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31 July 2023

Wigle Whiskey City Of Champions Straight Bourbon Whiskey

Wigle Whiskey City Of Champions Straight Bourbon WhiskeyWigle Whiskey City Of Champions Straight Bourbon Whiskey 46%-ABV 375ml.

28 July 2023

Blacksmith Artisanal Spirits Devil’s Forge Cinnamon Flavored Whiskey

Blacksmith Artisanal Spirits Devil’s Forge Cinnamon Flavored WhiskeyBlacksmith Artisanal Spirits Devil’s Forge Cinnamon Flavored Whiskey 33%-ABV 750ml.

Maker's Mark® Launches New Global Campaign: "Make Your Mark"

Maker's Mark® Launches New Global Campaign: "Make Your Mark"

Rooted in the brand's legacy of blazing new trails in Bourbon, debut creative prompts fans to break conventional wisdoms in the pursuit of progress

LORETTO, Ky., July 27, 2023 Maker's Mark® Bourbon is proud to announce the launch of its new global brand campaign, "Make Your Mark," which creates a singular lens for all aspects of brand building the world over. The campaign launch is a defining moment as Maker's Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong leadership position in North America.

"Make Your Mark" is rooted in the brand's purpose-driven mindset and values that have been consistent since its founding in 1953. The campaign serves to inspire others to ask, "what if?" and challenge convention to make their mark in the world, much like Maker's Mark has within the American whiskey industry.

"To us at Maker's Mark, this is more than just a campaign; it's our entire brand ethos and experience," said KK Hall, Global Brand Vice President of Maker's Mark. "When our founders Bill Sr. and Margie Samuels created Maker's Mark in 1953, they didn't just want to make another bourbon – they wanted to make a better bourbon. And they were brave enough to push conventional boundaries to craft something they were proud to share. That spirit lives on in everything we do, and we're excited for the 'Make Your Mark' campaign to be a beacon of this mindset for whisky fans around the world."

"They Say" – the debut film content of the brand campaign – delivers bold, cinematic creative unlike anything else in the American whiskey category, while reinforcing the handmade nature that has always differentiated Maker's Mark. "They Say" offers a cinematic compilation of vignettes showcasing the possibility that awaits when we break from conventional wisdom in pursuit of progress.

Debuting in the United States today, followed by Canada in August and a global rollout in 2024, the hero film will take 30-second, 15-second and six-second forms for use in television, over-the-top media (e.g. Hulu, Roku), online video (e.g. YouTube), digital and social media. The creative was developed by Leo Burnett under the leadership of Executive Creative Director Sam Shepard. "They Say" was directed by award-winning music video and commercial director Henry Scholfield.

"Maker's Mark was born when its founders bravely lit their 170-year-old family recipe on fire," said Shepherd. "What's even more impressive is how that same energy still permeates through everything Maker's Mark does today. It was incredibly fulfilling to work with a team as unafraid to do things differently as the team at Maker's Mark."

In addition to the debut film creative, the global campaign includes the relaunch of the brand's global website and consumer ambassador program. The global brand experience will be further supported with limited-edition product releases, media and talent partnerships, retail programming, experiential and PR as it is embedded in additional markets in 2024.

Breaking convention in pursuit of progress is not new to Maker's Mark. It was the first bourbon distillery to open its doors to the public, pioneering the Kentucky Bourbon Trail. In a world of automation and efficiency, Maker's Mark maintains handmade touchpoints including hand-dipping every bottle in iconic red wax. Further, the brand pioneers social and environmental initiatives as a force for good and Maker's Mark Distillery is a Certified B Corporation.

For additional information about Maker's Mark, visit www.MakersMark.com.                                                             

About Maker's Mark® Bourbon

In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker's Mark Kentucky Straight Bourbon was awarded a Gold medal at the esteemed International Spirits Challenge in 2022. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46, Maker's Mark Wood Finishing Series, Maker's Mark Cask Strength and Maker's Mark Private Selection, the brand's first-ever custom barrel program. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2023 Maker's Mark Distillery, Inc., Loretto, KY.

27 July 2023

Iconic Rock Band Lynyrd Skynyrd Launches Hell House Whiskey, a Tribute to Legendary Cabin

Iconic Rock Band Lynyrd Skynyrd Launches Hell House Whiskey, a Tribute to Legendary Cabin

 

JACKSONVILLE, Fla., July 27, 2023-- As Lynyrd Skynyrd approaches the momentous 50th anniversary of their groundbreaking debut album 'Pronounced 'Lĕh-'nérd 'Skin-'nérd', it's essential to celebrate the authentic origins of the band's music and pay tribute. Today, they proudly announce the release of their highly anticipated new American Whiskey, Hell House Whiskey, paying homage to the famous cabin where they crafted countless legendary songs. Hell House Whiskey seeks to embody the very essence of where it all began - the iconic Hell House cabin. This is where the band's three original founding members, Ronnie Van Zant, Gary Rossington, and Allen Collins, alongside their bandmates, dedicated themselves day and night to create the legendary music that has resonated deeply with their multi-generational fan base.

Led by current members Johnny Van Zant and Rickey Medlocke, Lynyrd Skynyrd continues to captivate audiences with electrifying performances that remind us of their timeless legacy. Reflecting on the band's enduring popularity, Johnny Van Zant states, "It's about the legacy of Lynyrd Skynyrd and what it stands for, what the fans are all about. There's nothing like getting out there, playing a great show with Skynyrd, seeing people love this music, and now being able to raise a glass of our very own Hell House Whiskey together. It's a toast to the timeless spirit of rock and roll!"

Lynyrd Skynyrd's remarkable catalog of over 60 albums, billions of streams, and tens of millions of records sold attests to their status as one of rock and roll's most iconic and influential bands. Hell House Whiskey serves as a tribute to this musical journey, honoring the band's creative spirit and the historic cabin that played a crucial role in shaping their sound. This meticulously crafted whiskey invites enthusiasts from all walks of life to savor a distinctive blend of flavors and a smooth, rich finish, reminiscent of Lynyrd Skynyrd's signature sound.

In a groundbreaking collaboration, Lynyrd Skynyrd has partnered with Bespoken, a visionary craft whiskey maker recognized for its extraordinary achievements and a remarkable collection of over 150 medals within a mere three-year span. Powered by their cutting-edge innovation, Bespoken embarks on a daring quest, exploring an astonishing array of more than 5,000 distinct whiskey variations. Through their relentless pursuit of perfection, they have unveiled an extraordinary whiskey opus, aptly named Hell House, poised to ascend the summit of global acclaim. This is an American Whiskey that was made with the same dedicated craftsmanship and bold character that Lynyrd Skynyrd brought to rock and roll.

"We are honored to collaborate with Lynyrd Skynyrd on the creation of Hell House Whiskey," expressed Peter Iglesias, CEO of Bespoken. "This partnership is a true fusion of legendary rock and roll and visionary whiskey craftsmanship. Hell House Whiskey captures the essence of Lynyrd Skynyrd's indomitable spirit, and through our expertise and innovative techniques, we have crafted a whiskey that is as bold, timeless, and unforgettable as their music."

Hell House Whiskey will be available online at www.hellhousewhiskey.com with a suggested retail price of $49.99/750 ML. For more information, follow Hell House Whiskey on Instagram (@hellhousewhiskey) and Lynyrd Skynyrd (@skynyrd). Lynyrd Skynyrd is currently on a co-headline tour across North America with ZZ Top that will stage appearances through September 17, 2023. For detail on these shows and other confirmed performances, please visit www.lynyrdskynyrd.com.

Wonderbird Spirits Expands Distillery + Overall Brand

DALLAS, July 26, 2023 -- Wonderbird Spirits, the beloved gin distillery out of Taylor, MS is expanding their distillery as well as their brand. Wonderbird Spirits desired to put Mississippi on the map for something they weren't known for - gin. After experiencing tremendous success in the Georgia market, Wonderbird has taken flight in Texas, South Carolina and Tennessee. With cocktail placement in Charleston's very own Sorelle as well as garnering attention in Sean Brock's concepts in Nashville and then landing on multiple Hai Hospitality menus in Texas, Wonderbird is proud of the product that they are consistently pouring in the world of spirits.

Since launching, Wonderbird has garnered press in The Local Palate Magazine, Southern Living and Cheers Magazine while landing on some high profile cocktail menus in Atlanta such as Canoe, Storico Fresco Ristorante, Lyla Lila, all of Buckhead Life Restaurant Group, Little Bear and more. The No. 61 Gin won two gold medals at the San Francisco World Spirits competition in 2020. Wonderbird also proudly hangs their hat on the recognition they received in Garden & Gun Made in the South awards in 2021, taking both drink and overall winner with their No. 97 Magnolia Experimental Gin.

From grain to glass, they ferment Mississippi Delta rice to make the base spirit. Their approach, which borrows from traditional sake making, is what makes it uniquely special, they say. The rice, sourced from a beautiful farming operation in the Mississippi Delta, is the cornerstone of the gin. The brand also forages two of Wonderbird's ten ingredients — red clover tops and fresh loblolly pine shoots — from the twenty acre property outside of Oxford.

"You can smell and taste it straight from the Mississippi ground," says co-owner Rob Forster. "That's something we're very proud of."

After three years in Taylor building their reputation as a maker of grain-to-glass, award-winning gins, it is a thrill to witness a significant distillery expansion that will see the footprint triple and in time allow the team to produce their spirits at far greater volumes with added efficiency and optimization.

26 July 2023

Old Tennessee Distilling Banana Coffee Flavored Whiskey

Old Tennessee Distilling Banana Coffee Flavored Whiskey Old Tennessee Distilling Banana Coffee Flavored Whiskey 40%-ABV 750ml.

24 July 2023

Johnny Pickles Breakfast Whiskey

Johnny Pickles Breakfast WhiskeyJohnny Pickles Breakfast Whiskey 45%-ABV 750ml.

21 July 2023

Heaven Hill Evan Williams 10th Anniversary Single Barrel Vintage Bourbon

Heaven Hill Evan Williams 10th Anniversary Single Barrel Vintage BourbonHeaven Hill Evan Williams 10th Anniversary Single Barrel Vintage Bourbon 55%-ABV 750ml.

Spirit Hound Distillers Announces Opening of New Tasting Room in Denver, Colorado

LYONS, Colo.,  July 20, 2023 - Spirit Hound Distillers is expanding their presence in Colorado with the opening of their newest tasting room in Denver, Colorado. This is the latest development in the company's 12-year history of steady growth since operations began in 2011.

The address of the new Tasting Room is 3622 Tejon Street, located in the heart of Denver's popular Highlands neighborhood. Visitors are invited to meet with friends over craft cocktails made with special-release Spirit Hound liquors while enjoying live music and events like trivia and mixology nights.

The new Tasting Room will also feature a dog-friendly patio and a food menu consisting of 'small nibblers' to keep hunger at bay.

Abby Robertson, Chief Commercialization Officer for Spirit Hound Distillers, recently commented on the opening of the new Tasting Room, saying, "The word 'excited' barely begins to describe how we feel about opening our new Tasting Room in Denver…I'd probably say 'ecstatic' is better. This is a huge development for us, and we're beyond thrilled to have a physical presence in Denver. Come see us!".

CEO Brad Stevenson added, "We always knew we wanted to open a Tasting Room in Denver, but we had to wait to find the absolute perfect spot. Now that we have, it's game on. It really feels like we're growing into our full potential here, and we have so much more planned for the future."

The original Spirit Hound tasting room in Lyons will continue to serve high-quality cocktails made with Spirit Hound whisky, gin, vodka, and more. The new Denver Tasting Room will be open to the public on August 4th, when a Grand Opening celebration will be held on-site.

About Spirit Hound Distillers

Based in Lyons, Colorado, Spirit Hound is a craft distiller of premium spirits including 14 varieties of whisky, gin, rum, vodka, and more. The company was established in 2011 and works passionately to find, capture, and supply the very best in craft spirits made with locally sourced ingredients and pure Rocky Mountain water.

Spirit Hound spirits have won numerous awards, including Highest-Ranking Whisky in the World at the London Spirits Competition in 2022. Learn more about Spirit Hound by visiting www.SpiritHounds.com.

20 July 2023

UNCLE NEAREST IS LETTING AMERICA'S WHISKEY LOVERS CHOOSE WHICH U.S. STATES WILL BE THE FIRST TO RECEIVE ITS COVETED SINGLE BARREL WHISKEY

UNCLE NEAREST IS LETTING AMERICA'S WHISKEY LOVERS CHOOSE WHICH U.S. STATES WILL BE THE FIRST TO RECEIVE ITS COVETED SINGLE BARREL WHISKEY

The 'Single Barrel Showdown: America's Choice' Public Vote Opens Today, With the Chance to Also Win a Two Night Trip to Tennessee

SHELBYVILLE, Tenn., July 19, 2023 -- Today, Uncle Nearest Premium Whiskey, the most-awarded Bourbon and American Whiskey of 2019, 2020, 2021, and 2022, announced that it will begin distribution of its highly sought-after Single Barrel Whiskey this fall. The rollout will kick off with Uncle Nearest's 'Single Barrel Showdown: America's Choice,' an online public vote that puts the power in the hands of whiskey fans across the country to determine which five states will be the first to receive Uncle Nearest Single Barrel Whiskey on shelves. Currently, Uncle Nearest Single Barrel Whiskey is only available to purchase online and at Nearest Green Distillery in Shelbyville, Tennessee.

Voting for the 'Single Barrel Showdown: America's Choice' opens today, coinciding with the sixth anniversary of the launch of Uncle Nearest Premium Whiskey, and will take place through August 2nd. Those who cast their vote will automatically be entered to win a two night trip for two to Tennessee, complete with round trip transportation, a hotel stay in Nashville, and a tour and tasting at Nearest Green Distillery.

"The members of our Whiskey Family are some of the most devoted and dedicated fans of any spirit brand, and we know that they will show up in a big way for our 'Single Barrel Showdown,'" said Katharine Jerkens, Chief Business Officer for Uncle Nearest. "We would not be where we are today - which is the fastest-growing American whiskey brand in U.S. history - without their support, and we look forward to having them decide where these coveted Single Barrel bottles will hit shelves first."

Following the voting period, Uncle Nearest will announce the winning states as well as the winner of the contest in mid-August. The winning territories will see Uncle Nearest Single Barrel Whiskey barrels arrive to market first and just in time for September 5th – a significant date for the whiskey brand as it marks the same date as the opening of Nearest Green Distillery in 2019.

Uncle Nearest first debuted its Single Barrel Whiskey in November 2022 at Nearest Green Distillery before becoming available for home delivery on ReserveBar.com. Since then, the whiskey has been met with critical acclaim, having recently earned a double platinum medal at the 2023 Ascot Awards, a gold medal at the 2023 San Francisco World Spirits Competition, and a critic's score of 92 at the 2023 Ultimate Spirits Challenge. Each barrel used for Uncle Nearest Single Barrel Whiskey is hand-selected by Victoria Eady Butler, a four-time Master Blender of the Year, and the great-great-granddaughter of Nearest Green.

"The positive response to our Single Barrel Whiskey from both esteemed judges at spirits competitions and from those who have visited us at Nearest Green Distillery is overwhelming, and I know that we're making Nearest so proud with every bottle of this whiskey," said Victoria Eady Butler. "Our fans have been asking when we were finally going to bring it to shelves, and the wait is almost over. Like all of our other whiskeys, I have no doubt our partners will have a hard time keeping this Single Barrel in stock!"

All Uncle Nearest Single Barrel Whiskeys (SRP: $89.99) are bottled at barrel strength, allowing for a unique flavor profile that varies from batch to batch. Like all of its filtered whiskeys, Uncle Nearest Single Barrel Whiskey goes through the distillery's triple filtration process to remove any impurities, including the Lincoln County Process, the process of sugar maple filtration that Nearest Green is credited with helping to perfect.

For more information on Uncle Nearest 'Single Barrel Showdown: America's Choice,' and to vote for which five states should be first to receive Uncle Nearest Single Barrel Whiskey, visit www.unclenearest.com/singlebarrelshowdown. Votes are limited to one per person, and voters must be 21 or older. No purchase is necessary to enter.

About Uncle Nearest Premium Whiskey
Uncle Nearest Premium Whiskey honors the world's first-known African American master distiller, Nearest Green. It was the first spirits brand in the world to be named after a Black American. The portfolio is the Most Awarded Bourbon and American Whiskey of 2019, 2020, 2021, and 2022, with over 800 awards and accolades since the brand's 2017 launch, including 527 Gold medals or higher, 92 Best in Class honors and an average critic's score of 92. Uncle Nearest is currently sold in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, and restaurants, as well as at its 432-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest
website, and follow on Instagram and Facebook @unclenearest.

Maker's Mark® Bourbon Invites Guests to Go Beyond the Traditional Distillery Tour with Star Hill Farm Experiences

Maker's Mark® Bourbon Invites Guests to Go Beyond the Traditional Distillery Tour with Star Hill Farm Experiences

New Tours Offer Visitors a Hands-On Look at the Home of the Maker's Mark Distillery and the Chance to Experience Flavor Through Nature

LORETTO, Ky., July 20, 2023 - Maker's Mark, the iconic handmade Kentucky bourbon, has introduced Star Hill Farm Experiences, a new series of visitor tours at the home of Maker's Mark Distillery in Loretto, Kentucky. The tours are designed to provide guests with a deeper look at the 1,100 acres of expansive natural land on which Maker's Mark Bourbon is crafted, as well as the sustainability, agriculture and research initiatives underway that allow the brand to cultivate bourbon that betters the world, while crafting the most flavorful products possible.

Unlike anything else on the Kentucky Bourbon Trail, the Star Hill Farm Experiences are a natural extension of the vision on which Maker's Mark was founded. Maker's Mark co-founder Margie Samuels was a pioneering force behind bourbon tourism in the 1950s, opening the property to family, friends, curious locals and travelers before formal distillery tours existed. Her belief that people should be given the opportunity to see where and how their favorite products are crafted is amplified with the new experiences, as guests are given the opportunity to not only see the production process, but also participate in Maker's Mark's pursuit of flavor through nature.

"Since the founding of Maker's Mark in 1953, achieving the distinctive flavor and quality of our whisky has remained a direct reflection of the environment that surrounds us," said Rob Samuels, 8th generation whisky maker and grandson of the Maker's Mark founders. "We're proud to offer these new, immersive experiences that not only let visitors explore the natural beauty that Star Hill Farm has to offer, but also better understand and appreciate nature's influence on the whisky in their glass."

Initial tour offerings now available for booking include:

  • The Oak Experience is a first-hand introduction to the American oak tree from soil to sip, including a visit to the white oak research forest, a journey and toast to the Mother Oak tree (one of the oldest oaks in Kentucky) and the opportunity for guests to plant their own white oak.
  • The Seasonal Star Hill Farm Tour invites guests on a sensory exploration of Star Hill Farm tailored to the season, including crop harvests, livestock visitation and discovery of ingredients grown on-property for the cocktail and culinary programs.
  • The Maker's Mark Art and Design Tour is a look at the world-class art and design featured throughout the property, all of which is designed in harmony with and in celebration of its natural surroundings on Star Hill Farm.

"In the past, our guests have only been able to explore a small piece of our home at Star Hill Farm," said Amanda Humphrey, Star Hill Farm Advocacy and Experience Manager. "With these experiences, we're excited to invite those interested in learning more about Maker's Mark to see, touch and interact with the wood, wheat and water that are essential to our bourbon. Come forage for ingredients we use in bar and restaurant programs, meet the livestock that enrich our soil and call Star Hill Farm home, and see the environmental research projects we have undertaken first-hand."

Additional experiences will be introduced regularly and, like Mother Nature, will vary based on the Kentucky seasons. Future offerings will include truffle foraging, an apiary and beekeeping experience, an immersive look at our estate-grown grains, sorghum harvesting, and more. New tour offerings are available in addition to the classic Maker's Mark distillery tours, offering first-time visitors the chance to design their perfect day at Maker's Mark and give existing fans a reason to return again and again.

For more information about the new Star Hill Farm experiences and to book a tour, visit www.MakersMark.com.

About Maker's Mark®

In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark® Private Selection, the industry's first-ever custom barrel program. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY.  PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2023 Maker's Mark Distillery, Inc., Loretto, KY.

New Holland Single Barrel American Straight Whiskey 5-Year Experimental

New Holland Single Barrel American Straight Whiskey 5-Year ExperimentalNew Holland Single Barrel American Straight Whiskey 5-Year Experimental 62.4%-ABV 750ml.