Bardstown Bourbon Single Barrel 6-Year

Bardstown Bourbon Single Barrel 6-Year 60%-ABV 750ml.

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CAPTAIN MORGAN ENTERS THE ALCOHOL FREE MARKET WITH THE LAUNCH OF CAPTAIN MORGAN SPICED GOLD 0.0%

Captain Morgan Spiced Gold 0.0% becomes the first dark spirit to join Diageo's alcohol-free portfolio

LONDON, Aug. 30, 2023 - Captain Morgan is today unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavour profile.

Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand, and first dark spirit, to join Diageo's alcohol-free portfolio.

With 49.6 per cent of those between legal drinking age and 24 in GB looking to moderate their alcohol consumption^[1], the launch of Captain Morgan Spiced Gold 0.0% provides Diageo with an alcohol-free spirit able to tap into lighter, upbeat, drinking occasions favoured by this demographic.

Captain Morgan Original Spiced Gold 0.0% gives those looking to moderate a deliciously spiced flavour profile, tapping into the increasing popularity of rum, with Captain Morgan seeing global organic net sales growth of 2% in Diageo's F23 Preliminary Results^[2]

Samori Gambrah, Global Brand Director at Captain Morgan commented:

"With the resurgence of rum as a drink of choice and the global alcohol-free spirit market set to increase^[3], Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative."

Carefully developed over the past two years by Diageo's innovation team, Captain Morgan Spiced Gold 0.0% has been created with intricate layers of flavour, starting with rich notes of caramel, molasses, vanilla and warm brown spices.

Amanda Brown, Liquid Scientist at Diageo, added:

"It's been an exciting journey working on Diageo's first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love."

Initially launching in Great Britain in September, followed by Estonia, Lithuania and Latvia later this year before further roll out across Europe in 2024, Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit will have an RRP of £15 in Great Britain.

In Great Britain, the product will be available via thebar.com as well as Waitrose, Morrisons, Sainsbury's and Tesco with more stores to come. One 50ml Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit serve contains 1 kcal without the mixer.

^[1] Kantar Alcovision, MAT 23.05.2023
^[2] Diageo F23 Results
^[3] IWSR No- and low- alcohol category value surpases $11billion in 2022

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

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Alex Clark Spirits Fort Hamilton Continental Collection Mead Cask Straight Rye Whiskey

Alex Clark Spirits Fort Hamilton Continental Collection Mead Cask Straight Rye Whiskey 4.5%-ABV 750ml.

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New Riff Utilizes Alcohol DTC Platform Speakeasy Co. For Private Barrel Program

SAN DIEGO, Aug. 28, 2023 - Kentucky based small batch distillery New Riff partnered with Speakeasy Co, the leading DTC eCommerce platform in the alcohol industry, launching an online storefront in April 2023.

Founded in 2014, New Riff is 100% family owned, allowing the distillery the freedom to pursue quality, with no short-term thinking, or compromise. Speakeasy empowers partners to own their growth in the spirits industry, providing exceptional customer service from the first website visit to delivery of the product. New Riff and Speakeasy are now aligned to deliver New Riff's award-winning whiskies with Speakeasy's customized shopping experience.

By partnering with Speakeasy, New Riff can seamlessly deliver its private barrel selections, a differentiator for the brand in the industry. The private barrel program allows small groups, parties, or companies to taste 3-5 blends and end the selection process with a personalized barrel and bottles. New Riff utilizes Speakeasy's centralized fulfillment to ship the customized product back to participants of that exclusive tasting.

"With Speakeasy's recent expansion to the East Coast, the fulfillment possibilities really appealed to us," said Ken Lewis, founder and president of New Riff. "We're a family-owned distillery with a growing reputation in the industry. It's incredible to carry our new riff on an old tradition into national markets we haven't already reached."

"While we host hundreds of brands on our platforms, we find inspiration in each one," said Josh Jacobs, CEO and co-founder of Speakeasy. "New Riff being a family-owned, nationally renowned brand demonstrates the dedication to customer experiences, developing expertise in house, and taking no shortcuts. We're looking forward to growing our partnership and learning from each other."

Currently, New Riff offers 11 bottled spirits on the Speakeasy platform. To start your private barrel experience, reach out to select@newriffdistilling.com. Learn more and place an order for exceptional whiskies and gins here: https://shop.newriffdistilling.com/

About New Riff (Newport, KY): Kentucky born and urban bred, New Riff is an independently-owned distillery in Northern Kentucky — the gateway to bourbon country. In 2014, founder Ken Lewis, a visionary Kentucky liquor retailer and entrepreneur, saw a need for a new riff on an old tradition when it came to Kentucky bourbon. The Newport, Ky., distillery produces bourbon, rye and Kentucky Wild Gin. Bourbon and rye are made with traditional sour mash methods and bottled-in-bond without chill filtration. Bourbon and rye are also available in single barrel selections, and the distillery boasts a popular private barrel selection program. New Riff sources its water from an aquifer under the distillery, accessed via a 100' deep private well and providing water with four times as much dissolved minerals than found in other water supplies. New Riff believes in transparency, so all products feature an age statement and the mashbills are public. The modern venue hosts a variety of events and offers an on-site bar, The Aquifer. https://newriffdistilling.com/

About Speakeasy Co: Speakeasy Co. is a technology company and eCommerce platform for the Wine & Spirits industry that ships beverage alcohol brands directly to consumers. The centralized fulfillment model enables brands to sell directly to consumers from their own respective online storefronts without disrupting the three-tier system. Brands are given the opportunity to own their growth and user experience from beginning to end, in addition to owning their data and analytics of their target customer.

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SHAUN WHITE PARTNERS WITH HIGH WEST TO PROTECT THE WEST

Snowboarding legend and Utah-based whiskey brand team up to preserve the land in their own backyards

PARK CITY, Utah, Aug. 29, 2023 Three-time Olympic gold medalist and professional snowboarder Shaun White has experienced some of the most exceptional trails, slopes, waves and views the West has to offer. Over the years he's also witnessed firsthand the impact climate change has had on these places, with rising temperatures and melting snowpacks increasingly posing a threat. Today, High West, the Park City-based whiskey distillery, is thrilled to announce they're teaming up with Shaun White to protect and preserve the land they both call home – The West. Together they'll work to drive awareness of High West's Protect the West platform, striving to conserve the natural beauty of the West and all that inhabits it so it can be enjoyed by generations to come.

Shaun's experience growing up on the West Coast shaped his passions, and today his dedication to giving back to the land mirrors that of High West's. Throughout the partnership, Shaun will lend his voice to High West's Protect the West initiative, a commitment of $1 million over three years to organizations dedicated to keeping the West wild and preserving its beauty. The Protect the West platform distributes funding to organizations whose efforts fall into three focus areas: the fight against wildfires, protecting winters and wildland conservation.

"High West is all about seeking out adventure, and there's no better place to do that than the West," said Shaun White, five-time Olympian and professional snowboarder. "I was lucky enough to grow up exploring this incredible place, learning to snowboard, skateboard and even mountain bike here, and it's so important to me that people have the same opportunity I once had. It's pretty cool to be able to team up with not just my favorite whiskey, but one that shares my same passion for preserving the West."

"You don't have to look too far outside the doors of our Saloon or Distillery to see the West is in danger," said Daniel Schear, General Manager of High West. "Like Shaun, High West is a team made up of adventurers who appreciate all the West has to offer, which is why the Protect the West initiative hits home for all of us. Our passion for this cause is only growing, and we're honored to have Shaun's support in driving more urgency and action."

A trailblazer in his own craft, Shaun is known for taking risks and facing challenges head on. The High West team approaches whiskey with this same mentality, meticulously sourcing, distilling and blending the best whiskeys to create exceptional bottles. Whether it's a seasonal release such as Campfire, a new innovation, or the core expressions and Shaun's go-to whiskeys, High West Double Rye and High West Bourbon, the High West team challenges themselves to over deliver on quality and exceptional taste.

For more information on High West and the Protect the West platform, visit https://highwest.com/. To follow along with the partnership on social, tune in on Instagram @DrinkHighWest and @ShaunWhite

ABOUT HIGH WEST
Utah's first legal distillery since 1870, High West's passion is crafting delicious and distinctive whiskeys and helping people appreciate whiskey all in the context of our home, the American West. High West offers an outstanding collection of highly rated whiskeys in finer liquor stores, bars, and restaurants in all 50 U.S. states and internationally.

High West was honored to receive Whisky Advocate's prestigious Distiller of the Year award in 2016. The ultimate authority on whisky said, "High West delivers innovative and delicious whiskeys, expands the definition of what it is to be a distiller, and pioneered a successful new paradigm for craft distilling."

High West's must-visit locations include our High West Distillery in Wanship, Utah, a 30,000 square foot world-class distillery and visitor center featuring educational tours and High West's unique country-western cuisine; and our High West Distillery & Saloon in historic Old Town Park City, the world's only ski-in gastro distillery that was voted "Best Park City Restaurant" by readers of City Weekly. It has received multiple accolades including earning Best Après Ski Bar in Utah by USA TODAY's 10Best being named a finalist in the 2020 Park City's Best Awards for Best Après Ski, a nomination for Best Bar by the James Beard Foundation, and a top-10 ranking on The Daily Meal's list of 150 Best Bars in America.

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Laws Whiskey House Experiential Barrel Straight Malt Whiskey

Laws Whiskey House Experiential Barrel Straight Malt Whiskey 66.7%-ABV 750ml.

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Ross & Squibb Distillery Honors the Repeal of Prohibition with September Release of Remus Repeal Reserve Series VII

Latest edition features a medley of five rare bourbons aged since 2007-2014

ST. LOUIS  , Aug. 24, 2023- Ross & Squibb Distillery Master Distiller Ian Stirsman announced the upcoming release of Remus Repeal Reserve Series VII Straight Bourbon Whiskey this September. The limited-edition bourbon is the seventh-annual offering of the distillery's award-winning Remus Repeal Reserve Bourbon collection. Bottled at 100 proof/50% ABV, Remus Repeal Reserve Series VII retails for a suggested $99.99 per 750-ml bottle and will be available in limited quantities starting in September in honor of National Bourbon Heritage Month.

Created by Stirsman and the distillery's team of master distillers and master blenders, Series VII is comprised of barrels aged between 9-16 years from its 175-year-old Lawrenceburg, Indiana, distillery. Made in Ross & Squibb's signature high-rye style, Remus Repeal Reserve features a new medley of bourbons each year, allowing Stirsman and his team to experiment with their various mash bills and aged reserves. Remus Repeal Reserve Series VII is comprised of 6% 2007 Bourbon (21% Rye), 26% 2013 Bourbon (21% Rye), 26% 2013 Bourbon (36% Rye), 21% 2014 Bourbon (21% Rye) and 21% 2014 Bourbon (36% Rye). Series VII leads with aromas of caramelized pecans, candied cherry and maple syrup. The taste begins with rich caramel, maple and candied raisin, leading to a candied cherry, barrel char and rich cinnamon body. The finish delivers intense cinnamon and peppermint spice, with lingering notes of vanilla, caramel and oak.

"We believe we have some of the best whiskey in the world aging here at the Ross & Squibb Distillery. The Remus Repeal Reserve series allows our team the opportunity to showcase these great spirits, as well as showcase our expertise at blending our best barrels to create a special medley each year," said Stirsman. "As the latest in this award-winning collection, Series VII is certain to be a highly sought-after and much-enjoyed member of the Remus Repeal Reserve family."

Previous releases of Remus Repeal Reserve have achieved some of the highest recognition in the bourbon category, including winning Best Of Class at the 2021 Sunset International Spirits Competition, being named among the Top 5 American Whiskeys of 2021 by Fred Minnick, and earning 98 points from Tasting Panel Magazine (for both Remus Repeal Reserve Series IV and V). Remus Repeal Reserve Series VI earned a Master medal in The Spirits Business' 2022 American Whiskey Masters competition, received the Double Platinum medal in the 2023 ASCOT Awards and was named among the top 10 whiskeys for 2022 by both Drinkhacker and The Whiskey Wash.

Click here for a video of Ross & Squibb Distillery Master Distiller Ian Stirsman discussing this year's release of Remus Repeal Reserve Series VII.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Heaven Hill Enters Into Partnership With Wes Brands

America's Leading Family-Owned Spirits Company Teams with Spirits Incubator WES Brands for Upcoming Category Innovation

DALLAS, Aug. 23, 2023 WES Brands announces an exciting new partnership with Kentucky-based Heaven Hill Brands in connection with a soon-to-be-announced spirits innovation. As the largest family-owned and led spirits company in America, Heaven Hill takes great pride in its legacy and is a natural choice for this collaboration.  WES Brands, quickly becoming known for building and accelerating brands, will lead this partnership and officially release details on the newest addition to their portfolio later this summer.

"We're anticipating strong excitement from the spirits community for this unprecedented release," said Shelly Stein, Chairman of the Advisory Board of WES Brands, and former President of Southern Glazer's Wine & Spirits. "We couldn't be prouder to work with Heaven Hill on this, knowing their reputation and history in the Whiskey category."

Heaven Hill Co-President, Kate Latts expressed her enthusiasm, stating, "We are excited to partner with WES Brands on their latest project.  Knowing of their past wins as a leading spirits incubator, we are more than confident that consumers will share our excitement when this partnership is officially revealed."

The result of this collaboration will be officially unveiled later this summer with a much-anticipated announcement, inviting enthusiasts and connoisseurs alike to taste and enjoy this innovative spirit.

Founded in 2021, WES Brands develops innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company's portfolio currently includes Flecha Azul Tequila and BSB Flavored Whiskey, with exciting new innovations to come.

Since its founding, Heaven Hill has sought to responsibly enhance the enjoyment of life for its consumers. Heaven Hill's portfolio includes the world's second-largest selling Bourbon, Evan Williams Bourbon alongside dynamic brands including Elijah Craig, Deep Eddy Vodka, Lunazul Tequila, plus the diverse Samson & Surrey portfolio consisting of Widow Jane Bourbon Whiskey, Tequila Ocho, Mezcal Vago and Bluecoat American Dry Gin.

Visit www.wesbrandsllc.com to stay updated on the new release from WES Brands and Heaven Hill. Follow WES Brands at @wes.brands and Heaven Hill at www.heavenhill.com for more information.

ABOUT WES BRANDS
Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Flecha Azul Tequila and BSB Flavored Whiskey, with new innovations to come. Do you think you have what it takes to join the team? Learn more at www.WESBrandsLLC.com.

ABOUT HEAVEN HILL BRANDS
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation's largest independent, family-owned and led spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill Brands has grown beyond its traditional roots as a Bourbon distiller to become the country's fifth largest overall distilled spirits producer and marketer with a diversified portfolio of brands that includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson's Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio.

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Old Forester Announces 12-Year-Old Birthday Bourbon for 2023

For the second year, the limited-edition expression will be available through a national sweepstakes

LOUISVILLE, Ky., Aug. 24, 2023 - There's no better way to celebrate the birthday of Old Forester's original creator, George Garvin Brown, than the annual release of the brand's most coveted expression, Birthday Bourbon. This limited edition, vintage-dated expression provides bourbon lovers with a one-of-a-kind flavor profile.

Old Forester's Birthday Bourbon bottles will be available for purchase nationwide at select retailers. In addition, bottles will be available at Old Forester Distillery in Louisville via a national sweepstakes running August 24 through August 31, 2023. The sweepstakes allow consumers nationwide a more equal opportunity to purchase the limited-edition expression. Birthday Bourbon bottles will not be sold at the Old Forester Distillery on September 2.

"Every year, Birthday Bourbon is a unique opportunity for lovers of Old Forester to taste a snapshot of bourbon that was laid down over a decade ago. This year's 12-year-old offering serves up a classic Old Forester profile that honors George Garvin Brown's ongoing legacy," said Old Forester Master Taster Melissa Rift.

Sweepstakes winners will be chosen on September 2, 2023 and bottles will be available for pickup between September 8, 2023 through December 23, 2023.

Details of 2023 Birthday Bourbon

• 103 barrels, filled May 5, 2011
• Warehouse I, 5th floor
• 12 years old
• 96 Proof

Birthday Bourbon offers unique tasting notes, including:

• COLOR: Rich aged leather.
• AROMA: Bright candied citrus and floral overtones give way to rich turbinado sugar and roasted coffee beans as slight cedar and charred oak round out the nose.
• TASTE: Subtle citrus with heavy notes of dark honey, molasses and charred oak.
• FINISH: a dry toasty oaked caramel with lingering bittersweet tannins.

The suggested retail price is $169.99. For more information on how to enter the sweepstakes and additional rules and regulations, please visit www.oldforester.com/birthday-bourbon-sweepstakes/.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market." 

About Brown-Forman: 
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers' Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman's brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn, Instagram and Twitter.

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2023 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Heaven Hill Heritage Collection 18-Year Small Batch Kentucky Straight Bourbon Whiskey

Heaven Hill Heritage Collection 18-Year Small Batch Kentucky Straight Bourbon Whiskey 60%-ABV 750ml. 

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