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BALCONES DISTILLING PARTNERS WITH THE OTHER ART FAIR TO INVITE INDEPENDENT ARTISTS TO PUSH THE BOUNDARIES OF CREATIVE POSSIBILITY

Award-winning Balcones Distilling joins forces with The Other Art Fair in Los Angeles, Dallas, and Brooklyn to celebrate the artistry in whisky-making and the connection between craftsmanship and self-expression

WACO, Texas, March 28, 2024 -- Balcones Distilling and The Other Art Fair, two trailblazing brands redefining the art and whisky spaces, are thrilled to announce a new partnership for its upcoming circuit of spring fairs.

The Texas-based distillery, recently named World's Best Craft Producer of the Year 2024 at the World Whiskies Awards, and the global art fair program are joining forces because of a shared commitment to foster creativity, pursue innovation and champion originality. Balcones is at the forefront of the whisky revolution in Texas and is known for its whisky that comes from a different "place". The distillery is forged on a fault line where two opposing landmasses meet, fueling an energy and creative heat that drives Balcones' continuous journey of experimentation and innovation.

At the heart of the partnership is the "Spirit of Balcones: Artist in Residence Program", a new initiative to empower artists to transcend traditional studios and create artwork that showcases their interpretation of bold, free thinking, reinvention, and embracing the magnetic sense of possibility that comes from expressing your full self.

"The partnership with The Other Art Fair is a natural fit because of Balcones' commitment to creativity and supporting the arts. Led by a distilling team that has a background in art, music, writing, and a head distiller who is a master in both whisky and ceramics, Balcones sees whisky as an art form - a delicate dance between science and soulful expression," said Frank Dudley, brand director of Disruptive Whiskies at DIAGEO.

In addition to the Artist in Residence program, attendees 21+ years old on site at The Other Art Fair will have the chance to connect with members of the Balcones distillery team, savor hand-crafted Balcones cocktails and try various Balcones whiskies at each fair's sample station.

"This partnership is not only a chance to introduce our whiskies to attendees throughout the three weekends, but it allows us the opportunity to support The Other Art Fair in their mission to celebrate the possibility that comes from limitless creativity and expressing one's full self, an ethos we at Balcones share," said Dudley.

In the art world, The Other Art Fair combines boundary-pushing yet affordable works with immersive installations, performances and the odd tattoo or taxidermy class, believing that art shouldn't be confined to convention or rule, and how people enjoy it shouldn't be either.

"Balcones' and our shared values of independence and creativity form the foundation of this collaboration," said Ryan Stanier, Founder of The Other Art Fair, "Our mission is to reframe how art is experienced, showcasing the creations of independent artists and striving to dismantle the hurdles to artistic participation by championing affordable pieces. Now with Balcones as a partner, we look forward to inspiring art enthusiasts and whisky aficionados alike through an exciting program of events and initiatives."

The Artist in Residence program will debut at The Other Art Fair Los Angeles (April 4-7) at the Barker Hangar in Santa Monica, Calif., with painter and muralist Madeleine Tonzi of Los Angeles, followed by The Other Art Fair Dallas (May 9-12) and The Other Art Fair Brooklyn (May 16-19). An individual artist will be selected in each city, and their work will be on display for the first time at their respective fairs.

"Expressing our shared appreciation for boldness, excellence in design, and dedication to create, I am honored to collaborate with Balcones," said Madeleine Tonzi, Los Angeles Artist in Residence, drawing inspiration from the wide-open skies, expansive views, and the sense of freedom and exploration of the western landscape where she was raised.

In the weeks leading up to The Other Art Fair, participating bars in Los Angeles, Dallas and Brooklyn will also be offering Balcones cocktails to celebrate the fairs. Visit theotherartfair.com/partners/balcones for a full list of participating locations.

Additional details on The Other Art Fair can be found here For more information on Balcones Distilling, and where to purchase your own whisky, visit BalconesDistilling.com

• The Other Art Fair Los Angeles takes place from April 4-7 in the Barker Hangar in Santa Monica, California.
• The Other Art Fair Dallas takes place from May 9-12 at Dallas Market Hall in Dallas, Texas
• The Other Art Fair Brooklyn takes place from May 16 - 19 at Zerospace in Brooklyn, New York

About Balcones Distilling
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About The Other Art Fair
The Other Art Fair is a global art fair that connects independent artists with thousands of art buyers in a welcoming and creative environment. Set against the backdrop of the world's biggest cities, each Fair delivers the unexpected, combining access to boundary-pushing yet always-affordable artworks with immersive installations, performances, and unique features. The result is an inspiring, evocative, inclusive, and fun event that creates lasting connections between artists and art lovers. Since its launch in 2011, The Other Art Fair has worked with over 3,000 artists from more than 20 countries and now hosts 10 fairs annually across the UK, the US, and Australia. For more information, visit www.theotherartfair.com

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Months After Being Named The 2023 World's Most Admired Whiskey, Michter's Is Releasing Its 10 Year Bourbon

LOUISVILLE, Ky., March 26, 2024-- This April, Louisville based Michter's Distillery will begin releasing its 10 Year Kentucky Straight Bourbon.

"Our team was humbled and deeply grateful when a few months ago Michter's became the first American whiskey to be named the World's Most Admired Whiskey," stated Michter's President Joseph J. Magliocco. "Our production team has always given tremendous consideration to what they feel is ready to release, but after this honor, the stakes seem even higher."

The ultimate gatekeepers for any release of Michter's are Dan McKee, Master Distiller, and Andrea Wilson, Master of Maturation. Commenting on the 2024 release of Michter's 10 Year Bourbon, McKee stated, "This a wonderful single barrel whiskey. It's brimming with all the characteristics that I look for in a special bourbon." Wilson and the Michter's production team spent a good deal of time selecting the barrels for this year's bottling. "We know that Michter's fans everywhere look forward to our 10 Year Bourbon. We are excited to share the 2024 release, which again is overaged to a beautiful maturity with an excellent nose, creamy texture and an array of characteristics on the palate, that ascend through to the finish, making every drop an enjoyable moment," observed Wilson.

Michter's 10 Year Bourbon has a suggested retail price of $185 per 750ml bottle in the United States.

In late October 2023, the UK based publication Drinks International announced the results of a poll of an Academy of independent global whisky experts, journalists, bartenders, and drinks buyers from more than 20 countries. For the first time ever, an American whiskey (Michter's) was voted the World's Most Admired Whiskey.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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Barrel Global™ Launches New, High-End American Whiskey Experience with its “Kentucky Bourbon Retreat”

Bourbon Barrel Ownership Service Offers Bespoke Travel, Tasting, and Distilling Experience

Kentucky (March 21, 2024) – As the bourbon boom continues apace, and whiskey aficionados look for new and interesting ways to engage with their favorite brands, one company is introducing a travel, tasting, and distilling experience centered around America’s Native Spirit. Today, US-based Barrel Global announces the launch of a new bespoke service dubbed the “Kentucky Bourbon Retreat.” This immersive experience welcomes consumers and corporate clients to visit a distillery in Kentucky where they will distill their very own barrels of bourbon that will then be aged and bottled to their exact specifications. Interested customers may visit https://barrelglobal.com/retreat-2024/ to learn more and book their experience.

“Our Kentucky Bourbon Retreat democratizes barrel ownership by allowing individuals to create their very own batch of barrels with a truly bespoke mashbill. Distilleries typically require a minimum order of more than 100 barrels for such a service, but given our distillery relationships, we’re able to bring that minimum number down to a more palatable 10 barrels,” said Barrel Global Founder George Koutsakis.

A fully customizable itinerary awaits, as guests arrive in Kentucky for a three-day “once in a lifetime” bourbon-making adventure under the careful guidance and curation of an esteemed bourbon distiller. During the deep dive into bourbon-making, retreat attendees receive a tutorial in the art, science, excitement of distillation and barreling – which starts with selecting a mashbill to create a taste profile suited to your palate, tasting the new mash and the distillate, and making the correct cut between heads, hearts and tails before proofing the liquid. Under the watchful eye of the head distiller, guests return to the distillery on their final day in Kentucky to fill their own barrels with distillate, seal them, check for leaks, and finally roll them into the rickhouse.

Once the barrels are proofed, the distillery partner stores them for the required aging in their on-site warehouses until they are at the desired maturation and ready for bottling. Although bourbon is notoriously a waiting game, the owners of these newly-minted barrels may determine their future use – from personal consumption and corporate gifting to launching their own mini bourbon brand or reselling the barrels on the open market.

“Bourbon distilling has captivated a global audience, and this experience allows retreat attendees to step into the highly coveted role of “distiller” for a day under the careful tutelage of a highly trained distilling expert while respecting the traditions, legacies, and expertise that these notable craftspeople bring to the industry,” Koutsakis continued.

Pricing for this group-centric activity is $35,000 dependent on group size and barrel yield, which includes 10 newly-distilled bourbon barrels with a completely bespoke mashbill, full participation in the distilling process – from mashing and fermentation to distilling and barreling, hotel accommodations, dinner, and a comprehensive bourbon tasting. Additional guests may be added for an incremental cost.

In partnership with Hopkinsville, KY-based Casey Jones Distillery, the inaugural Kentucky Bourbon Retreat launches this month and is aimed at corporate clients, the hospitality industry, families, and friend groups – making it a truly universal experience for legal drinking age consumers. While Barrel Global is rolling out the service with one distillery partner, the company will expand with additional experiences and partners in the months ahead.

Follow Barrel Global on social media to keep up with the latest news and announcements:

Instagram: @barrelglobal | Facebook: @barrelglobal

ABOUT BARREL GLOBAL

One of the first front-facing barrel ownership companies in the US, Barrel Global works hand in hand with some of the most exciting, up-and-coming bourbon distilleries in the US to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert and entrepreneur George Koutsakis, Barrel Global was created to simplify barrel ownership and make the experience as seamless and fun as possible. To guarantee the safety and security of the barrels, Barrel Global partners with distilleries and offers a state-of-the-art purchasing and stock management system for client use. Barrel Global is focused heavily on pushing the amazing bourbon and American Whiskey categories across the globe. Find out more at: https://barrelglobal.com/.

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BLADE AND BOW TEES UP PARTNERSHIP WITH PROFESSIONAL GOLFER AND MAJOR CHAMPIONSHIP WINNER WYNDHAM CLARK TO ELEVATE GOLFERS' GAME ON AND OFF THE GREEN

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Introducing The 19th Hole with Blade and Bow, A New Campaign Inviting Golfers of All Skill Levels to Ace their 18 Holes and Celebrate their 19^th

LOUISVILLE, Ky., March 19, 2024- Today, Blade and Bow Kentucky Straight Bourbon Whiskey announced The 19th Hole with Blade and Bow, a nationwide campaign providing golfers with bespoke tools and tips to improve their game, including expert techniques on the links and the perfect whiskey to refine their celebrations on the 19th hole. The brand has teamed up with pro golfer and bourbon-lover Wyndham Clark on a content series launching on social and digital this spring, captured by golf photographer Matt Hahn and videographer Jason Jahnke. Together, Clark and Blade and Bow will also launch a nationwide sweepstakes later in 2024, giving golfers the chance to join him on the course for a private round of golf followed by a celebratory round of Blade and Bow cocktails at the clubhouse.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9256851-blade-and-bow-partnership-with-professional-golfer-wyndham-clark/

"I'm excited to represent the parallel values of artistry and technique between golf culture and the craftsmanship of Blade and Bow's premium bourbon," said Clark. "The distillation of a quality whiskey requires the same discipline, determination and sportsmanship required to reach a professional level as an athlete. But what is equally as important is responsibly celebrating the wins and reflecting upon the losses, post-game, in the clubhouse, with the bespoke Blade and Bow hospitality that makes rounds anything but ordinary."

This campaign celebrates the intertwined heritages of golf and bourbon, offering enthusiasts the opportunity to elevate their experience on and off the green with the luxury surroundings, premier service, great company and signature bourbon cocktails that make Blade and Bow the leader of the clubhouse.

Known for his power off the tee and his finesse around the greens, Clark's pursuit of quality in his golf game also mirrors the meticulous creation of a whiskey like Blade and Bow. Distilled with a time-honored technique referred to as the Solera process, Blade and Bow is crafted with a unique approach to aging and blending that preserves the heritage of the historic Stitzel-Weller Distillery by blending bourbons of various ages within every bottle. Beyond the shared characteristics required to craft our whiskey and hone his pro golf skills, like many golfers, Wyndham celebrates his victories in moderation on the 19th hole, where Blade and Bow neat pours and cocktails are staples.

"At Blade and Bow, we're passionate about the legacy of enjoying a bourbon cocktail at the 19th hole," said Meghan Redler, Brand Manager for Blade and Bow at DIAGEO. "It's more than just a drink; it's a tradition, a moment of fellowship after the game, and a testament to the timeless connection between our whiskey and the golfing spirit. With this campaign and our new partners, we aim to elevate that experience even further."

Blade and Bow is also teaming up with additional pros in the space, including RoboGolfPro®, a revolutionary robotic swing training system, to provide an innovative resource that can help golfers take their games to the next level. To bring new competencies to a broader audience of golfers, Blade and Bow will host Swing Sessions at courses across the country in collaboration with RoboGolfPro® this spring and summer. The first-of-its kind tech observes golfers' swings and measures a performance baseline using Full Swing KIT Launch Monitor. Then - taking physical abilities and swing tendencies (good and bad) into account - the RoboGolfPro® is programmed to each golfer's personalized perfect swing. From there, the athlete holds the club while the swing motion is performed by the machine, allowing the golfer to feel their ideal swing motion and develop muscle memory, leading to fast development.

"Blade and Bow's commitment to enhancing the golfing experience extends beyond the clubhouse, and we're excited to collaborate with them to bring this training opportunity to both experienced and novice golfers," said Scot W.R. Nei, RoboGolfPro® Founder and Trainer. "Together, we'll provide a tangible tool to players of all skill levels, along with a delicious whiskey to refine their post-green experience during 19th hole celebrations."

With a commitment to excellence in both the craft of whiskey and the game of golf, Blade and Bow is dedicated to creating educational and unforgettable moments for whiskey- and golf-lovers alike. For more information on Blade and Bow, visit https://www.bladeandbowwhiskey.com/.

PLEASE SIP RESPONSIBLY.
BLADE AND BOW KENTUCKY STRAIGHT BOURBON WHISKEY, 45.5% ALC./VOL. STITZEL-WELLER DISTILLING CO., LOUISVILLE, KY.

ABOUT BLADE AND BOW
The Blade and Bow story began with the founding of the legendary Stitzel-Weller Distillery in 1935, a Louisville icon and home to the fathers and iconic brands of the bourbon category. With a commitment to craftsmanship and artistry, Stitzel-Weller Distillery reimagined what Kentucky Bourbon could be until distilling stopped in 1992. On the door of the Stitzel-Weller Distillery in Louisville, Kentucky, hung five brass keys, which is how this Blade and Bow bourbon name came to be.

Blade and Bow Kentucky Straight Bourbon Whiskey is crafted through a unique aging and blending process by blending bourbon of various ages to preserve the Stitzel-Weller Distillery into every bottle. The aromatic brightness of the young shines through the rich character and structure of the older liquid to ensure the union of ages is present in each bottle. With subtle notes of fresh fruit that includes hints of dried apricot, ripe pear, and a sweet roasted grain, the finish has notes of charred oak and warm winter spices.

PRODUCT INFORMATION
ABV: 45.5%
MSRP: $49.99

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT WYNDHAM CLARK
Born and raised in Denver, Colorado, Wyndham got an early start golfing at the age of 3 when his mom brought him to the driving range – he instantly fell in love with the game. By the age of 6, Wyndham had his first hole-in-one; by the age of 8, he got his first tournament win. Wyndham sustained success throughout his amateur and collegiate career culminating in a Pac-12 Title and Player of the Year award in 2017. He then quickly ascended to the PGA Tour shortly after graduating college in 2017. He broke through on the PGA Tour during his 2022-23 Season, which elevated him to the top of Golf's elite with his First Major Win at the 2023 U.S. Open. He has since followed up that success with a recent victory and course record at the AT&T Pebble Beach Pro-Am this past February, which has raised him to the #5 ranked golfer in the Official World Golf Rankings. He now has his sights set on more victories and becoming the #1 ranked player in the World.

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