CaskX Partners with Maryland's Award-Winning Sagamore Spirit Distillery for New Whiskey Investment Offerings

LOS ANGELES, Dec. 14, 2023 - CaskX, a pioneering force in the world of spirits investment, is thrilled to announce their latest American whiskey offering in collaboration with the prestigious and award-winning Sagamore Spirit distillery. Nestled in the heart of Baltimore Peninsula, a vibrant neighborhood in Baltimore, Maryland, Sagamore Spirit has earned widespread acclaim for their exceptional craftsmanship and unparalleled whiskey offerings.

CaskX announces a new American whiskey offering in collaboration with the award-winning Sagamore Spirit distillery.

Sagamore Spirit's American rye whiskies have earned more than 200 awards internationally, including World's Best Rye Whiskey in 2019 at the San Francisco World Spirits Competition. The dedication to quality is evidenced by their grain-to-glass approach of growing their own rye and corn on Sagamore Farm, where they also source their limestone-filtered spring water, to craft this exceptional whiskey. Sagamore seeks to bring the uniqueness of Maryland style rye whiskey to life as they continue to heighten their legacy.

"One thing that distinguishes Sagamore from other distilleries is its grain-to-glass commitment to quality. Whiskey is ultimately an agricultural product, so we grow approximately 1.8 million pounds of Serafino Rye and Non-GMO corn less than 30 miles from the distillery. Another thing that is unique about Sagamore is the lack of reliance on a single 'master distiller.' Instead, we foster a collaborative team environment that draws upon the collective experience of multiple distillers and sensory experts to create top-quality products," said Drew Thorn, CEO of Sagamore Spirit.

"The partnership between CaskX and Sagamore Spirit will provide accredited investors the opportunity to purchase full barrels of rye whiskey produced from the same mash bills that have formed the foundation of the distillery's award-winning product line. These portfolios of rye whiskey barrels offer investors the opportunity to profit from the appreciation of whiskey as it ages over time. In addition to the potential for monetary gains, investors will serve an important role in paving a path forward for Maryland rye whiskey by expanding production to meet future demand. This partnership is a win-win for both investors and Sagamore Spirit. Investors are able to acquire assets that are well positioned for future increases in value and the distillery can produce more of their exceptional expressions," said Jeremy Kasler, CEO of CaskX.

With whiskey growing in value by 13.85% annually over the past 10 years, it has swiftly emerged as one of the most compelling portfolio diversification strategies. International markets, from Asia to South America, are witnessing an unprecedented surge in the demand for high-quality whiskey. This growth is being amplified by the removal of European tariffs on bourbon imports, which has contributed to an even greater increase in demand across the continent. As an alternative asset class, whiskey casks stand apart as an asset that not only appreciates based on increases in market demand but can also rise in value due to the aging process of the spirit itself as it matures inside of the barrel. This unique characteristic has made whiskey investment rise in prominence among investors as they are drawn to the security of a tangible asset class that only improves with time.

About Sagamore Distillery

With the revival of the legacy of Maryland Rye Whiskey, Sagamore Distillery carries the torch, illuminating this timeless spirit. Rich in history, Maryland Rye preceded Kentucky Bourbon, and now, Sagamore Spirit is on a mission to reignite the whiskey's prominence on the global map. In 2019, Sagamore Spirit's Port Finish won Best Rye Whiskey in the world at the San Francisco Spirit Awards. In 2021 the Double Oak Rye at the Drinks Business & The Spirits Business Spring Blind Tasting was awarded one of only eight Master medals. Find out more about Sagamore Spirit at https://sagamorespirit.com/

About CaskX

Established as the market leader in whiskey cask investment in the United States, CaskX has pioneered whiskey investment as an alternative asset class, forging strategic partnerships with esteemed distilleries in the United States and Scotland. By collaborating with world renowned artisans, CaskX offers investors the opportunity to acquire newly distilled spirits that have the potential to become the top shelf whiskey of the future. Founded in 2019 by CEO Jeremy Kasler, CaskX's foundation blends passion and finance, curating whiskey portfolios that open the door to a new class of tangible assets that are positioned to protect and grow wealth for investors. CaskX continues to pave the way for an unparalleled whiskey investment experience, empowering connoisseurs and investors alike to acquire a portfolio of whiskey and engage in the exciting journey of spirits maturation. Find out more about CaskX at https://caskx.com

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UNITED IS THE NEW GOLD: NEW CHIVAS REGAL ADVERTISING CAMPAIGN CELEBRATES THE POWER OF SHARED SUCCESS

The Blended Scotch Whisky's First US Led National Campaign Establishes Golden Hour as Prime Occasion for Togetherness with New Chivas XV

 

NEW YORK, Dec. 14, 2023 -- Chivas Regal, an icon of luxury blended Scotch whisky, announces first US led national advertising campaign with United is the New Gold. As a brand with rich history that's always celebrated those who are redefining success on their own terms, Chivas' new campaign embarks to reimagine hustle-culture with a modern-day vision of aspiration: shared success.

Chivas has a heritage rooted in the shared success of its founders, a legendary duo who set the tone foundationally to zig against convention. Centuries of expertise have gone into the ultra-prestigious whisky, and today the brand is resetting the tone with a new definition of success. United is the New Gold is a celebration of the wealth of togetherness: honoring the dynamic of power couples and encouraging them to take a moment to celebrate how far they've come by sharing a Chivas during Golden Hour.

"In a world that often measures success by individual power and how much money you have in your bank account, Chivas believes that true success is shared, acknowledging the role of our relationships in our success and taking the opportunity to celebrate how far you've come together," says Emily Lane, Chivas Brand Director at Pernod Ricard USA.

In the campaign's hero asset, created in partnership with McCann London, ants serve as an analogy to a modern-day couple supporting each other as they strive to meet their goals: an illustration of shared success. Set to 'Just the Two of Us' by Bill Withers, the 30 second spot is strategically shot in black and white to imbue emotional resonance, demonstrating the power of connection. Starting this month, United is the New Gold campaign assets will go live across streaming TV, online video, social, and OOH in key US markets including Dallas, LA, Miami, and New York City.

Marking the campaign's launch is the US release of Chivas XV, a prestigious blended Scotch aged a minimum of 15-years and selectively finished in Cognac casks* - resulting in a beautifully golden and velvety interpretation of Chivas' traditional house style. As a permanent part of the Chivas Regal range, the new golden-hued expression will turn Happy Hour into Golden Hour, allowing every sip to become a celebration of shared moments.

An unequivocally sophisticated experience, Chivas XV is best enjoyed in an elevated Gold Rush cocktail made with three simple ingredients:

• 2 parts Chivas XV
• 1 part Honey Syrup (2 parts honey and 1 part hot water)
• 1 part Lemon Juice
• Method: Pour ingredients into a shaker filled with ice; shake until well chilled, strain into a glass over a large ice cube. Add a lemon twist to garnish.

Chivas XV is now available at select fine retailers nationwide and online at ReserveBar for a SRP of $49.99. To learn more about United is the New Gold, please visit Chivas.com and follow along @ChivasRegalUSA.

*A portion of the blend is finished in Cognac Casks

ENJOY RESPONSIBLY
CHIVAS REGAL^® XV 15-Year-Old Blended Scotch Whisky. PRODUCT OF SCOTLAND. 40% ALC./VOL (80 Proof). ©2023. IMPORTED BY CHIVAS BROTHERS., NEW YORK, NY.

About Chivas Regal
Chivas Regal was pioneered in the 19th century by Scottish brothers James and John Chivas. Their humble early experiments blending aged whiskies developed profoundly and solidified their position as true pioneers in the art of blending. And, with their entrepreneurial and pioneering mindset, they became globally renowned for fine luxury products.  Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary. Chivas believes in the power of blending in life, as well as in Scotch. Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra 13, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Casino Series Whiskey Decanter by Kollea: Innovative Toast to the Whiskey Culture and Appreciate Christmas Spirit!

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Embrace the Spirit of the Holidays with Kollea's Unique Casino Series Whiskey Decanters.

HONG KONG, Dec. 14, 2023 'Tis the season to raise a glass, and at Kollea, they are thrilled to introduce their latest endeavor – the Casino Series Decanters. As they enter the joyous holiday season, they extend warm wishes to their cherished community of whiskey enthusiasts and aficionados without your support Kollea would not be a beacon of craftsmanship and appreciation. Built upon the foundational principles of appreciation and gratitude, Kollea is devoted to serving whiskey lovers with unparalleled craftsmanship. their mission is simple yet profound: "The Classy Spirit Decanter for Every Whiskey Lover." At Kollea, they are not just providing containers to preserve cherished spirits; they are elevating the entire whiskey-drinking experience.

The Inspiration Behind the Casino Series: Crafting Elegance and Uniqueness

The Casino Series is more than just whiskey decanters; it's an industry-first collection inspired by the spirit of good fortune and appreciation. Aligning with their brand mission, these elegant and unique decanters are crafted to complement the sophisticated taste of whiskey enthusiasts.

The Casino Series features two exceptional decanters – The Slot Whiskey Decanter and The Black Jack Whiskey Decanter. The Slot Whiskey Decanter set includes the Slot Whiskey Decanter (50.7 oz) and four dice-shaped glasses, each with a capacity of 7.7 oz, and a wooden stand with "7" etched on the wood, along with a roll-able wood attached to the decanter that adds an extra touch of aesthetics, finally the decanter itself boasts a jackpot lineup of lucky sevens, reminiscent of a classic slot machine. The Black Jack set comes with four card-shaped glasses, each holding 3.3 oz, the Black Jack Whiskey Decanter (37.2 oz),  and an unique wooden stand resembling a Black Jack table.

Introducing the Appreciate Program: Share Your Gratitude and Win!

Join the Kollea Appreciate Program and immerse yourself in a grand celebration of gratitude. By expressing your appreciation, you stand a chance to win an exquisite whiskey decanter and a Gift Card valued at up to $300 USD. Visit Kollea website to participate and learn more about the program. Hurry, as these remarkable offers are valid until June 16, 2024. Reach out to their dedicated Kollea support team or visit Kollea website for the latest Appreciate Rewards after this offer period expires.

The Significance of the Christmas Season: Giving Beyond Material Value

This festive season, consider Kollea's Casino Series as tokens of appreciation and gestures of heartfelt gratitude. Each decanter is more than a gift; it's a story of exceptional craftsmanship and shared moments. Inspired by the allure of good fortune and the appreciation of the finer things in life, the Black Jack and Slot Whiskey Decanters transcend the ordinary, embodying both modern design and traditional whiskey culture. As they celebrate the holiday season, The Casino Series from Kollea is a thoughtful gift that transcend material value. Embrace the spirit of giving and express appreciation with these unique decanters, perfectly aligning with the joyous festivities.

Kollea's Casino Series Decanters are a testament to their commitment to craftsmanship and appreciation. Explore the new series, participate in their appreciate program, and share the joy of whiskey culture with your loved ones. Follow us on @official.kollea for the latest updates and releases, and tag us by #KolleaDecanters #CasinoSeriesDecanters #GiftOfGratitude #HolidaySpirits

Elevate your spirits this festive season with Kollea – The Classy Spirit Decanter for Every Whiskey Lover.

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Old Forester® Unveils New Product in 117 Series: Scotch Cask Finish

LOUISVILLE, Ky., Dec. 12, 2023 Today, Old Forester^® announces the newest release in its 117 series – Scotch Cask Finish, a 93-proof liquid that honors George Garvin Brown's Scottish heritage.

This limited-edition bottle celebrates Brown's Gaelic roots with the sherry and wine barrels sourced and matured from the protected Speyside region around the River Spey in northeastern Scotland. The cask finish highlights Old Forester's natural fruit character which is a result of fermentation with the oldest yeast strain.

"This release is special to the family history our brand was built on," said Old Forester Master Taster Melissa Rift. "We've been creating top-quality, rare and innovative expressions for 150 years, and this scotch whiskey captures our founder's spirit in another rich and smooth liquid, which I recommend serving neat."

Scotch Cask Finish marks the latest installment in the 117 Series, a limited-expression lineup that debuted in Spring 2021 and focuses on innovation and experimentation.

Old Forester 117 Series: Scotch Cask Finish is bottled at 93-proof and is available starting today (December 12) at the retail shop at Old Forester Distilling Co. and at select Kentucky stores. The suggested retail price is $59.99

For more information on Old Forester, please visit OldForester.com.

Tasting Notes
Nose- subtle hints of smoky char, milk chocolate drizzled over shortbread accompanied by mulled, spiced fruit

Taste- baked apples and dried fruits with rich notes of toffee, cinnamon and chocolate rounded out by toasted almonds and smoky char

Finish- silky and buttery with cocoa and baking spices lingering into an earthy and oaky finish

Old Forester 117 Series: Scotch Cask Finish is bottled at 93-proof and is available starting today at the retail shop at Old Forester Distilling Co. and in select states for direct-to-consumer sales for $59.99 in limited quantities – and at select Kentucky stores.

For more information on Old Forester, please visit OldForester.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

About Brown-Forman:
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers' Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Chambord, Fords Gin, and Gin Mare. Brown-Forman's brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on Twitter, Instagram, and LinkedIn.

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Bulleit Frontier Whiskey takes on Miami to celebrate the first year of the Bulleit Pioneer Project

NEW YORK, Dec. 9, 2023 /Last night, Bulleit Frontier Whiskey celebrated the first year of The Bulleit Pioneer Project — its multi-year commitment to championing and amplifying those breaking new ground in culture. This anniversary event brought together pioneers across art, music, food, and drinks for a day of activities that culminated in a massive bash against the backdrop of Miami's Art Basel.

The celebration unfolded in two parts: first, a day-long brand-building workshop for up-and-coming artists, marking the last chapter and completion of Bulleit's 100-Hour Commitment– a year-long commitment to providing up-and-coming artists with 100 hours of mentorship from established talent thanks to Bulleit's long-standing relationship with music and creator platform, UnitedMasters. The workshop was then capped off by a showcase event where visual artists and musicians took the spotlight, displaying the breadth of Bulleit's commitment and year-long reach.

Clocking in 100 hours of mentorship
The day of festivities commenced with an end-to-end brand immersion experience designed to help up-and-coming musicians develop their personal brand. Expert mentors, including Cortez Bryant (talent manager and Co-CEO of The Blueprint Group), Melissa Newhart (Executive of Music Brand Partnerships at UTA), Darren Talud (Sr. Manager of Digital Content at Roc Nation), and Kah Li Haslam (Creative Strategist), offered their guidance in a series of bespoke mentorship sessions covering brand strategy, curation and creation of a visual identity and voice, marketing tactics, and more. During the day, mentees also took to the streets of Miami, guided by local artists such as Hassni Caina (Fashion Stylist and Designer) and P The Kid (Photographer), to jumpstart and craft personalized brand books, infusing individuality into each artist's narrative.

The experience finished at night, with mentees taking to the stage at Bulleit's celebratory event, showcasing their talents in live performances for a room buzzing with professional artists, press, and industry greats.

"The 100-Hour Commitment was established to provide foundational help to independent artists by addressing the real-world challenges they face, and we're proud to say that's exactly what we created here. Witnessing industry veterans come together to uplift and support artists whose careers are on the ascent has been nothing short of remarkable. It's a testament to the power of community and mentorship, and we're proud to have played a role in fostering the growth of the next generation of artists so they can push the boundaries of creativity." Said John Rough, SVP, Head of Brand Partnerships at UnitedMasters.

"With independence becoming an industry norm, Bulleit has written the playbook for those looking to meaningfully engage with these creators."

Celebrating music, art, and food
The night came alive at SVN Suite in Wynwood, the epicenter of street art and a hotspot for renowned artists from across the globe. Alongside the live performances by UnitedMasters mentees, visual artists Graph Atik, Peyton The Artist, and Ange Hillz displayed their latest artwork across the venue. This was the artists' first time exhibiting their pieces during Miami Art Week's activities, made possible thanks to Bulleit's ongoing partnership with Actively Black, who is on a mission to continue highlighting Black talent that needs to be seen.

Bulleit also joined forces with African Chop House, a collective set out to celebrate African culture through food, music, and people, who curated a bespoke menu inspired by the different flavors and cultures that make up Miami, including Coconut Curry Chicken Bites, a Shrimp & Conch Ceviche, Kung Pao Mushrooms, and their world-famous Jollof Rice.

"Last year, we set out on the bold mission to celebrate those at the frontier of culture with the Bulleit Pioneer Project. From collaborating with spoken-word poet J. Ivy to reimagining what a bar could be through technology and delivering 100 hours of mentorship to emerging artists–I look back on this last year, and I'm proud to say we've done that." Said Jesse Damashek, SVP of Whiskeys and Liqueurs at Diageo NA.

"Miami Art Week is the perfect time to cheer for what has been a fantastic year for culture, and I can't help but get excited to continue celebrating more of these milestones for many years to come."

Last night's grand event showcased the immense talent Bulleit has worked with and amplified within the first year of the Pioneer Project. Aside from the 100-Hour Commitment, endeavors included The Remix Challenge– a search for gifted wordsmiths vying for a coveted mentoring session with the esteemed J. Ivy, and the unveiling of a compelling short film featuring his poignant spoken word composition entitled "A Toast To The Times," the "New New York" celebration and award presentation in partnership with Tribeca Festival, and most recently Bulleit's Limitless Lounge, a multi-sensory bar experience in Los Angeles.

This is Bulleit's first annual end-of-year celebration of The Pioneer Project, marking the brand's renewed commitment to championing and amplifying those at the forefront of culture year after year.

All guests in attendance were encouraged to drink responsibly. The producers of Bulleit Frontier Whiskey and The Foundation for Advancing Alcohol Responsibility (FAAR) support responsible decision-making.

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About UnitedMasters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.9 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world's biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

About the African Chop House
African Chop House was founded in 2017 as a celebration of African culture through good food, music and community. It has traveled globally from Brooklyn, LA, Chicago, South Africa, Ghana and annually during Art Week in Miami. Inclusive of the Afro Latin diaspora, we tell our stories through the foods that connect our diverse cultures.

About Actively Black
Actively Black is an apparel brand created in 2020 by Former NBA player Lanny Smith. Our mission is to uplift and re-invest back into the Black community and improve our people's access to mental health, healthy food, social justice, and physical fitness resources. We are not just building an apparel brand. The clothes are just the uniform for the movement.

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Matt Porter Joins Barrel King: Modernizing The Whiskey Experience

BOURBON, Mo., Dec. 7, 2023 - Barrel King is thrilled to announce the Appointment of Matt Porter, named World's Top Whiskey Taster by Bardstown Bourbon Company, as the newly appointed Chief Tasting Officer (CTO) and Master Blender. Matt brings nearly a decade's worth of expertise in whiskey analysis and blending. His exceptional skills are set to elevate Barrel King's exclusive Gold Membership experience.

Background: Porter's global recognition for his whiskey acumen aligns seamlessly with Barrel King's innovative approach to whiskey enjoyment.

Gold Membership Benefits:

• Efficient Access & Cost-Effectiveness: Direct access to new exceptional bourbons and whiskeys every month without the disappointment of waiting in long lines for allocations or wasting money on untested, underwhelming bottles.
• Authentic Connection: Building a more personal and informed relationship between whiskey makers and consumers.
• Exclusive Curation: Curated selections and blends by Matt Porter, exclusively for Gold Members.

Matt Porter's Statement: "Barrel King is one of the few underground "If You Know, You Know" Whiskey Brands that has an almost secret reputation for outstanding Bourbon and Rye. To say I am thrilled with the opportunity to join a team as passionate and knowledgeable as theirs, while they are on the verge of blowing up in the industry, would be a massive understatement. It's no secret that I am passionate about bourbon and the art of blending whiskey, and I've always hoped to be able to one day blend on a professional level. This is literally a dream come true. I am grateful for the trust bestowed upon me by Jarrod and Rachael. I'm humbled and excited that they believe in my skills enough to hand me the keys to their fantastic barrels of whiskey. If you are a Barrel King Member, Thank You in advance for your support. I cannot wait to start blending for you!"

Rachael Record, Owner of Barrel King: 'We are absolutely thrilled to welcome Matt Porter to the Barrel King family. It was obvious during our first collaboration with Matt that if we didn't secure him quickly, someone else would. Matt's humility and approachability, despite his global recognition, make him an ideal fit for our ethos. Blending with him this past year has been nothing short of thrilling, and we truly believe that blending will be Matt's legacy. Most importantly, I want to extend my gratitude to our Gold Members for their cult-like support, because without them, none of this would be possible.'"

Future of Gold Membership Program: Barrel King's Gold Membership Program offers an innovative and convenient way for whiskey enthusiasts to enjoy unique, premium products, removing the traditional barriers between whiskey crafters and enthusiasts.

Media Contacts: For more information about Barrel King, Matt Porter, and our Gold Membership Program, please contact [info@oldroadcraftspirits.com] or visit barrelking.com.

About Barrel King: Based in Bourbon, Missouri, Barrel King is the flagship brand of Old Road Craft Spirits, specializing in crafting exceptional Bourbon and Whiskey, with a focus on quality, innovation, and community engagement.

About Matt Porter: Originally from Michigan's Upper Peninsula, Matt Porter now resides with his family on Colorado's Western Slope. Known for his YouTube channel "ADHD Whiskey", Matt is a Judge for Fred Minnick's ASCOTS, earned the title of "World's Top Whiskey Taster" in 2020 and is a national two-time Blending Champion.

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Skrewball® Whiskey Partners with Hannah Berner to Release Limited-Edition Holiday Shotcuterie Board

The Comedian and Her Nana Prepare to be the Ultimate Hostesses this Season with the Skrewball Sleigh the Holidays Kit

NEW YORK, Dec. 7, 2023 Skrewball Whiskey, the original peanut butter whiskey, announced today the launch of its limited-edition Skrewball shotcuterie board as showcased in partnership with comedian Hannah Berner and her beloved Nana, Vera DiLeo. Spreading holiday cheer and raising the bar on gatherings throughout the season, the Skrewball Sleigh the Holidays Kit will include the one-of-a-kind Skrewball shotcuterie board with shot glasses, along with the ingredients to make Hannah's adored Peanut Butter Espresso Martini and Skrewball's famous Salty Nuts shot garnished with smoked sea salt.

"I've always loved the holidays and now I have a reason to look forward to hosting friends and family during this time of year," said Hannah Berner. "The Skrewball shotcuterie board is such a fun addition to any festive gathering. It's also Nana-approved!"

Launched in limited quantity, the Skrewball Sleigh the Holidays Kit serves as a top gift for hosts, aspiring at-home bartenders and peanut butter fanatics alike. Included are the shotcuterie board, Skrewball Whiskey (750 ml bottle), Skrewball shot glasses, Owen's Nitro-Espresso Martini Mix, and smoked sea salt. The board will be available online at Sourced Craft Cocktails from Dec. 7 through Dec. 31 for $47. Must be 21 or older to purchase.

"We've combined two major party crowd-pleasers, the charcuterie board and shots, to create the ultimate holiday party must-have this season," said Skrewball Whiskey co-founders Steven and Brittany Yeng. "Paired with the relaunch of the limited-edition Skrewball Eggnog, available only during the holiday season, we know Skrewball will play a role in this joyous time of year rooted in tradition and gathering."

For more information about Skrewball Peanut Butter Whiskey, visit www.skrewballwhiskey.com and follow on Facebook and Instagram (@skrewballwhiskey).

PLEASE ENJOY RESPONSIBLY Whiskey with Natural Flavors. 35% ALC./VOL. ©2023 Skrewball Spirits, LLC, New York, NY

About Skrewball Peanut Butter Whiskey
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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