Tullamore D.E.W. Presents: IrishCentral's O'Everyone St. Patrick's Day Celebration for All

NEW YORK, Feb. 27, 2019 Flipping the idea of a typical St. Paddy's on its head, IrishCentral proudly introduces "O'Everyone" presented by Tullamore D.E.W. triple blended Irish whiskey. O'Everyone will transform famous non-Irish bars & restaurants across the U.S. into rebranded Irish mashups, complete with new names, logos and menus throughout the weekend of St. Patrick's Day, March 15-17, 2019.

The O'Everyone celebrations highlight the unique blend of Tullamore D.E.W. Irish Whiskey and the social fabric around us, truly opening up the spirited holiday to all. To bring your own Irish spirit to life, t-shirts (O'insert-your-last-name or nickname) are available at www.OEveryone.com for purchase, ensuring that truly everyone can become a part of the celebration, in uniform, on St. Patrick's Day weekend. O'Connors and O'Sullivans will be joined by O'Johnsons, O'Rousseaus, O'Spinellis, and many more across the country as we all raise a glass on this celebratory holiday.

Throughout the holiday weekend, people from all backgrounds can join in to experience St. Patrick's Day festivities without green beer and shamrocks, but rather by celebrating the melding of their own cultures with the Irish in fun and delicious ways. Revelers in four cities will enjoy custom Irish-fusion food and drinks menus, selected by IrishCentral including: 

• New York City will see Chef JJ Johnson's Caribbean/American South concept Gibson + Luce become O'Johnson's; French Champagne spot Flute Bar will become O'Flute's; and hip Indian/Australian eatery Babu Ji will be, you guessed it, O'Babu Ji's.
• In Los Angeles, Santa Monica's Mexican standby Gilbert's El Indio will become O'Gilbert's; the refined Indian eatery O'Bombay's will showcase Irish stout and curry mashups; Malibu's beachfront beauty Gladstones will become O'Gladstones; and Hollywood's old timey cocktail lounge Spare Room will be O'Spare Room.
• Chicago's Mexican restaurant by day, nightclub by night spot El Hefe will transform into O'Hefe; Bub City's Country Western Honky Tonk will become O'Bub's; and BIG Bar at the Hyatt Regency will become O'BIG's.
• Boston will play host to a n'er before seen tropical Irish hybrid with O'Tiki Rock; the classic Southern dive Loretta's Last Call will become O'Loretta's; and Menetomy's patriotic tavern will become O'Menotomy's.

"As the leading Irish digital media company in the U.S., we are proud to share our culture and partner with these versatile bars and restaurants, all representing new and unexpected St. Patrick's Day destinations for our readers to reinterpret our country's traditions," said Michelle Hanley, Manager of Brand Partnerships at IrishCentral. "America is quickly becoming a melting pot of ex-pats from all over the world, and we feel that O'Everyone reflects the fact that today you're you, but on St. Patrick's Day you can be an adopted member of the Irish community."

"If ye don't have an O in your last name, we're here to give ye one and say anybody can be Irish on St. Paddy's Day," said Tim Herlihy, National Ambassador for Tullamore D.E.W. Irish Whiskey. "We're proud to be working with this killer group of talent from all backgrounds in the food and cocktail world, and we're excited to celebrate with everyone on our favorite holiday of the year."

For more information on the O'Everyone festivities,  please visit www.OEveryone.com, www.tullamoredew.com or www.IrishCentral.com.  Follow along or Tullamore D.E.W.'s social channels (Facebook: Tullamore D.E.W. US; Twitter, Instagram: @TullamoreDEWUS).

About IrishCentral:
IrishCentral is the leading Irish digital media company in North America, providing political, current affairs, entertainment, and historical commentary to the Irish throughout the world. The website caters to 34 million Irish Americans and 70 million Irish diaspora and receives 2.2 million visitors per month. IrishCentral's readers have a passion for all things Irish from history to travel and from culture to great Irish whiskey. IrishCentral is part of Irish Studio a global media company, with offices in New York and Dublin. Irish Studio includes brands such as Irish Tatler, U Magazine, FOOD&WINE, and Ireland of the Welcomes.

About Tullamore D.E.W. Irish Whiskey
Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity. Tullamore D.E.W. was the first and remains one of the few international Irish whiskeys to pioneer this blend of three.

Created in 1829, the brand's strong heritage started in Tullamore, a town in the heart of Ireland, and was fostered by the vision of an early founder Daniel E. Williams, whose initials live on the bottle to this day. In 2014, Tullamore D.E.W. was brought back to its roots with the opening of a new distillery in the town of Tullamore, which returned whiskey production to the town 60 years after the original distillery closed its doors.

About William Grant & Sons
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich^®, The Balvenie^® range of handcrafted single malts and the world's third largest blended Scotch, Grant's^®, as well as other iconic spirits brands such as Hendrick's^® Gin, Sailor Jerry^® Spiced Rum, Tullamore D.E.W.^® Irish Whiskey, Monkey Shoulder^® Blended Malt Scotch Whisky and Drambuie^® Scotch Liqueur.

William Grant & Sons has been honored as "Distiller of the Year" by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2018.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.

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Conor McGregor's Proper No. Twelve Irish Whiskey Launches In The United Kingdom

DUBLIN, Feb. 28, 2019Eire Born Spirits today announces the launch of Proper No. Twelve Irish Whiskey in the United Kingdom.  Mixed Martial Arts (MMA) Champion and one of the world's most iconic athletes, Conor McGregor, the founder, chairman and majority owner of the company, is proud to expand the highly sought-after Irish whiskey by adding distribution in the UK.  This expansion comes on the heels of Proper No. Twelve's record-breaking launch in Ireland and America.
The Ireland and USA introduction created great excitement in the flourishing Irish whiskey industry by selling out of six months of supply within the first 10 days of release.  A massive shortage called for McGregor to issue a rare apology, promising to remedy the out-of-stock-situation, which he did by air-freighting 25,000 cases into the USA in time for the holidays.  This next batch again sold out within days.  Proper No. Twelve has become the most followed spirit brand in the world on Instagram with over 575,000 Instagram followers in less than five months.


Proper No. Twelve's global launch expression is a blend of the finest golden grain and single malt.  It is produced at the oldest distillery on the isle of Ireland in an area known for its rich soil and pure spring water.  Proper No. Twelve is complex and sophisticated, yet smooth and approachable with hints of vanilla, honey-like sweetness and toasted wood.
"It has been an incredible start for Proper No. Twelve, and I am humbled by the support of all our customers and most importantly the people who enjoy this proper Irish whiskey from a proper Irishman.  Proper. No Twelve has arrived on UK shores!  I predicted and foresaw the unprecedented demand that has emerged for Proper No. Twelve.  It is made with Ireland's best spring water and finest golden grain and single malt.  It is pure liquid gold!  It was my desire to have a great package and a fairly priced product for all. Proper No. Twelve is truly a 'ONE FOR ALL' brand," said McGregor. 
McGregor continued, "Many ask where the name Proper No. Twelve comes from, and it has true meaning to me.  I was born and bred in the Dublin suburb of Crumlin, Dublin 12 – thus Proper No. Twelve.  My success can be traced from the lessons I learned growing up, the values of loyalty and hard work.  Proper No. Twelve is who I am.  I respect other whiskeys, but we are not here to just take part, we are here to TAKE OVER!"

"My dream to be an entrepreneur is now realized and I could not be more proud.  When I see Proper No. Twelve showing up all across social media as a part of family, friends and fans celebrations, I know I delivered.  I am coming in strong with passion and with purpose.  I am the founder and chairman of this company, and I am going to give it my all.  Entering the UK market continues my dream for Proper No. Twelve to become an iconic global brand.  To the people of the UK, I say Sláinte," added McGregor. 
It is important to McGregor to give back in a meaningful way.  First responders and emergency service providers exemplify his core values and those of Proper No. Twelve – commitment, loyalty and community – a "ONE FOR ALL" mentality.  "First responders and emergency personnel all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need," said McGregor.  The company has committed to donate $5 for every case sold to local first responder and emergency service organizations and charities, up to $1 million annually.  The organizations will be identified for each country around the world and donations will go directly to specific countries where sales take place.
Proximo Spirits is the global distribution partner for Proper No. Twelve, now available in the UK, Ireland and the United States.  Proper No. Twelve is 40% ABV.   Visit ProperWhiskey.com to learn more and follow @ProperWhiskey.
About Proper No. Twelve Irish Whiskey Numerous Irish whiskey makers sought McGregor's endorsement over the years, but as a true born and bred Irishman, he did not want to simply endorse an Irish whiskey.  Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud.
For years, McGregor developed the brand under the project name "Notorious" through which came the foundation of what was to eventually become Proper No. Twelve.  It became a longer and more complicated project than originally expected, so McGregor turned to a distillery with a proven history of quality whiskey making.  He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition.  "We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend.  We took the time to develop an incredible whiskey and I'm excited to share it with the world," said McGregor. 
About Conor McGregor Conor McGregor is a Mixed Martial Arts (MMA) World Champion, family man, philanthropist and entrepreneur who now can add Founder and Chairman to his name with the launch of Proper No. Twelve Irish Whiskey, owned by his company Eire Born Spirits.
McGregor has catapulted into stardom not only as a Mixed Martial Arts World Champion but as a cultural phenomenon recognized for his outspoken personality and incredible work ethic.  He is among the biggest pay-per-view draws in MMA history, having headlined four out of the six highest ever-selling MMA, UFC pay-per-view events.  His boxing match with Floyd Mayweather drew 4.3 million pay-per-view buys in North America, the second most buys in combat sports history.
McGregor's strong work ethic and dedication to MMA have allowed him to achieve his tremendous success.  In the last five years, McGregor has gone from a plumber receiving social welfare to becoming one of the highest paid athletes in the world.

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BUCHANAN'S Blended Scotch Whisky Releases Limited Edition Design by Global Latin Artist J Balvin

NEW YORK, Feb. 20, 2019 -- BUCHANAN'S Blended Scotch Whisky is proud to announce the release of BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design. The custom design of the award-winning 12-year-old blend was created by global Latin music artist J Balvin, who has partnered with the brand for its Es Nuestro Momento campaign since 2016. The exclusive release marks the brand's first-ever product collaboration and represents its commitment to celebrating the greatness of the Latin community.

BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design

J Balvin with his BUCHANAN’S DeLuxe Blended Scotch Whisky Limited Edition Design Courtesy of Orli Arias

Much like the brand's founder James Buchanan, a Scotch Whisky pioneer and one of the most celebrated businessmen of his era, J Balvin has pursued his dreams and pushed boundaries in music, making significant contributions to mass culture while staying true to his roots. Through the J Balvin limited edition design, the brand toasts the impact of Latin culture on art, music, fashion and beyond, and all those leaving their mark on the world.

"When we began our partnership with J Balvin in 2016 to launch our Es Nuestro Momento campaign, we aimed to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness, " commented Tara King, BUCHANAN'S Blended Scotch Whisky Senior Brand Manager at Diageo North America. "We hope the BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design is a source of pride and inspiration to this unstoppable community doing incredible things."

During the multi-year partnership, the brand and J Balvin have worked to bring the Es Nuestro Momento spirit to life. Together, they have celebrated rising music talent, giving producers and creators a chance to feature J Balvin on a track. BUCHANAN's Blended Scotch Whisky has also sponsored Balvin's last two U.S. tours, encouraging fans of legal drinking age to "leave their mark" at the brand's Casa Buchanan's tour experience.  Most recently, they have spotlighted artistic talent with a national pack design contest.

"I am so proud to have had the once-in-a-lifetime opportunity to create a special pack design with BUCHANAN'S Blended Scotch Whisky  – a brand that has supported my career and the Latin community for years, and an iconic whisky enjoyed by so many," said J Balvin. "I drew inspiration from the colors and vibrancy of Latin culture for the design, and I hope it makes people proud of everything we continue to accomplish and contribute."

BUCHANAN'S DeLuxe Blended Scotch Whisky can be enjoyed responsibly in J Balvin's signature 'La Familia' cocktail, with guava juice, lemon juice, simple syrup and topped off with soda. The BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design will be available until supplies last in  CA, TX, FL, NJ, NY, IL, AZ and CO wherever fine spirits are sold with a suggested retail price of $31 (750 ml/bottle, 40% ABV).

For additional information on BUCHANAN'S Blended Scotch Whisky, please visit www.BuchanansWhisky.com. Stay up to date with the brand by following @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.

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