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Michter's To Release US*1 Barrel Strength Rye

LOUISVILLE, Ky., Feb. 23, 2021 For the first time since April 2019, the Louisville based distiller will be releasing its Michter's Barrel Strength Kentucky Straight Rye Whiskey on a national and international basis this March.

Michter's President Joseph J. Magliocco commented, "Our team has been turning out some wonderful Kentucky style ryes over the years, and this 2021 release continues that trend."  Master Distiller Dan McKee observed, "I was really happy when we tasted these barrels. This release has so much of what I look for in a rye."

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this March 2021 release is 110.3 proof. The suggested retail price in the United States is $100 for a 750ml bottle. Michter's Master of Maturation Andrea Wilson said, "These barrels are at just the right point to highlight the beautiful nuances of a great rye whiskey. This release is a powerhouse."

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter's are being allocated because demand exceeds supply. In July 2020, a barrel of Michter's 10 Year Bourbon set the record for highest auction price paid for a barrel of bourbon when it sold for £166,000 (US$209,462). In January 2021, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter's Fort Nelson Distillery and Michter's Shively Distillery, both located in Louisville, the company has its 145-acre farm and operations in Springfield, Kentucky.

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Legion M Launches Archenemy Space Whiskey, inspired by Joe Manganiello's hit film ARCHENEMY

February 24, 2021 -- Fan-owned entertainment company, Legion M is proud to introduce Archenemy Space Whiskey, inspired by their major motion picture with SpectreVision, Archenemy, now available for purchase at select retailers and shipping nationwide.

Archenemy Space Whiskey is an even blend of two straight bourbon lots distilled in Indiana and bottled in California by Lost Republic Distilling Co. The first distilled in June 2012 and the second in August of 2015 -- stored in traditional 53-gallon white oak barrels with a #2 char, and unfiltered to preserve all the color and flavor.

The resulting finished bourbon has a medium amber color. The nose has a woody oak aroma with dark raspberries and clove notes. The palate is full of vanilla, caramel, toffee and a clove/cinnamon punch. The finish is lingering butterscotch with cinnamon and spearmint.

“Everything we do is with the Legion M community of fans and creatives in mind. It seemed like a logical next step to bring the Space Whiskey from Archenemy to life. We wanted the flavor of this bourbon to pack a powerful punch, channeling the cosmic themes of the film to create a blend that seems otherworldly.” said Legion M co-founder and CEO, Paul Scanlan.

The film, Archenemy, which stars Joe Manganiello and released on December 11, 2020, follows Max Fist (Manganiello), a local drunk who claims to be a superhero from the planet Chromium. He tells anyone who will listen that he was pulled into a wormhole, falling through time and space, and dropped to earth without any of his powers. No one pays any attention to Max except a teenager named Hamster (Skylan Brooks) who can’t get enough of Max’s stories. When Hamster and his sister (Zolee Griggs) get in trouble with a vicious drug syndicate led by The Manager (Glenn Howerton), Max takes to the streets as a brutal vigilante hellbent on proving himself as the hero no one believes him to be.

Archenemy Space Whiskey is Legion M’s latest film favorite brought to life. In September 2020, the company launched Cheddar Goblin Mac & Cheese, a consumable nod to an iconic moment in their psychedelic horror flick, Mandy, starring Nicolas Cage and directed by Panos Cosmatos.

Legion M, the world’s first fan-owned entertainment studio, is revolutionizing the way entertainment is made in Hollywood by uniting a growing community of 130,000+ members including more than 25,000 investors. Through its fan-owned business model, Legion M is working on a diverse slate of original television and film projects in various stages of development that includes the epic fantasy The Emperor’s Blades, Ghosts of Manhattan, comic book and feature film Girl With No Name, Evermor, Airship Cowboys, and Malice, as well as interactive and VR-based projects, including ICONS: Face to Face starring Kevin Smith and the late Stan Lee.

In addition to Archenemy and Mandy, Legion M has invested in partner productions including Kevin Smith’s feature film Jay and Silent Bob Reboot, NEON and director Nacho Vigalondo’s acclaimed Colossal, starring Anne Hathaway and Jason Sudeikis, Alexandre O. Philippe's critical hit documentary Memory: The Origins of Alien, and 2020 Sundance sensation Save Yourselves! which was released by Bleecker Street last fall.

Legion M and its community of fans have also produced high-profile events honoring some of the industry’s biggest names, including the Stan Lee hand and footprint ceremony at Hollywood’s TCL Chinese Theatre in 2017.

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Michter's To Release US*1 Barrel Strength Rye

LOUISVILLE, Ky., Feb. 23, 2021 - For the first time since April 2019, the Louisville based distiller will be releasing its Michter's Barrel Strength Kentucky Straight Rye Whiskey on a national and international basis this March.

Michter's President Joseph J. Magliocco commented, "Our team has been turning out some wonderful Kentucky style ryes over the years, and this 2021 release continues that trend."  Master Distiller Dan McKee observed, "I was really happy when we tasted these barrels. This release has so much of what I look for in a rye."

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this March 2021 release is 110.3 proof. The suggested retail price in the United States is $100 for a 750ml bottle. Michter's Master of Maturation Andrea Wilson said, "These barrels are at just the right point to highlight the beautiful nuances of a great rye whiskey. This release is a powerhouse."

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter's are being allocated because demand exceeds supply. In July 2020, a barrel of Michter's 10 Year Bourbon set the record for highest auction price paid for a barrel of bourbon when it sold for £166,000 (US$209,462). In January 2021, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter's Fort Nelson Distillery and Michter's Shively Distillery, both located in Louisville, the company has its 145-acre farm and operations in Springfield, Kentucky.

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Jameson® Irish Whiskey Introduces SPTO - St. Patrick's Time Off - To Rally Fans To Keep St. Patrick's Day On The Calendar And Dedicate More Time Celebrating The Day

NEW YORK, Feb. 17, 2021 - Last year, and for the first time in more than 250 years, St. Patrick's Day celebrations were called off across the country…and here we are again. Jameson Irish Whiskey, however, believes we need the spirit and camaraderie of the holiday now more than ever! Which is why the brand is introducing a special kind of PTO just for March 17^th, SPTO - St. Patrick's Time Off - to encourage people to keep St. Patrick's Day on the calendar and dedicate more time to safely celebrating it with friends – even if it's for one hour!

With exactly one month until the beloved Irish holiday, Jameson is on a mission to get everyone to plan for a much-needed break from their longer-than-ever schedules. Since March 2020, an overwhelming majority of Americans have shortened, postponed, or canceled their planned time off¹ despite working longer days with fewer breaks. Unfortunately, unused time off is a trend that started well before COVID-19, with more than half of Americans not using all their vacation days².

"As a holiday centered around people coming together to have a good time, St. Patrick's Day has always been a moment people look forward to," said Pam Forbus, CMO of Pernod Ricard USA. "We're not here to tell you how to celebrate, just that you should celebrate on March 17^th. We hope everyone joins us in putting their own spin on safely connecting, because like our smooth, triple-distilled whiskey, St. Patrick's Day is meant to be shared!"

Postponed time off and cancelled holidays? Not for THIS St. Patrick's Day! With one month until the holiday, comedians and Jameson partners Retta Sirleaf and Joe Lo Truglio are providing SPTO motivation and inspiration in their signature style, starting with a PSA that makes the case for taking time off on March 17^th: Jameson fans who pledge to take a #JamesonSPTO at JamesonSPTO.com will be entered for a chance to win $50 to spend with friends this St. Patrick's Day.

Fans will also find out-of-office replies, video conference call backgrounds, tips for how to celebrate the holiday and more at JamesonSPTO.com.

"A Jameson SPTO is the kind of PTO anyone can use, and everyone deserves," declared Retta. "Highlight March 17^th on your calendar, grab a Jameson cocktail, and rally your friends – it doesn't matter if you are on a computer, or in masks and 6-feet-apart – St. Patrick's Day is still on for 2021!"

Truglio is all on board. "St. Patrick's Day, to me, is really about friends and fun. We can all use more of both right now. Who wouldn't want to take more time – an extra hour or the entire day – to celebrate those two things on March 17^th? Sign up for a Jameson SPTO!" exclaimed Truglio.

For each winner, Jameson will donate an additional $50 in their honor to the Restaurant Workers Community Foundation to complement a $150,000 donation the brand is making to the advocacy and nonprofit. Jameson's support will allow the RWCF to support more organizations focused on worker health and wellbeing and expand its relationships and grantmaking beyond those in its current network.

"While we want people to take a break this St. Patrick's Day by taking time off, we recognize that bartenders and restaurant workers in our community need a different kind of break after a difficult year," said Andrew Eis, Jameson Engagement Director at Pernod Ricard USA. "We're proud the Jameson SPTO campaign will continue the Pernod Ricard relationship with the Restaurant Workers' Community Foundation by supporting grantmaking programs that prioritize the health and wellbeing of bartenders and restaurant workers across the country."

Jameson will continue to help fans plan for their SPTO with easy cocktails recipes, limited-edition merchandise and a diverse line-up of virtual entertainment. St. Patrick's Day kits will be available through the online Jameson shop, each including a range of items designed to help make any get-together – March 17^th and beyond – feel legendary. As for entertainment, fans around the world can tune in on St. Patrick's Day to watch the Jameson Connects, A Global Streaming Performance with some exciting talent from Ireland and around the globe.

Follow along on Instagram and Twitter at @Jameson_US and visit JamesonSPTO.com for more on how you can make St. Patrick's Day legendary by bringing the legend of Jameson home.

TASTE RESPONSIBLY.
JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2021 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

¹ IPX1031 online survey of 2,027 Americans, aged 18-79. The survey ran from July 8 - 10, 2020.
² Priceline online survey of 1,000 consumers, aged 18+ who are currently full-time employed. The survey ran from September 30 to October 4, 2019.

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