Michter's To Release 10 Year Kentucky Straight Bourbon

LOUISVILLE, Ky., March 25, 2025 - Michter's Master Distiller Dan McKee and Michter's Master of Maturation Andrea Wilson have approved a release of Michter's 10 Year Bourbon that will begin reaching stores, bars, and restaurants this April.

"Rather than on a strict age schedule, at Michter's we bottle whiskey when our production team deems it fully matured. This continues the standards set by Michter's first Kentucky Master Distiller Willie Pratt," said Michter's President Joseph J. Magliocco. The 2025 release will have a suggested retail price of $195 for a 750ml bottle in the U.S.

Wilson and McKee regularly taste older barrels as they assess the maturation of their stocks. Wilson commented, "It is such an exciting time when we are reviewing barrels for consideration for this release. This year's 10 Year Kentucky Straight Bourbon is again overaged beyond 10 years. It opens with a very inviting nose and draws you in like a good movie with its character development and complexity with the joy of a great story it has to share and leaving you satisfied through to the finish."

Michter's 10 Year Bourbon is 94.4 Proof (47.2% Alc./Vol.). "It has remarkable body and character," observed McKee. "The richness and complexity of this whiskey continues to provide such a robust experience that is amazingly flavorful for a bourbon that isn't north of 100 proof."

In late October 2024, the UK-based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. This marked the first time ever that a whiskey (Michter's) was voted the World's Most Admired Whiskey in two consecutive years.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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Dread River Distilling Single Barrel Straight Bourbon Whiskey

Dread River Distilling Single Barrel Straight Bourbon Whiskey 57.5%-ABV 750ml.

About Dread River Distilling:

Dread River symbolizes the chasm between us and where we wanted to go, the relentless torrent of issues and roadblocks, and the frigid fear of failure. In making this distillery a reality, we realized that overcoming our fears isn’t just something we did; it’s who we are. For us, DREAD is not a paralytic. It’s an inspiration, a challenge just waiting to be accepted. Our goal is to inspire our friends to face their fears with us.

Dr. Jeff Dugas and John Cubelic began the Dread River journey in the spring of 2017. Their initial business concept was a small craft whiskey distillery, which has since evolved to include a bar and tasting room serving the full line of Dread River products, a full-service kitchen, merchandise store, and 4,000 sq. foot event space.
After two years of development and a jungle of red tape, the distillery opened in August 2019 with the goal of making genuinely excellent whiskey. Six months later, that goal was superseded by the global demand for sanitizer during the Covid-19 pandemic. Now, on the other side of that unexpected detour, Dread River is picking back up where it left off, creating products worthy of celebration.
With years spent developing and growing into what we are now,  our mission has stayed the same. Dread River was founded to inspire you to share your stories -- overcome obstacles, live bravely, and drink deeply -- in the hopes that we can become a companion on your journey.  So, we offer you a glass. A toast to your accomplishments. Because we know your best stories are still yet to be written.

Dread River was founded in the spirit of adventure, on the notion that life is precious, not fragile. We distill spirits for those inspired by challenge, who value progress over comfort, who seek out boundaries and push beyond them. At Dread River, every bottle is a story, every glass is an opportunity; to listen, to confide, to connect.
Let the current of adventure carry you and when you toast to your accomplishments, reach for us.

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Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey arrives at retail in April

The 11^th annual secret offering from Lux Row Distillers is finished in Añejo tequila barrels

ST. LOUIS, March 25, 2025  Lux Row Distillers Master Distiller and Master Blender John Rempe renews his annual pact with bourbon drinkers by releasing Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey Finished in Añejo Tequila Barrels. This year's secret blend features a union of two well-bred bourbons – a 14-year ryed and a 10-year wheated – blended with an impressive 7-year ryed which was finished in barrels that held Añejo tequila. As with all of Rempe's pacts, Blood Oath Pact 11 is offered at 98.6 proof (49.3% ABV).

Blood Oath Pact 11 will be available for in-person purchase while quantities last starting at 9:30 a.m. on April 26 at Lux Row Distillers in Bardstown, Kentucky. Purchases are limited to one bottle of Blood Oath Pact 11 per purchaser, and no bottles will be held or shipped. Special snacks and sampling opportunities will be available for visitors enjoying the day at the distillery. For fans who are unable to visit in person, a limited supply of 17,000 (3-in) cases of Blood Oath Pact 11 will start arriving at retail in April at a minimum suggested retail price of $129.99 per 750 mL bottle.

Blood Oath Pact 11 combines three of the finest rare bourbons Rempe could find. The blend is elevated further by the Añejo-barrel finish which lends a distinctive complexity and richness to the pour.

"The tasting experience for Blood Oath Pact 11 begins with the warmth of vanilla and black pepper, sweetly infused with spice and oak," said Rempe. "From there, notes of cherry and citrus subtly emerge, guiding towards a velvety finish highlighted by black cherry and decadent dark chocolate. It's a gorgeous expression that's sure to surprise and please bourbon and tequila drinkers alike."

Although Rempe doesn't reveal which famous bourbons were used for the Pact 11 blend, it's no secret his appreciation for aged tequilas helped shape this year's offering.

"Añejo tequila has delicious and rich notes due to its aging in bourbon barrels," said Rempe. "By utilizing the Añejo barrels for this year's Pact 11, we brought our bourbon full circle while picking up all of the best attributes and flavor notes along the way." 

Lux Row only releases one new Blood Oath Pact annually, and each limited edition features a distinctive label on an embossed glass bottle. This year, a mahogany-colored label with gold highlights adorns the Blood Oath Pact 11 bottle. And like its predecessors, each bottle of Blood Oath Pact 11 comes in a commemorative fire-branded wooden display box.

The official launch of Blood Oath Pact 11 will include a total allocation of 51,000 bottles, 1,400 of which will be held for a future Trilogy release. The first Trilogy featuring Pacts 1, 2 and 3, was released in 2018; the second Trilogy featuring Pacts 4, 5 and 6, was released in September 2021 in conjunction with National Bourbon Heritage Month; and the third Blood Oath Trilogy, featuring Pacts 7, 8 and 9, was offered in 2023.

For more information or to find a bottle of Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey Finished in Añejo Tequila Barrels visit LuxRowDistillers.com.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Fireball Announces Epic Senior Citizen Discount, Offers Lifetime Cinnamon Whisky Supply to Fans Who Are 90+

For the bold and the old who know Fireball keeps them spicy and feisty, the brand is celebrating those who prove age is just a number with its latest wild offering

LOUISVILLE, Ky., March 24, 2025-- Fireball Whisky is cranking up the heat with a lifetime supply offering exclusively for the folks who put the 'social' in social security and are ready to twi-light up their final years. Saluting the 90+ legends who've spent nearly a century making memories, surviving life's curveballs, and keeping the party rolling, Fireball is offering the most epic senior discount of all: free lifetime supplies of its signature cinnamon whisky to those born on or before 1935. This supply is for the elders who don't just raise glasses, they raise hell, too.

"We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since," said Danny Suich, Global Brand Director for Fireball. "It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up."

Starting today and running through March 31, aka the 90th day of the year, those 90+ who are ready to prove the fun is far from over can enter for the chance to win a lifetime supply of Fireball. But this red-hot reward is strictly for the winner. No passing it down in the will, no sneaky 'whisky inheritance' loopholes, and definitely no ghostly reappearances to claim a refill.

Here's how to enter:

• Head over to LifetimeSupplyofFireball.com and either enter your own information (if you're 90+) or nominate your favorite nonagenarian.
• Fill in all required information (don't worry, this is easier than filing for Social Security - which was also born in 1935).
• Upload a photo of the nominee (or one of you both!) enjoying Fireball
• Finally, answer the question: "How do you (or how does your nominee) keep the mischief alive at 90+?"
• P.S. Are you an old-school legend who avoids the internet? Mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223

"When you've been partying for 90+ years, you don't slow down, you keep the good times going long after closing time. We're honored to be part of our fans' victory laps... and their wake-up call after a well-deserved nap, too," said Suich.

Stay up to date on the leading U.S. shot brand by following @FireballWhisky on TikTok, Instagram and Facebook. And for our 90+ fans who may not be on social media, you can give us a call at (866) SAZERAC.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

Contest Abbreviated Rules Disclaimer ~ No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of fifty U.S. or D.C., age 21 or older. Registration begins at 12:00a ET 3/24/2025 and ends at 11:59p ET 3/31/2025. To enter, and for complete official rules including eligibility, prize descriptions, ARV, and mail-in entry option instructions, scan the QR code or directly visit www.LifetimeSupplyOfFireball.com. Entrant or entrant's nominee must be age 90 or older to qualify as of the contest judging date. Odds of winning based upon number of eligible entries received, skill of each entrant in photo and essay submission, and decisions of judges. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY.

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MAKER'S MARK CELEBRATES ITS WAREHOUSE TEAM WITH LATEST WOOD FINISHING SERIES: THE KEEPERS RELEASE 2025

LORETTO, Ky., March 19, 2025 /e/ -- Maker's Mark, the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world, today announced the next iteration of its Wood Finishing Series, The Keepers Release 2025 - inspired by the warehouse team who ensure every barrel of Maker's Mark matures consistently to the founders' taste vision.

"From the beginning, our founders - my grandparents - went to remarkable lengths to create an uncompromisingly delicious bourbon," said Rob Samuels, eighth generation whisky maker and managing director, Maker's Mark. "We are delighted to introduce this latest Wood Finishing Series expression that celebrates the team who still rotate each and every barrel of Maker's Mark by hand and who continue to embrace our founders' perfectly unreasonable pursuit of excellence."

Maker's Mark Wood Finishing Series is a collection of one-of-a-kind expressions that use an innovative wood stave-finishing technique to enhance distinctive characteristics already present in the brand's iconic bourbon. The Keepers Release 2025 showcases rich, oak-forward aromas of seasoned wood, brûléd sugar, and tobacco, leading to a long, enveloping finish characterized by dried dark fruit and a lingering roasted sweetness.

"The Keepers Release was born from our close collaboration with the Maker's Mark warehouse team, the guardians of our barrels," said Dr. Blake Layfield, master distiller, Maker's Mark. Their sensory experience of Maker's Mark is unlike anyone else's — the aromatic oak at different times of the day, evolving tasting notes of our whisky as it ages over multiple seasons — which provided inspiration and helped us shape the flavors of this release."

At 54.6% ABV / 109.2 proof, the release will be available at U.S. retailers for $74.99 beginning today. For more information, please visit www.MakersMark.com.

ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program.

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Wood Finishing Series: The Keepers Release, 54.60% Alc./Vol. ©2025
Maker's Mark Distillery, Inc., Loretto, KY.

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Old Forester® Introduces New Addition to the 117 Series: Bottled in Bond Rye

First Bottled in Bond Rye Whisky Released by Old Forester

LOUISVILLE, Ky., March 18, 2025- Today, Old Forester® releases its latest expression in the 117 Series: Bottled in Bond Rye - This release marks the first Bottled in Bond Rye Whisky handcrafted by Old Forester.

The 1897 Bottled in Bond Act required that each bottling be composed of barrels filled during a single distillation season. This small batch of Rye Whisky reflects the unique flavor of the unusually cool and wet Spring of 2015.

117 Series Bottled in Bond Rye is bottled at 100-proof in a 375 mL bottle.

"This 117 Series release is unique because it holds a tie to our 1897 Bottled in Bond, our tribute to the Bottled in Bond Act," said Old Forester Assistant Master Distiller Caleb Trigo. "This release is a first for Old Forester, and stays true to our historical promise of quality, consistency and balance."

Bottled in Bond Rye marks the latest expression in the 117 Series, which launched in 2021.

Old Forester 117 Series: Bottled in Bond Rye is available starting today at the retail shop at Old Forester Distillery Co. and will be available for shipping (to D.C., KY, NE, NH, ND only) in our online store at shop.oldforester.com. The suggested retail price for the 375 ml bottle is $64.99.

The product is also available at select Kentucky retailers.

For more information on Old Forester, please visit OldForester.com

Tasting notes:
Color: Ripe Tangerine

Aroma: Sweet honeysuckle and candied lemon with hints of ginger root and thick molasses

Flavor: Intense spice immediately hits followed by charred oak, freshly cracked pepper and cooked pear

Finish: Quick and dry finish with notes of bright citrus, lemongrass and coriander

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market." 

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