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THE DEVIL'S KEEP, BY THE CRAFT IRISH WHISKEY CO., IS CROWNED BEST SINGLE MALT IN IRELAND ACROSS ALL CATEGORIES

LONDON, March 29, 2022 - The Craft Irish Whiskey Co. has been crowned World's Best Irish Single Malt across all categories at The World Whiskies Awards with its inaugural release, The Devil's Keep.

The industry's finest gathered together at the Honourable Artillery Company in London on Thursday, 24 March to celebrate the 2022 Whisky Magazine Awards. Returning to London as an in-person event, the global awards ceremony saw the announcement of the World Whiskies Awards and the Icons of Whisky global winners, as well as four new inductees to Whisky Magazine's renowned Hall of Fame. The Whisky Magazine Awards seek to honour the very best in the industry, across its people, places and products.

The Devil's Keep beat off stiff competition from five other Irish Single Malt whiskeys across five different categories including Teeling Whiskey 30 Years Old Single Malt in the 21 years and over category, Knappogue Castle 12 Years Old in the Single Malt 12 years and under, Teeling Whiskey Brabazon Series 4 in the Single Malt 13-20 year category, Clonakilty Distillery O'Hara's Cask Finish Special Limited Edition in the Small Batch Single Malt category and The Irishman 17 Years Old in the Single Cask Single Malt 13-20 years category.

Jay Bradley, Founder and CEO of The Craft Irish Whiskey Co., is a true student of whiskey and spent years researching the chemistry of what separates good from great in the category. Resting in the cask, the liquid is a living, breathing organism which peaks and troughs repeatedly through the year. A standout whiskey, he found, isn't determined by an arbitrary measurement of age. It's arrived at only by quality cooperage and precise organoleptic observation. With The Devil's Keep, Bradley would carefully pull samples each day as the expression matured in a finish of fine Hungarian Oak. Ultimately, he opted to bottle it at 29.9 years–just shy of a coveted 30 year age statement–because from a taste perspective he knew the time was right.

Commenting after being crowned winner of Best Single Malt across all categories in Ireland, Jay Bradley, Founder and CEO of The Craft Irish Whiskey Co. said: "I am ecstatic and equally humbled that The Devil's Keep was crowned World's Best Irish Single Malt, beating some fantastic competition including two stellar whiskeys from the Teeling stable. For the first whiskey we ever entered to go on to be crowned best single malt in all of Ireland in year one–that's unheard of and an amazing achievement. After years of research devoted to building more flavour into our whiskeys, The Devil's Keep is the culmination. And this accolade reinforces to me that what we are doing is working and that the critics and experts are enjoying what we are creating. We have so much more to do and winning this award makes me hungrier than ever to keep this momentum going and to bottle more phenomenal whiskeys."

This is the ninth award for The Devil's Keep 2020 Inaugural Edition, a rare triple distilled, Single Malt whiskey and one of the finest whiskeys that Ireland has ever created. The launch of The Devil's Keep in November 2020 saw just 333 bottles released. It was the most expensive inaugural first release in history, selling at auction for USD $60,000 (almost £46,000 and €51,000 Euros), and the oldest triple distilled Irish whiskey in existence, only to be topped by The Craft Irish Whiskey Co.'s second release in February 2021 of the 30-year-old The Emerald Isle Collection.

Amongst its other accolades is a Gold award from the world-renowned International Wine & Spirit Competition (IWSC) 2021 and a Gold from the Global Luxury Spirit Masters 2021.

The 2022 Second Edition release of The Devil's Keep is due very soon but The Craft Irish Whiskey Co. only releases a whiskey when it has reached perfection in the barrel, so the number of bottles and date of release is still to be determined. As with all of the company's rare releases, this second edition will be available to loyal clients before being released to the general public.

For something truly special, Bottle number 88 of the 2020 Inaugural Edition of The Devil's Keep will be auctioned at Bonhams on 20 May 2022.

For more information on The Devil's Keep and other whiskeys from The Craft Irish Whiskey Co. visit www.craftirishwhiskey.com

Click here for supporting imagery of Jay Bradley (Founder & CEO of The Craft Irish Whiskey Co.& Ian Duignan (Managing Director) as well as some imagery of The Devil's Keep

Interviews with Jay Bradley available on request

For further information, please contact:

Sharon McHugh – sharon@craftirishwhiskey.com / +44 7881 248 215

About The Craft Irish Whiskey Co.
The Craft Irish Whiskey Co. is on a mission to reinvent Irish whiskey, elevating its potential as a luxury product and restoring Ireland's reputation for crafting the finest whiskeys in the world.

Formed in 2018 by Irish entrepreneur Jay Bradley, The Craft Irish Whiskey Co. was born from a desire to return Irish whiskey to the heights it once enjoyed. To achieve such a goal has taken a complete reimagining of the craft; honouring centuries of tradition but questioning convention and adding scientific understanding to reinvent the maturation of the whiskey. No expense is spared, no corners are cut.

To elevate Irish whiskey's potential, The Craft Irish Whiskey Co. has looked to the past, revisiting the art of whiskey-making perfected by the country's master distillers. While the rise of mass production and blends has pushed this art to one side, the company is invested in restoring it by adding scientific knowledge and a willingness to push boundaries. Underfilling the barrels allows maturation to start at once. Adding water before maturation, or before finishing, allows the water and whiskey to marry over time and avoids the need to dilute the single malt before bottling. The whiskeys are bottled at cask strength to preserve the complex flavour profiles and rich viscosity. Using ultra-premium finishing barrels to mature the single malt delivers rich, rounded notes, while a deep understanding of barrel craft ensures the barrels are moved, rotated and the whiskey disgorged into new ones to create a bespoke journey. The whiskeys are accompanied by skilfully designed and scientifically-perfected accessories that deliver a whiskey experience worthy of the liquid.

In 2021, The Craft Irish Whiskey Co. became the most awarded new company of the year amassing a total of seventeen awards across both Taste and Design for four of its ultra-rare whiskey releases.

The Craft Irish Whiskey Co. is the exclusive Michelin Plaque Distribution Partner for The Michelin Guide Star Revelation Great Britain and Ireland 2022.

For more information visit www.craftirishwhiskey.com

The Devil's Keep - Tasting Notes

Colour:
1.4 Tawny
Characterised by its distinctive tawny, amber colour

Nose:
The Devil's Keep opens with a nose of the rich aromas of a traditional Christmas cake and Vermont maple syrup, followed by powerful notes of ripe banana, sherry-soaked raisins and hints of 70% dark chocolate adding depth.

Palate:
The sweetness of golden honey combines with Amarone and accents of dark cherries to add a velvet softness balanced beautifully by a dusting of rich dark chocolate to round off the palate. Rich and warming yet fresh and well-balanced, with supple sweetness and a rich texture.

Finish:
Beautifully constructed, long and viscous with remanence of maple syrup and chocolate which opens up the liquid to a fine balance of smooth and rich flavours. Rich and oily on the palate, but not overwhelmingly so, and underpinned with a slightly dry finish, providing an indulgent and inimitable taste that will remain on the taste buds.

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JOHNNIE WALKER TAPS BRITTANY HOWARD AND MULTI-HYPHENATE ARTIST TIA P. TO CREATE OFFICIAL ANTHEM FOR ANGEL CITY FC, CELEBRATING THE BOUNDARY-BREAKING ACHIEVEMENTS OF THE TEAM AND ALL THOSE LEADING CHANGE AS PART OF THE BRAND'S FIRST STRIDES INITIATIVE

The Anthem release marks the continuation of Johnnie Walker's ongoing efforts to celebrate firsts, and to fund and mentor people and organizations moving culture forward

NEW YORK, March 24, 2022 - Today, Johnnie Walker, the most popular Scotch Whisky brand in the world, has announced the launch of First Strides, a long-term initiative that aims to celebrate, inspire and enable those people and organizations that are taking bold steps towards progress, and pushing boundaries to move culture forward for all.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9019451-johnnie-walker-launches-the-first-strides-initiative-grant-program/

To kick off the program with a special nod to strides being made for women's progress, Johnnie Walker and partners at the National Women's Soccer League's LA-based Angel City Football Club tapped five-time Grammy Award-winning artist Brittany Howard and LA-based artist Tia P. to create "Running with the Angels," the first original anthem for a U.S. women's professional sports team and the official anthem for the ACFC team. The song is an ode to the team's trailblazing spirit, as the world's first majority women-founded, owned and operated pro-soccer team, and will serve as a celebratory anthem for the team and fans as they take the field for their first season next month.

"This anthem is a celebration of women, of Angel City FC, of the city of Los Angeles, and of everyone around the country doing bold things to create positive change in the world," said Brittany Howard. "I'm proud to continue creating meaningful work with Johnnie Walker that hopefully inspires people to keep walking together towards a more equitable future."

Along with the anthem release, Johnnie Walker will enable more people to take bold steps towards progress through a series of First Strides grants. Anyone 21+ can apply for a First Stride grant but the brand will continue to dedicate funding to communities where inequality exists. Through a partnership with the go-to funding marketplace for women-owned businesses IFundWomen, Johnnie Walker will continue to support women entrepreneurs and fuel women-owned businesses. The brand is also introducing a grants and mentorship program with first-of-its-kind streaming service Blacktag, who is changing the model for pay equity among Black creators.

Particularly inspiring and impactful first strides will be identified by the 'Walkers' – a diverse group of thought leaders and cultural changemakers. This network includes powerhouse writer and producer Kenya Barris, actor, producer, and activist Sophia Bush, and comedian and creator Lilly Singh.

"Progress is the core of Johnnie Walker's DNA, which is why we are committed to celebrating and propelling the people and organizations taking bold steps to move culture forward," said Sophie Kelly, Senior Vice President of Whiskies at Diageo North America. "Our partners at Angel City FC, IFundWomen and Blacktag are doing just that - breaking the mold and creating more equity - and we are proud to continue partnering with them and others to fund and toast First Strides."

The Johnnie Walker First Strides initiative builds on the impact of the brand's 'First Women' campaign, launched in 2020 to celebrate the many women breaking glass ceilings to achieve monumental firsts. The campaign also highlighted the brand's ongoing support of constitutional equality for women via partnership with the ERA Coalition, which continues today.

For more information on Johnnie Walker and to apply for a First Strides grant, visit johnniewalker.com/en-us/firststrides. Be sure to follow @JohnnieWalkerUS on Instagram, Twitter and Facebook.

About Johnnie Walker

Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Angel City Football Club

Angel City Football Club (ACFC), the 11th member of the National Women's Soccer League, will take the pitch in Spring 2022 and call Banc of California Stadium in downtown Los Angeles their home. The team is founded by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman, and Seven Seven Six founder and former Executive Chair of Reddit, Alexis Ohanian.  Former England Women's National Team forward Eniola Aluko leads the team as Sporting Director, and Freya Coombe is the team's Head Coach. Learn more about ACFC at www.angelcity.com and follow the team on social media @weareangelcity.

About Blacktag

Blacktag is a global interactive platform modernizing how we create and consume Black content. Blacktag mends the gap between brands and Black creators by providing a dedicated environment that delivers authentic Black subculture and alternative content to the masses. Blacktag serves newer and alternative audiences with modern branding and authentic content, while giving creators artistic and economic power through a multi-tiered and monetizable platform.

About IFundWomen

IFundWomen is the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections. Its mission is to close the funding gap for women-owned businesses.

It offers immediate access to capital through a premium online fundraising experience, access to small business grants from corporate partners, award-winning business coaching on all the topics entrepreneurs need to know about, and a network of women business owners that sparks confidence, accelerates knowledge and ignites action.

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DuBlasé Whiskey Announces Distribution Expansion Into California Market

LOS ANGELES , March 25, 2022 Golden Age Innovation, LLC, the maker of DuBlasé Whiskey, today announces that it is expanding its signature whiskey product to the West Coast and is available for purchase in retail stores throughout California.

California is the largest U.S. market for spirits, followed by Florida and New York. With this latest expansion, the Florida-based premium whiskey will now be available for purchase across California at local restaurants, bars, grocery chains, liquor stores and other retail establishments. "We're excited to distribute DuBlase Whiskey in the beautiful state of California. We have already received placement inquiries in cities such as Los Angeles, Long Beach, Cypress and Inglewood," said Darrin Eakins, founder and CEO of Golden Age Innovations LLC and the entrepreneur behind the DuBlasé Whiskey brand.

This expansion news follows DuBlasé Whiskey's initial retail store expansion into one of the country's top retailer stores–Sam's Club–as well as various independent retail establishments throughout its home state of Florida. "As we approach our one-year business anniversary this Summer, we're working on continuing our retail expansion efforts to meet consumer demand for independent, quality, premium whiskey products," Eakins continued.

The response DuBlasé has received over this past year from trailblazing Millennials across the country speaks to the power in its brand equity and flavor profile. "We wanted to create a whiskey that represents style and class, but is equally perfect for celebrating life's special moments with a toast of a glass. At 70-proof (35% ABV), consumers can truly enjoy DuBlasé neat, as a cocktail or on the rocks. Our proprietary formula features a hint of vanilla, complemented with all natural spices, and is refined for a smooth and robust finish. It is perfect for California's diverse and festive lifestyle," said Eakins.

ABOUT DuBlasé Whiskey
DuBlasé is a premium, small batch whiskey brand headquartered in Jacksonville, Fla. DuBlasé's proprietary formula offers hints of vanilla and natural spices and is sourced and distilled in Florida. DuBlasé Whiskey is also available for purchase online to adults of the legal drinking age in 32 states – please visit www.DuBlase.com to learn more and to place an order. Be sure to follow DuBlasé on Twitter, Facebook, Instagram and LinkedIn for the latest news.

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Pilot House Distilling Opening its Third Tasting Room

Pilot House Distilling is spreading its roots and is headed for the beach. The distillery, which has been serving up spirits in its Astoria tasting room, has plans to launch a third tasting room in Cannon Beach in April.

Larry Cary, co-founder of Pilot House, is looking forward to the expansion and the chance to reach a wider audience on the Oregon coast.

“Cannon Beach has always been on my list of places to open a tasting room,” says Larry. “We have spent a lot of time in Cannon beach, and it is a beautiful place. I am glad to have this opportunity to finally showcase “The Spirits of the Coast” in a great coastal location.”

Larry and his wife Christina began Pilot House Distilling in 2013. Larry always had an interest in spirits and decided to venture into the world of distilling in 2011. Just two years later, the Carys opened their distillery and tasting room in downtown Astoria.

Pilot House offers a wide range of craft spirits including vodkas, gins, whiskies, agave spirits, and even absinthe. Their Astoria tasting room gives locals and visitors the chance to try favorites like their Painted Lady Gin, Chai Tea Vodka, and A-O Come Hell or High Water, a unique ocean-aged whisky aged on local fishing boats. Pilot House also offers a variety of canned cocktails.

In just a couple of short weeks, the same award-winning spirits will be available in Cannon Beach located at 224 N. Hemlock. Until then, guests can visit the Astoria tasting room (at 1270 Duane St.) Monday-Saturday 12 pm-6 pm and Sunday 12 pm-4 pm or Portland (at 4214 N. Mississippi) daily from 2 pm – 9 pm.

About Pilot House Distilling

Pilot House has recently expanded into Idaho and Nevada, with plans for other states soon. They also offer online shipping to some states. Visit the website for more information.

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Michter's 10 Year Bourbon Release Held Back Until 2023

LOUISVILLE, Ky., March 22, 2022 - Louisville-based Michter's Distillery will be waiting until 2023 to release its 10 Year Bourbon.

"Over the more than two decades since we restarted Michter's in Kentucky, we have had several years where we've chosen to hold back particular offerings," observed Michter's President Joseph J. Magliocco. "Our goal is to put out the greatest American whiskey. When we think something is already wonderful, but will become spectacular with a bit more aging, we have not been shy about waiting to release it. When it comes to whiskey, there's no substitute for patience and time."

"I'm proud to be at a company that is so laser focused on offering top quality whiskey. This continues the protocol set by our late Master Distiller Willie 'Dr. No' Pratt," commented Michter's Master Distiller Dan McKee. Many years ago, Pratt earned this nickname from Michter's Executive Vice President Steve Ziegler for his refusal to release any whiskey until he felt it was just right.

The Louisville-based distiller plans to keep the barrels originally slated to be bottled this year for one further year of aging. Michter's Master of Maturation Andrea Wilson stated, "Bourbon enthusiasts often tell us how much they love our 10 Year Bourbon for its depth and complexity.  While we know our Michter's supporters will be disappointed, just know we are continuing to stay true to our philosophies of who we are as a company and as a brand by always delivering extraordinary whiskey to those who are willing to wait."

Michter's 10 Year Bourbon has a suggested retail price of $160 in the United States.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter's are being allocated because demand exceeds supply. In October 2021, Michter's was named the Most Admired American Whiskey in a survey conducted in 25 countries. In January 2022, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter's Fort Nelson Distillery and Michter's Shively Distillery, both located in Louisville, the company has its 205-acre farm and operations in Springfield, Kentucky.

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