Stranahan’s Founders Release 12-Year American Single Malt Whiskey

Stranahan’s Founders Release 12-Year American Single Malt Whiskey 60%-ABV 750ml.

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Welsh Whisky Scores Big with Rugby Fans in Japan and France

Penderyn Distillery, Wales' premiere whisky producer, is experiencing a surge in popularity in Japan and France, thanks to an unexpected alliance between Welsh whisky and rugby enthusiasm.

As the Six Nations Championship unfolds across the UK and France, Penderyn's single malt whisky has become the toast of rugby fans, particularly in Japan, where it has outpaced all other Welsh food and beverage exports in consumer awareness and popularity.

Stephen Davies, CEO of Penderyn Distillery, comments on this phenomenon: "We're thrilled to see Penderyn Single Malt Welsh Whisky becoming synonymous with Welsh rugby in the minds of Japanese and French consumers. It's a testament to the universal language of sport and the quality of our product that we've managed to capture the hearts of rugby enthusiasts across the globe".

Rugby Fever Fuels Whisky Sales

The connection between Penderyn whisky and Welsh rugby has proven to be a winning combination in Japan. Recent research by Food & Drink Wales revealed that Welsh whisky enjoys a remarkable 39% consumer awareness in Japan, surpassing all other Welsh produce categories. This heightened awareness coincides with Japan's growing passion for rugby, particularly following their impressive performance in recent international tournaments.

Davies elaborates, "The Welsh dragon, which adorns our bottles, has become a powerful brand asset in Japan. It's comparable to the Union Jack in Japanese consumers' minds, representing not just our whisky, but the spirit of Welsh rugby".

Six Nations Championship Boosts European Sales

As the Six Nations Championship progresses, Penderyn is seeing a parallel increase in sales across European markets, particularly in France. The tournament, which showcases the best of Northern Hemisphere rugby, has become an ideal platform for Penderyn to showcase its world-class whisky.

"France has quickly become one of our fastest-growing markets," Davies notes. "The French appreciation for both fine spirits and rugby has created a perfect storm for Penderyn. Our presence at match venues and partnership with Welsh rugby events have significantly boosted our visibility and sales".

A Dram for Every Try

Penderyn's marketing strategy has cleverly capitalized on the rugby connection, introducing special edition bottles commemorating significant Welsh rugby victories and partnering with rugby clubs for exclusive tastings. This approach has resonated strongly with fans, who now see Penderyn as an integral part of the match-day experience, whether at the stadium or watching from home.

Davies shares an anecdote: "We've heard stories of Japanese and French fans toasting every Welsh try with a dram of Penderyn. It's become a ritual that bridges cultures and celebrates the spirit of the game".

Quality Meets Tradition

While the rugby connection has opened doors, it's the quality of Penderyn's whisky that keeps consumers coming back. The distillery's unique Faraday stills, a legacy of the late Dr. Jim Swan, produce a light, fruity spirit that appeals to the discerning palates of Japanese and French whisky enthusiasts.

"Our whisky stands on its own merits," Davies says. "The rugby association may introduce new consumers to Penderyn, but it's the exceptional quality that turns them into loyal fans".

Looking Ahead

As Penderyn continues to expand its presence in Asia and Europe, the distillery is exploring ways to further strengthen its ties with rugby. Plans are underway for limited-edition releases tied to major tournaments and collaborations with rugby legends.

"We're not just selling a drink; we're offering a taste of Welsh culture and sportsmanship," Davies explains. "Every bottle of Penderyn carries with it the passion of Welsh rugby and the craftsmanship of Welsh distilling".

The success of Penderyn in Japan and France demonstrates the power of cultural connections in international markets. As the Six Nations Championship continues to captivate audiences, Penderyn is poised to score even more fans, one dram at a time.

With three distilleries now operational in Wales, including the newest addition in Swansea, Penderyn is well-positioned to meet the growing international demand fueled by rugby enthusiasm. The distillery's expansion aligns perfectly with the increasing global interest in both Welsh whisky and rugby.

As the final whistle blows on this year's Six Nations Championship, it's clear that Penderyn has secured a victory beyond the rugby pitch, cementing its place as a beloved Welsh export and a cherished part of rugby culture in Japan, France, and beyond.

About Penderyn Distillery:

www.penderyn.wales
Penderyn Distillery is a pioneering Welsh whisky producer located in the Brecon Beacons National Park, the Copperworks in Swansea and Llandudno, North Wales, reviving Wales' long-dormant whisky-making tradition. Founded in 2000 as the Welsh Whisky Company, Penderyn became the first commercially available Welsh whisky producer since 1894, launching its first single malt in 2004.
The distillery is renowned for its innovative Faraday Still distillation process, which produces a remarkably pure spirit with 92% alcohol in a single distillation run.
Penderyn crafts its distinctive single malts using a unique combination of ex-bourbon and Madeira casks, creating complex and fruity flavour profiles.

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Still Austin Distillery Reserve Series 4-Year Straight Rye Whiskey

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JOHNNIE WALKER BLENDED SCOTCH WHISKY AND RONNY CHIENG CELEBRATE LUNAR NEW YEAR, HONORING TRADITIONS WHILE MAKING THEM YOUR OWN FOR A MEMORABLE CELEBRATION

Johnnie Walker continues its tradition with a limited edition Blue Label Lunar New Year bottle designed by James Jean, inviting whisky lovers to gift, savor and celebrate the Year of the Snake

NEW YORK, Jan. 30, 2025 - Johnnie Walker, the world's number one blended Scotch whisky, is celebrating the occasion by bringing a touch of humor and heart to the holiday in partnership with Emmy-winning correspondent from The Daily Show and actor/comedian from Interior Chinatown Ronny Chieng. With the arrival of the Year of the Snake – symbolizing wisdom and transformation – Johnnie Walker and Ronny are embracing the evolving customs that reflect the dynamic spirit of the season, honoring both tradition and progress.

This year marks the 12th anniversary of Johnnie Walker's celebration of Lunar New Year with a limited edition bottle release: Johnnie Walker Blue Label Year of the Snake. Designed in collaboration with visionary artist James Jean, the bottle completes the entire Lunar New Year Zodiac cycle, further cementing Johnnie Walker's roots in community celebration and collaboration with progressive partners in traditional spaces to help shape the future.

"I'm proud to contribute to such an iconic tradition of the brand again this year, reflecting the spirit of progress that is at the heart of Johnnie Walker Blue Label," says James Jean. "For this year's design, I wanted to capture the energy and idea of renewal associated with the Year of the Snake by bringing a fresh perspective that still honored the deep cultural significance of the holiday."

Alongside this year's release, Ronny brings his signature sharp wit and fresh perspective to the season's celebrations while reflecting on a deeper meaning of the holiday. Sharing personal traditions with his wife Hannah Pham, they celebrate with family, food and Johnnie Walker Blue Label which they savor in a Golden Orange Old Fashioned, a twist on their favorite cocktail. Their continued customs include exchanging gifts and preparing 'Yu Sheng', a vibrant dish incorporating ingredients symbolizing prosperity, longevity and abundance.

"Lunar New Year is all about coming together to celebrate and honor family traditions, but it also offers an opportunity to evolve those customs," says Ronny Chieng. " Hannah and I are very happy to welcome Johnnie Walker into our Lunar New Year celebrations, making new traditions uniquely our own."

In the spirit of coming together, Johnnie Walker is also launching the next iteration of 'The Johnnie Walker Blue List', a digital guide that showcases the best bars and restaurants to enjoy Blue Label cocktails and food pairings in cities across the U.S. This year, the 'Blue List' will spotlight establishments to help fans celebrate and savor the new year as well as where to find this year's limited edition Year of the Snake Blue Label bottle to elevate gift giving with loved ones 21+.

"Created in collaboration with progressive partners in traditional spaces, The 'Blue List' invites fans to actively participate in the future of the celebration, offering a fresh way to honor Lunar New Year traditions while supporting the communities that celebrate it - embodying Johnnie Walker's iconic 'Keep Walking' message of embracing progress and moving culture forward," says Josh Dean, Vice President of Johnnie Walker at Diageo North America. "By spotlighting these restaurants and bars and tapping into their culinary and local trend expertise, we're able to recognize their impact on the culinary scene and push the boundaries of how Scotch whisky can be enjoyed, inspiring new ways to celebrate and connect."

Bars and restaurants in California, Texas, New York, Florida and Chicago will offer these dynamic pairings, providing fans 21+ with a flavorful way to celebrate the holiday while supporting the community's local businesses.

For more information about Johnnie Walker's Lunar New Year celebrations and the 'Blue List', visit johnniewalker.com/en-us/keep-walking/the-blue-list and follow @JohnnieWalkerUS.

ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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CROWN ROYAL HONORS NEW ORLEANS WITH LIMITED-EDITION STARTER SUPER BOWL LIX SATIN JACKET INSPIRED BY THE HISTORIC CITY

The Official Whisky Sponsor of the NFL taps New Orleans Legends Juvenile and Mannie Fresh and more to drive generosity and pay homage to the city ahead of the Big Game

NEW ORLEANS, Jan. 29, 2025 -- All NFL season long, Crown Royal has brought its spirit of generosity to NFL stadiums and cities nationwide with the first ever Crown Royal Rig Tour. Now, the Official Whisky Sponsor of the NFL is headed to New Orleans for Super Bowl LIX, where Crown Royal will debut its partnership with one of the most iconic sports apparel companies in the world, Starter. The collaboration will showcase the shared legacy of the two brands, commemorating Super Bowl LIX in the vibrant city of New Orleans.

Two heritage brands, Crown Royal and Starter have seamlessly merged to celebrate the unique spirit of New Orleans through the limited-edition Crown Royal x Starter NFL Super Bowl LIX Satin Jacket - exclusively available in New Orleans over Super Bowl LIX weekend. The jacket features key details that mark this moment in time:

• The collectible piece boasts a satin black body, adorned with the iconic Crown Royal logo and NFL shield on the front chest.
• In classic Starter fashion the jacket features two unique patches on the left upper sleeve both dedicated to memorialize the 2024 Crown Royal Rig Tour. 
• The back showcases the Official Super Bowl LIX logo, featuring Mardi Gras-inspired red, green and gold colored patterns that evoke the designs of the French Quarter's balcony ironworks.
• Complete with a special design that champions the host city, New Orleans, written in elegant script and a gold embroidered outline of Louisiana.
• Finished with a subtle nod to the Award-Winning Whisky's legendary iconography, the Crown Royal crown.

More than just a game-day style statement, the jacket symbolizes a commitment to giving back, with net proceeds* benefiting the Foundation for Louisiana†. The nonprofit invests in communities and ideas, builds partnerships, and transforms policies and systems for an equitable, stronger Louisiana, emphasizing Crown Royal's deep-rooted commitment to generosity within the community.

To debut the collaboration, Crown Royal has enlisted legendary icons that embody the spirit of New Orleans. The brand tapped New Orleans Legend and Rapper Juvenile to unveil this iconic piece in a stunning setting reflective of the city. Ahead of the Big Game, Hip Hop luminary Mannie Fresh will join in on the celebration at the Starter House. For one night only, the Starter House will showcase this one of a kind piece alongside the city's rich musical heritage featuring a private performance from Mannie Fresh and Juvenile in the heart of the French Quarter.

"New Orleans is a part of my identity. Partnering with Crown Royal to drop these jackets is all about celebrating what makes this city so special," said Juvenile. "These jackets are only available in New Orleans, so make sure you get one while you can and rep New Orleans."

The Limited-Edition Crown Royal x Starter NFL Super Bowl LIX Satin Jacket will be available to purchase only at the Starter x NFL Shop Presented by Visa at 333 Canal Street in New Orleans, 2/5 – 8/2025, for an SRP of $250 plus tax, while supplies last.

"For the past four years, our 'Kick Off with Crown' program has continued to build and support local communities, and this Super Bowl is no different," said Jesse Damashek, Sr. Vice President North American Whiskeys at Diageo. "We're thrilled to collaborate with an iconic brand like Starter to create a one-of-a-kind piece of Super Bowl memorabilia that pays tribute to the city of New Orleans and make a lasting impact through our support of the Foundation for Louisiana."

Join the Celebration in New Orleans
The celebration of New Orleans will continue right up to the Big Game when the Crown Royal Rig sets up shop for the ultimate Super Bowl LIX experience – the Crown Royal Station. The high-energy tailgate is designed to immerse fans 21+ in a curated experience filled with local flavors, and legendary talent, including surprise appearances from NFL Legends and performances from Tank & The Bangas, Big Sam's Funky Nation and more local artists, that will showcase and celebrate the unmistakable spirit of New Orleans.

At the heart of the Crown Royal Station is generosity; guests will have the opportunity to participate in the Purple Bag Project, where every bag packed with wellness essentials will trigger a $1 donation† to the Foundation for Louisiana. Those who can't visit the Crown Royal Station in-person will have a chance to join in on the generosity by commenting a crystal ball emoji on a special Crown Royal Instagram story, where every qualifying comment‡ 2/8 - 2/9 11:59PM CT will trigger a $1 donation to the Foundation for Louisiana†. Follow @crownroyal on Instagram for more details!

Fans 21+ can sign up for the Crown Royal Newsletter HERE to learn more about the Crown Royal Station.

On Super Bowl Sunday, Crown Royal will head down to Caesars Superdome and drum up excitement ahead of the Big Game at NFL Gameday Experience with the Crown Royal Locker Room. Combining the thrill of game day with the signature taste of Crown Royal, guests 21+ can enjoy delicious Crown Royal Blackberry and Deluxe cocktails and partake in photo moments with co-branded gear, jerseys, helmets, and the brand's iconic purple bags.

Crown Royal invites fans 21+ to raise a glass to all those who help make your game day great. No matter how you celebrate the Super Bowl, please drink responsibly.

*"Net Proceeds (I.e., sales – expenses) of  purchases of the Crown Royal x Starter NFL Super Bowl LIX Satin Jacket at Starter x NFL Shop Presented by Visa. Purchase not tax deductible.

†Donation made by Diageo Americas, Inc. Amount of Donation calculated based on combination of Crown Royal x Starter Jacket sales, consumer participation in Purple Bag Project at Crown Royal Station and qualifying comments made on Crown Royal Instagram story. Maximum Donation: $50,000. the Foundation for Louisiana, 2022 St. Bernard Avenue, Suite 122B New Orleans, LA 70116; https://www.foundationforlouisiana.org.

‡Only persons 21 years or older may post a comment. To result in donation of $1, comment must not violate 3rd party rights; advocate irresponsible or underage drinking or other inappropriate conduct; state or imply that alcohol beverage consumption is acceptable before or while engaging in any activity requiring a high degree of alertness or concentration (for example, driving a vehicle); refer/depict any person who is under 21; include hate speech of any kind; or otherwise reflect adversely on the CROWN ROYAL brand. Such determinations will be made by Diageo Americas, Inc. in its sole discretion.  

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Starter
Launched in 1971, Starter, one the most iconic, innovative and authentic licensed sports apparel companies in the world, has changed the face of the sports apparel industry forever. Through licensing deals with every major American sports league, the Starter S and Star completely connect the fan, the team and the player and allow the fan to "wear what the pros wear."

About Foundation For Louisiana:
Foundation for Louisiana (FFL) is a social justice philanthropic intermediary founded in 2005 as the Louisiana Disaster Recovery Foundation to invest in the immediate recovery of Louisiana's communities after Hurricane Katrina. While FFL was founded in the wake of Hurricane Katrina, our founders recognized the need to address the longstanding inequities that have shaped life outcomes for the most marginalized of Louisianans. Our programs grew in response to these needs, and today FFL focuses on racial justice, climate justice, criminal justice reform, economic justice, gender justice, and support for Louisiana's vibrant arts and culture. Learn more at foundationforlouisiana.org

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Enter The MaltyVerse: Where Rare Whisky Meets Comic Adventure

The MaltyVerse combines rare, premium whiskies with immersive storytelling, inviting collectors to enjoy exclusive spirits and get lost in a thrilling comic universe

NEW YORK, Jan. 29, 2025  -- The MaltyVerse, from the team behind Barrel Global, invites whisky connoisseurs and storytelling enthusiasts to embark on an unparalleled journey where the worlds of premium spirits and immersive storytelling collide. At the heart of the MaltyVerse is a collection of limited-edition whiskies, each paired with a unique story and comic artwork from illustrator Carl Harrison that elevates the experience of every pour. From Scotland's storied distilleries to the heart of Kentucky's bourbon trail, these spirits are handpicked for their rarity, craftsmanship, and ability to transport the drinker into another world.

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The story of the MaltyVerse is based 100 years in the future where whisky has become a commodity as rare as diamonds and gold. The villains in the MaltyVerse called Droom's are headed by Mr. Neat who are constantly scheming to steal the rare bottles of whisky while the ABV (Agency of Barrel Vigilance) led by Agent W work tirelessly to protect the universe's most rare liquid. As time goes on, the universe will expand with more characters inspired by other spirits including tequila, mezcal, and rum.

 

"I've always loved creating stories and I'm incredibly proud to share the MaltyVerse with the world, the first original comic universe tied to whiskey," says founder George Koutsakis. "There are a lot of great great whiskeys out there, and many great independent bottlers. I wanted to bring a new layer of enjoyment to the whole experience."

With intricate designs and limited production runs of only a few hundred bottles, the MaltyVerse each release integrates flavor with fiction, offering a unique take on whisky collecting. The newest MaltyVerse releases called "MaltyVerse Scenes" features one comic scene per bottle and include:

• MaltyVerse x Green River Distillery (6-year-old) - The MaltyVerse brings Green River Distillery's "A Wreck in Kentucky," which offers a bold 6-Year-Old Bourbon that embodies the resilience of this historic distillery which was founded in 1885 and restored recently restored to its former glory. This release showcases a masterful balance of flavors, making it a standout among collectors. Scenes are available via QR code.
• MaltyVerse x MB Roland Distillery (5-year-old) - The MaltyVerse brings MB Roland Distillery's "No Pressure Whiskey," a 5-Year-Old Bourbon with a robust, locally inspired profile. Nestled in Pembroke, Kentucky, MB Roland is celebrated for its artisanal approach, using food-grade white corn and local ingredients to craft spirits with undeniable character. With this release, The MaltyVerse highlights the innovation and tradition that define Kentucky's craft distilling community. Scenes are available via QR code.

Additional offerings and accompanying stories from The MaltyVerse Agent W Series include:

• Cambus Distillery (30-year-old) - The coveted Cambus 30-Year-Old Single Cask Whisky takes center stage in a thrilling tale, Agent W and the Secret Auction, where a rare bottle is stolen during an elite event, setting off a high-stakes chase. This Scotch whisky, aged to perfection, boasts unparalleled depth and complexity, with notes that speak to its remarkable craftsmanship. This release comes with a printed comic book for collectors to enjoy and save.

As the universe expands, collectors gain opportunities to share stories and experiences while engaging with others who appreciate rare whiskies and creative storytelling.

Bottles can be purchased directly on the MaltyVerse E-Commerce website here: https://www.maltyverse.com/ & can be shipped to 42 states.

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Penelope Bourbon expands its award-winning portfolio with Wheated

New expression's proof and price points make it a quality everyday bourbon for all

ST. LOUIS, Jan. 29, 2025 -- Penelope Bourbon introduced a new addition to its Core Series of bourbons with Penelope Wheated Bourbon. The latest innovation expands the Penelope lineup with an approachable wheated bourbon that delivers on versatility due to its proof and price points. Penelope Wheated is bottled at 95 proof (47.5% ABV) and available nationwide in February at a suggested minimum retail price of $39.99.

As the fifth core expression in Penelope's Core Series, Wheated Bourbon diversifies the portfolio that includes award-winning Architect, Barrel Strength, Four Grain and Toasted. Wheated complements the existing expressions with a profile that strikes the balance between robust flavor and smooth drinkability.

"Wheated bourbons are more popular than ever, and we think we hit the mark with this one, from flavor to proof to price," said Michael Paladini, Penelope founder and vice president of strategy for MGP. "It'll be a welcomed addition to our core line up."

With a carefully balanced mash bill of 74% corn, 16% wheat, 7% rye and 3% malted barley, Wheated delivers a rich, sweet character with a smooth finish. The touch of rye adds just the right hint of spice, resulting in an inviting bourbon with depth and complexity. Wheated opens with aromas of light oak, sweet corn, apple and pear; and includes flavors of vanilla, honey, caramel apple and hints of orange zest. The finish features lingering brown sugar, toasted oak and a touch of cinnamon spice.

"Wheated is the perfect addition to the Core Series portfolio," said Danny Polise, Penelope founder and master blender. "With its 95 proof point, Wheated brings full-bodied depth and complexity. A balance in blending we've been looking forward to releasing."

A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope Bourbon offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions, known for their smoothness and rich flavor, perfect for sipping neat or mixing in cocktails.

Penelope's core expressions, including Four Grain, Barrel Strength, Architect, and Toasted Bourbon, have won more than 40 awards across the spirits industry. In 2024 alone, Penelope won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted Rye, alongside innovation awards for limited releases such as Rio.

Penelope Bourbon continues to innovate within its Cooper Series, Limited Releases, and Estate Collection, further establishing its place among the top premium whiskey brands. Today, Penelope is available in 49 states and seven countries, proving that with passion, dedication, and love, anything is possible.

For more information, visit penelopebourbon.com or follow us on social media @penelopebourbon (Instagram/Facebook).

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Michter's Adds to Its Legacy Series With First Release of Bomberger's PFG™: Kentucky Straight Bourbon Finished in Precision Fine Grain Oak Barrels

LOUISVILLE, Ky., Jan. 28, 2025- The year 2025 marks the first release of Bomberger's PFG^™ (Precision Fine Grain) Kentucky Straight Bourbon. "Over the years, our flagship Bomberger's Declaration Bourbon has always had a rich, bold nature that I love. This new Bomberger's PFG^™ release continues our efforts to further experiment with Bomberger's and push the boundaries of American whiskey. It's a wonderful expression with great texture and a remarkable spectrum of rich, full flavors resulting from our team's thoughtful exploration of wood science under very specific conditions," commented Michter's Master Distiller Dan McKee.

Bomberger's PFG^™ is made by first aging Kentucky Straight Bourbon in a new toasted and charred American oak barrel. After full maturation, the Kentucky Straight Bourbon is removed from the first barrel and placed in a second new, custom, proprietary toasted and charred French fine grain oak barrel of the most exacting specifications. These barrels are toasted at a tightly defined temperature range for a precise period of time before they receive a select charring. The whiskey is matured in these second barrels before being dumped into small batches that undergo our signature filtration prior to bottling at 100.2 proof (50.1% ABV).

The Bomberger's PFG^™ finishing barrel is a blend of wood from various origins, including the revered Tronçais, Allier, Nevers, and Vosges forests. It is constructed from wood that has been naturally air dried outdoors for a minimum of 40 months in France near the Charente River, which has a unique seasoning environment influenced by humidity, microflora creation, climate, wind direction, and elevation. After this seasoning, the staves are hand selected to construct the Bomberger's PFG^™ finishing barrels.

The focus is to be precise at every step of the Bomberger's PFG^™ production process. Michter's Master of Maturation Andrea Wilson remarked, "The result is a medley of engaging aromas from confectionary to floral, a palate of beautifully integrated fruits and herbaceous notes with a full body and a luxurious, creamy texture that lingers with soft spice and chocolate."

The suggested retail price in the U.S. for a 750ml bottle of Bomberger's PFG^™ is $140.

With its Shenk's and Bomberger's Legacy release whiskeys, Kentucky Michter's honors the heritage of the Pennsylvania distillery founded as Shenk's in 1753 and renamed Bomberger's in the 1800's before becoming known as Michter's in the 20th century.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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