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27 November 2024

Raise a Glass to Elegance: Kollea Offers an Exclusive Discount on Its Iconic Decanters This Black Friday

Raise a Glass to Elegance: Kollea Offers an Exclusive Discount on Its Iconic Decanters This Black Friday


Kollea is committed to enhancing the gifting experience for whiskey enthusiasts, driven by the values of gratitude and admiration.

LOS ANGELES, Nov. 26, 2024 As the Black Friday approaches, Kollea invites whiskey enthusiasts and gift seekers to elevate their celebrations with products that combine artistry, craftsmanship, and functionality. From Black Friday to Cyber Monday and beyond, until December 2, Kollea is offering an exclusive discount on its entire collection of whiskey decanters. With a range of designs that include the iconic Gun Series, the elegant Sports Series, the thrilling Casino Style, and the brand-new Space Sci-Fi Decanters, Kollea brings something for everyone.

Among the standout collections is the Gun Decanter Series, a viral sensation that has amassed over a million likes on TikTok, earning praise from millions of satisfied customers worldwide. Whether consumers are looking for the perfect gift or a show-stopping addition to their Black Friday celebrations, Kollea's decanters ensure every toast is unforgettable.

Discover Kollea's Iconic Collections

Gun Decanters: Bold Icons – 40% Off

The AK47 Whiskey Decanter, a top favorite, embodies boldness and style. Expertly hand-blown from premium lead-free glass, its striking design makes it an essential centerpiece for any celebration or collector's home. The sleek black gift box with a luxurious golden lion emblem enhances its appeal, making it a memorable gift for Christmas, birthdays, anniversaries, or housewarming parties. Its viral success on TikTok is a testament to its timeless charm and universal appeal.

Sports Series Decanters: Champion Style – 40% Off

A toast to champions. The Baseball Bat Decanter Set features a finely crafted baseball bat-shaped decanter and matching whiskey glasses, each hand-blown and lead-free. Perfect for sports enthusiasts, this set turns game nights into elegant celebrations. With its sophisticated design and thoughtful packaging, it's the perfect gift for coaches, fans, and loved ones who cherish the spirit of competition.

Casino Style Decanters: Vegas Vibes – 40% Off

Bring the thrill of the casino to home with the Texas Hold'em Poker Decanter Set, designed to impress with gold chip decals and dice-patterned glasses. Perfect for poker nights and social gatherings, it adds a unique and fun element to any event. The set includes whiskey stones and tongs, ensuring the perfect pour every time. Whether as a gift or a personal indulgence, this decanter is sure to start conversations.

Space Sci-Fi Decanters: Futuristic Flair – 40% Off

A new addition to the Kollea lineup, the Spaceship Whiskey Decanter Set is perfect for sci-fi lovers and dreamers. The dynamic design, inspired by legendary starships, blends artistic craftsmanship with functionality. The magnetic suspension of the whiskey bottle and oak barrel-inspired glasses adds a touch of futuristic wonder, making this decanter a centerpiece for any man cave, home bar, or collector's treasure trove.

Unmatched Craftsmanship and Superior Quality

Kollea's decanters are more than just functional pieces; they are works of art, meticulously crafted by master artisans. Each decanter is made from 100% lead-free glass, ensuring the safety and health of every user. Hand-blown to perfection, these decanters showcase exceptional durability and timeless elegance. Thoughtful details, such as silicone-sealed stoppers and sturdy wooden bases, enhance usability and ensure that every drop of your favorite spirit is preserved.

Packaged in luxurious gift boxes, each decanter exudes refinement, making it a thoughtful and impressive gift for whiskey enthusiasts, collectors, and anyone who appreciates fine craftsmanship.

More Than a Gift – A Commitment to Sustainability

At Kollea, every purchase contributes to a greener future. Through a partnership with One Tree Planted, Kollea plants a tree for every decanter sold. This initiative not only offsets the carbon footprint but also reflects the brand's dedication to sustainability and giving back to the planet. This Black Friday, customers can feel good about making a meaningful impact with every purchase.

Black Friday Exclusive Deals

  • Promotion Period: November 22 – December 2, 2024
  • Discount: 40% OFF sitewide, with savings of up to $39.99
  • Free Shipping: Available for all orders, ensuring a hassle-free shopping experience

Whether consumers are looking to treat themselves or find the perfect gift for a loved one, Kollea's Black Friday sale makes it easy to shop for premium whiskey decanters that deliver both style and substance.

A Global Sensation with Millions of Fans

Since its inception, Kollea has been dedicated to crafting elegant whiskey decanters that stand out for their artistry and functionality. With over a million loyal customers worldwide and its Gun Decanter Series gaining viral fame on TikTok, Kollea has become a trusted name in the whiskey accessory market.

About Kollea

Rooted in the principles of appreciation and gratitude, Kollea specializes in creating elegant spirit decanters that honor the art of whiskey drinking. The brand's mission is to offer beautifully crafted products that elevate every toast and create lasting memories. Whether it's a thoughtful gift or a personal indulgence, Kollea ensures that every customer experiences the perfect blend of quality and sophistication.

Act Now – Celebrate the Black Friday with Kollea

Don't miss this exclusive opportunity to own or gift a Kollea masterpiece. Visit www.kollea.com to explore the full collection and take advantage of these limited-time offers. Shop now and make this Black Friday truly unforgettable.

Paul John Indian Single Malt Launches Their Limited 2024 Christmas Edition

Paul John Indian Single Malt Launches Their Limited 2024 Christmas Edition

NEW YORK, Nov. 26, 2024  Paul John Indian Single Malt is excited to announce the launch of their 2024 Christmas Edition Indian Single Malt Whisky, which is the 7th edition release within this limited series. This unpeated Indian Single Malt is produced at the award-winning distiller of John Distilleries in Goa, India.

From the tropical shores of Goa along the west coast of India comes this rare unpeated expression with tints of deep gold and exotic aromas of mango and pineapple, delicious vanilla cake and an unexpected hint of sandalwood. Rare malt finished in Caribbean Rum Cask is skillfully vatted with malt matured in Virgin Oak Cask offering divine flavors of spice laced with coconut, candied orange and a dash of toasted oak. The finish is surprisingly rich in fruit tart and salted toffee with chewy tannins.

"We are excited to release the 7th edition within our exclusive Christmas Edition series, which we hope will bring joy to whisky collectors during the upcoming holiday season. We have seen an increase in consumer demand and anticipation surrounding each yearly Christmas Edition release, which inspires us at Paul John to continue to raise the bar on the quality of this limited and festive Indian Single Malt," says Paul P John, Chairman, John Distilleries Pvt Ltd.

In just over a decade, Paul John Indian Single Malt Whisky has grown to be the most awarded single malt in Asia with over 320 prestigious awards from across the world, including several Double Golds at the famed San Francisco World Spirits Awards and Chairman's Trophies at the Ultimate Spirits Challenge UK. The brand's unwavering commitment to excellence has firmly established it as the preeminent Indian single malt across the globe.

The Paul John 2024 Christmas Edition Indian Single Malt Whisky is now available at select retailers across the United States with a suggested retail price of between $79.99 and $84.99, at 46% ABV and comes in a 750ml size bottle within a festive tube. There were 7,000 bottles produced for the United States, which is imported by the Sazerac Company. For more information, please visit www.pauljohnwhisky.com.

About Paul John Indian Single Malt: Non chill-filtered and with no added colors or flavors, Paul John Indian Single Malts are distilled in the warm tropical climes of Goa. Created from Indian 6-row barley harvested from across the vast lands of Rajasthan and Haryana to the foothills of the Himalayas, Paul John Whisky was launched in 2012, is currently available in 49 Countries and has won over 305 acclaimed international awards till date.

Paul John Whisky presents a diverse collection of award-winning single malts designed to cater to every palate from the core expressions, Paul John BRILLIANCE and Paul John BOLD, to the Select Cask series including the sherry cask finished malts - Paul John Oloroso and Paul John Pedro Ximénez, and the all-time favorites Classic and Peated. The Zodiac series is globally renowned as Asia's Best Whisky and World's Finest Whisky award winners - Kanya by Paul John and Mithuna by Paul John. For more information, visit www.pauljohnwhisky.com

About John Distilleries: Established in 1996, under the guidance of Mr. Paul P John, John Distilleries grew to be a leading spirit company in less than a decade, not just in India, but across the globe. Sazerac Company, the largest family-owned distilled spirits company in the United States, is an active stakeholder in John Distilleries. John Distilleries has a strong portfolio of brands in various liquor categories including whiskies, brandy, and wines. The flagship brand of the company is Original Choice, one of the top selling brands in India's popular whisky segment and one of the top 10 selling whiskies in the world with sales exceeding 21 million cases a year.

J. Mattingly 1845 Distillery Offers the Gift of Personalized Bourbon with Black Friday Pricing

J. Mattingly 1845 Distillery Offers the Gift of Personalized Bourbon with Black Friday Pricing


Kentucky Distillery Offering Lowest Prices of the Season on Critically Acclaimed Bourbon

FRANKFORT, Ky., Nov. 27, 2024 - J. Mattingly 1845 Distillery is wrapping up a year of critical acclaim for its double-staved™ bourbon, and in the spirit of giving thanks, two of its most popular bourbons are available online at the deepest discount ever offered.

In honor of the "99.5" rating of its double-staved bourbon from a highly respected whiskey critic, J. Mattingly 1845 is offering both its Classic Bourbon and its online custom bourbon experience for just $99.50 each.  Both bourbons use its proprietary double-staving process that adds additional charred oak staves to each barrel at just the right moment in its aging cycle to coax out extra flavor.

J. Mattingly's custom bourbon experience is unparalleled in the industry, allowing you to create your own bottle of  J. Mattingly 1845's double-staved™ bourbon or rye.  Choose your wax colors for the bottle's seal with options of red and green swirl, candy cane swirl, or your custom color combination. Then dream up your bottle's name.  The J. Mattingly 1845 team will hand bottle it to your custom specifications and have it shipped to you or your gift recipient's door by the holidays if your order is placed by Dec. 16th. Priced normally at $155 per bottle, the $99.50 pricing is the lowest price ever offered for this unique and highly personalized gift and is only available from Wednesday, Nov. 27 through Tuesday, Dec. 3rd online at www.jmattingly1845.com.

J. Mattingly 1845's Classic Bourbon, a six-and-a-half-year blend of J. Mattingly's double-staved bourbon, is also offered online for $99.50, for a limited time.  With whiskey reviewers describing it as "a real bourbon-lovers bourbon" and "thoroughly original and highly flavorful," this bourbon is a great buy with a savings of over $20.

"We've never offered these two bourbons at such a steep discount, but due to the excitement and critical acclaim around the launch of our Classic Bourbon earlier this year, we wanted to say 'thanks' to our fans with this special pricing," said Andrew Varga, founding partner, J. Mattingly 1845 Distillery.  "In addition to our Classic Bourbon, we have our custom bourbon experience, which allows you to choose everything from the color of the wax on the seal to the name of your bottle. Either offering will please even the most challenging recipient on your list."

J. Mattingly 1845 Classic Bourbon and its custom bourbon creation experience are available online at jmattingly1845.com with the special $99.50 pricing available until Tuesday, Dec. 3rd.  Gift cards are also available online and make the perfect present for that hard-to-buy-for bourbon connoisseur.  Shipping is available to 46 U.S. States.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.JMattingly1845.com.

The Balvenie 30-Year Single Malt Scotch Whisky

The Balvenie 30-Year Single Malt Scotch Whisky

The Balvenie 30-Year Single Malt Scotch Whisky 47.3%-ABV 700ml.

26 November 2024

Chattanooga Whiskey Experimental Single Batch Series Amaro Barrel Finished Rye Whiskey

Chattanooga Whiskey Experimental Single Batch Series Amaro Barrel Finished Rye Whiskey

Chattanooga Whiskey Experimental Single Batch Series Amaro Barrel Finished Rye Whiskey 51%-ABV 750ml.

25 November 2024

Crooked Creek Distillery Signature Bourbon Whiskey

Crooked Creek Distillery Signature Bourbon Whiskey

Crooked Creek Distillery Signature Bourbon Whiskey 45%-ABV 750ml.

Casey Jones Distillery Launches Founder's 10th Anniversary Blend

Casey Jones Distillery Launches Founder's 10th Anniversary Blend

Distillery Welcomes Local Community & Whiskey Lovers to Celebrate 10 Year Anniversary on November 29th & 30th with Bottle Your Own Bourbon Event, Food Truck, Live Music & More

Hopkinsville, KY (November 25, 2024) – Award-winning Casey Jones Distillery – renowned for pioneering the use of handmade square pot stills and its storied family legacy of Prohibition-era bootlegging – marks a decade of American Whiskey and Moonshine production with the release of a special, limited-edition Founder’s 10th Anniversary Blend. An homage to the distillery’s namesake and Master Distiller Arlon “AJ” Jones’ grandfather – the formidable Kentucky moonshiner Alfred “Casey” Jones – the Founder’s 10th Anniversary Edition is a unique blend of Kentucky Straight Bourbon Whiskey and Barrel Cut, a proprietary spirit distilled from corn and cane. Starting November 29th, the Founder’s 10th Anniversary Blend will be sold exclusively at the Hopkinsville distillery for $99.99 per 750ml bottle.

“Casey Jones Distillery came to life after a series of unplanned events, which began when my wife (Peg) and I acquired the last and only legal still my grandfather ever built. Naturally, when a man has a still sitting in his garage, he's going to use it. When we started out, our goal was to build upon our family legacy by crafting Kentucky Bourbons and Whiskeys that proudly bear the Casey Jones name. Honoring my granddaddy’s history meant digging into the family archives, so we brought back those old-school recipes and honored the game-changing copper square pot still he designed. We obtained our distilling license on November 1, 2014, and never looked back. Ten years later, we are proud to be a growing American Distillery that celebrates tradition, craftsmanship, and family,” said Master Distiller Arlon “AJ” Jones.

Cask strength and bottled at 103.3 proof, the Founder’s 10th Anniversary Blend was expertly distilled on AJ’s handmade square pot copper still, aged to perfection, and then blended to taste. Combining the best of the Barrel Cut and high corn bourbon mash bills, the result is a smooth and full-flavored expression perfect for everyday sipping. As a nod to AJ’s moonshining roots, the mash bill features cane alongside more traditional whiskey grains, including corn, rye, and malted barley. The resulting blend is an exercise in ingenuity, combining the bold character of 50% corn and 50% cane from Barrels #200 and #234 with the nuanced complexity of Barrel #160, crafted from 96% corn. 3% rye and 1% malted barley.

A blend of two five-year-old barrels, the nose on the whiskey opens with sweetened brown butter and brown sugar to reveal vanilla and teakwood as the liquid breathes. Upon first sip, there is a definitive heat, but as the palate acclimates a delightful bittersweet cherry flavor melds into caramel coffee bean with a pleasant mild earthiness and light smoke. The smooth and long-lasting finish completes the experience. Pour it into a glass and enjoy.

As an added tribute, the bottle is etched with an image of Casey himself, whose craftsmanship, superior moonshine, and innovation in still designs caught the attention of Al Capone and cemented Casey’s legendary status. Federally imprisoned twice and more times than that in Eddyville State Penitentiary for still building, Casey’s legend lives on today through his grandson Arlon, who has picked up the mantle and created a stellar portfolio of bourbons, ryes, specialty whiskies and moonshines with the same familial determination, grit, and experimental attitude to appeal to modern spirits drinkers.

To coincide with the release of the Founder’s 10th Anniversary Blend, Casey Jones Distillery will host a celebratory community gathering on Friday, November 29th and Saturday, November 30th, where guests may bottle their own bourbon with the help of fifth generation grandson DaQuane, who has been in the operation four years learning the craft. Signature cocktails, live music and food truck fare will also be part of the festivities. On Saturday, the Casey Jones team will break apart Barrel #234, one of the barrels used to create the Founder’s 10th Anniversary Blend. Each of the 24 staves will be stamped with the 10-Year logo and signed by husband-and-wife Co-Founders AJ and Peg. All guests may enter to win the Anniversary Barrel Head – a unique piece of Casey Jones Distillery history.

For more information, visit Casey Jones Distillery at www.caseyjonesdistillery.com and follow the company on Instagram @caseyjonesdistillery and on Tik Tok @caseyjonesdistillery.

About Casey Jones Distillery

Casey Jones Distillery was founded in 2014 by Arlon Casey Jones (“AJ”), grandson of Casey, and his wife Peg Hays. In 2022, the distillery welcomed a new partner, Cody Turner, to the team. Together, they operate the Hopkinsville, KY-based company with a focus on tradition and authenticity in the distillation of small-batch craft spirits. Building on an infamous family history of still building, bootlegging, and Kentucky whiskey, Casey Jones Distillery produces some of the finest, award-winning bourbon and moonshine in the Commonwealth.

22 November 2024

Redwood Empire Whiskey Launches Haystack Needle Single Barrel Program

Redwood Empire Whiskey Launches Haystack Needle Single Barrel Program



The exclusive, 53-barrel program includes bourbon and rye offerings.

GRATON, Calif., Nov. 21, 2024-- Redwood Empire Whiskey, distinct California whiskey crafted and aged in the ancient forests of the Redwood Empire, is thrilled to announce the launch of its new single barrel program. The brand's oldest grain-to-glass offering to date features a limited number of hand-selected barrels of Haystack Needle Bourbon and Rye, offering whiskey enthusiasts a unique opportunity to experience the depth and complexity of Redwood Empire's spirits.

"We have a deep connection with every barrel we make and a dedication to quality guides us through every step of the whiskey-making process," says Jeff Duckhorn, master distiller at Redwood Empire Whiskey. "We only distill four barrels a day and are focused on crafting spirits that truly express the grain character."

Haystack Needle embodies Redwood Empire's distillation philosophy, with each barrel offering a distinct harmony of grain, distilling, and aging. With ingredients sourced from local farms and matured in meticulously toasted and charred barrels, the whiskey develops a balanced flavor profile in the cool Redwood Empire climate.

"These barrels represent what we value in whiskey—a quiet, yet steadfast depth with layered influence that holds its own amongst the giants of the spirits industry," says Lauren Patz, master blender at Redwood Empire Whiskey.

Single barrel whiskeys are increasingly popular as consumers seek out unique, high-quality, and one-of-kind whiskeys. Redwood Empire Whiskey allowed select retail partners, bars and whiskey clubs to taste and select their own unique barrel of Haystack Needle for their customers.

The packaging for the single barrel program is as striking as the whiskey itself. Designed in collaboration with Stranger & Stranger, the bottles feature a unique redwood bark texture, inspired by the majestic trees of the Redwood Empire. This design element pays homage to the distillery's commitment to sustainability and its connection to the natural world.

Haystack Needle Single Barrel Bourbon and Rye Whiskey are available on Redwood Empire's website and at select retailers nationwide. To learn more about Redwood Empire Whiskey, please visit https://redwoodempirewhiskey.com/.

About Redwood Empire Whiskey:
Redwood Empire Whiskey is a distinct California whiskey made and aged in the ancient forests of the Redwood Empire. Founder Derek Benham and Master Distiller Jeff Duckhorn recognized that the region's climate and humidity would allow for a slow, even extraction of flavor during the whiskey aging process. Redwood Empire is owned by
Purple Brands, a brand-led business with an acclaimed portfolio of wines and spirits brands.

BASKETBALL STAR BAM ADEBAYO PARTNERS WITH MAKER'S MARK TO LAUNCH LIMITED EDITION BOTTLE

BASKETBALL STAR BAM ADEBAYO PARTNERS WITH MAKER'S MARK TO LAUNCH LIMITED EDITION BOTTLE


Bam and His Mom Marilyn Create a Custom Blend with Maker's Mark and Host A Celebration with NBA Teammates, Friends and Family in Miami

LORETTO, Ky., Nov. 21, 2024- Maker's Mark, the iconic Kentucky bourbon driven by the pursuit of better flavor and a better world, announced a collaboration with two-time Olympic Gold Medalist, NBA All-Star and Miami Heat starting center Bam Adebayo to launch his custom blend "Bam & Marilyn's 1 of 1," which is available at select retailers in Miami at the suggested retail price $69.99.

"My mom is my inspiration on and off the court, and it was a great experience to create our own custom blend of Maker's Mark," said Bam Adebayo.  "Bam & Marilyn's 1 of 1 celebrates what my mom and I both love best about the iconic Kentucky bourbon."

Co-hosted with Maker's Mark, Adebayo celebrated the launch on November 20 in Miami with a dinner and reception surrounded by friends and family. Guests including Cameron Wolfe (NFL Network) and DJ Irie sipped on Bam & Marilyn's 1 of 1 custom cocktails.

The University of Kentucky alum and his mother Marilyn Blount visited the Maker's Mark Distillery earlier this year to participate in the brand's Private Selection program, which allows individuals, retail and restaurant partners to purchase a barrel and explore their own taste visions of Maker's Mark.  At 112.2 proof, Bam & Marilyn's 1 of 1 boasts bold notes of vanilla and baking spice, as well as toasted coconut, and a light bright aroma of honey suckle and clove.

"It was a pleasure to host Bam and Marilyn at the Maker's Mark homeplace this summer – to share what makes our brand so special and to bring their taste vision of Maker's Mark to life through the Private Selection program," said Rob Samuels, eighth-generation whisky maker and managing director of Maker's Mark. "This partnership is a fantastic opportunity to combine our passion for exceptional bourbon with a deep commitment to supporting visionaries who create a positive impact in communities around the country." 

For more information, please visit www.makersmark.com/bam.

ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program. 

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2024 Maker's Mark Distillery, Inc., Loretto, KY.

Derek Trucks Announces Ass Pocket Whiskey Release No. 2: Holiday Edition

Derek Trucks Announces Ass Pocket Whiskey Release No. 2: Holiday Edition

Following the Sell-Out of Release No. 1 at Bourbon & Beyond, APW Introduces a High-Proof Holiday Bourbon in "Ass Pocket" Flask Size

JACKSONVILLE, Fla., Nov. 22, 2024 -- Multiple Grammy winner Derek Trucks today announces the second release of Ass Pocket Whiskey (APW), a limited holiday edition of his bold Kentucky Straight Bourbon. This special edition, bottled at a robust 122.5 proof, is crafted to warm up your holidays and designed to be cracked open on 12/25. APW's Release No. 2 is now available to order at AssPocketWhiskey.com, with shipments set to arrive by mid-December —perfect for holiday stockings.

Derek, along with his brother David, personally tasted the bourbon at multiple proofs to ensure that the 122.5 proof was more than just a reference to the holiday but also lived up to the quality established in Release No. 1. They were blown away, and APW "Holiday Proof" was born.

Following the rapid sell-out of APW's debut at Bourbon & Beyond, a few bottles of Release No. 1 were held back for the Revival Vintage Spirits Locker Program in Kentucky, providing a rare opportunity for bourbon enthusiasts who may have missed out on the initial sale to enjoy this celebrated first release at one of America's Best Bourbon Bars.

APW: A New Vision for Bourbon 
APW is born out of Derek's love for bourbon and his frustration with the growing trend of whiskey as a collectible to sit on a shelf rather than something to enjoy. In Derek's words, APW is here to let fans "have their whiskey and drink it too"—encouraging people to savor their bourbon, not just stash it away. By offering premium bourbon in a 200ml "ass pocket" flask size, APW makes it easy to enjoy high-quality whiskey without the pressure of hoarding a full-sized bottle that remains sealed.

About Derek Trucks
One of the most influential guitarists of the modern age and landing at #16 on Rolling Stone's' "Greatest Guitarists of All Time," Derek Trucks led his own Grammy Award-winning Derek Trucks Band for over 15 years and concurrently toured with Eric Clapton, Carlos Santana, and The Allman Brothers. Trucks was also the youngest person to be awarded a Grammy Lifetime Achievement Award for his 15-year collaboration with the Allman Brothers Band, for whom he was a member from 1999 until their last shows in 2014. As the Grammy-winning Tedeschi Trucks Band, Derek (singer/guitarist) and wife, Susan Tedeschi are known globally for their world-class musicianship that seamlessly blends distinctive genres of American music.

Lopping Crow Distillery Out Of The Woods White Whiskey

Lopping Crow Distillery Out Of The Woods White Whiskey

Lopping Crow Distillery Out Of The Woods White Whiskey 45%-ABV 750ml.

CROWN ROYAL JOINS FORCES WITH NATE SMITH AND SCOTTY HASTING TO SUPPORT VETERANS AS THE AWARD-WINNING WHISKY DONATES $50,000 TO CREATIVETS ON COUNTRY MUSIC'S BIGGEST NIGHT

CROWN ROYAL JOINS FORCES WITH NATE SMITH AND SCOTTY HASTING TO SUPPORT VETERANS AS THE AWARD-WINNING WHISKY DONATES $50,000 TO CREATIVETS ON COUNTRY MUSIC'S BIGGEST NIGHT

Crown Royal Paints Nashville Purple During "The 58th Annual CMA Awards" Week from launch of Crown Royal 31 Year Old in Partnership with Daniel Diamond to Generous Moment on CMA Awards Stage

NASHVILLE, Tenn., Nov. 21, 2024- In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashville.

o kick off the week, the award-winning whisky brand partnered with Daniel Musto of fashion brand DanielxDiamond to debut Crown Royal Aged 31 Years. Musto shared a collection of iconic looks from country music's biggest stars along with his tips for luxury western styling. The duo adorned guests with their very own custom DanielxDiamond Crown Royal jacket, a perfect accessory for CMA Awards week. Side-by-side with this rare whisky, the two icons cheers to craftsmanship, excellence and country music.

Continuing the star-studded week of celebrations, Crown Royal teamed up with New Artist of the Year nominee Nate Smith and veteran-turned-country-artist Scotty Hasting to raise a glass to Crown Royal partner, CreatiVets, a non-profit organization helping veterans navigate life after service through music. Last night, Crown Royal and Smith hit the stage at "The 58th Annual CMA Awards," highlighting the story of veteran Scotty Hasting's life-changing journey from Purple Heart recipient to one of country music's own. During an intimate conversation, Hasting shared how the support of CreatiVets led to him writing his first debut single and making his first appearance on the Grand Ole Opry stage. He also recounted moments from a recent performance in Nashville.

"I am so proud to be able to use music to reach people and help Veterans like myself, after returning home," said Hasting. "It's an honor to support CreatiVets and Crown Royal in their mission to continue to help people through music, too."

Amid roaring applause and a standing ovation, Smith announced a $50,000 donation to CreatiVets on behalf of Crown Royal. Since the start of their partnership, Crown Royal has spearheaded efforts to raise over $370,000 in support for this cause.*

"I'm humbled to put a spotlight on an organization as incredible as CreatiVets on country music's biggest stage," said Smith. "Crown Royal has been my go-to in the songwriting room and while on tour, and I've long admired their commitment to supporting veterans. Learning about CreatiVets' mission and Scotty's personal story  is something I'll never forget."

Crown Royal first partnered with CreatiVets in 2022,  and through Crown Royal's continued commitment and support over the past two years, CreatiVets has significantly fueled their mission, nearly doubling their annual number of veterans served in 2024. The brand's support has also helped enable a thirty-five percent increase in songwriting programs, while also facilitating the launch of new chapters and community initiatives.*

"As we returned to Music City for the seventh year, it was important for us to extend our presence and plant our purple flag in the heart of country music. We are proud to have celebrated the country music community from our new partnership with DanielxDiamond for Crown Royal Aged 31 to celebrating iconic artists at the 72nd Annual BMI Country Awards," said Jesse Damashek, Senior Vice President, North American Whiskeys at Diageo. "And of course, with generosity at the core of our brand we closed out the week with a memorable giveback moment. What an honor to have teamed up with Nate Smith and Scotty Hasting, to support our partner CreatiVets and highlight the incredible work they are doing for our veterans."

CMA Awards viewers at home had the opportunity to join in on the generosity by scanning a QR code that appeared onscreen or by visiting https://stage.crownroyal.com/cmacreativets. Each visit to the website (including by QR code scan) on or before November 21 will result in the brand donating an additional $1. These donations will be in addition to the $50,000 Crown Royal will contribute to CreatiVets mission.***

Crown Royal also sponsored the 72nd annual BMI Country Awards and continued celebrations as a sponsor of William Morris Endeavor's official CMA Awards after party. Country stars and industry alike gathered to toast with specialty cocktails crafted exclusively for the occasions, rounding out a week of unforgettable moments.

Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the CMA Awards
The first "CMA Awards Banquet and Show" was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA's other two television properties, "CMA Fest" and "CMA Country Christmas."

About Nate Smith
Bursting onto the scene a few short years ago, country vocal powerhouse Nate Smith has accumulated over 2 billion career streams, scored three multi-week No. 1 records ("Whiskey on You," "World on Fire" and "Bulletproof"), garnered multiple gold and platinum records, sold-out shows across the US and received numerous nominations for best new artist from the CMA Awards, ACM Awards, CMT Awards, iHeart Radio Awards and so many more.  Most recently, Smith received the award for ACM New Male Artist of the Year, Billboard's Rookie of the Year and Amazon's Breakthrough Country Artist for 2024. Smith's sophomore album, California Gold, was just released and debuted Top 15 on Billboard's Country Albums Chart.

About Scotty Hasting
In April of 2011, former Army Infantryman with the 1st Infantry Division 4th Squadron 4th Cavalry Scotty Hasting was left fighting for his life, flying out of Afghanistan on a medivac after being shot ten times. Narrowly escaping death, Hasting is now on a mission to help anyone struggling through his music. Despite only first picking up a guitar in 2020, Hasting signed with Black River Entertainment in 2023 and has already opened for incredible artists, including Dave Grohl, Tanya Tucker, Jelly Roll, Lee Brice, Chris Janson, and more. Hasting recently partnered with Operation Democracy and represented the U.S. with multiple performances in Normandy, France, during a week-long celebration commemorating the 80th anniversary of D-Day. Hasting released his debut EP, I'm America (5/3), stepped into the coveted Circle for his Grand Ole Opry debut (7/28), and shared the notable release, his own special version of "Til The Last Shot's Fired" with Lee Brice and Dolly Parton (10/15) .

About CreatiVets
CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. Learn more at creativets.org.