BALCONES DISTILLING CELEBRATES THE SOLAR ECLIPSE WITH LAUNCH OF MIRADOR ECLIPSE AMERICAN SINGLE MALT

With the award-winning, Waco-based distillery located in the heart of the eclipse's path of totality, the latest limited edition American Single Malt release is a celestial celebration of innovation

WACO, Texas, April 8, 2024 Today Balcones Distilling proudly announces the launch of its latest whisky creation: Balcones Mirador Eclipse American Single Malt. Inspired by the extraordinary phenomenon of a solar eclipse, this limited edition release is a testament to the artistic whisky-making approach of Balcones and unwavering commitment to innovation and craftsmanship.

The journey to Mirador Eclipse began with a reflection on the significant solar eclipse occurring across North America this year, right in the path of totality in the Balcones home base of Waco, Texas, and the profound symbolism of a solar eclipse - a momentary loss of the sun, yet an indicator of new beginnings. Drawing inspiration from the exquisite and uncontrollable nature of eclipses, Balcones embarked on a quest to capture the essence of this celestial event in a bottle.

"Solar eclipses can be anticipated but not changed. They are beyond our attempts to control, calling us back to the specific time and place we are in, making us view ourselves and our place in a different light, with fresh hues and contrasts," said Jared Himstedt, head distiller at Balcones Distilling. "This is exactly what it feels like to create whisky with the volatile and unexpected climate of Texas, and it is what we built into this release, playing with subtlety to give a new perspective and contrast to a whisky."

Mirador Eclipse represents the latest experimentation in the distillery's continued innovative approach to whisky making. While their previous Mirador releases showcase Golden Promise Malted Barley matured in refill casks, Mirador Eclipse delves deeper into the realm of flavor experimentation, inspired by how eclipses do more than just obscure and darken – they throw familiar things into a new and changed light, allowing new facets and emphases to the experience of the moment. By introducing two strains of yeast - a red wine and a rosé yeast - alongside the house malt whisky yeast, Balcones' artisans have unlocked a symphony of soft, blush red berry, and fruits-of-the-forest notes rarely seen in single malts.

Matured in a selection of first, second, and third-fill used Kentucky bourbon casks for four to five years, Mirador Eclipse achieves a delicate balance of fruit, grain, and palate density, culminating in a whisky experience unlike any other. With an ABV of 55% and a 750mL bottle, Mirador Eclipse embodies the spirit of Texas in every sip.

"Mirador Eclipse is a tribute to the beauty and unpredictability of solar eclipses; an invitation to appreciate a moment of cosmic scale from our vantage point," said Himstedt. "We sought to create a whisky that honors this celestial spectacle by pushing flavor exploration into a different light."

For those that are 21 years or older, Mirador Eclipse American Single Malt has an SRP of $100 and will be available to purchase starting in May 2024 for a limited time only at select U.S. liquor retailers in Texas, California, Illinois, Colorado, New York, Florida, Georgia, Tennessee, South Carolina, Wisconsin, Missouri, New Jersey, Louisiana, Maryland, Oklahoma, Oregon, Minnesota, Ohio and Pennsylvania, and can be pre-ordered on ReserveBar.com.

While Mirador Eclipse is a limited release, Balcones remains committed to pushing the boundaries of whisky craftsmanship and creating original, expressive whiskies that reflect the people and place they come from.

"Our journey doesn't end with Mirador Eclipse. We're constantly exploring, wandering, tending the ongoing conversation with specific moments and a specific place with the promise of more exciting whiskies to come."

For more information on Balcones Distilling and Balcones Mirador Eclipse, and where to purchase your own whisky, visit BalconesDistilling.com.

For all media inquiries and/or interview requests, please contact balconespress@smarts.agency.

About Balcones Distilling
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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SEAGRAM'S 7 CROWN AMERICAN BLENDED WHISKEY PARTNERS WITH AMERICAN CORNHOLE LEAGUE AS OFFICIAL WHISKEY SPONSOR

Get Ready to Toss, Sip and Cheer: Seagram's 7 Crown Celebrates the Beloved Pastime of Cornhole

NEW YORK, April 4, 2024  From tailgates to festivals to backyard BBQs, cornhole is a staple at almost every summertime get-together. Now, Seagram's 7 Crown American Blended Whiskey is taking the fun to the next level by joining forces with the American Cornhole League (ACL) as its Official Whiskey Sponsor, bringing the No. 1 American Blended Whiskey to the pro series all summer long.

Today, just in time for the first tournament of the season in Palm Beach, Fla., Seagram's 7 Crown is kicking off its nationwide tour with the ACL, with appearances across eight tournaments to gather the most passionate cornhole fanatics together to celebrate one of America's fastest-growing sports. With an estimated 50 million people playing cornhole worldwide – in 25 different countries –  there's no better time than now to join in on the action.

"Seagram's 7 Crown will celebrate the meaningful connection that our country has with cornhole," said Gustavo Salguero, Senior Brand Manager, Seagram's 7 Crown. "Whether you're enjoying a 7&7 or tossing a bean bag, we're thrilled to join forces with the American Cornhole League, witnessing some incredible competition and seeing these pros become legends!"

Stopping by the tournament to see some exciting cornhole action? Make sure to grab a 7&7 - the official cocktail of the American Cornhole League - and join Seagram's 7 Crown in raising a glass to this season's competitors across the country. All season long, the brand will be cheering on players to victory with a drink in hand because whether you're playing or watching, nothing pairs better with cornhole than the great taste of a Seagram's 7&7.

"Seagram's 7 Crown has a legacy of bringing people together and that's exactly what we're doing at the American Cornhole League," said Stacey Moore, American Cornhole League Founder and Commissioner.  "This partnership is bringing together two iconic game day classics - cornhole and a 7&7 - for the first time ever, and we cannot be more thrilled for what's to come with this partnership."

Can't make it to an ACL tournament?! No worries - be sure to follow along @Seagrams7 so you don't miss a thing on tournament day.

Seagram's 7 is a carefully blended American whiskey aged in oak with a rich and casual history. No matter how you choose to celebrate this summer, Seagram's 7 reminds you to always drink responsibly.

Seagram's 7&7

Ingredients:

• 1.5 oz. Seagram's 7 Crown Blended Whiskey
• 5 oz. 7UP^®
• Slice of lime

Directions:

1. Add Seagram's 7 Crown Blended Whiskey and 7UP^® soda to a highball glass with ice
2. Stir well
3. Garnish with lime slice

ABOUT THE AMERICAN CORNHOLE LEAGUE
The ACL promotes and develops cornhole as a sport for any age and any skill level. The organization establishes the rules and regulations to govern the sport around the world. Anyone Can Play, Anyone Can Win.

ABOUT SEAGRAM'S 7
Seagram's 7 Crown American Blended Whiskey is an American icon with a rich heritage dating back to the 1930s. A blended American whiskey, Seagram's 7 has a legacy of bringing people together through its easy-to-drink, smooth liquid. Seagram's 7 is casual, approachable and has a taste profile that stands the test of time on its own and in its signature drink, the 7 & 7. For more information, visit seagrams7.com and follow us on Instagram @seagrams7. Seagram's 7 encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource,www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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FIRE UP THE SUMMER VIBES WITH THE RETURN OF BAILEYS S'MORES LIQUEUR, A LIMITED TIME OFFERING THAT BRINGS BACK THE NOSTALGIC TASTE OF WARMER MONTHS AHEAD

The delicious flavors of toasted marshmallow, sweet graham crackers and rich chocolate in every sip

NEW YORK, April 4, 2024  The season is already blooming with the return of sunshine, outdoor activities, and warmer days, marking the perfect occasion for Baileys S'mores Irish Cream Liqueur to make its highly-anticipated comeback. After winning a gold medal at the 2022 San Francisco World Spirits Competition, the limited time offering from Baileys' esteemed portfolio is back by popular demand, serving up an indulgent take on this cherished outdoor dessert for all your spring and summer festivities. Whether planning a cabin retreat, hosting a backyard barbeque, or gathering for a rooftop celebration, Baileys S'mores makes it easier than ever to enjoy the season's quintessential treat – no campfire skills required!

FIRE UP THE SUMMER VIBES WITH THE RETURN OF BAILEYS S’MORES LIQUEUR, A LIMITED TIME OFFERING THAT BRINGS BACK THE NOSTALGIC TASTE OF WARMER MONTHS AHEAD

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9259051-baileys-smores-liqueur-limited-time-offering/

"We are thrilled to bring back the beloved Baileys S'mores flavor just in time for peak s'mores season," says Whitney Mullen, Director of Baileys & Liqueurs at DIAGEO North America. "This limited-time offering has captured the hearts and taste buds of adult treaters everywhere, and truly encapsulates the summer spirit with its irresistible blend of flavors reminiscent of classic s'mores treat."

Made with the iconic taste of our Irish Cream, Baileys S'mores combines the nostalgic flavors of toasted marshmallows and sweet graham crackers with a rich chocolate finish for a truly unique, melt-in-your-mouth experience. Try it neat, in a S'morestini, or even in a marshmallow shot, because Baileys S'mores offers s'more ways to enjoy the classic treat anytime, anywhere![6]

BAILEYS S'MORES-TINI

Ingredients:

• 2 oz Baileys S'mores Irish Cream Liqueur
• .5 oz Vodka
• .75 oz Cream de Cacao
• 1 oz Half & Half
• 1 oz Chocolate Syrup for inside the glass

Method: Add the shell into the bottom glass, then roll the chocolate halfway around the glass. Put the glass into the fridge/freezer. Combine all the ingredients in a shaker filled with ice. Shake for about 6 to 8 seconds and strain into the martini glass then garnish with a toasted marshmallow.

Baileys Original Irish Cream Liqueur has been a pioneer in the category since it was first created in 1974. Expanding from the world's first cream liqueur to proudly becoming one of the world's most-loved spirit, this year marks the 50^th anniversary for the brand and its commitment to adult treating. As the world of treating continues to evolve and expand, Baileys is excited to continue innovating new ways to indulge with seasonal, limited-time offerings.

Stay up to date on what's to come by following @BaileysUS on Instagram as Baileys explores if there's a "right" way to enjoy your s'mores. Baileys S'mores is available now for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle. For more information, please visit www.BAILEYS.com.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, Irish whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

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Introducing Indigo's Hour, A Rare, Limited-Edition Straight Bourbon Whiskey Transformed Through 18 Years of Barrel Aging

The newest bourbon from Orphan Barrel embraces the evolution of flavor and craft over time, drawing inspiration from metamorphosis

TULLAHOMA, Tenn., April 2, 2024 - AMERICA'S WHISKEY HEARTLANDS -- Orphan Barrel Whiskey Distilling Co. presents a new liquid within its collection: Indigo's Hour Straight Bourbon Whiskey Aged 18 Years, a testament to the artistry of American Whiskey craftsmanship. Drawing inspiration from nature's most enchanting transitions, Indigo's Hour symbolizes the delicate balance between transformation and tradition. Much like the lifecycle of a butterfly, which we've chosen to represent our whiskey through the bottle's label design, the bourbon undergoes a metamorphosis of its own, as it journey's from barrel to bottle with meticulous care and attention to detail. Distilled in Indiana, aged in Kentucky and bottled in Tennessee, each stage of this liquid's journey contributed to its unique character and complexity.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9258651-indigos-hour-limited-edition-straight-bourbon-whiskey

"Indigo's Hour is perfect for those who appreciate the complex flavors and craft behind American-bourbon making," said DIAGEO Master Blender Andrew Mackay. "Its liquid and bottle label symbolizes how the Orphan Barrel collection continues to evolve from its predecessors, making it a true collectible for those who appreciate fine spirits and rare whiskies."

Crafted from a carefully selected mashbill of 68% corn, 28% rye, and 4% malt, Indigo's Hour aged gracefully over 18 years in charred white oak barrels, resulting in an exquisite Straight Bourbon Whiskey. Its flavor profile evolves on the palate, initially presenting creamy vanilla notes on the nose, followed by toasted oak, baking spices and red fruit. Subtle hints of caramel, honey, rich vanilla, and spice gradually yield a velvety finish with a touch of oak.

The bottle design pays homage to the spirit's origin story - drawing inspiration from the crops, flora and fauna native to the heartlands of America's whiskey regions. The spirit animal is the Pipevine Swallowtail, the most colorful butterfly to call Indiana home, where this rare whiskey is distilled. Part of the label was inspired by The Witches Tree, a legendary maple tree found in Louisville, KY just a few minutes away from where Indigo's Hour was aged. The landscapes depicted in the background were inspired by the creek that sits amongst the rivers and marshlands in Cascade Hollow, Tullahoma, Tennessee, where Indigo's Hour was bottled.

Indigo's Hour, like other Orphan Barrel Whiskeys, embodies the fleeting nature of exceptional liquid craftsmanship. Inspired by the time of day, which we call Indigo's Hour, between dusk and dark when the sky is at its most beautiful and a bourbon beckons to be sipped, this whiskey is made in only one highly-limited batch, and once it's gone, it's gone forever.

This special edition bottle is available at select spirits retailers nationwide with a suggested retail price of $225 for 750mL, and is available for purchase beginning April 1, 2024 as a timely collectible for those who treasure rare spirits and seek to capture a piece of whiskey history. Indigo's Hour can also be purchased on ReserveBar, where shipping and delivery options are available. For more information about Orphan Barrel Whiskey Distilling Co., click here and follow @orphanbarrel on Instagram.

ABOUT ORPHAN BARREL WHISKEY CO.
The Orphan Barrel Whiskey Co. is an endeavor to rescue nearly forgotten barrels of delicious whiskey and share them with discerning adult consumers. We are inspired by creativity, delicious whiskey, good times and great stories. The project is owned and run by DIAGEO and headquartered in Tullahoma, Tenn. However, we like to think the project is founded in dark, quiet corners of rickhouses around the world where great whiskeys are just waiting to be discovered.

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about DIAGEO North America:
@Diageo_NA. Celebrating life, every day, everywhere.

INDIGO'S HOUR Straight Bourbon Whiskey 45% Alc/Vol. Orphan Barrel Whiskey Co., 
Tullahoma, TN.

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BSB WHISKEY X JAMIE FOXX OFFICIALLY UNVEIL THEIR COLLABORATION WITH ICONIC NEW PACKAGING

Jamie Foxx changes the whiskey game with exclusive release of BSB Whiskey in partnership with WES Brands

DALLAS, April 2, 2024 Fast-growing spirits incubator WES Brands, known for brand acceleration and innovation, has joined forces once again with award-winning actor, musician, and entrepreneur Jamie Foxx for the exclusive release of BSB Whiskey, an ultra-smooth flavored whiskey. Dedicating two years to the design and development of the new look and flavor, Brown Sugar Blend, affectionately dubbed "BSB," is ready to debut and shake up the whiskey category. Foxx joins as brand owner and creative director.

"Life is precious, so I've always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I'm finally making that happen," says Foxx, BSB Owner & Creative Director. "BSB is an ode to my personal philosophy – it's about bringing people together to celebrate life and have fun."

Embodying the essence of bolder, stronger, and better, BSB Whiskey's 70-proof liquid is a masterpiece that perfectly blends the aromatic spice of cinnamon with the rich, comforting sweetness of brown sugar. BSB Whiskey comes in dynamic new packaging that is as innovative as the whiskey itself. The sleek, matte black bottle proudly wears a "BSB" chenille letter patch on its chest that glows in the dark, designed to captivate and intrigue. This unique, revamped touch ensures that BSB Whiskey stands out on the shelves and lights up any social gathering, making it the most coveted centerpiece of the night.

"Last year was a record year for flavored whiskies. U.S. depletions reached 18.25 million cases in 2023, up from 14 million cases in 2019*," said Lauren Kiyak, SVP of Marketing at WES Brands. "We knew we had an incredible opportunity on our hands. With Jamie's creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors."

BSB Whiskey is a key priority in the rapidly growing WES Brands portfolio. To support the national rollout, Naeemah Leonard, a 15+ year veteran in the wine and spirits industry, joins WES Brands as their new Senior Brand Director of Whiskey. Stepping into the newly created role as Senior Brand Director of Whiskey, Naeemah will support the company's focus on the brand, having worked in brown spirits and managed many celebrity partnerships over her career.

BSB Whiskey blends and bottles in Columbia, TN. BSB Whiskey is sold in 750ml at 70% ABV and is available nationwide online and in limited quantities in the U.S. at select retailers for $24.99.

Perfect for sipping. Ideal for sharing. Always drink responsibly.

ABOUT BSB WHISKEY
BSB, Brown Sugar Blend, is a flavored whiskey with just the right amount of cinnamon and brown sugar. At 70 proof, it's ultra-smooth flavored finish makes it perfect for sipping, ideal for shooting, and sharing in your favorite cocktails. It's Bolder, Stronger, Better! BSB Whiskey 750ml retails for $24.99 across the United States. For more information, please visit www.BSBWhiskey.com and follow them on Facebook & Instagram @BSBWhiskey.

ABOUT JAMIE FOXX
Jamie Foxx is an award- winning actor, singer, and comedian.
Foxx most recently starred in The Burial (nominated for a NAACP Image Award) opposite Tommy Lee Jones which premiered at the 2023 Toronto Film Festival and is now streaming globally on Prime Video. He also lent his voice to the raucous comedy, Strays for Universal opposite Will Ferrell which played in theaters August 2023. In 2021, he voiced the lead role of the Oscar-winning animated film, Soul for Disney/ Pixar.
Jamie is currently executive producing and starring in several Netflix projects: They Cloned Tyrone (streaming now) for which he was nominated for both a Gotham Award and NAACP Image Award for Outstanding Supporting Performance; Day Shift opposite Dave Franco (streaming now); and he's wrapping production on Back in Action opposite Cameron Diaz which is slated for a Q4 release in 2024.
In December 2021, Foxx reprised his fan favorite role of 'Electro' in Spider-Man: No Way Home that made $1.9B at the global box office. Foxx currently executive produces and hosts Beat Shazam on Fox alongside his daughter, Corinne Foxx who serves as co-host and deejay. The 7th season returns May 28, 2024. Expanding his relationship with Fox - he is also executive producing Alert: Missing Persons Unit which is going into its second season, and We Are Family with hosts, Anthony Anderson & his mother, Doris.
He also produced a riveting documentary about the life of music legend, Luther Vandross that just premiered at the 2024 Sundance Film Festival called Luther: Never Too Much for Sony Music Entertainment. In 2020, Foxx won "Outstanding Supporting Actor in a Motion Picture" at the NAACP Image Awards and received a SAG Award nomination for "Outstanding Performance by a Male Actor in a Supporting Role" for his riveting performance in Just Mercy for Warner Bros.
Additionally, Foxx's memoir, Act Like You Got Some Sense is currently available everywhere books are sold.
Foxx has an overall deal with Sony Pictures Entertainment to develop and produce feature films with his producing partner, Datari Turner for Foxxhole Productions. He also inked a TV producing deal with MTV Entertainment Group/ ViacomCBS, where they will develop and executive produce original movies across the portfolio with a focus on BIPOC filmmakers.

ABOUT WES BRANDS 
Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Aspen Vodka, Flecha Azul Tequila, Fraser & Thompson Whiskey and BSB Flavored Whiskey, with new innovations to come. Do you think you have what it takes to join the team? Learn more at www.WESBrandsLLC.com.

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Eric Church and Outsiders Spirits Announce Next Release from Whiskey JYPSI

Explorer Series to follow critically acclaimed Whiskey JYPSI Legacy Batch 001

“Wow. Lovely multidimensional and extended finish. Black plum, vanilla bean, cake frosting, graham cracker, and marzipan flavors are bedazzling. Lip-smacking, and plenty of grip in the long finish… I’d hands down give it the FULL MONTY of 5 stars. Again, WOW.”

F. PAUL PACULT, AUTHOR, THE NEW KINDRED SPIRITS

NASHVILLE, Tenn. – April 2, 2024 – From the makers of award-winning Legacy Batch 001, Outsiders Spirits has announced the release of its all-new Whiskey JYPSI Explorer Series. The Explorer Series continues the brand’s focus on sourcing the highest quality whiskeys and ingredients while finishing these spirits with combinations of distinctive and exceptional woods from around the globe. The series features well-aged, mature whiskeys never younger than six years old and ranging between 100-107 proof. Whiskey JYPSI Explore assets are available for download HERE.

“When we started the company, we had a long-term goal of creating the highest quality whiskeys in the world while having a diversity of products to satisfy the palate of a variety of whiskey drinkers,” said Outsiders co-founder Raj Alva. “Our first launch was an ultra-premium product. This next one is going to be more accessible. It’s unique because it’s going to be finished using woods from across the globe. That’s why we called it Explorer.”

Explorer’s inaugural release is a blend of two six-year-old bourbons – a low rye distilled in Kentucky and selected for its sweetness, and an Indiana high rye chosen for its spice. The combined mash bill of 66% corn, 30% rye and 4% malted barley is then slowly reduced to 103 proof and finished using two oak varietals – French Oak (Quercus robur) from France’s famed Forest of Tronçais and American Oak (Quercus alba) from the Appalachian Mountains. Each of these woods was specifically chosen to work in concert with the sweetness and spice of the blend – and both are steeped in rich backstories that connect their origins to the roots of country music.

“This is why I wanted to get into the whiskey business,” said Church, a ten-time GRAMMY nominee. “It’s a creative process, an adventure, and a story–like music. And you never know where you’re going ‘til you get the song written or the whiskey is made.”

Whiskey JYPSI’s Explorer is priced at $69.99 and will be available April 2nd in select liquor stores across Tennessee with more markets to follow and online at www.whiskeyjypsi.com.

Outsiders Spirits chose oak staves from France’s Forest of Tronçais for the first release of Explorer because of its accentuated notes of spice and leather. The oak trees from this forest have been used to make barrels for centuries and have housed some of the finest Bordeaux wines ever made. The Forest of Tronçais was originally overseen by the Duke of Bourbon (foreshadowing its use in Explorer) and was later planted with oak trees by Louis XIV to supply timber for the French navy. The Tronçais region was also home to early European troubadours whose musical traditions of merging melodies and poetry ultimately migrated to the Appalachian Mountains - which became the heart of America’s singer-songwriter tradition.

The American Oak staves used in the first Explorer release come from those same Appalachian Mountains, where cooler conditions lead to slower growth and a tighter grain. This results in a specific mix of sweetness, richness, depth, and viscosity the Outsiders team wanted to pair with the spice of the French Oak as a key finishing component in their new release. Explorer’s Appalachian Oak was also harvested near where Outsiders Spirits co-founder Eric Church grew up in North Carolina.

“We only want to make incredible whiskey, and do it our way,” said Outsiders Spirits whiskey maker Ari Sussman. “Part of that is making sure it’s not just a whiskey – it’s a story highlighting the places, cultures and agricultures that are part of our explorations.”

Media Contact for Outsiders Spirits:

Ed James

CHQ Media

edjames@chqmedia.com

Media Contacts for Eric Church:

Ebie McFarland | Janet Buck

Essential Broadcast Media, LLC

ebie@ebmediapr.com | janet@ebmediapr.com

ABOUT OUTSIDERS SPIRITS

Outsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May 2023. It has since won multiple national and international awards, including the coveted Double Gold Medal from the San Francisco World Spirits Competition, and superlative ratings from the NY International Spirits Competition, the PR%F Awards and the Beverage Testing Institute.

For more information, visit www.whiskeyjypsi.com and follow @WhiskeyJYPSI on Facebook, Instagram and Twitter. 

About Eric Church

A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir, plus a critically acclaimed catalog of music. Known for his tenacity on the road, his recent The Outsiders Revival Tour earned rave reviews as he brought a rotating lineup of emerging artists along for the first fully-outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round arena show and earned the 2022 Billboard Music Award for Top Country Tour. Church is currently working on new music as the follow up to his most recent chart-topping project, the Heart & Soul triple album, which featured the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This followed his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category) and prior releases including the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” and will soon open Chief’s, a six-story venue on Nashville’s famed lower Broadway.

For more information, visit www.ericchurch.com and follow on Facebook and Twitter @ericchurch and Instagram @ericchurchmusic.

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