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30 September 2022
29 September 2022
WILD TURKEY® LAUNCHES MASTER'S KEEP UNFORGOTTEN - INSPIRED BY A DECADE-OLD MISTAKE
Master's Keep Unforgotten is a high proof, extra-aged variation of Wild Turkey Forgiven, a limited-edition whiskey blend originally released in 2010
LAWRENCEBURG, Ky., Sept. 28, 2022 Wild Turkey Master's Keep Unforgotten, the newest release in the annual limited-edition series, was inspired by a fortuitous and unexpected co-mingling of young rye and mature bourbon released more than a decade ago. Master Distiller Eddie Russell has resurrected the memory of that release, Wild Turkey Forgiven, with the release of Master's Keep Unforgotten, a high proof, extra-aged variation of the harmonious blend of straight bourbon and rye whiskies. The unconventional and complex liquid serves as a testimony to Eddie's experience and the legacy of Wild Turkey as one of the few Kentucky distilleries that have remained dedicated to the art of making rye whiskey, alongside its renowned bourbons.
The idea to marry straight bourbon and rye whiskies of Wild Turkey Distilling Co. was born in 2010 when a crew member accidentally mixed a batch of young rye with a barrel of mature bourbon. Upon tasting the co-mingled whiskeys, Master Distiller Eddie Russell realized he had something very special on his hands. Rather than discard the serendipitous mistake, the Distillery celebrated it, bottling the whiskey for a limited time, and fittingly naming it Forgiven.
The award-winning Master's Keep series was first launched in 2015 with Master's Keep 17 Year and was inspired by Eddie Russell's desire to push the boundaries of traditional Wild Turkey bourbon making, by experimenting with aging techniques and finishes. At 105 proof, Master's Keep Unforgotten is made from some of the oldest rye ever released by Wild Turkey and is characterized by unmistakable notes of fresh fruit – flavors rarely exhibited in such mature liquid. The extra aging time in rye casks honors the storied history of American rye production, while offering a distinct experience that is sure to surprise and delight.
"Twelve years ago, I tasted the result of the distillery mishap that would become Wild Turkey Forgiven and was amazed. It was unlike anything I had ever tasted before, and I knew we had stumbled upon something special," says Wild Turkey's Master Distiller Eddie Russell. "Master's Keep Unforgotten pays homage to this happy accident, perfected with a secondary rye barrel aging in our pre-prohibition Rickhouse B – the favorite of my father, Master Distiller Jimmy Russell."
Staying true to the spirit and distilling traditions that have defined Wild Turkey for the last 80 years, Unforgotten honors the storied history of American rye production through a bourbon lens. On the nose, the magnificent marriage of 13-year-old bourbon and 8- & 9-year-old rye is fruit-forward with notes of caramel and oak. On the palate, the flavor profile consists of a swirl of caramel, dried fruit, and sweet oak - complemented by notes of dried fruit, honey, black pepper, and baking spice from the 8- and 9-year-old ryes on the finish.
With a suggested retail price of $200, Master's Keep Unforgotten will be available for a limited time at select retailers. For more information, please visit www.wildturkey.com.
About Wild Turkey
The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.
The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.
Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.
About Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.
Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.
The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.
The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people.
The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.
But First, Cold Brew! Baileys Deliciously Light Partners with Lavazza to Offer Innovative Ways to Enjoy Cold Brew Coffee Year-Round
Just because summer's over doesn't mean you can't sip on a Baileys Deliciously Light and Lavazza cold brew coffee!
NEW YORK, Sept. 27, 2022 Cold brew coffee is always a good idea, at least when Baileys Deliciously Light is included! To help kick-off National Coffee Day and settle the year-round iced coffee debate once and for all, Baileys Deliciously Light Liqueur has teamed up with Lavazza, the 127-year old iconic Italian coffee company, to offer more ways to enjoy a cold cup of joe no matter what season with just two simple ingredients: Baileys Deliciously Light and Lavazza's Ready-To-Drink Organic Cold Brew Coffees (the pairing you've needed all along).
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9091351-baileys-deliciously-light-lavazza-iced-coffee/
Just in time for National Coffee Day on September 29th, Baileys Deliciously Light and Lavazza are releasing five new cold brew coffee recipes featuring cream from Ireland and the rich cocoa and vanilla flavors of Baileys paired with Lavazza's line of four organic RTD Cold Brew coffee cans: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk. Whether you're new at whipping up your own coffee at-home or a self-proclaimed barista, there's sure to be something for you!
"Baileys Deliciously Light is such a delicious and versatile product, and paired with Lavazza's ready-to-drink cold brew cans provides a simple yet innovative way to treat yourself to an iced coffee anytime, anywhere," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "Iced coffee always comes down to personal preference so we're excited to partner with Lavazza to offer new and unique recipes for every type of coffee drinker perfect for various occasions including daytime celebrations, brunch and many more."
If you're in need of a Baileys and coffee restock, looking to gift the coffee aficionado in your life or just want to whip up some of the new cold brew coffee cocktails for your next get together, Baileys Deliciously Light and Lavazza in partnership with Cocktail Courier are releasing the Deliciously Light Cold Brew Kit so you can easily recreate the new recipes from the comfort of your own home. The cocktail kit includes a bottle of Baileys Deliciously Light, a variety pack of Lavazza's organic ready-to-drink Cold Brew cans, two tumblers to sip with friends, a milk frother, sphere ice cube mold, and garnishes to top it all off. Run, don't walk to CocktailCourier.com to purchase a kit of your own (must be 21+) while supplies last.
"As the popularity of the year-round cold brew coffee drink continues to rise, we're thrilled to partner with Baileys Deliciously Light to offer original recipes that are easy-to-make yet elevated," says Jonathan Lehr, Marketing Director of Lavazza Group.. "The blend of Baileys' signature creamy flavors combined with Lavazza's premium organic ready-to-drink cold brew cans creates a melt-in-your-mouth-taste experience that we can't wait for everyone to try!"
Baileys Deliciously Light is the brand's lightest indulgence yet, made with 40% less sugar and 40% less calories than Baileys Original Irish Cream* and is currently available wherever fine spirits-based beverages are sold for a suggested retail price of $23.99 for a 750ml bottle. Enjoy Baileys Deliciously Light over ice, chilled, in a smoothie or with hot, iced or whipped coffee so you now have more occasions to treat yourself including daytime celebrations, brunch and many more. Lavazza's Ready-to-Drink Organic Cold Brew is the only one of its kind to be made with USDA Certified Organic, Rainforest Alliance Certified, 100% Arabica coffee. All four flavors are available for $3.49 MSRP and can be purchased at LavazzaUSA.com, Amazon.com, Eataly, Stop & Shop, Food Lion locations and more. For more information, please visit www.BAILEYS.com or LavazzaUSA.com.
Baileys encourages consumers of legal drinking age to treat themselves responsibly.
About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange ( NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About Lavazza
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 2.3 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. It is active in all business sectors and has operations in 140 markets, with 9 manufacturing plants in 6 countries and over 4,200 collaborators all over the world. The Group's global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.
About Cocktail Courier
Cocktail Courier offers a cocktail delivery service that includes all of the fresh ingredients and instructions needed to shake or stir professional quality cocktails in the comfort of your own home. Cocktail Courier eliminates recipe and ingredient hunting by sending you a pre-packed kit along with easy-to-follow, step-by-step instructions, turning you into a professional bartender in a matter of minutes, giving you access to some of the best cocktail recipes in the country. For more information about Cocktail Courier, please visit www.CocktailCourier.com.
28 September 2022
Whiskey & Wine Reunite in Sagamore Spirit's Latest Reserve Series Release: Sherry Finish Rye Whiskey
Available in limited quantities nationwide, this layered rye whiskey, rich with complex flavor, offers velvety notes of toasted almond, dried fig, and soft spice
BALTIMORE, Sept. 27, 2022 - PX Sherry wine from Spanish vineyards and golden brown rye whiskey in Maryland's distinct, approachable style are coming together once again in a limited-edition Sagamore Spirit Reserve Series Sherry Finish Rye Whiskey, announced today by the award-winning distiller.
Following a first, widely acclaimed limited release of a Sherry Finish in 2019, Sagamore Spirit's team of distillers set out to bring back this complex and layered whiskey to delight fans of the original and new ones alike. For this year's release, Sagamore Spirit aged its 4-year-old straight rye whiskey for an additional 18 months in 132-gallon PX Sherry barrels, coaxing forth a rye whiskey with velvety notes of toasted almond, dried fig, candied orange peel and soft spice. The structured oak profile of Sagamore Spirit's whiskey balances the bouquet of dried fruit and honey left from the PX Sherry wine, creating a complex, yet approachable, 106-proof rye.
"There's a long history of Sherry finishes in the Scotch world, but very few have been done with rye whiskey," said Brian Treacy, Sagamore Spirit's co-founder and President of Distillery Operations. "Our distilling team loves the pairing of the rich almond and fig flavors with the caramel, cinnamon, clove and peppercorn from our straight rye whiskey, so they welcomed the opportunity to bring back this delicious limited-edition rye."
Sherry Finish is part of the Sagamore Spirit Reserve Series, a collection of limited-edition Maryland-style rye whiskies that celebrate the legacy of Maryland distilling, with an unyielding focus on excellence from start to finish. Past releases include 8-Year-Old Rye Whiskey, Manhattan Finish and Rum Cask Finish.
This year's Sagamore Spirit Sherry Finish Rye Whiskey is as versatile as its predecessor. It can be savored neat, on the rocks, or mixed into a seasonal cocktail to welcome the coming of cooler weather. It is becoming available nationwide this month in 750ml bottles at a suggested retail price of $79. To find a bottle near you visit sagamorespirit.com/find-rye.
While Sherry Finish will only be available for a limited time, fans can enjoy Sagamore Spirit year-round with its Signature, Cask Strength, and Double Oak rye whiskies, the distillery's core offerings that are leading the Maryland-style rye revival across the country.
About Sagamore Spirit
Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening its collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers perfected rye whiskey for more than 150 years before Kentucky was founded.
Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 150 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.
27 September 2022
Dewar’s Launches New Dewar’s 12-Year-Old Blended Scotch Whiskey
Double-aged for extra smoothness in first-fill Bourbon casks takes the DEWAR'S 12-Year-Old Blended Scotch Whisky to the next level
HAMILTON, Bermuda, Sept. 26, 2022 - DEWAR'S® Blended Scotch Whisky, the world's most awarded blended Scotch whisky, has unveiled the new DEWAR'S 12-Year-Old Blended Scotch Whisky. With a new look and feel, DEWAR'S 12-year-old has been taken to the next level with a whisky that balances complexity, flavor and smoothness.
Double-aging the whisky in hand-selected, first-fill American Oak Bourbon casks for the first time has created a distinctly different experience for drinkers, with a greater breadth and depth of flavor, and a radically richer mouthfeel. The new whisky builds upon the renowned DEWAR'S house style of floral, honeyed Highland whisky, with a hint of smoke.
Showcasing up to 40 of Scotland's finest single malt and grain whiskies, the new liquid was created by DEWAR'S Master Blender, Stephanie Macleod, who was recently awarded Master Blender of the Year for the fourth time by the International Whisky Competition. Stephanie Macleod comments: "Curiosity has been at the cornerstone of the DEWAR's brand since John Dewar created the first whisky in 1846. And that sense of curiosity has carried through to how my teams and I develop our whiskies today. It was only natural to experiment and craft a new element to the maturation process, which has resulted in a distinctly different tasting experience."
"Having been experimenting with the influence of cask types on flavor and texture for the last ten years, we knew the time was right to bring some of what we have learnt to our core range of whiskies. We wanted to take DEWAR'S 12-Year-Old to the next level and bring the joys of quality Scotch whisky to a new generation of drinkers. DEWAR'S whiskies have a characteristic floral and honeyed-style and we knew we could add a richer and more complex dimension through the use of first-fill American Oak Bourbon casks."
Macleod has created a more complex whisky: an aroma of apple, ripe peaches and hints of lemon zest; followed by floral, spice and rich fruit notes; with a robust finish of vanilla, butterscotch and a wisp of a smoke. Complementing the flavor notes is the richer, smoother and more balanced mouthfeel, creating an experience that will delight new and existing whisky drinkers alike.
Brian Cox, Vice President, DEWAR'S Scotch Whisky, North America commented: "The beauty of our Scotch whisky is the ability to bring the breadth of flavor – as well as the depth of flavor – from the variety of single malts and grains that we use to make it. This new expression of DEWAR'S 12-Year-Old is the epitome of what a high quality, pleasurable and indulgent Scotch whisky can be. Reimagining and relaunching this whisky has always been about one thing: delighting whisk(e)y drinkers. Whether you are a connoisseur looking to discover something new or are just seeking to share and enjoy with friends and family, we are certain that everyone will find something to savor and relish."
All DEWAR'S whiskies share one thing in common – they are double aged for extra smoothness, a maturation process specific to DEWAR's that was perfected by the first Master Blender, AJ Cameron. 2022 marks the 125th anniversary since AJ Cameron became the first Master Blender in 1897.
The new DEWAR'S 12-Year-Old Blended Scotch Whisky is presented in a new, premium clear glass bottle with a modified base, label and enclosure.
DEWAR'S 12-Year-Old Scotch Whisky is now available at spirits retailers nationwide with an SRRP of $29.99 USD for 750ml and can be preordered at 12.dewars.com and purchased at all fine wine and spirit retailers, and online.
ENJOY RESPONSIBLY ©2022 DEWAR'S BLENDED SCOTCH WHISKY 40% ALC. BY VOL
IMPORTED BY JOHN DEWAR'S & SONS COMPANY, CORAL GABLES, FL
About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets interna-tionally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZA-DORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAW-SON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.
Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.
WhistlePig The Boss Hog Siren’s Song IX Straight Rye Whiskey
Wolverine, Buffalo Trace, and Huckberry Collaborate to Create a Special-Edition Wolverine 1000 Mile boot
Made in the USA, the boot will exclusively be available on Huckberry.com
ROCKFORD, Mich., Sept. 22, 2022Today, Wolverine, the 139-year-old boot and clothing brand, Buffalo Trace, the flagship bourbon from the world's most award-winning distillery, and Huckberry, the men's online retailer, are coming together to launch a special-edition Wolverine 1000 Mile boot exclusively available on Huckberry.com. Designed in Michigan and handmade in Arkansas, the tan leather boot celebrates American craftsmanship and three American-born brands.
Wolverine, Buffalo Trace, and Huckberry collaborate to create a special-edition Wolverine 1000 Mile boot
"These boots truly encapsulate the heritage and quality our brands are collectively known for," says Scott Schoessel, VP of Global Marketing at Wolverine. "Through the design process, our team thoughtfully added unique details of each brand. We couldn't be more excited to celebrate these boots with our consumers during National Bourbon Heritage Month."
The Wolverine 1000 Mile x Buffalo Trace for Huckberry Wedge Plain-Toe Boot incorporates the classic features Wolverine is known for combined with elements that incorporate all brands into one stylish boot. The tongue of the boot is adorned with a gold foil Buffalo Trace logo while the back heel is stamped with the Huckberry tree icon. The boots are carefully crafted by hand and made to last for years of wear while providing the comfort you'd expect with a wedge outsole boot.
"We are thrilled to collaborate with Wolverine and Huckberry for this truly one-of-a-kind boot," said Sara Saunders, Vice President of Global Marketing for Buffalo Trace. "Bourbon drinkers choose Buffalo Trace for its hand-crafted, uncompromised quality and consistency, all of the same equities that Wolverine poured into this product. We know our fans will love it."
Beginning today, the Wolverine 1000 Mile x Buffalo Trace for Huckberry Wedge Plain-Toe Boot is available in limited quantities on Huckberry.com for $425.
ABOUT WOLVERINE
Wolverine, the 139-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed nearly $2 million over the last 5 years to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. ( NYSE: WWW)
ABOUT BUFFALO TRACE DISTILLERY
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery's rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 35 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/media
ABOUT HUCKBERRY
Huckberry is an award-winning men's retailer and digital magazine on a mission to inspire and equip adventures near and far. Millions of people look to Huckberry as a trusted resource for emerging brands, gear, and lifestyle inspiration. With top-notch products, unique collaborations, industry-leading content, and a die-hard customer base—Huckberry is building the most loved men's retailer in the world.
Huckberry is headquartered in Austin, TX, with offices in San Francisco, CA, and Columbus, OH.
Follow along at @huckberry on Instagram, YouTube, Facebook, Tiktok, and www.huckberry.com.
26 September 2022
Redemption Launches Sur Lee Straight Rye Whiskey, a First-of-Its-Kind Innovation
Old world French winemaking meets 95% rye whiskey to deliver an unparalleled bold, rich and smooth whiskey experience.
STAMFORD, Conn., Sept. 21, 2022 - Continuing the brand's commitment to deliver rare and unique rye-forward offerings, Redemption Whiskey announces the release of the latest addition to the brand's highly sought after award-winning Specialty Series: Redemption Sur Lee Straight Rye Whiskey. Redemption Sur Lee was created utilizing a first-of-its-kind whiskey-making technique inspired by the French sur lie winemaking process and designed to add layers of complexity and roundness.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9090551-redemption-launches-sur-lee-straight-rye-whiskey/
The resulting whiskey is an entirely unique expression of rye, with rich taste, buttery notes, a silky finish and a hint of rye spice.
This whiskey innovation begins with Redemption's award-winning classic pre-Prohibition rye mash bill, which boasts a rye content of 95%. Redemption then broke conventional whiskey-making norms by adding the flavorful backset that comes off the still during distillation, called the "whiskey lees," into the barrels before aging. By periodically rotating the barrels during the aging process, the "lees" and whiskey continually interact and naturally infuse the whiskey with even more flavor. The "sur lee" method invigorates the rye's complexity to further enhance and develop the whiskey. Before bottling, Sur Lee is non-chill filtered to maintain optimal flavors and aromas. The end result is a whiskey that's deep and complex with a floral upfront, nutty backdrop and decadent, buttery notes of toasted marshmallow, maple and nutmeg, balanced with a lingering spicy finish.
Said Tom Steffanci, President of Deutsch Family Wine & Spirits, which produces Redemption: "At the beginning of our creation process, we were curious to see what flavors would be imparted if we applied a technique similar to the French winemaking sur lie process to our amazing classic rye mash bill. We spent a lot of time adjusting the approach to get it just right and we are delighted with the delicious outcome. I can't wait to hear from consumers once they have the opportunity to taste it."
Redemption Sur Lee is best enjoyed neat or on the rocks. The striking bottle design, featuring a silkscreen label and metallic accents, artistically explains Sur Lee's ground-breaking process, beautifully showcasing how the old-world winemaking process was applied to transform the whiskey.
Redemption Sur Lee Straight Rye Whiskey, a very limited release, is available in NY, DE, FL, CA, TX, and MA, from October 1st and while supplies last with a suggested retail price of $59.99/750 ML.
In addition to this newest release, the Redemption Specialty Series portfolio includes the award-winning Redemption Cognac Cask Finish, Redemption Wheated Bourbon, Redemption Rum Cask Finish, and Redemption High Rye Bourbon Single Barrel Select. Whiskey lovers are also invited to enjoy the award-winning Redemption Rye, Redemption High Rye Bourbon, and Redemption Bourbon classic whiskeys, and coveted Limited Edition Barrel Proof offerings.
To learn more, click here.
About Redemption Whiskey
Redemption is leading the rye revival, with a full range of bold and spicy super-premium award-winning whiskeys that are masterfully aged and blended. Nearly lost for a century, modern drinkers are rediscovering rye's spicy, rebellious nature, complex enough to be enjoyed neat, with a strong enough backbone to stand up in cocktails. It is a classic American comeback story, one that is only just beginning as Redemption continually pushes boundaries – and expectations – in whiskey innovation. Redemption Whiskey has been named a Hot Prospect Brand by Shanken's IMPACT three consecutive years (2018-2020), the 2022 World's Best Bourbon (2022 San Francisco Spirits Awards) and is the 2021 Rye Whiskey Brand of the Year according to the NY International Spirits Competition. www.redemptionwhiskey.com
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a spirits portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ]; [ yellow tail ] Pure Bright; California: Bellacosa; Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake; The Calling; France: Beau Joie Champagne, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka and Gray Whale Gin. www.deutschfamily.com
©2022 Deutsch Family Wine & Spirits, Stamford, CT. Straight Rye Whiskey. 47% Alc./Vol. 94 Proof. Please drink responsibly.
Bourbon Investment Firm CaskX Secures Exclusive U.S. Distribution Rights to Sell 72 Year-Old Single Malt Scotch Whisky From Legendary Label Gordon & MacPhail
With Only 290 Bottles Produced, the Limited Allocation of Glen Grant Bottles Valued at More Than $68,000 are Expected to Sell Out Quickly
LOS ANGELES, Sept. 26, 2022 CaskX, a pioneer and market leader in the sale of barreled bourbon investments, announced today that it is selling a limited allocation of 72-year-old single malt Scotch-Whisky from Scotland-based Gordon & MacPhail as a perk to its investor customer base. Recorded as one of the top 5 oldest whiskies globally, each 700ml bottle of the single malt Scotch-Whisky Glen Grant range was distilled in 1948 at the Milton Distillery and matured in an American oak ex-Sherry cask and is valued at more than $68,000 (USD) and includes 5 years storage and insurance. The company anticipates that it will quickly sell out of its limited allocation. Any remaining bottles will be offered and sold to potential investors of its bourbon casks, which the firm acquires from southern distilleries including Jackson Purchase and Kentucky Artisan Distillery.
Rare single malt whisky bottles are among the most prized and highly desirable investment opportunities in the world today. At a Bonham's auction in Hong Kong earlier in 2022 a bottle of Glen Grant 72 fetched more than $100,000 (USD). CaskX has managed to secure a limited allocation of bottles from Gordon & MacPhail to offer to select collectors and investors. These bottles are typically only sold at auction and rarely seen for sale otherwise. Bottled at 56.2% ABV, the whisky is packaged in a Dartington Crystal decanter that features a design to represent the age of the cask and is inspired by a tree's annual growth rings. When it comes to flavor, this whisky offers a multitude of unique notes that set it apart from any other that has come before. On the nose, the whisky has aromas of Christmas cake moistened with oloroso Sherry, with a slightly burnt base. On the palate, drinkers will find 'a sweet taste at the start and a tannic, dry kick to finish with a surprising punch of spice, whispers of espresso and deep dark chocolate.'
"With only 290 bottles produced of the Gordon & MacPhails' 72 Glen Grant single malt Scotch-Whisky we are absolutely sure this will be one of the best perks afforded to our loyal customer base that are also connoisseurs of spirits from all parts of the world," said Jeremy Kasler, CEO and founder of CaskX. "Our expectation is that our limited allocation of the 72 year-old bottles will be quickly sold out once offered to our customers and potential investors, with plans for an event later in the year to celebrate."
How CaskX's Investment Model Works
CaskX begins by working with clients to build a portfolio of barrels, also known as casks, based on the investor's desired objectives. By selecting barrels from specific regions, distilleries, and vintages an investor can achieve the right combination that manages risk, offers the desired holding period, and is projected to achieve target returns. Upon purchasing a suitable portfolio, investors receive certificates for each of the barrels which prove their ownership rights and can be used to transfer the barrels in the event of a future sale. All barrel investments are then stored at a government-regulated warehousing facility at either the distillery or a third-party storage provider until the barrels are either bottled or sold to another party. Investments are also fully insured to protect investors from an unforeseen disaster or loss. By investing in whiskey barrels investors can help the industry grow by providing cash flow to distilleries in advance of the whiskey being of adequate age for release as bottles.
About CaskX
Founded in 2020 by entrepreneur and long-time businessman Jeremy Kasler, CaskX is a global firm that specializes in building investment portfolios of barreled bourbon and scotch for investors around the world. Capitalizing on the underserved market niche of alternative investing in the barreled spirits market, CaskX works directly with distilleries to purchase and store their barrels, connecting those offerings with accredited investors who purchase a portfolio of barreled spirits to hold for future resale or bottling. The company maintains offices in Australia, Hong Kong, and the United States. More details about the firm can be found at www.caskx.com.










