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28 April 2017
27 April 2017
The WhiskyX Blends Brands, Food and Music for a New Kind of Whisky and Concert Experience
Eight of NYC and Brooklyn's best food trucks will provide creative culinary dishes and there will also be discovery experiences such as barrel making by US Barrels, haircuts by Blind Barber, a WeWork Cafe, a Club Macanudo cigar lounge, a pop-up store from Hudson Made, NY featuring their collection of modern apothecary products. The WhiskyX will kickoff at 6pm and wrap-up at 10 p.m. The event will take place in Red Hook Brooklyn at the Brooklyn Cruise Terminal and is co-presented by Spirited Funds. Tickets are available at TicketFly/WhiskyX Brooklyn and are priced at $50 for General Admission and $75 for VIP tickets.
"Whisky is such an exciting area right now with so much superb craftsmanship and innovation going on. We wanted to create an event for new whisky drinkers, as well as connoisseurs, that match that excitement, in an inspiring, fun and motivating place to discover great whiskies, cocktails and music. We are so excited to have Dan Auerbach as our concert performer. It's not often you can taste and learn about some of the best whiskies in the world with a nine time Grammy-award winner in the mix," said Brian Murphy, CEO of iGo Marketing and Entertainment, the producer of WhiskyX.
He added, "The Cruise Terminal will be transformed into an interactive space where guests can take advantage of hand-crafted foods and world-class music - an exceptional value for $50 and $75. We are also partnering with Roaming Hunger to offer some of NYC's best food trucks and create an unforgettable culinary experience. If that isn't enough, the first 500 people to arrive will receive a $25 Uber gift certificate and the VIP ($75) ticket will include a $10 food voucher for those that arrive before 7pm." He continued, "Our lifestyle partners are creating unique activations where attendees can recharge, sample cool products and connect.
"We are also very proud to have Spirited Funds join us in presenting The WhiskyX as they are one of the biggest innovators in the business of whisky." For the first time ever, Spirited Funds figured out how to package the very industry WhiskyX celebrates into a single, publicly traded, exciting and intuitive investment. The Spirited Funds/ETFMG Whiskey & Spirits ETF (NYSE: WSKY) is designed to track the performance of public companies and/or other investments that participate in the production, distribution, and consumption of the liquor, spirits, and - in some cases - beer industries. Major names in the underlying index include Pernod Ricard (France), Diageo (England). Brown Forman (US), Thai Beverage (Thailand), Kirin Holdings (Japan), and United Spirits (India), among others.
Women and Whisky
Women are now one of the fastest growing groups of whiskey drinkers in the U.S. Since the 1990's, it's estimated that nearly 40% of U.S. whisky drinkers are female. More women have also taken prominent roles across all areas of the whisky space - as owners, executives, master distillers, brand ambassadors and bartenders. The WhiskyX is holding a seminar just for women featuring tastings and whisky education.
Many of the most awarded, innovative and highly regarded whiskies from around the world will be represented by expert bartenders and brand ambassadors from Aberfeldy, Ardbeg, Auchentoshan, Aultmore, Alberta Premium, Alexander Murray, The Balvenie, Booker's, Bulleit, Bushmills, Craigllachie, Clyde May's, Compass Box, Cooper & Thief, Copper Dog, Crown Royal, Cutty Sark, Dewar's, Four Roses, Glenfiddich, Glenmorangie, Guinness, High West, Highland Park, Hudson, Jim Beam, Johnnie Walker, Knob Creek, Laphroaig, Michter's, Royal Brackla, Revel Stoke, Scotch Malt Whisky Society, The Singleton, Suntory Toki, The Macallan, Teeling, Tomatin, Usquaebach, WhistlePig, Widow Jane, Wild Turkey, Wyoming Whiskey, and more.
26 April 2017
Jim Beam Black® Announces First-Ever Barbershop Experience at Iconic Clermont Distillery
With more than 12 combined generations of experience in both bourbon and barbering, Jim Beam and The Duke are providing an experience that combines both heritage and tradition for the city's most historic event. To ensure that guests are looking and feeling their best for the big race, services will be available to anyone of legal-drinking age.
Jim Beam Black®
The Jim Beam Black barbershop pop-up is the first of a series of nationwide events taking place throughout the summer of 2017. The world's highest-rated bourbon according to the 2016 International Wine & Spirits Competition* is partnering with well-known barbershops in nine cities across the country to host events centered around elevating your style, through grooming and through your cocktail choice.
"We're traveling across the country, starting right here in Kentucky, to show our fans that it doesn't take much to elevate your taste and style," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "Jim Beam Black, one of my personal favorites, is a delicious extra-aged bourbon to sip on if you're looking for a more flavorful drink choice for the big race."
In addition to complimentary hair cuts and beard trims, the barbers at the Jim Beam Black barbershop experience will provide hair curling and makeup touch-ups to women visiting the distillery as well. Services for both men and women will be offered on a first-come first-served basis throughout the course of the two-day experience.
Jim Beam Black is a premium Kentucky Straight Bourbon Whiskey with a more flavorful character made to be sipped and savored. At 86 proof, this bourbon is aged longer than original Jim Beam Bourbon in the same white oak barrels, giving it a full-bodied flavor with smooth caramel and warm oak notes.
Tours of the Jim Beam American Stillhouse will also be available to visitors throughout the week. A variety of tour options that allow guests to participate in the full bourbon production process – from mixing grains to bottling your own Jim Beam product – are available at www.JimBeam.com.
To learn more about the Jim Beam Black and the barbershop experience, follow Jim Beam on Twitter @JimBeam, Instagram @jimbeamofficial and Facebook at www.Facebook.com/JimBeam.
*Awarded International Wine & Spirits Competition's Bourbon Trophy. All trademarks are the property of their respective owner
About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About The Duke
The Duke is the modern man's answer to a classic barbershop venue. Established by 5th generation owner and Master Barber, William Brown, the barbershop was created in response to the growing demand for upscale grooming services in the Philadelphia area. The Duke specializes in traditional shaves with hot lather, trims, haircuts and more and is home to several of Philadelphia's most talented men's barbers.
About the Jim Beam American Stillhouse
Nestled in the rolling foothills of Clermont, Kentucky, the Jim Beam American Stillhouse provides an intimate look at the world's No. 1 bourbon. Visitors are immersed in more than 220 years of Beam family heritage through a series of educational bourbon tastings and in-depth guided tours. For those looking to enjoy Jim Beam whiskies in a whole new way, the new Jim Beam® Bourbon Bar located on Beam Hill delivers a best-in-class cocktail experience. Guests can also enjoy bourbon-inspired Kentucky fare at Fred's Smokehouse, which is named after seventh generation master distiller and great-grandson of Jim Beam, Fred Noe. Monthly "Distillery Days" offer everything from blue grass concerts to cocktail classes, offering guests even more reason to come as friends and leave as family.
The Jim Beam American Stillhouse is open Monday through Saturday 9:00 a.m. to 5:30 p.m. and Sunday 12:00 p.m. – 4:00 p.m. (Closed on New Year's Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).
For more information or to reserve your tour tickets online, visit the Jim Beam American Stillhouse online at JimBeam.com. Or, like Jim Beam American Stillhouse on Facebook and follow @JimBeam on Twitter.
Jim Beam Black® Kentucky Straight Bourbon Whiskey, 43% Alc./Vol.
©2017 James B. Beam Distilling Co., Clermont, KY. All trademarks are property of their respective owners.
25 April 2017
Rebel Yell® Bourbon Launches 2017 Rebels Uncaged Motorcycle Contest
To qualify, consumers 21 years of age and older must submit a photograph capturing their rebellious spirit. Photos, along with the word "Rebel," can be sent via text message to 78896. Entries also can be uploaded to www.rebelsuncaged.com. At the conclusion of the contest, six of the most rebellious entries will be awarded a custom-built Rebel Yell-themed motorcycle. More information about the contest and detailed rules can be viewed at www.rebelsuncaged.com.
The builders of this year's motorcycles are:
- Analog Motorcycles – Chicago, Illinois
- Classified Moto – Richmond, Virginia
- Flying Tiger Motorcycles – St. Louis, Missouri
- Gasser Customs – Hollywood, California
- Hageman Cycles – Tampa, Florida
- Revival Cycles – Austin, Texas
The motorcycles were unveiled at the annual Handbuilt Motorcycle Show in Austin, Texas. From Austin, the motorcycles will be displayed at a variety of festivals and retail locations around the U.S. including Thunder in the Valley in Johnstown, Pennsylvania, and the Kentucky Bourbon Festival in Bardstown, Kentucky. Additionally, all six builders will meet in Spokane, Washington, to ride the motorcycles they built to Sturgis, South Dakota, where they will be on display at the Buffalo Chip Campground during the annual Sturgis Motorcycle Rally. Rebel Yell is the official whiskey of Buffalo Chip.
"We gave this year's team of builders full artistic freedom," said Fletcher Buchman, brand manager for Luxco, the makers of Rebel Yell. "The finished bikes capture the independent spirit and attitude of Rebel Yell and the guys who built them by hand. We're excited to see our fans' submissions and award six of them the keys to these amazing, custom motorcycles."
Award-winning Rebel Yell bourbon dates back to 1849. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. This unique style offers hints of honey and butter followed by a warm finish with a touch of spiciness.
Lux Row Distillers, the future home of Rebel Yell and other Luxco bourbon brands, is currently under construction in Bardstown, Kentucky. The new bourbon distillery experience will come to the Kentucky Bourbon Trail in 2018. For more information about the distillery, or to view the construction in real time, visit www.luxrowdistillers.com. For more information on Rebel Yell, visit www.rebelyellbourbon.com.
24 April 2017
19 April 2017
Humboldt Distillery Celebrates 420 With New Cannabis-Infused Vodka Cocktail Recipe
HUMBOLDT COUNTY, CA., April 19, 2017Humboldt Distillery, producer of award-winning organic vodka and rums, recently introduced Humboldt's Finest, a cannabis-infused vodka. The spirit is now available throughout California and at select retailers in Arizona, Colorado, Florida, Georgia, Indiana, Texas and Wisconsin – just in time to enjoy creative 4-20 celebratory cocktails.
"Humboldt's Finest is infused with a legal food-grade hemp, without any detectable THC, so it could be sold in all 50 states," says Abe Stevens, founder of Humboldt Distillery. "It does, however, retain an herbal and aromatic quality reminiscent of fresh cannabis that gives it an almost gin-like character."
The Distillery in Humboldt County, CA
Meridith May awarded the spirit an exceptional 93 points in The Tasting Panel magazine, with the following description: "On the nose, fresh greenery is far forward along with softer floral tones like jasmine and orange blossom. The brisk fennel, thyme, lime and black pepper on the palate are well integrated for a slide-across-the-tongue texture." With its herbal character, it makes an ideal base for today's innovative cocktails.
Since the release of Humboldt's Finest, many bars and restaurants have used it in a variety of cocktails incorporating ingredients like rosemary, thyme, jasmine, beets, pineapple, orange, lemon and cucumber.
Humboldt's Finest uses a locally grown domestic hemp, whose cultivation was only recently authorized with the passage of the 2014 United States Farm Bill. Hemp is the strain of cannabis grown for food, fiber and other industrial purposes. Hemp is distinguished from marijuana in that by law its THC content must be less than 0.3%. The hemp used for the vodka infusion is from some of the first legally grown crops in the country since prohibition.
Like all of the distillery's spirits, Humboldt's Finest is 80-proof and available in 750-ml bottles. It is THC-free and legal in all 50 states. A bottle of the hemp-infused vodka has a suggested retail price of $29.99.
The following cocktail was created in advance of 4-20, the unofficial cannabis holiday on April 20th:
HUMBOLDT'S FINEST HEMP HIGHBALL
1.5 oz. Humboldt's Finest
1.0 oz. jasmine simple syrup
.5 oz. freshly squeezed lemon juice
2 slices of cucumber
Soda water
To prepare jasmine syrup, brew a strong jasmine green tea and dissolve 1 part sugar in 1 part hot tea, allow to cool. Add Humboldt's Finest, a slice of cucumber, lemon juice and syrup to shaker. Shake and strain into a highball glass filled with ice. Top with soda water, and garnish with slice of cucumber.
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