JIM BEAM AND KEEGAN-MICHAEL KEY TEAM UP TO LAUNCH "7 STAGES OF DEFEAT," A COLLABORATION TO TURN FOOTBALL HEARTBREAK INTO A REASON TO CELEBRATE

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End

CLERMONT, Ky., Jan. 15, 2025-- This football season, Jim Beam – the world's number one bourbon – is reminding fans that no matter the fumble, the missed catch, or the questionable referee call, there's always a reason to gather, laugh, and toast to next year's season.

In partnership with acclaimed actor, writer, producer and football enthusiast Keegan-Michael Key, Jim Beam introduces the "7 Stages of Defeat" care package – a lighthearted guide for the 98% of football fans who won't get the winning season they dreamed of. Inspired by Jim Beam Black's unique seven-year aging process, the kit was designed to remind fans that great things can come from time and patience—even if this season doesn't go your way.

While this time of year often spotlights the victorious few, Jim Beam saw a chance to support the many fans facing disappointment. Whether you're processing a season-ending loss or rallying with friends after a last-minute upset, the care package helps turn tough moments into reasons to gather, share a laugh, and enjoy a Jim Beam Black cocktail together. Because sometimes, it's the people—and the moments you share—that matter most.

"As fans, we've all been there – the ups and downs, the yelling at the refs on TV who clearly can't hear you, and the utter disbelief when the "winning field goal" hits the goalpost and doinks the wrong way…" said Keegan-Michael Key. "That's why I teamed up with Jim Beam to help football fans laugh their way through all of the stages of defeat; from denial to acceptance – and maybe even a little hope for next season. We've got you covered."

To keep the spirit alive, Jim Beam will give consumers a chance to win a care package on a first-come, first-served basis post key playoff moments. A limited quantity of packages will be available through a sweepstakes on jimbeam.com/7stages to fans 21+ on the following dates at 12pm ET / 9 am PT:

• Monday, January 20
• Monday, January 27
• Monday, February 10

Jim Beam also teamed up with iconic cultural sportswear brand, Mitchell & Ness to create 100 custom limited-edition jerseys that will be gifted to talent, influencers, and media to further amplify the program.

"Football season is about bringing people together even when your team doesn't come out on top," said Regan E. Clarke, vice president, U.S. Brands - American Whiskey. "With a little bourbon, some good laughs, and great company, even the toughest losses become easier to handle. At Jim Beam, we believe people are good for you – no matter the score."

Fans can also follow @jimbeamofficial on Instagram as Keegan-Michael Key hilariously brings the 7 stages of defeat to life through comedic skits that capture relatable rants to bittersweet acceptance. Key reminds audiences that loving a team – win or lose – is always worth raising a glass to.

Jim Beam will roll out a comprehensive, integrated media campaign spanning TV, streaming, digital, social media and eCommerce to help reach and engage passionate fans nationwide.

Visit Jimbeam.com to learn more about the "7 Stages of Defeat" care package and join the celebration of football, bourbon, and the connections that bring us all together.

About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh-generation Master Distiller, and Freddie Noe, Jim Beam's eighth-generation Master Distiller, have stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

Read More

Johnnie Walker Double Black Smoky Blended Scotch Whiskey

Johnnie Walker Double Black Smoky Blended Scotch Whiskey 40%-ABV 750ml.

Read More

Garrard County Distilling Co. Relaunches Flagship All Nations Kentucky Straight Bourbon

“Community Whiskey” First Entry from New Team in Complete Portfolio Refresh

LANCASTER, KY (January 16, 2025) – Premium spirits company Staghorn is relaunching the entire whiskey line up from its Garrard County Distilling beginning with today’s unveiling of its new flagship whiskey: All Nations Kentucky Straight Bourbon. The 5- to 7-year-old blend from notable Kentucky distilling stalwarts is now available for a very approachable $39.99 SRP.

Already the winner of a Gold Medal – 95 Points score at the prestigious 2024 International Wine and Spirits Competition and a Double Gold Medal at the 2024 America’s Best Beverage Awards, All Nations Kentucky Straight Bourbon truly showcases the skill of Garrard County Distilling Co.’s panel of four award-winning whiskey experts behind the selection and blending of each barrel, as well as the crafting of the more than 32,000 barrels of new make already in the company’s Lancaster, KY rickhouses.

Instead of a single Master Distiller dictating how the bourbon should be crafted, All Nations engages a panel with decades of experience at such distillers as Jim Beam, Barton, MGP and Bluegrass to create its whiskey. This democratic approach to whiskey making ensures there is something for everyone to experience and enjoy in All Nations’ harmonious blends.

The hallmark of All Nations whiskeys is a perfect balance of rich sweetness and complex spice that was achieved by each member of the panel recalling a particular whiskey they enjoyed and recounting what made it so special. This led the group to call All Nations a “community whiskey” that brings folks together to share remarkable stories.

With Garrard County Distilling Co. – the largest all-new independent distillery in Kentucky when it opened – coming online just in January of 2024, the whiskey for All Nations Kentucky Straight Bourbon was crafted with existing stocks from acclaimed distilleries across the Kentucky Bourbon Trail. With these distilleries collectively separated by nearly 200 miles, this whiskey is a true representation of the great Commonwealth. The mash bills are: 75% corn, 12% rye, 13% malted barley; 70% corn, 21% rye, 9% malted barley; and 64% corn, 24% rye, 12% malted barley, respectively.

The whiskey was aged in #4 alligator char barrels in Clermont, Danville, Owensboro, and Boston, KY before arriving for a final aging at Garrard County Distilling Co. in Lancaster, KY. All Nations is blended onsite using water sourced from the limestone-rich Lancaster Public Spring aquifer, first tapped by settlers in 1776.

On the nose, aromas of sweet spice and dry leather blend with clove, revealing Madagascar vanilla and toasted turbinado sugar, reminiscent of campfire marshmallows. Poached pear on the palate is followed by honeyed black tea and tobacco smoke. A savory finish of white peppercorn and subtle black walnut rounds out the experience. At a bold 96 Proof, All Nations Kentucky Straight Bourbon is perfect in a classic cocktail or savored neat.

All Nations Kentucky Straight Bourbon is now available in Georgia (United Distributors), Kentucky (Kentucky Eagle) and Tennessee (Lipman Brothers), as well as online at www.garrardcountydistillingco.com. All Nations Small Batch Bourbon and Single Barrel Bourbon will be relaunched in the coming months.

All Nations was named from the poster hung in bars during Carrie (later changed to Carry) Nation’s temperance crusade in the late 1800s, smashing saloons with her infamous hatchet. The tongue-in-cheek posters read: “All Nations Welcome Except Carrie.” The Garrard County Distilling Co. team blended All Nations as a counter point to Carry. While she was a singular loud voice dictating her views, All Nations was crafted by multiple people with equal voices, creating a true community whiskey.

ABOUT STAGHORN

Staghorn is a premium spirits company based in Atlanta, Georgia. Founded in 2018, Staghorn owns Garrard County Distilling Co., the largest all-new independent distillery in Kentucky when it was opened in early 2024, producing premium whiskeys and spirits. Currently, Staghorn’s brand portfolio includes All Nations, which was awarded multiple Double Gold and Gold medals at the prestigious San Francisco Wine and Spirits Competition and International Wine and Spirits Competition. The company’s name is born from the engaging Staghorn Sumac, a native shrub with an unexpected appearance, particularly at full bloom, that echoes the curiosity inherent to making great spirits. www.staghorn.com www.garrardcountydistillingco.com

Read More

Yellowstone Bourbon named Official Bourbon Partner of Ragnar Relay

Partnership kicks off with sweepstakes to win team entry into Kentucky Bourbon Chase

SALT LAKE CITY, Jan. 14, 2025  Ragnar Relay, the nation's premier host of team-based relay running events, proudly announces Yellowstone Bourbon as its Official Bourbon Partner for the 2025 race season. This dynamic partnership celebrates the shared adventurous spirit and dedication to excellence that both brands embody, creating a unique connection between the running community and bourbon enthusiasts nationwide.

As the Official Bourbon Partner, Yellowstone Bourbon will bring its award-winning, premium spirits to all 29 Ragnar Relay events across the country, beginning with Road SoCal in California and Trail Atlanta in Georgia the weekend of April 11. Racers and fans alike will enjoy on-site bourbon tastings, interactive experiences and opportunities to learn about Yellowstone Bourbon's rich heritage and commitment to outdoor conservation.

"We're excited to partner with Yellowstone Bourbon as we kick off the 2025 race season," said Phillip LaHaye, General Manager of Ragnar Relay. "Yellowstone's dedication to excellence and their focus on adventure and the outdoors makes them the perfect celebratory companion for our runners. This partnership will enhance the Ragnar experience for our participants in a truly memorable way."

Ragnar Relay races push teams of runners to conquer stunning landscapes over the course of two days and one night. With two race formats – Road (around 200 miles) and Trail (about 120 miles) – participants are tested on their endurance, teamwork, and resilience. Yellowstone Bourbon, known for its exceptional quality and dedication to preserving America's national parks, brings an ideal pairing to the Ragnar experience, celebrating moments of achievement and connection.

"The strong link between bourbon enthusiasts and the adventurous Ragnar spirit is undeniable, as proven by the success of events like the Bourbon Chase," said Kelly Panzitta, Brand Manager of Yellowstone Bourbon. "We're excited to bring Yellowstone's energy, passion, and shared love for the outdoors to every Ragnar race in 2025, making it a truly one-of-a-kind experience for runners and spectators alike."

To celebrate this partnership, Yellowstone Bourbon is offering one lucky team a chance to win a fully paid entry into the 2025 Bourbon Chase, an iconic relay race through Kentucky's scenic bourbon country. Entries are open now through Feb. 12, 2025. For details and to enter, visit the registration website.

About Ragnar Events
Founded in 2004, Ragnar Events is the premier host of team-based relay running events. Events stretch from the Pacific Northwest to Florida, from Southern California to New England, and thousands of teams and tens of thousands of runners participate in Ragnar events each year. Ragnar provides runners the opportunity to work together as a team, on the road or on the trail, to conquer hundreds of miles of running. Ragnar is based in Salt Lake City, Utah.

About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country's very first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, donating $750,000 to preserve national parks. To learn more visit YellowstoneBourbon.com, LimestoneBranch.com and follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

Read More

Neeley Family Distillery Dark Arts Whiskey Houe Straight Rye Whiskey Finished In Maple Syrup Barrels With Toasted Amburana Oak Staves Cask Strength

Neeley Family Distillery Dark Arts Whiskey Houe Straight Rye Whiskey Finished In Maple Syrup Barrels With Toasted Amburana Oak Staves Cask Strength 56.4%-ABV 750ml.

Read More

Old Forester The 117 Series Prohibition Era Still Proof Kentucky Straight Bourbon Whisky

Old Forester The 117 Series Prohibition Era Still Proof Kentucky Straight Bourbon Whisky 65%-ABV 375ml.

Read More

Hotaling & Co California Cellar Series Old Potrero Gundlach Bundschu Toasted Barrel Rye Whiskey Finished In Wine Barrels

Hotaling & Co California Cellar Series Old Potrero Gundlach Bundschu Toasted Barrel Rye Whiskey Finished In Wine Barrels 5-year 8-months 57.5%-ABV 700ml.

Read More

The Art of Whiskey Returns to New Orleans for 2nd Annual Big Game Week Whiskey Tasting at M.S. Rau

NEW ORLEANS, Jan. 9, 2025  The highly anticipated Art of Whiskey event is back for its 2nd annual tasting experience, set to take place at the world-renowned M.S. Rau gallery in the heart of New Orleans' French Quarter. This exclusive evening of whiskey, culinary delights, and live jazz will benefit the Rau for Art Foundation, supporting arts education and appreciation in local schools.

An Unforgettable Evening of Art and Whiskey
Guests will enjoy an elegant night of whiskey tastings, cigar pairings, and gourmet food set among priceless works of art, jewelry and antiques. Attendees can expect an immersive experience, blending the artistry of fine spirits with the sophistication of M.S. Rau's historic setting, surrounded by legendary art from Picasso, Renoir, Monet, Rockwell, Lebasque and more. It's a night where craftsmanship meets culture in a truly unforgettable environment. Live jazz performances will add to the ambiance, creating an evening of culture, craftsmanship, and community.

Star-Studded Lineup
The event will welcome an impressive list of celebrity guests, including:

• Ron Isley – Grammy-winning artist and Rock & Roll Hall of Famer pouring his Ron Isley Liquid Gold XO Brandy
  
• Hue Jackson – NFL Head Coach
• TJ Ward – Super Bowl Champion and 3-time Pro Bowler
• Eric Metcalf – Former All-Pro Cleveland Browns legend
• Dylan Laube – RB for the Oakland Raiders
• Bub Means – New Orleans Saints WR
• Kristian Wilkerson – Raiders WR
• Doc Curry – Hip-hop legend and co-founder of Death Row Records
• Ella Markovsky – Mrs. Universe 2022-2023
• And many more celebrities, athletes, and industry icons.

What to Expect:

• Whiskey Tastings: Close to 100 premium spirits from world-renowned distilleries such as GlenAllachie, Kilchoman, and Nc'Nean Organic Single Malt.
• Cigar Lounge: Enjoy premium cigars perfectly paired with whiskey selections.
• Masterclasses: Learn from experts about whiskey and cigar pairings.
• Food Pairings: Indulge in gourmet culinary bites designed to complement the finest drams.

Supporting Arts Education
Proceeds from the event benefit the Rau for Art Foundation, which helps young artists pursue academic and professional goals through scholarships and arts education programs.

Event Details:

• Date: Thursday, February 6, 2025
• Time: 7:00 PM – 11:00 PM
• Location: M.S. Rau, 622 Royal St, New Orleans, LA 70130
• Tickets: Available at https://TheArtofWhiskey.eventbrite.com
• About The Art of Whiskey:
  The Art of Whiskey is an annual celebration of fine spirits, cigars, and culture, held during Big Game Week. Featuring exclusive tastings, celebrity guests, and masterclasses, it's the premier event for whiskey enthusiasts. Learn more at https://whiskyedu.org/artofwhisky/.

About M.S. Rau:
Founded in 1912, M.S. Rau is one of North America's most prestigious fine art, antiques, and jewelry galleries. With a 40,000-square-foot showroom, it features masterpieces by artists such as Monet, Renoir, and Picasso. Led by third-generation owner Bill Rau, this family-owned business operates globally, discovering items around the world and placing them in international collections, both public and private alike. For more information, visit https://msrau.com.

Read More

Johnny Pickles Distillery Loose Cannon Bourbon Whiskey

Johnny Pickles Distillery Loose Cannon Bourbon Whiskey 45%-ABV 750ml.

Read More

Montauk Distilling Company, a Leading Small Craft Distillery Located in Riverhead NY, See Tremendous Company Growth with Prestigious New Accounts Across NY and FL and Securement of Beverage Alcohol Industry Veteran Advisor

RIVERHEAD, N.Y., Jan. 9, 2025 - Today, Montauk Distilling Co., a leading small craft distillery located in Riverhead NY, is pleased to announce recent notable company wins across the organization.

See below for some key highlights:

• Opened new and noteworthy accounts in New York, including the below:
  • Famed Bond Street Sushi in NYC as well as its sister restaurant now opening in Hudson Yards
  • The Royal Palms Shuffleboard Club in Brooklyn
  • Highly rated and respected cocktail bar Eavesdrop in Brooklyn
• Opened new and noteworthy accounts in Florida, including the below:
  • Tomorrowland
  • Blackbird Ordinary
  • DC Pie
  • Vintage Liquor Stores
    
• Appointment of beverage alcohol industry veteran as new strategic advisor to the business
  • With over twenty years of brand-building within the spirits vertical, ranging from affordably priced to prestige brands, the advisor brings a wealth of relationships, connections and know-how at the local, domestic and international level within wholesale and retail
  • Having created and exited two of his own brands prior to beginning his journey as a consultant, he has helped hundreds of businesses with understanding their identities, strategies and growth potential

"We are thrilled at the recent momentum we've been able to generate around the brand," states Tom Joyce, CEO of Montauk Distilling.

Joyce continues, "We set out in 2013 to create a new spirits brand with a focus on craftsmanship from day one – as we handcraft, distill and bottle our products in small batches yielding exclusively unique taste profiles. It has been nothing short of a journey to get to this point, and we believe we're just beginning to see first-hand the true potential that lies ahead for Montauk Distilling in 2025 and beyond."

Our 'MVPs' remain our Modico Vodka, premium spirit at a great price and our Montauk Gin, arguably the best tasting gin made in America. Of course, the rest of our family of spirits, superb bourbons and rums, also draw people to our Riverhead tasting room year-round.

Our award-winning spirits are available through Opici Family Distributors in NY and CT; McLaughlin and Moran in Rhode Island, and Community Craft Spirits in Florida as well as online (www.montaukdistillingco.com)

About Montauk Distilling
It is our love for the water and storied beaches of Montauk, Long Island—known to locals as "The End"— that has led to the birth of the Montauk Distilling Co.

Started in 2013, MDC is family-owned-and-operated at a small scale.

We salute the rich history of the distillation craft, all the while bringing a fresh, new approach with locally-sourced botanicals. We aim to turn our traditional liquors into bolder, stronger-flavored spirits that evoke the spirit and legacy of our Montauk heritage.

Our ambition is to become a leader in craft distillation and a "drink local advocate" from Montauk to Manhattan and beyond.

As a part of the Riverhead community, we take pride in providing a family friendly atmosphere where people can come to listen to live music and receive education about the building's history. We offer tours of not only the distillery, but also the firehouse itself. With live music, education, food, and—of course—spirits, we hope to provide a space where everyone, young and old, can come to appreciate, and live, the Montauk life.

Read More

Dragon’s Mouth Distillery Nostradanielus Triticale Whiskey Amburana Wood Finished

Dragon’s Mouth Distillery Nostradanielus Triticale Whiskey Amburana Wood Finished 48.5%-ABV 750ml.

Read More

Cygnet Gin Partners with Penderyn Distillery at Swansea’s Historic Copperworks

In an exciting new chapter for Welsh heritage and luxury spirits, Cygnet - The World’s Most Luxurious Gin - founded by renowned Welsh mezzo-soprano Katherine Jenkins OBE and social-impact filmmaker Professor Andrew Levitas, has found a new home at the historic Penderyn Copperworks Distillery in Swansea.

About a partnership which brings together two of Wales’s most celebrated names in a perfect blend of tradition, craftsmanship, and innovation Stephen Davies, CEO of Penderyn Distillery, comments: “We are absolutely thrilled to be partnering with Katherine and Andrew on this exciting venture. Cygnet Gin is a truly remarkable product, and we’re honoured to welcome them into the Penderyn distillery. Katherine's passion for quality, innovation, and her love for Wales aligns perfectly with our own values. This collaboration is a natural fit for Penderyn, and we look forward to opening the distillery doors to fans of this exceptional brand."

In over two decades as an artist and Great Campaign Ambassador, Katherine Jenkins OBE, is as passionate as ever about shining a spotlight on Welsh heritage, culture, and business around the world. Cygnet Gin is an extension of this passion… "I couldn’t be more excited about this partnership with the Iconic Penderyn Distillery," says Jenkins. " Cygnet embodies the essence of my homeland – it’s incredible natural beauty, the warmth & passion of our people and the unparalleled care with which we make our products – and as such the only home I could imagine for it, is the Historical Copperworks Distillery with our friends at Penderyn”

The Penderyn Copperworks Distillery in Swansea is located in the original copperworks site, which in its time was one of the largest in the world. Within the visitor center guests will learn about the history of the site, access the Distillery Hall to see the unique copper Faraday Stills used for Cygnet, visit the Cask Warehouse, and enjoy the stunning Tasting Bar where they are welcomed to explore award-winning Penderyn Whisky and Cygnet Gin. Tours, tastings, and master classes for both brands will be available, with a dedicated by invitation only Cygnet experiential space set to open in 2026.

Andrew Levitas also expressed his enthusiasm for the collaboration: “This partnership represents the absolute best in luxury craft spirits and will hopefully bring further attention to Wales and the fusion of artistic expression, heritage, and innovation blossoming all around us. As the voice of luxury gin, Cygnet is positioned to pioneer a new frontier for the category and Penderyn is the ideal new home for us and Cygnet’s 6^th generation Master Distilling team. We look forward to welcoming visitors to our new home.”

The award-winning Penderyn Distillery, established in 2000, has a well-deserved reputation for producing some of the finest single malt whiskies in the world. Penderyn’s commitment to craftsmanship, innovative techniques, and Welsh heritage has earned them a passionate following and numerous accolades. The business welcomes Cygnet gin and its credentials as the World’s Most Luxurious Gin with open arms and believe that their support and long earned world-class reputation will undoubtedly make a positive impact.

About Penderyn Distillery:

www.penderyn.wales

Penderyn Distillery is a multi-award-winning Welsh distillery best known for its exceptional single malt whisky. Located in Swansea, the Brecon Beacons and Llandudno, Penderyn combines traditional Welsh craftsmanship with innovative production techniques, creating world-class spirits that celebrate Wales’s rich heritage. Penderyn's products have earned global recognition, with their whisky collection being enjoyed by connoisseurs and collectors alike. With a commitment to excellence, Penderyn is a name that represents the very best of Wales in the world of spirits.
About Cygnet Gin:

Founders Katherine Jenkins OBE, the Voice Of A Generation and The 21st Century’s Most Successful Classical Singer, and professor & film-maker Andrew Levitas, set out to change the paradigm in gin when they embarked upon their journey with Cygnet. In doing so they created a luxury spirit that stands alone; Cygnet 22 is enjoyable neat, balancing sustainability with understated luxury.  Owing to its disruptive approach Cygnet has defied the gin category norms.

Following launch in 2023 Cygnet has disrupted the bar scene with exceptional liquid credentials, reinvigorating passion into luxury gin cocktails as well as establishing itself as the perfect sipping serve, neat on the rocks.

The World’s Most Luxurious Gin, Cygnet 22, is presented in “Eirlys” (the Welsh term for “snowdrop”) a hand-blown, hand-constructed decanter. This functional work of art defines luxury sustainability via iconic table service, and as a mindful gifting solution as a re-usable luxury lightweight decanter. The award-winning gin has achieved industry recognition not only for its striking vessel, but the exceptional liquid within. Distilled using 22 of the finest botanicals, including Manuka Honey, alongside the purest Welsh water, Cygnet 22 has achieved industry accolade for its complex flavour, married with velvety smooth mouthfeel and lingering silky-smooth finish.

In its premier year the Cygnet Collection has achieved an unprecedented reaction from the industry, with an accolade of Gold Medals and presence across the luxury on & off trade, showcasing the excellence of liquid craftsmanship and design expertise, in turn solidifying the position as a luxury leader in the spirits industry.

Industry Accolades

Within the first year of launch Cygnet has gained industry recognition from The Gin Awards 2024 and The Spirits Business Global Gin Masters & Luxury Masters alike.

· Cygnet 22

o The Spirit Business

§ Luxury Masters 2024 – Master

§ Global Gin Masters 2024 – Gold

o IWSC 2024 Contemporary Gin - Gold

o The World Gin Awards 2024

§ ‘Signature Botanicals’ Wales – Country Winner

§ ‘Signature Botanicals’ - Gold

§ ‘Best Gin Bottle Design’ - Global Winner

§ ‘Bottle Design’ - Gold

o 2023 World Beverage Innovation Awards

§ ‘Best Glass Design’ – Winner

§  ‘The Best Alcohol Beverage’ – Commended

· Cygnet Welsh Dry Gin

o The Spirits Business

§ Global Gin Masters 2024 – Gold

§ The Design & Packaging Masters 2024 – Silver

· Cygnet Gin & Tonic

o IWSC 2024 Ultra-Premium premixed - Gold (sole G&T to achieve Gold in 2024)

o The Spirits Business

§ Pre-Mixed, RTD & Hard Seltzer Masters 2024 – Silver

§ The Design & Packaging Masters 2024 – Gold

Read More