Wild Turkey Father And Son 13-Year Kentucky Straight Bourbon Whiskey

Wild Turkey Father And Son 13-Year Kentucky Straight Bourbon Whiskey 43%-ABV 750ml.

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Mr. Boston Blended Scotch Whiskey

Mr. Boston Blended Scotch Whiskey 40%-ABV 1.75-Liter.

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Manifest Whiskey Project Honey Barrel Finished Rye Whiskey

Manifest Whiskey Project Honey Barrel Finished Rye Whiskey 51%-ABV 750ml.

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Russell's Reserve® Introduces Annual "Single Rickhouse Collection" with Inaugural Release from Legendary Retired Rickhouse, Camp Nelson C

Crafted exclusively from barrels aged in a single, designated rickhouse, each small batch offering explores the impact of the aging environment, available for a limited time in select markets

LAWRENCEBURG, Ky., Aug. 30, 2022  Straight out of the Commonwealth of Kentucky, award-winning and family-crafted Russell's Reserve announces the debut of an all-new, annual limited-edition collection: Russell's Reserve Single Rickhouse. Serving as a distinct expression of the location (or "rickhouse") where the liquid is aged and the "terroir" of that aging environment, each Single Rickhouse bottling will feature rare liquid from a different, individual rickhouse - past and present - at the Wild Turkey Distillery. The series explores the often unsung contributions specific resting places have on a whiskey's final character, celebrating varied nuances of whiskey aging across these different environments. In light of the recent floods in Eastern Kentucky and the heart of Bourbon Country, the Russell family gladly donated the first bottles of this special liquid to The Kentucky Bourbon Benefit - Eastern Kentucky Flood Relief Fund this August as a way to support those impacted.

The inaugural release, Russell's Reserve Single Rickhouse Camp Nelson C, features liquid from only 72 barrels from the now dismantled, seven-story rickhouse, Camp Nelson C. Built in 1946 and decommissioned in 2021, Camp Nelson C became a treasured rickhouse of Wild Turkey Distilling Co. Situated on top of a hill and next to the Kentucky River, the warehouse was made from timber and clad with tin to naturally control internal temperatures, with space for air to circulate and allow the barrels to breathe during the aging process. Russell's Reserve Master Distiller Eddie Russell selected the barrels for this special release from the center-cut, also considered the sweet spot, on floors three and four of the warehouse.

The Single Rickhouse from Camp Nelson C serves as a testament to the Russell Family's mastery of craft bourbon and appreciation of the distinctive liquid nuances that each Single Rickhouse brings. As Eddie began tasting through barrels selected for consideration for this release, he knew immediately once he'd tasted from the Camp Nelson C center-cut barrels that he'd found a special batch. A unanimous decision by all who tasted it, including Master Distiller Jimmy Russell and Eddie's son, Bruce Russell, the final flavor profile of Single Rickhouse Camp Nelson C is an unexpectedly rich and unique take for the brand.

"Tasting through our barrel stock as our whiskies age and determining which are right for each release is one of my favorite parts of the job," said Eddie Russell, Master Distiller at the Wild Turkey distillery. "When I tasted this liquid from Camp Nelson C, I knew it deserved its own place in Russell's history. It's a little different from what folks have come to expect from our whiskies, and even though we all personally enjoy different flavor profiles, Dad, myself and my son, Bruce all agreed instantly – this is a once in a blue moon kind of whiskey and deserving of being the first release in this special series. We hope everyone enjoys it as much as we do."

Aged for over 10 years, this limited release of non-chill filtered bourbon was bottled at 112.4 barrel proof and is nothing short of decadent, with thick, rich introductory notes of toffee, coconut and vanilla, and a long, silky finish. Eddie Russell, with over four decades of experience under his belt, has described this whiskey as a "five-star liquid," which boasts the following characteristics:

• Proof: 112.4
• Aroma: Sweet vanilla, caramel and cream that transition to fresh and dried fruit and then notes of brown sugar, oak and char.
• Taste: Thick, rich and sweet introduction with notes of toffee, coconut and vanilla that transition to notes of apple, dried fruit, toasted pecan, chocolate and baking spices.
• Finish: Long finish with silky and sweet mouthcoating that transitions to a pleasant balance of oak, baking spices and rich sweetness

The Russell's Reserve Single Rickhouse Collection is the newest innovation to join the brand's lineup, which includes an award-winning portfolio of bourbon and rye whiskeys meant to sip and savor. Officially available on shelves in early October and just in time for the holidays, the 2022 Russell's Reserve Single Rickhouse Camp Nelson C will be available for a limited time at select U.S. retailers and at the Wild Turkey Distillery for a suggested retail price of $249.99 per 750 ML bottle. To sign up for brand and product availability alerts for future releases, please visit russellsreserve.com.

About Campari America

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY® Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskeys since the 1800's.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®. Whether you're enjoying Russell's Reserve Single Rickhouse Camp Nelson C with your family or with friends, please remember to do so responsibly.

Campari America is headquartered in New York, New York.  More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica, Instagram: @CampariAmerica, and www.camparigroup.com.  Please enjoy Campari America brands responsibly and in moderation.              

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Dingle Distillery Bealtaine Single Pot Still Triple Distilled Irish Whiskey

Dingle Distillery Bealtaine Single Pot Still Triple Distilled Irish Whiskey rested in Bourbon casks Shiraz cask finish 52.5%-ABV 700ml.

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JOHNNIE WALKER BLENDED SCOTCH WHISKY AND LILLY SINGH JOIN FORCES FOR GENDER PARITY IN LEADERSHIP AS PART OF THE BRAND'S 'FIRST STRIDES' INITIATIVE

In partnership with IFundWomen and She Should Run, Johnnie Walker expands its commitment to fund, mentor and champion women entrepreneurs, and help build a community of women interested in public leadership

NEW YORK, Aug. 25, 2022- Women's Equality Day honors the anniversary of women's right to vote - a major milestone on the journey towards equal rights for women. As we celebrate the many bold, trailblazing women of the past and deepen the brand's commitment to the next generation of groundbreaking female leaders, Johnnie Walker proudly launches the next phase of its 'First Strides' initiative to help close the gender gap in leadership.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9080751-johnnie-walker-womens-equality-day-first-strides-lilly-singh/

The 'First Strides' initiative will focus on developing a broad community of women ready and empowered to lead the way forward by funding, mentoring and championing women entrepreneurs and leaders in both public and private sectors. To achieve these goals, the iconic brand is building meaningful partnerships with leading organizations paving the way for more seats for women in the boardroom and in public office – including IFundWomen, the go-to funding marketplace for women-owned businesses, and She Should Run - the only nonpartisan organization focused on reaching and cultivating the potential of women who may have never considered elected leadership, but should.

Johnnie Walker is also proud to partner with Lilly Singh to add her voice, talents and passion to efforts to accelerate women in leadership. The entertainer, writer, actor and gender equity advocate has scripted and produced original content to raise awareness of First Strides, championing female leaders and spotlighting the unique challenges they face on the path to progress and parity.

"I am thrilled to work with Johnnie Walker on this important effort," said Singh. "We have to make space for more women in leadership roles. We often talk about the importance of having a seat at the table. Well, right now there is only one woman at the table for every three men – even though gender diverse teams perform better, are more innovative and more profitable. In other words, it pays to let women lead. We need to build a future where women have more equitable access and opportunities, and where we are all seated as equals."

She Should Run has set a bold goal to inspire 250,000 women to take their first strides toward public leadership by 2030. Johnnie Walker is proud to donate funds to help mobilize women from all walks of life to explore the possibilities of public leadership. To learn more about how you can be part of the movement, visit www.sheshouldrun.org.

Together with IFundWomen, Johnnie Walker continues to support the organization's mission of closing the funding gap, with a goal of reaching $1 million in grants by 2030 for women-owned businesses so they can thrive in the marketplace. The Johnnie Walker and IFundWomen partnership will offer selected entrepreneurs capital through grants, as well as access to coaching and connections through the IFundWomen platform. To learn more and apply for funding, visit www.ifundwomen.com/johnniewalker.

"Johnnie Walker is committed to celebrating and enabling bold first strides that open the door for seconds and thirds to follow," said Sophie Kelly, SVP of Whiskies at Diageo North America. "We are proud to support the meaningful work of partners IFundWomen, She Should Run, Black Girl Ventures and the ERA Coalition, among others, and we hope to help them achieve their goals in creating positive change."

Johnnie Walker introduced the First Strides initiative this year, an evolution of the brand's First Women campaign, building on the brand's purpose driven mission to see more meaningful firsts achieved, so there can be seconds, thirds and fourths to follow. To learn more visit https://www.johnniewalker.com/en-us/firststrides/.

About Johnnie Walker
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About She Should Run
She Should Run is a national, nonpartisan nonprofit dedicated to building a future of gender equality in elected office. As the only lead-finders for the field of women's representation, they have a bold but necessary goal to inspire 250,000 women to take their first steps toward public leadership by 2030. Their programs mobilize women from all walks of life to awaken to the power of their leadership potential.

About IFundWomen
IFundWomen is the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections. Its mission is to close the funding gap for women-owned businesses.

It offers immediate access to capital through a premium online fundraising experience, access to small business grants from corporate partners, award-winning business coaching on all the topics entrepreneurs need to know about, and a network of women business owners that sparks confidence, accelerates knowledge and ignites action.

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From Dublin to New York: Jameson Distillery on Tour Arrives in the U.S. for its Highly Anticipated Debut

 

The Irish Whiskey's Award-Winning Distillery Kicks-Off a Two-Week Visit to NYC, Including a Surprise Performance by Singer-Songwriter Dermot Kennedy, Immersive Tastings from the Brand's Portfolio, Songs from Local Buskers and Whiskey-Infused Summer Treats

NEW YORK, Aug. 26, 2022  Jameson Irish Whiskey has brought its award-winning distillery, which has been named the World's Leading Distillery Tour three times, straight from Dublin's Bow St. to New Yorkers' doorsteps with the U.S. debut of the Jameson Distillery on Tour. Located in Hudson Yards and replicating the very place Jameson was first distilled in 1780, the three-part interactive experience will take visitors on an unforgettable journey that explores the Irish whiskey's legendary story, triple-distillation process and signature smooth taste.

 

Taking center stage to celebrate the opening of Jameson Distillery on Tour in NYC's Hudson Yards was global music sensation Dermot Kennedy, who returned to his busking roots by singing his breakthrough hits as well as songs from his upcoming second album, "Sonder," out November 4 on Island Records/Interscope. He was inspired to join in the celebration alongside Jameson, which is putting its support behind the local busking community by covering the cost of up to 1,000 permits for New York City entertainers through its "Busk on Us" program. Local buskers can apply for a free permit by visiting www.jamesonwhiskey.com/en-us/BuskonUs. Dermot's performance at Jameson Distillery on Tour was a nod to Dublin and New York's shared tradition of busking, where the street becomes the stage and strangers connect over their love of music.

"The first stage I ever played was on a street corner in Dublin," said Dermot Kennedy. "As two cities known for marching to the beat of their own drum, it feels full circle to welcome the Jameson Distillery on Tour to New York City and be a part of an initiative that enables fellow buskers to bring their music to the streets. Sharing a piece of where I come from with the city I now call home is something I will never forget. Together, we're celebrating the power of connection, whether with a fellow audience member or over a shared drink with friends."

The performance paid tribute to those committed to their craft — much like the legendary Irish whiskey-maker — surprising onlookers at the start of a two-week lineup featuring some of New York's very own talented buskers, including world-renowned bucket drummer, Jared "Choclatt" Crawford; the eclectic powerhouse with her violin, Joya Bravo; and the composer and songwriter, Justin Sutherland.

This immersive experience is designed to widen both palates and social circles, providing a dedicated space for friends and new faces to come together through a shared exploration of Jameson's heritage and history.

"This is the first time we are bringing Jameson's Distillery on Tour to the U.S., and we couldn't think of a better spot to host this one-of-a-kind experience than Hudson Yards in New York City, a popular destination that attracts visitors from around the globe," said Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey. "We're opening up the world of Irish whiskey, connecting with new kindred spirits, showcasing our storied process and, of course, enjoying our world-class portfolio."

Those curious to learn even more about Irish whiskey can participate in an educational immersion dedicated to the brand's celebrated Jameson Black Barrel expression. Housed within a larger-than-life barrel that allows guests to feel the heat of the char, smell its vanilla notes and, ultimately, taste its complexity, this special activation will include tales from those who help craft it, including Ger Buckley — an Irishman with a rich legacy as a fifth generation Midleton Cooper, an individual specially trained in barrel building.

Within the distillery experience, guests can also interact with branded activities, including shopping Jameson merchandise and snapping pictures with friends at the custom LED photo moment. Visitors can also share a toast and learn whiskey tasting tips and more brand lore from Jameson's AI Brand Ambassador, Molly: a fully interactive avatar that leverages cutting-edge conversational AI technology from ICONIQ AI. While on-site, people can hold real, meaningful conversations via a continuous YouTube livestream through September 7 – the first AI livestream by a major brand. Those unable to visit in-person can also book exclusive virtual Bow St. experiences online.

Visitors will also have the chance to taste the newest addition to the beloved Irish whiskey portfolio at the Jameson Orange Truck. Featuring a limited-edition Jameson Orange-flavored sorbet created in partnership with popular adults-only New York City ice cream shop, Tipsy Scoop, the Jameson Orange Truck will give a new meaning to the smooth taste of their triple-distilled whiskey balanced with notes of zesty orange flavor. The Jameson Orange-infused sorbet will be available alongside Jameson Distillery on Tour at the Public Square & Gardens at Hudson Yards through September 7.

With limited availability, fans can take advantage of the complimentary Jameson Distillery on Tour through September 7, open daily at the Public Square & Gardens at Hudson Yards. To learn more about the one-of-a-kind experience straight from Dublin's Bow St. and reserve their spot, fans can visit jamesonwhiskey.com/distillery-on-tour-nyc.

About Jameson ® Irish Whiskey

Jameson is the world's most awarded* and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits.  Leading the Irish Whiskey category with a 67% market share and having experienced 30 years of consecutive growth up until 2019, Jameson reached unprecedented sales of 10 million cases in March 2022.

The Jameson portfolio is led by its core expression of Jameson Original, with dynamic growth being experienced with its Super Premium offering, Jameson Black Barrel.  The range also includes ultra-premium offerings such as Jameson 18 Years, as well as some recently added flavoured whiskeys, Jameson Orange and Jameson Cold Brew.

Triple distilled and twice as smooth, every bottle of Jameson is distilled and matured at the world renowned Midleton Distillery in County Cork, Ireland. 

Follow @Jameson_US and visit JamesonWhiskey.com for the latest from Jameson.

* Based on the tasting results of the six most influential tasting competitions over the past 10 years (2011-2021), including The Irish Whiskey Masters, IWSC, ISC, Beverage Testing Institute, San Francisco World Spirits Competition and Ultimate Spirits Challenge.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA ®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut ® Vodka, Avión ® Tequila, Chivas Regal ® Scotch Whisky, The Glenlivet ® Single Malt Scotch Whisky, Jameson ® Irish Whiskey, Kahlúa ® Liqueur, Malibu ®, Martell ® Cognac, Olmeca Altos ® Tequila , Beefeater ® Gin, Del Maguey ® Single Village Mezcal, Monkey 47 ® Gin, Plymouth ® Gin, Seagram's ® Extra Dry Gin, Malfy ® Gin, Hiram Walker ® Liqueurs, Midleton ® Irish Whiskey, Powers ® Irish Whiskey, Redbreast ® Irish Whiskey, Aberlour ® Single Malt Scotch Whisky; Lillet ®; Smithworks ® Vodka, Jefferson's ® Bourbon, Smooth Ambler ® Whiskey, Rabbit Hole ® Whiskey, Pernod ® and Ricard ®; such superior wines as Jacob's Creek ®, Kenwood ® Vineyards, Campo Viejo ® and Brancott Estate ®; and such exquisite champagnes and sparkling wines as Perrier-Jouët ® Champagne, G.H. Mumm™ Champagne and Mumm Napa ® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

About Dermot Kennedy

Dermot Kennedy's upcoming album, "Sonder," out November 4th has been anticipated by fans and critics alike since the global success of his million-selling debut album, "Without Fear." The lead single "Something to Someone" has topped over 20 million streams. Watch the video and pre-order the album now. Nominated for the "Best International Male Solo Artist" BRIT Award in 2020, Dermot has now amassed nearly 4 billion streams across platforms and has the best-selling debut album in Ireland of this millennium. His impassioned debut album has sold over 1.5 million copies, making him a platinum-selling artist in 12 countries.

About Hudson Yards

Hudson Yards is the newest neighborhood on Manhattan's West Side developed by Related Companies and Oxford Properties Group. A template for the future of cities, Hudson Yards is Manhattan's first LEED Gold Certified Neighborhood; home to leading retail brands in every category from luxury to fast fashion, including experiential concepts and first-ever stores from popular online retailers; restaurants and food experiences by world-renowned chefs and restaurateurs; dynamic cultural institutions; modern residences offering unparalleled amenities; more than five acres of public plazas, gardens and groves; the world's first Equinox Hotel; state-of-the-art commercial office space for industry leaders including Meta, WarnerMedia, BlackRock and more; and eventually a new 750-seat public school. For more information on Hudson Yards, please visit www.HudsonYardsNewYork.com.

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Woodford Reserve Kentucky Derby 139

Woodford Reserve Kentucky Derby 139 Kentucky Straight Bourbon Whiskey 45.2%-ABV.

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Old Forester Announces National Sweepstakes For 22nd Release Of Birthday Bourbon

Old Forester Announces National Sweepstakes For 22nd Release Of Birthday Bourbon

For the first time since its release, bourbon lovers across the country will be able to win a chance to purchase the limited-edition expression

LOUISVILLE, Ky., Aug. 24, 2022  George Garvin Brown was the first to seal his whisky, Old Forester, in a glass bottle in 1870. To commemorate his birthday, the First Bottled Bourbon annually releases a limited edition, vintage-dated expression: Birthday Bourbon. Hand selected by Master Distiller Chris Morris, this small batch bourbon offers a unique character and flavor profile that will never be replicated.

The September 2nd release marks the 22nd limited edition expression, but this year's celebration will look different than years past. For the first time, Old Forester's Birthday Bourbon will be available to purchase through a sweepstakes running from August 24, 2022 through August 31, 2022. This gives people nationwide the opportunity to win the right to purchase the most coveted expression of Old Forester.

Because of the new policy, no Birthday Bourbon bottles will be sold at the distillery on September 2.

Prize winners will be notified via e-mail on September 2, 2022.

"Birthday Bourbon holds a special place among Old Forester's limited-releases, celebrating the legacy of the Brown family," Morris said. "We're excited to open up the opportunity for bourbon lovers all over the country to get their hands on this beloved bourbon."

Tasting Notes:

• Color: Dark amber with orange highlights
• Aroma: Begins with caramelized orange peel and cherry fruit softened with vanilla bean, graham cracker atop rich layers of toasted and charred oak brightened with a touch of cedar
• Taste: Subtle fruit flavor transitions into sweet roasted coffee with hints of dark chocolate and a dash of cocoa with toasted and charred seasoned oak character
• Finish: Smooth and light with velvety coffee and mocha notes with lingering dark chocolate character

The suggested retail price is $149.99.

For more information on how to enter the sweepstakes and additional rules and regulations, please visit www.oldforester.com/birthday-bourbon-sweepstakes/.

About Brown-Forman:

For 152 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 50% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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EIGHTH GENERATION MASTER DISTILLER FREDDIE NOE RELEASES SIXTH CHAPTER OF LITTLE BOOK® WHISKEY SERIES - "TO THE FINISH"

 

Noe's latest release is inspired by his passion for cooking, infused with family traditions and blended with his love of whiskey

CLERMONT, Ky., Aug. 24, 2022  Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery and creator of Little Book^® Whiskey, is proud to announce the sixth installment in his acclaimed annual, limited-release series – Little Book Chapter 6: "To The Finish."

The name of this year's chapter is inspired by Noe's passion for both whiskey-making and cooking, and more specifically, his curiosity for how flavors come together to complement each other.

 

"From generation to generation, the kitchen has always been a place where my family comes together to share traditions including my dad teaching me to cure meat and working to perfect my grandfather's sausage recipe. These memories ultimately led to my pursuits around the grill," said Noe. "My love for cooking and grilling, along with my obvious love of whiskey, has inspired my work in the rackhouse, and you'll see that poured into Chapter 6."

Noe uses the traditional method of smoking hardwoods to create different aromas and flavors in food, and he's applied that same method to the whiskey-making process, using unique wood staves and barrel techniques for Chapter 6. This process brings different characteristics together to create a final blend that has a perfect balance of flavors.

"To The Finish" is a blend of five liquid streams all distilled under Noe's watchful eye. The 4-year-old Straight Malt Whiskey liquid streams all start as the same American Single Malt Whiskey but are aged separately with different wood staves and barrel techniques to impart a unique taste profile. Once the liquids are individually dumped, they are blended back together in different ratios before a 5-year-old Kentucky Straight Bourbon is added to create the final blend. The result is an extremely approachable liquid, even for those who have yet to try a cask strength whiskey.

Little Book "To The Finish" was developed by Noe with the following characteristics:

• Blend Overview:
  • The 4-year-old Straight Malt Whiskey finished with cherrywood staves adds a unique presence of dried fruit notes, offering a touch of sweetness. The cherrywood also delivers the rich, deep amber color of the final blend.
  • The 4-year-old Straight Malt Whiskey finished with applewood smoked barrels complements the whiskey by pulling out the savory toasted grain notes with subtle smokiness.
  • The 4-year-old Straight Malt Whiskey finished in hickory smoked barrels brings out the more apparent smokiness in the final blend, complementing the sweetness brought forward by the cherry and applewood components.
  • The 4-year-old Straight Malt Whiskey finished with maplewood staves gives a rounded finish to the whiskey, ultimately complementing the overall blend.
  • Finally, the 5-year-old Kentucky Straight Bourbon creates a balance throughout by adding in the classic warm, sweet bourbon notes. This brings the full blend together and allows the nuances of each treatment to shine.
• Proof: 117.45
• Tasting Notes: Little Book "To The Finish" features flavors of rich toasted grain with hints of smoke.
• Sipping Suggestions: Little Book "To The Finish" is best enjoyed neat or on the rocks.

"With each release of Little Book, I strive to bring any curious whiskey drinker along for the journey as I explore different flavors, aging, and blending methods," Noe explained. "For this chapter, I hope to open people's eyes to a whiskey that has a taste bigger than its individual components, and a flavor that's inspired from generations of curing, grilling and distilling."

"To The Finish" is now available nationwide in limited quantities with a suggested retail price of $124.99 for a 750mL bottle. For more information about Little Book "To The Finish" and Noe's work as Master Distiller of the Fred B. Noe Distillery, please visit: www.littlebookwhiskey.com or visit us on Instagram @littlebookwhiskey.

About Little Book®

Little Book® is the first-ever product release from Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. An annual, limited release series, Little Book features new and unique high-quality blends each year that bring to life Noe's passion for blending and his curiosity for the limitless tastes that can be achieved through the blending process. Little Book is named as a nod to Noe's childhood nickname, given to him by his family for the many qualities he shared with his granddad, Booker Noe.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam® and Maker's Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher's, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Little Book® Whiskey, 58.7% Alc./Vol. ©2022 James B. Beam Distilling Co., Clermont, KY. 

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Black Shire Distillery Polly’s Still Jacob’s Maple Syrup Barrel Straight Rye Whiskey

Black Shire Distillery Polly’s Still Jacob’s Maple Syrup Barrel Straight Rye Whiskey  finished in a maple syrup barrel 50%-ABV 375ml.

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Michter's to Release US*1 Toasted Barrel Sour Mash Whiskey for The Second Time Ever

LOUISVILLE, Ky., Aug. 23, 2022  - In September 2022, Michter's Distillery will release its US*1 Toasted Barrel Sour Mash Whiskey for sale to U.S. and export markets. This whiskey was released once before in 2019.

"At Michter's we're proud of the great work done by our production team to create our Toasted program," commented Michter's President Joseph J. Magliocco. "We are always trying new things as we endeavor to make highest quality whiskeys, and with the 2014 release of our US*1 Toasted Barrel Bourbon we became the first company to offer a toasted barrel American whiskey. It's great to see how this new category has taken off over the past 8 years."

To make this special Toasted release, Michter's starts with fully matured barrels of its US*1 Sour Mash Whiskey. "The heart of this toasted product is a wonderful whiskey that begins on the palate like a sweet and delicious bourbon and then has a rye-like spice on the finish," said Michter's Master Distiller Dan McKee. Michter's US*1 Sour Mash is then transferred into specially toasted barrels for additional aging. The precise toast profile of the second barrel is artfully selected by Michter's Master of Maturation Andrea Wilson. About her toast selection, Wilson observed, "The 2022 Toasted Sour Mash release takes the Sour Mash expression and enhances it by adding notes of smoked honey and gingersnap cookies accentuated by toasted oak, all while honoring the sweet and spicy balance of our US*1 Sour Mash.  Working on the Toasted series really brings forward the influence of the barrel and represents the dedication of the Michter's team to continuously provide exceptional whiskey."

When Michter's US*1 Sour Mash, the base of this Toasted release, was selected by The Whisky Exchange as "Whisky of the Year" for 2019, it marked the first time that any whiskey from the United States had ever achieved this honor. Michter's US*1 Toasted Barrel Sour Mash Whiskey is 86 proof and will sell in the U.S. for a suggested retail price of $100 per 750ml bottle.

Beyond its main distillery in the Shively section of Louisville, Michter's operations extend to two other sites in Kentucky. In Springfield, Michter's is farming estate grown grain on its 205-acre property, while in downtown Louisville, Michter's has its second distillery in the historic Fort Nelson Building. Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter's Fort Nelson Distillery features the legendary pot still system from Michter's Pennsylvania. It also has educational tours with whiskey tastings and The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

Michter's makes highly acclaimed, limited production whiskeys that are subject to allocation because demand has exceeded supply. Michter's is renowned for its small batch bourbon, single barrel bourbon, single barrel rye, small batch American whiskey, and small batch sour mash whiskey.

In October 2021, Michter's was named the Most Admired American Whiskey in a survey conducted in 25 countries. In January 2022, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

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