numbskull, a cool mint and chocolate flavored whiskey, Bear Fight Whiskey, Creek Water American Whiskey, and Caddy Clubhouse Cocktails. The company recently acquired brands from Southwest Spirits & Wine (SSW) which added Nue Vodka, The Other 49 Bourbon, Sixty Men Bourbon, Calamity Gin, Henderson Whiskey and George Ocean Rum to the portfolio.

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Moët Hennessy Unveils Largest Sir Davis Whiskey Activation at Clark Atlanta University Panhell Alumni 25th Anniversary Celebration

Moët Hennessy to Feature Sir Davis Whiskey and Veuve Clicquot at Exclusive Divine 9
Alumni Event

ATLANTA, Oct. 10, 2024 Moët Hennessy USA proudly announces its sponsorship of the Clark Atlanta University Panhellenic Council '99 Alumni 25th Year Anniversary Tailgate Experience, taking place on October 19, 2024, during the university's Homecoming Football Game. This groundbreaking partnership marks the largest Sir Davis Whiskey activation in Georgia, as the brand becomes the Official Whiskey of this highly anticipated anniversary event. Culinary creations will be brought to life by Celebrity Chef Dephon Robinson, further elevating the experience.

Adding to the luxury, Veuve Clicquot has been named the Official Champagne of the event. Together, Sir Davis and Veuve Clicquot will cater to an exclusive group of Divine 9 alumni in the Homecoming Legacy Lounge, Powered by Bevel and hosted by the Men of Kappa Alpha Psi Fraternity, Incorporated, celebrating 25 years of scholarship, service, and achievement.

Moët Hennessy Unveils Largest Sir Davis Whiskey Activation at Clark Atlanta Panhell Alumni 25th Anniversary Celebration

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Participating organizations include:

• Alpha Phi Alpha Fraternity Incorporated, Alpha Phi Chapter
• Kappa Alpha Psi Fraternity Incorporated, Gamma Kappa Chapter
• Delta Sigma Theta Sorority Incorporated, Sigma Chapter
• Zeta Phi Beta Sorority Incorporated, Psi Chapter
• Sigma Gamma Rho Sorority Incorporated, Phi Chapter

"This prestigious event is a historic milestone for both the Clark Atlanta University Panhellenic Council '99 Alumni and Clark Atlanta University," said Nasceas Timms, CEO of Panhell Alumni Milestone Events Company, the event's planning firm. "Partnering with iconic brands like Moët Hennessy, Sir Davis, and Veuve Clicquot brings a level of prestige and class reminiscent of their renowned Polo Classic. This collaboration underscores their commitment to supporting HBCUs and ensures that our anniversary celebration will be a legacy-defining experience, honoring our rich history while building for the future."

Kicking off the weekend on Thursday, October 17, the group will host an Opening Night Gala at Modex Studios, featuring a live auction and Impact Awards ceremony, where each Divine 9 organization will present an Impact Service Award to distinguished members making significant contributions to society. Attendees will also receive premium gift bags sponsored by high-end brands, adding to the exclusivity of the weekend. The entire celebration will honor scholarship, service, and achievement, while raising funds for student scholarships. For tickets and more information you can visit their event website at http://www.cauphca25.com

About Moët Hennessy
Moët Hennessy is the global leader in luxury wines and spirits, with a portfolio of over 25 iconic brands, including Moët & Chandon, Veuve Clicquot, Hennessy, and Dom Pérignon. Renowned for their commitment to quality, craftsmanship, and sustainability, Moët Hennessy continues to deliver premium experiences around the world.

For more information, visit: www.moet-hennessy.com

About Panhell Alumni Milestone Events Company 
Panhell Alumni Milestone Events Company specializes in planning premium events for Historically Black Colleges and Universities (HBCUs) and Black Greek letter organizations. With over 15 years of experience in film, television, and live event production, the company is dedicated to delivering top-quality events that celebrate the culture and contributions of African American organizations, businesses, and educational institutions.

About Clark Atlanta University Panhellenic Council '99 Alumni
The Clark Atlanta University Pan-Hellenic Council '99 Alumni is a proud representative of the Divine Nine, a historically significant collective of African American Greek-lettered fraternities and sororities. The council plays a pivotal role in fostering a spirit of unity and collaboration among its member organizations. It is committed to upholding the values of scholarship, service, leadership, and brotherhood/sisterhood, which are the cornerstones of each affiliated group.

For more information, visit: www.cauphca25.com

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Crown Royal Reaches New Pinnacle of Luxury Canadian Whisky, with Introduction of Crown Royal Aged 31 Years

The award-winning whisky brand is taking its Higher Marques portfolio to new heights with its oldest and finest whisky to-date

NEW YORK, Oct. 9, 2024- Crown Royal is thrilled to announce the release of its latest premium offering, Crown Royal Aged 31 Years, a remarkable addition to the Crown Royal Higher Marques lineup. This exquisite, rare blended Canadian whisky marks a continuation of the brand's commitment to crafting exceptional spirits, taking the art of whisky-making yet another step further.

The third installment in the Extra Rare Series follows the celebrated Crown Royal Aged 30 Years, born of the same patient heart and soul that defines the brand's renowned Higher Marques. Each drop of the rare liquid was developed with the intention of driving innovation and representing decades of passion and expertise. Crafted for those who understand that life's exquisite moments are best shared, Crown Royal Aged 31 Years is the perfect choice for creating treasured memories during the most meaningful times with family and friends.

This extraordinary whisky offers the brand's signature smooth mouth-feel, with barrels hand selected by Mark Balkenende, Crown Royal Master Blender, to showcase our Canadian rye whisky's spice, vanilla and smoothness. This exceptional blend presents unique spiced notes at the forefront, complemented by hints of red apple, toasted oak, and a subtle touch of vanilla. The tasting experience culminates in a long, full finish enriched with warm fruity spice.

"Crown Royal Aged 31 Years is our rarest variant to date and serves as the perfect addition to any luxury spirits collection," said Hadley Schafer, VP of Crown Royal. "This whisky has been patiently aging for over three decades, and it's a true representation of the journey we have taken to create something extraordinary. We are excited to share this unique expression with our loyal brand adorers."

With an ABV of 46%, Crown Royal Aged 31 Years is an exceptional expression for those seeking a truly luxurious experience.

Crown Royal Aged 31 Years is currently available for a limited time in select regions, including Arizona, California, Delaware, Florida, Georgia, Illinois, Louisiana, Michigan, Ohio, Pennsylvania, and Texas. The suggested retail price is $599 for a 750ml bottle.

For more information about Crown Royal Aged 31 Years and to explore the full Crown Royal Higher Marques portfolio, please visit crownroyal.com.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Elijah Craig Old Fashioned Week Returns for Fifth Annual Celebration of The Original Whiskey Cocktail

The award-winning brand will once again raise funds for the hospitality community through donations for every Old Fashioned sold at participating bars and restaurants

BARDSTOWN, Ky., Oct. 9, 2024  Elijah Craig Bourbon is proud to announce the launch of its fifth-annual Old Fashioned Week, running from October 11 through October 20, 2024. This 10-day celebration invites bourbon enthusiasts to enjoy the iconic Old Fashioned cocktail at participating bars and restaurants across the country, all while supporting a great cause. Elijah Craig's mashbill and aging regimen lends itself to making the perfect spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail's key ingredients. For every Old Fashioned sold, Elijah Craig will donate $1 per drink (up to $100,000) to the Southern Smoke Foundation, an organization providing critical support to food and beverage workers through emergency relief and mental health services.

"Elijah Craig is proud to give back to the hospitality community by supporting our friends at the Southern Smoke Foundation through our fifth annual Old Fashioned Week," said Max Stefka, Group Product Director of Elijah Craig. "Visiting a participating bar for a balanced Old Fashioned helps put dollars directly into the pockets of food and beverage workers when they need it most."

Since its inception in 2020, Elijah Craig's Old Fashioned Week has raised over $400,000 for organizations dedicated to supporting the hospitality industry, including the Southern Smoke Foundation. With Elijah Craig's help, Southern Smoke has provided nearly 1,000 no-cost mental health counseling sessions and $150,000 in emergency relief grants to industry workers across the U.S.

Internationally, Elijah Craig Old Fashioned Week will take place once again in Canada with proceeds benefiting the Bartenders Benevolent Fund, and for the first time in the UK, with efforts benefiting the hospitality industry via The Drinks Trust. The 2024 Old Fashioned Week will continue this impactful legacy, with every cocktail enjoyed helping to make a difference.

Elijah Craig is encouraging consumers to join the festivities by using the "Find a Bar" tool on oldfashionedweek.com to discover participating venues nearby. Many of these locations will feature creative riffs on the classic Elijah Craig Old Fashioned, giving guests unique ways to raise a glass in celebration. With 7000 venues participating in 2023, and estimations for equal sign ups this year, consumers will have no shortage of options when it comes to choosing where to cheers. This week is a celebration of bartenders, barbacks, chefs, runners, dishwashers, waitstaff, and many more service workers who are the backbone of the industry.

Bartenders interested in showing off their creativity can submit their own Old Fashioned recipes to the annual "New Era of the Old Fashioned Cocktail Contest" hosted by Elijah Craig and VinePair. Entrants get a chance to win a $15,000 cash prize and will be featured in Elijah Craig's "Old Fashioned Week Cocktail Companion: Volume 2" cocktail book. The drinks will be judged based on balance, flavor, aroma, and character, along with other factors, like innovation, inspiration, and presentation. Bartenders can enter now through November 1st.

To amplify the reach of Old Fashioned Week, Elijah Craig will launch a national media campaign featuring a brand ad running on connected TV and digital video networks like Hulu, Roku, ESPN, and Peacock. For those looking to enjoy Old Fashioned Week from home, consumers can find Elijah Craig Old Fashioned displays paired with all the ingredients necessary to craft the perfect Old Fashioned at retailers across the U.S.

The Signature Elijah Craig Old Fashioned Recipe
INGREDIENTS
2 oz. Elijah Craig Small Batch Bourbon
25 oz. Simple Syrup
3 Dashes of Bitters
Orange Swath
1 Brandied Cherry (optional)
INSTRUCTIONS
In a mixing glass add bitters, simple syrup, Elijah Craig Small Batch, and ice. Stir until well chilled. Strain cocktail over a large ice cube in a double old-Fashioned glass. Garnish with a swath of orange and a brandied cherry.

Elijah Craig invites Bourbon fans everywhere to join us in raising a glass to the Old Fashioned cocktail and the dedicated workers who make our hospitality experiences unforgettable. Share your favorite recipes, build your own Old Fashioned riffs, and gather friends and family to hit the town (or stay in to make your own, of course). Be sure to tag @ElijahCraig and #OldFashionedWeek on your photos or videos for a chance to be featured on the brand's social channels. Let's toast to another successful Elijah Craig Old Fashioned Week and continue to support the Southern Smoke Foundation in their vital work for the bar and restaurant community.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as "The Father of Bourbon," who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery's Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term "small batch" even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

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Introducing Woven Honor, The Latest Single Malt Scotch Whisky Aged 18 Years From The Orphan Barrel Collection

The newest Single Malt from Linkwood Distillery pays homage in liquid form to the intricate weaving of history and craftsmanship over time

NEW YORK, Oct. 9, 2024 LINKWOOD DISTILLERY -- The Orphan Barrel Whiskey Co. is proud to release a new liquid from its coveted collection: Woven Honor Single Malt Scotch Whisky Aged 18 Years. Hailing from the mountainous, green landscape of the Scottish Highlands, Woven Honor celebrates the storied history of the Linkwood Distillery, where this liquid was meticulously crafted. In true Orphan Barrel fashion, the bottle label is representative of the liquid within. In the case of Woven Honor, the artwork features a spider scrupulously constructing its web in undisturbed artistry, representing how this whisky was crafted with the same precision, harmoniously blending nature's finest elements with traditional techniques.

Woven from the finest ingredients and years of expertise, this liquid aged gracefully over 18 years in American Oak barrels, resulting in an exquisite Single Malt Scotch Whisky. This smooth, medium-bodied Single Malt Scotch Whisky greets us with grassy and floral notes, a fruit medley of green apple and lemon zest alongside vanilla and honeycomb. With a flavor and aroma light as silk, Woven Honor invokes the freshness of spring.

"Woven Honor is an exceptional Single Malt for those who treasure rare spirits and seek to capture a piece of whisky history," said DIAGEO Whisky Specialist Peter Milne. "The liquid is a testament that true craftsmanship and quality are achieved through patience and the natural course of creation, just as the bottle's label design symbolizes."

Founded in 1821, the Linkwood Distillery sits on the outskirts of Elgin. At Linkwood, the distillery values its rich history and time-honored processes as a whisky patiently ages in oak barrels. To pay homage to this liquid's heritage, the label depicts the careful production process behind Woven Honor, where each step evolves naturally, ensuring a singular and authentic outcome. Just as the spider on our label symbolizes patience and the artistry of creation, this liquid reflects our commitment to quality and the tradition of leaving the natural process untouched.

Woven Honor, like other Orphan Barrel Whiskeys, offers a fleeting moment of indulgence, a chance to savor the intricate flavors and aromas crafted over nearly two centuries of tradition. The spirit is a work of art - admired and enjoyed for its singular perfection, and cherished in its natural state, only to be made once and never recreated again.

If you're 21+, please drink Woven Honor Aged 18 Years responsibly. This special edition bottle is available at select spirits retailers nationwide with a suggested retail price of $185 for 750mL, and became available for purchase exclusively in the U.S. on October 1, 2024. Woven Honor can also be purchased on ReserveBar and TheBar.com, where shipping and delivery options are available. For more information about Orphan Barrel click here and follow @orphanbarrel on Instagram.

ABOUT ORPHAN BARREL WHISKEY CO.
The Orphan Barrel Whiskey Co. is an endeavor to time-honor and capture high-quality liquid from barrels that have been aging independently to share them with whiskey connoisseurs. We are inspired by creativity, quality liquid, good times and great stories. The project is owned and run by DIAGEO and headquartered in Tullahoma, Tenn. These are limited edition whiskies released in one exclusive batch, so once they are gone they are gone forever.

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.

WOVEN HONOR Single Malt Scotch Whisky. 46.3% Alc/Vol. Imported by Diageo, New York, NY.

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Outsiders Spirits Releases Limited Gift Edition Of Whiskey JYPSI Legacy Batch 002: “The Alchemist”

39 years of whiskey, 3 countries, 1 bottle.

“Of the defining contemporary whiskey explorers, the intrepid wizards at Whiskey JYPSI stand out as unabashed leaders. Their flagship brand, Whiskey JYPSI Legacy, continues to push the boundaries and accepted conceptions of what American whiskey and, indeed, world whiskey can be.”

F. PAUL PACULT, AUTHOR, THE NEW KINDRED SPIRITS

NASHVILLE, Tenn. –– Outsiders Spirits announced the wider release of its third whiskey today - Whiskey JYPSI Legacy Batch 002: “The Alchemist.” This follows a successful limited, early release this spring which was lauded by critics and fans alike. In addition to being a wider release, the bottle will also come in a special gift tube perfect for the holiday season.

The whiskey is the company’s second release in their acclaimed Legacy Series, which blends rare whiskeys in limited, one-of-a-kind batches that cannot be replicated. Outsiders’ first release, Whiskey JYPSI Legacy Batch 001: “The Journey,” garnered Double Gold honors in the San Francisco World Spirits Competition.

“While our Legacy releases are limited, anyone can get a bottle as long as they last,” said Outsiders co-founder and owner Raj Alva. “And every release is different from the one before it, so each batch is unique in flavor profile, complexity, proof and blend.”

“The Alchemist” builds on Batch 001’s award-winning approach of cross-category blending to create reconstructed mash bills, with 3 mature whiskeys - each over 10 years old – sourced from 3 different countries, and the added element of an inspired triple-barrel finish for the rye. All reconstructed into a 114.3 proof high-rye mash bill. The result is pure alchemy indeed.

“This batch is pretty special. I’ve never tasted anything like it” co-founder and country music star Eric Church said. “Let’s just say I won’t be mixing this one with Diet Coke.”

Whiskey JYPSI’s Legacy Batch 002: “The Alchemist” is priced at $199.99 and will be available online at www.whiskeyjypsi.com and in select liquor stores across Tennessee, Georgia, Florida, North Carolina, Colorado, Virginia and Ohio, with more markets to follow (while supplies last).

“We called Whiskey JYPSI’s Legacy 002 ‘The Alchemist,’ because Alchemists took unexpected elements and tried to change them into gold – turn them into something greater,” says Outsiders Spirits whiskey maker Ari Sussman. “That’s the job of a good whiskey blender. You start with high-quality ingredients and hopefully create something that’s even greater - more than just the components.”

60% of the blend is an 11-year-old corn whiskey from Tennessee aged in re-charred American oak barrels for sweetness. With fewer tannins thanks to the re-charring, this whiskey is smoother and rounder than most from Tennessee.

36% of the blend is a Canadian rye aged in ex-bourbon casks for 18 years. The liquid is then segmented into thirds and finished for 6 months in port, Spanish vermouth, and sherry barrels for added layers of dark red fruit, raisins, and oxidized wine. The final product is a rye whose spice is brilliantly countered by deep cherry, prune and fig notes. 

The last 4% of the blend is a rare, 10-year-old 100% Indian single malt matured in India’s high temperatures and humidity. This is some of the finest Indian single malt available, with a Double Gold award at the San Francisco International Spirits Competition of its own to prove it.

The combination of these rare spirits lives up to its name, for a blend that is truly greater than the sum of its components. An aroma of fruits, caramel, butterscotch and macadamia nuts. Medium-plus viscosity. A balanced flavor of fruit and nuts with layers of cocoa, dried cherries, cinnamon and clove, and light hints of oak. All ending in a rye-forward finish that lingers with notes of chocolate, dates, and roasted almonds. For a final blend this is pure gold.

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