Jameson® Irish Whiskey Celebrates St. Patrick's Day All Season Long With the U.S. Launch of Jameson Triple Triple

Jameson Debuts New St. Patrick's Day Tradition to Unite Those Who Must be a Jameson

NEW YORK, Feb. 27, 2025  While the professional football season is behind us, it's time for Jameson's big game – St. Patrick's Day. But should St. Patrick's Day only be a day? The greatest day of the year to celebrate all things Irish deserves better. That's why Jameson is introducing St. Patrick's Day Season. Because you Must be a Jameson if you don't want to save all the fun for just one day.

Perfect for the entire St. Patrick's Season, the world's #1 Irish Whiskey* is debuting Jameson Triple Triple for the first time ever in the U.S. Triple distilled and triple cask matured, the new and permanent addition to the family is so smooth it can be enjoyed on the rocks or in a Jameson Triple Triple Mint Sour and should be a part of any St. Patrick's Season tradition.

"Jameson is rooted in bringing people together and there's no better time to grab your family and friends to enjoy a Jameson together than St. Patrick's Season," said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "St. Patrick's Day is more than just a day to us. It really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family - Jameson Triple Triple - than during our favorite time of the year."

Made carefully by expert distillers and blenders at the historic Midleton Distillery, Jameson Triple Triple is a fresh take on the signature smoothness of Jameson Original that has been elevated through the additional maturation in sweet chestnut casks, along with Jameson's signature ex-Bourbon and Sherry casks, creating a bold new tasting experience. Featuring a unique whiskey experience with velvety smooth notes of toffee, cacao, toasted almonds, and a luxurious finish, Jameson Triple Triple is designed to be shared with your loved ones, especially for this St. Patrick's Day Season.

Jameson Triple Triple has an SRP of $29.99 for 750ml and is now available at select retailers nationwide. For fans of Jameson Original, don't forget to mix up a Jameson Ginger & Lime to celebrate St. Patrick's Day. To learn more, visit JamesonWhiskey.com and follow @jamesonus.

* Source: Nielsen L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 05/20/23.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI), and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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World Whiskey Society Launches Doc Holliday 10-Year-Old Special Edition Collector's Case Straight Bourbon Whiskey

NEW YORK, Feb. 27, 2025  World Whiskey Society (WWS), renowned for its exceptional portfolio of ultra-premium whiskeys, is thrilled to announce the launch of its latest release: the Limited Edition Doc Holliday 10-Year-Old Special Edition Collector's Case Straight Bourbon whiskey. This exclusive expression marks a significant milestone in the Doc Holliday portfolio, combining craftsmanship with a striking presentation that pays tribute to the legend of the Wild West.

Encased in an innovative, never-before-seen decanter in a collector's case, this bourbon is more than a spirit. The eye-catching set features a dual-purpose 2-in-1 cork gun stopper and display revolver, seamlessly blending whiskey refinement with historical allure. This unique design transforms the whiskey into a must-have collectible for both whiskey connoisseurs and Wild West enthusiasts alike.

Aged for a decade, this bourbon exemplifies the craftsmanship of WWS. The nose offers an inviting aroma of sweet caramel and buttered cornbread, enriched with notes of orange citrus, chocolate malt, and a wave of spice. On the palette, rye spice emerges upfront, followed by layers of caramel and chocolate sweetness, with fruit flavors throughout. The finish is long and spice-filled, where tobacco, chocolate, and a hint of chili pepper blend with a sweet undertone.

"We are excited to introduce this special collector's case," said Alex Kogan, CEO of World Whiskey Society. "This bourbon, paired with the innovative stopper and display revolver, creates a unique whiskey experience, making it a rare offering that collectors will treasure for years to come."

The Doc Holliday 10-Year-Old Special Edition Collector's Case is available for $249 on WWS online shop. For more information about World Whiskey Society and its high-end portfolio of rare whiskeys, please visit - https://worldwhiskey.com/.

About World Whiskey Society
Established in 2020, the World Whiskey Society (WWS) comprises an ultra-premium collection of rare expressions previously unavailable to even the most sophisticated whiskey enthusiasts. WWS scours the globe far and wide with a singular goal in mind – uniqueness – before selecting a distillery partner to join WWS. Or they may choose to release something completely new by finishing small-batch American bourbon in exotic oak barrels from Japan. Whether it is the Classic Collection, the Reserve Collection, the tributes to Doc Holliday, or the Diamond Collection, WWS offers whiskies for everyday enjoyment and moments of celebration.

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Wales Week London: Penderyn Distillery Raises a Glass to Welsh Excellence

Celebrating 17 Days of Culture, Innovation, and World-Class Whisky from February 20 to March 8, 2025

The vibrant spirit of Wales is alive in London as Wales Week kicks off its ninth annual celebration, running from February 20 to March 8. This year, Penderyn Distillery—the Home of Welsh Whisky—once again takes centre stage, serving its award-winning single malt at over 130 events designed to showcase the best of Welsh culture and innovation.
From high-profile finance seminars to gala nights, Penderyn's premium whisky will be featured at key events including:
-Strategic Finance for Funding, Growth & Managing Risk
-Wales’ Transition to a Greener Economy
-Wales Week 'Best of Wales' Gala Night
-Powering Ahead: How Wales Can Power the UK’s Clean Energy Mission
-Knowledge is Power: Finance & Cyber, The Winning Combination
Dan Langford OBE, Chair of Wales Week London, says, “Wales Week London has become the largest annual programme celebrating Wales. Penderyn has been a cornerstone of this initiative from the beginning. Their support allows guests to savour the finest Welsh products year after year.”
Penderyn’s whisky will also be available in guest rooms at Tophams Hotel for visitors enjoying the festivities. Attendees can look forward to sampling Penderyn at various embassy receptions, including those at the Slovak, Hungarian, Swiss, and French embassies.
Stephen Davies, CEO of Penderyn Distillery, says: “Wales Week London is an incredible platform for showcasing our quality Welsh whisky. Our participation aligns with our mission to elevate Welsh whisky on the global stage while fostering vital business connections.”
As Penderyn continues to expand its operations with new distilleries in Llandudno and Swansea, it remains committed to innovation and excellence. The distillery now exports to over 50 countries, solidifying its reputation in the global spirits market.
Langford added, “With 130 activities packed into this year’s programme in London, there’s something for everyone. We’re immensely grateful for Penderyn’s contributions—attendees are always thrilled to receive their gift bottles!”
Wales Week London exemplifies the best of Welsh enterprise and cultural pride. As London hosts this grand celebration, attendees will experience the warmth of Welsh hospitality and the excellence of its produce—led by Penderyn's exceptional whisky.
For more details about Wales Week London and its events, visit Wales Week London.

www.walesweek.london

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About Penderyn Distillery:

www.penderyn.wales
Penderyn Distillery is Wales' first whisky distillery in over a century and a trailblazer in World Whisky. With locations in Brecon Beacons, Llandudno, and Swansea, Penderyn produces award-winning single malt whiskies and premium spirits available in over 50 countries.
About Wales Week London:
Wales Week London is an annual festival celebrating Welsh culture and innovation in the UK capital. Now in its ninth year, it features over 130 events across a 17-day period that attract thousands of attendees while showcasing the best of Wales.

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J. Mattingly 1845 Distillery Partners with Navy SEAL Foundation on Commemorative Whiskeys

The Trident Collection Honors Foundation's 25^th Anniversary

FRANKFORT, Ky., Feb. 25, 2025  -  The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare. Founded in 2000, the NSF is kicking off its 25^th year with a partnership with J. Mattingly 1845 Distillery through the release of three double-staved™ American Whiskeys, labeled "Sea," "Air," and "Land," celebrating the environments where SEALs operate. The bottles sell individually for $155, or the trio can be purchased for $425 online, with free shipping. J. Mattingly 1845 will donate $30 from the sale of each bottle to help fund the mission of the NSF.

"At the Foundation, we offer more than 30 comprehensive programs to help SEALs, SWCCs, and their families," said Chris Irwin, NSF Communications Director. "We are honored to have this partnership  with J. Mattingly 1845 Distillery to support our mission."

Details of each offering are below.

J. Mattingly 1845 Double Staved™ 5-Year-Old Kentucky Bourbon Sea Edition is a five-year-old bourbon bottled at 127 proof. Made with a mashbill of 78 percent corn, 10 percent rye, and 12 percent malted barley, this bourbon is said to have an excellent balance with subtle baking spice notes on the palette. The finish is described as long, with seasoned oak and spiced cherry.

J. Mattingly 1845 Double Staved™ 9-Year-Old Light Whiskey Air Edition was distilled in 2016 and bottled at 129 proof. This whiskey was created using J. Mattingly's double-staved process using ex-bourbon casks. With a mashbill of 99 percent corn and 1 percent malted barley, this whiskey is described as full-bodied and complex with sweet notes of crème brulée crust, yellow cake, and sweet graham cracker. The finish is maple syrup overlapped with gentle oakiness at the back end.

J. Mattingly 1845 Double Staved™ 5-Year-Old Rye Whiskey Land Edition is a five-year-old rye whiskey bottled at 119 proof. With a mashbill consisting of 95 percent rye and 5 percent malted barley, this whiskey is said to contain subtle spices of black pepper, green apple, white pepper, and cloves on the mid-palette. Its finish contains baking spices with a hint of dryness on the finish.  

"J. Mattingly 1845 Distillery is honored to have been chosen to create the American Whiskey for the Navy SEAL Foundation," said Harry Richardt IV, president of J. Mattingly 1845 Distillery. "We have tremendous respect for our military branches and feel privileged we can partner with the NSF on this initiative."

The J. Mattingly 1845 Double Staved Trident Collection is available for pre-order online, with orders set to start shipping March 3^rd.  A limited quantity of bottles will also be available for sale at the J. Mattingly 1845 Distillery in Frankfort. Each bottle is 750 mL and suggested retail pricing is $155 each, or all three in the collection for $425. For more information on the partnership, check out https://jmattingly1845.myshopify.com/pages/navy-seal

About J. Mattingly 1845 Distillery

Starting in 1845 with John Graves Mattingly's first distillery in Louisville, Registered Distillery #2, the Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together, father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.jmattingly1845.com

About the Navy SEAL Foundation

The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare (NSW) through a comprehensive set of over thirty programs under five Pillars of Support: Strength, Resilience, Health, Education, and Community. Charity Navigator has awarded the NSF a 4-star rating since 2009 and a perfect score since 2014 for financial health, accountability, and transparency. It ranks in the top 0.1% of charities nationwide, with ninety-four cents of every dollar donated directly funding its programs or being retained for future mission use. The NSF is a 501(c)(3) nonprofit (Tax ID: 31-1728910). It is an independent, non-federal entity unaffiliated with the Department of Defense. Learn more at www.navysealfoundation.org.

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TINCUP Whiskey's New Bourbon Leads Trio of Releases in 2025

Lineup includes two new hero expressions – an upgraded TINCUP Original American Whiskey, now aged 6 years, and an all-new, 100% bourbon - followed by a 10-year, 100 proof rye exclusively available in Colorado

JERSEY CITY, N.J., Feb. 25, 2025 - TINCUP^® Whiskey, beloved by adventurers and whiskey lovers alike, is gearing up for 2025 with a trio of new releases, inclusive of two new hero products marked at more accessible price points – TINCUP Bourbon and TINCUP 6-Year Original American Whiskey – and a limited-time offering, TINCUP 10-Year Rye, available exclusively in its home state of Colorado. 

A New Basecamp: TINCUP Bourbon

 

Rounding out the brand's straight bourbon offerings, TINCUP Bourbon joins the legendary TINCUP Fourteener^®- and TINCUP 10-Year with a lower-proof, more accessibly priced option. Cut with Rocky Mountain water, the straight bourbon – marked at an approachable 80 proof – is matured in charred new American white oak casks for at least four years. Complete with a sweet, smooth finish, the liquid includes hints of vanilla cream and caramel on the nose and butterscotch, dried orange and allspice on the palate. At an SRP of $24.99 per 750ml bottle, the new addition to the lineup is an accessible onramp to the category and the TINCUP family. Availability starts in February 2025.

An Elevated New Take: TINCUP 6-Year Original American Whiskey

Next up is TINCUP 6-Year Original American Whiskey, a more seasoned and elevated take on its mainstay TINCUP Original. A marriage of high rye straight bourbon whiskey, now aged a longer six years and kissed with more American single malt whiskey, adding a subtly sweet complexity to every sip. The new hero product gives TINCUP fans an enhanced liquid at the same $27.99 suggested retail price point they're accustomed to, a testament to the brand's commitment to producing high quality products without taking away the accessibility it is known for. Still at an approachable 84 proof – and bottled at 5,251 feet elevation – the liquid includes hints of citrus, black pepper and ginger snap on the nose and rye spice, cinnamon and caramel on the palate. The 750ml bottle will roll out to retailers nationwide starting in early 2025 as an upgrade to TINCUP Original.

A New, Limited-Time Offering: TINCUP 10-Year Straight Rye Whiskey

Finally, whiskey adventurers based in TINCUP's home state of Colorado can treat themselves to TINCUP 10-Year Straight Rye Whiskey - the brand's oldest rye to date. Bottled at 100 proof, the liquid marries the bold, pure, untamed flavor of TINCUP with a full decade of oak barrel aging. A first-ever limited-time offering available at retailers across the Rocky Mountain State, locals can find the bottle at an SRP of $64.99.

Imagery of the new bottles can be found here.

About TINCUP^®
TINCUP is a classic family of American whiskeys founded by Jess Graber, a Coloradan whose distilling adventures started nearly 40 years ago. TINCUP takes its name and inspiration from Tin Cup, an old Colorado mining town on the state's rugged western slope named for the tin cups that resident workers drank their whiskey from. TINCUP celebrates these mining pioneers and the rugged spirit of the American West. Find your Mountain at www.tincupwhiskey.com

©2025 TINCUP Whiskey, tincupwhiskey.com. Please drink TINCUP^® responsibly.

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Michter's Announces 2025 Release of Its US*1 Barrel Strength Rye

LOUISVILLE, Ky., Feb. 25, 2025 -- Michter's Master Distiller Dan McKee and Michter's Master of Maturation Andrea Wilson have approved the release of Michter's US*1 Barrel Strength Rye. Shipments to bars, restaurants, and stores will begin this March.

"When we began selling our rye many years ago, American rye whiskey was virtually an afterthought for a lot of people. Our team takes pride in our ryes, and it's great to see how this category of wonderful whiskey has returned to the forefront," observed Michter's President Joseph J. Magliocco.

With a mashbill that, while being majority rye grain, has a good deal of corn and malted barley as well, Michter's Ryes are Kentucky style. "We often have people at a tasting that say they are not rye drinkers, but when they taste Michter's they are surprised by how much they enjoy it," said McKee. "This Kentucky style rye at barrel strength is another fantastic way to enjoy the traditional characteristics of a rye whiskey while offering a nice balance of sweetness and spice."

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this 2025 release is 110.5 proof (55.25% ABV). The suggested retail price for a 750ml bottle in the U.S. is $120.

Speaking of US*1 Barrel Strength Rye, Wilson commented, "It is an absolute honor to share such a wonderful representation of what American rye can be with its baking spice, dark fruit, toffee, and fragrant citrus and floral notes all within a round, smooth, complex finish to be contemplated and savored. I could not be prouder of our team and the efforts to create such a refined American rye that tips our hat to the history of rye whiskey in this country."

In October 2024, Michter's became the first whiskey to be named in two consecutive years The World's Most Admired Whiskey by a vote of an international academy of voters announced by UK based Drinks International. Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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FLYING ACE JOINS FORCES WITH FOLDS OF HONOR TO FUND SCHOLARSHIPS FOR MILITARY AND FIRST RESPONDER FAMILIES

Liberty Sponsorship of Folds of Honor Red White and Blue Gala and Special Edition Bottle Initiative to Support Educational Opportunities

HOLLAND, Mich., Feb. 24, 2025  - Flying Ace, producer of small-batch, American-made bourbon, is proud to announce its partnership with Folds of Honor, a nonprofit dedicated to providing educational scholarships to the families of fallen and disabled military service members and first responders. As part of this commitment, Flying Ace served as the Liberty Sponsor for the Folds of Honor Red, White and Blue Gala on February 22^nd, 2025, while launching a national consumer donation campaign.

This partnership will help fund four scholarships in 2025, directly benefiting the children and spouses of American heroes. To amplify awareness, Flying Ace is including a QR code on every bottle necker, making it easy for consumers to take action and contribute to the cause with every purchase.

"Education is a gift that transforms lives, and we're honored to support the families of those who have sacrificed for our nation," said Ali Anderson, Chief Executive Officer of CraftCo., producers of Flying Ace. "Through this partnership, we hope to make a real impact by funding scholarships and creating opportunities for a brighter future."

Flying Ace's Commitment to Giving Back
As part of this initiative, Flying Ace is finding multiple ways to honor our service member and first responder families throughout the year, including:

• Liberty Sponsorship of the Red White and Blue Gala, in Grand Rapids, MI – A high-impact fundraising event supporting Folds of Honor's mission.
• Special-Edition Release for Scholarship Fundraising – A commemorative whiskey expression is being co-developed with Folds of Honor for release later this year. In the meantime, QR-coded bottle neckers are affixed to every bottle of Flying Ace Straight Bourbon with 100% of consumer-donated proceeds going directly to the cause

"Our mission at Folds of Honor is to ensure that no family is left behind when it comes to educational opportunities," said Lt Col Dan Rooney, founder and CEO of Folds of Honor. "Thanks to partners like Flying Ace, we can continue making dreams a reality for those who have given so much for our country."

How Consumers Can Get Involved
Flying Ace invites consumers and whiskey enthusiasts to support the initiative by purchasing participating products and scanning the QR codes to donate directly to  Folds of Honor.

For more information about Flying Ace's commitment to funding scholarships, visit www.FlyingAceSpirits.com or follow us on social media at @FlyingAceSpirits.

About Flying Ace
Flying Ace™ Spirits crafts small-batch, American-made bourbon inspired by generations of aviators who embody a maverick spirit and precision in their endeavors. Based in Holland, Michigan, Flying Ace American whiskies pay tribute to the men and women who have selflessly served our nation as aviators. Flying Ace Produces versatile whiskies that can be enjoyed neat, on the rocks, or in intricate cocktail recipes. www.FlyingAceSpirits.com

About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master's degree, doctorate, or professional program. Funds for a second bachelor's degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 62,000 scholarships totaling about $290 million in all 50 states. Among the students served, 45 percent are minorities. A total of 91 percent of every dollar raised directly funds scholarships. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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