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09 April 2025

INTRODUCING STAR HILL FARM WHISKY FROM THE MAKER'S MARK DISTILLERY

INTRODUCING STAR HILL FARM WHISKY FROM THE MAKER'S MARK DISTILLERY


First new mashbill and first wheat whisky in its 70-year history, Maker's Mark
continues its leadership in sustainability and advances regenerative agriculture

LORETTO, Ky., April 8, 2025 - Maker's Mark® today announced the debut of Star Hill Farm Whisky, the distillery's first new mashbill and first wheat whisky, celebrating the role regenerative agriculture plays in creating healthier soil, better flavor and a more sustainable future. The annual release will be available in the United States and the United Kingdom beginning in mid-May and in Australia later in 2025. With its launch, Maker's Mark is scaling its sustainability efforts by establishing The Maker's Mark Regenerative Alliance and has committed to transitioning a million acres of conventional farmland to regenerative over the next three years.

"Guided by our founders' pursuit of excellence and a higher purpose, we are proud to share Star Hill Farm Whisky with the world — a 10-year journey to unlock nature's depth of flavor, resulting in something new from the Maker's Mark Distillery," said Rob Samuels, eighth-generation whisky maker and managing director of Maker's Mark. "The launch of Star Hill Farm Whisky will expand our platform to advance regenerative agriculture beyond our business, fostering a more sustainable future for our industry, people and planet."

While Maker's Mark has used the same mashbill for over 70 years to create a balanced and consistent bourbon, Star Hill Farm Whisky will evolve each year, exploring flavors that soil, wheat, water and wood impart to quality ingredients when expertly blended, aged and grown regeneratively. The inaugural release will highlight soft red winter wheat — the distinctive grain in Maker's Mark's mashbill — and will remove corn entirely, allowing the wheat to shine. The 2025 release of Star Hill Farm Whisky is crafted from two mashbills: one with 70% soft red winter wheat and 30% malted barley, and the other with 100% malted soft red winter wheat.

"We're proud to introduce the first wheat whisky in our distillery's history, one that showcases our vision and innovation and honors the land that makes it all possible," said Dr. Blake Layfield, master distiller, Maker's Mark. "This release is a complex yet balanced blend of seven- and eight-year whiskies, bottled uncut at cask strength. The nose captivates with notes of buttery caramel, golden raisins and gingerbread. On the palate, you'll find a soft, bright mix of honeyed toffee, chocolate-covered cherries, and a hint of apple pie spice. The finish is smooth and inviting, with toasted pecans and soft cinnamon bringing it all together."

Partnering to Advance Regenerative Agriculture

Star Hill Farm Whisky is named after the 1,100-acre farm that is home to the Maker's Mark Distillery, chosen by its founders, Margie and Bill Samuels Sr., in 1953 for its unique water source and proximity to grain growers. Maker's Mark still owns, protects and enriches its watershed and land. Today, Maker's Mark is the first and only bourbon distillery to achieve B Corp Certification in Kentucky and the first distillery globally to achieve certification from Regenified™, the leading regenerative certification company.

With the launch of Star Hill Farm Whisky, Maker's Mark has formed an alliance with Regenified and Understanding Ag, which provides education and technical support to build healthy farm ecosystems. The Maker's Mark Regenerative Alliance will invite farms, bars and restaurants — starting in New York, Kentucky and greater London — to join its mission: pledging to adopt regenerative practices in sourcing and operations, while promoting its benefits through menu storytelling and consumer engagement.

Star Hill Farm Whisky will be the first to carry an Estate Whiskey certification — a new designation by The Estate Whiskey Alliance™ group established by the University of Kentucky to highlight the advantages of local sourcing and sustainable production in the whiskey industry. Estate whiskey refers to a category that is produced entirely on the distillery estate, using grains sourced from estate owned or controlled land.

With an ABV of 57.35% (114.7 proof), the Star Hill Farm Whisky 2025 Release will have a suggested retail price of USD $100. In the United States, the limited release will be available at select retailers nationwide and available for purchase at the Maker's Mark Distillery by booking a Star Hill Farm Whisky experience at https://www.makersmark.com//distillery/visit-us.

For more information, please visit www.starhillfarm.com and www.makersmark.com.

PRESS CONTACT:
Katie Roberts
Global Brand PR Director
Katie.Roberts@makersmark.com

ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program.

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

WE MAKE OUR WHISKY CAREFULLY. PLEASE ENJOY IT THAT WAY.
Star Hill Farm™ American Wheat Whisky, 57.35% Alc./Vol., ©2025 Maker's Mark Distillery, Inc. Loretto, KY.

Noteworthy Kentucky Straight Bourbon Whiskey


Noteworthy Kentucky Straight Bourbon Whiskey
43%-ABV 1-liter.

08 April 2025

The Whiskey Lab Highland Blair Athol Distillery 12-Year Single Malt Scotch Whiskey

The Whiskey Lab Highland Blair Athol Distillery 12-Year Single Malt Scotch Whiskey

The Whiskey Lab Highland Blair Athol Distillery 12-Year Single Malt Scotch Whiskey 51.6%-ABV 700ml.

07 April 2025

Art Of Spirits Whiskey Mr. Whiskers Wine & Spirits Prohibition Single Barrel 5-Year Straight Bourbon Whiskey Double Oaked

Art Of Spirits Whiskey Mr. Whiskers Wine & Spirits Prohibition Single Barrel 5-Year Straight Bourbon Whiskey Double Oaked


Art Of Spirits Whiskey Mr. Whiskers Wine & Spirits Prohibition Single Barrel 5-Year Straight Bourbon Whiskey Double Oaked
60.2%-ABV 750ml.

04 April 2025

Incendiary Brewing Old Shallow Ford Single Barrel 3-Year Straight Bourbon Whiskey

Incendiary Brewing Old Shallow Ford Single Barrel 3-Year Straight Bourbon Whiskey

Incendiary Brewing Old Shallow Ford Single Barrel 3-Year Straight Bourbon Whiskey 40%-ABV 750ml.

03 April 2025

Hochatown Distilling Barrel Proof Straight Bourbon Whiskey

Hochatown Distilling Barrel Proof Straight Bourbon Whiskey


Hochatown Distilling Barrel Proof Straight Bourbon Whiskey
62.35%-ABV 750ml.

Pilot House Releasing A-O Come Hell or High Water Whisky 4/4

Mark your calendars for April 4th. Batch #16

A-O Come Hell or High Water Whisky is here!

We’re thrilled to share something special with you this spring, an exciting new batch from our fishing adventures. Batch #16 has arrived with the changing season. After months of resting on the rolling waves aboard the legendary fishing vessel Maverick from Deadliest Catch, our ocean-aged whisky is finally ready to be enjoyed!

What Makes Our Ocean-Aged Whisky So Special?

Aged aboard a local fishing vessel, each bottle of this ocean-aged batch has been transformed by the rolling waves, salty air, and the rhythm of the sea. The result? A whisky with hints of ocean mist, a smooth warmth, and subtle layers that only time at sea can achieve.

Starting this Friday, April 4th, you can secure a bottle of our A-O Come Hell or High Water ocean-aged whisky through our online store and have it shipped straight to your door or stop by one of our tasting rooms. Please visit www.pilothousedistilling.com for store hours. These small-batch releases sell out quickly, so don’t miss out on the chance to experience this remarkable journey in a glass. Making it a perfect addition to your collection or a memorable gift for any whisky enthusiast.

Order your bottle now: https://pilothouse.distilleryspirits.com

02 April 2025

Elijah Craig Bourbon to Serve as Official Bourbon of the 2025 PGA Championship, Celebrates with Limited-Edition Commemorative Bottle Release

Elijah Craig Bourbon to Serve as Official Bourbon of the 2025 PGA Championship, Celebrates with Limited-Edition Commemorative Bottle Release

Award-winning Bourbon marks its continued commitment to golf with a special 94-Proof Small Batch Bourbon honoring the 2025 PGA Championship at Quail Hollow Club

LOUISVILE, Ky., April 2, 2025 Elijah Craig, one of America's premier Bourbon brands, is proud to announce its designation as the "Official Bourbon" of the 2025 PGA Championship, taking place at Quail Hollow Club in Charlotte, North Carolina, from Monday, May 12 through Sunday, May 18. To mark this prestigious partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its iconic 94-Proof Small Batch Bourbon.

The limited-edition release features a unique design, including special labels that proudly display both the "Official Bourbon" designation and the official 2025 PGA Championship logo. Each bottle is sealed with a gold coin cork, further highlighting the special nature of this release. Additionally, the commemorative bottles are crafted from carefully selected barrels from Heaven Hill Distillery's Q and H1 rickhouses, paying homage to the PGA Championship's return to Quail Hollow Club.

"The partnership between Elijah Craig and the PGA Championship underscores our shared commitment to excellence," said Max Stefka, AVP, Global Whiskey Brands at Heaven Hill. "We're thrilled to honor this prestigious event and its iconic venue, Quail Hollow Club, with a special limited-edition release that celebrates the spirit of golf and the legacy of Elijah Craig Bourbon."

In addition to the limited-edition release, Elijah Craig will host on-course activations throughout the championship, providing attendees with exclusive opportunities to experience the rich, full-bodied flavor of this award-winning Bourbon. These activations, including the Elijah Craig Speakeasy will offer fans the chance to enjoy Elijah Craig craft cocktails, interactive experiences, and learn more about the brand's legacy as the First to Char Oak Barrels to make Bourbon. Furthermore, Elijah Craig has invested in many out-of-home advertising outlets across the greater Charlotte area.

"Elijah Craig remains an integral element of the onsite experience at the PGA Championship," said Jessica Burdett, Director of Corporate Partnerships at the PGA of America. "We are confident that spectators will enjoy Elijah Craig's award-winning bourbon and premium activation experiences while watching the strongest field in golf compete at Quail Hollow Club this May."

Elijah Craig continues to leave its mark on the golf world through its partnerships with PGA TOUR® professionals, including Max Homa and newly announced team members Robert MacIntyre and J.T. Poston, along with professional sports broadcaster Amanda Balionis, who all proudly represent Elijah Craig.  The brand is also recognized as the Official Bourbon and Whiskey Supplier of the PGA of America, the Ryder Cup, KPMG Women's PGA Championship, and as an Official Partner of the PGA National Club Championship. These partnerships further emphasize Elijah Craig's deep connection to the sport and its dedication to supporting golfers who embody the same values of craftsmanship and excellence that define Elijah Craig Bourbon.

The commemorative 2025 PGA Championship Elijah Craig edition will be available in limited quantities, nationally, with each bottle displaying specific information about the Major Championship and the special barrels used to craft it. The product will begin shipping in March with a suggested retail price of $36.99.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as "The Father of Bourbon," who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery's Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term "small batch" even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com

ABOUT THE PGA OF AMERICA: The PGA of America is one of the world's largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world's foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.

CULT-FAVORITE WILD TURKEY® 101 8-YEAR-OLD BOURBON JOINS THE DISTILLERY'S ICONIC 101 RANGE IN THE UNITED STATES

CULT-FAVORITE WILD TURKEY® 101 8-YEAR-OLD BOURBON JOINS THE DISTILLERY'S ICONIC 101 RANGE IN THE UNITED STATES

A favorite of Master Distiller Jimmy Russell and best-seller globally, this age-stated take on the iconic Wild Turkey® 101 will be available at US retailers starting this April

LAWRENCEBURG, Ky., April 2, 2025  Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, announced today that it is bringing Wild Turkey 101 8-Year-Old Bourbon to the United States as a permanent offering, with the product rolling out on shelves alongside the classic Wild Turkey 101 this April. Rooted in a recipe that has stood the test of time, this age-stated bourbon pays homage to the original Wild Turkey 101, which was famously bottled after eight years of aging.

In recent years, Wild Turkey 101 8-Year-Old Bourbon has exclusively been available in select export markets, where it has garnered a devoted following and become a best-selling cult favorite among consumers and collectors around the world. Despite its rarity in the US, the bourbon remains one of Master Distiller Jimmy Russell's favorite whiskeys – making the permanent US launch particularly special for the Russell family as Jimmy begins his eighth decade at Wild Turkey.

"Wild Turkey 101 8-Year-Old Bourbon has always been a favorite – not just for my granddad Jimmy, but for bourbon lovers around the globe. After one sip, you'll see why," says Wild Turkey's Associate Master Blender Bruce Russell. "This bourbon holds a special place in our distillery's history, and its return to the US proves the timeless quality of its recipe. As age-stated expressions become more popular across the category in the US, we are looking forward to more bourbon enthusiasts being able to enjoy this masterfully crafted bourbon."

The United States' eagerness for an age-stated Wild Turkey 101 was evidenced last year when the distillery released a limited run of age-stated bourbon in a commemorative bottle to celebrate Jimmy Russell's 70th anniversary at Wild Turkey. That one-time offering, blended by Eddie and Bruce Russell as a celebratory tribute to Jimmy, featured the iconic Master Distiller's signature 8-year-old, 101-proof bourbon along with an additional blend of 8- to 9-year-old whiskeys that were hand-selected from a few of his favorite rickhouses. With the growing appreciation for age-stated bourbons in the US, the permanent reintroduction of Wild Turkey 101 8-Year-Old Bourbon caters to those seeking an aged expression of the whiskey that still shines with bold flavor from its classic high-proof.

The extended aging of Wild Turkey 101 8-Year-Old brings more complex notes of toffee and clove with an even longer finish than traditional Wild Turkey 101, enhancing the bourbon's profile and making it ideal for sipping neat or on the rocks. It's a mature and rich expression of the bold character of Wild Turkey 101, which has long been a favorite of bourbon lovers and bartenders for the depth and flavor it brings to classic whiskey cocktails like the brand's signature "Bold Fashioned." With the addition of 8-Year-Old 101 to Wild Turkey's range in the US, the portfolio now offers a bourbon to suit a wide variety of occasions, serves and tastes.

Compared to the standard Wild Turkey 101 offering that is made using a blend of 6- to 8-year-old bourbons, Wild Turkey 101 8-Year-Old is blended from a smaller batch of barrels that are hand-selected for the characteristics and complexity they'll bring to a neat pour. The resulting bourbon features refined notes of vanilla, clove, toffee, charred oak, lemon zest and black cherry complemented by a long, lingering finish of brown sugar, dried fruit, vanilla, and allspice. Packaged in a 750ml bottle for the US, the suggested retail price is $45 USD. For more information, visit the link here.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery, and are now joined by the next generation, Associate Master Blender Bruce Russell.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Aging in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 4,900 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

Old Elk Distillery A Hammer & A Dream Single Barrel 10-Year Straight Bourbon Whiskey

Old Elk Distillery A Hammer & A Dream Single Barrel 10-Year Straight Bourbon Whiskey


Old Elk Distillery A Hammer & A Dream Single Barrel 10-Year Straight Bourbon Whiskey
46%-ABV 750ml.

01 April 2025

Pekut & Carwick California Whiskey Series Four Grain Whiskey

Pekut & Carwick California Whiskey Series Four Grain Whiskey

Pekut & Carwick California Whiskey Series Four Grain Whiskey 55%-ABV 750ml.

Penelope Bourbon expands its lineup with ready-to-pour Peach Old Fashioned

Penelope Bourbon expands its lineup with ready-to-pour Peach Old Fashioned


ST. LOUIS, April 1, 2025  Penelope Bourbon is shaking up the ready-to-pour market with the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned. This premium, handcrafted cocktail offers the perfect balance of convenience and quality, delivering a fresh take on a timeless classic – just in time for spring celebrations.

Marking its highly anticipated entry into the booming ready-to-pour market, Penelope Bourbon introduces Peach Old Fashioned – a cocktail that combines the brand's signature bourbon expertise with an effortlessly enjoyable drinking experience. Penelope Bourbon is renowned for its dedication to quality, and its new Peach Old Fashioned reflects that same craftsmanship. This ready-to-pour cocktail blends Penelope's award-winning straight bourbon and rye whiskey with peach bitters and farm-sourced 100% pure maple syrup, creating a balanced, sophisticated twist on the classic old fashioned.

The first in a series of nationwide releases in Penelope's new ready-to-pour portfolio, Peach Old Fashioned is packaged in a striking 750mL white matte bottle with elegant peach-colored lettering. It is bottled at 80 proof and available for a minimum suggested retail price of $29.99.

"Peach Old Fashioned is our first leap into the ready-to-pour category and we think folks will really enjoy it," said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. "We handpicked the bourbon and rye we used, along with the premium ingredients, to craft a modern take on an iconic classic. We think this will be a go-to for anyone looking for a delicious old fashioned at a great price."

Peach Old Fashioned opens with inviting aromas of dark cherry and vanilla, complemented by hints of stone fruit and orange peel. On the palate, rich vanilla and allspice mingle with decadent peach and fig, leading to a lingering finish of caramel syrup and sweet candied ginger spice.

"Old fashioneds are one of our personal favorite cocktails to drink, especially the peach old fashioned variation," said Danny Polise, Penelope Bourbon founder and master blender. "So when we set out to create a ready-to-pour cocktail, it was clear where to begin. Most importantly, we wanted to create a cocktail with the same great taste as if it were made from scratch in your own home or at a great bar. Teaming up with Nashville, Tennessee, cocktail creator Tim Beckner, we created a recipe layered with flavor using quality ingredients you'd find behind any great bar. It's been a fun new direction for us, and we're just getting started."

A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope Bourbon offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions, known for their smoothness and rich flavor, perfect for sipping neat or mixing in cocktails.

Penelope's core expressions, including Wheated, Four Grain, Barrel Strength, Architect, and Toasted Bourbon, have won more than 40 awards across the spirits industry. In 2024 alone, Penelope won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted Rye, alongside innovation awards for limited releases such as Rio.

Penelope Bourbon continues to innovate within its Cooper Series, Limited Releases, and Estate Collection, further establishing its place among the top premium whiskey brands. Today, Penelope is available in all 50 states and seven countries, proving that with passion, dedication, and love, anything is possible.

For more information, visit penelopebourbon.com or follow us on social media @penelopebourbon (Instagram/Facebook).