Penelope Bourbon introduces premium 2024 Estate Collection

Highly sought-after releases showcase the finest blends, barrels and finishes of aged barrel stocks

ST. LOUIS, Sept. 25, 2024  Penelope Bourbon introduced its new Estate Collection of limited-availability aged whiskey and bourbon releases – Founders Reserve, Private Select and Single Barrel. The collection represents the pinnacle of Penelope's craftsmanship, from hand-selected barrels to meticulously crafted blends. The new premium releases spotlight masterful innovations in aged wheat whiskey, exquisite blends of aged straight bourbon whiskey and exceptional hand-selected single barrel bourbon.

The 2024 Estate Collection reflects Penelope Bourbon Founder and Master Blender Danny Polise's passion for bourbon making as a journey of discovery and reinvention. To create the collection, Polise and his team evolved the brand beyond Penelope's well-known 4- to 6-year-aged offerings by selecting 9- to 11-year superior-aged barrels to develop the releases.

"It was a thrill to explore the warehouses and hunt for the perfect barrels to create the collection," said Polise. "We pride ourselves on the details in blending, and took a hands-on approach to find specific nuances and variations in order to curate these releases. The result is an outstanding premium collection illustrating the breadth of both fine distillate and blending."

The exceptional craftsmanship of the Penelope Estate Collection demonstrates the brand's commitment to offering a portfolio of high-quality aged products sought out by aficionados, and hand-crafted in limited allocations by Penelope's signature standards.

"Innovation and quality are at the heart of everything we do, and the 2024 Estate Collection takes those characteristics to an entirely new level," said Michael Paladini, founder, Penelope Bourbon and vice president of strategy, MGP Ingredients. "These three releases showcase the best of the best in our rickhouses, allowing us to create one-of-a-kind aged whiskeys that take Penelope to new heights. Each product in the Estate Collection is unique – from the blend to the age and the mash bill. There's something in this collection for everyone."

Penelope Founders Reserve features 24 barrels of experimental straight wheat whiskey with a mash bill of 95% wheat and 5% barley malt aged 11 years in charred new American oak barrels at the historic Ross & Squibb Distillery in Lawrenceburg, Indiana. Polise and the Penelope team tapped into the distillery's rich heritage to seek out and batch unique and rare spirits in five lots, and bottled the whiskey at cask strength to give each its own character, offering connoisseurs a unique and varied tasting experience. Each bottle of Founders Reserve is packaged in a dark green box featuring rich gold embossed Penelope Bourbon Estate Collection branding. The interior of the box lists complete details for all five lots.

Founders Reserve imparts an aroma of rich caramelized sugar and vanilla bean with a touch of cherry, flavors of maple buttercream frosting with hints of white pepper and a bit of oak, and a savory finish with lingering notes of brown sugar and toffee. Each of the five lots features a unique proof point:

• Lot B: 118.4 proof (59.2% ABV)
• Lot C: 116.6 proof (58.3% ABV)
• Lot D: 109.5 proof (54.75% ABV)
• Lot E: 107.6 proof (53.8% ABV)
• Lot F: 108.2 proof (54.1% ABV)

Very limited quantities of Founders Reserve will be available for a minimum suggested retail price of $199.00 at Lux Row Distillers in Bardstown, Kentucky, and through e-commerce partners in select markets beginning in the October/November timeframe.

Penelope Private Select is an annual release that pushes the boundaries of what blended bourbon can be. This innovative expression showcases the unique characteristics of the finest 9-year-aged straight bourbon barrel stocks hand-selected from two different states. Bottled at 101.2 proof (50.6% ABV), the 2024 release features a mash bill of 74% corn, 20% rye, 1% wheat and 5% malted barley.

Penelope Private Select opens with rich caramel, vanilla custard and cherry fruit on the nose, with flavors of marshmallow, caramel, sweet cherry and black pepper on the palate. The finish of this distinctive bourbon features notes of vanilla crème brûlée, allspice and light smoke. A limited quantity of 6,000 (6-in) cases ship to retailers nationwide in September/October with a minimum suggested retail price of $79.99.

Penelope Single Barrel reveals the character that lies within the finest aged bourbon stocks. Each 10-year-aged barrel has been hand-selected from various warehouses and floors, revealing profiles too exceptional to blend. With two rye mash bill options – 21% and 36% –Penelope Single Barrel is a celebration of the individuality and complexity that can only be found in a single barrel of well-aged bourbon.

• Single Barrel 21% is made from a mash bill of 75% corn, 21% rye and 4% malted barley. Bottled at 98 proof (49% ABV), this premium release opens with aromas of vanilla, caramel, dried fruit and sweet cherry followed by notes of caramel, buttercream frosting, maraschino cherry and light rye spice on the palate with a finish featuring dried cherry and marshmallow with lingering spice. Single Barrel 21% ships to Open states in October at a minimum suggested retail price of $89.99.
• Single Barrel 36% is made from a mash bill of 60% corn, 36% rye and 4% malted barley. Bottled at 105 proof (52.5% ABV), this distinctive innovation features an aroma of butterscotch, vanilla and light fruit on the nose and flavors of candied caramel, vanilla and chocolate cocoa. The long rye spice finish features notes of lingering butterscotch and roasted nuts. Single Barrel 36% ships to Control states in October at a minimum suggested retail price of $89.99.

To learn more about where to find Penelope Bourbon Estate Collection releases, please visit PenelopeBourbon.com or the product locator here. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has been one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail.

Penelope's core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 40 combined awards and industry accolades. In 2024, the brand won Double Gold at the San Francisco World Spirits Competition for Barrel Strength (96 points) and Toasted Rye (99 points); Double Platinum at the ASCOT Awards for Barrel Strength; and Double Gold for Rio and an Innovation Award for Toasted at the SIP Awards.

In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Limited Releases and Estate Collection lines.

Today, Penelope Bourbon is sold in 49 states and seven countries. Proving that with enough love, care and hard work, anything is possible.

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RPG Distilling Dragon’s Hooch Whiskey 3-months old 1st batch 40%-ABV 750ml.

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AMERICAN METAL UNVEILS INNOVATIVE NEW SONIC INFUSED WHISKEY USING THE SIGNATURE SOUND OF A CUSTOM MOTORCYCLE HAND-BUILT BY CO-FOUNDER JOSH ALLISON

The new limited-edition whiskey features a patent-pending process that uniquely transforms the color and taste of its award-winning 90 proof Tennessee straight whiskey.

DANBURY, Conn., Sept. 23, 2024 - American Metal Whiskey, an extension of the award-winning American Metal Customs shop celebrated for its iconic custom cars and motorcycles, proudly unveils a new level of whiskey innovation: The Disciple. This limited-edition sonic infused whiskey, now available online in select states across the U.S. at americanmetalwhiskey.com, marks a new chapter in whiskey craftsmanship. Following the successful launch of its award-winning 90 proof whiskey and limited edition 10-year 96 proof single-barrel whiskey last fall, American Metal is thrilled to release The Disciple.

The whiskey: The Disciple (SRP $80 / 750ml; 45% ABV / 90 Proof) starts with American Metal's award-winning 90 proof Tennessee straight whiskey featuring a high corn mash bill that has been distilled in Tennessee and aged in Vermont. What sets it apart is American Metal's new patent-pending sonic infusion process, which incorporates the distinctive sound of The Disciple—a custom motorcycle handcrafted by co-founder and Master Builder Josh Allison.

"Infusing the signature sound of a custom bike that I built into the whiskey has never been done before, and it delivers a taste that is truly iconic in my opinion," explains Allison. "Our innovative approach allows us to show a clear transformation from point A to point B due to the sound of the motorcycle and marks an industry milestone by merging motorcycle sounds and whiskey."

This patent-pending process employs the sounds of The Disciple's vintage 1941 Harley-Davidson EL Knucklehead engine, played through a waterproof speaker that is submerged inside the new American Oak barrels to directly interact with the liquid. This infusion technique imparts rich, complex tasting notes and a unique color to the whiskey, reflecting American Metal's commitment to exceptional craftsmanship, boundary-pushing innovation, and a passion for creating custom vehicles and extraordinary whiskey.

Watch the video here.

Sailor Guevara of American Whiskey Magazine praises American Metal Whiskey's Sonic Infused whiskey, saying: "American Metal Whiskey's Sonic Infused whiskey is a testament to the brand's dedication to quality and excellence. The medium amber color is housed in a bottle that exudes strength, with a design that is both thoughtful and unique. The label, reminiscent of great album cover art, adds to the overall appeal. Every detail, from the cork design to the color palette, has been meticulously crafted, showcasing the brand's ability to create intrigue and individualism in its design. On the nose, it's clear this is no gimmick. Waves of brown sugar, rich cereal grain, and roasted almonds welcome you—just a hint of oak and decadent warm caramel. The initial palate is warm, bold, and velvety. A nice structure and mouthfeel are pleasant surprises. Sweet vanilla cream greets the tongue, and then peanut brittle and deep stone fruits arrive mid-palate, along with baking spices and a touch of roasted almonds in this long and lingering finish. It's a win in my book, with complex flavors packed into a highly drinkable whiskey."

Suggested cocktail: The Rowdy One

• 2 ounces American Metal Whiskey
• 2 bar spoons of 1:1 Demerara syrup
• 2 dashes of Angostura Bitters
• 2 dashes of Regans Orange Bitters

Stir with ice in a mixing glass. Strain over a king cube in an Old-Fashioned glass and garnish with a flamed orange peel.

The Disciple is priced at $80 and available online at americanmetalwhiskey.com where you can explore the full lineup of American Metal Whiskey. Emphasizing responsible consumption, the whiskey is also accessible in select bars, restaurants, and liquor stores nationwide, ensuring compliance with marketing regulations. Legal drinking-age adults can conveniently order online, with delivery options available in 41 states and DC. Experience American Metal Whiskey in person at the Harley Davidson Museum and Motor Bar in Milwaukee, WI, where American Metal is named the official whiskey. Retailers interested in carrying the whiskey can contact American Metal Whiskey at  info@americanmetalwhiskey.com.

About American Metal Whiskey:
American Metal Whiskey is a producer of small-batch, ultra-premium whiskeys that embody the same values of craftsmanship, creativity, and attention to detail that goes into every custom car and bike built at the American Metal Customs Shop. This love of whiskey and crafting expertise has created a collection of distinctive products that highlight the rich heritage and tradition of American whiskey making, while also infusing our innovative approach to the craft. American Metal Customs and American Metal Whiskey exemplify the spirit of American ingenuity and excellence while also sharing a commitment to world-class craftsmanship, an unwavering dedication to pushing the boundaries of what is possible, and a passion for creating custom cars, motorcycles, and insanely good whiskey. American Metal Whiskey is available for purchase online and in select U.S. liquor stores, bars, and restaurants. americanmetalwhiskey.com. For more information on the American Metal Customs shop please visit americanmetalcustoms.com.

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INTRODUCING LASSO MOTEL WHISKEY

Housing An Aged Whiskey Core Line-Up and A Growing Profile of Cask-Finished Varietals, Award-Winning Lasso Motel Whiskey Is Inspired by The Untamed Spirit of a Bygone Era

Now Available In Select Markets Across the United States And Shipping DTC Nationwide

DALLAS, Sept. 23, 2024 - Lasso Motel Whiskey is pleased to make its debut across Texas, Florida and now ships nationwide via Seelbach's. Founded by drinks industry veteran, Devin Odell, President of Dynasty Spirits, Lasso Motel Whiskey is the latest addition to Dynasty's award-winning portfolio and features an extensive lineup of unique cask finishes, all of which are 50% alc/vol, 100proof, and offered in a 750ml bottle. Cask finishes currently include Le Stave, Sherry, Rose, Port Cask, Tokaji, Naranja, Cognac, Mizunara, and Amburana, each with an SRP of $69.99. In addition, Lasso Motel Whiskey's current range of aged statement whiskey includes 4-Year Kentucky Straight Whiskey ($44.99), 8-Year Kentucky Straight Whiskey ($74.99), 10-Year Single Barrell Rye ($89.99), and 18-Year American Straight Whiskey ($129.99). Lasso's 4-Year and 8-Year whiskies are 50% alc/vol, 100proof, while the 10-Year is cask strength and 18-Year is 121proof.

A native of Dallas, Odell launched his first venture into the spirits industry in the summer of 2010. Today, Dynasty Spirits is a leading independently owned spirits portfolio company boasting over ten brands, across various categories, with Lasso Motel Whiskey as its latest release. Odell's leadership has earned him a reputation as a respected industry veteran, solidifying Dynasty Spirits as the third-largest producer of spirits in Texas.

The creation of Lasso Motel Whiskey was inspired by Odell's time at the storied Belmont Hotel—a now-shuttered but historic Dallas landmark reminiscent of the iconic Chateau Marmont. The hotel, once a vibrant hub for artists and celebrities, offered stunning views of the city. Encapsulated by the rock-and-roll nostalgia and the sense of history that the Belmont represented, Odell's memories of this place laid the foundation for the timeless essence of Lasso Motel Whiskey.

"Lasso Motel Whiskey began as a passion project of mine and pays homage to the whiskey industry. While many brands draw on stories of prohibition or the Old West, we chose a product and packaging design that reflects our own style and experience. The result is a whiskey that not only shines in a glass but also stands out on a bar top. Distinguished by its heavy-grade glass decanter and paperweight cork, Lasso Motel Whiskey offers a premium consumer experience, featuring a range of global cask selections that make each bottle a coveted addition to any collection," says Devin Odell of Dynasty Spirits. "Lasso Motel Whiskey is driven by our commitment to constant innovation and a dedication to creating unique consumer experiences. Lasso will continue to evolve, offering new products that resonate with both whiskey enthusiasts and casual drinkers alike."

Ongoing availability for each Lasso Motel Whiskey offering will be phased throughout the remainder of the year, with additional cask finish and aged inventory becoming available early next year. Their current distribution partner, Green Light Distribution, is the third-largest national spirits distributor in Texas with a well-established and expanding footprint in Florida.

Lasso Motel Whiskey will be supported in the market by a comprehensive marketing strategy, including exclusive events, dynamic social media campaigns, and strategic partnerships with industry thought leaders, bourbon clubs, and other premium spirits communities.

For additional information on Lasso Motel Whiskey please visit https://lassomotelwhiskey.com/ and follow on Instagram @LassoMotelWhiskey.

About Dynasty Spirits

Dynasty is a highly successful spirits company with a diverse portfolio of brands and a proven track record for quality and high performance. Founded by Devin Odell in 2010, Dynasty has consistently innovated to stay ahead of industry trends. We pride ourselves on quality which has helped us build strong relationships with our friends in the industry and gain loyal followers. Our vast family of brands ranges from botanical vodkas to tequila — offering something for every taste and every occasion. For additional information please visit: https://www.dynastyspirits.com/.

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Kavalan Launches "LÁN Whisky": A Floral-Inspired Core Range Expression Designed for Export

A tribute to its birthplace, this STR whisky has a fruity, caramel sweetness

TAIPEI, Sept. 23, 2024 - Kavalan distillery has launched its first whisky in tribute to its birthplace, Yilan County, across select markets around the globe.

Available for export, "LÁN" (43% alc./vol. 700ml) is the Mandarin name for "orchid" with the character also appearing in both the names, "Kavalan" and "Yilan".

Whisky enthusiasts at Hong Kong Whisky Live and Korea Bar and Spirits Show were among the first to experience this exceptional new expression. After its initial debut in Asia, LÁN is set to captivate Europe at Whisky Live Paris in September.

The first phase of the launch will include markets across the EU, Cambodia, Thailand, the Philippines, Malaysia, Hong Kong, and Canada. A second wave will soon follow, bringing LÁN to all other countries where Kavalan is currently exported, ensuring whisky lovers everywhere can experience this unique expression.

Kavalan CEO Mr. Y. T. Lee shared his inspiration behind the floral whisky, which draws from the award-winning "King Car Peach" orchid, exclusively cultivated by Kavalan's parent company, King Car.

"Our port-aged LÁN Whisky captures the delicate floral aromas of the King Car Peach orchid," said Mr. Lee. "It offers a sophisticated blend of vanilla and roasted nuts, enriched by our signature STR technique using Vinho wine casks, resulting in a smooth, fruity profile with layers of caramel sweetness."

Kavalan's pioneering STR (shaving, toasting, and recharring) technique allows for deep penetration into the oak casks, unlocking the hidden flavors within. This innovative process contributed to Kavalan's Solist Vinho Barrique winning the "World's Best Single Malt" at the World Whiskies Awards in 2015, showcasing our commitment to quality and craftsmanship.

Since 1988, King Car Group has been a leader in orchid research, meticulously cultivating new varieties. This expertise and passion for excellence extend to the creation of LÁN Whisky, marking another milestone in Kavalan's journey of innovation.

To learn more about LÁN Whisky and its global debut, visit https://www.kavalanwhisky.com/en/news.php?cid=1 or follow us on Instagram https://www.instagram.com/kavalanwhisky/.

[Product Description]

Refreshing vanilla notes from bourbon barrels combine with the fusion of nutty, floral aromas from port casks. Further enriched by Kavalan's STR technique, infusing the whisky with a caramelized fruity sweetness achieved through shaving, toasting, and recharring Vinho wine casks. Accentuated by dessert and nutty woody tones, it exudes an overall lightness and elegance, with a pure and constantly surprising aroma. Achieving a subtle balance among rich layers.

Flavour: Captivating orchid aromas blended with rose, jasmine, peony, and orange blossom scents combined with creamy vanilla, chocolate, caramel, honeydew melon, and fruit gummies. The finish has nut and cinnamon notes, evoking a distant forest.

Palate: Refreshing floral and fruity aromas intertwined with creamy and chocolate notes, culminating in a lingering nutty and cinnamon woody fragrance.

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Larceny Bourbon Launches Bold, New National Campaign with "Seize Tonight" Ad and Community Ambassadors Program

The award-winning brand debuts partnerships with a curated group of high-profile influencers in the digital space to coincide with new advertising campaign.

BARDSTOWN, Ky., Sept. 24, 2024 - Larceny Kentucky Straight Bourbon Whiskey today released an engaging new commercial to support the recently launched "Seize Tonight" campaign which encourages fans of Larceny to unleash their carefree spirit and get into some "good mischief". The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions. The "Seize Tonight" campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.

On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on premium streaming platforms directed by award-winning commercial film director André Betz. The spot shows how Larceny can be the catalyst for turning an ordinary evening into a memorable one. The hero seizes the opportunity to liven his friends' night out by playing the piano after seeing a compelling vision of a keyhole ignite on the instrument. The crowd is surprised to hear the piano play, partly because the hero is so good, but also because the piano is clearly off limits. The spot reaches a pivotal moment when the stern bartender walks over to tell off the hero, only to reveal that she's there to pour him a glass of Larceny in appreciation of his spontaneity. Both the 30-second video, as well as 15-second version, will be streamed on Connected TV and Online Video.

The "Seize Tonight" campaign's manifesto will be brought to life by expanding the brand's reach and appeal beyond the traditional bourbon drinker through influential Community Ambassadors in the gaming, music and food scenes. LP Giobbi is a celebrated DJ, producer, pianist, and activist, known for her innovative sound and impactful contributions to music and advocacy. BlackKrystel is a dominant force in in the world of gaming and has made her mark as an efficacious voice for carefree, authentic fun. Fabrizio Villalpando is a no-holds-barred home cook whose bold attitude towards entertaining through food has left a mark in the culinary scene. Justin Sajda is a self-described "average guy who makes above average cocktails" whose creative concoctions elevate the spirits he serves behind the bar and on social media where he can be found @thirstywhale_.

Unlike many other bourbons, Larceny is made with wheat instead of the traditional rye, using a mashbill of 68% corn, 20% wheat and 12% malted barley. The use of 20% wheat as the secondary flavor grain is 25% more than the leading competitor, resulting in exceptional smoothness. Larceny Small Batch is available nationwide at a SRP of $27.99 and the new, premium packaging is now shipping. Individual batches of Larceny Barrel Proof are released nationally on an allocated basis three times annually at a SRP of $64.99 and will be bottled in the new packaging starting this fall. Fans of Larceny are encouraged to enjoy it straight, on the rocks or in the classic Paper Plane cocktail.

ABOUT LARCENY BOURBON: The story of Larceny begins with John E. Fitzgerald, a bonded U.S. Treasury agent with a penchant for thievery of the best Bourbon. Using his keys to let himself into rickhouses at night, the "Fitzgerald Barrels", as they came to be known, became one of America's most beloved whiskeys after Prohibition with the launch of Old Fitzgerald. Today, the John E. Fitzgerald story continues through Larceny, an incredibly smooth and exceptional small batch Wheated Bourbon. First brought to market in 2012, Larceny is one of the most successful new-to-the-world Bourbons in the past decade. Produced by Heaven Hill Distillery, the brand offers Larceny Small Batch and Larceny Barrel Proof Kentucky Straight Bourbon Whiskey. Since its inception, Larceny has been an award-winning, best in class Bourbon receiving accolades such as Double Gold at the 2024 San Francisco World Spirits Competition and Whisky Advocate Whisky of the Year in 2020. For more information, please visit www.larcenybourbon.com.

Heaven Hill reminds you to "Think Wisely.  Drink Wisely."

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TEELING® Irish Whiskey and Notre Dame Athletics Celebrate Shared Irish Spirit Legacy With Limited Edition Whiskey Releases and Exclusive Stadium Jacket Drops

Acclaimed designer Kevin Leonel was commissioned to create a series of limited edition 'Irish Spirit' jackets with a vintage twist

DUBLIN, Sept. 24, 2024- TEELING^® Irish Whiskey, the Official Irish Whiskey Partner of Notre Dame fans in the United States, is rolling out a line of limited edition products this football season, set to delight Fighting Irish and college football fans alike.

Two limited edition releases will celebrate the multi-year partnership between the legends of Irish spirit, signifying excellence and innovation, as well as a line of bespoke Irish Spirit stadium jackets. Made in collaboration between the two iconic brands and masterfully conceptualized and crafted by hand by streetwear designer, Kevin Leonel, fans will be able to show off their Fighting Irish spirit through the new merch drop.

Entering the second year of the TEELING Irish Whiskey and Notre Dame Athletics' ongoing partnership — the first spirits partnership for the Fighting Irish — this collaboration underscores the two brands' shared Irish heritage and commitments to progress and excellence.

Available now on TeelingWhiskey.com, the first drop of the TEELING x Notre Dame 'Irish Spirit' Jackets designed by Kevin Leonel feature vintage and bespoke patchwork materials and an Irish tartan pattern, available alongside the Limited Edition Notre Dame Teeling Small Batch bottle which hit shelves in August in time for football season. This November, a second drop will celebrate the legacy of Notre Dame football's 1924 National Championship with jackets designed to mimic whiskey barrels and featuring a sleeve with a commemorative banner celebrating the historic season. The jackets are paired with a commemorative 24-Year-Old Single Malt, the first in the "Phoenix Legends" TEELING x Notre Dame limited edition series. Leonel's expertise in creating custom, fashionable sports gear aligns seamlessly with Notre Dame's objective to offer stylish, unique apparel that taps into alumni passion for showcasing their team pride, and shares TEELING's small batch craftsmanship.

Jim Fraleigh, Deputy Athletics Director, Notre Dame commented: "Just as Notre Dame upholds traditions while embracing the future, TEELING Whiskey revitalizes traditional whiskey-making with the same shared values. With two limited release whiskies and 'Irish Spirit' jackets, this partnership offers fans the opportunity to elevate fans' celebrations with a whiskey that shares both the Fighting Irish passion and TEELING Whiskey's pioneering character."

This November, TEELING Whiskey will release the first in the Notre Dame "Phoenix Legends" commemorative series. This 24-Year-Old Single Malt finished in Rivesaltes Casks honours the 100th Anniversary of Notre Dame's historic first national football championship, led by the legendary Four Horsemen. Limited to just 1,000 bottles, this distinguished whiskey will launch just in time for the November 23rd commemorative game to be played at Yankee Stadium so fans can celebrate the Fighting Irish storied history and the defining moments that have shaped the team's legacy.

Stephen Teeling, Sales & Marketing Director, Teeling  Whiskey commented: "It's been an honour to combine our rich heritage and modern approach to Irish whiskey-making with Notre Dame to create these truly collectable limited release whiskeys and 'Irish Spirit' jackets. Teeling whiskey will continue to enliven the Fighting Irish gameday experience this season and in the seasons to come. We can't wait for fans to enjoy the inaugural release of our Phoenix Legends series – Master Blender, Alex Chasko, is world class when it comes to pushing the boundaries on Irish whiskey, and our 24 Year Old "Phoenix Legends" Single Malt was crafted with Notre Dame fans in mind and is a testament to our shared pioneering spirit."

For more details and to keep an eye out for upcoming releases, please visit https://www.teelingwhiskey.com/us/en/teeling-times/notre-dame-partnership/

ENJOY RESPONSIBLY

TEELING Whiskey IS A TRADEMARK

About TEELING Whiskey Limited Edition Notre Dame Small Batch

TEELING Whiskey and Notre Dame Athletics celebrate their shared Irish heritage with a special, limited edition Small Batch whiskey. Hand-selected casks of grain and malt whiskey are initially fully aged in ex-Bourbon barrels, then married together in Central American Rum casks for up to 12 months for a unique, dried fruit profile. 46% ABV, non chill filtered and full of natural character. Adorned with Notre Dame's gold motifs, this bottle is a perfect collectible for fans and connoisseurs, offering a taste of time-honoured traditions from South Bend to Dublin with every sip.

About TEELING Whiskey  Notre Dame Phoenix Legends 24-Year-Old Single Malt

The 24-Year-Old Single Malt was finished in Rivesaltes casks and is a celebration of the 100th Anniversary of the 1924 National Championship, a legendary season that continues to live on for Notre Dame football fans. This innovation encapsulates over two decades of maturation before finishing in French Rivesaltes casks and is contained within a bespoke Notre Dame branded bottle and box, making it a true collector's item for Notre Dame fans and whiskey connoisseurs. With only 1,000 bottles, this bottling will be available in major markets nationwide (US only) and at TeelingWhiskey.com, retailing at a SRP $499.99.

About TEELING Whiskey

TEELING Whiskey was founded in 2012 to revive the old TEELING family trademark of Irish Whiskey and bring craft distilling back to the city of Dublin. The TEELING Whiskey Company is known for driving category choice and innovation through a selection of handcrafted, small batch Irish Whiskeys. The TEELING Whiskey Distillery started operation in 2015 as the first new distillery in Dublin in over 125 years and has taken in over 850,000 visitors since opening. TEELING Whiskey is now exported to over 80 different markets and has won over 600+ international awards for its quality and depth of flavour.

About Notre Dame Athletics

The University of Notre Dame sponsors 26 varsity athletics programs (13 men's, 13 women's), dating back to 1887 when the Irish played their first football game. Notre Dame won its 34th and 35th national championship in 2023 when the Irish claimed the NCAA Fencing and Men's Lacrosse Championship following previous titles in fencing (12) football (11 consensus), women's soccer (three), women's basketball (two), men's tennis (two), plus one each in men's soccer, men's golf and men's cross country. Notre Dame student-athletes in 2023 recorded one of the highest NCAA Graduation Success Rate figures (97) among all Football Bowl Subdivision institutions. In the 2021 Olympic Games, the Irish sent an ACC-leading 21 current or former student-athletes to Tokyo (most in school history). Notre Dame football remains independent in terms of conference affiliation, but most other Irish sports began competing in the ACC in 2013-14.

About Notre Dame Global Partnerships

Notre Dame Global Partnerships (NGDP) manages the sales, marketing, sponsorship, multimedia rights, and branding services for the University of Notre Dame's Athletics programs. Founded in 2018, NDGP is a joint venture between JMI Sports and Legends, formed to build integrated partnerships with industry-leading partners that share the University's commitment to both academic and athletic excellence. Notre Dame's status as one of the most recognizable and iconic institutions in collegiate athletics offers brands a unique opportunity to connect with fans, students, and alumni globally. NDGP is creating new and innovative partnerships that contribute to the University's mission while also upholding its storied history and tradition.

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Big Bottom Distilling Delta Rye Whiskey Blend

Big Bottom Distilling Delta Rye Whiskey Blend 55.5%-ABV 750ml.

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CROWN ROYAL AND KANE BROWN CELEBRATE LONG-STANDING PARTNERSHIP AND THE FINALE OF THE 'IN THE AIR' TOUR WITH A SPECIAL SALUTE TO MILITARY VETERAN

A Grand-prize military veteran winner was honored with the ultimate VIP experience, receiving a once-in-a-lifetime surprise from Kane Brown and Crown Royal in Arlington, Texas.

NEW YORK, Sept. 17, 2024- Crown Royal and multi-platinum country music artist Kane Brown raised a glass to a military veteran as Brown's 29-city In the Air Tour concluded at Globe Life Field in Arlington, Texas, on Sept. 14. All summer long, the official whisky of Brown's headlining tour, Crown Royal, brought its award-winning cocktails and Purple Bag Project to sold-out stops. As part of their partnership , Brown and Crown Royal teamed up to launch the "That Deserves a Crown with Kane Brown" contest, inviting fans 21+ to nominate veterans in their lives for a chance to win a VIP experience at Brown's final concert for themselves and the veteran.

Ahead of the country artist's epic finale show at Globe Life Field, Brown and Crown Royal hosted the veteran and their guest at an exclusive celebration in honor of their service. From rounds of golf and custom cocktails to a touching toast from Brown, the event was filled with gratitude for the sacrifices made throughout the honoree's decorated career.  Saturday evening culminated at Globe Life Field with Brown's electric performance, where the winner received a special onstage tribute ahead of being treated to a string of No. 1 hits.

"Honoring our military community this summer with Crown Royal meant a lot to me," said Kane Brown. "Getting to celebrate the incredible people who have served our country was the perfect bookend to an amazing run of shows."

For years, Crown Royal has been a mainstay in the country music genre – from sponsoring the renowned CMA Awards for nearly a decade, maintaining a robust rodeo presence and supporting both breakthrough and established artists, Crown Royal has committed to being the spark in the genre that connects people through shared experiences and generosity. This celebration underscored Crown Royal's long-standing commitment to the military community, including ongoing support for veteran-focused charities like CreatiVets.

"We are incredibly proud to partner again with a global talent like Kane who shares our passion for both country music and the military community," said Jesse Damashek, SVP of Crown Royal. "It's an honor to be able to partner and give back to organizations like CreatiVets and Packages from Home as we spotlight those that are truly deserving of a Crown."

CreatiVets is a military non-profit whose purpose is to use various forms of art, including songwriting, visual arts, music, and creative writing, to help disabled veterans and foster an outlet of self-expression that allows them to transform their stories. Through partnerships with organizations like Packages From Home and CreatiVets, the brand has supported over 1 million servicemen and women.

Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About CreatiVets
CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. Learn more at creativets.org.

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Bulleit Frontier Whiskey Launches New Rye 10-Year-Old Permanent Expression and Unveils the '10-Year Aged Whiskeys' Range

LOUISVILLE, Ky., Sept. 19, 2024 - Bulleit Frontier Whiskey proudly announces the launch of Bulleit Rye 10-Year-Old, the latest addition to its permanent portfolio of exceptional whiskeys. This new expression joins the acclaimed Bulleit Bourbon 10-Year-Old, forming the foundation of the new Bulleit 10-Year Aged Whiskeys range. Together, these age-statement whiskeys reflect Bulleit's commitment to crafting premium, bold-flavored whiskey while continuing to innovate to bring an expanded portfolio of whiskeys to consumers and trade.

Bulleit is building on its rye leadership with the launch of Bulleit Rye 10-Year-Old. The new whiskey maintains the flagship Rye's iconic mash bill—95% rye and 5% malted barley—and is aged for a minimum of 10 years in new charred American white oak barrels, enhancing the balance of smoothness and spice that defines Bulleit Rye. Expect rich caramel and toffee notes on the nose, with hints of buttery rye. The palate delights with pear-like fruitiness, dry oak, full-bodied vanilla, and a spiced rye finish that lingers. Bottled at 91.2 proof (45.6% ABV), it's an impeccably balanced pour that showcases the best of rye's signature boldness. In recognition of its quality, Bulleit Rye 10-Year-Old was awarded a Gold Medal at the 2024 San Francisco World Spirits Competition and scored 98 out of 100, receiving Gold Outstanding Spirit making it one of the top-rated American Rye Whiskeys at the 2024 International Wine & Spirits Competition.

The launch of Bulleit Rye 10-Year-Old comes during a period of growth for the rye category, where its distinctive, spicy profile has fueled a resurgence over the last decade. Bulleit has been at the forefront of this revival since 2011 when its flagship Rye helped to ignite the modern rye whiskey category. Recognizing the growing demand for innovation and more unique offerings, Bulleit developed its multi-award-winning Rye 12-Year-Old limited release in 2019, a standout that was celebrated for its age statement and accessibility. The 2024 edition of Rye 12-Year Old was equally lauded, winning a Double Gold at the 2024 San Francisco World Spirits Competition.

Similarly, Bulleit Bourbon 10-Year-Old offers a high-rye recipe that delivers a smooth, complex drinking experience. Toasty oak aromas with vanilla and sweet dried fruit lead to a palate of spice, caramel, and a refined finish that highlights the whiskey's depth. Bottled at the same 91.2 proof, it continues to set the gold standard for high-rye bourbons.

Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey said "Our Bulleit 10-Year Aged Whiskeys showcase the bold, spicy rye-forward flavors that define our brand. Each expression is a testament to the meticulous craft of aging and our relentless drive to push the boundaries of American whiskey. We're excited to introduce these whiskeys and look forward to unveiling even more innovations that reflect our commitment to whiskey craftsmanship."

The release of Bulleit Rye 10-Year-Old follows the launch of the Bulleit American Single Malt and Batch 8 of its Barrel Strength Bourbon—two expressions that exemplify the brand's dedication to pioneering the whiskey frontier through innovative aging, finishing, and flavor exploration.

Over the years, Bulleit has amassed accolades for its Rye variants. Bulleit Rye has earned significant recognition, scoring 96 out of 100 at the 2023 Chilled 100 Spirits Awards, a Gold Medal at the 2023 New York International Spirits Competition, and a Platinum Medal at the 2022 ASCOT Awards. These wins complement the Rye 12-Year-Old's Double Gold at the 2024 San Francisco World Spirits Competition and join Bulleit Bourbon 10-Year-Old's impressive haul of awards, including a Platinum Medal and Best Straight Bourbon at the 2023 LA Spirits Awards, a Gold Medal and a score of 95/100 at the 2023 New York International Spirits Competition, a Gold Medal at the 2023 New York Wine & Spirits Competition, a Gold Medal at the 2023 SIP Awards, a Platinum Medal at the 2022 ASCOT Awards, an Outstanding accolade at the 2021 International Wine & Spirits Competition, and a Double Gold Medal at the 2021 San Francisco World Spirits Competition.

Bulleit Rye 10-Year-Old is now available nationwide for consumers 21+ with a suggested retail price of $49.99 for a 750ml bottle. The whiskey is packaged in the iconic Bulleit bottle, with a light green label that prominently features the 10-year-old age statement.

No matter where or how you decide to enjoy Bulleit Rye 10-Year-Old, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological, and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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Wolverine and Old Rip Van Winkle Distillery Unveil Batch IV Of Their Collaboration 1000 Mile Boot

Just in time for Bourbon Heritage Month, Wolverine Boots brings back Old Rip Van Winkle collaboration to celebrate American craftsmanship

ROCKFORD, Mich., Sept. 19, 2024 -- Elevating the art of craftsmanship to new heights, Wolverine®, the 141-year-old boot and clothing company, has once again joined forces with Old Rip Van Winkle Distillery just in time for Bourbon Heritage Month. Through their mutual dedication to superior quality, these two brands proudly unveil Batch IV of their Wolverine 1000 Mile x Old Rip Van Winkle Boot.

Inspired by the caramel and wood notes of Old Rip Van Winkle 10 Year bourbon, the Batch IV boot was built on the silhouette of Wolverine's iconic 1000 Mile. First introduced in 1914, the 1000 Mile provides the perfect canvas for the continued partnership of Wolverine and Old Rip as they pour their distinct blend of heritage, craftmanship and quality into each product iteration.

"Working with the team at Old Rip continues to be a highlight of our year," stated Lauren King, Senior Director of Marketing at Wolverine Boots. "We constantly inspire each other through our unique, yet shared, brand ethos and design. Each pair of boots we've launched together has created a new take on our heritage product, drummed up energizing ways to connect to our audiences, and ignited enduring consumer demand. Batch IV is no different."

Tailored for the ultimate bourbon enthusiast, the Wolverine 1000 Mile x Old Rip Van Winkle Batch IV Boot is designed to age gracefully, much like the fine bourbon at Old Rip Van Winkle Distillery. Each pair of these limited-edition boots features all the timeless 1000 Mile qualities:

• Lux leather uppers in a rich hue inspired by the full-bodied flavor profile of Old Rip Van Winkle 10-year.
• Built from the iconic 1000 Mile silhouette and finished with the added comfort, support, and style of a wedge sole.
• Uniquely labeled with hand-numbered Old Rip Van Winkle woven label on the tongue.
• Designed in Michigan and handcrafted in Arkansas, supporting American workers and manufacturing.

Combining their shared passion for supporting the hard-working hands behind handcrafted, a portion of proceeds from each pair of Wolverine x Old Rip Van Winkle Batch IV boots sold will be donated to SkillsUSA, the number one workforce development organization for students.

"It's always a pleasure working with the Wolverine Team," stated Preston Van Winkle, member of the Van Winkle Bourbon Family. "Wolverine is a brand that truly embodies our shared passion of quality craftsmanship behind the creation of every boot, much like the dedication we pour into our bourbon. This collaboration not only celebrates our mutual dedication to quality, but also underscores our joint support for continuing to champion America's workforce."

The Wolverine 1000 Mile x Old Rip Van Winkle Boot retails at $424.95 and is available now in limited quantities on wolverine.com/oldrip.

ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

ABOUT OLD RIP VAN WINKLE
The Old Rip Van Winkle Distillery has a four-generation history, starting in the late 1800s with Julian P. "Pappy" Van Winkle Sr., and continuing today with Julian III and Preston Van Winkle. From its early roots as the Stitzel-Weller Distillery in South Louisville to the selling of the Distillery in 1972 while resurrecting the Old Rip Van Winkle label at the same time, and following with new, original expressions in the early 1980s, the Van Winkle story has been one of perseverance and survival. In 2002 the Van Winkles joined forces with Buffalo Trace Distillery in Franklin County, Frankfort, KY. All of the Van Winkle's whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit www.oldripvanwinkle.com.

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Jack Daniel's Country Cocktails Hard Tea Launches Nationwide

The National Product Expansion Coincides with New Partnership Announcement Featuring Lauren Alaina

LYNCHBURG, Tenn., Sept. 19, 2024 Jack Daniel's Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.

The RTD embodies Southern sophistication with a twist. Jack Daniel's Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today's modern drinker.

Jack Daniel's Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.

• Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It's the perfect drink for relaxing on the porch and enjoying good conversation.
• Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
• Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that's as satiating as it is refreshing.
• Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.

Coinciding with Jack Daniel's Country Cocktails Hard Tea launch is the RTD's partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music's crowning achievements – becoming the youngest member of the Grand Ole Opry. Lauren Alaina's small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel's Country Cocktails symbolize Southern charm, together producing a match made partnership.

To celebrate the collaboration, Jack Daniel's Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024. The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link. 

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Bonded, Jack Daniel's Sinatra Select, and Jack Daniel's RTDs. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About Jack Daniel's Country Cocktails
Jack Daniel's Country Cocktails are premium malt beverages from the Jack Daniel's Family of Brands. Jack Daniel's Country Cocktails was introduced in May 1992. Jack Daniel's Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel's. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage. For more information, please visit www.countrycocktails.com.

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