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WhistlePig & Solo Stove Fire Up Summer with Limited Edition CampStock Wheat Whiskey

Attention Campers! This Stave-to-Stove Collaboration is a Summer Adventure Essential

SHOREHAM, Vt. and GRAPEVINE, Texas, May 22, 2024 Summer is short. Set aside your seltzer, light a smokeless fire and pour yourself s'more wheat whiskey. WhistlePig Whiskey, the leading independent craft whiskey, and Solo Stove, the home and outdoor lifestyle brand that pioneered innovative smokeless fire pits, invite you to gather 'round the campfire with a crowd-pleasing summer whiskey in hand. From the sticks to the city, WhistlePig and Solo Stove's limited edition Campfire Kits bring the campfire to you, complete with a nostalgic summer camp experience.

WhistlePig and Solo Stove's new Limited Edition CampStock Wheat Whiskey is the first of its kind, offering an easy-drinking profile for warm weather adventures and long summer nights. A high wheat recipe, it's crafted with Wheat Whiskey alongside WhistlePig's grain-to-glass Rye. The final blend is finished in Solo Stove Toasted Barrels for a precise char and toast profile, before being bottled at 86 proof – the perfect strength for passing around a smokeless fire pit. The new CampStock Wheat Whiskey offers hues of the golden hour, with notes of citrus, freshly toasted bread crust and vanilla for a well-rounded finish.

"We've experimented with Wheat Whiskey as part of our FarmStock series and other limited editions," says Meghan Ireland, WhistlePig Blender. "CampStock takes the soft and smooth wheat profile to a new level with 85% Wheat whiskey, and an innovative Solo Stove Bonfire toasted barrel finish. No cooperage had ever used a Solo Stove on their barrel toasting platform, but Independent Stave Company was up for it, and the result was incredible."

After bottling the whiskey, WhistlePig broke down their barrels to create Solo Stove's limited edition Whiskey Barrel Firewood, fueling smokeless campfires and good times across America. Limited Edition and custom WhistlePig branded Solo Stove Mesa XL tabletop stoves complete the full Camp WhistlePig experience. Marshmallows are strongly encouraged.

"At Solo Stove, we're passionate about fostering connections and crafting memorable experiences that ignite around the fire," shared Luana Bumachar, Chief Marketing Officer at Solo Stove. "This partnership embodies our commitment to bringing people together, infusing the embracing glow of a crackling fire with the bold taste of premium whiskey. It's our invitation to spark conversations, share experiences, and forge enduring connections."

Coinciding with the launch, Camp WhistlePig is in session at the WhistlePig Farm & Distillery throughout the month of June. Fans will have a chance to enroll by entering to win via a contest hosted by WhistlePig & Solo Stove from May 22nd through June 3rd on both partners' social media channels. Off the grid and under the stars in Shoreham, Vermont, Camp promises to include the full stave-to-stove experience, Solo Stove cookouts, WhistlePig S'mores Maple Old Fashioneds and Summer Camp classics.

Following the launch of SummerStock Whiskey in 2023, CampStock gives fans another reason to sip WhistlePig Whiskey all year long. Starting May 22, a Limited Edition CampStock Whiskey, Solo Stove Mesa XL and Solo Stove Whiskey Barrel Firewood bundle will be available online at shop.whistlepigwhiskey.com for $199.99. Add two etched whiskey glasses and a flame whiskey ice mold to the bundle and you have one of the four limited edition CampStock bundles that will be available on Solo Stove's website. The standalone CampStock Whiskey bottles will also be available online at shop.whistlepigwhiskey.com and across liquor stores nationwide on May 22 for $74.99.

To learn more about WhistlePig Whiskey and Solo Stove, visit whistlepigwhiskey.com and solostove.com, respectively. You can also check out WhistlePig Whiskey and Solo Stove on Facebook, X and Instagram.

About WhistlePig Whiskey
Located off the grid on a 500-acre Vermont farm, WhistlePig Whiskey is crafted by a new generation of Whiskey distillers and blenders driven to reinvent and unlock the potential of aged Whiskey. Through their rebellious pursuit of experimenting and pushing boundaries in the industry, WhistlePig has become the leading independent craft whiskey brand for Rye and experimental whiskeys. WhistlePig is committed to becoming the best whiskey on and for the planet, starting with its locally sourced ingredients and sustainable supply chain and distilling process. For more information, head to whistlepigwhiskey.com.

About Solo Brands, Inc.
Solo Brands, headquartered in Grapevine, TX, is a leading omnichannel lifestyle brand company. Leveraging e-commerce, strategic wholesale relationships and physical retail stores, Solo Brands offers innovative products to consumers through six lifestyle brands – Solo Stove and TerraFlame, known for firepits, stoves, and accessories; Chubbies, a premium casual apparel and activewear brand; ISLE, maker of inflatable and hard paddle boards and accessories; Oru Kayak, innovator of origami folding kayaks; and Icy Breeze, maker of portable air conditioning coolers.

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Wild Turkey Opens The Jimmy Russell Wild Turkey Experience, a Modernized Visitor Center Welcoming Bourbon Enthusiasts to Visit an American Icon

Named after legendary Master Distiller Jimmy Russell, this must-visit stop on the Kentucky Bourbon Trail is part of the distillery's multi-year expansion plan

LAWRENCEBURG, Ky., May 22, 2024- Wild Turkey Distilling Co., the award-winning distillery known for its iconic bold Kentucky bourbon, today announces the opening of the Jimmy Russell Wild Turkey Experience. This newly renovated visitor center, named in honor of the legendary master distiller, embodies the brand's deep-rooted commitment to Kentucky hospitality. The destination, set to attract bourbon aficionados worldwide to Wild Turkey Hill, is now open for public tours and tastings and represents a significant step in the ongoing expansion of the Wild Turkey campus.

As a founding member of the Kentucky Bourbon Trail, Wild Turkey has long been a must-visit stop thanks to breathtaking views overlooking the Kentucky River, the storied Russell family behind the brand, and exceptional bourbon and rye whiskeys. With the new renovation, the iconic visitor center aims to make the most of these distinctive attributes and further embrace the warm Kentucky hospitality and sense of community Wild Turkey is known for. Spanning over 12,000 square feet, the state-of-the-art space invites bourbon fans into the Wild Turkey family through tours & tastings, three new indoor & outdoor bars, seating areas, and a retail experience that reflects over a century of bourbon-making tradition.

Of course, there is no fixture more important on Wild Turkey Hill than Jimmy Russell himself, whose philosophy about life and community greatly influenced the newly redesigned space. To kick off Jimmy's 70th anniversary year with Wild Turkey, the renaming of the visitor center commemorates Jimmy's unwavering dedication to crafting bourbon his way - the right way. Guests who have a chance to meet, hear a story or share a toast with Jimmy during their visit will instantly understand the spirit of space.

The new Jimmy Russell Wild Turkey Experience features an array of stunning amenities, including:

• Outdoor Pavilion & Bar: Overlooking the lush landscape and Kentucky river with views of the historic Jo Blackburn Bridge and Young's High Bridge, the outdoor pavilion and terrace provides a picturesque setting for events, tastings and gatherings while enjoying the finest American whiskeys from Wild Turkey, Russell's Reserve and Longbranch.
• History Walk: Visitors can stroll a video hallway which traces the evolution of bourbon, discovering the milestones that have shaped Wild Turkey's rich history, and provides a deep dive into the whiskey production process.
• Generations Lounge: Named in celebration of three generations of the Russell family working at Wild Turkey, this contemporary mixology lounge offers panoramic views of the Kentucky River and an innovative cocktail program with a rotating menu of classics and modern favorites.
• Tasting Rooms: Wild Turkey's expert guides will lead guests through a curated selection of the distillery's fine bourbons & ryes in two brand new tasting rooms, featuring displays of historic Wild Turkey bottles through the years.
• Expanded Tour Offerings: An array of new tour packages allow guests to dive deeper into the specific Wild Turkey offerings. Options include premium tastings, production tours, rickhouse visits, and a new Russell's Reserve maturation tour.
• Retail Experience: Guests can explore a wide range of American whiskeys, merchandise and gifts including exclusive and limited-edition offerings from across the Wild Turkey portfolio, such as coveted collector favorites like Russell's Reserve Single Rickhouse Collection and the Master's Keep series.

"For our family, this isn't just a place to visit; it's like a second home," says Bruce Russell, Associate Blender at Wild Turkey. "We're thrilled to now be able to open our doors a little wider and welcome even more folks into this community. The Jimmy Russell Wild Turkey Experience is a perfect tribute to grandad and his life-long commitment to spreading the word of bourbon."

The modernized Jimmy Russell Wild Turkey Experience is part of larger renovations to the Wild Turkey campus. First announced last year, Wild Turkey will soon break ground on a new distillery designed to produce 5 million additional proof gallons, increasing the total capacity to 14 million proof gallons and allowing the distillery to continue to meet demand and continue to grow. These renovations are part of Campari Group's more than $160 million investment in the distillery and will add dozens of jobs to the community.

Whether a seasoned bourbon aficionado or new to the world of whiskey, Wild Turkey invites you to book your upcoming visit to the Jimmy Russell Wild Turkey Experience. More information on opening hours, location and tours can be found at wildturkeybourbon.com/our-distillery.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a wild turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that wild turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

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UNCLE NEAREST SIGNS DEAL TO ACQUIRE SQUARE ONE ORGANIC SPIRITS

The New Agreement Comes at the Mark of the 20th Anniversary of Square One Debuting as America's Original All-Organic Spirits Company

SHELBYVILLE, Tenn. and CHARLOTTESVILLE, Va., May 21, 2024- Today, Uncle Nearest, the top-selling Black-owned spirit company in the world, announces the acquisition of Square One Organic Spirits. In 2004, Square One revolutionized the spirits industry by becoming the first company dedicated to producing exclusively USDA certified organic spirits and was the first organic rye vodka brand. Celebrating its 20th anniversary, Square One boasts lifetime sales exceeding $22 million with nearly 200,000 cases sold. This achievement was largely driven by Founder and CEO Allison Evanow's remarkable effort as the primary, and often sole, salesperson throughout most of the brand's history.

In a bold expansion, last year Uncle Nearest acquired Domaine Saint Martin, an esteemed estate with over 350 years of history and a connection to cognac-making luminaries. Spanning more than 100 acres along the Charente River in Cognac, France, the estate includes 40 percent of the Grande Champagne vineyards in the city—recognized as the most prestigious cru for Cognac production. This makes Uncle Nearest the largest owner of Grande Champagne vineyards within the city. This strategic acquisition not only secured a significant historic and production asset but also marked Uncle Nearest's ambitious entry into the Cognac market. They are now adding another pillar to their spirits house: Vodka.

"In 2020, I expressed our vision for Uncle Nearest to not just be a brand, but to become the first spirits conglomerate in America founded by a woman or person of color," stated Fawn Weaver, Founder and CEO of Uncle Nearest." Many saw this as wishful thinking since we were only three years into our journey at the time."

Under the new partnership, Square One will maintain its commitment to farm-to-glass production and will introduce a new line of organic, gluten-free options designed to appeal to a broader consumer base. Evanow will continue to play a pivotal leadership role, ensuring the brand's founding principles remain at the forefront of its expanded operations. A rebranding of Square One Organic Vodka, led by The Formulation Group, will be unveiled prior to expanding into all 50 states this summer.

"While we have really loved being an independent brand so that we could focus on quality organic ingredients and unique flavor profiles, the intense demands of handling nearly all sales personally underscored the need for stronger backing," says Evanow. "Uncle Nearest will not only preserve our independent spirit and world class quality, but also bring the robust sales and distribution capabilities we need to reach our full potential."

"There is a clear demand for brands that are authentically owned and culturally resonant. Consumers are increasingly discerning, seeking products that not only deliver high quality but also maintain genuine ties to the communities they represent," Weaver adds. "This shift towards authenticity has created a pivotal opportunity for a company like ours. With Uncle Nearest's extensive national distribution network and our deep commitment to heritage and authenticity, we are perfectly positioned to meet this growing demand. By entering the vodka market, we're not just expanding our portfolio, we're responding to a consumer call for transparent, culturally connected brands."

About Uncle Nearest Premium Whiskey
Uncle Nearest Premium Whiskey pays tribute to the world's first-known African American master distiller, Nearest Green. It was the pioneer spirits brand to bear the name of a Black American. The brand's portfolio boasts the Most Awarded Bourbon and American Whiskey titles for the years 2019, 2020, 2021, 2022, and 2023 amassing over 1,250 awards and accolades since its launch in 2017. This includes an impressive 710 Gold medals or higher, which includes 125 Best in Class honors and an average critic's score of 92. Uncle Nearest is currently available in all 50 states and 12 countries, with a presence in more than 45,000 stores, bars, hotels, and restaurants, as well as its 458-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the website and follow on Instagram and Facebook @unclenearest.

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DEWAR'S® BLENDED SCOTCH WHISKY CONTINUES LEGACY WITH U.S. OPEN: UNVEILING THE FOURTH EDITION OF "THE CHAMPION'S EDITION" 19 YEAR OLD WHISKY

Celebrating the 124th U.S. Open in Pinehurst, the newest iteration of DEWAR'S 19 Year Old - The Champion's Edition is finished in First-Fill Rye Whisky Casks

HAMILTON, Bermuda, May 21, 2024- DEWAR'S^® Blended Scotch Whisky introduces the fourth iteration of DEWAR'S 19 Year Old - The Champion's Edition. Crafted to honor the enduring collaboration between DEWAR'S and the U.S. Open Championship, this limited-edition whisky celebrates the 124th U.S. Open Championship at Pinehurst Resort & Country Club.

Described as the cradle of American golf, the Pinehurst Resort & Country Club was originally designed by Scotland-born Donald Ross as a stateside golf club along the sands of the Carolinas that harkened back to his homeland. With a similar mission to bridge rich heritage and modern innovation, DEWAR'S Blended Scotch Whisky honors the best of Scotland, Scotch, and golf with the release of DEWAR'S 19 Year Old – The Champion's Edition.

Crafted under the expertise of five-time Master Blender of the Year, Stephanie Macleod , at 43% ABV for a nuanced flavor profile, the 2024 expression showcases the brand's signature double aging process and is finished in first-fill rye whisky casks, producing a Blended Scotch Whisky that is as rich and refined as the sport of golf itself. Commencing with ripe notes of pear and heather honey, it evolves into a spicy tapestry, imparting hints of cinnamon and cocoa powder that gently warms the palate, leading to a refreshing finish.

Continuing its tradition, DEWAR'S 19 Year Old - The Champion's Edition returns for its fourth year, having previously finished in Napa Valley red wine casks in 2023, American oak & rye casks in 2022, and first-fill ex-bourbon casks in 2021.

Additionally, at the 124th U.S. Open, DEWAR'S proudly reintroduces the official cocktail of the championship, the Lemon Wedge. The refreshing, citrus-forward cocktail features the acclaimed DEWAR'S 12 Year Old Blended Scotch Whisky, and is infused with lemonade and club soda, delivering the perfect accompaniment for enjoying every moment of the competition. 

Stephanie Macleod, Master Blender for DEWAR'S commented: "Crafting DEWAR'S 19 Year Old – The Champion's Edition for the 124th U.S. Open has been a remarkable journey, echoing the precision and finesse of the sport itself. The marriage of our distinguished 19 Year Old whisky, a unique age statement within the category, with the distinctive character of first-fill rye whisky casks has resulted in a symphony of flavors that pays homage to both the rich heritage of Scotch whisky and the enduring allure of golf. With each sip, the liquid reveals notes of cinnamon and cocoa, leading to a smooth finish that lingers on the palate."

Brian Cox, Vice President of DEWAR's North America commented: "Throughout the centuries, golf has woven a tapestry of camaraderie, competition, and celebration—a tradition cherished by enthusiasts worldwide. With the release of Dewar's 19 Year Old – The Champion's Edition for the 124th U.S. Open, we honor this timeless connection between the sport and the shared moments that follow. Just as golfers gather at the 19th hole to recount their tales of the course, this special-edition whisky becomes an integral part of this ritual—a companion to the stories shared, the bonds strengthened, and the memories made."

Making the perfect Father's Day gift this season, the fourth iteration of the DEWAR'S 19 Year Old – The Champion's Edition commemorative bottle will be available in limited quantities, exclusively at select fine wines and spirits retailers, as well as online via our website.

For more information on DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube.

DEWAR'S 19 YEAR OLD "THE CHAMPION'S" EDITION
Limited edition bottles on shelves nationwide HERE
MSRP $79.99 (750ML)
ABV: 43%

DEWAR'S LEMON WEDGE COCKTAIL
Ingredients:
1½ oz. DEWAR's 12 Year Old Blended Scotch Whisky 
2 oz. Lemonade
3 oz. Club Soda
Method: Combine Dewar's 12 Year Old Blended Scotch Whisky and lemonade over ice, top with soda water and stir. Garnish with a lemon wedge.

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying aging process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or X, formerly known as Twitter.

About the USGA
The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game's best talent through the U.S. Open, U.S. Women's Open Presented by Ally and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf's future, with a focus on driving sustainability, accessibility and inclusion. As a nonprofit association, our work and our team are driven to act for the good of the game. For more, visit usga.org

ENJOY RESPONSIBLY.
©2024.DEWAR'S AND ITS TRADE DRESS, ARE TRADEMARKS.
IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKY – 43% ALC. BY VOL.

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Howler Head Renews UFC Global Partnership

Award-Winning Flavored Bourbon Expands Global Promotional Efforts, Continuing as Official Flavored Whiskey of UFC

LAS VEGAS, May 20, 2024 -- UFC^®, the world's premier mixed martial arts organization, and Catalyst Spirits’ Howler Head, the original super premium banana-flavored Kentucky Straight Bourbon Whiskey, today announced an extension of their global partnership with Howler Head continuing as the Official Flavored Whiskey of UFC.®

The renewal builds upon the relationship UFC and Howler Head originally formed in 2021 when Howler Head became UFC’s first-ever Official Flavored Whiskey Partner. Since then, Howler Head has become one of the fastest-growing whiskey brands in the world due to its unique flavor profile and by effectively leveraging the massive global reach and increasing popularity of UFC.

Howler Head most recently executed a very successful brand launch in Australia, engaging consumers with UFC-focused activations and ambassadors, quickly gaining country-wide distribution in the burgeoning local bourbon market. Originally launched in the U.S., Howler Head is also available in Canada, the U.K., Brazil and Mexico and is managed by Catalyst Spirits with Campari Group holding a minority interest.

As UFC’s Official Flavored Whiskey Partner, Howler Head will continue to receive prominent placement within the broadcasts of some of UFC’s biggest events including select Pay Per Views, providing Howler Head global visibility within an estimated 975 million TV households that receive UFC’s broadcasts. The brand will also be highly visible across the social media accounts of UFC and Dana White, President and CEO of UFC and Co-Founder of Howler Head, engaging a potential worldwide audience of hundreds of millions of consumers.

In addition, the renewal includes an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes. Past Howler Head marketing campaigns have featured a number of UFC’s premier fighters, including Sean O’Malley, Joanna Jedrzejczyk, Rob Whittaker, Charles Oliveira, Alex Volkanovski, and Charles Jourdain.

Howler Head is a UFC fan favorite due to its award-winning, rich whiskey and banana flavor and its broad UFC partnership. Howler Head was awarded a Gold Medal at the prestigious 2023 San Francisco World Spirits Competition. In addition, the brand earned a Double Gold Medal at the 2023 SIP Awards in its first time entering the global competition.

Wine Enthusiast, the acclaimed print magazine and online expert resource for all things wine and spirits, rated Howler Head a “Best Buy” with a 95-point score – the highest rating for any flavored American whiskey/bourbon. The review stated: “Look for a golden hue and authentic ripe banana aroma, which is echoed on the lightly sweet palate alongside honey and cinnamon tingle. This is an easy-drinking full-proof spirit.”

Howler Head starts with real, 80-proof Kentucky Straight Bourbon, carefully crafted with a proprietary yeast, the finest grains and mineral-rich water filtered through Kentucky limestone. The bourbon is then aged for at least two years in American white oak barrels with a #4 “alligator” char in traditional wood rick houses. Following the aging, the fine bourbon is then blended with all-natural banana flavor. Howler Head retails in the U.S. for $29.99 SRP for a 750ml.

UFC and Howler Head will next activate the partnership at UFC^® 302: MAKHACHEV vs. POIRIER, which takes place Saturday, June 1 at Prudential Center in Newark, New Jersey. The event will feature a stellar card, headlined by UFC lightweight champion Islam Makhachev defending his title against No. 4 ranked contender Dustin Poirier. Also, an action-packed five-round co-main event will see No. 1 middleweight contender Sean Strickland square off with No. 7 ranked Paulo Costa.

More information on Howler Head can be found at www.howlerhead.com and on social media: Instagram, Facebook, and X.

ABOUT UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 260 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

ABOUT CATALYST SPIRITS

Catalyst Spirits is a global spirits company focused on leveraging the new economy and our industry experience to rapidly build and grow the premium brands globally that consumers truly desire. Our portfolio includes Howler Head, the original banana-flavored bourbon and the official flavored bourbon of UFC; Blackeye London Dry Gin, the unofficial spirit of rugby; The Oceanus Hibernicus, a unique blend of Irish and Scottish malt whiskey; and a number of other exciting brands in development. The Catalyst Spirits team leverages decades of deep industry knowledge to develop impactful brands and bring them to market with pace, building them with exceptional marketing, partnerships, retail, e-commerce and distributor support. For more information about Catalyst Spirits, visit www.catalyst-spirits.com and for Howler Head visit www.howlerhead.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Campari, SKYY, Grand Marnier, Wild Turkey and Appleton Estate. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 25 countries. Campari Group employs approximately 4,500 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

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WILD TURKEY®'S NEW MASTER'S KEEP RELEASE, TRIUMPH, CELEBRATES THE SPIRIT OF KENTUCKY AND EVOLUTION OF RYE WHISKEY

Master's Keep Triumph, the oldest age-stated rye whiskey ever to be released by Wild Turkey, will be available for US online presale and in-store at select US retailers ahead of Father's Day

LAWRENCEBURG, Ky., May 15, 2024- Wild Turkey today announced the release of Master's Keep Triumph, the latest addition to its highly collectible, annual Master's Keep series. A true celebration of what Kentucky rye whiskey can be, this small batch, 10-year-old rye whiskey is the oldest age-stated rye ever released by Wild Turkey. Crafted by legendary Master Distiller Eddie Russell, Triumph's extended aging process makes for a sweet honey and warm spiced profile that has reimagined conventional rye, a style of whiskey that Wild Turkey has continued to perfect. A limited quantity of Master's Keep Triumph will be available for fans in select US markets via online presale in early June, or fans can purchase Triumph in-store at select US retailers ahead of Father's Day.

Ten years ago, before rye whiskey's present-day popularity, Eddie Russell hand-selected and laid down what would eventually become Master's Keep Triumph. Inspired by the affinity that his son, Associate Blender Bruce Russell, has for rye, Eddie began exploring the possibilities offered by the spicy and bold style of whiskey. After a decline in popularity post-prohibition, many distillers pulled the spirit from shelves while Wild Turkey held true to its convictions and continued to produce top-quality rye with mainstay products like Wild Turkey 101 Rye. The name Triumph speaks to the contemporary revival of rye whiskey, now recognized for its quality and distinctive profile, and to Wild Turkey's reverence for all the spirit has to offer.

"The Master's Keep series continues to be a display of our creativity and quality at Wild Turkey. We've always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery," says Wild Turkey's Master Distiller Eddie Russell. "This particular release was inspired by Bruce's fondness for rye and is a nod to his influence on my work. Triumph is a rye you'll be proud to serve neat and is a testament to the tenacity of the spirit."

The Master's Keep series first started in 2015 as a way for Master Distiller Eddie Russell to showcase his unique approach to making bourbon. Triumph is the second rye whiskey to be released within the series, following Master's Keep Cornerstone in 2019. Building upon the high standard set by Cornerstone and fan favorites Wild Turkey 101 Rye and Rare Breed Rye, Triumph serves as an evolution of the distillery's rye craftsmanship while proudly donning the oldest age statement ever for a Wild Turkey rye.

Master's Keep Triumph's extended maturation helped to develop a complex and bold flavor profile that's consistent with the high quality that fans have come to expect from the Master's Keep collection. The 104-proof expression features sweet honey and clove notes that transition to dark chocolate, dates and spice with a rich mocha-coffee and black pepper finish. While conventional ryes are enjoyed by many in cocktails, Master's Keep Triumph gives reason to enjoy rye on the rocks or neat.

Master's Keep Triumph will be available in limited quantities via US online presale beginning in early June. Fans can sign up for the Wild Turkey community newsletter here to learn more about the product and presale availability. The release will also be available in-store at select US retailers, and at the distillery's newly renovated Visitor's Center, ahead of Father's Day. Suggested retail price is $275. Wild Turkey encourages fans to never compromise and enjoy responsibly.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI AMERICA

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, Courvoisier® Cognac, Espolón® Tequila, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, , Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.

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