Yellowstone Bourbon introduces new permanent addition to family of award-winning expressions with Small Batch 107

Six-year-aged bourbon features bold proof to deliver intense yet balanced flavor

ST. LOUIS, March 13, 2025  Lebanon, Kentucky-based Yellowstone Bourbon announced the release of Small Batch 107, a new permanent addition to the Yellowstone family. The elevated expression pays homage to the brand's history while featuring several firsts for the family lineup. Small Batch is aged six years and the only variety in the Yellowstone portfolio to feature an age statement on packaging.

Bottled at 107 proof, the expression is one of the highest proof everyday offerings from Yellowstone. Due to the high proof, Small Batch is non-chill filtered, which allows the depth of flavors to stand out in this bold new bourbon. Yellowstone Small Batch 107 is available nationwide starting this month at a minimum suggested retail price of $44.99 per 750mL bottle.

Yellowstone Bourbon is one of the few bourbon brands available with a strong history of tradition and 150 years of continuous sales. To honor Yellowstone's heritage and values, seventh-generation Founder and Master Distiller Stephen Beam crafted Small Batch 107 with expert care. As one of the most experienced experts in the industry, Beam made deliberate choices from the six-year age statement to the 107 proof point and more to create a new release that achieves the ideal balance of flavor and depth.

"Yellowstone was the top selling whiskey in Kentucky in the 1960s, and at the time, it was bottled at six years old," said Beam. "I wanted to bring back that tradition and offer a product with a clear age statement, and the perfect entry level proof point at 107. This is a long time coming. We've had great success with special finishes but never had an age-stated product before Small Batch."

Together, Small Batch's six-year age statement, 107 proof point and non-chill-filtering process result in a bold flavor experience that's great neat or over ice, and stands up well in a cocktail. With notes of caramel and vanilla with hints of chocolate and oak on the nose, Small Batch features intensified flavors of caramel, oak, honey and Yellowstone's signature rich cherry notes.

"The higher proof brings out more flavors, and by non-chill filtering Small Batch we created a much more full-bodied product than a lower-proof chill filtered bourbon," said Beam. "It's the perfect addition to our family of offerings. Small Batch delivers on our heritage and tradition, bringing back memories of Yellowstone's history, while also representing a natural progression in elevating the portfolio."

As the newest member in the growing family of now seven highly acclaimed Yellowstone Bourbon expressions, Yellowstone Small Batch 107 joins the brand's flagship 93 proof Yellowstone Select, which won Double Gold at the 2024 SIP Awards and Gold at the 2024 ASCOT Awards. Yellowstone's Special Finishes Collection: Rum Cask won Platinum at the 2024 ASCOT Awards and Yellowstone Special Finishes: Toasted was awarded Double Gold at the 2024 San Francisco World Spirits Competition and Gold at the SIP and ASCOT Awards. Additional award-winning Yellowstone expressions include Limited Edition, Hand Picked Single Barrel and American Single Malt, which won Double Gold at the 2024 SIP Awards and Gold at the 2024 ASCOT Awards.

Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named after the United States' first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the historic Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, having donated $1 million to preserve national parks. To learn more, visit YellowstoneBourbon.com follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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ecozy Launches the World's Fastest and Clearest Sphere Ice Maker - A Game-Changer for Whiskey Lovers

IRVINE, Calif., March 13, 2025  ecozy, a leader in innovative home appliances, proudly introduces the world's fastest and clearest sphere ice maker, with cutting-edge CrystalFlux technology, the fastest ice production, superior GlacioLock technology, and effortless self-cleaning, the ecozy sphere ice transforms the way you enjoy your favorite drinks. Designed for home bars, parties, and small businesses, this sleek and stylish ice maker becomes the centerpiece of any gathering. Its crystal-clear ice spheres captivate guests, elevating whiskey and creating an unforgettable drinking experience. With high-capacity production, it ensures a steady supply of premium ice, making every drink—and every moment—truly spectacular.

CrystalFlux Technology: the Most Crystal-Clear Ice Spheres

Powered by CrystalFlux technology, the ecozy Sphere Ice Maker delivers exceptionally clear ice spheres with minimal air bubbles (Using purified water is highly recommended for optimal results). Designed to melt slowly, it maintains the purity of whiskey, keeping them perfectly chilled without dilution—allowing every flavor to be fully appreciated. Unlike ordinary cloudy ice cubes, its CrystalFlux technology creates flawless, glass-like spheres that enhance both taste and presentation. Ideal for whiskey tastings, cocktail parties, and refined events, the ecozy also eliminates the issue of food odors that often affect ice made in silicone molds, preserving the integrity of your drinks.

Fastest and Sufficient Sphere Ice  – No More Long Waits, No More Limitations

The ecozy Sphere Ice Maker redefines speed and quality in crafting the perfect "on the rocks" experience. Producing four crystal-clear, slow-melting ice spheres in just 40 minutes, it ensures a seamless supply for any occasion. Unlike traditional silicone molds that require up to 8 hours for just 6-8 spheres, the ecozy delivers up to 144 per day, with a spacious basket capable of storing 56 at a time. Specialized for efficiency, crystal clarity, and superior chilling performance, it enhances every drink while elevating the overall whiskey experience.

GlacioLock Technology and Double Layer Insulation: Always Keeps Sphere Ice Perfectly Chilled

The ecozy Sphere Ice Maker effectively addresses the problem of rapid ice melt with its advanced GlacioLock technology and Double-Layer Insulation, ensuring that ice melts 15% slower than comparable products. With ecozy, you can chill your whiskey without the risk of dilution or compromising its rich, complex flavors. Each sip remains perfectly balanced, preserving the full integrity of your whiskey from start to the end.

Effortless Cleaning– One-Touch Automatic Cleaning

The ecozy Sphere Ice Maker offers maintenance with its one-touch automatic self-cleaning function, ensuring the appliance remains hygienic and ready for use without the need for manual cleaning. Perfect for busy households or those seeking a low-maintenance solution, this feature allows you to focus on enjoying your whiskey and entertaining guests while the machine remains in optimal condition with minimal effort.

The Ultimate Ice Maker for Every Whiskey Lover

Searching for the perfect companion to elevate your drinking experience? The ecozy Clear Ice Ball Maker is an ideal choice for whiskey connoisseurs who appreciate how the right ice enhances every sip. Perfect for drink enthusiasts, home bars, small business or anyone who enjoys whiskey.

Pricing & Availability

The ecozy Whiskey Ice Ball Maker is now available on Amazon for $599 with $50 coupon in a limited time. Don't just drink whiskey neat—experience it in its purest form with the clearest, slowest-melting ice spheres on the market. Let's treat yourself with fantastic sphere ice drinking time.

Follow ecozy on Facebook, Instagram, YouTube, and TikTok for expert tips, exclusive offers, and the latest updates on luxury home bar essentials.

About ecozy

A "dream home" is something we strive to create around us. ecozy is born from a desire for a better life and a relentless pursuit of technological innovation.

At ecozy, we are all about innovation and putting the craziest ideas into practice. We are passionate about providing products that promote family fun and make using smart home products fun and convenient. ecozy creates solutions that make life easier, more comfortable, and better than ever, bringing unprecedented convenience and comfort to every "dreamer".  ecozy, enjoy the cozy life.

For more information, please visit ecozy.com.

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PGA TOUR® Professional Golfers Robert MacIntyre and J.T. Poston Join Team Elijah Craig

Award-winning Bourbon strengthens golf alignment with the addition of two fan favorite PGA TOUR® pros and caddies to its roster

LOUISVILLE, Ky., March 11, 2025 - Elijah Craig Bourbon today announced a new partnership with PGA TOUR® professional golfers Robert MacIntyre and J.T. Poston in multi-year sponsorship deals. Both MacIntyre and Poston, known for their consistent performances on the course, will now be supported by Elijah Craig as the "Official Bourbon of Robert MacIntyre" and "Official Bourbon of J.T. Poston."

Robert "Bob" MacIntyre, currently ranked 16th in the Official World Golf Rankings, has two PGA TOUR® victories and three international wins, including his most recent triumphs at the 2024 Genesis Scottish Open and the 2024 RBC Canadian Open. A Scotland native from humble roots, Bob turned pro in 2017 and has consistently risen the ranks to become one of the brightest talents in the game including a 2023 appearance representing Team Europe in the Ryder Cup. As a sponsor, Elijah Craig will have prominent logo placement on the front of MacIntyre's golf bag and will also sponsor his caddie, Mike Burrow. MacIntyre's international presence will allow Elijah Craig to bring the partnership and a love of Bourbon to golf fans worldwide through integrated marketing campaigns, social media collaborations, and public appearances.

J.T. Poston, a three-time PGA TOUR® winner, most recently captured his third PGA TOUR title at the 2024 Shriners Children's Open. Known for his easy-going nature and love of family and the outdoors, Poston's achievements embody the same values of care and dedication that are at the heart of Elijah Craig Bourbon. As part of the sponsorship, Elijah Craig will have prominent logo placement on J.T.'s right chest and work closely with Poston through integrated campaigns, social media partnerships, and public engagements, where he can share his love for Bourbon with fans across the country. Elijah Craig will also sponsor J.T.'s caddie, Aaron Flener, a Kentucky native, and will have logo placement on his left sleeve.

"Bob MacIntyre and J.T. Poston embody the same level of ambition that goes into crafting our award-winning bourbon," said Max Stefka, AVP, Global Whiskey Brands. "We are proud to support them on their pursuit of greatness and look forward to celebrating many victories alongside these two world class athletes and golf fans everywhere."

"I'm proud to join the Elijah Craig family," said Robert MacIntyre. "The game of golf teaches you that consistency and quality are key, and that's exactly what you find with Elijah Craig. I'm looking forward to sharing some great moments with this incredible bourbon whiskey both on and off the course."

"As a Bourbon lover myself, it's a privilege to team up with Elijah Craig," said J.T. Poston. "In golf, like in making Bourbon, it's all about chasing perfection of our craft. Elijah Craig is the kind of brand that stands for excellence, and I'm excited for the experiences we'll create together over the next few years."

As the Official Bourbon and Worldwide Supplier of the 2025 Ryder Cup, this spring, Elijah Craig will launch its "Road to the Ryder Cup" campaign leading to one of golf's greatest events when the Ryder Cup returns to U.S. soil at Bethpage Black in Farmingdale, New York this September. In addition to a speakeasy bar activation open to all fans on site at the Ryder Cup, Elijah Craig will extend the fan experience beyond the golf course. This 360-degree initiative will include premium media placements in golf publications, digital and social media engagement, consumer contests, Elijah Craig limited time offerings, in-store displays, among other multi-media marketing efforts.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as "The Father of Bourbon," who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery's Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term "small batch" even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com

Heaven Hill reminds you to "Think Wisely. Drink Wisely."

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Kavalan Releases Limited 15 Years Old Whisky from 'Time Exploration' Series

'15 Years Old Single Malt Whisky' is Kavalan's first age statement whisky

TAIPEI, March 11, 2025  Kavalan Distillery is launching its first-ever whisky with an age statement, matured in four unique casks: ex-Bourbon, Oloroso Sherry, Ruby Port, and Puncheon.

The release marks a milestone in the journey of this Taiwanese distiller, which has broken boundaries not just by region, but now also by time and maturation.

The whisky also pays tribute to the historic moment when Kavalan and Taiwan began whisky making. On this day in 2006, the first ever drops of Taiwanese-made new make spirit rolled off the stills, setting the stage for nearly two decades of innovation and craftsmanship.

Kavalan 15 Years Old Single Malt Whisky 2025 Edition, 43% ABV, 700ml will be released in just 30,000 bottles globally, representing rare stock from the subtropical distillery's ultra-aged whisky selection.

One of Kavalan's oldest bottlings, CEO Mr YT Lee said the 2025 edition has been masterfully blended using hand-selected aged whisky reserves, drawing on the four distinct cask types.

"We wanted to achieve extraordinary depth and balance with multiple layers of complexity befitting of a high-age statement whisky. So we created a formula based on a four-cask maturation that would maximise the characteristics of each cask and achieve a rich harmony in the final product," he said.

A tribute to 15 years of mastery, Kavalan presents this whisky as a timeless classic, capturing the true nature of time and craftsmanship. The packaging design embodies natural wood grain, symbolising the depth and maturity gained through years of ageing. The bottle design reflects the concept of 'fusion,' harmoniously vatted from four cask types, with textured oak patterns representing their distinct characteristics. The gold-foiled Kavalan logo adds a touch of luxury and sophistication, perfectly encapsulating the refined depth of this 15-year-old whisky.

The Kavalan 15 Years Old Single Malt Whisky 2025 Edition is available through Kavalan's official channels in Taiwan, including the Kavalan Distillery Shop, Kavalan Whisky shops, Kavalan Whisky Bar, and select local liquor stores.

Kavalan 15 Years Old Single Malt Whisky (2025 Edition)

Product Description:

Kavalan 15 Years Old, 700ml 43% ABV whisky is a testament to Kavalan's craftsmanship, showcasing the perfect balance of ageing, cask influence, and blending artistry in every sip.

Colour: Golden caramel

Nose: Captivating aromas of caramel apple mousse, fresh chocolate, walnut cinnamon rolls, and creamy popcorn, intertwined with subtle hints of dried tangerine peel and plum. The finish reveals the sweetness of toffee and black date fruit, evoking a warm, indulgent sweetness.

Palate: Lush citrus aromas of bergamot, lemon, orange, and grapefruit dance with the sweet whispers of dried cranberries, raisins, and longan, unfolding into velvety notes of dark chocolate gelato and caramel walnut coffee mousse. The finish lingers with the comforting warmth of woody cinnamon spice.

About Kavalan Whisky

Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the crystal meltwaters of Snow Mountain and is enhanced by sea and mountain breezes. These conditions combine to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by about 45 years of beverage-making under parent company, King Car Group. We have collected 900 gold awards or higher from the industry's most competitive contests.

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CROWN ROYAL RETURNS TO RODEOHOUSTON® AS AN OFFICIAL SPONSOR, CELEBRATING THE RICH ESSENCE OF RODEO STYLE

Driven by the spirit of generosity, the award-winning whisky teamed up with Houston icons Bun B and PURPLE BRAND co-founder Luke Cosby to debut a limited-edition collection honoring rodeo style

HOUSTON, March 11, 2025  On Black Heritage Day (March 7), Crown Royal returned to the Houston Livestock Show and Rodeo™, transforming the 2025 opening weekend into a defining moment in celebration of Houston culture. As an official RODEOHOUSTON® sponsor, the award-winning whisky brought the Crown Royal Saloon & Showroom back to NRG Park. This year, the reimagined footprint showcases the unique style of rodeo fashion, features live music from local DJs and encourages guests 21+ to engage in activities in the spirit of generosity. Rodeo-goers will be able to stop by the Crown Royal Saloon & Showroom from March 14-16 including Sunday's festive Go Tejano Day.

The brand also reignited its partnership with Houston legend and Rodeo headliner, Bun B. In honor of the highly anticipated Bun B Birthday Bonanza, Crown Royal collaborated with PURPLE-BRAND co-founder Luke Cosby to create the performer's on-stage look, consisting of a standout premium leather vest, combining both ostrich and suede leather with all-over rhinestone embellishments, as well as a striking leather trench incorporating arm tassels, screen print and rhinestone details. Following the performance, the trio launched an exclusive collection inspired by Bun B.

"The Houston Livestock Show and Rodeo has been an important part of my life forever and it's like no other place. It's where you see the best of Houston culture come together and showcase all the unique facets of our community," Bun B shared. "Performing at the Rodeo is an honor, and I love every aspect of creating that show. I look forward to my on-stage look every year and trust PURPLE will create something that I love. Being able to bring two brands I respect together to form this unique look and create a collection inspired by those looks, made this Rodeo even more special."

CROWN ROYAL X PURPLE BRAND RODEO CAPSULE COLLECTION, INSPIRED BY BUN B

Drawing from Bun B's signature onstage looks, this limited-edition rodeo collection blends Western heritage with modern streetwear. This collection is the natural progression of a two-year partnership with the Houston legend and award-winning whisky brand. And the addition of fellow Houston native, Luke Cosby and PURPLE BRAND – which has styled Bun B with custom outfits for all four of his Rodeo performances dating back to 2022 – is a testament to the dynamic and diverse fashions that truly represent the local Houston community. More than just a fashion collection, this collaboration embodies the spirit of generosity that is in the Crown Royal brand ethos. Net proceeds from the collection together with consumer participation in the Purple Bag initiative at the Crown Royal Saloon & Showroom, as discussed below (up to $25,000) will be donated to Soldiers' Angels' LA Wildfire Relief Fund supporting fire relief efforts for veterans in the LA area. *

Available for purchase now at PURPLE BRAND's Houston location in The Galleria mall and online beginning March 11 at 12:00pm EST at www.purple-brand.com, the collection is comprised of three statement pieces:

• Crown Royal x PURPLE BRAND Jeff Hamilton Varsity Jacket: A masterfully crafted collaboration with legendary designer Jeff Hamilton, this varsity jacket exudes prestige and heritage. The body is tailored from 100% premium wool, while the sleeves, collar, and waistband are meticulously constructed from supple, high-grade leather for a sophisticated contrast. Featuring our iconic Crown Royal logo prominently embroidered in gold on both the front and back, the jacket also features Intricate luxe chenille leather patches and a sumptuous satin lining, adding depth and dimension, elevating the jacket's timeless appeal. Inside, a bespoke edition plaque cements its status as a true collector's piece.
• Crown Royal x PURPLE BRAND Bun B Signature Poncho: A bold, statement-making poncho, blending luxury with cultural influence. Expertly woven from 100% premium wool, it features the classic Crown Royal script logo and Bun B's signature typography, intricate chain stitch embroidery, and refined fringe detailing. With a dramatic 54" width and 108" length, this oversized silhouette is designed to drape effortlessly. This item is a recreation of the poncho that was famously worn by Bun B on stage at the 2024 Houston Livestock Show and Rodeo.
• Crown Royal x PURPLE BRAND Graphic Tee: A refined take on classic rodeo style, this premium black jersey knit tee is elevated with a Crown Royal inspired gold foil detailing across the chest, back, and sleeve. Thoughtfully designed for both style and comfort, it features an inset crewneck collar and a tailored yet relaxed fit. Made from 100% cotton, this piece delivers effortless sophistication with a modern edge.

"Houston has always been a part of my story, and it's incredible to bring this collection to life in the city that shaped me," said Luke Cosby, PURPLE BRAND co-founder. "These pieces are inspired by Bun B and reflect both his iconic career and the spirit of the Rodeo with a blend of rugged Houston streetwear. Collaborating with him and Crown Royal has been a true partnership — one that brings the best of Houston style and culture to life. Being able to donate the proceeds to support Soldier's Angels makes this partnership even more meaningful."

To kick off RODEOHOUSTON®, Crown Royal hosted an exclusive dinner with Houston's top tastemakers and fashion insiders for a first look at the collection. The celebration rolled on as Bun B took the stage and rocked custom Crown Royal-inspired PURPLE BRAND looks at his Birthday Bonanza performance at RODEOHOUSTON®. To close out the weekend, PURPLE BRAND's Houston location celebrated the partnership and invited shoppers to hear about the collection's inspiration in a Q&A with Bun B and Luke Cosby hosted by, Arkansas's first Black Rodeo Queen Ja'Dayia.

CROWN ROYAL SALOON & SHOWROOM

On March 14-16, the Crown Royal Saloon & Showroom will return to RODEOHOUSTON®, offering rodeo-goers a chance to explore Western style, enjoy Crown Royal cocktails, and take part in acts of generosity. The showroom debuts the brand's first-ever Houston Livestock Show and Rodeo Collection, a tribute to Texas style and rodeo tradition, featuring tee shirts, bolo ties, belt buckles and hats.

Guests can also participate in Crown Royal's signature Purple Bag initiative — packing Crown Royal Bags with day-to-day essentials for active-duty service members. Each packed bag earns Crown Royal Bucks, which could be redeemed for merchandise and triggered a $1 donation to the Soldiers' Angels LA Wildfire Relief Fund. Together with net proceeds from the sale of Crown Royal x Purple Brand Rodeo capsule collection items, Crown Royal will donate up to $25,000 to Soldiers' Angels. *

This rodeo season, Crown Royal is proud to shine a spotlight on the work Soldiers' Angels is doing in the wake of the devastating LA fires. The Soldiers' Angels LA Wildfire Relief Fund supports displaced and in-need veterans, service members and their families who have been directly impacted by the LA fires.

No matter how you decide to celebrate the rodeo season this year, please drink responsibly.

* Net proceeds is sales – expenses. To result in donation, purchase of Crown Royal x Purple Brand Rodeo Collection Inspired by Bun B item must be made at PURPLE Brand store starting 3/8 or on-line at www.purple-brand.com starting 3/11 until supplies last. $1 donated for bag-packing ONLY IF consumer redeems Crown Royal Buck for merchandise in full accordance thereon. Donation via bag-packing available 3/7 – 3/9 and 3/14- 3/16. Purchase of Crown Royal x Purple Brand Collection items not tax deductible. No minimum donation. Donation made to Soldiers' Angels, 2895 NE Loop 410, Ste 107, San Antonio, TX 78218, https://soldiersangels.org/. (210) 629-0020. Donation made by Crown Royal Generosity Fund, a corporate donor advised fund with Diageo North America, Inc. as donor and Fairfield County's Community Foundation as advisor.

†Crown Royal Buck is only redeemable for merchandise item. Crown Royal Buck has no cash value and cannot be redeemed for cash or credit. Crown Royal Buck is not transferable. Additional restrictions apply.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About PURPLE BRAND

PURPLE BRAND is a premier fashion label dedicated to redefining denim culture with high-quality, competitively-priced luxury denim. Known for blending contemporary design with enduring quality, PURPLE has become a trailblazer in street fashion, revolutionizing the global connection between fashion and consumers. Their Houston location marks PURPLE's second retail venture, following the successful launch of its flagship store in Soho, New York. Hours of operation at The Galleria mall, Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 12-7 p.m. For more information, visit www.purple-brand.com.

About The Houston Livestock Show and Rodeo

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $630 million to the youth of Texas and education. The 2025 Rodeo is scheduled for March 4 – 23. The 2025 World's Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 27 – March 1. For more information, visit rodeohouston.com and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.

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Estate Whiskey Alliance Launches Certification Program; Minden Mill's Master Distiller Featured

LEXINGTON, Ky. (March 11, 2025) — The University of Kentucky’s Estate Whiskey Alliance® (EWA) is launching a first-of-its-kind program that authenticates estate whiskeys with a globally recognized certification mark to be used on qualifying whiskey product labels:
Estate Whiskey CertifiedTM.

Estate whiskey refers to a type of whiskey that is produced entirely on the distillery estate using grains sourced from the estate or local to that site.

“The EWA and our members place utmost priority in authenticity and transparency into the entire farming and whiskey production process. This certification program aims to clearly label those Estate Whiskey CertifiedTM products to assure consumers of the exceptional craftsmanship and terroir behind every sip,” said Landon Borders, EWA director.

Estate Whiskey CertifiedTM products will have each of the following characteristics:
- All production processes including milling, cooking, fermentation, distillation,
barreling, aging and bottling occur on the estate distillery.
- At least 2/3 of all mash bill grains are grown on estate-owned or controlled land.

Only the specific whiskey products evidencing sourcing and production requirements can display the prestigious Estate Whiskey CertifiedTM logo on their qualifying bottles.

Grains are the foundation of whiskey, akin to grapes in wine. From the location to the processing and distilling — all stages impact the final products for consumers.
“As farmers and distillers, one of our primary objectives is to bring this topic front and center,” said Colby Frey, whiskey farmer and co-founder of Frey Ranch Distillery. “By joining the Estate Whiskey Alliance, we hope to further educate bartenders, retailers and consumers on the importance and relevance of U.S. agriculture and locally grown grains to the production of American Whiskey.”
This certification program is now available to any EWA distillery member, and applications are being accepted to certify qualifying products.

“The Estate Whiskey Alliance celebrates three values: transparency, sustainability and flavor of place. This certification provides consumers with assurance of transparency and traceability, demonstrating the provenance of their spirit,” said Blake Layfield, Ph.D., master distiller at Maker’s Mark. “It also underscores a dedication to sustainability, emphasizing the use of locally sourced ingredients. And it celebrates the unique flavor profile derived from both the distillery and the surrounding land. At Maker's Mark, we have long recognized the inextricable link between flavor and nature. We are therefore honored to be a founding member of the EWA, working to forge a more sustainable future and enhance the prestige of American whiskey.”

“It legitimizes our messaging as a standard across the industry,” said Pat Brophy, vice president of sales and distribution at Whiskey Acres Distilling Co. “An industry-wide standard that can be promoted becomes the thing customers recognize and accept as a mark of quality.”

“As early adopters of estate distilling, we recognize the immense value of collaborating with like-minded industry leaders to establish standards and promote the significance of estate distilling. A certification program will help safeguard the use of ‘estate,’ ensuring that consumers receive the transparency and authenticity they expect,” said Joe O'Sullivan, master distiller at Minden Mill Distilling.

The first Estate Whiskey CertifiedTM products are expected on shelves in the coming months.

UK and UK Innovate — UK’s innovation, entrepreneurship and economic enterprise for University of Kentucky Research — launched the EWA organization in 2024 with founding members and in partnership with the UK James B. Beam Institute for Kentucky Spirits.

Another priority of the EWA is to invest in research and education in agriculture,
manufacturing and sustainability to shape the future of estate whiskey production.
Learn more about becoming an EWA member or getting certified online.

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JOHNNIE WALKER VAULT OPENS THE DOOR TO A NEW ERA OF LUXURY SCOTCH WHISKY

Johnnie Walker officially unveils Johnnie Walker Vault, a new global luxury platform grounded in blending artistry - uniting bespoke blends, collaborations with cultural icons and luxurious experiences, all under one visionary banner

EDINBURGH, Scotland, March 10, 2025  Pioneering the next chapter in luxury spirits, Johnnie Walker, the world's leading Scotch Whisky^[1], announces the global launch of Johnnie Walker Vault in the brand's most ambitious expression of blending artistry yet. 

At the heart of the new platform is the artistry of Johnnie Walker Master Blender, Dr Emma Walker, and her craft of telling personal stories from a carefully curated selection of exceptionally rare whiskies. Her mastery builds on craft passed down through centuries, working from a hidden creative 'atelier' deep beneath Johnnie Walker Princes Street in Edinburgh. The Johnnie Walker Vault holds, at any given time, a selection of 500 whiskies from our rare, aged and ghost casks, personally curated and rotated by Dr. Walker to showcase the very best of the 10 million casks of Scotch available to her as Master Blender. 

Johnnie Walker Vault will bring its unparalleled creativity and craftsmanship to life through rare products, experiences and collaborations.

Bespoke Private Blend Experience

Under a newly launched Private Blend experience, Dr Walker will personally create unique made-to-measure blends for a select few, hand-selecting meaningful expressions from the invite-only Johnnie Walker Vault physical space, and crafting these into deeply layered blends. Each blend is tailored to the inspirations and individual palates of her guests.

For the first time, this experience will be launched and offered to the public with packages starting from £50,000, to include a luxurious agenda deeply rooted in Scottish heritage. From Michelin Star dining to a glamorous stay at the glorious Gleneagles Hotel in Perthshire, the programme is tailored to individual desires - culminating in the bespoke blending session with Dr. Walker. Following the experience, guests will be presented with their Private Blend in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat. Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside iconic whisky creations and allowing for future commissions.

Luxury Collaborations

Later this year, Johnnie Walker Vault will also invite its first creative partner within - a visionary artist in couture fashion - to co-create a limited-edition collection with Dr. Emma Walker, with further details to be revealed in Spring 2025.

Dr. Emma Walker, Johnnie Walker Master Blender, says: "Johnnie Walker Vault is our treasure trove. It's where I can curate and share our rarest and most exceptional Scotch whiskies, and from these create unique blends which sing to my guest and showcase the blending artistry at the heart of Johnnie Walker. It is a very special place to me, but it's also much more than just a physical space - it's a platform through which I can take deeply personal stories and translate them into beautiful, one-of-a-kind blends. It's a real privilege to be a part of capturing and bottling these wonderful stories."  

Julie Bramham, Managing Director of Diageo Luxury Group, adds: "The Johnnie Walker Vault reflects our commitment to the evolving desires of the luxury consumer and to transforming luxury spirits through elevated personalisation, unique experiences and exceptional products."

She continues: "Building on more than 200 years of pioneering craftsmanship, Johnnie Walker has redefined quality whisky blending for the modern connoisseur. Iconic blends such as Johnnie Walker Blue Label and Johnnie Walker Black Label have consistently showcased the brand's commitment to pushing the boundaries of Scotch whisky, and Johnnie Walker Vault will now continue this legacy. This is an exciting day for luxury Scotch whisky as we officially launch Johnnie Walker Vault to a global audience."

Further information on Johnnie Walker Vault including registration for the bespoke private blending experience can be found at www.johnniewalker.com/en/vault. Registrations go live from 12^th March.

^1. IWSR 2023.

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