Moët Hennessy Unveils Largest Sir Davis Whiskey Activation at Clark Atlanta University Panhell Alumni 25th Anniversary Celebration

Moët Hennessy to Feature Sir Davis Whiskey and Veuve Clicquot at Exclusive Divine 9
Alumni Event

ATLANTA, Oct. 10, 2024 Moët Hennessy USA proudly announces its sponsorship of the Clark Atlanta University Panhellenic Council '99 Alumni 25th Year Anniversary Tailgate Experience, taking place on October 19, 2024, during the university's Homecoming Football Game. This groundbreaking partnership marks the largest Sir Davis Whiskey activation in Georgia, as the brand becomes the Official Whiskey of this highly anticipated anniversary event. Culinary creations will be brought to life by Celebrity Chef Dephon Robinson, further elevating the experience.

Adding to the luxury, Veuve Clicquot has been named the Official Champagne of the event. Together, Sir Davis and Veuve Clicquot will cater to an exclusive group of Divine 9 alumni in the Homecoming Legacy Lounge, Powered by Bevel and hosted by the Men of Kappa Alpha Psi Fraternity, Incorporated, celebrating 25 years of scholarship, service, and achievement.

Moët Hennessy Unveils Largest Sir Davis Whiskey Activation at Clark Atlanta Panhell Alumni 25th Anniversary Celebration

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Participating organizations include:

• Alpha Phi Alpha Fraternity Incorporated, Alpha Phi Chapter
• Kappa Alpha Psi Fraternity Incorporated, Gamma Kappa Chapter
• Delta Sigma Theta Sorority Incorporated, Sigma Chapter
• Zeta Phi Beta Sorority Incorporated, Psi Chapter
• Sigma Gamma Rho Sorority Incorporated, Phi Chapter

"This prestigious event is a historic milestone for both the Clark Atlanta University Panhellenic Council '99 Alumni and Clark Atlanta University," said Nasceas Timms, CEO of Panhell Alumni Milestone Events Company, the event's planning firm. "Partnering with iconic brands like Moët Hennessy, Sir Davis, and Veuve Clicquot brings a level of prestige and class reminiscent of their renowned Polo Classic. This collaboration underscores their commitment to supporting HBCUs and ensures that our anniversary celebration will be a legacy-defining experience, honoring our rich history while building for the future."

Kicking off the weekend on Thursday, October 17, the group will host an Opening Night Gala at Modex Studios, featuring a live auction and Impact Awards ceremony, where each Divine 9 organization will present an Impact Service Award to distinguished members making significant contributions to society. Attendees will also receive premium gift bags sponsored by high-end brands, adding to the exclusivity of the weekend. The entire celebration will honor scholarship, service, and achievement, while raising funds for student scholarships. For tickets and more information you can visit their event website at http://www.cauphca25.com

About Moët Hennessy
Moët Hennessy is the global leader in luxury wines and spirits, with a portfolio of over 25 iconic brands, including Moët & Chandon, Veuve Clicquot, Hennessy, and Dom Pérignon. Renowned for their commitment to quality, craftsmanship, and sustainability, Moët Hennessy continues to deliver premium experiences around the world.

For more information, visit: www.moet-hennessy.com

About Panhell Alumni Milestone Events Company 
Panhell Alumni Milestone Events Company specializes in planning premium events for Historically Black Colleges and Universities (HBCUs) and Black Greek letter organizations. With over 15 years of experience in film, television, and live event production, the company is dedicated to delivering top-quality events that celebrate the culture and contributions of African American organizations, businesses, and educational institutions.

About Clark Atlanta University Panhellenic Council '99 Alumni
The Clark Atlanta University Pan-Hellenic Council '99 Alumni is a proud representative of the Divine Nine, a historically significant collective of African American Greek-lettered fraternities and sororities. The council plays a pivotal role in fostering a spirit of unity and collaboration among its member organizations. It is committed to upholding the values of scholarship, service, leadership, and brotherhood/sisterhood, which are the cornerstones of each affiliated group.

For more information, visit: www.cauphca25.com

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Journeyman Distillery Small Batch Cherrywood Smoked Single Malt Whiskey

Journeyman Distillery Small Batch Cherrywood Smoked Single Malt Whiskey 44%-ABV 750ml.

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Crown Royal Reaches New Pinnacle of Luxury Canadian Whisky, with Introduction of Crown Royal Aged 31 Years

The award-winning whisky brand is taking its Higher Marques portfolio to new heights with its oldest and finest whisky to-date

NEW YORK, Oct. 9, 2024- Crown Royal is thrilled to announce the release of its latest premium offering, Crown Royal Aged 31 Years, a remarkable addition to the Crown Royal Higher Marques lineup. This exquisite, rare blended Canadian whisky marks a continuation of the brand's commitment to crafting exceptional spirits, taking the art of whisky-making yet another step further.

The third installment in the Extra Rare Series follows the celebrated Crown Royal Aged 30 Years, born of the same patient heart and soul that defines the brand's renowned Higher Marques. Each drop of the rare liquid was developed with the intention of driving innovation and representing decades of passion and expertise. Crafted for those who understand that life's exquisite moments are best shared, Crown Royal Aged 31 Years is the perfect choice for creating treasured memories during the most meaningful times with family and friends.

This extraordinary whisky offers the brand's signature smooth mouth-feel, with barrels hand selected by Mark Balkenende, Crown Royal Master Blender, to showcase our Canadian rye whisky's spice, vanilla and smoothness. This exceptional blend presents unique spiced notes at the forefront, complemented by hints of red apple, toasted oak, and a subtle touch of vanilla. The tasting experience culminates in a long, full finish enriched with warm fruity spice.

"Crown Royal Aged 31 Years is our rarest variant to date and serves as the perfect addition to any luxury spirits collection," said Hadley Schafer, VP of Crown Royal. "This whisky has been patiently aging for over three decades, and it's a true representation of the journey we have taken to create something extraordinary. We are excited to share this unique expression with our loyal brand adorers."

With an ABV of 46%, Crown Royal Aged 31 Years is an exceptional expression for those seeking a truly luxurious experience.

Crown Royal Aged 31 Years is currently available for a limited time in select regions, including Arizona, California, Delaware, Florida, Georgia, Illinois, Louisiana, Michigan, Ohio, Pennsylvania, and Texas. The suggested retail price is $599 for a 750ml bottle.

For more information about Crown Royal Aged 31 Years and to explore the full Crown Royal Higher Marques portfolio, please visit crownroyal.com.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Elijah Craig Old Fashioned Week Returns for Fifth Annual Celebration of The Original Whiskey Cocktail

The award-winning brand will once again raise funds for the hospitality community through donations for every Old Fashioned sold at participating bars and restaurants

BARDSTOWN, Ky., Oct. 9, 2024  Elijah Craig Bourbon is proud to announce the launch of its fifth-annual Old Fashioned Week, running from October 11 through October 20, 2024. This 10-day celebration invites bourbon enthusiasts to enjoy the iconic Old Fashioned cocktail at participating bars and restaurants across the country, all while supporting a great cause. Elijah Craig's mashbill and aging regimen lends itself to making the perfect spirit-forward Old Fashioned. Its signature warm spice and subtle smoke flavor complement the sweetness and spiciness of the cocktail's key ingredients. For every Old Fashioned sold, Elijah Craig will donate $1 per drink (up to $100,000) to the Southern Smoke Foundation, an organization providing critical support to food and beverage workers through emergency relief and mental health services.

"Elijah Craig is proud to give back to the hospitality community by supporting our friends at the Southern Smoke Foundation through our fifth annual Old Fashioned Week," said Max Stefka, Group Product Director of Elijah Craig. "Visiting a participating bar for a balanced Old Fashioned helps put dollars directly into the pockets of food and beverage workers when they need it most."

Since its inception in 2020, Elijah Craig's Old Fashioned Week has raised over $400,000 for organizations dedicated to supporting the hospitality industry, including the Southern Smoke Foundation. With Elijah Craig's help, Southern Smoke has provided nearly 1,000 no-cost mental health counseling sessions and $150,000 in emergency relief grants to industry workers across the U.S.

Internationally, Elijah Craig Old Fashioned Week will take place once again in Canada with proceeds benefiting the Bartenders Benevolent Fund, and for the first time in the UK, with efforts benefiting the hospitality industry via The Drinks Trust. The 2024 Old Fashioned Week will continue this impactful legacy, with every cocktail enjoyed helping to make a difference.

Elijah Craig is encouraging consumers to join the festivities by using the "Find a Bar" tool on oldfashionedweek.com to discover participating venues nearby. Many of these locations will feature creative riffs on the classic Elijah Craig Old Fashioned, giving guests unique ways to raise a glass in celebration. With 7000 venues participating in 2023, and estimations for equal sign ups this year, consumers will have no shortage of options when it comes to choosing where to cheers. This week is a celebration of bartenders, barbacks, chefs, runners, dishwashers, waitstaff, and many more service workers who are the backbone of the industry.

Bartenders interested in showing off their creativity can submit their own Old Fashioned recipes to the annual "New Era of the Old Fashioned Cocktail Contest" hosted by Elijah Craig and VinePair. Entrants get a chance to win a $15,000 cash prize and will be featured in Elijah Craig's "Old Fashioned Week Cocktail Companion: Volume 2" cocktail book. The drinks will be judged based on balance, flavor, aroma, and character, along with other factors, like innovation, inspiration, and presentation. Bartenders can enter now through November 1st.

To amplify the reach of Old Fashioned Week, Elijah Craig will launch a national media campaign featuring a brand ad running on connected TV and digital video networks like Hulu, Roku, ESPN, and Peacock. For those looking to enjoy Old Fashioned Week from home, consumers can find Elijah Craig Old Fashioned displays paired with all the ingredients necessary to craft the perfect Old Fashioned at retailers across the U.S.

The Signature Elijah Craig Old Fashioned Recipe
INGREDIENTS
2 oz. Elijah Craig Small Batch Bourbon
25 oz. Simple Syrup
3 Dashes of Bitters
Orange Swath
1 Brandied Cherry (optional)
INSTRUCTIONS
In a mixing glass add bitters, simple syrup, Elijah Craig Small Batch, and ice. Stir until well chilled. Strain cocktail over a large ice cube in a double old-Fashioned glass. Garnish with a swath of orange and a brandied cherry.

Elijah Craig invites Bourbon fans everywhere to join us in raising a glass to the Old Fashioned cocktail and the dedicated workers who make our hospitality experiences unforgettable. Share your favorite recipes, build your own Old Fashioned riffs, and gather friends and family to hit the town (or stay in to make your own, of course). Be sure to tag @ElijahCraig and #OldFashionedWeek on your photos or videos for a chance to be featured on the brand's social channels. Let's toast to another successful Elijah Craig Old Fashioned Week and continue to support the Southern Smoke Foundation in their vital work for the bar and restaurant community.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as "The Father of Bourbon," who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery's Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term "small batch" even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

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Introducing Woven Honor, The Latest Single Malt Scotch Whisky Aged 18 Years From The Orphan Barrel Collection

The newest Single Malt from Linkwood Distillery pays homage in liquid form to the intricate weaving of history and craftsmanship over time

NEW YORK, Oct. 9, 2024 LINKWOOD DISTILLERY -- The Orphan Barrel Whiskey Co. is proud to release a new liquid from its coveted collection: Woven Honor Single Malt Scotch Whisky Aged 18 Years. Hailing from the mountainous, green landscape of the Scottish Highlands, Woven Honor celebrates the storied history of the Linkwood Distillery, where this liquid was meticulously crafted. In true Orphan Barrel fashion, the bottle label is representative of the liquid within. In the case of Woven Honor, the artwork features a spider scrupulously constructing its web in undisturbed artistry, representing how this whisky was crafted with the same precision, harmoniously blending nature's finest elements with traditional techniques.

Woven from the finest ingredients and years of expertise, this liquid aged gracefully over 18 years in American Oak barrels, resulting in an exquisite Single Malt Scotch Whisky. This smooth, medium-bodied Single Malt Scotch Whisky greets us with grassy and floral notes, a fruit medley of green apple and lemon zest alongside vanilla and honeycomb. With a flavor and aroma light as silk, Woven Honor invokes the freshness of spring.

"Woven Honor is an exceptional Single Malt for those who treasure rare spirits and seek to capture a piece of whisky history," said DIAGEO Whisky Specialist Peter Milne. "The liquid is a testament that true craftsmanship and quality are achieved through patience and the natural course of creation, just as the bottle's label design symbolizes."

Founded in 1821, the Linkwood Distillery sits on the outskirts of Elgin. At Linkwood, the distillery values its rich history and time-honored processes as a whisky patiently ages in oak barrels. To pay homage to this liquid's heritage, the label depicts the careful production process behind Woven Honor, where each step evolves naturally, ensuring a singular and authentic outcome. Just as the spider on our label symbolizes patience and the artistry of creation, this liquid reflects our commitment to quality and the tradition of leaving the natural process untouched.

Woven Honor, like other Orphan Barrel Whiskeys, offers a fleeting moment of indulgence, a chance to savor the intricate flavors and aromas crafted over nearly two centuries of tradition. The spirit is a work of art - admired and enjoyed for its singular perfection, and cherished in its natural state, only to be made once and never recreated again.

If you're 21+, please drink Woven Honor Aged 18 Years responsibly. This special edition bottle is available at select spirits retailers nationwide with a suggested retail price of $185 for 750mL, and became available for purchase exclusively in the U.S. on October 1, 2024. Woven Honor can also be purchased on ReserveBar and TheBar.com, where shipping and delivery options are available. For more information about Orphan Barrel click here and follow @orphanbarrel on Instagram.

ABOUT ORPHAN BARREL WHISKEY CO.
The Orphan Barrel Whiskey Co. is an endeavor to time-honor and capture high-quality liquid from barrels that have been aging independently to share them with whiskey connoisseurs. We are inspired by creativity, quality liquid, good times and great stories. The project is owned and run by DIAGEO and headquartered in Tullahoma, Tenn. These are limited edition whiskies released in one exclusive batch, so once they are gone they are gone forever.

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.

WOVEN HONOR Single Malt Scotch Whisky. 46.3% Alc/Vol. Imported by Diageo, New York, NY.

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Outsiders Spirits Releases Limited Gift Edition Of Whiskey JYPSI Legacy Batch 002: “The Alchemist”

39 years of whiskey, 3 countries, 1 bottle.

“Of the defining contemporary whiskey explorers, the intrepid wizards at Whiskey JYPSI stand out as unabashed leaders. Their flagship brand, Whiskey JYPSI Legacy, continues to push the boundaries and accepted conceptions of what American whiskey and, indeed, world whiskey can be.”

F. PAUL PACULT, AUTHOR, THE NEW KINDRED SPIRITS

NASHVILLE, Tenn. –– Outsiders Spirits announced the wider release of its third whiskey today - Whiskey JYPSI Legacy Batch 002: “The Alchemist.” This follows a successful limited, early release this spring which was lauded by critics and fans alike. In addition to being a wider release, the bottle will also come in a special gift tube perfect for the holiday season.

The whiskey is the company’s second release in their acclaimed Legacy Series, which blends rare whiskeys in limited, one-of-a-kind batches that cannot be replicated. Outsiders’ first release, Whiskey JYPSI Legacy Batch 001: “The Journey,” garnered Double Gold honors in the San Francisco World Spirits Competition.

“While our Legacy releases are limited, anyone can get a bottle as long as they last,” said Outsiders co-founder and owner Raj Alva. “And every release is different from the one before it, so each batch is unique in flavor profile, complexity, proof and blend.”

“The Alchemist” builds on Batch 001’s award-winning approach of cross-category blending to create reconstructed mash bills, with 3 mature whiskeys - each over 10 years old – sourced from 3 different countries, and the added element of an inspired triple-barrel finish for the rye. All reconstructed into a 114.3 proof high-rye mash bill. The result is pure alchemy indeed.

“This batch is pretty special. I’ve never tasted anything like it” co-founder and country music star Eric Church said. “Let’s just say I won’t be mixing this one with Diet Coke.”

Whiskey JYPSI’s Legacy Batch 002: “The Alchemist” is priced at $199.99 and will be available online at www.whiskeyjypsi.com and in select liquor stores across Tennessee, Georgia, Florida, North Carolina, Colorado, Virginia and Ohio, with more markets to follow (while supplies last).

“We called Whiskey JYPSI’s Legacy 002 ‘The Alchemist,’ because Alchemists took unexpected elements and tried to change them into gold – turn them into something greater,” says Outsiders Spirits whiskey maker Ari Sussman. “That’s the job of a good whiskey blender. You start with high-quality ingredients and hopefully create something that’s even greater - more than just the components.”

60% of the blend is an 11-year-old corn whiskey from Tennessee aged in re-charred American oak barrels for sweetness. With fewer tannins thanks to the re-charring, this whiskey is smoother and rounder than most from Tennessee.

36% of the blend is a Canadian rye aged in ex-bourbon casks for 18 years. The liquid is then segmented into thirds and finished for 6 months in port, Spanish vermouth, and sherry barrels for added layers of dark red fruit, raisins, and oxidized wine. The final product is a rye whose spice is brilliantly countered by deep cherry, prune and fig notes. 

The last 4% of the blend is a rare, 10-year-old 100% Indian single malt matured in India’s high temperatures and humidity. This is some of the finest Indian single malt available, with a Double Gold award at the San Francisco International Spirits Competition of its own to prove it.

The combination of these rare spirits lives up to its name, for a blend that is truly greater than the sum of its components. An aroma of fruits, caramel, butterscotch and macadamia nuts. Medium-plus viscosity. A balanced flavor of fruit and nuts with layers of cocoa, dried cherries, cinnamon and clove, and light hints of oak. All ending in a rye-forward finish that lingers with notes of chocolate, dates, and roasted almonds. For a final blend this is pure gold.

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FOUR WALLS WHISKEY LAUNCHES LIMITED-EDITION CREATOR-INSPIRED MERCH LINE TO HONOR BARTENDERS

Four Walls Partnered with Adim to Engage Its Community As Storytelling Collaborators

LOS ANGELES, Oct. 3, 2024 - Four Walls Irish American Whiskey, founded by Glenn Howerton, Rob McElhenney, and Charlie Day, is expanding its "Come on in!" campaign with a limited-edition merchandise collection inspired by its community. In partnership with tech platform Adim, Four Walls invited fans to share their best bar stories, rewarding creators with over $44,444.44 for their contributions to the #TheBetterStory challenge.

 

One standout story came from @EmberlinLeja, who shared the life of her 97-year-old grandmother, Rose, a lifelong bartender whose story captured the hearts of the Four Walls team. Inspired by Rose's tale, Four Walls created a special edition merch item with proceeds benefiting the Tales of the Cocktail Foundation, whose mission is to educate, advance, and support the next generation of Roses within the global cocktail community.

Watch the video HERE and purchase the Rose's Edition Merch HERE.

"Four Walls is a tribute to the bars that hold our good times in and keep our troubles out—places where culture and community are built, with bartenders at the heart of so many unforgettable nights," says Ashley Purdum, Head of Brand Marketing and Communications at Four Walls. "Through our collaboration with Adim, we uncovered stories that might never have been told otherwise."

"This collaboration between Four Walls and Adim is reshaping the way for brands to engage with their audiences," said Adim CEO, Melissa Kaspers. "Brands are consistently seeking authentic ways to show up amongst their consumers.  Bringing creators and fans into their creative process and being able to see their ideas and stories come to life is a beautiful recognition of the power of community-generated content."

About Four Walls Whiskey
Four Walls is an award-winning Irish American Whiskey brand from Rob McElhenney, Glenn Howerton, and Charlie Day that is a tribute to the four walls the gang calls home - the bar. Made from grain and malt Irish Whiskies blended with bold American Rye, The Better Brown is smooth enough for shots but bold enough to stand on its own in classic cocktails, a true utility whiskey for both real bartenders and those who play the part on TV. A proud partner of Wrexham AFC, Four Walls is currently available via e-commerce in the U.S., physically in bars and stores throughout PA, NY, CA, FL, NJ, MD, DE, and D.C., and is heading to a location near you soon. Four Walls encourages its drinkers to enjoy The Better Brown responsibly. Become a Four Walls regular by following @fourwallsthebetterbrown on Instagram, @thebetterbrown on X and by signing up for the newsletter at fourwallswhiskey.com.

About Adim
Adim is a next-gen creator platform that's rebuilding the story economy. Founded by Rob McElhenney (Always Sunny in Philadelphia, Welcome to Wrexham, Mythic Quest), and a team of Emmy-Award Winning Storytellers & seasoned technology and media veterans (Demand Media, Autograph, Whip Media, MySpace), Adim's mission is to redefine the future of storytelling using new technology to solve decade-old problems. Backed by a16z, Adim empowers creators to transform static IP into dynamic, living networks by providing the tools and resources for creators to build, manage and monetize their art, their ideas and their stories in collaboration with their community. For more information, please visit https://adimverse.com and https://linktr.ee/adimverse.

About Tales of the Cocktail Foundation:
Tales of the Cocktail Foundation is a non-profit organization that educates, advances, and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance, and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make a lasting impact in communities that host our events.

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Blade and Bow Re-Releases 22-Year-Old Kentucky Straight Bourbon Whiskey

The Rare American Bourbon Bottling from Stitzel-Weller Distillery Will be Available in Highly-Limited Quantities in the U.S.

LOUISVILLE, Ky., Oct. 3, 2024 Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. The highly sought-after iconic American bourbon is aged and bottled at the historic Stitzel-Weller Distillery, where it will be available beginning this month, alongside select U.S. markets while supplies last.

Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/diageo/9294051-en-blade-and-bow-22-year-old-kentucky-straight-bourbon-whiskey-stitzel-weller-distillery

"Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey is a testament to the enduring craft of American bourbon," said Douglas Kragel, Master Educator for Blade and Bow. "Bourbons of this age and caliber are a rarity, and when they do reach this level of maturity, they reveal incredible complexity. This whiskey unfolds with layers of baked orchard fruit, warm vanilla, and hints of spiced honey, creating a deeply nostalgic flavor profile that pays tribute to the heart of Kentucky tradition."

Each year, Blade and Bow's 22-Year-Old Kentucky Straight Bourbon is released to pay homage to the craftsmanship, history, and tradition of Stitzel-Weller Distillery. Each sip offers a connection to bourbon's rich history and craftsmanship, while also reflecting the warm hospitality that is at the heart of Kentucky's bourbon tradition.

The complex and enticing flavors of the Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey create a highly anticipated demand for the 22-Year-Old. Due to the finite amount of liquid available, there is no guaranteed timeframe for how long this in-demand bourbon will be accessible.

The fragrant aroma of the 22-Year-Old carries notes of toasted oak, vanilla bean, fig and just a touch of caramel, bringing this highly acclaimed bourbon a sweet and smoky flavor layered with hints of torched sugar, honey-baked apples, and warm spices. While a highly-limited volume of bottles are released each year and only available while supplies list, consumers can experience the 22-Year-Old year-round at The Garden & Gun Club at the Stitzel-Weller Distillery. At the distillery, the 22-Year-Old Tasting Experience includes one ounce of Blade and Bow 22-Year-Old in a handcrafted Terrane glass, alongside a signature wool tartan bag, Blade and Bow enamel pin and tasting notes guide.

Learn more by following @bladeandbowwhiskey on Instagram or visiting BladeandBowWhiskey.com.

This remarkable bourbon is best enjoyed slowly and responsibly.

About Blade and Bow Kentucky Straight Bourbon Whiskey:
Blade and Bow pays homage to the artful passion and renowned craftsmanship of the legendary Stitzel-Weller Distillery in Louisville, Kentucky. Blade and Bow whiskey is currently available in two variants: Blade and Bow Kentucky Straight Bourbon Whiskey and Blade and Bow 22-Year-Old Limited Release Kentucky Straight Bourbon Whiskey. With their unique solera system, Blade and Bow seeks to continue the story of Stitzel-Weller by providing whiskey aficionados with an inspired piece of Kentucky history.

PLEASE SIP RESPONSIBLY.
Blade and Bow Kentucky Straight Bourbon Whiskey 22 Year Old 46% Alc/Vol
©2024 STITZEL-WELLER DISTILLING CO., LOUISVILLE, KY.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow our Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Buchanan's Scotch Whisky Teams Up with Saturday Night Live's Marcello Hernández to Celebrate How U.S. Latinos use Language to Create Community with the Launch of its #ComoLoDigas Campaign

Joined by Puerto Rican Chef Manolo López and a collective of 200% visual artists, together they're honoring and displaying the many ways 200%ers pronounce Buchanan's through vibrant art across five cities

NEW YORK, Oct. 3, 2024-- Buchanan's Scotch Whisky is proud to announce the launch of the #ComoLoDigas campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce Buchanan's. From Boo-cha-nas to Bucána', Buchanan's is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand, however you say it.

In partnership with SNL's Marcello Hernández, celebrated Puerto Rican chef Manolo López, and a dynamic group of 200% visual artists this integrated marketing campaign is designed to champion Latinos' influence on the culture while showcasing that what differentiates them in language unites them in community.

Buchanan's has long been a beloved presence at gatherings among Hispanic Americans, embracing the spirit of "200%ers"—those who proudly navigate their dual identities. Recognizing that Hispanic audiences are not a monolith, Buchanan's aims to celebrate the nuances in our rich regional vocabulary and dialects within the 200% community, no matter what form it takes (or how it sounds). For this reason, Buchanan's is launching the #ComoLoDigas campaign during Hispanic Heritage Month to honor and celebrate these diverse linguistic experiences.

"What we really wanted to do with this campaign is to further expand on last year's 'We Are the Spirit of the 200%' campaign to focus on celebrating the pride that our consumers have in their communities," says Marketing Director of Buchanan's Scotch Whisky Linda Lagos-Morales. "The unique ways that Hispanic Americans pronounce Buchanan's reflects the diversity of 200%ers and is often directly representative of where they come from. We are proud to know that our brand is so ingrained in the culture that no matter where you are or how you pronounce it, we all share the same 200% spirit."

Kicking off in New York City, Buchanan's and Marcello brought the lively conversation to the streets of the 'Loisaida' (AKA, the Lower East Side) with a surprise appearance at the grand opening of Café Colmado, a brick-and-mortar coffee shop created by Chef Manolo López - where they interviewed Latinos of all backgrounds to talk about Buchanan's, Spanglish and the vocabulary that represents their unique 200% experiences in a 60-second 'hero video'.

"My dad calls it 'Booshanan', and I call it 'Bucachaná' or 'Buchacaná," said SNL's Marcello Hernández. "Throw a Scotch whisky in a Latino neighborhood and you're going to get some alternate pronunciations. This campaign is about how everyone can call it something different, but we all enjoy it. Hence #ComoLoDigas! Shoutout to all the 200%ers out there teaching their parents to say words like Buchanan's."

In October, Buchanan's will unveil five striking murals in New York, Miami, Houston, Los Angeles and Chicago, designed by local 200% artists D'ana Nuñez, Magdiel Lopez, Erasto Reyes and Tubs Each of these vibrant murals showcase the unique phonetic pronunciations of Buchanan's that reflect our 200%ers impact and the cultural influence in each city.

The campaign will continue rolling out throughout the month across digital platforms with :15 and :30 video spots and a social media call to action inviting brands and fans to join the conversation and share their unique pronunciations using #ComoLoDigas to celebrate how our differences can unite the Hispanic American community.

Buchanan's Whisky and Marcello Hernández invite everyone 21+ to join the #ComoLoDigas conversation by following @Buchananswhisky and continue the Hispanic Heritage Month celebration at home with easy-to-make cocktails, like the Piña Fizz and Buchanan's La Familia. Buchanan's Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of $29.99.

About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook and Instagram

About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, its people, brands and performance, visit www.Diageo.com. Visit DIAGEO'S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow along on Instagram for news and information about DIAGEO North America: @Diageo_NA.

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