Barmen 1873 Bourbon and Country Superstar Lainey Wilson Collaborate for the Hold My Bourbon Bar Pop-Up in Nashville

The pop-up bar kicks off a multi-year partnership with Barmen 1873 Bourbon and the GRAMMY award winning artist.

GOLDEN, Colo., March 20, 2024  Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with none other than GRAMMY award winning country star Lainey Wilson. A Barmen 1873 Bourbon fan and cocktail enthusiast, Wilson will also bring Barmen 1873 on tour and share the bourbon love all year long for her Country's Cool Again Tour.

"Music and bourbon are the perfect pairing, and together, they hit all the right notes," said Alan Bremerkamp, Director of Marketing at Coors Spirits Co. "Just like Barmen 1873 Bourbon, Lainey Wilson breaks barriers and is blazing her own path, which makes her the perfect artist for us to collaborate with."

To kick off the multi-year partnership, Barmen 1873 Bourbon and Lainey Wilson are collaborating to bring 'Bell Bottom Country' to life with their Lainey Wilson themed pop-up bar, Hold My Bourbon Bar*. Bourbon and Lainey Wilson fans alike can expect a bar like no other. Completely decked out in Lainey's western flair and playing her music, the Hold My Bourbon Bar will serve cocktails made with Barmen 1873 Bourbon and inspired by Lainey, which are as follows:

• Wildflowers Old Fashioned: Inspired by Lainey Wilson's song Wildflowers and Wild Horses, this is the drink for those who were born tough as nails and are hitchin' a ride on glory's train.
• Buckle Up: Inspired by Lainey Wilson's song, Heart Like A Truck, this is the drink for those with a heart like a truck, this drink is as good as it is tough.
• Wild Horses Manhattan: Named after Lainey's fan group, this cocktail highlights Barmen 1873 Bourbon's coffee and chocolate notes, both of which are Lainey's favorite flavors.

In addition to the good vibes, 100% of proceeds from the pop-up experience will go to Lainey Wilson's charitable fund, Heart Like A Truck, which supports a variety of causes focused on changing lives for the better and celebrating triumph. More information about Heart Like A Truck can be found at https://laineywilson.com/hlat/.

"2024 has been an incredible year so far, and I'm thrilled to have Barmen 1873 Bourbon come along for the ride. Together, we'll create memories for all my fans, starting with the Hold My Bourbon Bar, which will serve some delicious cocktails that I had the pleasure of helping create," said Wilson "I'm also so excited to share that 100% of the proceeds will support my Heart Like A Truck fund to help give back to communities and organizations across the globe."

The Hold My Bourbon Bar pop-up will be open April 5-6, 2024 from 6:30-11:00 PM CT and Sunday, April 7, 2024 from 4:30-9:00 PM CT at GoodTimes Full Service Bar (1529 4th Ave S., Nashville, TN 37210). Tickets are required to enter Hold My Bourbon Bar and are available at www.HoldMyBourbonBar.com for $10. With the purchase of a ticket, consumers are granted access to the bar and receive two free drinks and light bar bites. Attendees must be 21+ to experience Hold My Bourbon Bar.

To learn more about Hold My Bourbon Bar, visit www.HoldMyBourbonBar.com.

*MUST BE 21 YEARS OR OLDER TO PURCHASE A TICKET FOR ENTRY INTO THE HOLD MY BOURBON BAR POP-UP. For more information about the Hold My Bourbon Bar pop-up, visit www.HoldMyBourbonBar.com. Consumers are solely responsible for keeping record of purchase and showing legally recognized proof of age to gain entry into the Hold My Bourbon Bar pop-up experience. Tickets are limited and sold on a first come, first serve basis. Up to two tickets per person allowed.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

ABOUT COORS SPIRITS CO.
Coors Spirits Co. was established in 2023 to house Molson Coors' growing spirits division as part of the company's shift from a beer company to a total beverage company. Molson Coors' entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.

ABOUT LAINEY WILSON
GRAMMY award winning, prolific singer-songwriter, Lainey Wilson has earned the enthusiasm and praise of the industry. Critically acclaimed and touted as 'Entertainer of the Year,' the Louisiana native has made a name for herself as one of music's hottest and most sought-after artists of this generation. Nearly 10 years to the day after leaving her small farming community in a camper trailer to chase her dreams in Nashville, she earned her first PLATINUM certified song, and won over legions of fans across the globe with her signature sound and aesthetic, blending traditional Country with a modern yet retro flare. Wilson, with six No.1 songs to date, has become the lead female artist with the most No.1's this decade along with two GRAMMY nominations. Making her acting debut in Season 5 of Paramount's smash hit series Yellowstone, Wilson has become a triple-threat in the industry, claiming the roles of singer, songwriter, and actress.

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Penelope Bourbon returns to Rio

Limited-release straight bourbon whiskey features double cask finish of honey and Amburana

ROSELLE, N.J., March 18, 2024 - Looking for a carnival in a bottle? Penelope Rio is set to deliver. Arriving on shelf in March, Penelope Rio will be available at a suggested retail price of $89.99 per 750-ml bottle. This year's installment will have a limited allocation of 5,000 (6-in) cases.

Inspired by the joy of Brazil, Rio delights the senses with a double cask finish of American honey and Amburana, a Brazilian hardwood. The two finishes combine to deliver a rich and sweet experience with surprising depth.

"Our latest Rio release is a party in a bottle – the finishes complement each other so well, resulting in a fun and surprising mix of flavors," said Michael Paladini, founder of Penelope Bourbon. "This year's release delivers a dessert sweetness combined with a nice baking spice on the finish. It's a fantastic and different combination of rich and sweet, with depth."

The bourbon features an aroma of sweet honey coupled with notes of cinnamon rolls; a rich body with notes of gingerbread, honey, nectar and baking spice; and a savory finish highlighted by subtle notes of honey and spice. Bottled at 98 proof, Rio's blended four-grain mash bill consists of 74% corn, 16% wheat, 7% rye and 3% malted barley.

"Penelope Rio is one of the more complex finishes we release," said Daniel Polise, founder and master blender of Penelope Bourbon. "We're really happy with how this one turned out, and we can't wait to see it on the shelf."

Last year's Penelope Rio release received 92 points from Whisky Advocate. It is part of the company's Cooper Series, which takes Penelope straight whiskeys on a world tour. The other members of the series include Tokaji Cask Finish, Rosé Cask Finish and Valencia. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has been one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail.

Penelope's core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 35 combined awards and industry accolades. In 2023, the brand won Double Gold at the San Francisco World Spirits Competition and Best In Category at the ASCOT Awards – both for its Private Select.

In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Private Select and Founders Reserve lines.

Today, Penelope Bourbon is sold in over 40 states and three countries. Proving that with enough love, care and hard work, anything is possible.

For more information about Penelope, please visit penelopebourbon.com and follow on social media @penelopebourbon (Instagram / Facebook).

CONTACT:

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Bespoken Spirits Grand Opening Celebrates Innovation in Bourbon Aging

Join Bespoken Spirits and Hell House Whiskey in Lexington for a Night of Bourbon Tastings, Music, and Special Guest Appearance by Lynyrd Skynyrd

LEXINGTON, Ken., March 19, 2024 Bespoken Spirits, the innovative California bourbon maker known for its pioneering approach to bourbon aging, is excited to announce the grand opening of its new headquarters in Lexington, Kentucky. The grand opening event is scheduled for March 27th, 2024, from 6 PM to 8 PM at their new distillery in Greyline Station. This marks a significant milestone as Bespoken Spirits transitions its operations to the heart of bourbon country.

"Kentucky's signature bourbon industry continues to see historic momentum," said Gov. Andy Beshear. "This growth is not possible without quality companies like Bespoken Spirits believing in Kentucky and the business-friendly environment we have established. This grand opening marks a welcome addition to Lexington and an exciting next step for the company. I am thrilled to see Bespoken's success here in the commonwealth."

To celebrate its grand opening, Bespoken Spirits and Hell House Whiskey are thrilled to host a special appearance by one of its esteemed Artist Partnerships, Lynyrd Skynyrd. The legendary rock band will join the festivities, and participate in a bottle signing event for their Hell House Whiskey at Total Wine & more the next day from 12 PM to 2 PM followed by their concert at Rupp Arena. Attendees of the grand opening event at Greyline Station can expect an evening filled with tastings of Bespoken Spirits' exceptional bourbons, music, and the chance to mingle with industry experts and bourbon aficionados alike.

Mayor Linda Gorton stated "I was happy to be involved in recruiting Bespoken Spirits to Lexington. Bespoken Spirits is a perfect fit for Lexington. Agriculture technology companies are attracted to our city because of its quality of life, highly educated workforce, and deep roots in agriculture. By integrating technology into the art of bourbon aging, Bespoken Spirits is now ushering in a new era of craftsmanship here in bourbon country. Welcome, Bespoken Spirits!"

"We're excited to open our doors in Lexington and share our innovative approach to bourbon with the community," said Peter Iglesias, CEO of Bespoken Spirits. "This marks the beginning of an exciting chapter for us, and we look forward to contributing to Kentucky's rich bourbon heritage."

Schedule of Events:

March 27, 2024
6:00PM – 8:00PM EST
Bespoken Spirits Grand Opening
101 Loudon Ave, Ste 136
Lexington, KY 40508
Free entry.

March 28, 2024
12:00PM – 2:00PM EST
Hell House Meet and Greet / Bottle Signing with Lynyrd Skynyrd
Total Wine & More
2321 Sir Barton Way Suite 165, Lexington, KY 40509
On-site bottle purchase required.
8:00PM EST
The Sharp Dressed Simple Man Tour
Rupp Arena
430 W Vine St, Lexington, KY 40507
Tickets available online.

About Lynyrd Skynyrd

Few ensembles have had the deep impact in creating a lifestyle as Skynyrd has. The band travels forward with a primary mission of celebrating a legacy that honors all whom have had a resonating contribution to the lives of hundreds of millions of fans globally. Former original members Ronnie Van Zant, Gary Rossington, Allen Collins, Steve Gaines, Billy Powell, Bob Burns, Leon Wilkeson and Ed King alongside others will forever remain significant contributors to this indelible repertoire and the band's colorful history. Today, Lynyrd Skynyrd rocks on with a current line-up featuring Johnny Van Zant, Rickey Medlocke, Mark "Sparky" Matejka, Michael Cartellone, Damon Johnson, Keith Christopher, Peter Keys, Carol Chase and Stacy Michelle.

The rock and roll powerhouse continually tours, and with a catalog of over 60 albums, billions of streams, and tens of millions of records sold, Rock & Roll Hall of Famers Lynyrd Skynyrd remain a cultural icon that appeals to all generations.

About Bespoken Spirits

Bespoken Spirits is a groundbreaking modern spirits company revolutionizing the industry with its sustainable maturation process, backed by $2.6 million in seed funding from market leaders such as billionaire T.J. Rodgers and MLB legend Derek Jeter. Bespoken uses the same all-natural elements of wood, toast, and char that traditional distillers use, but thanks to a combination of inserting toasted micro staves and a proprietary process they have that tailors natural flavors from billions of possible combinations, they're able to produce premium quality products mindfully while using less wood, water, time and energy required by traditional barrel aging. They have tested over 5,000 unique whiskey variations and have created a range of whiskey that has won over 180 medals in the past 3 years including ASCOT awards, American Distilling Institute, San Francisco World Spirits Competition, World Whiskies, New York World Wine & Spirits, and more.

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MONKEY SHOULDER GIVES A FRESH MIX TO ITS BOTTLE FOR AN EVEN MORE STYLISH SIP

LONDON, March 18, 2024  Award-winning* Monkey Shoulder whisky, the 100% malt whisky made for mixing, is revealing a fresh new look and feel to its bottle, the first major change to the brand's hero bottle since it started shaking up the traditional whisky category in 2005. The changes include a bold refresh of the label and a lighter bottle - up to 25%** in glass reduction - providing an even better cocktail-making experience. Get ready to party with a new look.

The lowdown on the slimdown: The new and improved Monkey Shoulder bottle will be implemented across both The Original and Smokey Monkey varieties of the whisky and is more than just a glass reduction. Refreshingly light, the new look includes a longer neck for an easier pour, for both bartenders and consumers making whisky cocktails at home.

A premium look for a premium whisky: Of course, the new look matches the liquid within; the new split-label design and the enlarged brand logo oozes premium and is perfect for being displayed proudly on the whisky shelf or back bar. Fans of Monkey Shoulder's "three monkeys" badge need not fear, as it still features pride of place on the new label.

Optimised with AI, approved by you: The innovations to the design were delivered thanks to an AI-powered visual analysis to test key features and label viewability, followed by rigorous consumer testing. This led to a new look bottle and label that not only maintained its premium cues and distinctiveness but was approved by fans of the brand.

Everything remixed but the recipe: Inside the bold new bottles is the same award-winning liquid loved around the world. Made with single malt whiskies from the Speyside region of Scotland, selected in small batches then married together, Monkey Shoulder Original Malt Whisky retains its rich, smooth, and fruity flavour.

Ifan Jenkins, from Monkey Shoulder says: "Just like our cocktails, we wanted to mix things up when it came to our look. The eye-catching, new-look bottle has been designed not only to improve the cocktail-making experience with its glass-reduction, but also stand out from the crowd (just like the liquid inside). It's with this bold new look that we're looking forward to shaking up the drinks' cabinets of Monkey Shoulder fans around the world, as well as grabbing the attention of those starting to explore the world of whisky for the first time."

The newly packaged bottle will be available in mid-2024 in countries where Monkey Shoulder is sold, available in the best bars and retailers globally.

Notes to Editor:

*Monkey Shoulder Original Malt Whisky has won Gold in the International Spirits Challenge in 2014, 2015, 2016, 2017, 2018, 2020 and 2021.
**23% reduction in glass weight in 70cl bottles and 25% reduction in glass weight in 1L bottles.

About Monkey Shoulder

In 2005, Monkey Shoulder, the world's first made for mixing blended malt whisky, burst into the world of whisky, and it has been breaking the conventions of the category ever since. Developed as the ultimate mixing whisky for cocktails, Monkey Shoulder Original Blended Malt Scotch Whisky is blended in small batches of Speyside's finest single malt whiskies then married together. Rich, smooth and fruity, the original blend is bold enough to be mixed, yet balanced enough to enjoy neat. This unique blend gets its name from when turning the malting barley was still done by hand.

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CROWN ROYAL LAUNCHES HIGHLY ANTICIPATED FLAVOR INNOVATION CROWN ROYAL BLACKBERRY FLAVORED WHISKY

This Limited Time Offering joins the Canadian Whisky Brand's flavor portfolio alongside Regal Apple, Peach, Salted Caramel, and Vanilla Just In Time for Spring

NEW YORK, March 13, 2024  - Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky. This new liquid is the perfect addition to the brand's flavor portfolio for spring and summer and has already taken social media by storm with  consumers +21 sharing their love for the new flavor and exploring their own cocktail innovations.

To create this extraordinary blend, Crown Royal whiskies were carefully selected by the brand's master blender and infused with the juicy flavor of fresh blackberries. The harmonious notes of this summer fruit complement the signature richness of Crown Royal Blended Whisky. The result is a vibrantly delicious whisky, bursting with the luscious flavor of blackberry and the distinctive smoothness of Crown Royal.

On the nose, aromas of sweet blackberry sauce with a dash of whisky complement vanilla balanced with a cooked and slightly tart blackberry taste. This expression leaves you with hints of creamy vanilla and caramel, reminiscent of a blackberry crumble.

"Crown Royal has always led through an innovative approach to whisky, pushing boundaries to deliver exceptional and exciting flavor profiles to consumers. Our newest addition, Crown Royal Blackberry Flavored Whisky, is no exception to this rule." says Jesse Damashek, Sr. Vice President North American Whiskeys at Diageo. "This new whisky is a testament to our dedication to innovation, as we aim to cater to the evolving preferences of loyal Crown drinkers and spirit connoisseurs alike. I am thrilled to see the enthusiasm and excitement from consumers as they embrace this delicious addition to our lineup."

Crown Royal Blackberry Flavored Whisky stands out as a versatile blend, showcasing its adaptability across various hosting occasions. The brand emphasizes this versatility through its four recommended cocktails - Royal Blackberry Lemonade, their signature serve that perfectly balances the sweetness of blackberries with a burst of lemon, Crown Royal Blackberry Bramble, Crown Blackberry Collins, and a Royal Blackberry Mojito. Each of these serves is a modern take on classic cocktails, illustrating the whisky's ability to reinterpret familiar favorites . Whether it's a lively country outdoor gathering that calls for a Crown Royal Blackberry Bramble or a laid-back summer pool-party soiree fit for a cold Crown Blackberry Collins, Blackberry Flavored Whisky ensures a diverse range of juicy flavors to suit every hosting need.

With Royal Blackberry Lemonade already becoming the drink of the summer, this one-time limited offering is rolling out nationwide with a suggested retail value of $26.99.

Crown Royal invites everyone 21+ to a flavor-filled journey this summer. Please remember to drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Flying Ace Straight Bourbon Stands in Support of United States Military, First Responders and Their Families

Michigan-Based Whiskey Company Pledges to Memorialize and Raise Awareness for Courageous Heroes

HOLLAND, Mich., March 11, 2024   Flying Ace , an American-made bourbon company, today announced an educational scholarship program with non-profit organization Folds of Honor , commemorating the sacrifices made by fallen or disabled American military personnel and first responders. Rooted in th e indomitable spirit of generations of American aviators who epitomized the ideals of courage and precision, Flying Ace embarks on this new partnership through educational scholarships, awareness campaigns and fundraising initiatives.     

Folds of Honor has been a beacon of hope since its inception in 2007, having awarded over 52,000 scholarships and making a significant $244 million educational impact on the spouses and children of America's fallen or disabled military members. In 2022, Folds of Honor extended its support to include the families of first responders, furthering its mission to make a positive impact on the lives of those affected by the ultimate sacrifices made for the nation.

"We are proud to contribute to this noble cause by sponsoring four scholarships in 2024," said Ali Anderson, National Sales Director for Flying Ace. "This sponsorship reflects Flying Ace's dedication to giving back to our community and to ensuring the families who have sacrificed so much for our country receive the educational opportunities they deserve."  

As part of the commitment to Folds of Honor, Flying Ace, a prominent brand in the CraftCo . portfolio of premium spirits, will raise awareness for this worthy cause at spirits retailers throughout the country, on social platforms and across media channels. Special point-of-sale materials, including bottle neckers, featuring the partnership logo, will be applied to all bourbon expressions of Flying Ace at over 450 retail locations beginning in April. These point-of-sale pieces will include a QR code, providing consumers with a convenient way to make donations to Folds of Honor via a dedicated landing page on the Flying Ace website. All funds generated from these consumer donations will benefit the charity directly. In addition, the brand served as the Liberty Sponsor for the non-profit's Inaugural Gala in Detroit on March 9, 2024, marking a significant moment in the partnership and showcasing the shared values of both organizations in the collective effort to create a positive impact.

"We are extremely appreciative for Flying Ace's support of our shared mission and pleased to join with them in making a meaningful impact through education together," said Lieutenant Col. Dan Rooney, founder and CEO of Folds of Honor. "The team at Flying Ace understands the importance of an education and is committed to assisting those who need and deserve our help."

Flying Ace invites everyone to join in supporting Folds of Honor's mission and looks forward to a year of impactful initiatives that will make a lasting difference in the lives of those who have sacrificed for the nation.

About Flying Ace:

Made for those who chart their own course.  Flying Ace straight bourbon whiskey is inspired by generations of American aviators who melded a maverick spirit of adventure with a commitment to precision in their endeavors. Flying Ace produces small-batch, American-made bourbons that are blended using artful craftsmanship in Holland, Michigan. Their smooth and well-balanced flavor profiles pay tribute to Michigan's history of producing some of the finest aviators and airplanes in the world. Please visit https://flyingacespirits.com for additional information.

About Folds of Honor:

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master's degree, doctorate, or professional program. Funds for a second bachelor's degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 52,000 scholarships totaling about $244 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org 

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