Barrel Stock Trading Co. Names Joseph Goode as President of Leading Whiskey Investment Firm

Finance Executive Behind Blue Run Spirits Acquisition and Other Major Spirits Industry Financings to Lead Global Barrel Trading & Management Operation

NASHVILLE (January 22, 2025) – Nashville-based Barrel Stock Trading Co. has named Joseph Goode as its president. The former Truist Financial executive, involved in some of the biggest acquisitions and financings in recent whiskey history in the U.S., has been tapped to lead Barrel Stock, a growing spirits investment firm, now one of the largest in the world.

Formed in 2020 by Dan Hogan and Clint Smith, Barrel Stock buys barrels of quality whiskey from top-tier distilleries, holds those barrels as they increase in age and value, and eventually sells them to other industry stakeholders, investment partners, or brands. The company’s flexible investment options are tailored to any individual, family office or institution’s needs and include a broad assortment of barrel ages and mash bills from award-winning Kentucky distilleries, such as Bardstown Bourbon Company, Green River, Log Still, Western Kentucky, Wilderness Trail, LuxRow, and soon, Potter Jane Distilling, in addition to Great Northern and Stafford in Ireland.

Goode brings nearly two decades of banking experience, with a particular emphasis on the spirits industry, to Barrel Stock. Most recently, he served as Senior Vice President – Beverage Industry Manager at Truist, a leading U.S. commercial bank. Goode was Truist’s lead in orchestrating the acquisition of high-flying Blue Run Spirits to Molson Coors in the fall of 2023 and also provided financing for Penelope Bourbon leading up to their sale to MGP that same year. While at Truist, he served as the original architect and leader behind the company’s Barrel Financing Program, which became one of the largest platforms for barrel lending across the commercial banking landscape.

Prior to that, Goode held the position of Director - Food & Beverage - Retail & Distribution Industries for BMO Harris Bank and Senior Vice President for Wells Fargo’s beverage group. Throughout his career, he has originated more than $3 billion in loan commitments helping finance mergers and acquisitions; leveraged buyouts; project financings; facility expansions; subordinated debt refinancings and restructurings; and equity raises. His former client list is expansive across the spirits and broader beverage landscape, including companies such as Brindiamo Group, Bardstown Bourbon Company, Green River Spirits, MGP, Heaven Hill, Potter Jane Distilling Company, Whiskey House of Kentucky, Traverse City Whiskey Co., and Still Austin Whiskey Co., among others.

“As a wholesale bourbon trading firm that secures, ages and eventually sells the whiskey that will one day make it onto the shelf of your favorite store, it is critical for Barrel Stock to have a leader with a keen understanding of future markets and Joe has demonstrated his value in this area for countless spirits partners,” said Barrel Stock Co-Founder Dan Hogan. “As the demand for whiskey continues to grow in the U.S. and worldwide, we are targeting a 20%+ internal rate of return and feel strongly Joe will serve as a steady hand and trusted advisor for our valued clients interested in this unique investment opportunity.”

In addition to its investment platform, Barrel Stock also works directly with brands and other industry stakeholders to bring aged and more useful products and capital to the market through creative and thoughtful solutions.

“While whiskey has proven to be a lucrative asset-backed investment with an unprecedented downside protection for our limited partners and we will continue to provide those opportunities, one of my goals at Barrel Stock is to play a more direct role in facilitating financing, convening partnerships, and creatively solving supply chain and cash flow problems for commercial brands in this space as well,” said Goode. “Over time our model will evolve from simply holding and trading bulk whiskey into a capital and liquid supplier to brands and industry stakeholders to help support and drive meaningful growth in the industry.”

Goode holds a degree in Finance and Real Estate from Northern Iowa University and is based in Atlanta, Georgia.

ABOUT BARREL STOCK TRADING CO.

Barrel Stock Trading Co. was founded in 2020 by former software company entrepreneurs Dan Hogan and Clint Smith. The Nashville-based company is a leading investment platform offering consumers and institutions a gateway into the lucrative wholesale whiskey market. Barrel Stock sources its expansive whiskey inventory from only the finest distilleries in the world, offering clients an array of whiskey investment options from varied geographies, in addition to a wide range of ages and mash bills. Learn more at www.barrelstocktrading.com

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Richard Childress Racing and Rebel Bourbon Revved Up to Roll

Rebel Bourbon continues sponsorship of Richard Childress Racing and driver Kyle Busch for 2025 NASCAR Cup Series season

WELCOME, N.C., Jan. 21, 2025 -- Bardstown, Kentucky-based Rebel^® Bourbon kicks off 2025 as the Official Bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. Following a successful first year in 2024, Rebel Bourbon once again joins RCR and cranks up the fan fun as a multi-race primary sponsor with more opportunities in store for the 2025 season including a new Rebel paint scheme. Busch will race the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races beginning with the EchoPark Automotive Grand Prix on Sunday, March 2 in Austin, Texas.

"We can't wait to keep the excitement going in 2025 after connecting with thousands of Rebel, Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain," said Philip Lux, brand manager for Rebel Bourbon. "We're building on the success of year one with a lot more in store for fans at the track, in race markets and at retail plus a lot of interactive social content in year two."

Busch's No. 8 Chevrolet will feature an all-new full Rebel Bourbon branded wrap. The design honors the craftsmanship of award-winning Rebel Bourbon. Inspired by American oak Rebel Bourbon barrels, the roof and hood feature a rich wood-grain design on the top half of the car. The bottom half features dark visuals made to resemble char from inside the barrels, which gives Rebel Bourbon its signature color and unapologetically bold flavor during aging. The Rebel logo stands out loud and proud, and Rebel branding also will appear on Busch's uniform, helmet, and other elements throughout the 2025 racing season.

"Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season," said Torrey Galida, president of Richard Childress Racing. "The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum."

Visit RCRRacing.com and RebelBourbon.com to learn more about the partnership in the coming weeks.

Rebel Bourbon and Richard Childress Racing remind everyone 21 and older to drink responsibly – and never drink and drive.

About Luxco:
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2025 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).

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J. Mattingly 1845 Distillery Offers Custom Bourbon for Valentine's Day

Special Pricing of $99 is a Sweetheart of a Deal

FRANKFORT, Ky., Jan. 21, 2025  Gifting your valentine their very own custom bourbon just got a little easier with J. Mattingly 1845 Distillery's custom bourbon experience, available online or in person at its distillery in Kentucky. Choose your own bottle, and have it filled with J. Mattingly 1845's double-staved™ bourbon or rye. Choose your wax colors for the bottle's seal. Then romanticize your personal message for the bottle label. The J. Mattingly 1845 cupids will hand bottle it to your custom specifications and have it shipped to your sweetheart's door just in time for Valentine's Day.

Named one of Maxim.com's Top Bourbons of 2024, J. Mattingly 1845's double-staved bourbon and rye whiskey are created using a proprietary method that adds additional charred oak staves to each barrel at just the right moment in its aging cycle to coax out extra flavor. These custom bottles are made using the same double-staved process, resulting in the same superior taste that whiskey reviewers are praising with descriptions such as "a real bourbon-lovers bourbon" and "thoroughly original and highly flavorful."

"The popularity of personalized gifts is on the rise, with 80 percent of consumers believing they are more thoughtful," said Harry Richart IV, president of J. Mattingly 1845 Distillery. "Our personalized bourbon experience, which allows you to choose everything down to what the label will say and the color of the wax on the top, ensures you'll give a gift that is both thoughtful and appreciated."

J. Mattingly 1845 Bourbon and its custom bourbon creation experience are available online at jmattingly1845.com and in person at its Distillery in Frankfort, KY. Orders placed by Feb. 3 are guaranteed to arrive by Valentine's Day. Gift cards are available for the online custom bourbon experience and make a perfect date night experience for couples looking for an interactive activity. Prices for the online bottles start at $99 for a 750 mL bottle, a sweetheart of a deal, considering they are usually $155. Shipping is available to 46 U.S. States.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together, father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.jmattingly1845.com

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World Whiskey Society Launches Limited Edition Doc Holliday Bottled in Bond Straight Bourbon Whiskey

NEW YORK, Jan. 21, 2025 - World Whiskey Society (WWS), renowned for its ultra-premium portfolio of rare whiskey expressions, proudly announces the launch of its latest release: Doc Holliday Bottled in Bond Straight Bourbon Whiskey. This limited-edition Bourbon expands the Doc Holliday portfolio, which includes 7, 8, 10, 11 and 15 year-old expressions.

"It's a remarkable addition to our portfolio and a celebration of truly extraordinary bourbon."

Crafted with precision, Doc Holliday Bottled in Bond Straight Bourbon Whiskey exemplifies the artistry of distillation. Made at a single distillery during one distilling season, this bourbon is aged for no less than four years in a federally bonded warehouse. Each bottle stands as a testament to WWS' unwavering dedication to quality.

Bottled at precisely 100 proof, this Bourbon offers a sensory journey from start to finish. The nose is greeted with a harmonious medley of caramelized apples and sweet maraschino cherry, complemented by hints of clove, nutmeg, and freshly roasted pecans. On the palate, expect a smooth and velvety texture that reveals layers of caramel, apple pie, and sweet cherry, accented by a gentle warming spice. A deep vanilla sweetness, balanced by savory nuttiness, offers a toasted, buttery flavor that lingers into a long and refined finish.

"We are thrilled to expand the Doc Holliday Collection with this exceptional Bottled in Bond Bourbon," said Alex Kogan, CEO of World Whiskey Society. "This release embodies the unyielding craftsmanship that defines our whiskeys. It's a remarkable addition to our portfolio and a celebration of truly extraordinary bourbon."

The Limited Edition Doc Holliday Bottled in Bond Straight Bourbon Whiskey is available for $39.99 per 750ml on WWS online shop. For more information about World Whiskey Society and its wide range of rare whiskeys, please visit - https://worldwhiskey.com/

About World Whiskey Society
Established in 2020, the World Whiskey Society (WWS) comprises an ultra-premium collection of rare expressions previously unavailable to even the most sophisticated whiskey enthusiasts. WWS scours the globe far and wide with a singular goal in mind – uniqueness – before selecting a distillery partner to join WWS. Or they may choose to release something completely new by finishing small-batch American bourbon in exotic oak barrels from Japan. Whether it is the Classic Collection, the Reserve Collection, the tributes to Doc Holliday, or the Diamond Collection, WWS offers whiskies for everyday enjoyment and moments of celebration.

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Chicken Cock Whiskey Awarded the Triple Crown Award in the America's Best Beverage Awards

Small Batch Bourbon Recognized as the Best in Show

BARDSTOWN, Ky., Jan. 21, 2025 - Chicken Cock Whiskey, one of America's oldest whiskey brands, proudly announces that their Small Batch Bourbon has earned the prestigious Triple Crown Award at the inaugural America's Best Beverage Awards. This new competition celebrates excellence in the emerging categories of Hemp THC beverages and spirits, utilizing a comprehensive multi-tiered judging process that spans state, regional, and national levels. America's Best aims to raise industry standards by offering a merit-based evaluation system, providing consumers and trade professionals with clear, geographically relevant insights into top-performing products.

The Triple Crown Award is given to one spirit after three rounds of an intensive two-day blind evaluation by an esteemed panel of industry experts. In addition to the highest honor, Chicken Cock Small Batch Bourbon received Double Gold in the Regional Awards and National Awards, leading to the best in State, Region and Category, also known as The Triple Crown.

"From the moment we released Chicken Cock Small Batch Bourbon, we believed it was something exceptional," said Matti Anttila, CEO of Grain & Barrel Spirits. "This recognition affirms our commitment to bold flavors and uncompromising quality."

The Small Batch Kentucky Straight Bourbon Whiskey is matured to the peak of perfection and bottled-in-bond at 100 Proof (50% ABV). Small Batch (SRP: $69.99) is available for purchase online at select retailers and in stores where Chicken Cock Whiskey core products are sold. For more information please visit https://chickencockwhiskey.com/.

About Chicken Cock Whiskey
In 1856, James A. Miller established the Chicken Cock Whiskey brand in Paris, KY after his successful venture producing his celebrated J.A. Miller's Old Bourbon, which dates back to the late 1830s. In the decades that followed, Chicken Cock Whiskey quickly became a nationally distributed brand that was synonymous with a high-quality reputation and was the first brand in Bourbon County to ship its whiskey internationally.

In 2012, Matti Anttila, Grain & Barrel Spirits CEO, rediscovered the brand and set out to resurrect it to its high-quality reputation and celebrated past. Since then, Chicken Cock Whiskey has become one of the most rapidly growing whiskey brands with its award-winning Kentucky Straight Bourbon and Kentucky Straight Rye whiskey releases, along with multiple highly sought-after limited releases, which are made in partnership with Bardstown Bourbon Company as part of its collaborative distillation program.

For more information, please contact Eliza Williams, Colangelo & Partners Public Relations, ewilliams@colangelopr.com

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Stranahan's, The Number One-Selling¹, Most-Award-Winning² American Single Malt Whiskey Launches Founder's Release, Honoring American Single Malt's Federal Designation as a Distinct Alcohol Category

DENVER, Jan. 17, 2025-- Stranahan's^®, the nation's number one-selling American single malt, today announces Founder's Release: a special-edition, 12-year-aged, full-bodied whiskey at 120 proof - the highest proof liquid the brand has ever released on a national level. Founder's Release officially commemorates the historic moment set to take place on January 19th when American single malt becomes the first new whiskey category to be recognized in over 50 years - a federal action and landmark event that immediately elevates American single malts alongside bourbon and other iconic American spirits. At 12 years old, Founder's Release is among Stranahan's highest age statements – a claim few other brands in its category can make.

"Twenty years ago, Stranahan's began trailblazing the American single malt category, focusing on perfecting one recipe made with 100% malted barley, Rocky Mountain spring water, and time in American White Oak barrels—all crafted one mile high in Denver, Colorado," said Justin Aden, Head Blender at Stranahan's. "Over the past two decades, we've become the most awarded in the category, amassed perhaps the deepest inventory of well-aged American single malt, and demonstrated what's possible with dedication to one craft." Aden continued, "We've long carried a torch for American single malt, and we couldn't be prouder to see it recognized as an official category. Founder's Release 12 Year Old is a celebration of this milestone, our two decades of craftsmanship, and everyone—especially our loyal Stranafans—who have bottled their passion and stayed the course alongside us."

Stranahan's cask strength limited edition Founder's Release first matured in new, charred American white oak barrels before finishing time in casks that had previously matured bourbon and blonde ale for a total maturation time of 12 years. The resulting liquid is rich with milk chocolate, coffee cream liqueur, pecan and nutmeg on the nose and palate, while amaretto, bubbly cream soda and clove spice round out the finish. Like every Stranahan's bottle, Founder's Release is made from 100% malted barley and cut with Eldorado Spring water, mashed, fermented, distilled, aged and bottled entirely one mile high in Denver, CO.

Stranahan's was founded by Jess Graber, a one-time Colorado moonshiner who opened his state's first legal, post-Prohibition distillery in 2004. He took a chance on a type of whiskey that few knew at the time, but he was bullish about from the start. Founder's Release honors him and his craft alongside the category's official recognition.

"They said we were crazy, and maybe we were, but we were believers in American single malt from the start. It was time to wake people up to what American whiskey could be. And now, to see American single malt get the recognition and attention it deserves, all I can say is, it's a very proud day," said Graber. "It's a day to celebrate what we do best and raise a glass. Cheers!"

Fans in Stranahan's hometowns of Denver and Aspen are also invited to a multi-day Designation Day celebration. Throughout the month of January while supplies last, the brand's distillery and Aspen Whiskey Lodge will pour drams of four ultra-rare, iconic Stranahan's whiskeys from deep in the vaults: a once-in-a-lifetime opportunity to mark a historic event for American single malt whiskey.

"As the category leader in American single malt whiskey and one of its pioneers, Stranahan's applauds the TTB's designation of American single malt whiskey as an official category," said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, Stranahan's parent company. "This opens up the possibility of American single malt whiskey to the global market, with a product that can compete head to head with the most prestigious whiskey brands in the world. Move over scotch. American single malt whiskeys are here to stay."

Founder's Release is the newest expression from the most award-winning, pioneering, ever-innovating leader in American single malt – one that has dedicated itself to and has solely produced this distinct type of American whiskey for over 20 years, borne of 100% malted barley, yeast, pristine Rocky Mountain water and time in the barrel. This liquid was maturing and awaiting the monumental day when the federal government would issue standards that define American single malts and protect producers that strictly adhere to those standards. Stranahan's vigorously advocated for category ratification as a longtime member of the American Single Malt Whiskey Commission. That day has finally come. Fans can be one of the first to order Founder's Release by getting notified of its availability here, with delivery expected later this winter.

Tasting Notes

• Age: 12 years
• Nose: Milk chocolate, flat cherry cola, nutmeg
• Finish: Nutella, bubbly cream soda, clove spice
• Proof: 120 Proof / 60% ABV

Photos of Stranahan's and Founder's Release can be downloaded here.

About Stranahan's Colorado Whiskey

Stranahan's Colorado Whiskey is the number-one-selling and most-awarded American single malt. Founded 20 years ago as a category pioneer, its American single malt whiskey is composed of 100% malted barley and cut with Eldorado Spring water, aged in new American white oak barrels. From grain to glass, Stranahan's whiskey is distilled and bottled at its Colorado distillery, the state's first legal distillery since Prohibition. The brand opened Stranahan's Whiskey Lodge in Aspen in 2024, near where its founders met more than two decades ago and first made their whiskey. Lodge guests can enjoy innovative cocktails, elevated alpine-inspired bites, and pours of rare American single malt whiskey among majestic mountain views. Stranahan's expressions include Original, Blue Peak, Sherry Cask, Diamond Peak, Mountain Angel 10 Year Old, Mountain Angel 12 Year Old, Aspen Exclusive Calvados Cask, the ultra-limited-edition annual release, Snowflake, and a series of distillery and experimental exclusives. As one of the first American single malts, Stranahan's is committed to building recognition and admiration for the category globally. To learn more, visit Stranahans.com.

Stranahan's^® Colorado Whiskey. 60% Alc./Vol. (120 proof). ©2025 Stranahan's Colorado Whiskey, Denver, CO. Please drink Stranahan's^® Colorado Whiskey responsibly.

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¹ Nielsen Total x AOC + Liquor + Conv, Eq Vol, Nielsen 52 W/E 7.15.24; comparison to other ASM brands
² Claims based on 2020 – 2023 award results; third-party audit conducted by Avid Marketing Group

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Penelope Bourbon releases rare American Light Whiskey

Special release of 17-year expression highlights both heritage and innovation

ST. LOUIS, Jan. 15, 2025-- Penelope Bourbon celebrates a unique chapter in whiskey history with its latest release of American Light Whiskey. This year's rare release features whiskey distilled at 189 proof in 2006 at the historic Seagram's site in Lawrenceburg, Indiana, which is now the Ross & Squibb Distillery. The whiskey was aged for 17 years in second-fill oak barrels and bottled at cask strength of 138.8 proof (69.4% ABV). The result of the unique distilling and aging process is a standout offering with a smooth, mellow profile. A very limited supply of Penelope American Light Whiskey will be available beginning in February in select markets at a minimum suggested retail price of $99.99.

In contrast to higher proof bourbons which can be bold and intense, Penelope American Light Whiskey is an approachable and refined expression. Due to the unique production methods and limited number of bottles available, it's a must-have for collectors and enthusiasts.

"American Light Whiskey is always one of our favorite releases of the year," said Michael Paladini, Penelope founder and vice president of strategy for MGP. "We released a 13-year-old American Light Whiskey in 2021 and a 15-year-old in 2024. This year's release will be a 17-year-old American Light Whiskey, which are the oldest barrels we have ever released. Rich and flavorful, this is truly a special whiskey, and we are excited to get it out into the market."

Penelope American Light Whiskey is crafted from a mash bill of 99% corn and 1% malted barley. With sweet and smooth aromas of butterscotch, cake batter and cotton candy, Penelope American Light Whiskey imparts flavors of brown sugar, vanilla bean ice cream and light orchard fruits. The lingering finish features notes of light butter, waffle cone and powdered sugar.

"This release is the result of an innovative chapter in the history of American whiskey," said Danny Polise, Penelope founder and master blender. "The high corn mash bill and long aging really brings out unique character in the batch. It's truly been a pleasure to watch this whiskey evolve with aging and be able to release this 17 year batch after our prior 13 and 15 year releases."

Penelope American Light Whiskey is part of Penelope's annual Limited Releases – exclusive offerings featuring some of the rarest and more unique barrels, representing the pinnacle of blending innovation and barrel selection. Other Limited Releases include F*ck Cancer and award-winning Toasted Rye. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON 
Founded in 2018, Penelope Bourbon has become one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope Bourbon offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions, known for their smoothness and rich flavor, perfect for sipping neat or mixing in cocktails.

Penelope's core expressions, including Four Grain, Barrel Strength, Architect, and Toasted Bourbon, have won more than 40 awards across the spirits industry. In 2024 alone, Penelope won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted Rye, alongside innovation awards for limited releases such as Rio.

Penelope Bourbon continues to innovate within its Cooper Series, Limited Releases, and Estate Collection, further establishing its place among the top premium whiskey brands. Today, Penelope is available in 49 states and seven countries, proving that with passion, dedication, and love, anything is possible.

For more information, visit penelopebourbon.com or follow us on social media @penelopebourbon (Instagram/Facebook).

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ANGEL'S ENVY AND EAST OLIVIA COLLABORATE ON LIMITED-EDITION VALENTINE'S DAY FLORAL GIFT SET

The limited-edition Valentine's Day gift set includes a bespoke card with a pressed floral bundle that doubles as an edible cocktail garnish, a bottle of ANGEL'S ENVY, and a recipe to make and share the perfect Valentine's Day Manhattan cocktail.

Starting today, whiskey enthusiasts and romantics can purchase the set on AngelsEnvy.com for $55.00.

HAMILTON, Bermuda, Jan. 15, 2025 - ANGEL'S ENVY®, the global brand that produces finished whiskeys at their Louisville-based distillery, is partnering with women-led floral innovators East Olivia to offer a limited-edition Valentine's Day Floral Gift Set. Now through February 4th, whiskey enthusiasts and romantics can visit ANGEL'S ENVY's website to purchase the gift set for $55.00 while supplies last.

What's included in the ANGEL'S ENVY Valentine's Day Floral Gift Set:

A first-of-its-kind, hand-crafted greeting card that doubles as a handmade floral garnish to perfectly finish the featured ANGEL'S ENVY Valentine's Day cocktail: Amore Manhattan. Each bundle is handcrafted by East Olivia.

• A 750ml bottle of the award-winning ANGEL'S ENVY Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels, accompanied by a custom-fit ruby red gift bag.
• A recipe card for the Amore Manhattan cocktail, offering a romantic twist on the classic recipe and instructions for how best to use your bouquet to garnish the cocktail for Valentine's Day.

How to Gift the ANGEL'S ENVY Valentine's Day Floral Gift Set:

• Upon receiving the gift set, open the package to find the greeting card adorned with a bundle of edible flowers.
• Inside the card is a blank space on the left and the greeting "Cheers to a love even the angels would envy" on the right—perfect for a handwritten Valentine's Day message to your special someone.
• Once your note is complete, place the bottle of ANGEL'S ENVY Kentucky Straight Bourbon Finished in Port Wine Barrels into the custom-fit ruby red gift bag. Present it alongside your personalized card featuring the handmade bundle of floral garnishes for a thoughtful, personal, memorable gift.
• Together, craft the ANGEL'S ENVY Amore Manhattan cocktails, topping each one with floral garnishes of your choosing from the edible bouquet for the perfect Valentine's Day finishing touch.

"As the most giftable bourbon, ANGEL'S ENVY believes every great gift—or cocktail—deserves a perfect finishing touch," said Maria Dao, Marketing Director at ANGEL'S ENVY. "This Valentine's Day, we're thrilled to partner with East Olivia, a brand that shares our passion for pushing the boundaries of our respective crafts. Together, we've created a thoughtful gift that serves an experience as refined as our finished whiskeys."

Consumers are increasingly seeking memorable, personalized gifts that create meaningful experiences. Through their partnership, ANGEL'S ENVY and East Olivia are offering a creative alternative to the traditional Valentine's card and bouquet that feels truly unique and thoughtful.

"This collaboration with ANGEL'S ENVY embodies our shared vision for creativity that cares— for people, for the planet, and for lasting connections," said Kelsea Olivia, Founder of East Olivia. "By combining beautifully pressed bespoke florals with their refined whiskey, we've created a sustainable alternative that celebrates the ephemeral beauty of the moment, making it as special and meaningful as the occasion itself."

The limited-edition ANGEL'S ENVY Valentine's Day Floral Gift Set is available now on angelsenvy.com (in select markets) at a suggested retail price of $55.00.

Amore Manhattan Cocktail Recipe

Add a romantic twist to the classic Manhattan Cocktail with ANGEL'S ENVY:

• 2 oz Angel's Envy Kentucky Straight Bourbon Finished in Port Wine Barrels
• 1 oz Sweet Vermouth
• 2 - 3 Dashes Cocoa Angostura bitters to taste

Combine all in a mixing glass, add ice, then stir to chill and dilute. Strain into a coupe glass and garnish with raspberries and edible flowers that are adorned to your card.

ABOUT ANGEL'S ENVY

ANGEL'S ENVY is a global brand that produces finished whiskeys at their Louisville, Kentucky-based distillery. Founded in 2010, ANGEL'S ENVY was among the first American whiskey producers to employ a secondary finishing process broadly across its portfolio. Today, each of its award-winning whiskeys are finished in hand-selected barrels to add a distinct layer of flavor and complexity, and the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels, a Rye Whiskey Finished in Caribbean Rum Casks, and a Kentucky Straight Bourbon Finished in a blend of Hungarian, Chinkapin, and French Oak Barrels – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its distillery at 500 East Main Street in 2016, making it the first full-production whiskey distillery in downtown Louisville. In June 2022, ANGEL'S ENVY completed an $8.2 million expansion to its distillery, doubling annual guest capacity.

ANGEL'S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

ABOUT EAST OLIVIA

East Olivia is an inventive, women-fueled creative agency, deeply rooted in the belief that accessibility to beauty elicits authentic connection to ourselves, each other and the world around us. Established in (and continually inspired by) New York City, the EO team specializes in sharing beauty with you through our designer fresh and forever florals, creative production and event styling in the U.S. and abroad.

Our small but mighty team is focused around one simple idea: 'people over everything'. Building authentic connections with our clients is only possible through our talented team of creatives. Founded by Kelsea Olivia in 2016, East Olivia has long been a crew of experienced artists that make the unimagined a reality. Through every unpredicted change in our small business (and the world around us!), we have found resiliency in each other and in the very beauty we create.

At EO, we believe that everything we create is an opportunity to share who we are and what we believe in. A love for people, an innate sense of community and a commitment to the environment drive our work and define our impact. From our large-scale installations to our Forever Floral arrangements, we are continually working towards equity, sustainability and unity.

PLEASE DRINK RESPONSIBLY.

© 2025. ANGEL'S ENVY, ITS TRADE DRESS AND THE ANGEL WINGS LOGO ARE TRADEMARKS. BOTTLED BY LOUISVILLE DISTILLING COMPANY, LOUISVILLE, KY. KENTUCKY STRAIGHT BOURBON WHISKEY FINISHED IN PORT WINE BARRELS – 43.3% ALC. BY VOL.

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