J. Mattingly 1845 Distillery's Double-Staved Bourbon Now Shipping to 45 States

Order Your Own Custom Double-Staved Bottle or The Distillery's Small Batch Offerings

FRANKFORT, Ky., May 16, 2024 -- J. Mattingly 1845 Distillery, created by Jeff Mattingly, a descendant of distilling pioneer John Graves Mattingly, is now offering its proprietary double-staved bourbon for online delivery to 45 U.S. States. Through a partnership with LiquidRails, a leading online beverage alcohol e-commerce provider, bourbon aficionados across the country can now have a taste of Kentucky delivered to their door. 

All of J. Mattingly 1845's whiskeys undergo its proprietary double-staving process, allowing the whiskey inside additional surface exposure to charred barrel staves to impart more flavor and color than its competitors' offerings. 

The double-staving process can best be explained by Bruce Abbott, President, Liquor Stores USA, North, "J. Mattingly 1845  breaks down old barrels into large chunks of barrel staves that they then add to other barrels. This extra surface area of charred barrel staves in the whiskey adds color, along with flavors of caramel and vanilla. They then take these barrels and blend them together… when constructed together, these tiny batches exceed the sum of their parts."

Available for purchase online now is "The Greatest 2 oz in Bourbon" series, an ode to Kentucky's famous horse race. The three whiskeys in that collection will soon be joined by Mogadishu Mile Bourbon, J. Mattingly 1845's bourbon honoring The Battle of Mogadishu and the soldiers who lost their lives during Operation Restore Hope in 1993. A portion of the sales from Mogadishu Mile Bourbon will go towards Kentucky Wounded Heroes.

For those wanting something a little more personalized, J. Mattingly 1845 offers the option to custom create your own bourbon online by selecting your favorite mash bill from hundreds of double-staved proprietary barrels selected by the Mattingly team of blenders, choose your bottle, label, closure (including wax color), and your own personal name for your creation.  These bottles will be made to your custom specifications and shipped to you.

J. Mattingly 1845 Bourbon and the custom bourbon creation option are available online at jmattingly1845.com and in person at its Distillery in Frankfort, KY. Gift cards are available for the custom bourbon creation experience. Prices for the online bottles start at $120 for a 750 mL bottle. 

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together father and son offer their proprietary double-staving process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.JMattingly1845.com.

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The World's Most Admired Whiskey Announces 2024 Release Of 10 Year Rye

LOUISVILLE, Ky., May 14, 2024 For the first time since becoming the first American whiskey to be named the World's Most Admired Whiskey, Michter's will be releasing its acclaimed 10 Year Kentucky Straight Rye. The release is a single barrel product bottled from stocks over ten years old that have been selected by Michter's production team.

"For over 20 years at Michter's, we have been hard at work trying to show that American Rye can be a world class spirit. Along with our US*1 Rye, our 10 Year Rye has led the way for us. In fact, the first rye released by Kentucky Michter's was our 10 Year Rye," commented Michter's President Joseph J. Magliocco.

Different from many of the rye whiskeys produced in Indiana, Canada, and elsewhere, Michter's 10 Year Rye bears the hallmarks of its home state as a quintessential "Kentucky-style" rye. Michter's Master Distiller Dan McKee said, "When I came to Michter's, I developed a greater appreciation for Kentucky-style rye with its additional flavor nuances that come from having more corn and more malted barley in a majority rye mashbill."

The barrels released for this 2024 bottling were approved by Michter's Master of Maturation Andrea Wilson. Wilson observed, "What strikes me about the 10 Year Single Barrel Kentucky Straight Rye is its elegance and complexity without being spice dominant. The spice is beautifully integrated with hints of floral notes, fruit, honey, citrus and chocolate that create a wonderfully balanced experience perfect for a summer evening."

A 92.8 proof (46.4% alcohol by volume) spirit, Michter's 10 Year Rye has a suggested retail price of $200 in the U.S. The Louisville-based distillery plans to allocate this release in limited quantities to its export markets as well.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. In late October 2023, whiskey history was made when the UK-based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. An American whiskey (Michter's) was finally voted the World's Most Admired Whiskey. For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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OLD PARR SCOTCH WHISKY AND BRAZILIAN FÚTBOL LEGEND ROBERTO CARLOS ARE OFFERING FANS A CHANCE TO WIN A TRIP TO MIAMI FOR THE BIGGEST FÚTBOL EVENT OF THE SUMMER

Ahead of the most anticipated fútbol tournament of the year, the scotch whisky brand is celebrating the 'Goalden Moments' of the sport, pouring hometown pride both on and off the pitch across the U.S. with the ultimate finals weekend celebration.

NEW YORK, May 14, 2024 Old Parr Scotch Whisky is getting ready to celebrate one of the biggest South American fútbol events of the year by raising a glass to Latinos across the U.S. pouring the spirit of their home country with pride. In partnership with retired legend, Roberto Carlos, whose fútbol legacy spans a World Cup win, four La Liga titles and three Champions League medals, the brand is encouraging fans to root for their home team no matter where they're tuning in from this summer.

"I'm thrilled to partner with Old Parr Scotch Whisky to celebrate the fans that are pouring the spirit of their home countries when watching o jogo bonito and cheering on their team," says Roberto Carlos. "Coming from Brazil, 'o País do Futebol,' and moving to Spain, I've always carried my traditions with me and I'm excited to share them with fans in Miami."

Kicking off with a national 'Goalden Moments' contest, Old Parr is inviting fútbol enthusiasts living in the U.S. to share how fans bring their hometown spirit alive, maintain traditions and celebrate when watching fútbol through photo and video submissions. Now through June 21, 2024, fans 25+ can enter HERE for the chance to fly two friends (21+) from the U.S. or select countries in Latin America * to Miami, Florida, for an unforgettable experience co-hosted by Roberto Carlos during a highly anticipated finals match weekend.†

Five additional lucky winners will be treated to a $1,000 gift card so they can create their own Goalden Moments at home and host the ultimate fútbol watch party with friends and family.

With a rich history and popularity in Latin America, Old Parr has been loved and enjoyed by Latinos for generations, elevating countless moments to golden status and bringing people together over their shared customs, traditions, and cocktails. Similarly, fútbol unites people from all over the world as they share in their pride for the sport and countries the teams represent. That's why Old Parr continues to champion the golden moments of the sport and those who love it through authentic partnerships and unique experiences that connect fans closer to their team and country.

"Old Parr is a Scottish Whisky with a Latin Soul that toasts to the rich culture and heritage of the countries across Latin America," says Meghan Redler, Old Parr Brand Manager. "We want to celebrate our consumers' passion for fútbol by inspiring them to share more Goalden Moments with their friends and family during one of the most exciting fútbol occasions of the year."

Beyond the contest, Old Parr will be bringing even more Goalden Moments to fans to get them in on the action both on and off the field, like:

• Finals Weekend Miami Takeover: In July, Old Parr and Roberto Carlos will invite select fans to kick off the finals match with an exclusive event featuring Old Parr cocktails, music, curated food, interactive games and more.
• Local Goalden Watch Parties: The brand will host local watch parties in select cities - Houston, Miami, Chicago and NYC - where consumers will be invited to experience giveaways, cocktails and special surprises at select bars and restaurants.
• Goalden Recipes: For inspiration on hosting the ultimate watch party at home, look to our curated cocktails, such as the Old Parr Golden or the Old Parr Picoso, to bring the Goalden Moments to your guests wherever you celebrate.

Whether you're hosting the designated fútbol watch party, crafting cocktails or ordering a glass of whisky at your favorite post-game bar, there's an Old Parr offering and cocktail for everyone. Order your bottle today at TheBar.com.

Stay up to date with the latest news, whisky cocktails and exciting social content by following the conversation at @OldParrUS on Facebook, and @OldParr_US on Instagram. For additional information on Old Parr Whisky, please visit www.oldparrscotch.com

*Latin America includes Brazil, Mexico, Colombia, Argentina and Peru. For complete list of countries, see Exhibit A of Rules at spiritspromos.com/portfolio/old-parr-contest. Valid passport required for travel to U.S.; additional restrictions apply.

†NO PURCHASE NECESSARY. Content of entry must be original and cannot violate 3^rd party rights; entrant assigns rights in content to Sponsor.  Grand Prize trip must be taken to attend soccer match on 7/14. ALCOHOL NOT PART OF ANY PRIZE. See Rules at spiritspromos.com/portfolio/old-parr-contest for details including judging criteria. Sponsor: Diageo Americas, Inc., New York, NY.  Please Drink Responsibly. OLD PARR Blended Scotch Whisky. 40% Alc/Vol. Imported by Diageo, New York, NY.

About Old Parr Blended Scotch Whisky
OLD PARR Blended Scotch Whisky encourages you to celebrate the Golden Moments in life with others, whether you're enjoying it on the rocks by the grill or mixing in a cocktail during a fútbol celebration. OLD PARR is the culmination of the finest flavors Scotland has to offer from the smooth, mellow Old Parr 12 to the complex, full-flavored and yet smooth. While it's celebrated around the globe, Old Parr is widely loved by Latin Americans, which drives the success of the spirit across the U.S. Old Parr has more than 150 years of long history, representing James and Samuel Greenlees commitment to creating the finest blended Scotch Whiskies. For more information, visit OLDPARRScotch.com or connect with us on Instagram: http://www.instagram.com/oldparr_us.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on X and Instagram for news and information about Diageo North America: @Diageo_NA.

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Outsiders Spirits Introduces New Whiskey JYPSI Legacy Batch 002: “The Alchemist”

Outsiders Spirits Introduces New

Whiskey JYPSI Legacy Batch 002: “The Alchemist”

3 whiskeys, 3 countries, 3 inspired finishes for the rye.

“Of the defining contemporary whiskey explorers, the intrepid wizards at Whiskey JYPSI stand out as unabashed leaders. Their flagship brand, Whiskey JYPSI Legacy continues to push the boundaries and accepted conceptions of what American whiskey and, indeed,

world whiskey can be.”

F. PAUL PACULT, AUTHOR, THE NEW KINDRED SPIRITS

NASHVILLE, Tenn. – May 15 – Outsiders Spirits announced the limited early release of their third whiskey today - Whiskey JYPSI Legacy Batch 002: “The Alchemist.” The whiskey is the company’s second release in their acclaimed Legacy Series, which blends rare whiskeys in limited, one-of-a-kind batches that cannot be replicated. Outsiders’ first release, Whiskey JYPSI Legacy Batch 001: “The Journey,” garnered Double Gold honors in the San Francisco World Spirits Competition. Photos can be found here.

“When I write a song or put a band together, a lot of times you think - do all these things really work together? And you don’t really know until you get on stage,” Eric Church said. “The same is true with making whiskey. You have ideas, but don’t know until you try them. But we’ve found out…the more fearless we are, the better our whiskey is. ‘The Alchemist’ is the perfect representation of that fearless spirit, and I’m really proud of where we’ve landed.”

“The Alchemist” builds on Batch 001’s award-winning approach of cross-category blending to create reconstructed mash bills, with 3 whiskeys – each over 10 years old – from 3 different countries, and the added element of an inspired triple-barrel finish for the rye. All reconstructed into a 114.3 proof high-rye mash bill, the result is pure alchemy indeed.

Whiskey JYPSI’s Legacy Batch 002: “The Alchemist” is priced at $199.99 and will be available for a limited early release starting May 15 to purchase online at www.whiskeyjypsi.com and in select liquor stores across Tennessee, Georgia, and Florida with more markets to follow (while supplies last).

“We called Whiskey JYPSI’s Legacy 002 ‘The Alchemist,’ because Alchemists took unexpected elements and tried to change them into gold – turn them into something greater,” says Outsiders Spirits whiskey maker Ari Sussman. “That’s the job of a good whiskey blender. You start with high-quality ingredients and hopefully create something that’s even greater - more than just the components.”

60% of the blend is an 11-year-old corn whiskey from Tennessee aged in re-charred American oak barrels for sweetness. With fewer tannins thanks to the re-charring, this whiskey is smoother and rounder than most from Tennessee.

36% of the blend is a Canadian rye aged in ex-bourbon casks for 18 years. The liquid is then segmented into thirds and finished for 6 months in either port, Spanish vermouth, or sherry barrels for added layers of dark red fruit, raisins, and oxidized wine. The final product is a rye whose spice is brilliantly countered by deep cherry, prune, and fig notes.

The last 4% of the blend is a rare, 10-year-old 100% Indian single malt matured in India’s high temperatures and humidity. This is some of the finest Indian single malt available, with a Double Gold award at the San Francisco International Spirits Competition of its own to prove it.

The combination of these rare spirits lives up to its name, for a blend that is truly greater than the sum of its components. An aroma of fruits, caramel, butterscotch, and macadamia nuts. Medium-plus viscosity. A balanced flavor of fruit and nuts with layers of cocoa, dried cherries, cinnamon and clove, and light hints of oak. All ending in a rye-forward finish that lingers with notes of chocolate, dates, and roasted almonds. For a final blend this is pure gold.

Media Contact for Outsiders Spirits:

Ed James

CHQ Media

edjames@chqmedia.com

Media Contacts for Eric Church:

Ebie McFarland | Janet Buck

Essential Broadcast Media, LLC

ebie@ebmediapr.com | janet@ebmediapr.com

About Outsiders Spirits

Outsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May 2023. It has since won multiple national and international awards, including the coveted Double Gold Medal from the San Francisco World Spirits Competition, and superlative ratings from the NY International Spirits Competition, the PR%F Awards and the Beverage Testing Institute. In April of this year, their all-new Explorer Series was released and has since won Gold in the 2024 San Francisco World Spirits Competition.

For more information, visit www.whiskeyjypsi.com and follow @WhiskeyJYPSI on Facebook, Instagram, and Twitter. 

About Eric Church

A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir, plus a critically acclaimed catalog of music. Known for his tenacity on the road, his recent The Outsiders Revival Tour earned rave reviews as he brought a rotating lineup of emerging artists along for the first fully-outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round arena show and earned the 2022 Billboard Music Award for Top Country Tour. Church is currently working on new music as the follow up to his most recent chart-topping project, the Heart & Soul triple album, which featured the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This followed his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category) and prior releases including the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” and recently opened Chief’s, a six-story venue on Nashville’s famed lower Broadway.

For more information, visit www.ericchurch.com and follow on Facebook and Twitter @ericchurch and Instagram @ericchurchmusic.

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Rare Hare Unleashes Tasmanian Single Malt

The Perfect Storm 20 Years in the Making

CHICAGO, May 8, 2024  Rare Hare Spirits, the ultra-premium collection of rare and unique whiskies from around the world, is proud to announce its latest limited release from the island of Tasmania: "The Tempest."

If you didn't know that Tasmania has a storied history of producing outstanding single malt whiskies, you're not alone. This small, rugged island south of mainland Australia and east of New Zealand is more renowned for its pristine microclimate and unique wildlife than its distilleries. But for whiskey aficionados, this island harbors a special secret: it's a veritable Eden for small batch whiskies. Chances are, you are not going to find a Tasmanian whisky on the back bar of your favorite watering hole or even at your local purveyor of fine spirits. With only a handful of craft producers scattered across the island, the quest for Tasmanian whisky requires exploration.

Tasmania experienced its own prohibition, from 1830 until the 1990s, stifling all production until a scotch-loving land surveyor, inspired by a fishing trip in the Tasmanian highlands, successfully lobbied the government to reverse the ban. Centuries-old production methods have emerged from hibernation and are now being recognized and awarded at spirits competitions around the globe.

In its quest to deliver its fourth ultra-premium release, Rare Hare partnered with one of the pioneers of Tasmanian whisky making, the acclaimed Hellyers Road Distillery, one of Australia's oldest and most revered distilleries. Hellyers Road Distillery is Tasmania's first single malt whisky producer to emerge during this renaissance, and its aged expressions are only now becoming available in this post-prohibition era. We named this special expression "The Tempest," a nod to Shakespeare's tale of nature's power and deliverance.  The Tempest is smooth and mellow yet delivers a tour de force of flavors and a long finish to savor. It is the perfect embodiment of Tasmania's temperate maritime climate, where hot summers, short cold winters, abundant sunshine, and low humidity create the perfect storm for producing exceptional single malt whiskey.

Hellyers Road Distillery employs a centuries-old pot still distillation process that spans three days, followed by a secondary slow still distillation to yield a whisky of unparalleled quality and character. The air currents that bring rain to Tasmania's western shores originate in Antarctica, traveling thousands of miles across the open ocean before reaching the island. The resulting water source is akin to soft rainwater, a unique characteristic not found in other regions producing single malt whiskies. The malt and barley used to create this small batch elixir are locally sourced and benefit from the rich soil and unique Tasmanian climate.

While most Tasmanian whiskies are aged in small barrels to accelerate maturation, Hellyers Road Distillery aged this whisky for seventeen years in standard-size bourbon casks, and then aged it for another three years in port casks.

"It's not often you get to experience the first run of something this unique and exceptional," said Alex Moore, Master Blender for Rare Hare Spirits. "Tempest is a celebration of the Tasmanian terroir. It should be on the bucket list of any serious whiskey collector."

Tasting notes: Experience a sensory expedition, from freshly baked biscotti and vanilla nougat to elderflower and citrus marmalade. This whirlwind of aromas is balanced on the palate by velvety layers of ginger, apricots, and citrus, delivering a smooth, harmonious, and long lingering finish, a true odyssey for the senses.

Rare Hare's Tempest will retail at $999 and is available for purchase online at RareHareSpirits.com and purveyors of fine spirits nationwide.

About Rare Hare Spirits
The Rare Hare collection by Playboy Spirits takes whiskey enthusiasts on a sojourn with each sip. From the grain belt of America to the heather-scented highlands of Scotland, from the foothills of Japan to the pristine shores of Tasmania, Rare Hare offers a passport to the world of ultra-premium whiskey. Rare Hare Spirits invites you to savor the story, the heritage, and the joie de vivre that is as timeless as it is boundless.

Join the brand's ongoing journey of discovery: @RareHareSpirits

About Spirits Investment Partners
Spirits Investment Partners ("SIP") specializes in creating unique brands and exceptional products in the alcoholic beverage space. Marc Bushala, Co-Founder and former CEO of Angel's Envy Bourbon, Co-Founder of Heaven's Door Spirits with Bob Dylan, and CEO of Kentucky Gold Distilling, created SIP to provide an entrepreneurial ecosystem to create, invest in and help build stand-out brands in the adult beverage space. In addition to providing capital, SIP leverages its in-house resources in product innovation, branding, package design, procurement, marketing, sales, distribution, compliance and finance to provide a comprehensive suite of resources for its portfolio of brands and investments. For more information, visit www.spiritsinvestors.com.

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After 10 Years, Ironclad Distillery is Serving Up Beds Alongside Their Bourbon

Ironclad Distillery has purchased Kenmore Inn, now offering a B&B with bourbon tastings

FREDERICKSBURG, Virginia - (May 9, 2024) – People love staying in a bed and breakfast. There is just something about them that makes the overnight trip more memorable and quaint. Add to that bourbon tastings, and the idea of a B&B&B gets a lot of people taking notice. Ironclad Distillery purchased the Kenmore Inn and will now serve up beds alongside their bourbon. The bed, breakfast, and bourbon Inn is now taking reservations for overnight stays and to host special events.

"We have created a unique experience that people are going to love," said Stephen King, founder and president of Ironclad Distillery and the Ironclad Inn & Bourbon Tasting Room. “Imagine being in the historic area of Fredericksburg, sipping bourbon, and taking in this 18^th-century home."

The next step for this family-owned company was to purchase the Kenmore Inn to create the Ironclad Inn & Bourbon Tasting bed and breakfast. Founded in 2014, the trio of King family members who own the business were ready to take it to the next level. They have been thriving as a beloved local bourbon distillery, and it was time to take things up a notch.

The family takes an interest in history, having named their distillery after the location where the first Ironclad ships battled, they are now combining it with the history of the Kenmore Inn. What was once a residential property and now a B&B is located in the historical area of Fredericksburg, Virginia. Guests can enjoy the local history, relax in the charming sitting areas of the home, and enjoy the two bourbon-tasting rooms.

A few interesting facts about the bed and breakfast property include:

• It's from circa 1793 and features nine rooms for guests. The main bedrooms are part of the original home and feature original fireplaces, while the other bedrooms are from the addition built in the 1930s. The rooms feature antiques and have a traditional décor.
• Each room has its bourbon cart for tastings, and guests can have breakfast each day with a selection of sweets and savory items with a Southern flair.
• The Inn is three stories tall and has a bourbon-tasting room for guests and the public, as well as several beautiful areas that are for relaxing.
• The bourbon tasting room is the central hub of the Inn. It serves bourbon tastings, cocktails, and a light snack menu until 8 p.m. There are also sitting areas on the property where people can relax and unwind.
• The Inn also offers various spaces and accommodations for hosting events, including corporate events, weddings, and more. The event spaces can accommodate up to 120 people and offer various options to meet planning needs.

“This is a beautiful property, and we invite people to stay here or stop by for a bourbon tasting," added King. “Every time we convert someone into loving bourbon, we ring the bell, which has been ringing a lot. We look forward to giving everyone a taste of our family bourbon."

The company was started in the Port of Newport News, Virginia, by Stephen King, Owen King, and Kara King. The Inn is situated within view of the most famous Civil War naval battle between the first ironclad ships. The company was named Ironclad Distillery after the location. Each batch of authentic bourbon is fermented, distilled, and bottled under one roof.

The Kenmore Inn, located in historic downtown Fredericksburg, Virginia, was built circa 1793. The new Ironclad Inn & Bourbon Tasting Room offers nine residential rooms to choose from, each with a bourbon cart. The main bedrooms are in the 18^th century and provide traditional beds, original fireplaces, seating areas, and sleep for 2-3 people. Additional bedrooms are in the area of the home that was added in the 1930s and sleep two. Breakfast is served daily from 7:30 am to 10:00 am, offering a taste of the South. Coffee, tea, and water are served all day. The Bourbon Tasting Room offers tastings, cocktails, and a daily light snack menu until 8 pm.

To get more information about holding an event at the Ironclad Inn & Bourbon Tasting Room or booking a room, visit the site at: https://www.ironcladinn.com. Follow them on Facebook at: https://www.facebook.com/ironcladinn

About Ironclad Inn & Bourbon Tasting Room

The bed and breakfast is located in historic Fredericksburg, Virginia, offering a unique place for people to stay and hold events. Guests can stay in one of their historic rooms, enjoy Southern hospitality, and engage in bourbon tastings. Inspired by the personalized hospitality of a private family home, the bedrooms and shared spaces are designed for finding a home away from home where lively stories can be swapped over a bourbon or two. An interconnected part of the family-owned distillery and Tasting Room in Newport News, Ironclad Inn extends Ironclad Distillery Co.’s dedication to quality, connection, and hospitality into the experience of living, traveling, and coming home to a glass of the good stuff. Several special event options also allow guests to hold events of up to 120 people. To get more information, visit the site at: https://www.ironcladinn.com.

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Skrewball Whiskey Encourages Consumers to "Skrew the Usual" With New Campaign

The Original Peanut Butter Whiskey's Unique Personality is Brought to Life by the Brand's Biggest Campaign Drop Since Pernod Ricard Acquisition

NEW YORK, May 9, 2024 - Today, Skrewball Whiskey, the leading peanut butter whiskey, is proud to unveil its new campaign and rallying cry, "Skrew the Usual," the brand's most ambitious launch to date. As the world's first super-premium peanut butter flavored American whiskey, Skrewball wants people to break away from the 'same old, same old' and revel in the surprisingly delicious flavors of life – enter "Skrew the Usual."

"Skrew the Usual" is more than just a call to action, it embodies the essence of adventure and innovation in each bottle of Skrewball Whiskey. The campaign encourages consumers to break away from monotony and forgo the usuals in life that keep delicious discoveries at bay – in other words, to live by the 'you only live once' motto.

"Skrewball wants to inspire consumers to take detours and seek out the weird and wonderful," said Kuppy Sampale, Brand Director of Skrewball Whiskey at Pernod Ricard. "With the introduction of 'Skrew the Usual,' we're inviting our audience to choose exploration over routine and celebrate trying something new, like the unexpectedly delicious flavor of peanut butter whiskey."

The campaign marks a significant milestone for Skrewball and the biggest launch since its acquisition by Pernod Ricard in 2023. It is accompanied by the release of a 30-second creative spot, called the "House of High Spirits," in addition to 15-second and 6-second short films. At the heart of the campaign is a new fictional spokesperson aptly named Skrew, who is the charismatic (and dashing, if we do say so ourselves) personification of Skrewball's charmingly mischievous spirit. In the spot, Skrew upends (read: improves) the conventions of the whiskey category by beckoning viewers to indulge their curiosity and experience the unusually delicious peanut buttery taste of Skrewball Whiskey.

"Skrewball has always been a brand that pushes boundaries and challenges expectations," said Steve and Brittany Yeng, co-founders of Skrewball Whiskey. "We're excited to bring the 'Skrew the Usual' mentality to more people with our new campaign and hope it encourages people to give Skrewball a shot… literally."

As a relatively young brand that launched in 2018, Skrewball has grown to become the number one peanut butter whiskey in the United States with 83% of market share, the number two premium brand in the flavored whiskey category ($25+) for value and volume, and the number five brand overall¹ – now that's some nutty growth.

The campaign, created by The Martin Agency, kicks off via online video, social and search on Thursday, May 9, followed by disruptive out of home advertisements in key markets such as Chicago, Los Angeles and New York City come June.

Skrewball Whiskey is available nationwide and at select retailers in Canada, Puerto Rico, and Central America. It is best enjoyed neat, on the rocks, or as the star ingredient in a variety of inventive cocktails and shots, like Island of Misfits and Salty Nuts.

For more information about Skrewball Whiskey and to stay updated on the latest news, visit www.skrewballwhiskey.com and follow along on Facebook and Instagram (@skrewballwhiskey).

PLEASE ENJOY RESPONSIBLY. 35% ALC./VOL. ©2024 Skrewball Spirits, LLC, New York, NY

Sources:
¹ Nielsen, latest 52 weeks, week ending 4/19/24

ABOUT SKREWBALL PEANUT BUTTER WHISKEY
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com.

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.

For more information, visit: www.pernod-ricard-usa.com.

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