Award-Winning Distillery Buffalo Trace Selects Premium Barrel for Holland America Line

Master blenders Drew Mayville and Kentucky Bourbon Hall of Fame inductee Freddie Johnson curate an exclusive barrel for the fleet

SEATTLE, Feb. 15, 2024  Holland America Line's beverage program is introducing an exclusive single barrel select bourbon from Buffalo Trace Distillery, the oldest continuously operating distillery in the United States. This premium offering, curated by Sazerac Master Blender Drew Mayville and Kentucky Bourbon Hall of Fame inductee Freddie Johnson, will be available fleetwide in March while supplies last.

The opportunity to serve this unique bourbon arose when Mayville, an avid Holland America Line cruiser, endorsed the cruise line for the prestigious Sazerac Barrel Select program — an honor limited to only a few participants each year. Sazerac is a family of more than 450 brands from award-winning distilleries around the world. The Sazerac Barrel Select Program allows spirits enthusiasts the unique opportunity to hand-pick a barrel from Sazerac's award-winning collection.

"We strive to share experiences with our guests that they won't find anywhere else," said Michael Stendebach, Holland America Line's vice president of food, beverage and rooms divisions. "Collaborating with Buffalo Trace to craft a signature bourbon has been an incredible journey. Drew and Freddie guided us to select a barrel that will resonate with our guests and is the perfect representation of our two iconic brands."

Holland America Line team members were invited to Buffalo Trace Distillery in Kentucky to join Mayville and Johnson in the private barrel selection room, located in the well-known Warehouse D. At the distillery, the group chose four barrels, and then Mayville and Johnson — both icons in the bourbon and spirits world — guided them through a tasting. The group ultimately chose a barrel that offers the distinct characteristics of Buffalo Trace Bourbon, with more intense notes of oak and spice on the nose with a smooth, lingering finish. Mayville reflected on the experience, stating: "We aimed to select an expressive and distinctive barrel for Holland America Line, confident that their guests would enjoy trying something truly unique to the cruise line."

The standout choice was Barrel #002, filled on Dec. 21, 2015, and aged in Warehouse U on Floor 5, Rick 34. This hand-selected barrel has been bottled and shipped fleetwide and will be available for guests to order in March. Enthusiasts seeking to try this exclusive bourbon will find it in the Ocean Bar on each Holland America ship, where it will be served neat, on the rocks, or as an Old Fashioned.

Buffalo Trace joins Holland America Line's evolving beverage program that includes partnering with award-winning bartender Ivy Mix who created new cocktails that capture the essence of Mexico and Latin America, launching its own De Lijn gin and introducing a traditional, pirate-inspired rum punch crafted by renowned mixologist David Wondrich that is available on Caribbean cruises. Additional destination-inspired beverage partnerships will be announced soon.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Twitter, Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea each evening and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world.

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WESTLAND DISTILLERY ACHIEVES CERTIFIED B CORP™ STATUS

Leading American Single Malt Whiskey Producer Meets the Required Social & Environmental Targets to Become a Certified B Corporation & Be a Force for Good

SEATTLE, Feb. 13, 2024  Already one of the original leading American Single Malt Whiskey producers, Westland Distillery announces today another proud achievement: earning B Corp™ Certification, which demands adhering to the highest levels of social and environmental performance, public transparency and accountability.

Administered by the nonprofit B Lab, B Corp™ certification puts Westland within a global community of for-profit leaders pledging to use business as a force for good – making decisions based on their positive impact on people and the planet. To become a Certified B Corporation, companies undergo a rigorous review of the impact of their operations and business model on their workers, customers, communities and environment, and must meet a minimum verified score on the B Impact Assessment.

"Achieving B Corp status has been central to Westland's mission since its inception," says Jason Moore, Westland Distillery's Managing Director. "When we speak of being 'thoughtfully made,' we don't just mean our award-winning single malts. We strive to be thoughtful throughout every aspect of our business, which is why the entire Westland team is so immensely proud to achieve this incredible milestone."

Central pillars of the B Corp verification process evaluate such tenets as transparency; the health, wellness and safety of workers; customer satisfaction; environmental impact, and relationships with local suppliers.

"Knowing our farmers and grain breeders directly, plus our work with Washington State University's Bread Lab, are critical to our success with our community and our resulting whiskies," says Master Distiller Tyler Pederson, who oversees the creation of Westland's Flagship American Single Malt Whiskey and the Outpost Range of limited edition single malts – Garryana, which showcases the Pacific Northwest's rare indigenous oak Quercus Garryana; Colere, which showcases local barley varieties source through local farmers, and Solum, which is the first nationally released American whiskey peated with American peat.

"Pioneering the use of American peat, working to preserve and replant Quercus Garryana oak trees, and achieving Energy Star certification are just some of the steps we've taken in our comprehensive approach to sustainable practices," says Pederson. Westland invests in technology that ensures optimal environmental impact throughout the production process, such as employing a cooling tower to recycle water for condensers and thereby reduce water waste.

"Westland is an open book when it comes to transparency," says Moore. "We find that sharing as much information about sourcing and production as possible – especially with our whiskey releases – is what sets us apart." This sharing philosophy is central to the Tasting Room visitor experience at Westland in Seattle's SoDo neighborhood, where guests receive comprehensive information on every aspect of the Westland story in addition to tasting their award-winning American single malts.

For information about Westland, please visit www.westlanddistillery.com.

About Westland Distillery
Founded in 2010 and acquired by Remy-Cointreau in 2017, Seattle's Westland Distillery brings a new and uniquely American voice to the world of single malt whiskey by exploring possibilities that have been ignored for generations. Along the way, Westland has been recognized as the country's leading producer of American Single Malt Whiskey and founded the formal establishment of the emerging American Single Malt Whiskey category by starting the American Single Malt Whiskey Commission. While the distillery uses the same basic ingredients and processes used for centuries by traditional Old World single malt producers, it doesn't simply seek to replicate the results of its Scottish predecessors. Instead, Westland works to create whiskies that reflect the distinct qualities of its time, place and culture in the Pacific Northwest. All of Westland's expressions are distilled at the Seattle distillery from 100% malted barley and fermented with a unique Belgian Saison brewer's yeast before maturing in one of a variety of cask types, including new American oak, ex-Bourbon, ex-Sherry, and Garry Oak, to name a few. Westland achieved Energy Star Certification in 2023 and B Corp Certification in 2024.

About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:

1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability
2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last
3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits
4. Inspiring millions to join the movement through compelling storytelling through the digital platform B the Change: Bthechange.com

To learn more, visit www.bcorporation.net.

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Staghorn Names Lisa Wicker Master Distiller of New Garrard County Distilling Co.

Former Widow Jane President and Master Distiller Takes Helm at Largest All-New Independent Distillery in Kentucky

ATLANTA (February 13, 2024) – Atlanta-based premium spirits company Staghorn has named award-winning craft whiskey maker Lisa Wicker as the first Master Distiller of its recently opened Garrard County Distilling Co. in Lancaster, Kentucky. The former Widow Jane Distillery leader will oversee whiskey making at the largest all-new independent distillery in the commonwealth, capable of producing 8.5 million proof gallons or 150,000 barrels of whiskey a year. The distillery began operations in January.

Wicker brings more than 20 years of distilling and winemaking experience to Garrard County Distilling Co. In her new role as Master Distiller, she will manage all aspects of whiskey production, including grain selection, fermentation, distillation, blending, and aging for the company’s owned whiskey brands, including All Nations, as well as contract-distilled whiskey.

Prior to joining Garrard County Distilling Co., Wicker was the President and Master Distiller of Widow Jane Distillery in Brooklyn, NY, where she worked for nearly six years. There, her highly regarded whiskeys earned such accolades as Whisky Magazine’s Best Small Batch Bourbon 2022, Best in Class at the 2019 Whiskies of the World Awards, and a Double Gold Medal at the prestigious San Francisco World Spirits Competition. She was also nominated for the Icons of Whiskey Master Distiller/Blender of the Year. Under Wicker, Widow Jane was the largest heirloom corn crop whiskey in the U.S. for several years.

Wicker’s other experience in the spirits industry includes lead distilling roles at Lexington Brewing & Distilling Company, Samson & Surrey, Limestone Branch, and Starlight Distillery. For years, she served as a consulting distiller at George Washington’s Distillery, the revival of our first president’s historic distillery at Mount Vernon, Virginia.

“I am so grateful to the team at Staghorn for this amazing opportunity to lead the whiskey making team at this beautiful new facility,” said Wicker. “Though this is one of the largest distilleries in Kentucky, my focus will remain on creating whiskeys using the hands-on, traditional craft disciplines I have honed over the past several decades.”

“When we were looking for a head distiller at Garrard County Distilling Co., we wanted someone with deep experience in time-honored distilling methods but also someone with an eye for what’s next. This made Lisa our obvious first choice,” said Ray Franklin, Founder of Staghorn.

Until the whiskey currently in production matures, Wicker will focus her attention on Staghorn’s All Nations brand, selecting and blending whiskey from the company’s more than 17,000 sourced-barrel inventory. Garrard County Distilling Co. plans to announce several new brands in 2024.

“High-rye and wheated bourbons are going to be the calling card for Garrard County Distilling Co., but I am also excited to explore rye whiskey, American single malt and some other emerging categories,” continued Wicker. “Key for me will be to have a premium whiskey for everyone, so expect a broad portfolio across multiple price points, from your daily sipper to the bottle you pull out for special occasions.”

Located 30 minutes south of Lexington, the 210-acre Garrard County Distilling Co. site includes the 50,000+ sq ft distillery, as well as two 20,000 sq ft rickhouses, with plans for a total of 24 aging warehouses by 2030, each holding nearly 25,000 barrels. A visitor center with tasting room and restaurant is scheduled to open by the end of this year. This is the first commercial distillery in the formerly dry county since the 1800s.

Media images and video can be found HERE.

Follow Garrard County Distilling Co. on Instagram, Facebook, X, and Threads.

ABOUT STAGHORN

Staghorn is a premium spirits company based in Atlanta, Georgia. Founded by industry veteran Ray Franklin in 2018, Staghorn owns Garrard County Distilling Co., the largest all-new independent distillery in Kentucky, producing premium whiskeys and spirits. Currently, Staghorn’s brand portfolio includes All Nations, which was awarded multiple Double Gold medals at the prestigious San Francisco Wine and Spirits Competition. The company’s name is born from the engaging Staghorn Sumac, a native shrub with an unexpected appearance, particularly at full bloom, that echoes the curiosity inherent to making great spirits.

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Skrewball Whiskey Announces Partnership with National Touring Artist Dee Jay Silver and His DJ Duo, RoadHouse, Featuring Blake Horstmann

The original peanut butter whiskey teams up with recording artist to bring the ultimate party experience to upcoming events nationwide

NEW YORK , Feb. 9, 2024 Skrewball Whiskey, the original peanut butter whiskey, announced today its partnership with Dee Jay Silver to bring the ultimate party experience across the nation timed with the upcoming major golf event in Scottsdale, AZ and the Big Game in Las Vegas, NV. These are just the first in a series of electric Skrewball sponsored experiences at major events in the coming months with Dee Jay Silver and Blake Horstmann of RoadHouse, the first DJ duo to sign with a Nashville record label.

Upcoming scheduled parties with Skrewball Whiskey include:

Saturday, Feb. 10^th 4:00 pm - 8:00 pm – Party at El Hefe Scottsdale with Blake Horstmann

• Saturday, Feb. 10^th 9:30 pm - 2:00 am– Las Vegas Big Game Party at Foundation Room Las Vegas

"We're thrilled to announce our partnership with the incredibly talented Dee Jay Silver," said Skrewball Whiskey co-founders Steven and Brittany Yeng. "Just like the unexpected combination of peanut butter and whiskey, Dee Jay Silver's unique blend of country vibes and house music aligns perfectly with Skrewball's goal of bringing an unforgettable party to whiskey and music enthusiasts alike."

"I'm excited to be hitting the highway on the Electric Roadhouse tour with Skrewball this year," said Dee Jay Silver. "Skrewball Whiskey is the perfect partner to help me bring the ultimate party to each stop on the national tour."

Skrewball has a longstanding history of admiration and support for Nashville-rooted musicians. Being the first DJ to be signed to a major Nashville label, Dee Jay Silver is going against the grain with his groundbreaking open format, making him an apt representative of the "black sheep" spirit of Skrewball Whiskey.

For more information about Skrewball Whiskey, visit www.skrewballwhiskey.com and follow on Facebook and Instagram (@skrewballwhiskey).

PLEASE ENJOY RESPONSIBLY. 35% ALC./VOL. ©2024 Skrewball Spirits, LLC, New York, NY

About Skrewball Peanut Butter Whiskey
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com. 

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa. 

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.

For more information, visit: www.pernod-ricard-usa.com. 

About Dee Jay Silver: Dee Jay Silver has been a top touring DJ, remixer and producer for over 15 years, having played in premier venues in virtually every major market in the U.S., Mexico and Canada. In 2013, Silver signed a recording contract with RCA Nashville, becoming the first DJ to be signed to a major Nashville label. His 2013 EP, Country Club, features creative and rhythmic country mashups of beloved artists, including Alabama, Dolly Parton, Carrie Underwood, Jake Owen and more. Silver has shared the stage with some of the biggest artists in the world, including Jason Aldean, Kane Brown, Pitbull, Florida Georgia Line, Nelly, Brad Paisley, Luke Bryan, Morgan Wallen, Eric Church, Hardy, Luke Combs. He's appeared at major music festivals, including the CMA Music Festival, Rock The South, Faster Horses, Tortuga Music Festival, Watershed, Route 91 Harvest, Carolina Country Music Festival and more.

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Bruichladdich Distillery Reveals New Luxury Redefined Range Featuring First Eighteen- & Thirty-Year-Old Single Malt Scotch Whiskies

The high age statement whiskies are taken from landmark moments in the distillery's recent history, charting its renaissance since 2001

The single malts feature an industry-first, fully recyclable bespoke outer wrap that align with the distillery's sustainable commitments

NEW YORK, Feb. 7, 2024  Today, Bruichladdich Distillery has launched The Bruichladdich Eighteen and The Bruichladdich Thirty as part of the new Luxury Redefined range. It is the first of the brand's permanent high age statement whiskies for the Bruichladdich brand. Conceived, distilled, matured, and bottled only on the Hebridean island of Islay, the aged expressions are the liquid embodiment of the distillery's pioneering past and steadfast commitment to the future.

The Bruichladdich Eighteen
The first 18-year-old single malt in the Bruichladdich portfolio, The Bruichladdich Eighteen is a true coming-of-age bottling. When the distillery was reopened in 2001, the Bruichladdich team set course to reconnect land and dram, championing its raw ingredients, introducing the concept of terroir to the whisky world, and supporting the local community.

In pursuit of flavor and to support the agricultural community on Islay, Bruichladdich began working with one farmer in 2004 to raise a crop of locally grown barley. This pioneering trial has expanded to include 20 farming partners today who grow over 50% of the distillery's barley for total production.

"18 years ago, we distilled spirit from locally grown barley and our passion to diversify and champion our growing program has never wavered," said Head Distiller Adam Hannett. "Every element of The Bruichladdich Eighteen – from the specific harvest and barely varietals used, to the exact casks it has matured in – is fully traceable. At Bruichladdich Distillery, we're committed to making delicious whisky with real provenance that benefits the community – and The Bruichladdich Eighteen is the embodiment of this ethos."

Matured exclusively on Islay in primarily ex-Bourbon casks and bottled at 50% ABV, The Bruichladdich Eighteen is the epitome of the brand's signature, unpeated house style. Full-bodied and beautifully fragrant with notes of honey, butterscotch, and citrus orange open on the nose, and a medley of tropical fruits and toasted mellow oak lingering on the palate.

The Bruichladdich Thirty
The Bruichladdich Thirty is the story of the distillery's resurrection. Bruichladdich almost ended in the late 20^th century when the doors to the distillery were forced to close in 1994. Over the next seven years, the two remaining staff safeguarded the casks which continued to mature in the depths of the warehouses, before the distillery was reopened in 2001.

"The Bruichladdich Thirty has been distilled using these legacy – almost lost – casks, capturing a pivotal moment in time for the distillery," explains Adam Hannett. "This 30-year-old single malt not only celebrates the resurrection of our Victorian distillery but pays homage to the men who laid down this spirit three decades ago."

The Bruichladdich Thirty has spent the entirety of its maturation life in handpicked, exceptionally rare ex-Bourbon casks. A limited and refined single malt Scotch whisky, The Bruichladdich Thirty is bottled at 43.2% ABV, bringing the sweetness of toasted oak, honey, and soft vanilla to the fore. Delicate yet complex, a hint of dark chocolate complements the spirit's elegant floral profile while the gentle influence of sea air lingers – a subtle nod to the whisky's all Islay maturation.

Challenging traditional perceptions of modern luxury, the prestige bottlings feature an industry-first bespoke, sustainable outer wrap. Brought to life by James Cropper, a global market leader in advanced materials and paper products, the lightweight outer package is made from fully recyclable paper pulp and perfectly molded to the shape of the Bruichladdich proprietary bottle. The packaging is completely plastic-free and produced using 100% green energy, demonstrating that premium single malt Scotch whisky can be both sustainable and aesthetically beautiful.

Furthermore, aligning with the B Corp distillery's commitment to reduce its packaging and waste, the Luxury Redefined series is housed in the brand's new decanter-style proprietary bottle. The new bottle contains an average of 60% recycled glass content, is lighter in weight, and features an elegant glass closure.

The Bruichladdich Eighteen and Thirty are available at specialty whisky retailers and are priced at $179.99 and $1,999.99 respectively per 750mL bottle.

For more information, visit www.bruichladdich.com.

About Bruichladdich Distillery
Bruichladdich Distillery (pronounced \brook-LAH-dee\) is situated on the Hebridean island of Islay. It distills three unique single malt Scotch whiskies:

• Bruichladdich, unpeated Islay single malt Scotch whisky  
• Port Charlotte, heavily peated Islay single malt Scotch whisky  
• Octomore, the world's most heavily peated Scotch whisky series

Ever since the distillery's reopening in 2001, Bruichladdich has continued to bolster its Islay-centric approach by keeping as many of its operations on the island as possible. The distillery installed an on-site bottling hall in 2003, first grew Islay barley in 2004 (now making up 52% of annual production in 2023) and have since added additional warehousing to ensure all single malts are conceived, distilled, matured and bottled solely on the island.

In 2020, Bruichladdich became the first whisky and gin distillery in Europe to become B Corp certified – putting people and planet in line with profit.  In 2023 the distillery successfully completed the mandatory B Corp recertification process, scoring 100.7 points.

Visit www.bruichladdich.com | Instagram @bruichladdich

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Bulleit Frontier Whiskey unveils Bulleit American Single Malt

With a recycled glass bottle, Bulleit American Single Malt pays homage to the brand's commitment to innovation and sustainability

LOUISVILLE, Ky., Feb. 7, 2024  Today, Bulleit Frontier Whiskey is announcing its entry into the rapidly growing American Single Malt category with the launch of Bulleit American Single Malt; a new and permanent addition to its family of whiskeys.

Distilled with a mash bill of 100% malted barley and aged in charred new American white oak barrels, Bulleit American Single Malt is the latest demonstration of the brand's commitment to pushing the frontier of whiskey by experimenting with aging, finishing, and flavor nuances.

Bulleit American Single Malt delivers notes of sweet vanilla and toasted oak on the nose. On the palate, it is light and fruity with hints of red fruit and pear. At 90 proof (45% ABV) the whiskey follows into a smooth finish of oaky caramel and subtle cocoa notes.

A passion for sustainability, innovation, and design
As a brand that relies on natural resources to produce quality whiskeys, Bulleit has a long-standing history of pioneering sustainability and creativity within its portfolio, reducing its carbon footprint, and investing in restoring the natural resources that go into its production and packaging. This ongoing commitment is brought to life through the design of its Bulleit American Single Malt bottle. Staying true to its iconic, award winning style, Bulleit American Single Malt showcases a sustainably minded evolution of Bulleit's trademark bottle with a striking and unique green hue, crafted with post-consumer recycled glass.

Bulleit's dedication to sustainability began In 2017 when it opened a state-of-the-art distillery in Shelbyville, KY. It was designed with a focus on sustainable practices, including natural habitat protection, water conservation, and local ingredient sourcing. The bar at the distillery's visitor experience is free from single-use plastics, and sources cocktail garnishes grown in the on-site garden.

After forging a partnership in 2020 with the nonprofit American Forests, Bulleit has committed to planting and restoring 2.5 million white oak trees by 2026. These trees will help replenish the natural white oak resource that is necessary for the creation of whiskey barrels, and will also help combat the effects of climate change by sequestering carbon, purifying air, and conserving water.

Later, in 2021, Bulleit began production at Diageo's first carbon-neutral distillery, located in Lebanon, KY. Designed with sustainability at its core, the distillery operates using 100% renewable energy, and is built to ensure that fossil fuels are not used during production.

Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo commented:
"Bulleit American Single Malt brings Bulleit's restless innovation and passion for sustainability into this exciting new category that is set to make waves in the whiskey industry for years to come. With a 100% malted barley mash bill, and a striking green bottle created from post consumer recycled glass, this exceptional whiskey covers a lot of new ground for the brand. I believe we've succeeded in crafting a distinctive American Single Malt that whiskey lovers across the country will savor and enjoy."

Bulleit American Single Malt is offered in a 750ml bottle for a suggested retail price of $59.99. It is available nationwide and at the Bulleit visitor experience in Shelbyville, KY. You can also check out the 'where to buy' page at https://www.bulleit.com/where-to-buy/

No matter where or how you decide to enjoy Bulleit American Single Malt, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological, and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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THE GLENLIVET INTRODUCES THE GLENLIVET RUM AND BOURBON FUSION CASK SELECTION WITH A ONE-OF-A-KIND TASTE EXPERIENCE

With a taste transformed by fusion, The Glenlivet's new category-first innovation breaks boundaries and sets new standards in single malt scotch whisky

NEW YORK, Feb. 7, 2024 - The Glenlivet, the iconic Speyside single malt Scotch whisky, today announced the addition of The Glenlivet Rum and Bourbon Fusion Cask Selection to its portfolio of award-winning single malt Scotch whiskies. A category-first innovation, the new expression offers an elevated, one-of-a-kind taste experience by selectively finishing¹ The Glenlivet's iconic single malt Scotch whisky in bespoke casks that are uniquely crafted by fusing dismantled rum and bourbon barrels. The launch of The Glenlivet Fusion Cask Rum comes as the #1 single malt scotch whisky² brand continues to challenge conventions and set new standards of excellence within the single malt category.

In a first for Scotch, The Glenlivet Rum and Bourbon Fusion Cask Selection has been expertly finished in bespoke casks crafted from a combination of first-fill rum and bourbon barrels to deliver a distinctive single malt taste experience. These hand-selected barrels have been dismantled and reassembled by expert coopers into one bespoke cask, creating a harmonious fusion of luscious fruit and caramel-toffee notes. This luxurious new depth of flavor elevates The Glenlivet's signature fruity house style. The Glenlivet Rum and Bourbon Fusion Cask Selection offers aromas of orange, vanilla custard, caramel, coconut and zest of lemon, notes of juicy apricot and peach, fresh apples, toffee-covered bananas and subtle cinnamon spice on the palate, and a sweet and smooth finish with enduring notes of orange.

"This category-first innovation continues our commitment and 200-year legacy of pushing boundaries in whisky," said Kevin Balmforth, The Glenlivet Cask Expert. "As a team of makers at The Glenlivet, we work closely with our partners at the cooperage to ensure the handmade casks are of the highest quality, and this intricate dismantling and reassembling process to create new bespoke casks ensures a distinctive and expertly-crafted finish."

Balmforth and the team of makers at The Glenlivet were drawn to the idea of a fusion cask finish – taking two separate flavors from outside The Glenlivet's home in Scotland and bringing them together to create a taste experience that is one-of-a-kind for Scotch. With an unconventional process, expertly crafted finish and distinctive technique, The Glenlivet Fusion Cask is a testament to The Glenlivet's spirit of craftmanship and innovation. This spirit, which dates back to 1824 when The Glenlivet founder George Smith became the first distiller to secure a legal whisky distilling license in the parish of Glenlivet, continues to inspire our makers today, paying homage to the brand's legacy whilst forever moving forwards.

"The Glenlivet Rum and Bourbon Fusion Cask is a welcome addition to our portfolio as we continue our journey to push the single malt category forward," said Johan Radojewski, Vice President Marketing - Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA. "Prestige spirits drinkers in the US are seeking unique and elevated taste experiences, and The Glenlivet Fusion Cask proudly delivers on that demand as we pioneer new depths of flavor through our commitment to craftmanship and innovation."

The Glenlivet Rum and Bourbon Fusion Cask Selection is launching February 2024 in the US, as the iconic single malt Scotch whisky commences its bicentennial celebrations, marking 200 years of redefining traditions and moving the single malt Scotch whisky category forward. This unique whisky is the first in The Glenlivet Fusion Cask Series and joins The Glenlivet's remarkable range of prestigious single malts. To discover more about The Glenlivet Fusion Cask and experience taste transformed by fusion, please visit https://www.theglenlivet.com/en-us/fusion-cask/.

ABOUT THE GLENLIVET

Founded by George Smith in 1824, The Glenlivet is renowned for its heritage as a visionary within the single malt category. With a commitment to outstanding quality and craftsmanship within single malts, The Glenlivet is dedicated to continuing this legacy and has led innovation within the single malt category in recent years. Standout initiatives include the launch of The Glenlivet Twist & Mix Cocktails, a collection of premium ready-to-mix cocktails using boundary-breaking technology, and The Glenlivet Sample Room, a creative epicenter where our most prestigious innovations are created. The Glenlivet has also recently launched its newly renovated brand home to open up Speyside to the world. Using innovative technology combined with exclusive bottlings, immersive tours and whisky tastings, The Glenlivet Brand Home brings visitors an experience like no other. From exploring the art of whisky making and showcasing rare editions, to reflecting The Glenlivet's heritage throughout the interiors, the visitor experience pays homage to being the original mark of quality for Speyside single malt.

ABOUT PERNOD RICARD USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence Rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Sparkling. Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com

¹ A portion of the whisky spends time in the referenced cask
² SOURCES: NIELSEN XAOC + LIQ+ L52 W/E 12/23/23 and NABCA R12 ending December 2023

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