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12 February 2025
Thirteenth Colony Distilleries Single Barrel Double Oaked Bourbon Whiskey
11 February 2025
Shelter Distilling Olathe Sweet Corn Bourbon Whiskey Cask Strength Single Barrel
10 February 2025
Jameson® Irish Whiskey Raises a Glass to Professional American Football Finally Touching Down in Dublin, Ireland
After two years rallying for Dublin to host a professional football game, Jameson Irish Whiskey and fans get their wish
NEW YORK, Feb. 7, 2025 - The football gods heard us! Professional American football is officially coming to Dublin, and Jameson Irish Whiskey is ready to celebrate.
As professional football continues to expand globally, the great city of Dublin, home of Jameson, has longed to be a destination to host a regular season game. So Jameson went to work and in 2023 launched Touchdown in Dublin, a call for fans to get loud and show why Dublin – a city that boasts the best spirits and fans – deserves to host the great game of American football.
Apparently, we weren't loud enough.
In 2024, Jameson got even louder by enlisting football great Julian Edelman to march on a well-known football headquarters in New York City and make sure the powers that be heard us. The efforts paid off, as today it was announced that Pittsburgh will host the first regular season American football game in the great city of Dublin.
"Jameson has been unofficially calling for this moment for two years, and it is a testament to the passion and support of football fans across the world," said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Now, the fun part. We can't wait to celebrate with the fans that helped make this happen and are already working on how to go BIG for the game in Dublin."
For more information about Jameson's Touchdown in Dublin campaign, follow Jameson on Instagram at @JamesonUS.
TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
Art Of The Spirits American Whiskey Little Boy 9-Year Enola Gay Double Oaked Blend of Straight Bourbon Whiskey & Straight Rye Whiskey
07 February 2025
James Buchanan’s Special Reserve 18-Year Blended Scotch Whisky
06 February 2025
Maker’s Mark New York Knicks Kentucky Straight Bourbon Whiskey
05 February 2025
Heart of the Mitten Distillery Holiday Spice Flavored Whiskey
04 February 2025
BLADE AND BOW BOURBON AND PRO GOLFER WYNDHAM CLARK LAUNCH SWEEPSTAKES FOR THE GOLF TRIP OF A LIFETIME
LOUISVILLE, Ky., Feb. 3, 2025 -- Today, Blade and Bow Kentucky Straight Bourbon launched a sweepstakes offering the ultimate golf outing with pro golfer and bourbon-lover Wyndham Clark, including a post-game social hour with Clark at The 19th Hole. One lucky winner and up to three of their friends (25+) will be flown to a premier U.S. golf destination for an unforgettable two-night trip, including a round of 18 holes at a prestigious course, played with Clark himself. The day will be filled with incredible course views and special moments on the green, including tailored tips and coaching from Wyndham. Afterwards, the group will kick back with Wyndham at the clubhouse, where they can share stories from the day. On and off the green, the bespoke hospitality and mighty fine bourbon of Blade and Bow make rounds anything but ordinary.
"I owe my strong golf game to the pros who were willing to play with me and teach me long before I was ranked, so I'm excited to pay it forward with one lucky golf-lover," said Clark. "Nothing is better than golfing with people who have genuine enthusiasm and heart for the sport."
Transit and accommodations will be first-class, with an estimated total value exceeding $12,500*. Secondary prizes will also be awarded to four additional entrants and will include a custom Holderness & Bourne cooler bag, branded golf merchandise, highball glasses and more. The sweepstakes runs now through June 15th, 2025, and fulfillment of the trip will take place later in Summer 2025. Entrants must be 25 years or older. To enter or to learn more including official rules, visit: https://www.bladeandbowwhiskey.com/sweepstakes.
This sweepstakes celebrates the intertwined heritages of golf and bourbon, offering enthusiasts the opportunity to elevate their experience on and off the green with the luxury surroundings, premier service and great company that make Blade and Bow the leader of the clubhouse.
Known for his power off the tee and his finesse around the greens, Clark's pursuit of quality in his golf game also mirrors the meticulous creation of a whiskey like Blade and Bow. Distilled with a time-honored technique referred to as the Solera process, Blade and Bow Kentucky Straight Bourbon Whiskey is crafted with a unique approach to aging and blending that preserves the heritage of the historic Stitzel-Weller Distillery by blending bourbons of various ages within every bottle. Beyond the shared characteristics required to craft Blade and Bow Bourbon and hone Wyndham's golf skills, Stitzel-Weller is located on the bourbon trail and near some of the most beautiful golf courses in the world, and the Garden & Gun Club on-site serves as a 19th watering hole in its own right for many local and visiting golfers.
Be sure to enter the sweepstakes and until the prize winners are announced, you can practice your post-round cocktail game with Blade and Bow's signature clubhouse favorite - The Kentucky Caddie, a cocktail composed of bourbon, peach iced tea and natural lemonade with a mint and lemon wheel garnish. Grab a bottle at Reserve Bar today.
*Actual value depends on winner's residence and other factors; winner will not receive the difference between approximate retail value and actual value of prize.
NO PURCHASE NECESSARY. U.S., 25+. Void in AK, HI & where prohibited. Ends 6/15/25. Round of golf included as part of trip to location in 48 contiguous U.S. bet. 7/1/25 & 9/30/25; Blade and Bow to determine specific location & timing of trip. Alcohol NOT part of any prize. See Rules at website for full restrictions including cash option in lieu of trip. Sponsor: Diageo Americas, Inc., New York, NY.
PLEASE SIP RESPONSIBLY.
BLADE AND BOW KENTUCKY STRAIGHT BOURBON WHISKEY, 45.5% ALC./VOL. STITZEL-WELLER
DISTILLING CO., LOUISVILLE, KY.
ABOUT BLADE AND BOW
The Blade and Bow story began with the founding of the legendary Stitzel-Weller Distillery in 1935, a Louisville icon and home to the fathers and iconic brands of the bourbon category. With a commitment to craftsmanship and artistry, Stitzel-Weller Distillery reimagined what Kentucky Bourbon could be until distilling stopped in 1992. On the door of the Stitzel-Weller Distillery in Louisville, Kentucky, hung five brass keys, which is how this Blade and Bow bourbon name came to be. Blade and Bow Kentucky Straight Bourbon Whiskey is crafted through a unique aging and blending process by blending bourbon of various ages to preserve the Stitzel-Weller Distillery into every bottle. The aromatic brightness of the young shines through the rich character and structure of the older liquid to ensure the union of ages is present in each bottle. With subtle notes of fresh fruit that includes hints of dried apricot, ripe pear, and a sweet roasted grain, the finish has notes of charred oak and warm winter spices.
PRODUCT INFORMATION
ABV: 45.5%
MSRP: $49.99
ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
ABOUT WYNDHAM CLARK
Born and raised in Denver, Colorado, Wyndham got an early start golfing at the age of 3 when his mom brought him to the driving range – he instantly fell in love with the game. By the age of 6, Wyndham had his first hole-in-one; by the age of 8, he got his first tournament win. Wyndham sustained success throughout his amateur and collegiate career culminating in a Pac-12 Title and Player of the Year award in 2017. He then quickly ascended to the PGA Tour shortly after graduating college in 2017. He broke through on the PGA Tour during his 2022-23 Season, which elevated him to the top of Golf's elite with his First Major Win at the 2023 U.S. Open. He has since followed up that success with a victory and course record at the AT&T Pebble Beach Pro-Am in 2024, which has raised him to the #7 ranked golfer in the Official World Golf Rankings. He now has his sights set on more victories and becoming the #1 ranked player in the World.
Lucky Seven Spirits The Proprietor 6-Year Single Barrel Kentucky Straight Bourbon Whiskey
Lucky Seven Spirits The Proprietor 6-Year Single Barrel Kentucky Straight Bourbon Whiskey 66.06%-ABV 750ml.
03 February 2025
Leading Innovative Beverage Company, Misunderstood Whiskey Co., Announces Third 'Have a Toddy, Help Somebody' Campaign
Throughout February, one dollar for every 750ml bottle sold of Misunderstood Ginger Spiced Whiskey will be donated to the JDJ Foundation. Those interested in giving back can take part in the "Have a Toddy, Help Somebody" campaign by purchasing a bottle online at shopmisunderstoodwhiskey.com or at select retailers across the nation. Bars and restaurants in select states around the nation will also be showcasing a Hot and Iced Toddy with Misunderstood Ginger Spiced Whiskey in support of the cause.
The JDJ Foundation is a 501(C)(3) non-profit that was started by James Blauvelt after losing both of his parents to cancer. JDJ provides financial support to families battling cancer, grants scholarships to deserving high school seniors affected by cancer, and funds leading cancer research as core initiatives. This is the third year that JDJ and Misunderstood have teamed up to provide financial assistance to cancer families by reimbursing them for living, food, travel, and other expenses during difficult times.
"This campaign is incredibly important to us. We cherish the ability to support families who are navigating tough times and partner with our good friend James," shared JD Recobs and Chris Buglisi, co-founders of Misunderstood Whiskey Co. "We're grateful for the growing number of partners and customers who've embraced this initiative and aim to make a greater impact this year."
"Over the years, the success of this campaign has allowed us to help families battling brain cancer and leukemia with food, grocery, gas and utility bills," said James Blauvelt, founder of JDJ Charitable Foundation. "The financial toxicity that comes with fighting cancer can be stressful and difficult. At JDJ, we can put your donations into action immediately to help families battling today. We are grateful for Misunderstood Whiskey's continued generous support."
To spotlight the cause initiative, Misunderstood Whiskey Co. has shaken and stirred up eight toddy recipes, both hot and iced, including the Ginger Hot Toddy and TIKI Toddy. Each of the eight recipes, which can be found at misunderstoodwhiskey.com/have-a-toddy, features Misunderstood's flagship whiskey—Misunderstood Ginger Spiced Whiskey—a blend of select bourbon and American whiskey, aged in American oak barrels, and finished with two types of real ginger for a refreshingly distinct smooth taste. Bars and restaurants who are interested in making an impact can reach out to info@misunderstoodwhiskey.com to learn more.
Ginger Hot Toddy
2 oz Misunderstood Ginger Spiced Whiskey
5 oz Hot Water or Chamomile Tea
½ oz Honey Syrup
Squeeze of Fresh Lemon
Garnish with Star Anise, Cinnamon Stick, and/or Lemon Peel (Optional)
Directions: Combine ingredients in a hot mug. Stir and garnish. Serve warm.
TIKI Toddy (Iced)
1 ½ oz Misunderstood Ginger Spiced Whiskey
1 oz Passion Fruit Liqueur
1 oz Lemon Juice
½ oz Honey Syrup
Directions: Combine all ingredients in a shaker with ice. Shake and strain into a rocks glass over fresh ice. Garnish with a pineapple front and purple orchid.
About Misunderstood Whiskey
Misunderstood Whiskey Co. started as a kitchen recipe by two best friends who set out to create fun, easy-drinking whiskeys made with honest ingredients. Misunderstood Whiskey is delicately crafted to be approachable for newbies, yet balanced for whiskey enthusiasts. Misunderstood's flagship whiskey is an American Whiskey blended with real ginger to mellow the finish and is proudly bottled at 80 proof in Bardstown, KY. The Misunderstood Whiskey founding team is also the creator of OATRAGEOUS Oat Milk Liqueur, the first dairy free cream liqueur portfolio in the United States.
About JDJ Foundation
The JDJ Charitable Foundation is a 501(C)(3) public nonprofit that was started by James Blauvelt, close friend of the Misunderstood Whiskey Founders, JD and Chris. James, who lost both of his parents to cancer, started the JDJ Foundation to provide financial support to families battling cancer, grant scholarships to deserving high school seniors affected by cancer, and fund leading cancer research as core initiatives. JDJ and Misunderstood have teamed up to provide financial assistance to cancer families by reimbursing them for living, food, travel, and other expenses during difficult times.
Stranahan’s Founders Release 12-Year American Single Malt Whiskey
Stranahan’s Founders Release 12-Year American Single Malt Whiskey 60%-ABV 750ml.
Welsh Whisky Scores Big with Rugby Fans in Japan and France
Penderyn Distillery, Wales' premiere whisky producer, is experiencing a surge in popularity in Japan and France, thanks to an unexpected alliance between Welsh whisky and rugby enthusiasm.
As the Six Nations Championship unfolds across the UK and France, Penderyn's single malt whisky has become the toast of rugby fans, particularly in Japan, where it has outpaced all other Welsh food and beverage exports in consumer awareness and popularity.
Stephen Davies, CEO of Penderyn Distillery, comments on this phenomenon: "We're thrilled to see Penderyn Single Malt Welsh Whisky becoming synonymous with Welsh rugby in the minds of Japanese and French consumers. It's a testament to the universal language of sport and the quality of our product that we've managed to capture the hearts of rugby enthusiasts across the globe".
Rugby Fever Fuels Whisky Sales
The connection between Penderyn whisky and Welsh rugby has proven to be a winning combination in Japan. Recent research by Food & Drink Wales revealed that Welsh whisky enjoys a remarkable 39% consumer awareness in Japan, surpassing all other Welsh produce categories. This heightened awareness coincides with Japan's growing passion for rugby, particularly following their impressive performance in recent international tournaments.Davies elaborates, "The Welsh dragon, which adorns our bottles, has become a powerful brand asset in Japan. It's comparable to the Union Jack in Japanese consumers' minds, representing not just our whisky, but the spirit of Welsh rugby".
Six Nations Championship Boosts European Sales
As the Six Nations Championship progresses, Penderyn is seeing a parallel increase in sales across European markets, particularly in France. The tournament, which showcases the best of Northern Hemisphere rugby, has become an ideal platform for Penderyn to showcase its world-class whisky."France has quickly become one of our fastest-growing markets," Davies notes. "The French appreciation for both fine spirits and rugby has created a perfect storm for Penderyn. Our presence at match venues and partnership with Welsh rugby events have significantly boosted our visibility and sales".
A Dram for Every Try
Penderyn's marketing strategy has cleverly capitalized on the rugby connection, introducing special edition bottles commemorating significant Welsh rugby victories and partnering with rugby clubs for exclusive tastings. This approach has resonated strongly with fans, who now see Penderyn as an integral part of the match-day experience, whether at the stadium or watching from home.Davies shares an anecdote: "We've heard stories of Japanese and French fans toasting every Welsh try with a dram of Penderyn. It's become a ritual that bridges cultures and celebrates the spirit of the game".
Quality Meets Tradition
While the rugby connection has opened doors, it's the quality of Penderyn's whisky that keeps consumers coming back. The distillery's unique Faraday stills, a legacy of the late Dr. Jim Swan, produce a light, fruity spirit that appeals to the discerning palates of Japanese and French whisky enthusiasts."Our whisky stands on its own merits," Davies says. "The rugby association may introduce new consumers to Penderyn, but it's the exceptional quality that turns them into loyal fans".
Looking Ahead
As Penderyn continues to expand its presence in Asia and Europe, the distillery is exploring ways to further strengthen its ties with rugby. Plans are underway for limited-edition releases tied to major tournaments and collaborations with rugby legends."We're not just selling a drink; we're offering a taste of Welsh culture and sportsmanship," Davies explains. "Every bottle of Penderyn carries with it the passion of Welsh rugby and the craftsmanship of Welsh distilling".
The success of Penderyn in Japan and France demonstrates the power of cultural connections in international markets. As the Six Nations Championship continues to captivate audiences, Penderyn is poised to score even more fans, one dram at a time.
With three distilleries now operational in Wales, including the newest addition in Swansea, Penderyn is well-positioned to meet the growing international demand fueled by rugby enthusiasm. The distillery's expansion aligns perfectly with the increasing global interest in both Welsh whisky and rugby.
As the final whistle blows on this year's Six Nations Championship, it's clear that Penderyn has secured a victory beyond the rugby pitch, cementing its place as a beloved Welsh export and a cherished part of rugby culture in Japan, France, and beyond.
About Penderyn Distillery:
www.penderyn.wales
Penderyn Distillery is a pioneering Welsh whisky producer located in the Brecon Beacons National Park, the Copperworks in Swansea and Llandudno, North Wales, reviving Wales' long-dormant whisky-making tradition. Founded in 2000 as the Welsh Whisky Company, Penderyn became the first commercially available Welsh whisky producer since 1894, launching its first single malt in 2004.
The distillery is renowned for its innovative Faraday Still distillation process, which produces a remarkably pure spirit with 92% alcohol in a single distillation run.
Penderyn crafts its distinctive single malts using a unique combination of ex-bourbon and Madeira casks, creating complex and fruity flavour profiles.
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