Russell's Reserve Introduces 15-Year-Old Limited Release Kentucky Straight Bourbon

Available starting July 1, the 2024 offering marks a departure from the distillery's expected release schedule to push the boundaries of extended aging

LAWRENCEBURG, Ky., June 13, 2024 - Multi-award-winning, best-in-class bourbon producer Russell's Reserve, known and applauded for its reverence to the rickhouse, introduces its 15-Year-Old 2024 Limited Release, an exquisite display of masterfully matured bourbon. This highly anticipated limited offering is a spiritual successor of Russell's Reserve 13-Year-Old that pushes the boundaries of extended aging.

Driven by a commitment to release only the highest quality specialty offerings rather than a set release structure, Kentucky Bourbon Hall of Fame Master Distiller Eddie Russell and his team identified this particular 15-year small-batch bourbon as this year's gold standard from the historic distillery. Crafted from thoughtfully selected barrels that had endured 15 years of Kentucky's frigid winters and intensely hot summers, Russell's Reserve 15 offers fans a layered and robust sipping experience, distinctly different from past releases.

"While it wasn't an easy decision to release something other than Russell's Reserve 13, the added complexity from extended aging was too exciting to pass up," said Eddie Russell. "It's been humbling to watch what started as a passion project – a place to celebrate my family's shared love of bourbon making – turn into something that's coveted by collectors the world over. We stay committed to bottling only the best, and only when it's ready. This year, that's brought to life in these bottles of Russell's Reserve 15-Year-Old."

Patiently crafted under Eddie's expert leadership, Russell's Reserve 15-Year-Old is a demonstration of his decades of experience and unmatched ability to develop complex and nuanced flavors through careful aging and keen barrel selection. Laid down a decade and a half ago, and watched over with care to be enjoyed by those who know good whiskey when they taste it, this robust bourbon offers notes of intense molasses and oak, along with the distillery's signature earthiness. Non-chill filtered and bottled at precisely 117.2 proof, the point at which Eddie felt the whiskey's character best shone through, it is a testament to a mastery worth collecting:

• Proof: 117.2
• Aroma: Dried fruits, caramel, nutmeg, clove, and oak with distillery's signature earthiness
• Taste: Spiced fruits, including cherry and plum, transition to notes of molasses, coffee, tobacco, and mature oak
• Finish: Long lasting finish with hints of dark cocoa, caramel, and smooth oak

Russell's Reserve's 15-Year-Old 2024 Limited Release is available for a limited time for $250 SRP per 750 ML bottle at select retailers throughout the US and Asia beginning July 1. Fans can sign up for the Russell's Reserve community newsletter at russellsreserve.com to be the first to learn about online availability. Whether you're enjoying Russell's Reserve with your family or with friends, please remember to do so responsibly.

About Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 4,900 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

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O.K.I. Spirits Launches Athlete's Cut Bourbon with 502Circle

LOUISVILLE, Ky., June 13, 2024  Two tri-state entrepreneurs and owners of O.K.I. Spirits, Chad Brizendine and Jake Warm, have launched a new bourbon label in partnership with 502Circle to support student athletes via the official NIL collective of Louisville athletics.

"I was born & raised in Louisville, KY and I'm a proud graduate of the University of Louisville" said Mr. Brizendine.  "We're thrilled to be partnering with Dan and the 502Circle to raise funds to support student athletes. Buying a fantastic bottle of bourbon for your home bar or tailgate to share with friends, family, and other fans is a great way to support 502Circle."

Athlete's Cut blended bourbon whiskey is a double barreled bourbon blend that spent more than 8 years in barrels.  The blend is comprised of 4 different mashbills from MGP's distillery in Lawrenceburg and is bottled at 90 proof in Bardstown, KY.  MSRP will be $49.99 and available throughout the state in early Fall 2024 for the start of football season.

"We're really proud of this blend which we believe is the perfect balance of corn & rye with a hint of malted barley" said Mr. Warm. "We too are thrilled to be giving 15% of all sales to 502Circle and give Louisville fans a really delicious way to support their local collective."

"I couldn't be more thrilled to have O.K.I. as our Official Whiskey Partner of 502Circle" said Dan Furman, President of 502Circle.  "We're in the heart of bourbon country and the launch of Athlete's Cut by O.K.I. gives our fans a fun way to support us by combining several passions."

Stay up to date on all things O.K.I. bourbon, including the launch of Athlete's Cut this Fall, on our Instagram or Facebook pages: www.facebook.com/okibourbon

About O.K.I. Spirits LLC
Whiskey entrepreneurs Chad Brizendine and Jake Warm are co-owners of O.K.I. Spirits LLC.  Brizendine was co-founder and Warm an early investor in George Remus Bourbon, acquired in 2016 by MGPI. O.K.I. Spirits are now available in 7 states and include Bourbon whiskey, Rye whiskey, and most recently O.K.I. Bourbon Barrel Ale.

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Charleston’s First Distillery is Celebrating Its 11th Birthday with a 7-Year Bourbon Release Party

Striped Pig Distillery is celebrating its 11 year anniversary with an event on Saturday, June 15, featuring a limited release bourbon, specialty bourbon cocktails, Ghost Monkey beer, live music and food.

Charleston, SC, June 14, 2024 The award-winning, woman-owned Striped Pig Distillery (SPD), Charleston’s first distillery since prohibition, will be celebrating its 11 year anniversary with a Bourbon Bash on Saturday, June 15, from 12pm to 6pm, featuring the limited edition release of a 7-Year-Old Cask Strength Bourbon. Following last year’s successful 10 Year event, which was a finalist for Best Party of The Year, Striped Pig will mark the special day with another epic Party at the Pig where guests can enjoy specialty bourbon cocktails, beer from Ghost Monkey Brewery, food from FedUp food truck, games and live music from TNT Duo. General Admission is free with advance sign up, or $10 at the door. VIP tickets include 10% off drinks and bottle purchases, and a bottle of the 7-Year Bourbon, with the option to partake in a commemorative bottling experience. General Admission attendees are encouraged to rideshare as parking is limited. In conjunction with Striped Pig’s Sip & Share platform, $2 for every bottle sold at the event will benefit the non-profit MiniSkirt. More details and tickets available here: https://www.eventbrite.com/e/birthday-bourbon-bash-tickets-880325887427
Striped Pig Distillery is located at 2225-A Old School Drive Charleston, SC 29405.
About the 7-Year-Old Cask Strength Bourbon
“Enjoy the full-bodied complexity and robust character of our exceptional 7-Year-Old Cask Strength Bourbon. Crafted with a mash bill of 70% corn, 21% rye, and 9% malted barley, this bourbon features a higher rye content, infusing both the nose and palate with warming spice notes. The aroma reveals hints of cinnamon, cherry, and leather for an inviting sensory experience. On the palate, discover layers of cinnamon, vanilla, and caramel, culminating in a rich, thick, and lingering finish.”
Striped Pig’s Party at the Pig will feature:
Live Music: TNT Duo
FedUp Food Truck (@FedUpTruckLLC)
Limited edition beer from Ghost Monkey Brewery
Striped Pig specialty bourbon cocktails
Games and more
About Striped Pig Distillery
Striped Pig helped revive the distillery scene in Charleston when it opened its doors in North Charleston in 2013, becoming the holy city’s first distillery since Prohibition. Its origin story is one of "great curiosity" and a nod to some tongue-in-cheek US history, brought to life by their beloved Striped Pig mascot Jackson, who some may remember made appearances at the Distillery and even downtown. Since those early days, the Pig has continued its support of the community, expanded its lineup, received numerous accolades and awards, and has kept driving the distillery scene in Charleston and the wider industry forward with firsts, like its Bottled in Bond Bourbon release and launching the first bourbon on the blockchain.
Striped Pig is the only WBENC certified soon to be Distillery-Brewery in the area, and is dedicated to fostering community growth through initiatives like its Sip & Share platform, helping change the meaning of drinking responsibly, delivering socially responsible beverages, while simultaneously impacting the economic empowerment of communities, and non-profits like MiniSkirt, which mentors young women aged 14-24 to grow their financial literacy, entrepreneurship, business and life skills. CEO Pixie Paula Dezzutti was recently honored in Forbes 50 over 50 and is author of Amazon #1 best seller Alphabet Soup: The ABCs of NFTs and Other Blockchain Acronyms.
About MiniSkirt
MiniSkirt is the 501(c)3 expansion of Charleston's first women's magazine, Skirt. MiniSkirt's mission is to empower young women aged 14-24 to achieve personal and professional success through a targeted mentoring program, with a focus on building financial literacy, fostering entrepreneurship, business and communication skills, and promoting holistic health—mentally, physically, and emotionally. As a community, we help young women unlock their potential and become confident, capable leaders.
Contact: Trina@theminiskirt.org
https://www.skirt.com/miniskirt/
Event info: https://stripedpigdistillery.com/party-at-the-pig-2024/
Tickets: https://www.eventbrite.com/e/birthday-bourbon-bash-tickets-880325887427
Striped Pig Distillery is located at 2225-A Old School Drive Charleston, SC 29405
For more information about the distillery, visit: http://www.stripedpigdistillery.com/

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Old Forester® Releases President's Choice for Father's Day

The limited release is the largest one-time drop of President's Choice in the brand's history

LOUISVILLE, Ky., June 12, 2024 - Today, Old Forester^® announces a surprise release of its most coveted and rarest expression, President's Choice, just in time to celebrate Father's Day.

Bottles from several single barrels will be sold online (where shipping is legal) and at Old Forester Distillery starting at 10 a.m. June 12.

President's Choice dates to 1964 when former Brown-Forman President George Garvin Brown II offered the first private single barrels to customers. That tradition continues today as Old Forester surprises consumers with a summer release of President's Choice.

"President's Choice is our most sought-after product – and most people never get the chance to buy a bottle," said Master Taster Melissa Rift. "We're excited to announce this special President's Choice release just in time for Father's Day."

The limited release comes from single barrels each with unique flavor profiles. The quality and characteristics of the barrels are crucial for the 7–12-year aging process and contribute to optimal flavor within the 105-120 proof range.

President's Choice retails for $225.

For more information on Old Forester, please visit OldForester.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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THE GLEN GRANT UNVEILS "THE GLASSHOUSE COLLECTION": A NEW PRESTIGE RANGE FEATURING THE OLDEST AGED SINGLE MALT SCOTCH WHISKIES IN THE PERMANENT PORTFOLIO

Comprised of the 21-Year-Old, Alongside New 25-Year-Old and 30-Year-Old Expressions, The Glasshouse Collection Celebrates the Exceptional Aging of The Glen Grant Whiskies

ROTHES, Scotland, June 11, 2024 - The Glen Grant Single Malt Scotch Whisky, nestled in the heart of Speyside, today unveils The Glasshouse Collection: a new prestige range featuring the oldest aged expressions ever in the distillery's permanent collection. The Glen Grant 21-Year-Old is joined by The Glen Grant 25-Year-Old and 30-Year-Old Single Malt Scotch Whiskies to form a collection of rare single malts which celebrate the unparalleled aging of whiskies from the over 180-year-old distillery.

The Glasshouse Collection was born from the legacy of The Glen Grant's visionary forefather James 'The Major' Grant. An avid traveler, 'The Major' was a charismatic and eccentric innovator, voyaging to destinations around the world – from Southern Africa to the peaks of the Himalayas. With every adventure, he collected flowers and plants, bringing them back to Scotland and his vast Victorian-inspired glasshouse, built in 1886 to protect and nurture the most precious and delicate plants, just as the distillery's warehouses have done with these exquisite spirits for decades.

This is the inspiration for The Glen Grant Glasshouse Collection, comprised of three rare single malt whiskies, created to capture the essence of The Major's Glasshouse. Each expression reflects a distinct time of day, from the first light of dawn until the moonlit night, using the light inside the glasshouse as a metaphor for the character of each exceptionally aged spirit.

The launch of this new collection marks a significant milestone for The Glen Grant, as legendary Master Distiller Dennis Malcolm OBE approaches his retirement after over six decades in the Scotch whisky industry. The Glasshouse Collection will be the last whiskies to be released under Dennis' stewardship, but his legacy will be upheld and honoured by his successor Greig Stables, who has worked closely with Dennis over the last 18 years and played a pivotal role in the creation of the new collection.

"Working alongside Dennis for nearly two decades has been an incredible journey and I'm deeply grateful for his insight and guidance," said Stables. "As I become Master Distiller, I carry with me the lessons learned and the guiding vision imparted on this journey.  I'm honoured to lead The Glen Grant into this new chapter and am excited and enthused for what is to come. Now as we introduce these rare and aged whiskies, I am thrilled we can showcase how exceptionally The Glen Grant spirit ages over time, maintaining its character and integrity. In honour of the launch and the legacy of Dennis, I'd like to raise a toast to him with our Double Gold award winning 25-Year-Old."

JOURNEY THROUGH THE GLASSHOUSE COLLECTION 
Each carefully aged prestige whisky in The Glasshouse Collection is matured in American oak bourbon barrels and Oloroso Sherry casks within the hallowed walls of the distillery's oldest traditional stone dunnage warehouse. Our signature taller-necked copper stills and water-cooling purifiers, which ensure that only the finest vapors are collected, create the distinct and delicate essence of zesty green apples for which The Glen Grant is known. The character of the three whiskies, 21-, 25-, and 30-Year-Old, represent a journey through the cycle of daylight within the Glasshouse and showcase the aging potential of The Glen Grant spirit.

The Glen Grant 21-Year-Old represents the first light in the Glasshouse, capturing the delicate and ethereal quality of the early morning light. Just as the first light of day breathes life into the garden, this expression embodies a fresh and vibrant character with an explosion of tropical fruits, creamy butter notes, and an enduring crème brûlée finish define this single malt, transporting and immersing you in the light, with characterful flair. Bottled at 46% ABV, natural in color, and non-chill filtered, it encapsulates the evocative and aromatic warmth akin to the sun illuminating the day.

As the light of golden hour casts its glow on the Glasshouse, a new offering from The Glen Grant, the distinguished 25-Year-Old, comes to life. Like the setting sun casting its warm glow, this whisky unveils itself with velvety smoothness. It encapsulates the essence of dried stone fruit and toffee notes, each sip revealing distinctly sweet aromas. Delve deeper, and uncover rich flavors of dark chocolate, zesty orange, oak, and nutmeg, culminating in a finish of warm spice with a subtle hint of soft smoke. With 25 years of aging and bottled at 46% ABV, natural in color, and non-chill filtered, this expression embodies the evocative and aromatic warmth reminiscent of the sun gently setting over the Glasshouse during the golden hour. Just as the last rays of daylight caress the landscape, this whisky captures the essence of lingering warmth and golden hues.

As twilight descends upon us, we are transported to the Glasshouse bathed in moonlight, tranquil yet alive with movement of light and shadow. In this moment we discover The Glen Grant 30-Year-Old, rare and exquisite with a bouquet of rich, complex, oaky tones and deep, distinctive finish. Matured for thirty years, this rare and evocative whisky unfolds with intricate layers of oak, woven with hints of nectarine, honey, and dried fruit, evoking a sense of timeless indulgence. Each sip reveals the depth of its maturity, as flavors of demerara sugar and a velvety creaminess dance upon the palate, leading to an irresistibly sweet and fruity finish that lingers, leaving one yearning for more. Bottled at 48% ABV, natural in color, and non-chill filtered, 30-Year-Old welcomes the cool tones of moonlight as they wash over the Glasshouse.

A DAY IN THE GLASSHOUSE: AN EXPLORATION OF LIGHT WITH LACHLAN TURCZAN
To mark the launch of this historic release, The Glen Grant has partnered with artist Lachlan Turczan, to create a new installation titled "A Day in the Glasshouse" through his immersive series, 'Optical Resonance.' Turczan's innovative cymatic sculptures utilize light and water, a fundamental component of the distillation process, to create mesmerizing reflections. "A Day in the Glasshouse" is portrayed through three pieces, each reflecting the unique facets of a different whisky in the prestigious range. An ode to the individual age, character, and time of day associated with each spirit, this artistic partnership immerses enthusiasts in an experiential multi-sensory journey to heighten the tasting experience of each expression, beautifully aligning with The Glen Grant's commitment to taking inspiration from around the world.

"My exploration of The Glen Grant Glasshouse Collection is rooted in my art practice exploring liquid light phenomena. I was inspired by the fascinating history of James 'The Major' Grant, whose travels and passion for preservation echo my own interests. With 'Optical Resonance,' I aimed to highlight the nuances of changing light throughout the day, paired with each whisky. From the gentle ripples of dawn embodied the 21-Year-Old to the mesmerizing cymatic patterns of the moonlit 30-Year-Old, my water and light sculptures offer an immersive sensory experience that invites enthusiasts to experience the confluence of art, science, and world-renowned whisky craftsmanship."

AVAILABILITY
The Glasshouse Collection will be available in select markets worldwide, including the U.S, U.K., and Asia beginning in 2024. Joining the 21-Year-Old (RSP $360 USD), The Glen Grant 25-Year-Old will be available at an RSP of $1,000 USD and The Glen Grant 30-Year-Old at an RSP of $3,000 USD.

For more information, please visit us at our website or follow us on Instagram @theglengrant.

ABOUT THE GLEN GRANT
Brothers James and John Grant built The Glen Grant in 1840, the first distillery in the town of Rothes in Speyside. They left a legacy of ingenuity by engineering the first northern railroad and introducing electric light to both the distillery and the entire town. In 1872, heir James 'The Major' Grant, a charismatic innovator and adventurous traveler, inherited the business. Through his intrepid journeys to destinations around the world, he made inspiring discoveries which led to the creation of his beloved 27-acre Garden of Splendours, the only distillery garden of its kind in Scotland. Inspired by his splendid garden, he envisioned a distinctive single malt, engineering tall, slender pot stills combined with unique water-cooling purifiers to create the evocative flavour profile that defines The Glen Grant Single Malt Scotch Whisky to this day.

Now, it is our Master Distiller who honours the passionate spirit of The Glen Grant. The team at the Glen Grant, continues combining tradition and innovation to preserve the rare character of the whiskies, which are crafted from barley to bottle entirely on the distillery grounds, ultimately ensuring the utmost quality.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 4,900 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

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UNITED IN SPIRIT: JIM BEAM® AND U.S. SOCCER FEDERATION ANNOUNCE NEW, MULTI-YEAR PARTNERSHIP

Jim Beam is bringing people together over their love of bourbon and live sport as the Official Spirit Partner of U.S. Soccer

CLERMONT, Ky., June 10, 2024 - Jim Beam, the world's number one bourbon and an enduring American icon, is thrilled to announce its new partnership with the U.S. Soccer Federation as the exclusive spirit sponsor. This collaboration marks a significant milestone for both brands, uniting the rich heritage of Jim Beam with the rising popularity of soccer in the U.S. Together, they will ignite the flame of the pitch across the country by creating unifying experiences that bring people together to celebrate.

As Official Partner of U.S. Soccer, Jim Beam will have a year-round presence at select U.S. Women's (USWNT), Men's (USMNT), and Extended National Team matches across the country, including on-field activations and fan events. Embracing the rich traditions cherished by soccer enthusiasts nationwide, Jim Beam is diving headfirst into the vibrant and growing world of U.S. soccer., which will include our National Teams' participation in some of the sport's biggest global events, including the 2026 FIFA World Cup which will be co-hosted by the United States.

"Jim Beam is thrilled to join forces with the U.S. Soccer Federation," said Rashidi Hodari, Managing Director of James B. Beam Distilling Co. "Through this partnership we aim to unite those who love the game worldwide, empowering them to passionately express and exchange their adoration. At Jim Beam, we value new connections that are formed when people can experience moments together, that's why we're committed to enhancing and fostering a sense of community across the country. We look forward to raising a glass to the passionate fans of the U.S. Soccer Federation at matches across the country."

To kick off the partnership, Jim Beam will host a celebratory block party in Orlando, FL, ahead of the U.S. Men's National Team match against five-time world champion. Brazil on June 12, 2024. Throughout the year, Jim Beam and U.S. Soccer's block parties will transform vibrant neighborhoods across the country into electrifying festivals celebrating Jim Beam and game days. Each event will be a pre-match celebration for both the Men's and Women's National Teams, pulsating with passion, live music, interactive games, delicious food, and the finest American Whiskey, Jim Beam.

"U.S. Soccer is thrilled to welcome Suntory Global Spirits as its Official Spirits Partner during this incredibly exciting runway for our sport," said Dan Gaiman, Sr. Vice President of Partnership Development & Strategy at U.S. Soccer. "Jim Beam is an iconic brand that brings people together and we're looking forward to collaborating to further enhance the U.S. Soccer fan experience."

To learn more about Jim Beam and U.S. Soccer, visit www.jimbeam.com and ussoccer.com, or follow @jimbeamofficial and @ussoccer on Instagram.

About Jim Beam^® Bourbon

Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam^® and Maker's Mark^®; Japanese whiskies, including Yamazaki^®, Hakushu^®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig^® and Bowmore^®, Suntory Global Spirits also produces leading brands such as Tres Generaciones^® and El Tesoro^® tequila, Roku™ and Sipsmith^® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

About the U.S. Soccer Federation

Founded in 1913, U.S. Soccer has been the official governing body of the sport in the United States for more than 100 years. As U.S. Soccer looks toward the future amid an unprecedented moment of opportunity, it has aligned its efforts around five strategic pillars: Grow the game by increasing youth and adult participation and accessibility to the sport; Foster best playing environments through quality of referees and coaches, and commitment to participant safety; Develop winning teams through solidified pathways and success of professional leagues; Grow the soccer economy to fuel reinvestment by increasing membership, fandom and commercial success; and Create a world-class organization through revitalized structure and culture, best-in-class talent, progress in DEIB, and more. For more information, visit ussoccer.com/ourvision.

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Shankar Distillers to Showcase Michigan-Made Varchas Whiskeys

TROY, MICH.  June 10, 2024—Beginning July 12, emerging global whiskey brand Varchas Whiskey is launching Shankar Distillers, an innovative distillery and tasting room in Troy where guests can enjoy drams of award-winning craft bourbons and newly created spirits, experiential whiskey tours and an exciting menu of original and classic cocktails. The ambitious distillery offers a collection of premium whiskeys that reflect a harmonious marriage of East and West cultures, creating spirits that transcend boundaries.

The Shankar Distillers tasting room and distillery is located at 1030 Chicago Road, Troy, Mich.  The building is instantly recognized, thanks to a second story distillation column housed in a glass tower that peers out the roof, and the eagle mural painted on the side of the building.

Distillery tours include a behind-the-scenes, escorted route through the distillery’s production facility and rickhouse, explaining the art and science of the distillation and aging processes, followed by a sensory whiskey tasting experience that explains how to best enjoy and experience the aroma, flavor and finish of the distillery’s many whiskeys.

Founded by V2Soft Founder and Tech Entrepreneur Varchasvi Shankar, the American whiskey distillery is the first to be opened by an Indian immigrant and Varchas Whiskey is the first American craft bourbon being exported to India.

Varchas is best known for its award-winning whiskeys, including two whiskeys honored as Gold Medal Winners at the recent 2024 San Francisco World Spirits Competition:  Varchas Straight Bourbon Whiskey and Varchas Reserve 102 Straight Bourbon Whiskey.  All the bottles are works of art with a double-headed eagle label and the distinctive American eagle top that symbolizes Shankar’s Indian heritage combined with his success in America.

“I’ve always had a tremendous passion for whiskey, and I wanted to be a part of taking America’s bourbon boom global. With all my business travel, I saw that there were very few delicious bourbons in my home country of India, even though it’s the biggest whiskey market in the world,” said Shankar.  “We now export our craft bourbon to India and sell more Varchas Whiskey there than many other famous American brands.  I’m proud to be making it in my home state of Michigan and bringing it to the rest the world.”

The US Department of Agriculture and US Dept of Commerce have helped to promote Varchas products in India and the Michigan Department of Agriculture and Rural Development (MDARD) is currently helping the brand in Michigan.

Master Distiller Kylash Sivakumar and Shankar worked together to create a distillery filled with the latest equipment and technology to ensure that each small batch of whiskey is handcrafted with their expert touch.

“Our plan is to source our corn, rye and barley from Michigan’s best farms and pair it with fresh Great Lakes water to get the distinctive flavor for our Varchas whiskeys,” said Sivakumar.  “It’s an awesome example of how Michigan manufacturing is creating whiskeys that are being enjoyed across the US in states like Georgia, Illinois, Florida, Maryland, Texas and Virginia, and even as far as India. That said, one of the most exciting parts of this project for me is being able to create some experimental, limited-edition whiskeys that you’ll only be able to get at our distillery.”

Beginning July 12, the tasting room will be open Wednesday through Sunday and tours will be available Friday, Saturday and Sunday afternoon.  To book a tour, visit https://www.shankardistillers.com/book-a-tour/.

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THE JAMES B. BEAM DISTILLING CO. ANNOUNCES NEW VISITOR EXPERIENCES AND EVENTS CALENDAR

Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship.

CLERMONT, Ky., June 6, 2024 - The James B. Beam Distilling Co., home of the World's #1 bourbon Jim Beam^®, is excited to announce several new visitor experiences and an expanded events calendar this year. New offerings include brand-specific consumer experiences for Knob Creek^® and Jim Beam^® and for the first time ever, consumers will have access to the state-of-the-art Fred B. Noe Distillery with a limited series of "Behind The Beam" events where guests can enjoy a personalized tour and tasting led by one of our Master Distillers, Fred or Freddie Noe.

Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making and 8 Generations of Craftsmanship

These newly designed experiences have been thoughtfully curated to make guests feel part of the First Family of Bourbon and immerse them into their 229 years of whiskey-making expertise. In 2022, The James B. Beam Distilling Co. underwent a multi-million-dollar campus renovation including a revamp of the American Outpost, opening of The Fred B. Noe Distillery, and adding The Kitchen Table restaurant, further establishing the distillery as a must-visit tourism destination. Since then, daily visits have increased by 60%, and last year alone, The James B. Beam Distilling Co. welcomed over 126,000 visitors. This is part of a larger post-pandemic tourism trend and travel boom, and according to the Kentucky Distillers' Association, the Kentucky Bourbon Trail surpassed a record-breaking two million visitors in 2022.

For the first time in 229 years, father and son Master Distillers are working alongside one another to continue inventing and reinventing the American Whiskey category. Fred Noe, 7th Generation Master Distiller, oversees some of the most well-known whiskeys in the world including Jim Beam^®, Basil Hayden^® and Knob Creek^®; while his son Freddie, 8th Generation Master Distiller is at the helm of innovation in American Whiskey and oversees The Fred B. Noe Distillery which opened its doors in 2021 for small batch production of Booker's^®, Baker's^®, Little Book^®, Legent^®, and more.

The James B. Beam Distilling Co. Visitor Experiences
In addition to the new tours outlined below, guests can still book the classics like the Basil Hayden Culinary Tasting Experience, Family Reserve Tasting, Beam Made Bourbon Distillery Tour & Tasting, and Meet the Family Tasting. A list of tours can be found here.

• Behind the Beam ($350): Get a glimpse behind the scenes at the production methods that helped the First Family of Bourbon build the world's favorite Bourbon and an innovative portfolio of small-batch whiskeys. In Behind the Beam, guests are guided on a behind-the-scenes tour of the newly opened Fred B. Noe Distillery, have a front row seat to the bottling process of Knob Creek^® Single Barrel Reserve and enjoy tasting and storytelling led by a Master Distiller. Following the tour, guests are treated to some of Beam's finest whiskey and a few of the most sought-after new releases paired with a Kentucky-inspired lunch at The Kitchen Table. Behind the Beam dates and themes can be found here.

Themes:

• Behind The Beam – Maturation Matters
  Bourbon lovers can join Fred and Freddie Noe on an experience through the historic warehouses of James B. Beam Distilling Co. where guests will learn the secrets of how time, temperature and wood impact the World's #1 Bourbon.

• Behind The Beam - Little Book^® + Country Ham
  When Freddie Noe set out to make his own mark on the bourbon industry, he wanted to honor his grandfather Booker by creating a product with one attribute in mind: flavor. Join Freddie Noe as he takes you through the process of blending a new batch of Little Book and enjoy a tasting against other traditional bourbons to showcase the contrast and what blending can do to elevate flavors. After, you'll join Freddie to see how his innovative flair extends to a famous family heirloom: Freddie's country ham. Whether it is in bourbon or cooking, the Beam family has always pushed the boundaries of flavor.

• Behind The Beam - Cocktails
  Fred and Freddie love nothing more than using Beam bourbons to make cocktails. Yet with so much mixology experience, what are the favorite cocktails of the Master Distillers of the First Family of Bourbon? An immersive mixology experience in which you'll explore which cocktails pair best with Beam Distilling brands.

• 8 Generations Tasting Experience ($40): Taste through 229 years of whiskey making and discover the unique fingerprint each generation has left on this iconic spirit through a 40-minute guided experience. Guests will discover the Beam and Noe families' rich legacy while tasting seven unique whiskeys, each a captivating chapter narrating their pioneering journey. From pre-prohibition classics to innovative contemporary expressions, this guided exploration lets guests experience the evolution of American Whiskey firsthand.
• Knob Creek Tasting Experience ($25): Embark on a guided tasting experience featuring Knob Creek's lauded small-batch bourbons and rye whiskeys. Learn the secrets behind Knob Creek's unique aging process through a 30-minute guided tour and discover how each different varietal tells its own story and learn how the release of Knob Creek^® was a major step toward making the small-batch whiskey movement what it is today.
• Jim Beam Tasting Experience ($20): Journey through the iconic expressions of the World's #1 Bourbon brand in this immersive experience with a curated selection of Jim Beam^® expressions, allowing guests to appreciate the subtle nuances of each bottling. From Jacob Beam's pre-prohibition roots to the modern-day leadership of Master Distillers Fred and Freddie Noe, this 30-minute guided exploration showcases the evolution of this iconic brand.

The Kitchen Table Restaurant and The Clermont Supper Club Dinner Series
The James B. Beam Distilling Co. has released 2024 dates for the Clermont Supper Club dinner series at The Kitchen Table, the full-service restaurant inspired by the original Beam family kitchen table, a place of storytelling, whiskey sharing and recipes. Guests can purchase dinner tickets and join Master Distillers Fred and Freddie Noe for an evening of Beam family-inspired fare, unique cocktails, tasting of new whiskeys and behind-the-scenes barrel stories directly from the First Family of Bourbon themselves. Dinner details and tickets can be found here.

Upcoming Clermont Supper Club Dates

• Thursday, June 13 - Bardstown Bourbon Collection™
• Thursday, July 18 - Knob Creek^®
• Thursday, August 15 - Bakers^® 13
• Thursday, September 12 - Little Book^®
• Thursday, October 17 - Beam Family 
• Thursday, November 14 - Distillers' Share™
• Thursday, December 12 - Holiday Edition

Please visit beamdistilling.com for more information about The James B. Beam Distilling Co. and to purchase tickets to any of these experiences. While tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant.

The James B. Beam Distilling Co. is an ideal location and venue for weddings, corporate travel and meetings, family gatherings, bachelor(ette) parties, birthdays and more. Inquiries can be made here.

About The James B. Beam Distilling Co.
Founded by America's first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam^®, Basil Hayden^®, Knob Creek^®, Booker's®, Baker's^®, Little Book®, Legent^®, Old Tub^®, Old Overholt^®, Old Crow^®, and Old Grand-Dad^®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.

About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam^® and Maker's Mark^®; Japanese whiskies, including Yamazaki^®, Hakushu^®, Hibiki^® and Toki™; and leading Scotch brands including Laphroaig^® and Bowmore^®, Suntory Global Spirits also produces leading brands such as Tres Generaciones^® and El Tesoro^® tequila, Roku™ and Sipsmith^® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

ENJOY RESPONSIBLY.

©2024 Suntory Global Spirits, New York, NY. James B. Beam Distilling Co., 526 Happy Hollow Rd, Clermont, KY 40110 USA

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