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01 October 2024

Griffo Distillery awarded Best Gin "White Spirit of the Year" by ASCoT Awards

Griffo Distillery awarded Best Gin "White Spirit of the Year" by ASCoT Awards

Griffo shined in blind taste test of rum, vodka, gin & tequila by the American Spirits Council of Tasters

PETALUMA, Calif., Oct. 1, 2024 Griffo Distillery, makers of "scientifically crafted spirits", is celebrating their latest and biggest award this year—Scott Street Gin has been awarded "White Spirit of the Year" by the ASCoT Awards. The international competition created by spirits personality and veteran tasting judge, Fred Minnick, hosts a blind judging of over 1200 spirits. Fred invites very talented expert judges, organizes panels, then they pick the best to go into a best-of-the-best finals. Griffo's gin was VOTED #1 in blind tasting of bests in vodka, rum, tequila, and other white spirits.

"Every year, I am amazed by a spirit that seemingly comes out of nowhere. Usually, the unaged Spirits category is dominated by tequila for good reason. But this year a gin came out of nowhere to win over our palates. And that gin was Griffo … "
—Fred Minnick, ASCoT Awards

"This is huge. But tell anyone outside the industry 'we won an ASCoT' and they'll think of a fancy necktie, not a prestigious international award … so we're gonna celebrate with events at some of our top gin accounts around the Bay and give out Griffo bandanas to wear like an ascot. We take our craft seriously, but our parties are quite the opposite."
—Tim Bushey, Griffo Sales Director

"Scott Street Gin is a bright and citrusy, California take on London Dry Gin, with Sonoma Meyer Lemons (from neighbors and friends) and wild & organic botanicals. It was our first spirit. We're so proud more people are discovering it."
—Dr. Mike Griffo, Head Distiller

ABOUT US: Griffo Distillery, founded 2013 in Sonoma County, specializes in premium "scientifically crafted" spirits and contract distillation utilizing locally sourced ingredients. We are driven to lift and defy expectations of flavor—through ingenuity and precision—and to enliven moments of togetherness.

Griffo produces some of the most unique and awarded spirits in the U.S. From our flagship gin and Cold Brew Coffee Liqueur using Equator Coffees, to our Stout Barreled Whiskey, all are made with the strong belief that marrying craft and science creates the most beautiful products.

The Whiskey Lab Uncharted Whisky Co Thunderstruck Auchroisk Distillery 7-Year

The Whiskey Lab Uncharted Whisky Co Thunderstruck Auchroisk Distillery 7-Year

The Whiskey Lab Uncharted Whisky Co Thunderstruck Auchroisk Distillery Speyside 7-Year 59.1%-ABV 700ml.

30 September 2024

Laws Whiskey House Appoints Two New Members to Its Board of Directors

Laws Whiskey House Appoints Two New Members to Its Board of Directors

Marc Satterthwaite and E. Lloyd Sobel bring added depth of experience and unparalleled industry acumen to Colorado's leading craft distillery

DENVER, Sept. 27, 2024 - Laws Whiskey House is pleased to announce the appointment of Marc Satterthwaite and E. Lloyd Sobel to its board of directors, bringing the total number of board members to five. The new board members bring invaluable experience that is well-aligned with the company's current needs and opportunities, especially from guiding companies through similar growth phases. Together, the board will prime Laws Whiskey House for success in the increasingly competitive landscape of the beverage-alcohol industry.

Sobel brings a wealth of experience from the beverage industry, having built a career spanning both supplier and distributor tiers. He began at Joseph E. Seagram and Sons, rising to vice president before joining Charmer Industries, where he became president. Sobel led the merger that created Empire Merchants and served as CEO for over a decade. His most recent roles include COO and CCO at Breakthru Beverage. In 2023, Sobel transitioned to consulting, working with Casamigos Spirits Company and other high-profile clients.

Satterthwaite adds further expertise in consumer packaged goods, managing global wine and spirits brands. During his 31-year tenure at Brown-Forman, he held various global and US executive roles in sales, marketing, and operations, including overseeing Australia, New Zealand, and the Pacific Islands. He managed iconic brands like Jack Daniel's and Woodford Reserve and chaired the National Alcohol Beverage Control Association's Industry Advisory Committee. After retiring in 2019, he continues to consult for major beverage brands.

"We're thrilled to welcome them to the board," says Al Laws, founder and president of Laws Whiskey House. "It's exciting to see our team grow and embrace new opportunities every day. Their combined experience will be invaluable as we continue to expand and shape our future."

Sobel and Satterthwaite are joining a board that is comprised of the following members:

  • Al Laws: Founder and president of Laws Whiskey House. Driven by passion, Al set out with a vision to make whiskey without compromises and a goal to create not just a distillery, but a village of like-minded people who shared his life's interest.
  • Christine Perich: A seasoned executive with over 30 years of leadership experience in finance and strategy, Perich has served in key roles such as CEO, COO, and CFO in private and public beverage sectors, guiding companies to sustained growth.
  • Kyle Wheeler: Managing Partner of First Beverage Group, a private equity investment firm with deep expertise and relationships in the beverage industry.

The new appointments come at a pivotal moment for Laws Whiskey House. The distillery is set to unveil a highly anticipated 4,000-square-foot tasting room next to its South Broadway distillery, five years in the making. This state-of-the-art space features a whiskey church with a two-story Gothic window, dedicated tasting rooms led by whiskey experts, and a second-story cocktail lounge with panoramic mountain views. This new, elevated whiskey experience will cement Laws' reputation as Denver's premier whiskey destination.

Together, the board will craft an ambitious growth strategy for the company, focusing on securing high-impact partnerships. This year, Laws Whiskey House achieved a major milestone by becoming the Official Whiskey of CU Athletics, launching the sponsorship with the release of Ralphie's Reserve Straight Bourbon. With another highly anticipated whiskey set to benefit the 5430 Alliance and CU's student-athletes, the partnership has already proven to be a resounding success—driving significant sales and elevating the Laws Whiskey House brand to new heights.

Witness Distillery Fayette County Fire Cinnamon Flavored Whiskey

Witness Distillery Fayette County Fire Cinnamon Flavored Whiskey

Witness Distillery Fayette County Fire Cinnamon Flavored Whiskey 35%-ABV 750ml.

27 September 2024

Spirits Of The Wasatch Yeti’s Dog White Lightning Whiskey

Spirits Of The Wasatch Yeti’s Dog White Lightning Whiskey

Spirits Of The Wasatch Yeti’s Dog White Lightning Whiskey distilled from a Bourbon mash 47%-ABV 375ml.

Introducing 'Hennessy Limited Edition by LeBron James'

Introducing 'Hennessy Limited Edition by LeBron James'


Hennessy and LeBron James team up for the first time to reveal a limited-edition V.S Bottle

COGNAC, France, Sept. 26, 2024  Hennessy, the world's leading cognac, and basketball legend LeBron James are proud to unveil 'Hennessy Limited Edition by LeBron James' - a V.S bottle collaboration available globally starting on September 30, 2024.

This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.

"As an admirer of Hennessy and its iconic brand, I've always appreciated its commitment to basketball and how it celebrates the sport's influence on and off the court," says James. "I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy."

The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James' impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.

"We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship," said Antoine Varlet, Senior Vice President, Hennessy U.S. "LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it's a statement about what's possible when two cultural icons come together."

To highlight the cognac's versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy's "Made for more" campaign, which shows how any drink or occasion can be made 'more' when you add Hennessy. Find the full recipe on hennessy.com.

Introducing 'Hennessy Limited Edition by LeBron James'

The 'Hennessy Limited Edition by LeBron James' V.S will be available for purchase starting September 30, 2024.

The leader in Cognac, the Maison Hennessy has shone around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy's spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The House's success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.

For further information, serves and collaboration details, please visit Hennessy.com or follow @HennessyUS on Instagram.

26 September 2024

J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings


Fall Spiced "Bourbon 31" and Custom Halloween Bottles Promise No Tricks, Just Treats

FRANKFORT, Ky., Sept. 25, 2024 - J. Mattingly 1845 Distillery is debuting scary-good whiskies this fall, with its first fall spiced Bourbon 31 Blended Bourbon and the ability to customize your own whiskey for your Halloween festivities through its J. Mattingly 1845 craft your bottle program

Bourbon 31 Blended Bourbon is a play on the brand's Bourbon 30 Bourbon brand and this limited-edition release was created for the Halloween season.  Bourbon 31 is a blend of three whiskies which have all undergone J. Mattingly 1845's Double Staving™ process and the blend consists of 51 percent Bourbon, 29 percent Light Whiskey and 20 percent Rye Whiskey. Double Staving is a proprietary process used by J. Mattingly 1845 Distillery that gives the whiskey inside the barrels additional surface exposure to charred barrel staves to impart more flavor and color. The Double Staved Classic Bourbon used in this blend has just scored a 96 from famed Whiskey Bible author Jim Murray.

"The flavor profile reflects flavors typically associated with fall, such as pumpkin, nutmeg and cinnamon."

J. Mattingly 1845 Welcomes Fall with New Whiskey Offerings

The Bourbon 31 Blended Bourbon was created by J. Mattingly 1845's team of expert blenders to reflect the flavors typically associated with fall. "When we blended these three whiskies, we were looking for a flavor profile that reflects flavors typically associated with fall, such as pumpkin and cinnamon while matching the light-hearted fun we're having by changing the brand name from Bourbon 30 to Bourbon 31 to celebrate the Halloween season," said Harry Richart, president, J. Mattingly 1845 Distillery.

Tasting notes for this bourbon describe it as having a nose of nutmeg, cinnamon, vanilla and walnut, with the flavors of brown sugar, cinnamon, and fall baking spices on the palate. On the finish, pumpkin bread, baker's chocolate and seasoned oak are prevalent.

Bourbon 31 is available online and at the J. Mattingly 1845 Distillery in Frankfort, KY.  Suggested retail pricing is $60 for a 750 mL and it is 98 proof.

J. Mattingly 1845 Custom Whiskey Program is the "Choose Your Own Adventure" of the whiskey world by allowing the buyer to choose between double staved™ bourbon, light whiskey or rye whiskey recipes, select their bottle shape, customize their own label, and even choose their own wax color from every color of the rainbow! This program is available online and in person at the Distillery and can result in some frighteningly fun labels and Halloween-themed wax colors.  Imagine expressing your innermost devilish (or angelic) thoughts on the bourbon bottle you give your favorite boo.

Pricing for the custom bottles start at $120 for a 750 mL bottle and shipping is available to 46 states.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

It all started in 1845, with John Graves Mattingly's first distillery in Marion County, Kentucky, Registered Distillery #2.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/

For more information about J. Mattingly 1845 Distillery visit www.JMattingly1845.com

The Bar Mitzvah Whisky Co Matured At 15 Speyside Single Malt Scotch Whisky First Fill Rum Cask Finish

The Bar Mitzvah Whisky Co Matured At 15 Speyside Single Malt Scotch Whisky First Fill Rum Cask Finish

The Bar Mitzvah Whisky Co Matured At 15 Speyside Single Malt Scotch Whisky First Fill Rum Cask Finish 46%-ABV 700ml.

Rare Character Whiskey to Launch New Line "Rare Character Limited Release"

LEXINGTON, Ky., Sept. 26, 2024  Rare Character Whiskey proudly announces the launch of their most ambitious release to date, the "Rare Character Limited Release" (RCLR). This new line kicks off with two distinct batches of Kentucky Straight Bourbon Whiskey, each crafted with unparalleled care and attention to detail.

Rare Character's Limited Batch Bourbon series is a testament to their expertise in sourcing and blending the finest barrels from across America. This series stands out by achieving remarkable complexity, depth, and flavor through the artful blending of diverse bourbon profiles. The Rare Character team scoured for the finest barrels to create a truly exceptional experience - their expertise in identifying and combining these unique barrels allowed them to go "beyond" the barrel with this limited release.

Batch #1 sets the stage with a unique blend that began with a foundation of 5.5-year Kentucky-distilled wheated bourbon. This was artfully layered with 8-year and 15-year Kentucky rye bourbons, meticulously combined to maintain consistency throughout the blending process. The result is a bourbon with a cask strength of 113 proof, striking a perfect balance that appeals to both high-proof enthusiasts and those looking for a versatile sipper. The base layer of 5.5-year wheat bourbon was critical, ensuring the sweet, dessert-like qualities remain prominent, while the addition of short barrels brings a harmonious balance of oak, tannins, flavor, and proof.

Batch #2 continues this tradition, with barrels earmarked during the selection for Batch #1 that displayed unique red fruit and citrus notes. This batch incorporates more 15-year bourbon and layers in 8.5-year bourbon, delivering a profile reminiscent of vintage whiskey with a silky mouthfeel and significant weight. With a cask strength of 110.52 proof, Batch #2 is designed to delight fans of well-aged selections, such as those from Brook Hill and Emerson Shotwell. Consistent with the overarching theme, the wheat bourbon shines through, complemented by carefully chosen barrels that enhance, rather than overpower, the core profile.

"These releases showcase the culmination of our blending process," explains Rare Character co-founder Pete Nevenglosky. "We've carefully selected and combined barrels with distinct profiles to create a whiskey that offers a layered complexity, capturing both the boldness and nuance we strive for in every bottle."

The bottle artwork for Batch #1 showcases a prominent llama, paying homage to the brand's history and serving as a tribute to longtime fans who have come to recognize the animal as a symbol of Rare Character's distinctive releases. This year, every Kentucky Bourbon release will feature the iconic llama, with subtle variations in design, adding a collectible aspect that whiskey enthusiasts will appreciate as part of our ongoing legacy.

"The first bottles of Rare Character Limited Release Batch #1 have already begun to hit shelves, and will be available in the following markets: CA, DC (online), IL, MA, NY, WI"

Looking ahead, Rare Character plans to expand the RCLR series with Batch #2 scheduled for release in the coming weeks, and additional batches planned for early 2025. Fans can keep up with the latest news by following @rarecharacterwhiskey on Instagram and subscribing to the newsletter at rarecharacterwhiskey.com.

About Rare Character Whiskey: Rare Character Whiskey is a purveyor of fine American whiskey, focused on unique selections tailored to each of our customers and partners. Through special relationships with top distillers across the country, Rare Character has exclusive access to expressions that have never been released to the public.

25 September 2024

Penelope Bourbon introduces premium 2024 Estate Collection

Penelope Bourbon introduces premium 2024 Estate Collection


Highly sought-after releases showcase the finest blends, barrels and finishes of aged barrel stocks

ST. LOUIS, Sept. 25, 2024  Penelope Bourbon introduced its new Estate Collection of limited-availability aged whiskey and bourbon releases – Founders Reserve, Private Select and Single Barrel. The collection represents the pinnacle of Penelope's craftsmanship, from hand-selected barrels to meticulously crafted blends. The new premium releases spotlight masterful innovations in aged wheat whiskey, exquisite blends of aged straight bourbon whiskey and exceptional hand-selected single barrel bourbon.

The 2024 Estate Collection reflects Penelope Bourbon Founder and Master Blender Danny Polise's passion for bourbon making as a journey of discovery and reinvention. To create the collection, Polise and his team evolved the brand beyond Penelope's well-known 4- to 6-year-aged offerings by selecting 9- to 11-year superior-aged barrels to develop the releases.

"It was a thrill to explore the warehouses and hunt for the perfect barrels to create the collection," said Polise. "We pride ourselves on the details in blending, and took a hands-on approach to find specific nuances and variations in order to curate these releases. The result is an outstanding premium collection illustrating the breadth of both fine distillate and blending."

The exceptional craftsmanship of the Penelope Estate Collection demonstrates the brand's commitment to offering a portfolio of high-quality aged products sought out by aficionados, and hand-crafted in limited allocations by Penelope's signature standards.

"Innovation and quality are at the heart of everything we do, and the 2024 Estate Collection takes those characteristics to an entirely new level," said Michael Paladini, founder, Penelope Bourbon and vice president of strategy, MGP Ingredients. "These three releases showcase the best of the best in our rickhouses, allowing us to create one-of-a-kind aged whiskeys that take Penelope to new heights. Each product in the Estate Collection is unique – from the blend to the age and the mash bill. There's something in this collection for everyone."

Penelope Founders Reserve features 24 barrels of experimental straight wheat whiskey with a mash bill of 95% wheat and 5% barley malt aged 11 years in charred new American oak barrels at the historic Ross & Squibb Distillery in Lawrenceburg, Indiana. Polise and the Penelope team tapped into the distillery's rich heritage to seek out and batch unique and rare spirits in five lots, and bottled the whiskey at cask strength to give each its own character, offering connoisseurs a unique and varied tasting experience. Each bottle of Founders Reserve is packaged in a dark green box featuring rich gold embossed Penelope Bourbon Estate Collection branding. The interior of the box lists complete details for all five lots.

Founders Reserve imparts an aroma of rich caramelized sugar and vanilla bean with a touch of cherry, flavors of maple buttercream frosting with hints of white pepper and a bit of oak, and a savory finish with lingering notes of brown sugar and toffee. Each of the five lots features a unique proof point:

  • Lot B: 118.4 proof (59.2% ABV)
  • Lot C: 116.6 proof (58.3% ABV)
  • Lot D: 109.5 proof (54.75% ABV)
  • Lot E: 107.6 proof (53.8% ABV)
  • Lot F: 108.2 proof (54.1% ABV)

Very limited quantities of Founders Reserve will be available for a minimum suggested retail price of $199.00 at Lux Row Distillers in Bardstown, Kentucky, and through e-commerce partners in select markets beginning in the October/November timeframe.

Penelope Private Select is an annual release that pushes the boundaries of what blended bourbon can be. This innovative expression showcases the unique characteristics of the finest 9-year-aged straight bourbon barrel stocks hand-selected from two different states. Bottled at 101.2 proof (50.6% ABV), the 2024 release features a mash bill of 74% corn, 20% rye, 1% wheat and 5% malted barley.

Penelope Private Select opens with rich caramel, vanilla custard and cherry fruit on the nose, with flavors of marshmallow, caramel, sweet cherry and black pepper on the palate. The finish of this distinctive bourbon features notes of vanilla crème brûlée, allspice and light smoke. A limited quantity of 6,000 (6-in) cases ship to retailers nationwide in September/October with a minimum suggested retail price of $79.99.

Penelope Single Barrel reveals the character that lies within the finest aged bourbon stocks. Each 10-year-aged barrel has been hand-selected from various warehouses and floors, revealing profiles too exceptional to blend. With two rye mash bill options – 21% and 36% –Penelope Single Barrel is a celebration of the individuality and complexity that can only be found in a single barrel of well-aged bourbon.

  • Single Barrel 21% is made from a mash bill of 75% corn, 21% rye and 4% malted barley. Bottled at 98 proof (49% ABV), this premium release opens with aromas of vanilla, caramel, dried fruit and sweet cherry followed by notes of caramel, buttercream frosting, maraschino cherry and light rye spice on the palate with a finish featuring dried cherry and marshmallow with lingering spice. Single Barrel 21% ships to Open states in October at a minimum suggested retail price of $89.99.
  • Single Barrel 36% is made from a mash bill of 60% corn, 36% rye and 4% malted barley. Bottled at 105 proof (52.5% ABV), this distinctive innovation features an aroma of butterscotch, vanilla and light fruit on the nose and flavors of candied caramel, vanilla and chocolate cocoa. The long rye spice finish features notes of lingering butterscotch and roasted nuts. Single Barrel 36% ships to Control states in October at a minimum suggested retail price of $89.99.

To learn more about where to find Penelope Bourbon Estate Collection releases, please visit PenelopeBourbon.com or the product locator here. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has been one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail.

Penelope's core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 40 combined awards and industry accolades. In 2024, the brand won Double Gold at the San Francisco World Spirits Competition for Barrel Strength (96 points) and Toasted Rye (99 points); Double Platinum at the ASCOT Awards for Barrel Strength; and Double Gold for Rio and an Innovation Award for Toasted at the SIP Awards.

In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Limited Releases and Estate Collection lines.

Today, Penelope Bourbon is sold in 49 states and seven countries. Proving that with enough love, care and hard work, anything is possible.

RPG Distilling Dragon’s Hooch Whiskey

RPG Distilling Dragon’s Hooch Whiskey

RPG Distilling Dragon’s Hooch Whiskey 3-months old 1st batch
40%-ABV 750ml.

24 September 2024

AMERICAN METAL UNVEILS INNOVATIVE NEW SONIC INFUSED WHISKEY USING THE SIGNATURE SOUND OF A CUSTOM MOTORCYCLE HAND-BUILT BY CO-FOUNDER JOSH ALLISON

AMERICAN METAL UNVEILS INNOVATIVE NEW SONIC INFUSED WHISKEY USING THE SIGNATURE SOUND OF A CUSTOM MOTORCYCLE HAND-BUILT BY CO-FOUNDER JOSH ALLISON


The new limited-edition whiskey features a patent-pending process that uniquely transforms the color and taste of its award-winning 90 proof Tennessee straight whiskey.

DANBURY, Conn., Sept. 23, 2024 - American Metal Whiskey, an extension of the award-winning American Metal Customs shop celebrated for its iconic custom cars and motorcycles, proudly unveils a new level of whiskey innovation: The Disciple. This limited-edition sonic infused whiskey, now available online in select states across the U.S. at americanmetalwhiskey.com, marks a new chapter in whiskey craftsmanship. Following the successful launch of its award-winning 90 proof whiskey and limited edition 10-year 96 proof single-barrel whiskey last fall, American Metal is thrilled to release The Disciple.

The whiskey: The Disciple (SRP $80 / 750ml; 45% ABV / 90 Proof) starts with American Metal's award-winning 90 proof Tennessee straight whiskey featuring a high corn mash bill that has been distilled in Tennessee and aged in Vermont. What sets it apart is American Metal's new patent-pending sonic infusion process, which incorporates the distinctive sound of The Disciple—a custom motorcycle handcrafted by co-founder and Master Builder Josh Allison.

"Infusing the signature sound of a custom bike that I built into the whiskey has never been done before, and it delivers a taste that is truly iconic in my opinion," explains Allison. "Our innovative approach allows us to show a clear transformation from point A to point B due to the sound of the motorcycle and marks an industry milestone by merging motorcycle sounds and whiskey."

This patent-pending process employs the sounds of The Disciple's vintage 1941 Harley-Davidson EL Knucklehead engine, played through a waterproof speaker that is submerged inside the new American Oak barrels to directly interact with the liquid. This infusion technique imparts rich, complex tasting notes and a unique color to the whiskey, reflecting American Metal's commitment to exceptional craftsmanship, boundary-pushing innovation, and a passion for creating custom vehicles and extraordinary whiskey.

Watch the video here.

Sailor Guevara of American Whiskey Magazine praises American Metal Whiskey's Sonic Infused whiskey, saying: "American Metal Whiskey's Sonic Infused whiskey is a testament to the brand's dedication to quality and excellence. The medium amber color is housed in a bottle that exudes strength, with a design that is both thoughtful and unique. The label, reminiscent of great album cover art, adds to the overall appeal. Every detail, from the cork design to the color palette, has been meticulously crafted, showcasing the brand's ability to create intrigue and individualism in its design. On the nose, it's clear this is no gimmick. Waves of brown sugar, rich cereal grain, and roasted almonds welcome you—just a hint of oak and decadent warm caramel. The initial palate is warm, bold, and velvety. A nice structure and mouthfeel are pleasant surprises. Sweet vanilla cream greets the tongue, and then peanut brittle and deep stone fruits arrive mid-palate, along with baking spices and a touch of roasted almonds in this long and lingering finish. It's a win in my book, with complex flavors packed into a highly drinkable whiskey."

Suggested cocktail: The Rowdy One

  • 2 ounces American Metal Whiskey
  • 2 bar spoons of 1:1 Demerara syrup
  • 2 dashes of Angostura Bitters
  • 2 dashes of Regans Orange Bitters

Stir with ice in a mixing glass. Strain over a king cube in an Old-Fashioned glass and garnish with a flamed orange peel.

The Disciple is priced at $80 and available online at americanmetalwhiskey.com where you can explore the full lineup of American Metal Whiskey. Emphasizing responsible consumption, the whiskey is also accessible in select bars, restaurants, and liquor stores nationwide, ensuring compliance with marketing regulations. Legal drinking-age adults can conveniently order online, with delivery options available in 41 states and DC. Experience American Metal Whiskey in person at the Harley Davidson Museum and Motor Bar in Milwaukee, WI, where American Metal is named the official whiskey. Retailers interested in carrying the whiskey can contact American Metal Whiskey at  info@americanmetalwhiskey.com.

About American Metal Whiskey:
American Metal Whiskey is a producer of small-batch, ultra-premium whiskeys that embody the same values of craftsmanship, creativity, and attention to detail that goes into every custom car and bike built at the American Metal Customs Shop. This love of whiskey and crafting expertise has created a collection of distinctive products that highlight the rich heritage and tradition of American whiskey making, while also infusing our innovative approach to the craft. American Metal Customs and American Metal Whiskey exemplify the spirit of American ingenuity and excellence while also sharing a commitment to world-class craftsmanship, an unwavering dedication to pushing the boundaries of what is possible, and a passion for creating custom cars, motorcycles, and insanely good whiskey. American Metal Whiskey is available for purchase online and in select U.S. liquor stores, bars, and restaurants.
americanmetalwhiskey.com. For more information on the American Metal Customs shop please visit americanmetalcustoms.com.