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09 June 2021
08 June 2021
Bull Run Distillery Master Picke 14-Year Non-Chill Filtered Straight American Whiskey
03 June 2021
Hard Truth Distilling Co., in Nashville, Ind., Debuts New Rye Whiskey
Release event July 3 coincides with State of Indiana’s official Indiana Rye Whiskey designation
WHO:
Hard Truth Distilling Co., located on 325-acres in Southern Indiana, is an award-winning destination distillery featuring a full-service restaurant with seating for 300, an event space to host groups of up to 500, an outdoor terrace with seating for 1,000 and a stage for seasonal live music, tasting experiences, mixology classes, ATV tours, a moonshiners experience, and more.
A world class production facility featuring two Vendome stills – one for whiskey and one for clear spirits – Hard Truth Distilling Co., is currently crafting 17 products.
WHAT:
Hard Truth Distilling Co., announces the release of its Hard Truth Indiana Straight Rye Whiskey, which will be celebrated at a commemorative event next month. The release coincides with the State of Indiana’s official Indiana Rye Whiskey designation, slated to be signed into law in July 2021.
WHEN:
Saturday, July 3, 2021
11 a.m. - 1 p.m.
WHERE:
Hard Truth Tours & Tastings Center
418 Old State Rd 46, Nashville, IN 47448
RELEASE EVENT HIGHLIGHTS:
Guests are invited to come sample the new rye, enjoy live music and rye cocktails, sign a commemorative poster, and more. Hard Truth master distiller Bryan Smith will also be onsite from 11:30 a.m. to 1 p.m. to autograph bottles.
MEDIA OPPORTUNITIES:
There are several advance and on-site media options throughout the month of June and during the July 3 event, including in-person, recorded, virtual, phone opportunities and more.
ABOUT HARD TRUTH INDIANA STRAIGHT RYE WHISKEY:
A unique, custom blend of rye barrels, Hard Truth Indiana Straight Rye Whiskey follows the federal requirements for rye whiskey — 51 percent rye in the grain bill, distilled at no greater than 160 proof, placed in a barrel at no more than 125 proof — then adds the Indiana-specific requirements that it be mashed, fermented, distilled, and then rested at least two years in the state of Indiana.
02 June 2021
01 June 2021
Old Forester Releases Rye Single Barrel Nationwide
Louisville, Ky., June 1, 2021 Today, Old Forester Distilling Co. launches Old Forester Rye Single Barrel, marking the first innovation of this rye recipe since the original 100 proof release. Presented unfiltered and at barrel strength, the product is available nationwide and at Old Forester Distilling Co. in limited quantities.
Since the release of Old Forester Rye in 2019, fans of Old Forester have been clamoring for a barrel strength iteration. Old Forester Rye was the first new recipe from Old Forester in nearly 150 years and has quickly become a beloved expression for bartenders and consumers.
"The Old Forester Rye Single Barrel delivers on the same balanced and unique flavor profile of our 100 proof expression, only amplified and in unfiltered, raw form," Master Taster Zackie Zykan said.
Old Forester Rye Single Barrel will be available starting June 1 at the retail shop at Old Forester Distilling Co. and nationwide for $79.99 in limited 750mL quantities. Visit OldForester.com for more information and to find retailers nationwide.
Notes:
Color: Rich terracotta
Aroma: Dessert forward, creamy vanilla and lemon custard alongside rich caramel and dark brown sugar
Taste: Full-bodied with a base of ripe orchard fruit, subtle cinnamon stick, dried dill and hazelnut
Finish: Lengthy and spice driven, with peripheral black pepper and underpinnings of green anisette
About Brown-Forman:
For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.
About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."
Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 49% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.
Kavalan Claims 'Best of the Best' Single Malt in Tokyo
TAIPEI, May 31, 2021 Kavalan has been named the Tokyo Whisky & Spirits Competition's (TWSC) 2021 "Best of the Best" single malt.
Kavalan took out four of the contest's top 5 single malts, ranking 1st, 3rd, 4th, and 5th place out of all single malts entered from across the world this year.
The Best of the Best single malt of the competition is determined by a two-stage process: the top 14 single malts in the first round are independently blind tasted again in a second round by a special team of 15 judges to find the Best of the Best among those 14 single malts.
Also for the first time in the contest, Taiwan was made a new whisky region, with Kavalan scooping its region's top two category prizes of Taiwanese NAS Single Malt and Taiwanese Single Malt Single Cask.
Kavalan Awards in 3rd Tokyo Whisky & Spirits Competition
Best of the Best Single Malt - First Place
- Kavalan 10th Anniversary Sky Gold Wine Cask Matured Single Cask Single Malt Whisky
Category Winner Taiwanese Whisky Single Malt No Age Statement
- Concertmaster Sherry Cask Finish Single Malt Whisky
Category Winner Taiwanese Whisky Single Malt Single Cask
- Solist Moscatel Sherry Single Cask Strength Single Malt Whisky
Superior Gold
- 1st Place - Kavalan 10th Anniversary Sky Gold Wine Cask Matured Single Cask Single Malt Whisky
- 3rd Place - Solist Amontillado Sherry Single Cask Strength Single Malt Whisky
- 4th Place - Kavalan 10th Anniversary Earth Silver Wine Cask Matured Single Cask Single Malt Whisky
- 5th Place - King Car 40th Anniversary Selected Wine Cask Matured Single Malt Whisky
Gold
- Concertmaster Sherry Cask Finish Single Malt Whisky
- Solist Ex-Bourbon Single Cask Strength Single Malt Whisky
- Solist Fino Sherry Single Cask Strength Single Malt Whisky
- Solist Vinho Barrique Single Cask Strength Single Malt Whisky
- Solist Manzanilla Sherry Single Cask Strength Single Malt Whisky
- Solist PX Sherry Single Cask Strength Single Malt Whisky
- Solist Moscatel Sherry Single Cask Strength Single Malt Whisky
- Distillery Reserve Rum Cask Single Cask Strength Single Malt Whisky
CEO Mr Lee said Kavalan faced stiff competition among the finest single malts, especially in Japan.
"We are humbled to be named TWSC's Best of the Best. We will work hard to live up to this title, improving our quality, smoothness, and complexity for both our fans and critics," Mr Lee said.
According to the TWSC, the competition is built upon the Japan Whisky Research Centre's body of knowledge and was created as the first major domestic venue for the judging of Japanese whisky. The panel of judges, numbering 202 this year, comprises mainly bartenders from prefectures right across Japan and experts in the Japanese spirits manufacturing and wholesale business.
About Kavalan Distillery
Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the meltwaters of Snow Mountain and is enhanced by sea and mountain breezes. All this combines to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by about 40 years of beverage-making under parent company, King Car Group. We have collected more than 500 gold awards or higher from the industry's most competitive contests. Visit www.kavalanwhisky.com
28 May 2021
Sugarlands Distilling Company Named Official Spirits and Official Moonshine of Rahal Letterman Lanigan
INDIANAPOLIS, May 27, 2021 - Rahal Letterman Lanigan Racing (RLL) today announced a partnership with Sugarlands Distilling Company to become the Official Spirits and the Official Moonshine of the RLL team.
Sugarlands Distilling Company, located at the entrance to the Great Smoky Mountains National Park in Gatlinburg, Tennessee, is a craft-distillery that produces award-winning moonshine, rum, cream liqueurs and rye whiskey. More than 1 million people visit Sugarlands' downtown Gatlinburg distillery annually, and over 25,000 visitors have rated the distillery a five-star experience on Trip Advisor ranking it as the '#1 Thing to do in Gatlinburg,' as well as the 'World's Top-Rated Distillery Experience.'
The partnership debuts with the 2021 Indy 500 on May 30, 2021 at Indianapolis Motor Speedway. For more than a century, the Indianapolis Motor Speedway has been home to some the greatest stories in sports. Each year, millions of race fans around the world witness odds-defying accomplishments that turn time into history and drivers into legends, setting in stone legacies that will live forever. This immersive web series chronicles the greatest moments, traditions and heroes of the Racing Capital of the World, Where Tradition Never Stops.
"I visited the Sugarlands facility in Tennessee, tasted their whiskey straight from the barrel and I have to say it's some of the best whiskey I've ever had," said Bobby Rahal, co-owner of RLL with David Letterman and Mike Lanigan. "Owners, Ned Vickers and Kent Woods, have been great to work with and we are excited about the many ways we can work together in the future."
Sugarlands branding will been seen on RLL entries and Takuma's fire suit. Sugarlands products will also be featured and served in the RLL hospitality area throughout the season. Point of sale signage includes RLL drivers Graham Rahal and Takuma Sato.
"As returning Indy 500 Champion, I'm so excited to start this weekend's festivities with our announcement about our partnership with Sugarlands Distilling Co. It's a fun brand, great people and I look forward to working with them," said Takuma Sato, 2017 and 2020 Indy 500 champion.
"We're honored to partner with Rahal Letterman Lanigan Racing, one of the most iconic and prestigious teams in Indy car racing. Together we will create some great products and we have no doubt that Indy fans will enjoy our craft cocktails all over America," said Ned Vickers, President and Founder of Sugarlands Distilling Co.
Patrick Sullivan, Chief Sales Officer of Sugarlands Distilling Co. said "Partnering with RLL, Takuma and Graham enhances Sugarlands already diverse sports partnership portfolio. With this partnership we will continue to strengthen our commitment to our customers and retailers to giving them access to the best sports and entertainment IP and experiences."
"Seeing my stand-ups in Hy-Vee stores has been great. It's exciting for us to see our partners working together as an extension of the race team and nice to work with a brand that is also on the same caliber, winning double gold recently in San Francisco's World Spirits Competition. Not only that, everyone from Sugarlands has been not only great to work with, but fun too. I'm excited to see this program grow," said Graham Rahal, six-time Indy car race winner.
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, former CBS Late Show host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2021, the team begins its 30th year of competition and will attempt to add to its 29 Indy car wins – including the 2004 Indy 500 from pole with Buddy Rice and the 2020 Indy 500 with Takuma Sato -- their 33 poles, 107 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 - Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. Since 2014, BMW Team RLL has competed in the GTLM class of the IMSA WeatherTech SportsCar Championship with a two-car program and has brought their total to 22 wins – including the 2019 and 2020 Rolex 24 at Daytona endurance races, 28 poles and 91 podium finishes as well as a second-place finish in the Manufacturer, Team and Driver championships in 2015 and 2017. The team was also the 2020 Michelin Endurance Champions. For 2021, the team will compete for back-to-back Michelin Endurance Championships.
About Sugarlands
Sugarlands distributes their award-winning line of spirits in 32 states nationwide, and their spirits are available for home delivery via Reserve Bar. Sugarlands hand-crafted cocktails can be sipped on in restaurants, bars and festivals across the country as well as on the Back Porch located at the downtown Gatlinburg, Tenn., distillery.
Since 2018, Sugarlands has entered partnerships with country music superstar Cole Swindell, the Atlanta Braves, baseball Hall-of-Famer and former Braves player, Chipper Jones, and Bristol Motor Speedway.
Sugarlands Distilling Co. believes giving back to the community is of the utmost importance. Since 2014, Sugarlands Distilling Company has donated over $675,000 to nonprofits across the country through their giveback program, MoonShare. Each month, Sugarlands sheds light on a different nonprofit organization and helps these organizations positively influence their communities through grants, fundraisers and donations. For more information, please visit www.sugarlands.com and follow us on Twitter, Instagram and Facebook.
27 May 2021
Talisker Single Malt Scotch Whisky and Billion Oyster Project Announce Second-Year Partnership To Help Restore One Billion Oysters To New York Harbor
The nonprofit and Single Malt Scotch Whisky are ramping up shell collection efforts, including support of a local tax credit bill that incentivizes shell recycling among New York State restaurants
NEW YORK, May 26, 2021 Talisker Single Malt Scotch Whisky – made by the sea on Scotland's Isle of Skye - and New York City nonprofit Billion Oyster Project today announced the extension of their partnership into 2021, marking a second year of collaboration on oyster reef restoration efforts and public education initiatives aimed at restoring one billion oysters - and a 'wild spirit' - to New York Harbor by 2035.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8901051-talisker-single-malt-scotch-whisky-billion-oyster-project-partnership-restore-new-york-harbor/
Talisker is the lead sponsor of Billion Oyster Project's Shell Collection Program, a cornerstone of the nonprofit's work and an essential recycling process for the resource. Oyster shells provide the base material for oyster reefs, which offer a home for young oysters to grow and hundreds of species in New York Harbor to thrive. Talisker will support Billion Oyster Project's ongoing shell collection operations, which are expected to collect more than 200,000 pounds of oyster shells from 50 NYC restaurants and divert them from landfills in 2021.
This year, Talisker is also joining Billion Oyster Project in supporting Senate Bill S4741 in New York State. If passed, the bill will award restaurants that donate shells to oyster reef restoration organizations a small tax credit per pound of shell donated. In addition to supporting this crucial environmental initiative, the tax credit will help restaurants who have struggled due to closures and restrictions resulting from the COVID-19 pandemic. The bill is currently being considered by state legislators, so Talisker and Billion Oyster Project urge you to click here to take a few simple steps to support the bill before the State Senate enters recess on June 10.
The Talisker distillery is battered by wind and waves on the rugged coastline on the Isle of Skye in Scotland where oysters are locally farmed and enjoyed. The waters from the nearby sea create the signature maritime and briny notes of Talisker – making this the perfect Scotch for oyster pairing. As an homage to its home by the sea and deep-rooted love of oysters, Talisker is honored to continue partnering with Billion Oyster Project for a second year to preserve the oceans, an essential resource for both bivalves and its whisky, and provide support for local NYC restaurants.
During the partnership's inaugural year – and amidst the COVID-19 pandemic – Talisker supported Billion Oyster Project in:
- Collecting 120,000 shells from more than 30 operating bars and restaurants in NYC
- *Billion Oyster Project's Shell Collection Program was temporarily suspended from March – August 2020
- Educating over 14,000 members via digital newsletters and social content
- Co-hosting 7 consumer events – including virtual experiences following nationwide social-distancing guidelines
- Introducing a new, co-branded Shell Collection Program truck
"The entire Talisker team is honored to renew and deepen our partnership with Billion Oyster Project for a second year knowing we've made a tangible impact on New York City's oyster reefs," says Jamie Young, Director of Single Malts for Diageo North America. "Every day, our whisky is influenced by the vast ocean that surrounds us on the Isle of Skye, much like the oysters living in New York Harbor. The sea forms an important part of who we are, and we believe it is our goal to encourage people to embrace the exhilaration of the ocean whilst awakening a desire to protect and restore it for future generations in any way they can."
"Thanks to New Yorkers' love for oysters, shells are plentiful, but sorting, collecting, transporting and storing this valuable resource takes significant effort," said Pete Malinowski, Executive Director of Billion Oyster Project. "Continued support from Talisker will enable us to rebuild our shell collection program, restore more oyster reefs, and engage more restaurants and community members in creating a healthier Harbor for all New Yorkers to enjoy. We're grateful for their ongoing commitment to our work."
With the help of volunteers and partners since 2014, Billion Oyster Project has:
- Collected over 1,600,000 pounds of used oyster shells
- Planted more than 47,000,000 oysters in New York City waters
- Engaged more than 10,000 volunteers across various community projects
- Installed 15 oyster reefs across more than 12 acres
To learn more about Billion Oyster Project, visit billionoysterproject.org.
Founded in 1830, Talisker was the first distillery on the Isle of Skye. The distillery's signature maritime and briny notes are core expressions in Talisker 10 Year Old and Talisker Storm. Talisker invites you to try pairing whisky and oysters by ordering your own bottle online for home delivery via Reservebar.com, Drizly.com or the Drizly app where shipping and delivery are available. Please remember to enjoy a glass of Talisker responsibly. For more information on Talisker Single Malt Scotch Whisky, visit www.malts.com/en-us/brands/talisker,
ABOUT BILLION OYSTER PROJECT
Billion Oyster Project is a nonprofit organization on a mission to restore oyster reefs to New York Harbor through public education initiatives. Why oysters? Their reefs have the ability to filter water, provide habitat for many marine species, and help shield NYC shorelines from storm damage. Founded on the belief that restoration without education is temporary and observing that learning outcomes improve when students have the opportunity to work on real restoration projects, collaborating with public schools is fundamental to Billion Oyster Project's work. Billion Oyster Project designs STEM curriculum through the lens of oyster restoration for New York City schools, engages The Urban Assembly New York Harbor students in large-scale restoration projects, collects discarded oyster shells from 75 New York City restaurants, and engages thousands of volunteers. The project has planted 47 million oysters and installed 15 reef sites so far, with 6,000+ students and nearly 10,000 volunteers. To learn more, subscribe to Billion Oyster Project's email list at bit.ly/bopnews, and follow @billionoyster on Twitter and Instagram and @billionoysterproject on Facebook.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.










