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JENNIFER LOPEZ LAUNCHES DELOLA SPRITZES & COCKTAILS

 

DELOLA WORLD-CLASS SPIRIT-BASED READY-TO-ENJOY COCKTAILS DESIGNED FOR A THOUGHTFUL LIFESTYLE COMING TO THE FINEST ESTABLISHMENTS STARTING THIS APRIL 

NEW YORK,  April 4, 2023 Jennifer Lopez is proud to announce the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle. Delola offers premium spirit-based, full-flavored, crafted cocktails that are made with natural botanicals, are gluten free and lower calorie than traditional cocktails, and are served in beautifully-crafted glass bottles designed for easy sharing when entertaining friends and family – just open, pour over ice and serve.

The first release, "DELOLA SPRITZ" is available in three original cocktails: BELLA BERRY SPRITZ made with berry, hibiscus and premium vodka; a full-bodied cocktail with notes of red berries, hibiscus and citrus.  PALOMA ROSA SPRITZ made with grapefruit, elderflower and premium tequila; an elevated Paloma with notes of ripe, luscious grapefruit, rich elderflower and a dash of salt.  And L'ORANGE SPRITZ made with orange, passionfruit and premium amaro; an ode to the Italian spritzes with notes of bright, delicious fruit perfectly balanced with the bitterness of amaro.  Delola will be available in 750ml and 375ml premium embossed glass bottles and will be sold in fine grocery and spirits establishments, restaurants, and bars beginning in April with a continued roll out throughout spring.  The company will launch in the United States and expand globally in the years to come.  Beam Suntory, a leading global spirits company, is a minority investor in Delola and has been named Delola's global distribution partner. For more information, please visit @Delola on Instagram or its web site www.DelolaLife.com.

Known for her strong work ethic, Jennifer still prioritizes balance, and between projects she makes time for friends and family. For Jennifer, when it's time to unwind with her friends, it's time for Lola, a longtime nickname that reflects her more playful, carefree side.  In those times, Jennifer "Lola" enjoys a glass of rosé, champagne or light cocktail.  One of her favorite places to unwind is the Italian coast, where she discovered spritzes.  Jennifer was inspired to develop her own refreshing and flavorful spritzes – delicious, spirit-based cocktails free from artificial colors and without all the sugars traditional spritzes can contain, crafted with natural botanicals and about as much alcohol as a glass of wine.  Delola is something she can enjoy when unwinding and entertaining friends while still being true to her thoughtful lifestyle.

Ms. Lopez stated, "I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn't find it, I decided to create Delola. My goals were better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour. Something easy, fun, fresh and delicious. I knew that if I was looking, others were too. Delola gives people the freedom to enjoy – free from the cutting, squeezing, and mixing, free from the stress of entertaining, free to make ordinary moments extraordinary. Each one is bottled up in a beautiful glass bottle and ready to serve. Just pour over ice and enjoy. I started this journey two years ago and I'm so excited to finally share Delola with the world."

Jennifer began developing Delola in 2020 in collaboration with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager and business partner Benny Medina.  Jennifer brought in globally renowned mixologist Lynnette Marrero to collaborate on these unique cocktails.  Lynnette was voted 2021 "World's Best Bartender" by her peers around the world and is known for her ability to create the finest, most delicious world-class crafted cocktails.  Jennifer and the Delola team are also working to develop a scholarship program that will contribute money towards higher education for women who might not otherwise be able to receive that education.

Jenna Fagnan, co-founder of Delola stated, "Ken and I have been inspired by Jennifer's hands-on approach to building the Delola business.  What Jennifer is bringing to consumers is something that has been missing from the market.  We all live busy lives and it is nice to know you now don't need to be friends with the world's best mixologist to get the world's best cocktails.  You can just pick up a bottle of Delola to host your friends, or to spoil yourself just a bit.  We all deserve world-class crafted, delicious cocktails made with natural botanicals and without all the calories of a traditional, high-proof cocktail. Delola is what many of us have been seeking."

Co-Founder Ken Austin noted, "Jennifer's work ethic ranks up there with the best and we've worked closely together for over two years to ensure we are bringing the very best product and an exciting, engaging brand to the world.  Jennifer pays attention to every detail and won't settle for anything less than the best.  Every detail from the brand's name to its elegant bottle with meaningful embossing, to the fine liquids are led by Jennifer and her vision for the brand.  We are excited for the world to try Delola.  It's all in the bottle, delicious and effortless, just pour over ice."

The Delola bottle is embossed with the "Delola Crest" which was inspired by the Bronx crest, Jennifer's hometown, and with lions and ivy vines around the beautiful labels that Jennifer art directed.  Jennifer and Lynnette collaborated on flavors that Jennifer loves and that they felt would be perfect for entertaining and pairing with food.   

Jessica Spence, North America President of Beam Suntory, stated, "When Jennifer, Benny, Ken and Jenna came to us with the Delola concept, we immediately knew we wanted to be involved. Our partnership with Delola is part of our larger global RTD strategy and Delola is the perfect complement to the brands in our portfolio. We are incredibly excited to leverage our capabilities to bring Delola's unique proposition to consumers and make it a tremendous success."

Delola will be available starting April in three delicious expressions, all approximately 110 calories or less per serving: Bella Berry Spritz (10.5% ABV), Paloma Rosa Spritz (11.5% ABV), and L'Orange Spritz (10.5% ABV). Delola comes in 750ml (SRP $22.99) and 375ml (SRP $11.99) beautiful, embossed glass bottles.

Wayne Chaplin, CEO of Southern Glazer's Wine & Spirits stated, "Jennifer Lopez is someone we know and admire as a global multi-talented artist and entrepreneur.  People around the world love her for many reasons and we are thrilled to represent Delola in the United States with Jennifer, Benny, Ken, Jenna, and our partners at Beam Suntory.  We have known and worked with Ken and Jenna who have created iconic brands such as Teremana Tequila with Dwayne "The Rock" Johnson, Proper No. Twelve Irish Whiskey with Conor McGregor and Avion Tequila.  Launching Delola created by such an iconic team will undoubtedly be another great success."

"Delola has been an exciting and inspiring journey and I am incredibly proud of what we are about to bring to people around the world," added Ms. Lopez.

About Delola Ready to Enjoy Spritz Cocktails
Delola Ready to Enjoy Spritz Cocktails was founded by international artist, actor, and entrepreneur Jennifer Lopez, her business partner Benny Medina and global drinks veterans Ken Austin and Jenna Fagnan.  The name DELOLA came from a long-time nickname given to Ms. Lopez; "Lola" thus Delola or "from Lola".  With three expressions – Bella Berry Spritz crafted with Premium Vodka, berry and hibiscus, Paloma Rosa Spritz crafted with Premium Tequila, grapefruit and elderflower and L'Orange Spritz crafted with Amaro, Orange and Passionfruit.  Each product comes in 375ml (SRP $11.99) and 750ml bottles (SRP $22.99).  The liquids are spirit-based and made with natural botanicals, ranging from 10.5% (21 proof) to 11.5% alcohol (23 proof), are approximately 110 calories or less per 5oz serving, and are gluten free.  Beam Suntory is a minority investor and global distribution partner for Delola which will be sold in the finest grocery and spirit stores, restaurants and bars in The United States beginning April.  Visit @Delola on Instagram or its website www.DelolaLife.com.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Crown Royal Completes Long-Standing Noble Collection with the Release of Barley Edition Whisky

The seventh limited release of the Noble Collection is an extraordinary blend of whiskies distilled from 100% barley grains, aged for at least 5 years

NEW YORK, April 3, 2023 - Award-winning Canadian whisky brand, Crown Royal, has revealed the final installment of its Noble Collection with Crown Royal Noble Collection: Barley Edition. The collection is a series of annual limited releases that explores the future of extraordinary and cutting-edge whiskies and celebrates the innovative spirit of the brand's blenders and distillers.

"The final release of our Noble Collection puts a bow on our roster of whiskies that have pushed boundaries – from unique blending techniques and maturation processes to distillation methods – while honoring our roots and tradition," says Hadley Schafer, Director, Crown Royal. "We're excited for consumers to round out their collection with this incredibly robust liquid and raise a glass to final iteration of the long-standing series."

With spicy notes of toasted oak and sweet caramel, Crown Royal Noble Collection: Barley Edition starts with an aroma of creamy vanilla and fruity green apple and ends in a warm and rounded finish. Aged for at least five years, the latest expression is a unique blend of whiskies distilled from unmalted and malted barley grains.

"This exquisite whisky is a special release for the Crown Royal portfolio, given the expression's full barley mash bill," says Stephen Wilson, Director of Whisky Engagement for Crown Royal. "Our team of Distillers and Blenders are always experimenting and innovating and this whisky is a product stemming from that creativity and collaboration, much like our award-winning Winter Wheat!"

Crown Royal Noble Collection: Barley Edition is 90 proof, 45% Alc/Vol and will be available for a limited time at a suggested retail price of $79.99 for a 750mL bottle. Whether sipped neat or on the rocks, please remember to enjoy Crown Royal Noble Collection: Barley Edition responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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J.J. Corry Irish Whiskey Wins World's Best Small Batch Single Malt at Prestigious World Whiskies Awards

Company becomes the First Irish and First Female Founded Business ever to win the award beating competition from all over the world

LONDON, March 31, 2023 - Ireland's first modern Irish Whiskey Bonder J.J. Corry beat out global competition to win the title of World's Best Small Batch Single Malt whiskey for J.J. Corry The Flintlock at the "Whiskey Oscars", prestigious World Whiskies Awards.

The company, founded by Louise McGuane in 2016 in Cooraclare, Co. Clare becomes the first Irish whiskey producer and first female founded business to win the award. Ms. McGuane accepted the award at an awards ceremony hosted at the Merchant Taylor's Guild Hall in London.

On collecting the award, Louise McGuane said: "Winning the world's best small batch single malt is a tremendous accolade and recognition that we play on the global stage with the best whiskey producers in the world. The Flintlock is a perfect encapsulation of what we do as Whiskey Bonders, seeking out superlative Irish whiskies from around the Island and collaborating with our partners from around the world - coopers, distilleries & wineries- to create the most unique whiskies, bottling each adventure for our discerning customers."

McGuane added: "For the Flintlock, we chose a selection of single malt casks from our expansive flavour library, ranging in age from 15 to 19 years old, and vatted them together. We then worked with Casknolia Cooperage in Spain to select Moscatel Sherry seasoned casks in which to marry The Flintlock. The result is a whiskey which is an expression not only of Irish whiskey blending, but also ameliorated by the craft of coopering and the winemaking talent of Jerez."

About The World Whiskies Awards

The World Whiskies Awards are the gold standard of global whiskey awards, selecting, awarding and promoting the very best in all the internationally recognised styles of whiskey from around the world. In Round 1 of the World Whiskies Awards, their panel of experts blind tasted entries by their style, their region and grouped by age statement in order to determine the best whiskies in each individual category. The winners in each category are put forward to Round 2 where one regional winner will be selected who will then represent that region in the final judging of the World Whiskies Awards. The winners of which were announced on 30th March 2022 at the Whisky Magazine Awards gala in London.

About J.J. Corry

Founded in 2016 by Louise McGuane, J.J. Corry Irish Whiskey is Ireland's first modern Whiskey Bonder and maker of award-winning J.J. Corry Irish Whiskey. The company sources whiskies from Irish distilleries and matures it in a purpose-built bonded rackhouse on the McGuane Family farm in Cooraclare, Co. Clare, right along the Wild Atlantic Way. Whilst waiting for the whiskey to come of age, they blend sourced mature whiskey to begin to create their own unique house style. J.J Corry has won multiple awards for quality and taste including gold medals in the Irish Whiskey Awards and San Francisco Spirits Competition and World Whiskies Awards.

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Star Hill Farm, Home to Maker's Mark® Bourbon, Becomes the First Distillery Homeplace to Earn Regenified Certification

Recognizing tangible commitment to regenerative farming practices, the certification continues brand's mission to act as a force for good

LORETTO, Ky., March 28, 2023 - Regenified, the leading regenerative agricultural certification and supply chain-solution company, today announced that it has awarded Regenified Certification to Star Hill Farm, the home of Maker's Mark Distillery in Loretto, Ky. Star Hill Farm is the first farm in Kentucky and home to the first distillery in the world to receive recognition from Regenified for proven and evident progress in regenerative agriculture. With this certification, the brand advances on its long-term mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible.

Regenified was founded by a team of regenerative farming and ranching pioneers, experts and innovators to promote regenerative farming practices and combat the decline of soil health due to intensive and unsustainable agricultural practices. The organization verifies and certifies farms and ranches and their products that repair, rebuild, revitalize and restore the function of the ecosystem and regenerate the soil for future generations. Through the Certified Regenified label and their proprietary 6-3-4™ Verification Standard, Regenified helps the supply chain, including farmers and ranchers, understand where their practices and lands are on the regenerative path.

"Regenerative agriculture is leading the way to improve soil health, biodiversity, and ecosystem function while producing high-quality products," said Salar Shemirani, chief executive officer at Regenified. "Maker's Mark's commitment to handcrafting the finest bourbon has always prioritized the quality of their ingredients, dating back to their founding 70 years ago, when regenerative agriculture was the only norm. We are thrilled to recognize Maker's Mark and its homeplace of Star Hill Farm for their ongoing commitment to these practices that are so vital for the health of our planet."

Maker's Mark Distillery sits on more than 1100 contiguous acres of land that make up Star Hill Farm. The brand champions regenerative farming practices throughout its land to enhance the soil, reduce carbon emissions and to maximize the flavor of everything the farm yields, including several hundred acres of regeneratively grown grain varietals. In addition to embracing regenerative farming at Star Hill Farm, Maker's Mark is sharing these practices with its grain suppliers in hopes that the iconic Kentucky bourbon may one day be made fully by regenerative practices that give more to the land than they take.

"We are incredibly proud to be the first farm in Kentucky and the first distillery in the world to achieve certification from Regenified," said Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker's Mark. "Our ambition to act as a force for good in all that we do includes our commitment to being good stewards of the land and our soil at the homeplace of Maker's Mark. After all, bourbon is nature, distilled. We know a commitment to the quality of our ingredients through regenerative agriculture can lead to a future where whisky is not only more sustainable, but markedly more flavorful as well."

Maker's Mark is driven by a responsibility to the places, people and practices to create its handmade and delicious bourbon. Other recent initiatives from the B Corp certified brand include the establishment of the world's largest repository of American White Oak trees for research purposes; a first-of-its-kind genome mapping project of the American White Oak species and the establishment of a 33-acre Natural Water Sanctuary on its distillery grounds to preserve and protect the land that filters its water source now and in the future.

For more information about Maker's Mark and its efforts for good, visit www.MakersMark.com.
For more information about Regenified, visit www.Regenified.com.

About Regenified

Regenified's mission is to move the entire agriculture supply chain toward regenerative, yielding improved climate effects for our planet and positive health benefits for the people on it.

Regenified is a mark of confidence. It rewards farmers for their ongoing commitment to regenerative principles and practices, which advance biodiversity, soil health, water quality and ecosystem resilience, all while maintaining harmony with nature.

For more information on Regenified's verification standards and protocols, visit www.regenified.com.

About Maker's Mark®

In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark® Private Selection, the industry's first-ever custom barrel program. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

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Jack Daniel's and Coca-Cola® Ready-to-Drink Launches in the U.S.

LYNCHBURG, Tenn. and ATLANTA, March 30, 2023 - Jack Daniel's will today debut the iconic Jack Daniel's & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States.

Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most popular "bar-calls" – a cocktail ordered with specific brand names – in the world. This pre-mixed cocktail with two of the largest household brand names in the U.S. first hit shelves last fall in Mexico and will continue to expand to other global markets throughout 2023.

"We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format," said Dallas Cheatham, Jack Daniel's RTD Brand Director. "While Jack & Coke is a cocktail consumers have known and enjoyed across the world, with origins dating back more than a century, we are proud to officially launch Jack Daniel's & Coca-Cola RTD and bring these two iconic brands together in a RTD format for the first time in the U.S."

"This launch is a milestone moment for both Coca-Cola and Jack Daniel's – it is following what people have been doing with these two iconic brands for generations and demonstrates our commitment to innovation from the simple to the complex," said Dan White, Chief of New Revenue Streams for The Coca-Cola Company. "We are really excited about this classic cocktail being offered in a new and exciting way through our relationship with Jack Daniel's and their distributor system."

The can and packaging, which features two of the world's most recognized trademarks in "Coca-Cola" and "Jack Daniel's," will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. Jack Daniel's & Coca-Cola RTD will adhere to responsible marketing practices held by Jack Daniel's and The Coca-Cola Company.

The alcohol beverage volume (ABV) is 7% in the US and a version featuring Coca-Cola Zero-Sugar will also be available beginning in May. Both will be available at retailers nationwide for a SRP of $12.99 per 4-pack.

Jack Daniel's was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Tennessee Rye, Jack Daniel's Sinatra Select and Jack Daniel's RTDs. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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