Southern Kentucky Distillery Slate Fork Stumpwater Original Kentucky Moonshine Corn Whiskey

Southern Kentucky Distillery Slate Fork Stumpwater Original Kentucky Moonshine Corn Whiskey 50%-ABV 750ml.

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Virgil Kaine Ginger Infused Bourbon Whiskey

Virgil Kaine Ginger Infused Bourbon Whiskey 40%-ABV 750ml.

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TinCup Fourteener 14-Year Bourbon Whiskey

TinCup Fourteener 14-Year Bourbon Whiskey 42%-ABV 750ml.

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Wolf Spirit Re-Enters Whiskey Ring with Heavy Weight Card: Puncher’s Chance® The Unified Belt Bourbon/Irish Blend

 

EUGENE, OREGON – December 5, 2023 – Today, Wolf Spirit’s Puncher’s Chance® Bourbon announces the fifth release in its award-winning portfolio of fine whiskeys. Puncher’s Chance THE UNIFIED BELT is a limited-release, three-cask blend of fine Bourbon and Irish Whiskey, serving as the follow up to Puncher’s Chance THE UNDISPUTED Bourbon, which won a Platinum Medal and Best in Show 2^nd Runner Up honors at Tony Abou-Ganim’s heralded TAG World Spirits Awards in the American Bourbon Single Barrel category.

With barrels sourced by IJW Whiskey Company of Louisville, KY and crafted by IJW Master Blender Steven Hughes, THE UNIFIED BELT is the first cross-category whiskey blend from Wolf Spirit. First into the ring is a four-year-old high-rye base Kentucky Straight Bourbon distilled with a proprietary yeast and aged to four years in barrels featuring a #4 alligator char aged at a traditional rickhouse in Danville, KY; the mash bill being 70% corn, 20% rye, 10% malt. That is married to a four-year-old Irish Whiskey crafted from 100% malted barley and proprietary yeast, then aged in former Bourbon barrels in a palletized warehouse in Ireland. To add further complexity and depth, a third cask joins the lineup, this being a 14-year-old Bourbon finished in first-fill Pedro Ximenez and Olorosso Sherry casks for up to 15 months. The mash bill of this precious liquid is 84% corn, 8% rye and 10% malt.

“Like we did with Puncher’s Chance THE LEFT CROSS, which was finished in Jamaican rum casks, we wanted to push our creativity to create a truly multidimensional whiskey experience,” said Umberto Luchini, Founder of Wolf Spirit. “The Bourbon and Irish Whiskey created an intriguing blend, but I think it was the addition of the 14-year-old Bourbon finished in sherry casks that really created something unexpected and special in THE UNIFIED BELT, which is the hallmark of the Puncher’s Chance brand.”

At the ring of the bell, The UNIFIED BELT enters with dark fruit, orchard fruit and cocoa, which are perfectly balanced with layers of warm oak and baking spice. The finish is long with hints vanilla and baked green apples. The Unified Belt is bottled at a very approachable 96 proof and retails at $149.99 for a 750 ml.

The brand name of Puncher’s Chance itself is a boxing reference, denoting that almost anyone is possible of a knockout punch, no matter what the odds. For the uninitiated in the boxing arena, a unified belt or champion is a boxer who holds at least two world championships of major sanctioning bodies in their respective division, lending the name well to a rare Bourbon/Irish Whiskey blend.

Earlier this year, Puncher’s Chance renewed a deal with the Professional Fighter’s League to bring its whiskey to the growing MMA community – while also proudly partnering with MMA legend Bruce Buffer.

The Unified Belt may be purchased at fine spirits retailers nationwide and online at https://ourwolfspirit.com.

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EDITOR NOTE: High-res images may be found HERE.

ABOUT WOLF SPIRIT

Perhaps the only liquor company in the world founded in an old laundromat (Nanny’s Wash & Dry, to be exact), Wolf Spirit is a true Eugene, Oregon original, producing fine, handcrafted products that capture the pioneering spirit of the American northwest. Founded by Campari Group veteran Umberto Luchini and helmed by longtime spirits industry expert Bradd Levitan, Wolf Spirit embodies the traits of its namesake. Guided by instinct and fueled by a hunger for brands with authentic stories, Wolf Spirit is building a pack of unique products with courageously bold identities that come together with purpose. Our premium brands include Puncher’s Chance® Bourbon, Tom of Finland® Organic Vodka, Blood x Sweat x Tears® Vodka, and Mr. Pickles Pacific Northwest Gin. Launched in 2017, Wolf Spirit’s products are now available nationally across the US with a keen focus on national and regional on- and off-premise chains. Find out more at www.ourwolfspirit.com.

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Champagne Problems? Not This Holiday Season. Fireball Whisky Sets Boring Traditions Ablaze with the Dragnum Classy Collection

LOUISVILLE, Ky., Dec. 5, 2023 - Move over Rudolph, there's a new holiday hero in town. Fireball, the world's #1 shot brand, is saying hell no to stuffy celebrations and hell-o to "classy" holiday party accoutrement with the exclusive drop of the Fireball Dragnum Classy Collection, an elegant holiday gift box including Crystal Shot Glass Flutes, Dragon Egg Caviar and a magnum-sized bottle - aka Dragnum - of Fireball Whisky.

 

The release comes hot on the heels of the launch of Fireball Dragnum, a giant and glamorous champagne-inspired masterpiece unveiled to help ignite the holidays. Dragnum is encased in a sleek glass bottle that looks a lot like what we imagine dragon's bubbly would look like but is actually just classic Fireball Cinnamon Whisky.

"People were so eager to ditch their champagne for the Dragnum that our mission became even clearer: burn basic and boring holiday traditions to the ground. This year, cinnamon dragon eggs are the new caviar, Dragnum is the new bubbly and crystal shot glass flutes are the new champagne coupes," said Danny Suich, Global Brand Director for Fireball. "The Fireball Dragnum Classy Collection will get you through any festivity with grace, some dignity and three outrageously spicy conversation starters."

The incredibly stylish and exclusive Fireball Dragnum Classy Collection includes:

• Crystal Shot Glass Flutes: Elegant, real crystal glasses inspired by the traditional champagne flute, but with a shot glass daintily perched atop a crystal stem. Because why would you drink Fireball out of anything else?
• Fireball Dragon Egg Caviar: With texture just like traditional caviar, but flavored with the spicy sweet flavor of cinnamon, Dragon Egg Caviar offers a sophisticated and delicious pairing alongside Fireball Dragnum and puts the ro[e] in holiday hero. (No real fish eggs were used in the making of Dragon Egg Caviar.)
• Fireball Dragnum: A giant bottle of Sweet Cinnamon Delight that comes complete with a fancy Fireball logo, cork-inspired topper, classic wire cage, and crinkled foil wrap. Guaranteed to up the fancy factor at any gathering.

This must-have gift for the shot-taker in your life goes on sale December 12 at 10am EST and in select states online via spirits e-commerce partner ReserveBar (link) for the fire price of $50 (local taxes and fees apply). Limit one per customer.

"The Dragnum Classy Collection is so lit it will have you changing the lyrics from 'Jingle Bell Jingle Bell Jingle Bell Rock' to 'Fireball, Fireball, Fireball Shots' while you and your friends gracefully enjoy Dragnum from your crystal shot glass flutes and chase it with spoonfuls of Fireball caviar. Class factor with the Classy Collection? 100/100," said Jake, 25, a [still] very classy man from Ohio who is back again with more Dragnum feedback.

If you're not one of the lucky few to get your hands on the Dragnum Classy Collection, you can still purchase Fireball Dragnum nationwide wherever you get your Fireball. Fireball Dragnum contains 1.75 liters of Fireball and is priced at a suggested retail price of $24.99. The product will be available throughout the holiday season and into the new year.

Stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

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Old Elk The Mansfield Way 75th Anniversary Edition 179th Airlift Wing

Old Elk The Mansfield Way 75th Anniversary Edition 179th Airlift Wing 6-Year.

 

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Folklore Mother Ruckers Rye Alabama Handmade Whiskey

Folklore Mother Ruckers Rye Alabama Handmade Whiskey 45%-ABV 750ml.

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Michelin-Starred Duo Chefs Gabriel Kreuther and Charlie Mitchell Unite for DEWAR'S® Double Double Dinner in New York City

The soirée, held on November 29 at The Blond, marked the launch of DEWAR'S® Blended Scotch Whisky's highest-age expression to date and the first in the brand's four-part Collector's Series – DEWAR's Double Double 37 Year Old.

HAMILTON, Bermuda, Nov. 30, 2023-- DEWAR's® Blended Scotch Whisky, the world's most awarded Blended Scotch, hosted a first-of-its-kind Michelin-star dinner helmed by celebrated French Chef Gabriel Kreuther and Detroit-raised Chef Charlie Mitchell, who recently became the first African American to win a Michelin star in New York City.

Designed to fete the launch of DEWAR's Double Double 37 Year Old Blended Malt, the Double Double menu celebrated the seamless coming together of distinct styles and flavors of the impressive chef duo, as well as the coming together of expertly blended malts in the 37 year old Scotch whisky.

The dinner reflected the chefs' respective styles, from Chef Charlie Mitchell's trailblazing take on New American cuisine to Chef Kreuther's French discipline, expressed at his eponymous two-star Michelin restaurant. For a clever double entendre on the DEWAR's Double Double range the 'double' menu was a veritable dialogue between the duo, spoken through the pairings. While the Dewar's Double Double series is traditionally savored on its own, the chefs ingeniously infused their creativity into crafting cocktails, encompassing:

• Hokkaido Uni Bibimbap paired with DEWAR'S Double Double 21 Year Old Mizunara Oak Cask finished whisky via a reimagined take on the classic Boulevardier cocktail. This innovative version is delicately stirred over koshikari rice, masterfully blending, and introducing new, flavors.
  
• Black Perigord Truffle, infused with DEWAR'S DOUBLE DOUBLE 27 Year Old Washed Pearled Barley. Complemented with German Butterball-Nori Espuma and Fried Dulce Seaweed, this dish pairs perfectly with a floral rendition on an Old Fashioned, skillfully highlighting the multifaceted character of DEWAR'S Double Double 27 Year Old Palo Cortado Cask Finish, with hints of lilac, lavender and green chartreuse.
• Japanese A5 Wagyu Steak and Blue Lobster are paired with DEWAR'S Double Double 32 Year Old Pedro Ximenez Cask Finish. This whisky, already a masterpiece in its own right, gains an additional layer of complexity and richness via a washing process using the unparalleled A5 Wagyu Steak. This process imbues the whisky with more depth, echoing the steak's exquisite marbling and flavor profile. Finally, the whisky is showcased in perhaps one of the most unique variations of the classic Rob Roy.

The dinner was crowned by a neat serving of DEWAR'S Double Double 37 Year Old – a rare, limited-edition blended malt, which honors the whisky-making traditions of Speyside region of Scotland – paired with a Chestnut Crème "Tobacco Chantilly" Red Currant Sorbet.
Firmly cementing the recently released bottle within the luxury canon, DEWAR's Double Double 37 Year Old is accompanied by two exquisitely crafted Baccarat Massena crystal tumblers to further elevate the tasting experience into a celebration; available for sale in very limited quantities HERE (SRP $1,799).

Chef Kreuther remarked: "Collaborating with Chef Charlie Mitchell for the DEWAR's Double Double Michelin Star Dinner was a culinary exploration where French precision met New American innovation, all in perfect harmony with the nuanced layers of the DEWAR's Double Double range. As Culinary Director, the partnership resonates uniquely for me, blending the artistry of our culinary creations with the elegance of Baccarat crystal. Presenting DEWAR's Double Double 37 Year OId with two Baccarat Massena crystal tumblers invites you to savor not just a drink but an elevated experience, marrying culinary excellence with timeless luxury."

Chef Mitchell remarked: "Crafting the DEWAR's Double Double Michelin Star Dinner with Chef Gabriel Kreuther was a fascinating journey where we translated the intricate layers of DEWAR's Double Double range into a culinary symphony. The challenge was not just in merging our styles but in embracing the complexity of the whisky itself. The nuanced expressions of the DEWAR's Double Double series became a guiding muse, inspiring us to create a menu that resonates with the rich tapestry of flavors found in DEWAR's Double Double 37 Year Old and the entire range."

"Much like fine whisky, culinary knowledge is passed down from generation to generation, with each era adding their own take and discovering new ways to delight epicureans. Our Double Double range was created with exactly this in mind, building on our almost 180 years of whisky-making with a series of ultra-aged whiskies that makes whisky aficionados excited about what we might create next. With the launch of DEWAR's Double Double 37 Year Old, we invite enthusiasts to embark on a sensory journey, experiencing the culmination of time-honored traditions and contemporary innovation in every sip," said Vice President of DEWAR's North America, Brian Cox.

See here for Hi-Res Imagery

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or X, formerly known as Twitter.

About Gabriel Kreuther 
Gabriel Kreuther is the chef and co-owner of the eponymous award-winning restaurant, Gabriel Kreuther, and Kreuther Handcrafted Chocolate, adjacent to Bryant Park. Gabriel Kreuther reflects chef Kreuther's training at Michelin-starred kitchens throughout Germany, France and Switzerland, his Alsatian heritage and his love of New York City. Chef Kreuther began his career stateside at La Caravelle, had a leadership role at Restaurant Jean-Georges Central Park before becoming the Executive Chef of the much-lauded Atelier in the Ritz-Carlton, and The Modern, where his cooking received numerous accolades throughout his nearly decade-long tenure. A long-standing member and mentor for the prestigious Bocuse d'Or USA Culinary Council, Team USA placed Silver in 2015 and won Gold in 2017 of the World Competition. Chef Kreuther was named one of Food & Wine's Best New Chefs in 2003 and received the James Beard Foundation Award for Best Chef: New York City in 2009. Gabriel Kreuther has received two Michelin stars consecutively since 2019, the AAA 5 Diamond Award, Best New Restaurant of the Year by New York's Village Voice, 3 Stars from the New York Times, was named the  2023 Forbes Travel Guide Five-Star Award Winner, Wine Spectator 2022 Grand Award Winner, and most recently, was named one of the New York Times' 100 Best Restaurants in New York City in 2023. The restaurant is a member of the prestigious Relais & Châteaux Association, as well as part of the highly selective Les Grandes Tables du Monde. Chef Kreuther published his first cookbook, Gabriel Kreuther, The Spirit of Alsace: A Cookbook, sharing his restaurant creations and interpretations of traditional Alsatian dishes in 2021.

About Charlie Mitchell
Chef Charlie Mitchell, the executive chef and co-owner of Michelin-starred restaurant Clover Hill in Brooklyn Heights, made culinary history as the first Black chef in New York City to receive Michelin's 2022 New York Young Chef Award and the second Black executive chef in the country to earn this distinction. Raised in Detroit, his passion for cooking was nurtured by his grandmother's influence. At Clover Hill, he leads a team crafting an ever-changing, eight-course tasting menu featuring exquisite dishes like king crab tartlet and Spanish octopus. His dedication to culinary excellence, marked by Clover Hill's Michelin star and his recognition as the best young chef by Michelin, reflects his commitment to inspiring and exciting patrons about the world of food.

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The Glenrothes Distillery Peter Wilkins Pocket Watch 16-Year Sherry Cask Matured Single Malt Scotch Whisky

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Maker's Mark® Bourbon Advances its Pursuit of Flavor Through Nature With the Filling of its First Certified Regenified Barrel

Historic milestone recognizes the adoption of regenerative agriculture practices in grain production as Maker's Mark continues on its mission to act as a force for good

LORETTO, Ky., Nov. 29, 2023 Maker's Mark, the iconic handmade Kentucky bourbon, is proud to announce the filling of its first Certified Regenified barrel of Maker's Mark whisky. It becomes the first spirits distillate to achieve this certification designated by Regenified, a leading third-party regenerative agricultural verification and supply chain-solution company. With this certification, the brand continues on its long-term mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible.

This historic barrel filling was made possible by the strong partnership and shared vision between Maker's Mark and its long-term partner farmers in the Kentucky community who supply its corn and distinctive flavoring grain of red winter wheat, which together make up 86% of the iconic Kentucky bourbon's mashbill. To be Certified Regenified, more than 75% of the grains in the mashbill must be sourced from Certified Regenified farms that have demonstrated a commitment, like Maker's Mark, to restoring and revitalizing our most precious resource – our soil – through regenerative agriculture practices. Each of the brand's corn and wheat farm partners achieved Regenified certification this fall.

"Today, I am proud to say that the Maker's Mark fans know and love is being crafted, in large part, using regenerative practices that give back to the land more than we take," said Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker's Mark. "When we commit to these practices, we are rewarded with a healthier environment, higher quality ingredients and ultimately, a more flavorful whisky. I couldn't be more grateful to our grain farmer partners who have shared our commitment from the beginning. It's a proud moment to have our efforts, together, validated and recognized by an organization like Regenified."

Regenified was founded in 2021 by a team of regenerative farming pioneers, experts and innovators to promote regenerative farming practices and combat the decline of soil health due to intensive and unsustainable agricultural practices. The organization works with farmers and ranchers alongside food manufacturers and retailers to repair, rebuild, revitalize and restore the function of the ecosystem and preserve the soil for future generations. Through the Regenified verified label and their proprietary 6-3-4™ Verification Standard, Regenified helps farmers and ranchers understand where their practices and lands are on the regenerative path.

"Maker's Mark's step with their first Certified Regenified whiskey is more than a milestone; it's a story of dedication and partnership with their farmers and the environment," said Salar Shemirani, chief executive officer at Regenified. "As one of the first companies of its size and scale to genuinely embrace regenerative practices, Maker's Mark is setting a new industry standard for others to follow. Partnering with their farmers, they are committed to achieving measurable and continuous improvement above and below the ground, for generations to come."

Since its founding, Maker's Mark has been driven by a sense of responsibility towards its shared natural environment. In addition to advancing regenerative agriculture practices in its own production, other recent initiatives from the B Corp certified brand include the establishment of the world's largest repository of American White Oak trees for research purposes; a first-of-its-kind genome mapping project of the American White Oak species; and the establishment of a 78-acre Natural Water Sanctuary on its distillery grounds to preserve and protect the land that filters its water source now and in the future. The brand has also introduced new guest experiences at its homeplace of Star Hill Farm designed to provide a deeper understanding of the agricultural, research and flavor initiatives happening on the property.

For more information about Maker's Mark and its efforts for good, visit www.MakersMark.com.
For more information about Regenified, visit www.Regenified.com.

About Maker's Mark®

In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way.

In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength, Maker's Mark® Private Selection and Maker's Mark® Cellar Aged. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

About Regenified

Regenified is a practice and outcome-based land verification and product certification program that champions regenerative agriculture. Founded by a team of regenerative farming pioneers, experts, and innovators, Regenified promotes practices that enhance biodiversity, soil health, water quality, and nutrient density while aligning with nature. Regenified verifies and certifies farms, ranches, and products that restore ecosystems and regenerate soil, ensuring a sustainable legacy for future generations. Committed to cultivating a regenerative world, Regenified guides farms and brands toward practices that rejuvenate the Earth, support thriving ecosystems, and transform agriculture into a healing force for our planet.  Farmers and buyers interested in learning more should visit www.regenified.com.

WE MAKE OUR BOURBON CAREFULLY.  PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2023 Maker's Mark Distillery, Inc., Loretto, KY.

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Blue Run Spirits' 12 Days of Bourbon Returns with Limited-Edition Bourbon Drops Plus New Premium Holiday Gift Calendar

Blue Run Spirits releases LTO Gifting Calendar Complete With Whiskey-Lover Essentials for a Lucky Few

GEORGETOWN, Ky., Nov. 30, 2023  Blue Run Spirits is celebrating this holiday season with the third annual release of their highly anticipated 12 Days of Bourbon series. This final whiskey release of the year features a dozen single barrel, barrel proof bourbons from acclaimed distiller, Jim Rutledge. Plus, the award-winning bourbon brand is introducing a whole new way to extend your premium bourbon experience throughout the season with the first-ever Blue Run Holiday Gift Calendar. Valued at $200 this calendar is complete with 12 bourbon-inspired gifts and available in limited quantities as a gift with purchase of Blue Run High Rye bourbon starting Dec 12.

To kick off December, for 12 days Blue Run will be dropping their annual group of highly limited-edition bourbons derived from a dozen different single barrels of barrel proof bourbons with a variety of unique profiles. Sales for these limited edition bourbons will go live Friday, December 1 at 3:00PM EST at https://www.bluerunspirits.com/shop/12days.

"Our 12 Days of Bourbon drops are always an exciting moment for us and Blue Run fans. Not only does it bring excitement for Blue Run around the holiday season, but fans get to experience rich and bold flavors with each expression," said Mike Montgomery, Co-founder of Blue Run Spirits and Vice President, Coors Spirits Company. "We're honored to make the holidays brighter with the 12 Days of Bourbon collection."

The 2023 12 Days of Bourbon line up includes:

• Spiced & Spiked
• All the Gold Rings
• Mistletoe Miracles
• Fully Lit
• Rockin Around
• Karamu's Feast
• Punch Bowl
• Eighth Day
• Grandma's House
• Midnight Massive
• Blue X-Mas
• Sleighing It

On the 12th and final day of the 12 Days of Bourbon Collection drop, Blue Run Spirits is making this year's celebrations even brighter with their first-ever Blue Run Holiday Gift Calendar. An exclusive gift with a purchase* of Blue Run High Rye bourbon on BlueRunSpirts.com, the Blue Run Holiday Gift Calendar is packed with luxury items that are sure to impress. Each gift is curated specifically to elevate the whiskey drinking experience and will give whiskey lovers everything they need to enjoy their favorite drink this holiday season. The Blue Run Holiday Gift Calendar includes a full bottle of Blue Run High Rye bourbon to give a loved one, a variety of samples from the 2023 12 Days of Bourbon expressions, tasting glasses, a flask, an ornament, and steak service for two.

"Blue Run fans everywhere mark their calendars for our 12 Days of Bourbon drops with most expressions historically selling out within minutes," said Alan Bremerkamp, Director of Marketing, Coors Spirits Company. "But this year, we wanted to extend that love of bourbon beyond those initial 12 days. With our first ever Blue Run Holiday Gift Calendar, we've created the ultimate luxury bourbon seasonal calendar perfect for whiskey connoisseurs, lovers of the finer things in life, or the friend who already has seemingly everything. Grab one for your loved one or even yourself before they are gone!"

These limited-edition calendars will be available exclusively at https://www.bluerunspirits.com/shop/holiday-calendar. Valued at $200, the first ten people to purchase High Rye bourbon for $99 each day at 9am EST from 12/12-12/15 will receive this specialty gift. Available in select states as supplies last. The calendars will arrive just in time to put a bow on your holiday celebrations.

Find Blue Run Spirits online at http://www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter.

The first ten people to purchase Blue Run High Rye Bourbon each day at 9am EST at https://www.bluerunspirits.com/shop/holiday-calendar will receive a Blue Run Holiday Gift Calendar. 40 total gifts available from 12/12-12-15. To be eligible to receive gift with purchase valued at $200, purchaser must be 21+ years of age and reside in the following legally authorized states: Arizona, California, Colorado, Connecticut, DC, Florida, Georgia, Hawaii, Iowa, Illinois (limited to certain zip codes), Indiana, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan (limited to certain zip codes), Minnesota, Missouri, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma (limited to certain zip codes), Oregon, Pennsylvania, Rhode Island (limited to certain zip codes), Texas (limited to certain zip codes), Virginia, Washington, Wisconsin, West Virginia, Wyoming. Purchase does not guarantee a gift. First come, first served while supplies last.

ABOUT BLUE RUN SPIRITS
Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbon and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Distillery Consultant and Liquid Advisor, Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run's signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today's younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

ABOUT COORS SPIRITS CO.
Coors Spirits Co. was established in 2023 to house Molson Coors' growing spirits division as part of the company's shift from a beer company to a total beverage company. Molson Coors' entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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Crown Royal Honored Those Who Serve With An Epic Game Day Experience

The award-winning whisky brand teamed up with NFL Legend DeMarcus Ware and Grammy Nominated Artist-Songwriter BRELAND to host a watch party for veterans and active military members as a thank you for their service

SAN ANTONIO, Nov. 30, 2023 - This NFL season, Crown Royal, the first-ever whisky partner of the National Football League has honored those who selflessly serve others as part of year three of their Kick Off with Crown (KOWC) campaign. For over a decade, Crown Royal has supported the military and like-minded charitable organizations by shining a spotlight on their service and giving back to them. This past Monday, the award-winning whisky brand continued this work by teaming up with NFL Legend, DeMarcus Ware and country music sensation BRELAND to host hundreds of veteran and active military members for a memorable game day experience filled with football, cocktails and music! This event was the culmination of the NFL football season where Crown turned the tables to serve those who serve our country.

Throughout the evening, guests indulged in premium Crown Royal cocktails, enjoyed delectable treats from local establishments, satisfying their game day cravings and enjoyed activities, such as a trading card photo station, that added to the excitement of the evening. As a gesture of appreciation, Crown Royal gifted active duty members with the iconic purple bag filled with premium items sourced from Bunker Labs, a non-profit organization supporting veterans and veteran-owned businesses. DJ Recess was also on hand to keep the energy high during plays and commercial breaks throughout the event.

Grammy Nominated Artist-Songwriter BRELAND graced the stage with a show-stopping halftime performance featuring his hit songs, "My Truck" and "High Horse," giving guests an unforgettable experience as he expressed gratitude to the military community for their service.

"Collaborating with Crown Royal to perform for our dedicated military was truly a remarkable experience and I am brimming with honor," said BRELAND. "These amazing men and women epitomize generosity and selflessness. It was a true privilege to share my music and artistry with them today."

Leading up to Giving Tuesday, Crown Royal kicked off Thanksgiving week and hosted an exclusive NFL watch party for the dedicated staff and volunteers of their charity partner, Feeding America's NYC chapter, City Harvest. The event served as an expression of gratitude to their amazing volunteers and allowed attendees to raise a glass and toast to their own ongoing service.

"Crown Royal takes immense pride in giving back to those who have selflessly dedicated themselves to the service of others. "Crown Royal has a long history of supporting the military, and we wanted to do something different this year," remarked Hadley Schafer, Director, Crown Royal. "The essence of the Kick Off with Crown campaign has always been centered around honoring generous individuals who make game day great in their own way. All service and hospitality workers play an essential role in the traditions of football. In year three we had the perfect opportunity to marry our love for the game and our legacy military efforts into one amazing event. I am honored to have the privilege to partner with BRELAND and DeMarcus Ware to bring this vision to life for these brave men and women."

Crown Royal has worked with over 30 charitable partners to champion hospitality workers and the military—from delivery drivers to volunteers in the stadiums, the whisky label has recognized the efforts of those who keep game day great through a $2M commitment through the Crown Royal Generosity Fund.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About BRELAND
A boundary-shattering breakout star, BRELAND is pushing the possibilities of Country music on a global scale. Since the arrival of his PLATINUM-certified debut single "My Truck," the New Jersey-bred singer/songwriter/producer has amassed over 1.1 BILLION career streams, brought his crowd-thrilling live show to an international headline tour, and gained acclaim from many of the world's leading music publications (with Rolling Stone hailing him as "a symbol of Country music's ongoing evolution" and Billboard calling him a "keen, visionary solo artist"). On his critically acclaimed 2022 debut album CROSS COUNTRY, the Bad Realm Records/Atlantic Records/Warner Music Nashville artist introduced a high-energy sound that blurs the barriers between Country, Pop, Hip-Hop, Soul, and Southern Gospel, offering up smash hits like the GOLD-certified "Praise The Lord (feat. Thomas Rhett)." A blockbuster year for BRELAND, 2023 has included such triumphs as teaming up with superstar Keith Urban to open the 16th annual Academy of Country Music Honors by performing their GOLD-certified collaboration "Throw It Back" and — immediately following the performance — receiving the ACM Lift Every Voice Award, recognizing his role in "elevating underrepresented voices throughout the Country music genre, transcending demographics and geography." Released in September, CROSS COUNTRY: THE EXTRA MILE delivered a star-packed bonus version of his full-length debut, with the expanded album's six fresh tracks including a brand-new feature with Brittney Spencer as well as longtime live favorite "Cowboy Don't." With his high-profile TV appearances to date including Good Morning America, Jimmy Kimmel Live!, The Voice, and TODAY, he also spent much of 2023 on the road as support for the legendary Shania Twain's QUEEN OF ME TOUR in the U.S. and U.K. (with stops at iconic venues like Madison Square Garden), in addition to taking his THE EXTRA MILE TOUR across the U.K., Germany, Netherlands, Denmark, Sweden, and Norway. A truly magnetic live performer, BRELAND has also graced the stage at major festivals like Stagecoach and C2C: Country to Country Festival, fulfilling his mission of uniting audience members from all walks of life with his wildly joyful music.

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