Castle & Key Distillery Fortune’s Fool The Overture Straight Rye Whiskey

Castle & Key Distillery Fortune’s Fool The Overture Straight Rye Whiskey 3-Year 55%-ABV 750ml.

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30-Year-Old Irish Single Malt Becomes the Most Expensive Bottle of Whiskey (or Whisky) Ever Sold

A Bottle of The Emerald Isle, from The Craft Irish Whiskey Co., has sold for $2.8m - $100k more than a bottle of The Macallan 1926 fetched at auction last autumn

LONDON, Jan. 12, 2024 - The Craft Irish Whiskey Co. has seen a record-breaking start to 2024, selling a bottle of whiskey to American collector Mike Daley, for $2.8m. This world-first sale makes The Emerald Isle, already the rarest triple-distilled single malt in existence, the most expensive bottle of whiskey, or whisky, ever sold.

Historically, the most sought-after bottles of the spirit have been Scotch whiskies. Last November, a bottle of The Macallan 1926 fetched $2.7m at auction, briefly becoming the world's most expensive bottle, a title that has now been usurped by The Emerald Isle, representing a shift in luxury collectors' interests, many of whom feel the Scotch market has become too crowded.

Mike Daley said: "Irish is the future of whiskey. I'm excited to be part of it, as a collector, but most importantly as a drinker."

Daley is one of the US' most prolific collectors of the spirit, with a vast collection consisting of several thousand bottles of Irish, American, and Scotch whiskeys/whiskies. His latest record-breaking purchase is one of only seven sets in existence; a liquid which three decades of maturation in a variety of casks, have imbued with an unrivalled intensity of flavour. The Emerald Isle's stunning walnut case includes a single decanter, alongside a bespoke Fabergé egg — containing an actual emerald gem — a custom timepiece, and a pair of Cohiba cigars.

Daley also said: "The rebirth of Irish whiskey is relatively new, so I feel like I'm getting in on the ground floor. Luxury scotch, to me, is already a crowded type of market. But we're only just starting to see luxury Irish make a name for itself. I guarantee you that in the years to come, it will get to where scotch is today."

Daley's predictions have proved accurate in the past, he made his fortune investing heavily in hyaluronic acid long before the pharmaceutical industry caught up. His thoughts about Irish whiskey's increasing value are supported by data from the Distilled Spirits Council, showing that some super premium spirits within the category have soared by nearly 2,800% in price in the past two decades.

While there are some critics who claim that that The Emerald Isle's value is bolstered by the luxury items included within the box, this criticism falls flat when considered alongside the fact that The Macallan 1926 that claimed the most expensive title last November, was one of only 12 bottles covered with a label designed by Italian painter Valerio Adami, adding considerable value to its auction price.

Jay Bradley, founder and CEO of The Craft Irish Whiskey Co. said: "A bottle of The Emerald Isle becoming the most expensive whiskey or whisky ever sold is a monumental achievement for my business, and an incredibly proud moment for me. I started The Craft Irish Whiskey Co. with the goal of making Irish whiskey the most coveted luxury spirit and restoring Ireland's reputation for crafting the finest whiskeys in the world, this brings us several steps closer to achieving that, and we're only six years into the journey. There's a lot more to come from us, and I'm excited for our customers and competitors to see what we have in store."  

ABOUT THE CRAFT IRISH WHISKEY CO.:

The Craft Irish Whiskey Co. is on a mission to restore Ireland's reputation for crafting the finest whiskeys in the world, elevating its potential as a luxury product. Formed in 2018 by Irish entrepreneur Jay Bradley, The Craft Irish Whiskey Co. was born from a desire to return premium Irish whiskey to the heights it once enjoyed. To achieve such a goal has taken a complete reimagining of the craft; honouring centuries of tradition but questioning convention and adding scientific understanding to reinvent the maturation of the whiskey. No expense is spared, no corners are cut.

In 2021, The Craft Irish Whiskey Co. became the most highly awarded new company of the year, amassing a total of 12 awards across both Taste and Design for four of its ultra-rare whiskey releases. In 2022, the company continued this award-winning streak, with 22 awards across Taste and Design, including the world's Best Irish Single Malt at the World Whiskies Awards for The Devil's Keep, and a perfect score to achieve Platinum at the A'Design Awards for The Emerald Isle. The Craft Irish Whiskey Co. was also the exclusive Michelin Plaque Distribution Partner for The Michelin Guide Star Revelation Great Britain and Ireland 2022.

In 2023, the business has continued to go from strength to strength, with a total of 44 awards won to date, including Gold and Silver at the IWSC Taste Awards, Gold, Silver, and Bronze at the World Whiskey Awards, and a prestigious Master Medal for The Donn at The Drinks Business Autumn Bling Tasting.

Partnerships evolved with both The Michelin Guide Star Revelation Great Britain and Ireland 2023, at which The Craft Irish Whiskey Co. and Michelin shone a spotlight on truly remarkable mixology, with the 2023 Exceptional Cocktail Award; and World's 50 Best Restaurants, partnering with the prestigious awards as its Official Whiskey of the World Partner.

Michelin UK venue partners include: Hakkasan London, Restaurant Gordon Ramsay, The Waterside Inn, Le Manoir aux Quat'Saisons, Grantley Hall, City Social, Kitchen Table and Frog by Adam Handling.

Other partner venues include Scott's Richmond, Nobu Hotel Portman Square, Park Row, Adam Handling's Ugly Butterfly and The Ned.

For more information visit www.craftirishwhiskey.com

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Sugarlands Launches Mark & Digger's Mountain Legacy Corn Whiskey

120-proof unaged whiskey is an homage to classic homemade spirits

GATLINBURG, Tenn., Jan. 11, 2024 Sugarlands Distilling Company today announced the latest addition to its award-winning portfolio of craft spirits – Mark and Digger's Mountain Legacy Corn Whiskey. The new unaged corn whiskey will be available beginning Friday, January 26, at Sugarlands distillery in downtown Gatlinburg, Tennessee, and soon at retailers nationwide.

Sugarlands' new Mark and Digger's Mountain Legacy Corn Whiskey is a 120-proof homage to classic homemade spirits that once thrived in secrecy all over Appalachia.

Eric "Digger" Manes (left) and Mark Ramsey will release their latest product in collaboration with Sugarlands Distilling on January 26 - Mark & Digger's Mountain Legacy Corn Whiskey

Created in collaboration with Mark Ramsey and Eric "Digger" Manes, stars of the hit television show Moonshiners, Mark and Digger's Mountain Legacy Corn Whiskey is an homage to classic homemade spirits that once thrived in secrecy all over Appalachia. Mark and Digger's Mountain Legacy Corn Whiskey is a 120-proof, unaged whiskey crafted from a traditional mash bill using corn sourced from Mark and Digger's native Tennessee.

To celebrate the release, Mark and Digger will appear at Sugarlands' Gatlinburg distillery, located at 805 Parkway, from 2–5 p.m. on Friday, January 26 and Saturday, January 27.

"Our new Mountain Legacy Corn Whiskey is made with a recipe Digger and I have been perfecting for years," said Ramsey. "We had the privilege of learning the art of making whiskey from scores of old backwoods liquor producers, and we're excited to work with our friends at Sugarlands to bring this traditional corn whiskey to everyone."

"This is a tried and true backwoods liquor recipe," explained Manes. "No fancy frills, just good ol' fashioned authenticity in every jar."

Mountain Legacy Corn Whiskey is the third product Sugarlands has released in collaboration with Ramsey and Manes, with Mark & Digger's Rye Apple Moonshine launching in 2015 and Mark & Digger's Hazelnut Rum in 2017. Ramsey and Manes regularly visit and distill spirits at Sugarlands' Gatlinburg distillery.

To find a Sugarlands retailer near you, visit FindMoonshine.com or order online at Sugarlands.com.

Sip Wisely! Mark & Digger's Mountain Legacy Corn Whiskey is produced and bottled by Sugarlands Distilling Company, Gatlinburg, Tennessee. 60% alc/vol, 120 proof, available in 750 ml jars. Must be 21+ to purchase.

About Sugarlands Distilling Co.

Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Founded in 2014, Sugarlands produces a full line of craft moonshines and sippin' creams with flavors like Mark Roger's American Peach Moonshine, Butter Pecan Sippin' Cream, Banana Pudding Sippin' Cream and Appalachian Apple Pie Moonshine. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).

In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series.

Sugarlands' downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor's number one thing to do in Gatlinburg and the world's top-rated distillery experience. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.

For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.

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Sláinte Irish Whiskey Enlists Advisory Support from Globally Recognized Firm InterContinental Beverage Capital, Inc.

The rapidly growing Irish Whiskey brand announces this partnership in preparation for significant projected US expansion in 2024

NEW YORK, Jan. 11, 2024 - Sláinte Irish Whiskey announced today their partnership with InterContinental Beverage Capital (IBC), a global advisory firm specializing in the beverage and consumer packaged goods industries. IBC will be working with Sláinte Irish Whiskey founders, renowned actor and director Live Schreiber and seasoned drinks industry expert Richard Davies. Together, they will work to identify capital formation strategies and resources as the whiskey brand positions itself to support expected growth as it ventures into new markets in the forthcoming years.

"Sláinte Irish Whiskey is a truly remarkable whiskey brand, and our team is delighted to work with Richard and Live to support the company in their projected growth," says President and Managing Partner Joseph Messina. "We are passionate about helping businesses create a competitive advantage across their respective landscapes and we're enthusiastic about leveraging our expertise to do the same with Sláinte."

"Sláinte is thrilled to bring on such an impressive group of beverage and consumer experts to help us financially prepare for our projected growth in 2024 and beyond," says Co-founder Richard Davies. "We are overjoyed with everything we've been able to accomplish in our launch as a new brand and eagerly look forward to bringing Sláinte to even more shelves and tables nationwide."

The burgeoning whiskey label first launched in September 2022, and boasts an impressive list of company accomplishments, including its recent limited distribution to Costco in Yonkers. Sláinte Irish Whiskey will also be newly available in Pennsylvania and Georgia in Q1, showcasing early 2024 triumphs and their ongoing progress. Adding to their achievements, Sláinte Irish Whiskey and Live Schreiber will be featured on the upcoming premiere season of Spirits Network show "The Pantry" featuring celebrity chef Tom Colicchio and have been a proud brand sponsor of the Roundabout Theatre Company, a non-profit theatre company located in New York City, Schreiber's home base.

"I'm immensely proud of what Sláinte has been able to accomplish thus far, and this partnership with IBC marks an exciting step towards scaling this company and bringing it to its full potential in the coming years," says Co-founder Live Schreiber.

About Sláinte Irish Whiskey
Sláinte Irish Whiskey is a smooth, multi-award-winning Irish whiskey co-founded by Live Schreiber and Richard Davies. Aged in American bourbon oak barrels and finished in sherry casks, Sláinte is distilled, matured and bottled in Ireland. Sláinte celebrates life journeys, while sharing moments and events that promote unity and friendship while giving back to those most in need. For additional information or to purchase Sláinte Irish Whiskey online, please visit slaintewhiskey.com.

About InterContinental Beverage Capital, Inc.
IBC is a global advisory firm focused on the beverage and consumer packaged goods industries. IBC has a strategic network of industry relationships worldwide, investment capital resources, and institutional debt sources, along with specialized consultants and management teams. These resources provide our partnership companies expertise, industry proficiencies and access to new markets with supply chain and R&D resources along with valuable investment and commercial banking capabilities. IBC is actively seeking companies in its targeted verticals which have unique products and dedicated management that can develop into category leaders. For more information log onto https://inbevcapital.com/.

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Richard Childress Racing Announces Multi-Race, Multi-Year Partnership with Rebel Bourbon

Rebel Bourbon to Sponsor Richard Childress Racing and Driver Kyle Busch in the NASCAR Cup Series

WELCOME, N.C., Jan. 9, 2024 Bardstown, Kentucky-based Rebel^® Bourbon has signed a sponsorship agreement with Richard Childress Racing to become an official sponsor, positioning the award-winning bourbon as the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. Busch will race the No. 8 Rebel Bourbon Chevrolet in select races during the 2024 and 2025 NASCAR Cup Series seasons, beginning with the Spring race at Richmond Raceway on Sunday, March 31.

"We looked at a lot of sponsorship opportunities across several different leagues, and this was the perfect fit," said Philip Lux, brand manager for Rebel Bourbon. "We didn't just want to put our logo on something and call it a day. We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way."

Kyle Busch's No. 8 Car will be fully wrapped in Rebel Bourbon branding for multiple races during the 2024 and 2025 NASCAR Cup Series seasons.  Rebel branding will also appear on Kyle's uniform, helmet, and other elements throughout the 2024 racing season.

"Rebel Bourbon's award-winning wheated recipe is known for defying trends and being unapologetically bold, which are arguably all qualities that have contributed to the success of both Richard Childress Racing and Kyle Busch," said Torrey Galida, president of Richard Childress Racing. "We're proud to partner with Rebel Bourbon and to help further introduce their surprisingly smooth but never soft-spoken spirits to NASCAR fans."

RCR will provide Rebel Bourbon with strategic content, and marketing and communications support for the program. Visit rcrracing.com and rebelbourbon.com to learn more about the partnership in the coming weeks. View our partnership video on YouTube at https://youtu.be/ngOcWZg3kVQ.

Rebel Bourbon and Richard Childress Racing remind everyone 21 and older to drink responsibly – and never drink and drive.

About Rebel^® Bourbon
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the "Rebel spirit in all of us" – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand's Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.

About Luxco^®
Founded in St. Louis in 1958 by the Lux Family, Luxco^® is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP^® Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers^®, home of Ezra Brooks^®, Rebel^®, Blood Oath^®, David Nicholson^® and Daviess County^®; Lebanon, Kentucky-based Limestone Branch Distillery^®, maker of Yellowstone^® Kentucky Straight Bourbon Whiskey, Minor Case^® Straight Rye Whiskey and Bowling & Burch^® Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor^®, Exotico^® and Dos Primos^®; and Ross & Squibb^® Distillery in Lawrenceburg, Indiana, where Remus^® Straight Bourbon Whiskey and Rossville Union^® Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope^® Bourbon, Everclear^® Grain Alcohol, Pearl^® Vodka, Saint Brendan's^® Irish Cream, The Quiet Man™ Irish Whiskey, Green Hat^® Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).

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CHRIS STAPLETON AND BUFFALO TRACE MASTER DISTILLER HARLEN WHEATLEY UNVEIL TRAVELLER WHISKEY

A first-of-its-kind collaboration from Buffalo Trace Distillery, Traveller is the result of meticulous craftsmanship and a shared commitment to uncompromising quality

FRANKFORT, Ky., Jan. 8, 2024 - Buffalo Trace Distillery's Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton today unveiled Traveller Whiskey, a new, premium blended whiskey that represents a first-of-its-kind collaboration of collective artistry. Proudly blended and bottled at the World's Most Award-Winning Distillery under Wheatley's expert supervision, Traveller is the result of countless hours of testing, tasting and dedication to craftsmanship that have produced powerful songs and world-class whiskeys.

Of the collaboration, Stapleton shared, "Partnering with Buffalo Trace Distillery and Harlen Wheatley feels like a bucket list scenario for me. Some things just make total sense – and this is definitely one of those things. Bottles from barrels that Harlen has cared for have been with us for every note we've ever recorded, backstage before shows and in all the moments we've celebrated along the way. I believe what we've achieved with Traveller Whiskey not only represents our shared history but also a common artistic vision and uncompromising standards of taste. I couldn't be prouder of what we've made."

Wheatley added: "When making art – and we really do think that both Chris' music and the whiskey we make at Buffalo Trace is art – you experiment, test, adjust, and don't give up until you've got it right. That's why we experimented with more than 50 blends before agreeing that Blend No. 40 would be it for Traveller."

Bottled at 90 proof, Traveller Whiskey is characterized by notes of oak, sweet maple, tart currant and leather. Complex aromas of vanilla, aged fruit and buttery shortbread are rounded off by caramel and a touch of oak. The flavor profile also showcases a touch of sweetness, followed by spice, toasted nut and oak flavors, closing with a robust finish. Traveller is a completely unique combination of whiskeys hand-selected from The Sazerac Company's award-winning distilleries.

"This is a whiskey for everyone, whether you've been enjoying all the variety in the category for years or are just now discovering it. Traveller stands up on its own as a smooth and sippable whiskey or works great in a cocktail, if that's more your style," said Wheatley. "But especially if you've tried whiskey before and been turned away by the burn – we think you'll take one sip of this and think to yourself, "OK, now this I can do."

Born in Lexington, KY, just down the road from Buffalo Trace Distillery, Stapleton's relationship with Buffalo Trace matured while he recorded his first studio album, Traveller. It was during those recording sessions that he was first introduced to E.H. Taylor, one of the Distillery's other whiskey offerings, which soon became a staple on his home bar. Since then, Buffalo Trace has collaborated with Chris and Morgane Stapleton's charitable fund, Outlaw State of Kind, for multiple fundraising initiatives.

Traveller Whiskey has been widely released to retailers, bars and restaurants nationwide as of January 1, 2024 at a suggested retail price of $39.99 (local taxes and fees will vary).

To learn more, visit www.travellerwhiskey.com.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery's rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskeys. Buffalo Trace Distillery also has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery's efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery visit http://www.buffalotracedistillery.com/media.

About Chris Stapleton

Kentucky-born Chris Stapleton is an 8x Grammy, 15x CMA and 10x ACM Award-winner and one of the country's most respected and beloved musicians. In the midst of yet another triumphant year, Stapleton is nominated for three awards at the 66th Annual GRAMMY Awards: Best Country Solo Performance ("White Horse"), Best Country Song ("White Horse") and Best Country Duo/Group Performance ("We Don't Fight Anymore" with Carly Pearce). The nominations follow Stapleton's new album, Higher, which was recently released to overwhelming critical acclaim. Produced by Dave Cobb, Morgane Stapleton and Chris Stapleton and recorded at Nashville's historic RCA Studio A, the record has landed on several "Best of 2023" lists so far including Billboard, Esquire, Los Angeles Times, Vulture and Rolling Stone, who praises, "dazzling...the best evidence yet for the way one man's voice has become synonymous with the very idea of a musical genre." Additionally, The New Yorker declares, "Stapleton is the rare country star with both traditional bona fides and broad commercial appeal. He has an outlaw soul and a pop star's capacity for inescapable hooks," while GQ proclaims, "In an age rife with division, he's maybe the only thing Americans all agree on." Known for his electric live performances, Stapleton will continue his "All-American Road Show" tour this year and will also join George Strait for select stadium shows this summer with special guests Little Big Town. In addition to his work as a musician, Stapleton and his wife, Morgane, are also founders of the Outlaw State of Kind charitable fund, which supports a variety of causes that are close to their heart.

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