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30 November 2021

The Macallan Strengthens Partnership with Le Clos in Dubai International Airport Through Customer Launch Event for The Anecdotes of Ages Collection

The Macallan Strengthens Partnership with Le Clos in Dubai International Airport Through Customer Launch Event for The Anecdotes of Ages Collection

DUBAI, UAE, Nov. 29, 2021 - The Macallan and Le Clos have partnered to deliver a stunning launch event for a select group of Le Clos' closest customers in Dubai, to reveal The Macallan Anecdotes of Ages Collection at The Macallan Boutique by Le Clos.

The Anecdotes of Ages Collection is an extraordinary art and whisky collaboration with renowned British pop artist Sir Peter Blake. At the heart of the collection are 13 one-of-a-kind bottles of exceptional 1967 whisky. Each bottle features its own original Sir Peter Blake collage art on the label, detailing unique stories relating to The Macallan's history, community, and the beautiful natural landscape of The Macallan Estate.

Guests at the event were introduced to two of the highly sought-after bottlings from the collection – the Anecdotes of Ages: Down To Work Limited Edition and Anecdotes of Ages: An Estate, A Community and Distillery.

Anecdotes of Ages: Down To Work Limited Edition tells a very important story that reflects a milestone in the history of The Macallan: a time when the decision was made to continue using sherry seasoned oak casks in the face of pressure to compromise.

The original labelled bottle portraying this special story has been laid in The Macallan Archives, and digital replicas of this label are available as a limited edition with the same 1967 rich spirit and only 322 bottles available.

Anecdotes of Ages: An Estate, A Community and Distillery is a tribute to some of the colourful characters from The Macallan's past and present. It commemorates Sir Peter Blake's visit to The Macallan Estate on the legendary River Spey and features a label digitally designed by Sir Peter.

Building on the longstanding partnership between The Macallan and Le Clos, The Macallan Boutique by Le Clos in Terminal 3 at Dubai International Airport will be playing host to one of the 13 original bottles from the collection. Anecdotes of Ages: Journey to Market pays homage to the widespread travels of The Macallan as its reputation grew around the world. A specially commissioned window display is showcasing this extraordinary whisky.

Jeremy Speirs, Edrington Regional Managing Director Global Travel Retail, said, "The Anecdotes of Ages Collection is an incredible celebration of The Macallan's history and of the figures which have contributed to its outstanding reputation and heritage. Over recent years, Le Clos has been a key partner in The Macallan's growth trajectory in global travel retail, and we're proud to recognise this partnership by showcasing bottlings from the collection at our Dubai boutique."

Ben Odgers, General Manager, Le Clos, added, "With international travellers beginning to return to the skies, we're delighted to bring The Anecdotes of Ages Collection to life in our boutique. This builds on our unrivalled track record for offering whisky enthusiasts and collectors some of the rarest and most sought-after bottlings on the market."

Dancing Goat Distillery Very Old Goat 20-Year Light Whiskey Finished In Port Barrels

imageDancing Goat Distillery Very Old Goat 20-Year Light Whiskey Finished In Port Barrels 45%-ABV 750ml.

29 November 2021

It's The Most Generous Time Of The Year: Crown Royal, Drew Brees And Deuce Mcallister Honor Military And Hospitality Workers With Special Generosity Hour In New Orleans

imageCrown Royal gives back to the Bastion Community of Resilience and Louisiana Hospitality Foundation as they continue their mission of donating up to $1 million to those who serve us through their Generosity Fund

 

NEW ORLEANS, Nov. 23, 2021 - While the world continues to move closer to a new normal, the city of New Orleans has been hit especially hard over the past 19 months, with hospitality and military communities amongst those affected the most. To honor, celebrate and encourage these communities that serve us as they continue to battle the effects of the COVID-19 pandemic and Hurricane Ida, Crown Royal teamed up with local NFL legends Drew Brees and Deuce McAllister for a special Night of Service, benefitting the Bastion Community of Resilience and Louisiana Hospitality Foundation.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8988751-crown-royal-whisky-nfl-bastion-community-of-resilience-louisiana-hospitality-foundation-generosity-fund/

In the spirit of friendly competition, Brees, who represented the Louisiana Hospitality Foundation, and McAllister, who represented Bastion Community of Resilience, hosted a "battle" for donations on their social media channels and encouraged NFL fans to retweet their tweets to unlock additional donations to their respective charity partners. The donations are part of Crown Royal's season long "Kick off with Crown" program with a commitment (of up to $1 million) to serving those who serve us via the Crown Royal Generosity Fund (a donor advised fund).

"The community in New Orleans means so much to me, and I was proud to partner with Crown Royal to assist in giving back to them," said NFL legend, Drew Brees. "I love a little friendly competition, so from the social competition with Deuce to hanging out with hospitality workers and military personnel at the Generosity Hour, it was an amazing night of fun and service."

"I have seen first-hand the effects the pandemic and natural disasters have had on this place I call home, so to give back to the community with the Crown Royal Generosity Hour meant a lot to me," said NFL legend, Deuce McAllister. "It was everything that NOLA is all about: great drinks, food, music and giving back to those who need it."

In addition to the social competition, guests at the Generosity Hour were also able to unlock additional donations to the charities through scanning QR codes placed on footballs and other décor throughout the event. Each QR code resulted in an additional donation of $1. Through the Generosity Fund, Crown Royal paid tribute to the hospitality and military communities with a $25,000 donation to both the Louisiana Hospitality Foundation and Bastion Community of Resilience as they continue their efforts to uplift their respective communities.

"Crown Royal put together the Generosity Fund to give back to the communities who need it most, and it's been an honor to see it come to life through Generosity Hours," said Nicola Heckles, Vice President of Crown Royal. "The hospitality and military communities of New Orleans have overcome adversity from the effects of the pandemic and Hurricane Ida, but there's still work to be done. Crown Royal is proud to partner with the Louisiana Hospitality Foundation and Bastion Community of Resilience to see assistance go where it is needed."

Grammy-nominated and locally based musical group Tank and the Bangas were on-hand for a live performance while guests sipped on custom Crown Royal cocktails during the special Generosity Hour.

Crown Royal invites everyone 21+ to toast to our military and hospitality communities. Please remember to drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

New Feature Documentary From Johnnie Walker Captures the Spirit of Keep Walking, Shining a Light on the Creatives Igniting Collective Progress Across Africa

New Feature Documentary From Johnnie Walker Captures the Spirit of Keep Walking, Shining a Light on the Creatives Igniting Collective Progress Across Africa

- NEW DOCUMENTARY ENTITLED THE ONES WHO KEEP WALKING, DIRECTED BY FORBES 30 UNDER 30 FILMMAKER AMARACHI NWOSU

- FEATURED TALENT INCLUDES GLOBAL MUSIC SENSATION CKAY, RAPPER & SONGWRITER SAMPA THE GREAT, ARTIST MANAGER AND BUSINESSWOMAN BOSE OGULU (AKA MAMA BURNA), AND AWARD-WINNING FASHION DESIGNER LOZA MALÉOMBHO

AMSTERDAM, Nov. 29, 2021-  The world's number one Scotch whisky[1], Johnnie Walker, and Forbes 30 under 30 filmmaker, Amarachi Nwosu premiere their new feature documentary - The Ones Who Keep Walking - which showcases inspiring stories of the creators and collectives who are turning the attention of the world to Africa.

For over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward. Through this new feature documentary – part of an ongoing global roll-out of the next chapter in their iconic Keep Walking campaign and a follow-up to the release of The Man Who Walked Around the World in November 2020 – Johnnie Walker sets out to explore what the spirit of Keep Walking means for creatives and change makers today.

The documentary features more than 20 defiantly optimistic voices from across Africa including one of the biggest African artists of the moment and social media sensation, CKay (Nigeria), rapper and songwriter Sampa the Great (Zambia), dancer and artist Kamo Mphela (South Africa), Producer and DJ Nandele (Mozambique), legendary photographer James Barnor (Ghana), fashion designer Loza Maléombho (Ivory Coast), creative collective Urban Pitchaz (Kenya) and Bose Ogulu AKA Mama Burna (Nigeria) manager-mother to global superstar and Johnnie Walker partner, Burna Boy.

Through never before heard stories, and in-depth conversations we gain an insight into how fresh creative energy, sheer determination, and a pioneering spirit is bringing authentic African expression to the world. Through different cultures, passions and challenges Director Amarachi Nwosu showcases a continent united in striving for progress for everyone.

Nwosu, comments, "Making The Ones Who Keep Walking with Johnnie Walker was an opportunity to tell a story that reimagines how we see Africa and the creative renaissance taking place. Telling powerful stories from the Afrofuturist lens is what inspires me, so having the opportunity to shine a light on these amazing people and their incredible journeys, all whilst showcasing the spirit and beauty that embodies Africa, is a dream come true. I can't wait for everyone to see it."

Johnnie Walker Global Marketing Director Johanna Dalley added: "At Johnnie Walker we're always looking to celebrate the stories of those who take bold steps to make life richer.  Those stories that so often showcase a powerful spirit of defiant optimism are the perfect embodiment of our Keep Walking philosophy – an idea that feels incredibly relevant in the world right now. We're delighted to have partnered with Amarachi Nwosu to share these incredible stories through The Ones Who Keep Walking. Amarachi is someone whose passion for social inclusion, equality and representation has really resonated with us and we hope people will feel inspired to continue to take bold steps after watching it."

Produced by Something™ Originals and a team of 200+ creatives and talent from across Africa, The Ones Who Keep Walking picks up on the closing provocation of The Man Who Walked Around the World - 'what's next?' - to shine a light on those who embody the spirit of Keep Walking and who, on their own terms, are forging a bold new direction for their countries, cultures and the World.

You can watch The Ones Who Keep Walking here: www.theoneswho.film

The full film is also being broadcast through a partnership across Africa with DSTV channels: Africa Magic Family, Maisha Magic East, Zambezi Magic, Mzansi Magic, Mzansi Wethu, Channel O and Canal+ owned TV5 Monde.

For further information please contact: johnniewalker@smarts.agency

Official Hashtags: #JohnnieWalker #KeepWalking #TheOnesWho

Notes to Editors:

About Johnnie Walker:

Johnnie Walker is the world's number one Scotch Whisky brand1 (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 14 million cases sold annually (IWSR, 2020), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About Something™ Originals

Something Originals is a production company specialising in unscripted, human-led narratives and original content for broadcast & SVOD.

Old Tennessee Distilling Company Releases Limited-Edition Tennessee Butcher's® Bourbon

Old Tennessee Distilling Company Releases Limited-Edition Tennessee Butcher's® Bourbon

Sid's Select™ hits the market in honor of Sid Blalock's "seven-year dream."

KODAK, Tenn., Nov. 29, 2021 Old Tennessee Distilling Company has released Sid's Select™️, a limited-edition, Premium Tennessee Butcher's® Bourbon as the culmination of a seven-year dream. Sid's Select™ is made from a blend of malted barley, rye, and heirloom corn which is grown and ground locally in East Tennessee. Once the bourbon was determined ready, Old Tennessee Distilling Company hand selected ten white oak barrels and tempered the whiskey with pure English Mountain Spring water to create a 94-proof spirit with a vanilla-honey aroma and flavor notes of herbal sage, vanilla, toasted graham cracker, ginger and hints of cinnamon.  After aging for five years, each bottle was labeled and filled by hand, bringing the seven-year dream to its long-awaited close.

In 2013, Sid Blalock and Kent Merritt, founders of Old Tennessee Distilling Co., began working on their dream to produce a high-quality premium Tennessee Bourbon that would be distilled locally utilizing locally sourced raw materials from Sevier County, TN. After navigating the roadblocks of being a start-up in the industry, they filled their first barrel in August 2016, launching one of the fundamental truisms of the whiskey industry — waiting.  Sadly, Sid passed away before the bourbon had time to fully mature and mellow enough to release the final product. Determined to bring his vision to fruition, Sid's wife, Jo, continued working with Kent to turn the seven-year dream into reality. "I believe Sid would be proud of the bourbon that we produced," said Merritt. "I know I am."

This first release of Sid's Select™️ Butcher's® Bourbon will only be available for purchase on-site at Old Tennessee Distilling Company, 3605 Outdoor Sportsman Place, Kodak, TN 37764.

About Old Tennessee Distilling Company

Located in the foothills of the Smoky Mountains in Kodak, TN, Old Tennessee Distilling Company handcrafts small-batch, authentic spirits using locally-sourced grains and pure mountain spring water. Known best for their whiskey and moonshine that honor the fiercely independent spirit that is representative of the men who have been making whiskey in these mountains for generations, Old Tennessee Distilling Co. also produces a full line of spirits including rum, gin, moonshine, and vodka.

Journeyman Distillery Last Feather Rye Whiskey

Journeyman Distillery Last Feather Rye Whiskey

Journeyman Distillery Last Feather Rye Whiskey 58.5%-ABV 750ml.

24 November 2021

Jack Daniel's to Light Holiday Barrel Tree at the Forum November 30

WHEN:

Tuesday, November 30, 2021

4:30 – 5:30PM – Ceremony

WHERE:

The Forum

3900 W Manchester Blvd.

Inglewood, CA 90305

  • The tree lighting ceremony is open to the public and will take place at the Southwest Triangle in the Forum's parking lot, which faces the corner of Prairie Ave. and Pincay Dr.
  • B-roll will be available immediately after the lighting.

WHAT:

Los Angeles will get a taste of a special Jack Daniel Distillery holiday tradition when the Tennessee whiskey maker debuts a seven-tier barrel tree on Tuesday, November 30, 2021, at the Forum as part of its “Operation Ride Home” program, which has helped junior-enlisted service members and their families travel home for the holidays since 2011. Representatives from the Forum and Jack Daniel’s, including Colin Coleman, Jack Daniel’s Brand Ambassador, will be on hand to help illuminate the tree during a special lighting ceremony that is open to the community and will feature DJ Hemingway and themed cocktails for guests.

The Lynchburg, Tenn. distillery built its first 26-foot-tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to residents. This year, 11 replicas will be constructed nationwide and the top barrel of each will be auctioned to help junior-enlisted service members and families travel home from their place of military service, often for the first time since the beginning of the COVID-19 pandemic. Through Operation Ride Home, Jack Daniel’s and the Armed Services YMCA (ASYMCA) have helped send over 10,000 individual service members and their families home – including this year’s travelers – while raising more than $2 million in donations. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.

The charred oak barrels used to build each tree were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey only once. In addition to Los Angeles, barrel trees will be built this holiday season in Nashville, Tenn.; Lynchburg, Tenn., Tampa, Fla.; Miami, Fla.; Las Vegas, Nev.; Anaheim, Calif.; Detroit, Mich.; Washington D.C.; Cleveland, Ohio; and Milwaukee, Wis.

The Operation Ride Home barrel tree auction begins December 1. To bid on a barrel and support military families, please visit www.jackdaniels.com. You can also visit https://thelaforum.com/jdbarreltree to Make It Count by entering for a chance to win two barrels from our Barrel Tree and four tickets to a select show at the Forum with VIP passes and parking, along with a Jack Daniel’s Prize Pack.*

* You must be 21 years or older and legal residents of the United States who live within 100 miles of the zip code 90305 to enter this sweep. For terms and conditions and contest rules, please visit www.thelaforum.com/jdbarreltree.

###

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

About the Forum

The Forum, located in Inglewood, California, is the only arena-sized venue in the country dedicated to music and entertainment, delivering a superior experience for artists and fans alike. The iconic venue attracts a wide variety of premier events including the biggest names in music and entertainment, award shows, mixed martial arts and boxing and more. Fans at the Forum enjoy approximately 8,000 square feet of event level hospitality offerings, including merchandise and food and beverage options. A tinted glass wall separates this concession area from the arena, ensuring fans do not miss a moment of the show. A 40,000-square-foot outdoor terrace wraps around the perimeter of the building and offers comfortable furnishings and food and beverage options from some of SoCal’s most celebrated brands. Designed with entertainers and performers in mind, Forum Backstage includes star-caliber dressing rooms that provide unparalleled comfort. The Forum was honored at the 2021 Pollstar Awards as recipient of the Arena of the Decade award. For more information, please visit thelaforum.com. Instagram | Facebook | Twitter

Wood’s High Mountain Distillery Roustabout One Time Release Whiskey 7-Year

Wood’s High Mountain Distillery Roustabout One Time Release WhiskeyWood’s High Mountain Distillery Roustabout One Time Release Whiskey 7-Year 45.75%-ABV 700ml.

23 November 2021

Dugan & Dame Releases Handcrafted Chocolate Bitters in Collaboration with Dewar's® Scotch Whisky

Dugan & Dame Releases Handcrafted Chocolate Bitters in Collaboration with Dewar's® Scotch Whisky

Level Up Your Classic Whisky Cocktails this Holiday Season

BOCA RATON, Fla., Nov. 23, 2021 -- Just in time for the holiday season, Dugan & Dame has released limited edition bottles of hand-crafted chocolate bitters in collaboration with DEWAR'S® 15 Year Old Blended Scotch Whisky. Helping cocktail enthusiasts level up their at-home mixology skills, the chocolate bitters are available on Dugan & Dame's website.

"Our chocolate bitters are the perfect addition to a complex old fashioned," said Angela Dugan, head dame at Dugan & Dame. "Since DEWAR'S talented master blender Stephanie MacLeod is also a woman," she continues, "I wanted to create a feminine-driven bitters that complements the masculinity of whisky, so I chose more delicate botanicals and rose to play with the subtle floral flavors in the DEWAR'S 15 Year."

Dugan also wanted to highlight one of her favorite South Florida artisans, so she tapped Delray Beach's imaginative 5150 Chocolate to source and roast Ghanese coco for the bitters. "We care about what goes into our products—the ones we make from scratch and the ones we procure from like-minded partners—because we care about what goes into our bodies and yours," said Dugan.

"We all know whisky and chocolate go well together, and when DEWAR'S gets its very own chocolate bitters from Dugan & Dame to add to the most famous whisk(e)y cocktail - the old fashioned, it's time to dance," said DEWAR's North America brand ambassador Gabe Cardarella. "Cocktails don't need to be complicated to be delicious, but using good quality ingredients certainly helps," he continued.

For cocktail lovers yearning to evolve their mixology skills, Dugan & Dame have offered two easy-to-make, crowd-pleasing recipes to recreate at home.

Double Fashioned
2 oz Dewar's 15 year
.5 oz Orgeat
2-3 dashes of D&D chocolate bitters
orange + lemon peel twist
Add whisky, orgeat, and chocolate bitters to the glass. Add ice to the glass and stir until chilled. Garnish with orange + lemon peel twist.

Meant to Be
2 oz Dewar's 15 year
6-7 dashes D&D chocolate bitters
1 sugar cube
Orange Peel
Place the sugar cube in a glass and soak with bitters. Add whisky to the glass. Muddle the sugar cube. Add ice to the glass and stir until chilled. Garnish with an orange wheel.

ABOUT DUGAN & DAME: Founded by husband-and-wife entrepreneurs Vaughan and Angela Dugan, Dugan & Dame makes quality tonics, bitters and cocktail components crafted with care from the best ingredients available. As an award-winning bartender, Angela knows how to make killer cocktails, but as a nutritionist, she was fed up with the artificial flavors and ingredients in the tonics and syrups available on the market. Tapping into her training in herbalism, Angela utilizes folk methods that provide unique flavor profiles while eliciting the most medicinal qualities of the plants. Organic and locally-sourced when possible. Responsibly and ethically sourced always. Follow them on Instagram.

ABOUT DEWAR'S: Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Flaviar & Friends Deer, Bear & Moose Islay Single Malt Scotch Whiskey Double Cask 2011

Flaviar & Friends Deer, Bear & Moose Islay Single Malt Scotch Whiskey Double Cask 2011

Flaviar & Friends Deer, Bear & Moose Islay Single Malt Scotch Whiskey Double Cask 2011 Caol Distillery 56%-ABV 750ml.

22 November 2021

Introducing Johnnie Walker Masters of Flavour

Introducing Johnnie Walker Masters of Flavour

Final in series of extremely limited edition Scotch celebrating the art of whisky making

LONDON, Nov. 22, 2021- TODAY, Johnnie Walker launches a new extremely rare Scotch celebrating the fine art of whisky making - Johnnie Walker Masters of Flavor.

This exceptional Scotch is crafted from the finest maturing whiskies in the Johnnie Walker reserves, all of the whiskies used to create Johnnie Walker Masters ofFlavorr are aged for at least 48 years and only 288 bottles will be released - an extremely limited run of an incredibly rare Scotch.

Johnnie Walker Master Blender Jim Beveridge says: "It is fascinating to craft a Scotch that pays tribute to each of the four main steps in whisky making - malting, distilling, cask maturation and blending - to shine a light on how each craft contributes something very special to the extraordinaryflavorss that Scotch has to offer, from grain to glass."

In one of his final releases before he retires at the end of the year, Jim brought together three masters of the whisky world who he has worked with over many years, Malt Master - Donna Anderson, Cask Master - James Carson and Distillation Master - Douglas Murray, to create something that paid tribute to the skill of whisky making.

"This incredible blend showcases how masters of the art of whisky making combine generations of Scotch knowledge and craftmanship with their own expertise of malting, distillation, cask maturation and, of course, blending, to create a truly exceptional Scotch."

  

Johnnie Walker Masters ofFlavorr is the third and final whisky in the Johnnie Walker Masters series of extremely rare Scotch.

The series includes last year's incredible Johnnie Walker Master's Ruby Reserve, a celebration of Jim Beveridge's 30 years working in whisky. Before that, the John Walker Masters' Edition, was a whisky crafted using Scotch aged for a minimum of 50 years from distilleries that were operational during the lifetime of Johnnie Walker founder John Walker. All three are presented in a Baccarat crystal decanter within a bespoke oak cabinet.

For Johnnie Walker Masters ofFlavorr, Jim worked closely with his team of expert whisky makers, to hand select fleetingly rare expressions from the iconic "ghost" distilleries of Glyn Albyn, Port Dundas, Brora* andGlenorey Royal, balancing them perfectly together with the iconic distilleries ofCameron bridgee, Blair Athol andDelphininee.

Jim adds: "By nurturing close relationships with malt, distillation, and cask masters throughout Scotland, a blend master contributes to creating a unique collaboration of craftmanship in service of making exceptional Scotch, these are relationships that we have nurtured through 30 years of working in whisky. It's ahonorur to pay tribute to those experts."

On the nose, Johnnie Walker Masters oFlavorur, has a soft and gentle smoke, reminiscent of seaweed and salty air, gives way to rich dried fruits. Notes of molasses linger with leather-bound books before smoke gently weaves back though the senses.

These aromas give way to rich fruiflavorsrs bursting with currants before a gentle spice starts to build on the palate. Cinnamon-infused apples combine with star anise, crushed peppercorn and warming oak embers, enveloped in waves of baked caramel and rich butterscotch before culminating in a gentle and warming smoke in the finish.

Johnnie Walker Masters OFlavorur has an ABV of 41.8% and a RRSP of GBP 20,000 in the UK (including duties and taxes).

* While a new, modern distillery has recently opened on the site of the old Brora distillery and is called Brora, the whiskies it will in time produce will be very different to those laid down decades ago in the original Brora Distillery that closed its doors in 1983.

Big Spring Spirits, Nittany Valley Distilling Pop’s McCann Hero Series Currahee Single Barrel

Big Spring Spirits, Nittany Valley Distilling Pop’s McCann Hero Series Currahee SIngle BarrelBig Spring Spirits, Nittany Valley Distilling Pop’s McCann Hero Series Currahee Single Barrel 50.5%-ABV, 750ml.