Proof And Wood Ventures Blame Canada! 22-Year Canadian Rye Whiskey

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Old Forester® Releases 117 Series: High Angels' Share

Celebrates first release under Assistant Master Distiller Caleb Trigo

LOUISVILLE, Ky., March 6, 2024 - Old Forester^® today releases High Angels' Share, an expression from its celebrated 117 series. 

This limited-edition whiskey is the result of low-yield barrels, providing consumers with a taste of this specific facet of the aging process, and resulting in a rich, layered concentration.

Bottled at 110 proof (55% ABV) in a 375 ml bottle, the expression is full-bodied with dark flavor notes, dried fruits and herbaceous qualities.

"When walking into our aging warehouses, the aroma of evaporating whiskey is immediately evident," said Assistant Master Distiller Caleb Trigo. "That smell is commonly called Angels' Share – the angels taking their portion of the bourbon. Barrels with high evaporation concentrate flavors. We are pleased to bring those flavors directly to consumers through this unique bottle."

High Angels' Share is from The 117 Series, a limited-expression lineup that debuted in Spring 2021. Old Forester releases three different 117 expressions annually. It will be offered in very limited quantities for purchase today at the Old Forester Distillery at $59.99 per bottle and will be available in our online store in a two-bottle set for $119.98.  Guests visiting the distillery for tours between now and March 20 will have the opportunity to sample High Angels' Share and purchase a bottle, under the distillery's special release policy. It will also be available at select Kentucky retailers.

This release is the first since Trigo was named Assistant Master Distiller in February 2024.

To celebrate that milestone, Trigo will meet consumers at Old Forester Distillery on March 6 and lead special tastings of High Angels' Share. The distillery will be celebrating with pastries and coffee from one of Trigo's favorite local bakeries.

Taste Notes
Color: Burnt orange
Aroma: Rich caramelized citrus peel, brown sugar, oak and pumpkin spice
Taste: Caramel, lightly charred oak, sweet coconut, citrus peel with a hint of spice
Finish: Long caramelized citrus

For more information on Old Forester, please visit OldForester.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

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CROWN ROYAL TEAMS UP WITH HOUSTON LEGEND BUN B TO KICK OFF RODEOHOUSTON® AND CELEBRATE LOCAL ARTISTRY

The award-winning whisky brand returns to RODEOHOUSTON as an official sponsor to showcase and giveback to those who keep rodeo culture thriving

HOUSTON, March 5, 2024- Award-winning whisky brand Crown Royal returns to the 2024 Houston Livestock Show and Rodeo™ as a title sponsor to celebrate the rich culture in Houston surrounding the rodeo. This year, Crown Royal has teamed up with Houston Legend Bun B to kick off the rodeo festivities. The brand also debuted the Crown Royal Saloon & Showroom, which spotlighted rodeo fashion and encouraged rodeo-goers to "tip their hat" to the local artisans who continue to keep rodeo culture from fashion, music, design and more, thriving. Rodeo goers are invited to visit the Crown Royal Saloon & Showroom during Go Tejano Day weekend (March 8 – 10) and pay homage to the pioneers of rodeo fashion and culture.

On February 29, Crown Royal kicked off the rodeo festivities with Houston native, Bun B, and hosted "Hats Off to Houston," an intimate dinner attended by the city's tastemakers and fashion trendsetters. The celebration raised a glass to the Houston legend and the local artistry that is at the heart of Houston's rich culture.

"Nobody does rodeo better than Houston," said Bun B. "I'm excited to partner with Crown Royal and open RODEOHOUSTON with some of my closest friends who inspire some of my creativity. From the music, arts, food and fashion, I am excited to tip my own hat to those who keep Houston and rodeo culture and lifestyle alive."

Over Black Heritage Day weekend (March 1 – 3), the brand officially opened the Crown Royal Saloon & Showroom at the Houston Rodeo showcasing local artisans, honoring the originators of Black and Tejano fashion and western culture. The brand enlisted social media viral sensation Maurice Kamara of The People Gallery as the brand's fashion correspondent, capturing the evolving fashion at RODEOHOUSTON, including interviewing rodeo goers and performers like Bun B on their outfit inspirations.

Rooted in its ethos of generosity, Crown Royal will donate up to $20,000 to Magpies and Peacocks, tipping its hat to the nation's only 501 (c)3 non-profit design house dedicated to the collection and sustainable reuse of post consumer clothing, throughout Black Heritage Day weekend and Go Tejano Day weekend. Their sustainability efforts will show up through various moments at the Saloon & Showroom, with one of a kind reimagined Crown Royal purple bag hat bands as well as a visual merchandise display showcasing the rising popularity of western wear. Throughout the two weekends at The Crown Royal Saloon & Showroom, guests 21+ can share a symbolic hats off gesture or visit @CrownRoyal on Instagram to trigger a $1 donation to Magpies and Peacocks**.

Crown Royal is proud to sponsor The Houston Livestock Show and Rodeo and to align with an organization that promotes agriculture by hosting an experience that educates, entertains and supports Texas and Western heritage. As a brand, Crown Royal continues to mine for innovative ways to reinvest in this important community.

"Crown Royal has had the pleasure of working with many legends – from sports to music and more. The Houston Rodeo is no different and we're honored to be able to sponsor this iconic event each March," said Hadley Schafer, VP, Crown Royal. "What better way to kick off Rodeo other than with Houston legend, Bun B? Local partnerships are at the heart of the brand. We're excited to lend our platform to local artists and tip our hats to the next generation."

No matter how you decide to celebrate the rodeo season this year, please drink responsibly.

**$1 donation to Magpies and Peacocks Inc., 908 Live Oak, Houston, TX 77003, https://magpiesandpeacocks.org/, (832) 299-5609, per qualifying consumer action as determined by Diageo Americas, Inc. 1 donation per tip of hat per person at CROWN ROYAL area at Houston Livestock Show & Rodeo bet. 3/1 & 3/3 and 3/8 & 3/10; 1 donation per comment on social media in response to CROWN ROYAL post bet. 3/7 & 3/10. Maximum donation: $20,000. (No minimum donation). Donation made by Crown Royal Generosity Fund, a corporate donor advised fund with Diageo North America, Inc. as donor and Fairfield County's Community Foundation as advisor.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March 17. The 2024 World's Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit rodeohouston.com and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.

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A TASTE OF GREEN: BAILEYS PARTNERS WITH IAN CHARMS TO INTRODUCE AN EXCLUSIVE ST. PATRICK'S DAY COLLAB FOR YOU AND YOUR COCKTAIL

Ushering in the second Baileys Treat Couture drop to make the ultimate fashion statement this spring

NEW YORK, Feb. 29, 2024  St. Patrick's Day is now only a short leap away as we gear up to celebrate the Emerald Isle. With the turn of the season comes an invitation to swap out your drab winter wardrobe for brighter spring hues because this just in - green is the new black. This St. Patrick's Day, Baileys Original Irish Cream Liqueur is partnering with celebrity-loved jewelry brand Ian Charms to release an exclusive charm collaboration that will make the ultimate fashion statement for the holiday. The two iconic brands are celebrating their Irish roots with a limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set to make sure both you and your cocktail have the perfect touch of green for your celebrations.

"Baileys has been a beloved treat in my family for generations and it's exciting to finally be partnering with a brand that lets me celebrate my Irish heritage," says Lisa Sahakian, Founder and CEO of Ian Charms. "Designing this charm set was incredibly fun and we're thrilled to be offering our customers something truly unique to celebrate St. Patrick's Day with."

The Baileys x Ian Charms Necklace & Cocktail Charms Set includes two distinct pieces – a necklace to complement any outfit and a cocktail charm to adorn onto the stem or rim of your cocktail glass. The design features an eccentric combination of handmade charms, beads and pearls inspired by Baileys Original Irish Cream Liqueur's unapologetically delicious ingredients and cocktails. The one-of-a-kind charm set also pulls elements from the limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur as well as quintessential Irish emblems, making this set the perfect accessory for your St. Patrick's Day celebrations.

"We are delighted to be releasing this limited-edition collaboration with a beloved brand like Ian Charms to give adults a new way to indulge in St. Patrick's Day celebrations," says Camille Hemming, Senior Brand Manager of Baileys & Liqueurs, DIAGEO North America. "Between the classic Baileys Original Irish Cream Liqueur or the green-themed Baileys Vanilla Mint Shake that's making a return for the holiday, we hope to offer more ways than one to toast to our brands' Irish roots."

"This exclusive drop marks Baileys' second piece of Treat Couture, fashion-forward collaborations that inspire adults to indulge in unique wearable creations. To celebrate the indulgence of fashion in the lead up to St. Patrick's Day, treat yourself to a signature cocktail featuring beloved Baileys Original Irish Cream Liqueur and minty green limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur."

BAILEYS ESPRESSO MARTINI
Ingredients:

• 1.5 oz Baileys Original Irish Cream
• 0.75 oz espresso
• 0.75oz Ketel One Vodka
• Coffee Beans, to garnish

Method:

• Fill shaker with ice
• Add all ingredients and shake
• Strain into a cocktail glass
• Garnish with coffee beans

VANILLA MINT MARTINI
Ingredients:

• 2 oz Vanilla Mint Shake
• 0.5 oz Fernet Branca Menta
• 3-4 dashes Absinthe

Method:

• Shake with 1 ice cube for dilution
• Strain into cocktail glass
• Garnish with grated chocolate + mint sprig

The limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set is available exclusively on IanCharms.com while supplies last. Ian Charms is a female-owned, handmade jewelry company based in LA that has amassed a loyal fan base of celebrities and consumers alike. Ian Charms will donate all proceeds from the charm set sales to CurePSP, and Baileys will match the amount with a donation to the National Association of Women Business Owners (NAWBO), a non-profit educational foundation supporting emerging and established women entrepreneurs.

Baileys encourages consumers of legal drinking age to treat themselves responsibly this season. For more information, please visit www.BAILEYS.com.

ABOUT IAN CHARMS
Ian Charms is a female owned, handmade jewelry company based in LA. Named "Ian" charms because the creator's last name (Lisa Sahakian), like many Armenian names, ends in those three letters. For those who like to adorn their necks and wrists with a more personal flair, Ian Charms will work with you to craft a custom piece, just start the process by ordering the type of custom jewelry you'd like. Notable fans of the brand include Justin Bieber, Dua Lipa, Julia Fox & Doja Cat, among others.
IanCharms.com
@iancharms

About NAWBO & NAWBO Institute
Founded in 1975, NAWBO is the unified voice of America's more than 14 million women-owned businesses representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries. NAWBO develops programs that help navigate women entrepreneurs through the various stages of their business growth. To learn more about NAWBO, please visit www.nawbo.org. To learn more about NAWBO's non-profit educational foundation, the NAWBO Institute, please visit www.nawbo.org/university.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

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BALMAIN AND OLIVIER ROUSTEING TOAST TO PARIS WOMEN'S FASHION WEEK WITH A JOHNNIE WALKER BLUE LABEL CUSTOM COCKTAIL AT THE POST-SHOW CELEBRATION AT LE BRISTOL

PARIS, Feb. 29, 2024 /Olivier Rousteing and Balmain celebrated their Paris Women's Fashion Week Fall-Winter 2024 show with an intimate after party hosted at Le Bristol, toasting with a JOHNNIE WALKER BLUE LABEL custom cocktail.

Olivier Rousteing's closest friends – including global fashion, music, film and entertainment notables - danced the night away, celebrating the designer's latest collection with a curated selection of JOHNNIE WALKER BLUE LABEL cocktails.

WHO: Olivier Rousteing, Alessandra Ambrosio, Taylor Hill, Tina Leung, Ashley Park, Jordan Hames, Hande Ercel, Paul Forman, and other special guests.

WHERE: Le Bristol, Paris

WHEN: Wednesday, 28^th February 2024

Disclaimer: This press release is not directed to France or any other country with restrictions related to advertising of alcoholic beverages. The press release shall not be published in French media nor be directed at the French public. This Press Release must not be translated into French Language. Drink responsibly|DrinkIQ.com

Please drink responsibly and please do not forward to anyone under the legal purchase age.

NOTES TO EDITORS

About Johnnie Walker:

Johnnie Walker is the world's number one Scotch Whisky brand (IWSR 2022), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 21 million cases sold annually (IWSR, 2022), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

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