Wyoming Whiskey Celebrates 10 Years of Whiskey Making

The craft distiller celebrates with the release of a 10 Year Anniversary Edition rye bourbon

KIRBY, Wyo., Dec. 1, 2022 - Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition Straight Bourbon Whiskey. In honor of the anniversary, Wyoming Whiskey founding Master Distiller Steve Nally and Master Blender Nancy Fraley have barrel selected and batched a rich and balanced 10-year-old rye bourbon worthy of the milestone. This masterpiece whiskey reflects 20 of the rarest casks at the Wyoming Whiskey distillery that were filled in November and December of 2011 and is the oldest product ever released by Wyoming Whiskey.

Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition rye bourbon

"Over the last ten years, these barrels have quietly evolved into something extraordinary," said Wyoming Whiskey Co-Founder David DeFazio. "10 Year Anniversary Edition is in a class of its own. We are blown away by the quality and complexity of this product. It's memorable."

Ten years ago today, Brad and Kate Mead and David DeFazio launched their flagship Small Batch bourbon. Years before, they started with the lofty goal of creating America's next great bourbon and the promise of extending the bourbon frontier to the Rocky Mountains. Since then, every drop of Wyoming Whiskey carries with it the character of the region and has become the Whiskey of the West.

Cattle ranchers and attorneys by trade, the entrepreneurial trio packed their ambition and headed to Kentucky where they went knocking on the door of Bourbon Hall of Famer, Steve Nally. They already had the land, water and grains they needed to produce bourbon, they just needed the leadership and knowledge of a world-renowned distiller to put the pieces together. With little convincing, Nally became Wyoming Whiskey's founding distiller. The rest is history.

"We are proud to honor our roots in this state with an exceptional 10-year-old whiskey created by the fusion of Wyoming water, Wyoming grains and Wyoming weather. We will always distill our whiskey the right way, not the easy way," said Brad Mead, Co-Founder of Wyoming Whiskey.

Wyoming Whiskey 10 Year Anniversary Edition Rye Bourbon (MSRP $199.99)

Mash bill: 68% Corn, 20% Rye, 12% Malted Barley
Specs: Aged 10.5 years, 48% ABV, 96 proof
Tasting notes:

• COLOR: After 10 years in the barrel, it has developed a deep copper to mahogany color
• NOSE: Heady notes of Rye Manhattan cocktails with brandied cherries, medjool dates in thick syrup, cayenne pepper-candied pecans, and baklava drizzled with orange blossom honey
• PALATE: Candied yams with pecans and toasted marshmallows, black currant liqueur, sweet cornbread muffins with honey butter, and cinnamon toast with blackberry-maple syrup.
• MOUTHFEEL: Soft, warming alcohol, with caramelized wood sugars and a tingle of rye spice enveloping the mouth cavity.
• FINISH: Lingering notes of dark dried fruit mingled with warming brown baking spices.

10 Year Anniversary Edition will be available in-store in select US markets including California, Colorado, Georgia, Maine, New York and Wyoming.

 

Wyoming Whiskey's complete portfolio born throughout the past decade consists of Small Batch Bourbon, Double Cask Bourbon, Outryder Straight American Whiskey, Single Barrel Bourbon and Barrel Strength Bourbon. Through its Wide Open Spaces collection, Wyoming Whiskey offers National Parks Limited Edition bourbons and collector editions such as 1872 to protect and preserve our country's National Parks. Wyoming Whiskey also produces limited release, Wyoming-only styles such as Powder River.

Sign up to become a Whiskey Baron to receive the latest news and special offers from Wyoming Whiskey. For daily updates, follow Wyoming Whiskey on Instagram, Facebook and Twitter.

About Wyoming Whiskey—The Whiskey of the West

Based in Kirby, Wyoming, Wyoming Whiskey has had a simple goal: to create America's next great bourbon. That goal has evolved to include all whiskies. The company and their products are a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey.  They use the finest corn, winter wheat, winter rye, barley, and water from the Bighorn Basin and promote Wyoming's natural and human resources.  Every drop of this bourbon is 100% Wyoming. To learn more, visit http://www.wyomingwhiskey.com.

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"CROWN ROYAL PARTNERS WITH SALESFORCE, CROSSMINT AND VAYNER3 TO LAUNCH FIRST ENTRY INTO DIGITAL COLLECTIBLES THIS GIVING TUESDAY"

"Join Crown Royal and Honor the Special People Who Deserve a Crown in your Life with a Unique Digital Collectible That Pays it Forward"

NEW YORK, Nov. 29, 2022 This Giving Tuesday, Crown Royal, in partnership with Salesforce NFT Cloud, Crossmint and Vayner3, will expand its tradition of generosity into Web3 through the launch of the brand's first digital collectible. Beginning Thanksgiving week, Crown Royal invites all U.S. fans 21+ to pay it forward and nominate someone deserving in their life to receive a digital crown collectible. For each crown digital collectible claimed between November 24 and December 31, 2022 (up to 75,000 total), one signature Crown Royal purple bag will be packed and sent as a care package to American military active duty members overseas as an extension of the Crown Royal Purple Bag Project, an initiative designed in partnership with Packages From Home.

On this Giving Tuesday and throughout the holiday season, Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown." Now any eligible person can give the gift of giving with this one-of-a-kind digital collectible. Crown Royal partnered with Crossmint—whose mission is to bring digital collectibles to life, by empowering brands and creators to build streamlined checkout and payment experiences—to bring this digital collectible to life. This digital collectible will be open to U.S. resident 21+ adults and will not require a digital wallet, making it easy for consumers to engage. While supplies last, for each claim of a digital crown, one iconic Crown Royal purple bag will be packed in honor of the recipient. Generosity is at the core of the Crown Royal brand that prides itself on honoring individuals "that deserve a crown" year-round by providing support to help communities thrive through selfless acts of service.

"Crown is built on the belief that if you live generously, life will treat you royally! Our mission is to activate in a way that inspires generosity all year round," said Sophie Kelly, Sr. Vice President of Whiskeys Portfolio in North America at Diageo. "This launch takes Crown Royal's spirit of generosity to a new level. We're excited to use web3 technology to not only help consumers recognize special people in their lives who deserve gratitude, but also to support active duty service members through the Purple Bag Project."

The dynamic digital collectible was created by visual and motion designer, Adam Verhasselt whose wide breadth of work spans in-studio photography, video production and NFTs. "Nothing feels better than making something amazing and creating experiences that 'wow' people," said Verhasselt. "Being able to partner with Crown Royal to use this art to help give back makes it even more fulfilling."

Crown Royal has a deep tradition of giving back, and as a long-standing supporter of many from hospitality, service and military industries, they pride themselves on being strong supporters of the most generous people in our communities who selflessly serve others. For over a decade, Crown Royal has ignited exceptional generosity within our communities by giving back to the people and places that support them. Through partnerships with organizations like Packages From Home, the brand has supported over 1 million servicemen and women through the Purple Bag Project that provides food, hygiene, and entertainment items to active duty service members worldwide.

Vayner3, the Web3 consultancy under the umbrella of VaynerX, orchestrated this collaboration around Giving Tuesday and the brand's foray into Web3. "We are honored to join forces with Crown Royal to support this incredible initiative during the Giving Season. The initiative will help fuse the brand's purple bag heritage with today's consumer's modern and digital preferences," said Avery Akkineni, President of Vayner3. This "give first" approach stands out amongst other branded NFTs as an innovative form of brand engagement, paving the way for loyalty program integration in the near term.

Visit web3.crownroyal.com to learn more and participate. Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

**Offer is open to U.S. residents only, 21 years or older. Maximum of 75,000 bags donated; minimum of 5,000 bags donated.  Bag will only be donated with first claiming of digital token; to the extent a user otherwise receives an NFT, including on the secondary market, they are not eligible to access, use, receive, or enjoy any utility, including, without limitation, any donation. Donation contingent upon recipient's compliance with NFT Terms. Donation to be made on/after 3/2023. No charitable benefit to individual participants.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About SalesForce NFT Cloud
Salesforce NFT Cloud is one of Salesforce's latest innovations, which allows for brands to quickly and easily create and distribute NFTs, while also enabling them to manage and leverage NFT data across the rest of their solutions: everything from marketing to sales, service, and commerce. The Salesforce Customer360 is all the more powerful when powered by Web3 data.

About Vayner3
Vayner3 is a consultancy under the umbrella of VaynerX exclusively focused on guiding the world's leading enterprises and intellectual property owners in the next iteration of consumer behavior, and navigating the ground-breaking and ever-evolving world of Web3. For more information, you can visit: www.vayner3.com.

About Crossmint
Crossmint provides infrastructure for developers and enterprises to create and distribute NFTs at scale, in minutes, without the need for wallets or crypto. Crossmint's suite of APIs and tools includes products for minting and delivering NFTs, a fiat on-ramp, and custodial wallets. For more information, visit www.crossmint.io

About Packages From Home
Packages From Home is a 501(c)(3) nonprofit organization whose mission is to send care and comfort packages to Active Duty military members stationed or deployed overseas (to include military working dogs & military K9 teams) as well as homeless, transitioning, and at-risk veterans by providing them with requested food, hygiene, and entertainment items to boost morale and quality of life. The care packages and supplies provided by Packages From Home are tokens of love and gratitude to these heroes for their many sacrifices in service of our freedoms as Americans.

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BROTHER'S BOND BOURBON ANNOUNCE THEIR SUPPORT OF THE 2022 KISS THE GROUND GIVING CAMPAIGN, RE: CONNECT

Brother's Bond Bourbon Inspires Everyone to Reconnect with the Soil, Soul, and Regeneration This Holiday Season with Kiss the Ground

NEW YORK, Nov. 23, 2022 Founded by Ian Somerhalder and Paul Wesley, Brother's Bond Bourbon is rooted in their friendship and connection, on and off-screen, throughout the years. This holiday season, they hope to inspire everyone to reconnect with one another and the earth through their support of Kiss the Ground's 2022 giving campaign, RE: CONNECT. Brother's Bond Bourbon and Kiss the Ground and are offering special, limited time gift bundles to recurring donors through the end of the year. These unique supporter levels are specifically designed for gifting and connecting with someone, while sharing the mission of Kiss the Ground. Brother's Bond Bourbon will also matching donations raised throughout the campaign totaling to $50,000.

"We hope you'll join us this holiday season by reconnecting - with the soil, with your soul, and your loved ones," says co-founder, Paul Wesley. "Kiss the Ground is an organization that we are proud to support, and we cannot wait to inspire all with RE: CONNECT."

"The holiday season is the time to bond with one another and we know that Brother's Bond brings people together," adds co-founder, Ian Somerhalder. "Our brand is about establishing deep connections that mean the most to us. We realized that we've lost our connections to what matters the most: our food and one another and we want to inspire everyone to come together, share, laugh, and make memories."

A long-time supporter of Kiss the Ground, Brother's Bond Bourbon is made from 100% natural Ingredients from American farms. The brand is one of the fastest-growing ultra-premium bourbon brands, with over 100,000 cases shipped across the US and is available in 37 states.

Available at various retailers, Brother's Bond Bourbon has a 40% ABV and a suggested retail price of $39.99.

For more information, visit www.brothersbondbourbon.com and follow-on Instagram and Facebook @brothersbondbourbon and Twitter @brothersbond.

About Brother's Bond Straight Bourbon Whiskey

Created by Ian Somerhalder and Paul Wesley, Brother's Bond Bourbon is rooted in their friendship, both on and off-screen for over a decade. Brother's Bond Bourbon is a nod to their on-screen characters, their shared love for great bourbon, and a reflection of the brotherhood they've formed over the years. Brother's Bond aimed to create the perfect bourbon that is elegant and exceptionally smooth, complex, and balanced with a touch of sweetness and spice. As the most followed alcohol brand on Instagram (with over 1.82 million followers), Brother's bond is a story of time and quality, with the goal of using their platform to help reverse climate change by giving back a portion of proceeds to support regenerative farming practices.

The four-grain, high rye bourbon has a mash bill that is 65% corn, 22% rye with the percentage of wheat and barley kept a secret. Aged for a minimum of four years in virgin American oak barrels, the barrel staves with #4 char and the barrel heads with #2 char with an ABV of 40%.

About Kiss The Ground

Kiss the Ground is a 501(c)(3) nonprofit on a mission to awaken people to the possibilities of regeneration and inspire participation in this movement through media, communications, education, workshops, immersive programming, and advocacy. We are building the team and resources needed to create a real the pathway towards transforming the Farm Bill. Kiss the Ground will create a cloud of shareable PSA media content to popularize the story of what the future could look like if we transitioned to regenerative practices. Content will be distributed by KTG and a vast coalition of brands, partners, influencers, and other publishers, and will drive to a digital petition funnel. As the campaign grows in momentum, we'll collectively engage in provocative media activations to elevate the conversation and strategically apply pressure to achieve our shared policy goals. Kiss the Ground is an organization of connectors & storytellers, committed to awakening people to the possibilities of regenerative agriculture through award winning content that has reached tens of millions of viewers worldwide.

To learn about all how you can reconnect visit www.kisstheground.com/giving

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GAMING LEGEND AND HISTORY-MAKING MASTER DISTILLER CREATE BLACK STEEL BOURBON, SELL OUT IN 45 MINUTES

Demonstrating the power of the gaming audience, Guy Beahm (also known as gaming legend Dr DisRespect) launched a Kentucky straight small batch bourbon unleashing a frenzy of sales.

NEW YORK, Nov. 21, 2022 - Last Thursday, Guy Beahm, the man behind gaming legend Dr DisRespect, announced the launch of Black Steel Bourbon, a premium Kentucky bourbon, created to bring together outstanding craft with a refreshingly untraditional spirit. Together with award winning and first female Master Distiller, they proved to the world what was missing in both the bourbon world and the gaming arena.

Upon launch, they cited the belief that bourbon was missing the mark with a younger and different audience than the bourbon category is used to and that there's a need for a new vibrancy in the category. They were right. After Dr DisRespect introduced the brand on social, a frenzy of traffic crashed the Black Steel Spirits website and sold thousands of bottles in mere minutes. In just 45 minutes from launch, all stock from their website, ReserveBar and Minibar Delivery were completely sold through. Requests for bottles remained so strong through the evening that Guy Beahm announced in a gaming stream last Friday that he was releasing to fans his personal stash of bottles that he had intended to reserve for gifts. Those then, too, sold out in minutes.

Black Steel is the first iteration of a limited release bourbon, created with a new generation of whiskey drinkers in mind – a drinker who desires traditional premium craft, but also has an appetite for intrigue and the unexpected. Founder Guy Beahm, known for his unapologetic and high-intensity gaming, is himself a bourbon fanatic and connoisseur – giving him a unique commonality and understanding of his younger, gaming, bourbon-loving audience. "There's been a resurgence of whiskey drinkers in the last 5 years and a growing number, myself included, that aren't particularly represented by what's out there. They understand and demand top quality, but they also don't need to be fed sepia-tinted wheat field photography to see that quality. That's been done - and being done. But bourbon shouldn't be that boring - it's bourbon." said Beahm.

While fans are clearly enthused for the brand, the bourbon itself is receiving accolades from enthusiasts across the country. The high-quality bourbon is the result of a partnership between Beahm, award winning Master Distiller Marianne Eaves, and H+S Labs. Marianne has been honored by Forbes Magazine and was included in their 2015 Food & Drink 30 Under 30 list, as well as recognized by Wine Enthusiast Magazine as one of America's Top 40 Under 40 Tastemakers. In keeping with the bold spirit of the brand, Marianne also brings her own history-making style to the table. As the first female Master Distiller of bourbon since Prohibition, she knows a thing or two about pushing boundaries.

Together, this unwieldy team created this delectable limited release bourbon that speaks for itself. Black Steel Bourbon delivers a smooth yet wildly distinctive flavor profile enveloped with notes of sweet grain, charred wood, green apple, vanilla bean, and citrus peel. Beahm and the H+S Labs team imbued an equally unique energy into the design. The bottle, with its striking turquoise color and subtle subversive nods found in the imagery and language, is designed to start pushing the norm of the traditional bourbon ambiance on shelves.

Jon Alagem, co-founder of H+S Labs explains, "Black Steel is the culmination of a devout love for the history and craft of bourbon but done in our own way. It's so incredibly unique and excitingly different in its stance than what we're traditionally used to. The epic dream of a bourbon designed by Guy Beahm and Marianne Eaves is unlike anything you've ever seen before, and maybe will ever see. Crack it open, you'll see why."

The team is currently working on the next phase of Black Steel but are encouraging email signups on the Black Steel Spirits website to receive updates on the brand's future plans. Fans can also follow along and receive updates via the brand's social accounts on Twitter and Instagram.

The game has changed. We invite you to taste what winning feels like.

Black Steel Video

About the Founder Guy Beahm

Guy Beahm is the man behind Dr DisRespect, one of gaming's most recognizable and beloved personalities that regularly entertains an extremely impressive amount of concurrent viewers and 9.9 million total reach across platforms. He has been awarded "Streamer of the Year" twice by the Esports Awards and set the North American record for concurrent viewers on his debut to YouTube at over 500k in August 2020. Doc also has expanded beyond streaming with appearances alongside Jimmy Kimmel and Klay Thompson, a national best-selling book Violence. Speed. Momentum (Simon and Schuster), and more recently building a new type of AAA gaming studio titled "Midnight Society" in partnership with BoomTV (esports event organization platform) with the goal of making the most groundbreaking game in history.

About the Master Distiller, Marianne Eaves

Marianne Eaves is an award winning, Master Distiller pushing boundaries in the bourbon world. A fortuitous confluence of circumstances – her love of science, analytic mind, exceptional sensory skills, creativity, and a fateful internship choice with Brown-Forman – led to her being the first woman to earn the title of Master Distiller with Castle & Key Distillery in Frankfort, KY.

Eaves has been recognized in Whiskey Advocate Magazine as "the Next Generation" for the bourbon industry and has been honored by Forbes and included in the 2015 Food & Drink 30 under 30 list. As she stepped into the role of Master Distiller herself, taking on the herculean restoration project of Castle & Key Distillery, she was recognized by Wine Enthusiast Magazine as one of America's Top 40 Under 40 Tastemakers.

About the brand builder, H+S Labs

H+S Labs is a subsidiary of NYC based design agency, Harper+Scott. Harper+Scott has been the premier design and manufacturing agency for companies such as Tim Hortons, In-N-Out, Carnival Cruise Line, Popeyes and Sephora. Seeing a need to develop mindful, better-for-you brands utilizing responsible supply chains, H+S Labs launched to respond to this need. Harper+Scott is proud to be in the .01% of all companies in the US certified as B Corporation, meaning everything created will be developed with transparency, environmental impact, and sustainability in mind.

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Crown Royal Extends Higher Marques Portfolio with Newest Aged 29 Year Old Whisky

 

One year after the release of Crown Royal 18 Year Old, the award winning whisky brand announces its oldest aged whisky to date

NEW YORK, Nov. 17, 2022 -- In its most luxurious form, Crown Royal has released the newest, limited-edition addition to its family – Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky. This complex and beautiful blend has been patiently aged for no less than 29 years in Crown Royal's award-winning distillery in Gimli, Manitoba.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9109751-crown-royal-higher-marques-portfolio-aged-29-year-old-whisky/

On the nose, this whisky truly smells like fall. Baking spices, rich subtle notes of orchard fruits, and lovely notes from American oak barrels are rounded out by a subtle touch of vanilla. The spice of Canadian rye grain truly shines through on the palate accompanied by the orchard fruit and toasted oak experienced on the nose. It is rich and robust yet balanced and a bit sweet.

"Crown Royal 29 Year Old showcases our signature rye mash bill and represents the robust history of our Gimli distillery," said Stephen Wilson, Director of Whisky Engagement for Crown Royal. "Its exceptional flavor profile invites a new generation of whisky connoisseurs and drinkers to experience an elevated level of luxury as they celebrate milestone moments with Crown Royal."

Crown Royal 29 Year Old represents the diverse and inclusive whisky drinker who embodies modern luxury. They are rewriting the rules of what success means and how to get there while creating a rich legacy for those that will come after them.

"We're thrilled to release Crown Royal 29 Year Old, our oldest aged expression to-date," said Nicola Heckles, VP, Crown Royal. "Our collector's line of aged whiskey is growing, and this new addition to our diverse portfolio brings a refreshed take on modern luxury that meets the needs of the new generation of Whisky drinkers."

With only 6,000 bottles available, this extra rare gem will be a one-time limited offering available in AZ, CA, DE, FL, GA, IL, LA, MI PA, and TX, with a suggested retail value of $399.

Crown Royal invites everyone 21+ to celebrate life's pinnacle moments. Please remember to drink responsibly.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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