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11 October 2021
08 October 2021
Buchanan's Scotch Whisky Launches "What Glory We Are" Campaign Celebrating Those Who Embody The Spirit Of The 200%: 100% Hispanic And 100% American
National Campaign Stars 2020 Puerto Rican Olympic Gold Medalist Jasmine Camacho-Quinn and Other Hispanic American Culture Creators Raising a Glass to Living Life at 200%
NEW YORK, Oct. 7, 2021 - Buchanan's Blended Scotch Whisky honors Hispanic Heritage Month with the introduction of "What Glory We Are," the brand's new national advertising campaign that celebrates the unique duality of the Hispanic American experience as 100% Hispanic and 100% American. Created by award-winning advertising agency Crispin Porter Bogusky's (CPB) distributed talent network in North America, the new campaign unites those who embody the spirit of the 200%, by celebrating those who live the best of both worlds. From energizing video spots to vibrant out of home creative, we are introduced to a Hispanic American cast (dubbed the 200%ers) embracing their cultural experiences, perspective and self-expression through food, music, sports, traditions and more.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8961651-buchanans-scotch-whisky-what-glory-we-are-campaign-hispanic-american/
Notable 200%ers include Gold medal Olympian Jasmine Camacho-Quinn who sparked a national discussion this summer on her identity, specifically on what it meant to be 100% Hispanic and 100% American. With an African American father from South Carolina and a Puerto Rican mother from Trujillo Alto, Jasmine's cultural pride runs deeper than language. Born in South Carolina, she represented the Puerto Rican track and field team in Tokyo this year, sparking debate on identity after competing for her mother's homeland. As Jasmine's story is a shared experience for many families here in the U.S., Buchanan's is committed to spotlighting and celebrating the Hispanic American community by sharing their unique stories and raising a glass to those living a 200% life – united as bigger, more authentic and more flavorful.
To bring the campaign to life and toast to the diversity and uniqueness within all Hispanic American communities, Buchanan's intentionally featured real, everyday people across different creative fields along with brand partners who are living life at 200%, including:
- Brenda Equihua – LA-based designer who has taken the fashion industry by storm with her 'cobijas' (popular Mexican blankets) that reflect her Mexican American roots and celebrate Latino culture. Brenda added her 200% spirit to the new campaign by contributing beautiful Equihua garments.
- Elvy Perez – Puerto Rican-born celebrity hairstylist who is braiding her way into mainstream American culture.
- Manuel Mendez – Renowned Dominican American stylist whose ensembles have been worn by leading global celebrities and brought his 200% spirit to style the cast in this campaign with unique looks.
- Bembona – DJ-Artist of Puerto Rican & Panamanian descent who's bridging, healing & empowering the Black Diaspora through music + leading key moments in her home of NYC & beyond.
- Ernesto Macias – Texan-born Mexican American writer and editor who uses his platform to tell stories that help shape today's culture.
- Yolanda Baez – Puerto Rican native New Yorker mixologist who brings people together through creative cocktails.
- Carlos Arroyo – Puerto Rican-born musical artist and former basketball star who moved to Miami and continues to inspire communities around him.
- Sonia Guiñansaca – Ecuadorian-born, award-winning queer migrant poet, cultural organizer and activist living between LA and NYC, whose writing inspired the spirit of this campaign.
"For years, Buchanan's has been welcomed into the culture, on the tables and at the celebrations of Hispanic Americans, so as a brand it's important for us to help champion and support this community that has been an integral part of our history and growth here in the U.S.," says Joyce He, Director Buchanan's Whisky. "Through this new campaign, we're proud to shine a light on this diverse community who truly embody what it means to live life at 200%: a unique identity that celebrates their culture, traditions, and passions as both 100% Hispanic and 100% American."
Beyond the new creative work, Buchanan's will continue to unite those keeping it 200% and living the best of worlds by fueling local communities and doubling down on their giveback efforts. Through partnerships with non-profit organizations that are working to uplift and feed communities, and collaborations to cultivate a more inclusive creative culture, Buchanan's will continue to support and amplify the diverse voices of the Hispanic American community.
This holiday season, Buchanan's will continue to honor the 200% culture and traditions of Hispanic Americans' holiday celebrations by sharing cocktail pairings, recipes, and local events.
The Glen Grant® hosts exclusive Launch Event In Partnership with Rolls Royce to Celebrate Dennis Malcolm Anniversary Edition Aged 60 Years
Campari Group CEO Bob Kunze-Concewitz leads the way for exclusive preview of the coveted release at the Rolls Royce showroom in Mayfair, honouring acclaimed Master Distiller Dennis Malcolm
LONDON, Oct. 6, 2021 This evening, The Glen Grant, the award-winning single malt scotch from Speyside, hosted an exclusive event at the new Rolls Royce showroom in Mayfair to celebrate the launch of a refined, limited-edition 60 year-old single malt scotch whisky.
The release is in celebration of and tribute to, the storied, six-decades long career of The Glen Grant's own Dennis Malcolm, known as one of Scotland's longest serving distillers. Attendees such as designer Joshua Kane, Campari CEO Bob Kunze-Concewitz and Editor of NetJets Farhad Heydari, had the chance to enjoy a taste of the rare liquid in a toast led by Master Distiller Malcolm himself, following addresses from Bob Kunze-Concewitz, CEO of Campari Group.
For almost 22,000 days and nights, this carefully distilled amber malt whisky has matured naturally in a hand-selected Oloroso sherry cask, filled on October 24th, 1960 - the oldest, to date, distillery bottling in the brand's 181 year history. An extremely rare and precious liquid, The Dennis Malcolm 60th Anniversary Edition, is a luxurious, aromatic spirit, exuding an elegance that can only be achieved with time and dedication. The result is - quite simply - a sublime masterpiece. With only 360 decanters available, this complex alchemy of spirit and time is a rare specimen and a truly once-in-a-lifetime experience.
Before having the pleasure to sample the rare, refined 60 year old spirit, guests enjoyed The Glen Grant cocktails and noshed on canapes while they sipped drinks neat and on the rocks from the award-winning, world-renowned The Glen Grant core range, including the 15 and 18 Year Old aged spirits.
The first of the decanters (Bottle No. 88) was purchased at auction during a special dinner at the Shanghai St Regis Hotel in China last week. The winning bid came from Ms. Luo Xiaorong, a whisky collector from Chengdu, who bid 380,000 RMB for the bottle, making it the highest-price sale in The Glen Grant's history.
"With the launch of The Glen Grant®️ Dennis Malcolm 60th Anniversary Edition, we celebrate and pay tribute to the career of a true Scottish gentleman and globally recognized Scotch Whisky craftsman- an unwavering champion for the whisky industry," remarked co-host Bob Kunze-Concewitz, CEO of Campari Group. "With craftsmanship at the heart of The Glen Grant, it was only fitting that we partner with a brand that embodies British quality and luxury, and so we looked to Rolls Royce and its showroom in Mayfair. This is an incredibly exciting time for The Glen Grant as we make our entrance into the luxury market, and we could think of nowhere better to showcase this extremely special expression of our portfolio."
Each marked with a bespoke number, every one of the 360 decanters have been made from hand-blown crystal glass, designed by world renowned Glencairn Studio, and are based on the design of the distillery's unique tall slender pot stills. Nestled in an elegant presentation case crafted from sustainable walnut, the decanter itself requires over 15 hours of expert craftsmanship for each creation, encompassing intricate details which symbolize the unique aromas of The Glen Grant. Each presentation case has the Master Distiller's signature engraved within it and includes a Certificate of Authenticity, signed personally by Dennis Malcolm.
'It's been such a joy to spend my life working in an industry and with a craft that I'm so passionate about. Much like our UK launch partner, Rolls Royce, The Glen Grant has always been about consistent dedication to craftsmanship and quality, and this comes across in the high standard of what we produce. This quality cannot be maintained without the right people, looking after the brand and ensuring that care and attention go into every bottle. This evening was a night to celebrate all of the people who have made The Glen Grant the brand that it is today."
The Glen Grant Dennis Malcolm 60th Anniversary Edition Aged 60 Years is priced at € 25,000.00 and will be available in select retailers in global markets beginning in October, 2021. The launch event and release of the new expression marks an exciting new chapter for The Glen Grant, showcasing the incredible six decade career of the Master Distiller on the world's stage
07 October 2021
Evan Williams American Hero Edition Shirley Dominick Kentucky Straight Bourbon Whiskey
06 October 2021
Leading Agave Spirits Company, IZO Spirits, Announces Limited Edition Mezcal Añejo Cenizo – Smooth, Smoky, and Made to Sip
B Beginning of October 2021, Mezcal drinkers can get a bottle of the premium, handcrafted spirit made from the high altitudes of Durango, Mexico
SAN DIEGO, Calif. (October 5th, 2021): IZO Spirits is highly recognized for its premium line of award-winning agave spirits that elevate the palate and tasting experience. To heighten the sipping senses of loyal IZO drinkers even further, the industry-leading brand just announced a new limited edition Mezcal Añejo Cenizo available beginning of October 2021. With just 749 bottles available, now is the time to hop on the opportunity to be a part of the exclusive collection that warms your soul with its savory, lightly smoked flavor. For avid Mezcal aficionados, it’s love at first sip.
“Our new limited edition Mezcal complements the entirety of the IZO Spirits collection while taking the sipping experience to a new level of satisfaction. It embodies vanilla, oak, and walnut within the elegant velvet taste of fruit, making for a warm and comforting fall beverage” says IZO Co-Founder Gaston Martinez – a native of Mexico. “Mezcal Añejo Cenizo is made for those with a sophisticated palate and a passion for myriad flavors and scents. As always, this launch was curated with the heart of my community in mind, as ingredients in every IZO spirit are harvested from my hometown.”
It’s not just the flavor that makes IZO Spirits stand out. It’s also the process and intention that go into carefully crafting every bottle. Inspired by ancestral methods, Mezcal Añejo Cenizo is crafted from wild agave grown on the high-altitude mesas of Durango, Mexico. The agave hearts are roasted in fire pits beneath the earth, using locally selected oak and volcanic rock to create the finest quality liquor. Finally, the mezcal is aged for over a year in American oak barrels to magnify the soft floral aroma of banana, green apple, orange, as well as the nutty, sweet undertones. The silky smooth liquid is made to sip. Get your hands on a bottle while you can.
It’s time to get sipping on IZO Spirits. Savor the new limited edition Mezcal Anejo Cenizo before it’s too late – shop the bold bottle of tantalizing smoky flavor at IZOSpirits.com this week only. Delicious alone or in cocktails, toast every moment with the smooth, all-natural flavor of IZO Spirits premium spirits. Learn more about the IZO Spirits brand and shop its historic collection of pure-distilled agave spirits at IZOSpirits.com.
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About IZO Spirits:
Co-Founded by Gaston Martinez - a native of Durango, Mexico - IZO Spirits is a collection of premium, handcrafted agave spirits produced sustainably right in the heart of his rural hometown according to centuries of tradition. Made sustainably from slow-roasted, wild agave hearts harvested on local ranches, every sip of award-winning IZO Mezcal speaks to generations of Mezcaleros bringing people together around shared values of community, celebration, and savoring the reward of a job well done. Every aspect of IZO Spirits pays respect to its point of origin, from the locally-sourced Onyx featured atop the bottle to the elegant, minimalist design that allows the flavorful spirit within to shine. The pure, sophisticated taste of IZO Mezcal tells the story of centuries’ old Mexican tradition and of one man’s vision to share it with the world. Learn more about the IZO Spirits collection of handcrafted agave spirits at IZOSpirits.com.
05 October 2021
The Welsh are seriously 'Coming to America' after Penderyn Distillery Takes Two Double Golds at the New York World Wine and Spirits 2021 Competition
The Welsh are taking America by storm after Penderyn Distillery won Double Gold at the New York World Wine and Spirits 2021 Competition.
This amounts to over 70 prestigious international medals for Penderyn internationally over the last few years.
Penderyn's Port Talbot-born CEO Stephen Daves has been racking up hundreds of 'Zoom miles' as US State-after-State has been 'getting into the spirit' of Penderyn with virtual whisky tastings. Business has been booming across the pond for Penderyn in more than 40 states.
The Double Golds were for Penderyn Rich Oak Welsh Single Malt Whisky and Penderyn Sherrywood Welsh Single Malt Whisky from their Gold Range, and a Gold Medal for Penderyn Myth Welsh Single Malt Whisky, from their Dragon Range.
Penderyn has 8 whiskies now available in the US, including all 5 Gold Range bottles and the 3 Dragon Range bottles.
What is really giving Penderyn a kick in the USA is the fact that Penderyn now has 4 Kosher whiskies flying off the shelves.
Penderyn’s US importer, ImpEx Beverages, has excelled at spreading the word from their base in San Francisco.
Stephen Davies, Penderyn’s CEO said: "Winning in New York like this is particularly pleasing especially since it’s the first time we’ve entered this particular competition."
"It is a clear sign that Penderyn Whiskies are finding favor in America."
"We must thank our incredible US distributor, ImpEx Beverages who hasn't been shy in singing our praises."
-ENDS-
About Penderyn Distillery
www.penderyn.wales
Distilling in Wales was a lost art but in the late 1990s, in a pub in a small post-industrial Welsh valley town, a group of friends drank and chatted about establishing the first whisky distillery in Wales in over a century. They dreamt of creating a whisky as pure and precious as Welsh gold, represented today by Penderyn’s ‘gold seam’.
The friends had a location in the historic village of Penderyn on the southern tip of the Brecon Beacons, chosen because of the site’s own supply of fresh natural spring water. They also had a unique copper single-pot still designed by Dr David Faraday, a relative of the great 19th-century scientist Michael Faraday. Penderyn Whisky was launched on St David’s Day 2004 in the presence of HRH Prince Charles.
At Penderyn we produce our own malted barley spirit which, when matured, is recognised worldwide as one of the finest single malt whiskies. The majority of our spirit goes into casks for ageing in our cellars. The remainder is used to craft other award-winning products. With investment, inspiration, hard work, attention to detail, the finest barley, expert distillers and the best American oak bourbon casks, Penderyn Whisky has quickly gained a worldwide reputation winning several awards en route and we have recently found new markets in countries such as China, Russia and Australia.
Whisper Creek Spiked Coffee Cocktails Available in Two Flavors: Original and Mocha
Nashville, TN—(October 5, 2021) The multi-award-winning, Whisper Creek Tennessee Sipping Cream, a spirit brand of Pennington Distilling Company, announces launch of new product—Whisper Creek Spiked Coffee cocktails. Whisper Creek Tennessee Sipping Cream, a rich, creamy Liqueur made with Tennessee whiskey, is now mixed with real cold brew coffee, combined in a ready-to-drink coffee cocktail.
With as much caffeine as a cup of coffee and as spirited as shot of Tennessee Whiskey, Whisper Creek Spiked Coffee is a “Little can with a lot of kick”. Whisper Creek Spiked Coffee is available in Original and Mocha flavors.
Jeff and Jenny Pennington, the husband-and-wife creators of this unique, flavorful drink, state “Fans have been pouring Whisper Creek into their coffee for years and we found the perfect cold brew for our Spiked Coffee cocktails. The earthy bite of the coffee balances perfectly with the smoothness of the sipping cream. Whisper Creek Spike Coffee cocktails can be enjoyed from the can or poured over ice.”
PRODUCT DETAILS:
12.5% ALC/VOL (25 PROOF) | 200 ml CANS | 4 PACKS
Original & Mocha Flavors
MSRP $11.99-$14.99 for a 4-pack
Also in stores, Whisper Creek Tennessee Sipping Cream lovers can purchase a special holiday gift package that includes a 750 ml bottle of Whisper Creek, two special Whisper Creek coffee mugs, and several tasty drink recipes on the box.
For more information, drink and dessert recipes, and where to by Whisper Creek Tennessee Sipping Cream in your area, please visit www.tennesseesippingcream.com.
About Whisper Creek Tennessee Sipping Cream
Whisper Creek Tennessee Sipping Cream, the first all-American version of what is often called “Irish” cream, is produced by Pennington Distilling Company and true to its Southern roots it is distilled in Nashville, TN.
Unlike mainstream cream liqueurs, which use a white liquor base, Whisper Creek features premium-aged, charcoal-mellowed Tennessee whiskey which is made by Pennington Distilling Company on-site as well. Much of what we taste in each sip of Whisper Creek are layers of fig, sorghum, persimmon, and pecan, dominated b
y notes intrinsic to whiskey itself – caramel, vanilla, and burnt molasses.
Jenny Pennington took inspiration from the rich history woven throughout Tennessee whiskey production to design the Whisper Creek bottle: a silhouette modeled after a classic milk bottle and the notorious shape of a moonshine jug. Subtle curves represent the fluidity, smoothness, and feminine appeal of Whisper Creek, while authentic Tennessee whiskey appeals to a more rugged side. Both the packaging and logo hearken back to an earlier time and are at once nostalgic and au courant.
Best tasted on the rocks to experience the full and complex flavors, Whisper Creek® Tennessee Sipping Cream also makes a wonderful addition to coffee, cocktails, over ice cream for a delicious, sweet treat, or as an ingredient in desserts like bread pudding. Pastry chefs nationwide are now using Whisper Creek® in their dessert menus to add a unique depth of flavor to their dishes.
Flavors include Whisper Creek Original, Mocha, Peanut Butter Chocolate, and Pumpkin Spice. Whisper Creek is 20% Alc/Vol (40 Proof)
About Pennington Distilling Company
Pennington Distilling Company was founded in 2011 in Nashville, Tennessee by husband-and-wife team, Jeff and Jenny Pennington. Located in the heart of their hometown, the Pennington’s have personally crafted the finest in Tennessee Whiskey, vodka, and sipping cream.
From hand-selecting local farmers, gathering the best non-GMO grain, and remaining committed to “grain to glass“, to aging whiskey in oak barrels, combined with unique and flavorful spirit recipes, the Pennington Distilling Company brands are not only fan loved but also award-winning. The brands have garnered over 69 awards to date in competitions such as the San Francisco World Spirits Competition, the International Wine and Spirits Competition, SIP Awards, Beverage Tasting Institute/Tastings.com Awards, and the American Distilling Institute Awards.
For almost ten years, Pennington Distilling Company has worked diligently to bring the finest alcoholic beverages to the ever-changing and highly competitive spirits industry. The Pennington Distilling Company family of brands includes three proprietary mash bills: Davidson Reserve Tennessee Straight Sour Mash Whiskey®, Davidson Reserve Straight Rye Whiskey®, and Davidson Reserve Straight Bourbon Whiskey®. Davidson Reserve Four Grain® and Davidson Reserve Genesis® are both Tennessee Straight Bourbon whiskeys created by blending small batches of these mash bills together.
Pennington Distilling Company also produces Pickers Original Vodka® with additional fruit-infused flavors including Blueberry, Blood Orange, and Pineapple; Pickers Unplugged Vodka Soda® in assorted low calorie, zero carbohydrate, and gluten-free flavors; Pickers Crafted Cocktails® in assorted flavors; Whisper Creek Tennessee Sipping Cream® (Cream Liqueur made with Tennessee Whiskey) available in Original®, Mocha, Peanut Butter Chocolate and Pumpkin Spice; and Walton’s Finest Vodka®, which is named after Jenny’s father and made with 100% Tennessee red winter wheat.
For more information about the company, please visit www.penningtondistillingco.com
Whisper Creek Tennessee Sipping Cream, Pickers Vodka, Davidson Reserve Whiskey, and Walton’s Finest Vodka are registered trademarks. ©2021 Pennington Distilling Company. Pennington Distilling Co., Nashville, Tennessee. PenningtonDistillingCo.com. Please Enjoy & Drink Responsibly * 21 + ONLY
04 October 2021
Johnnie Walker Launches New Keep Walking Campaign To Get The World Moving Again
LONDON, Oct. 4, 2021 Johnnie Walker, the world's number one Scotch Whisky[1] wants to inspire people to Keep Walking towards a more positive future with the latest chapter in its iconic global campaign.
The brand's famous Keep Walking advertising has been inspiring people around the world with a message of progress and positivity for more than 20 years and this latest chapter begins as the world gradually reopens after a difficult 18 months.
Leading the way is a TV and digital ad featuring an energetic and vibrant 'Anthem' that seeks to get people back on their feet and moving again – as they start to socialise with confidence. The new Anthem is an infectious, feel good mash-up of famous songs all about walking that has been created to put a spring in people's step as they head back into the world once again. The mash-up includes samples of songs including Run DMC and Aerosmith's Walk this Way, Loretta Lynn's version of the iconic These Boots Are Made for Walking and Lou Reed's 1970s' classic Walk on the Wild Side.
Alongside the Anthem, Johnnie Walker will unveil epic city takeovers, projecting inspiring quotes from cultural trailblazers, over city skylines and cultural hotspots around the world. The quotes from the likes of Grace Jones, Mark Twain and Ayrton Senna will be seen across New York City, Mexico City, Cape Town, Tokyo and Bangkok amongst others.
For over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward; with this new Keep Walking instalment the brand wants to help inspire people to take their own next step by reflecting the energy, words and thoughts of cultural icons and pioneers who share that spirit.
Julie Bramham, Johnnie Walker Global Brand Director, said: "Johnnie Walker has always been defiantly optimistic and a beacon of progress - that's what Keep Walking is all about.
"Keep Walking is two little words that say so much about positivity, possibility and resilience. After everything we've all been through in the past few years, we can't imagine a time in recent history when those sentiments could be more relevant."
The campaign will also see a series of local partnerships that will drive tangible actions that 'walk the walk'. In 20+ countries around the world change-makers and artists like DJ Alok (Brazil), CL (Korea) and Alfonso Herrera (Mexico) will join forces with Johnnie Walker to help reinvigorate social spaces like bars, clubs and venues as the world begins to reopen.
The campaign launch comes just weeks after Johnnie Walker opened the doors to its new landmark visitor attraction, Johnnie Walker Princes Street, in the heart of Edinburgh, Scotland, giving people a unique and immersive way to experience whisky and socialise together again in the brand's homeland.
It also follows $100m of investment from parent company Diageo over the past 18 months to help pubs and bars post-pandemic recovery, supporting jobs and communities around the world through their Raise The Bar programme.
1. IWSR 2020.










