Three Chord Bourbon Announces 2024 Backstage Series Bourbon Release with The Allman Brothers Band

A Blend of Bourbons Finished with Toasted Peach Wood That Harmonizes Craft and Musical Legacy.

NASHVILLE, Tenn., Aug. 8, 2024  August 8th, 2024 – Three Chord Bourbon, the acclaimed whiskey brand renowned for award-winning blends, innovative cask finishes and philanthropic work in the music community, is thrilled to announce the highly anticipated release of its 2024 Backstage Series. This year, The Backstage Series debuts with a collaboration featuring the legendary Allman Brothers Band - a blend of straight bourbon whiskey finished with toasted peach wood.

The idea for the collaboration originated in late 2022 with David Spero, Dickey Betts' long-time manager, along with the Allman Brothers Band estate, who saw an opportunity to bring the spirit of The Allman Brothers Band to new audiences while supporting the musical community. Inspired by the iconic album "Eat a Peach," every detail of this limited edition offering—from the label design to the blend of bourbons and the custom toasted peach wood finish—was developed collaboratively by the Allman Brothers Band and Three Chord Bourbon.

"If you like whiskey, you will dig our collaboration with Three Chord Bourbon. It's a celebration of our legacy. Far out man. The Road Goes on Forever," said Jaimoe, of The Allman Brothers Band.

"The music of the Allman Brothers Band is part of our culture, and has been part of my soundtrack as far back as I can remember. Collaborating with them has been an honor," says Ari Sussman, whiskey maker at Three Chord Bourbon. "We set out to make a whiskey with bold, distinctive aromas and flavors, while incorporating elements from the band's iconography. After various prototypes, we decided to focus on toasted peach wood. Though not commonly used in whiskey production, peach wood can impart sweetness, structure and a hint of smoke that enhances the whiskey base."

The color is a warm amber with hints of red and brown. The aroma blends spice, vanilla, toasted wood, and caramel. The taste is smooth and sweet, with added complexity from toasted peach wood. The finish is long and balanced, with notes of sweetness, spice, and caramel.

"We are excited to collaborate with The Allman Brothers Band for this special edition of our Backstage Series," said Neil Giraldo, founder of Three Chord Bourbon. "This bourbon is a true testament to the art of blending and finishing, encapsulating the spirit and soul of their music while offering a unique sensory experience through its finely-tuned flavors."

Enthusiasts can secure their bottles early as online pre-orders are available at the following link: https://allmanbrothersband.mashnetworks.co/ . The 2024 Backstage Series – The Allman Brothers Band Bourbon will also be available at select retailers later this year.

About Three Chord Bourbon:
Founded by musician and producer Neil Giraldo, Three Chord Bourbon is dedicated to creating premium bourbon that harmonizes exceptional craftsmanship with a passion for music. Each bottle represents a unique blend, carefully curated and finished to deliver a rich and memorable experience.

About The Allman Brothers Band:
Formed in 1969, The Allman Brothers Band amassed a legendary status in the music industry with their iconic Southern rock sound. Known for their improvisational skills and deep musical prowess, the band's legacy continues to influence and inspire generations of musicians and fans alike.

For more information, please visit the Three Chord Bourbon website or contact Ryan@threechordbourbon.com.

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SIP YOUR WAY THROUGH SEPTEMBER WITH BOURBON & BANTER'S 30 DAYS OF BOURBON CHALLENGE

Challenge yourself, your friends, and family to try new bourbons AND win exciting prizes in celebration of Bourbon Heritage Month

ST. LOUIS, Aug. 6, 2024- Bourbon & Banter will kick off National Bourbon Heritage Month with plenty of giveaways during the 11th annual "30 Days of Bourbon Challenge" starting September 1. This sip-and-salute celebration commemorates that auspicious moment on August 7, 2007, when the U.S. Senate declared September as National Bourbon Heritage Month.

We've done the 30 Days of Bourbon Challenge for just over a decade now and every year it gets better.

The bill, sponsored by Republican Senator Jim Bunning of Kentucky, passed by unanimous consent. The resolution calls for consumers who enjoy bourbon, declared "America's Native Spirit" by the 1864 Act of Congress, to celebrate the family heritage, tradition, and deep-rooted legacy that the bourbon industry contributes to the United States.

"Bourbon Heritage Month is an opportunity to educate yourself about bourbon, enjoy different cocktails and bourbons, and learn the history it has in the states," said Patrick "Pops" Garrett, founder, and Chief Drinking Officer for Bourbon & Banter. "At Bourbon & Banter, we take it as an opportunity to encourage bourbon lovers and those new to spirit to explore the many different bourbons out there, try something new, and revisit old favorites. It's a true celebration of all things bourbon."

Bourbon & Banter, part of the DrinkCurious community, will be celebrating in September with raffle prize packages, giveaways and their "30 Days of Bourbon Challenge."

The "Challenge" is a deep but systematic dive into "drinking curious." To drink curious is to leave your preconceptions at the door and share a drink with friends—those you know and those you'll make while sharing a drink. Camaraderie creates conversations that lead to deeper relationships and knowledge of what's in the glass.

To complete this challenge, participants must drink a different bourbon daily for the entire month. Each of the 30 bourbons must be distinctly different and Rye, Scotch or American malt whiskeys do not apply to the 30-day sip tally. Join the challenge here.

"We've done the 30 Days of Bourbon Challenge for just over a decade now and every year it gets better," said Garrett. "This year will be no different. We're going to have more giveaways, more interaction on social media, and plenty of fun while we're at it. It's an excuse to enjoy and celebrate bourbon with friends, family and even strangers."

More than 25 distilleries have joined Bourbon & Banter for this year's Bourbon Heritage Month donating swag for weekly Bourbon Swag Pack giveaways (5), and, at the end of the month, one Mega-Pack winner. In addition, there's chances to win smaller prizes like swag from your favorite brands, free online whiskey classes, Bourbon & Banter community memberships and gear from their DrinkCurious Bourbon shop. Bourbon enthusiasts are encouraged to follow Bourbon & Banter on Instagram, Facebook and X (formerly known as Twitter) closely for their chance to claim a prize.

About Bourbon & Banter:
Since 2011, Bourbon & Banter has been the go-to destination for bourbon and whiskey enthusiasts. As the number one media property for bourbon education, news, and reviews, the trusted and engaging content has built a passionate and loyal audience. Readers can find information on new products, industry insights, and bourbon-themed events. It started with one simple goal – spread the Bourbon Gospel – and has grown into a kinship – born in bourbon but cemented through genuine curiosity for the world of liquor and the resulting unfiltered conversations called banter. Visit www.bourbonbanter.com to learn more.

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Rod Stewart Celebrates Wolfie's Whisky Anniversary, End of Epic Residency, in Las Vegas

Duncan Frew, CEO of Wolfie’s Whisky and his partner, Sir Rod Stewart, Step Behind the Bar at The Barbershop

Las Vegas - Aug. 4, 2024 - Late last night, two-time Rock & Roll Hall of Famer Sir Rod Stewart surprised fans with an unforgettable appearance at The Barbershop Cuts & Cocktails, the swanky speakeasy and live music hot spot at The Cosmopolitan of Las Vegas. Joined by family and bandmates, the British rock legend celebrated the one-year anniversary of his award-winning Wolfie’s Whisky and the upcoming 200th show and conclusion of his epic 13-year “Rod Stewart - The Hits” residency on Wednesday, Aug. 7.

Unsuspecting fans were treated to an impromptu a capella performance of “Have I Told You Lately That I Love You,” and then a sing-along of “Ooh La La” joined by his backup singers, Holly Brewer, Becca Kotte, JoAnne Harper, and Radio XX, an all-star rock band including Ben Carey (formerly of Lifehouse and Savage Garden), Bryce Soderberg (Lifehouse), Toby Rand (Rockstar Supernova finalist), and drummer Al Seratto.

Stewart kicked off the evening by stepping behind the bar alongside his business partner, Duncan Frew, CEO of Wolfie’s Whisky, serving shots of their signature spirit to lucky guests. The rock icon then joined his wife, Penny Lancaster, and his family, including his children Sean, Liam and Renee Stewart, as well Liam’s newlywed wife, Nicole Artukovich, and Frew’s wife, Lauren.

Guests indulged in specialty cocktails crafted with Wolfie’s Whiskey, including the lavish Rockstar Martini, made with Wolfie's Scotch Whisky, Chambord, blood orange syrup, vanilla syrup, lime juice, and topped with champagne, as well as the hot and spicy Do Ya Think I’m Sexy, a mix of Wolfie's Scotch Whisky, agave syrup, lime juice, Fire Tincture, mint and jalapeño.

While on stage, Stewart was presented with a cake; an oversized replica of a Wolfie’s Whisky bottle.

The Barbershop has become a go-to spot for impromptu performances by top talent, with past surprise guests including Bruno Mars, Anderson .Paak, Zac Brown, Dave Matthews, Machine Gun Kelly, and Travis Barker. For reservations and more information, visit The Barbershop Cuts & Cocktails website or call (702) 698-7434.

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About The Barbershop Cuts & Cocktails:

Behind an unassuming janitor’s door inside the upscale men’s grooming salon at The Cosmopolitan of Las Vegas is The Barbershop Cuts & Cocktails, a swanky hideaway lounge meets rock saloon where live music is played nightly. Guests settle in for the night in an eclectic collection of leather couches and lush, oversized chairs while taking in live music and Barbershop’s next-level cocktails and spirits, highlighted by an impressive bourbon collection and craft beers. Bruno Mars and Anderson Paak, Zac Brown, Dave Matthews, Machine Gun Kelly and Travis Barker have all surprised fans with performances at the intimate cocktail lounge. Your grandfather’s barbershop with a twist, the salon offers stylish cuts, facials, a hot lather shave and beard and more, paired with the full bar menu. The grooming salon is open from 10 a.m. – 10 p.m. Sunday through Thursday and 10 a.m. - midnight Friday and Saturday. Appointments are available online, linked here. The saloon is open 8 p.m. to close Sunday through Wednesday and 6 p.m. to close Thursday – Saturday. VIP reservations are available online, linked here. More information is available on the website here, Instagram, Facebook, X at @TheBarbershopLV.

About Wolfie’s Whisky:

Music industry icon Sir Rod Stewart’s Wolfie's Whisky is a blended Scotch whisky that embodies his reputation as 'the Cockney Scotsman' and pays tribute to his Scottish heritage and cheeky chappie image. Wolfie's Whisky is a 40% ABV blended Scotch that perfectly marries grain whisky and malt whiskies, resulting in a lightly peated, smooth final blend. Distilled on the banks of Loch Lomond by an expert team with decades of whisky-making know-how, Wolfie’s truly has Scotland at its heart. With its unique blend of rock ‘n’ roll roots and Scottish and Americana heritage, Wolfie’s brings something new to the Scotch whisky market. Handcrafted in small batches using a three-step process of preparation, distillation, and maturation. More information about Wolfie’s Whisky is on the website at WolfiesWhisky.com, on Instagram at @WolfiesWhisky and on Facebook at @WolfiesOfficial.

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A Scoop of Delight: Sugarlands Introduces Mint Chocolate Chip Sippin’ Cream

Beloved ice cream flavor is Sugarlands’ newest dessert in a jar creation

GATLINBURG, Tenn. – (August 1, 2024) – Sugarlands Distilling Company, renowned for its award-winning craft spirits, today announced the newest addition to its lineup of acclaimed Sippin’ Creams – Mint Chocolate Chip. Seamlessly blending the refreshing taste of cool mint and decadent chocolate flavors with a subtle boozy kick, Mint Chocolate Chip Sippin’ Cream is perfect for adventure seekers who love ice cream with a twist.

Mint Chocolate Chip Sippin’ Cream is available beginning today at Sugarlands’ Gatlinburg distillery and soon at retailers nationwide. The rich and refreshing 40-proof (20% alcohol/volume) flavor will be available year-round in 750 mL and 50 mL jars. Like other Sugarlands Sippin’ Creams, Mint Chocolate Chip is a versatile addition to any home bar, perfect for sipping neat, over ice, mixed in cocktails or as a luxurious addition to coffee or desserts.

“Mint chocolate chip is one of the most popular ice cream flavors in the country and a flavor our fans have continuously asked for,” said Gred Eidam, Sugarlands master distiller. “Our distillery team worked tirelessly to create a drink with just the right combination of mint and chocolate to match the iconic ice cream flavors. We’re really excited for our fans to try this bold, fun Sippin’ Cream.”

Mint Chocolate Chip Sippin’ Cream is the fifth new product released by Sugarlands in 2024. Other recently launched spirits include Mark & Digger's Unaged Corn Whiskey, Birthday Cake Sippin' Cream, Sour Watermelon Moonshine and Orange Squeeze Moonshine. Birthday Cake Sippin' Cream was released in March for Sugarlands' 10th birthday and has already won awards at prestigious spirits competitions, including Double Gold at the San Francisco World Spirits Competition and Gold at the John Barleycorn Awards.

To find Sugarlands products at a retailer near you, visit FindMoonshine.com. Mint Chocolate Chip Sippin’ Cream is produced and bottled by Sugarlands Distilling Company, Gatlinburg, TN. 20% alc/vo. Must be 21+ to purchase.

About Sugarlands Distilling Co.

Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Founded in 2014, Sugarlands produces a full line of craft moonshines and sippin' creams with flavors like Mark Roger's American Peach Moonshine, Butter Pecan Sippin' Cream, Banana Pudding Sippin' Cream and Appalachian Apple Pie Moonshine. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).

In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series.

Sugarlands' downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor's number one thing to do in Gatlinburg and the world's top-rated distillery experience. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.
For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.

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Spice Up 'I Do's' With the Hottest Wedding Accessory of the Season: The Fireball Garter

This wedding season ditch the something blue in favor of something red hot, courtesy of Fireball

LOUISVILLE, Ky., July 30, 2024  Brides, grooms and wedding guests rejoice: getting the perfect wedding shot no longer applies to just photos! Fireball, the party favorite among wedding revelers everywhere, is thrilled to announce its first official contribution to matrimonial merriment: the Fireball Garter.

A smoking hot twist on a timeless bridal accessory, the Fireball Garter isn't like grandma's garter. This one comes with a spicy little secret: tucked away in its red, lacy embrace is a pocket perfectly sized to hold a 50ml shot of Fireball. Because what could be more fun than surprising your S/O with a sizzling surprise shot when they least expect it?! Getting iced is so last season - this year, bring the heat instead.

"Fireball is committed to rewriting the rules and setting fire to traditions one shot at a time, and weddings are no exception," said Danny Suich, Global Brand Director for Fireball. "Our fans have been making Fireball a part of their celebrations for years, from adult Fireball flower girls and guys, to wedding favors and more. Weddings light up when Fireball's involved, so we thought it was high time we ignited a part of the party that was begging for something a little extra: the garter toss. We're excited to see brides and grooms surprise their partners with something fun and unexpected that's sure to be remembered for years to come."

Not the bride? Not a problem. The Fireball garter can be worn under any formal wear so wedding attendees everywhere can also join in the fun.

The garter comes in two sizes, small-to-medium and large-to-extra-large, and goes on sale August 2 at 10:00 am EST for $11.99 at FireballWhisky.com. But, unlike a wedding's open bar, these are limited while supplies last, so fans are encouraged to act fast.

Stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook, and make sure to tag @FireballWhisky in your wedding shots on social.

About Fireball

Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

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