Heaven Hill Select Stock Malt Whiskey Finished In Used Mezcal Barrels 64.2%-ABV 750ml.
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10 November 2023
High West Distillery Launches A Midwinter Night's Dram Act 11 DTC in California Alongside eCommerce Partner Speakeasy Co
SAN DIEGO, Nov. 10, 2023 High West Distillery partnered with Speakeasy Co to make their most exclusive whiskey, A Midwinter Night's Dram Act 11, available DTC to California based consumers.
High West Distillery, of Constellation Brands, began in Park City, Utah in 2006, being the state's first legal distillery since 1870. The award-winning distillery recently partnered with Speakeasy Co, an eCommerce solution that allows alcohol brands to remain three-tier compliant with its centralized fulfillment system and fully owned warehouses, to bring their favorite whiskies directly to consumers. The partnership with Speakeasy is a significant milestone for High West, offering expansion to new markets and enhancing the customer experience.
As the demand for High West's most coveted SKU continues to grow, Speakeasy makes it possible to offer convenient access to the distillery's most exclusive offering. A Midwinter Night's Dram Act 11 is made from High West's Rendezvous Rye whiskey expression and is finished in ruby and tawny port barrels. Last year's unique blend earned 96 points from the Wine Enthusiasts Top 100 Spirits of 2022. Sold in limited quantities each year, the current release is expected to sell out quickly.
"We are excited to launch DTC just in time for the annual release of our cult-favorite whiskey," said Daniel Schear, general manager of High West. "We have thousands of out-of-state visitors at our distillery and saloon in Utah each year, and Speakeasy makes it possible for us to reach those customers and fans year-round, especially with decreased shipping times."
"The Speakeasy team is pleased to support High West's DTC expansion to California," said Michael Bowen, COO and co-founder of Speakeasy. "Our incredible logistics and tech teams are frequently launching limited-time-offers similar to A Midwinter Night's Dram. We're certain the upcoming launch will be a huge success for the brand and we're eager for what is to come in the future of our partnership."
Currently, fans in select states can join the Saloon Society to receive 5-shipments per year from High West. Starting on November 3rd, 2023, California based customers can purchase A Midwinter Night's Dram Act 11 and 19 other SKUs online to receive orders right at their doorsteps. Shop Now: https://ship.highwest.com/products/a-midwinter-nights-dram
About High West Distillery:
Utah's first legal distillery since 1870, High West's passion is crafting delicious and distinctive whiskeys and helping people appreciate whiskey all in the context of our home, the American West. High West offers an outstanding collection of highly rated whiskeys in finer liquor stores, bars, and restaurants in all 50 U.S. states and internationally.
High West was honored to receive Whisky Advocate's prestigious Distiller of the Year award in 2016. The ultimate authority on whisky said, "High West delivers innovative and delicious whiskeys, expands the definition of what it is to be a distiller, and pioneered a successful new paradigm for craft distilling."
High West's must-visit locations include our High West Distillery in Wanship, Utah, a 30,000 square foot world-class distillery and visitor center featuring educational tours and High West's unique country-western cuisine; and our High West Distillery & Saloon in historic Old Town Park City, the world's only ski-in gastro distillery that was voted "Best Park City Restaurant" by readers of City Weekly. It has received multiple accolades including Best Après Ski Bar in Utah by USA TODAY, being named a finalist in the 2020 Park City's Best Awards for Best Après Ski, a nomination for Best Bar by the James Beard Foundation, and a top-10 ranking on The Daily Meal's list of 150 Best Bars in America.
About Speakeasy Co.:
Speakeasy Co. is an eCommerce platform and online marketplace for the Wine & Spirits industry that ships beverage alcohol brands directly to consumers. The centralized fulfillment model enables brands to sell directly to consumers from their own respective online storefronts without disrupting the three-tier system. Brands are given the opportunity to own their growth and user experience from beginning to end, in addition to owning their data and analytics of their target customer.
For more information, please visit www.SpeakeasyCo.com or check out our Instagram and LinkedIn.
09 November 2023
The Bulleit Limitless Lounge: Bulleit Frontier Whiskey reimagines what a bar can be with an immersive experience fusing art and technology
LOS ANGELES, Nov. 8, 2023 Bulleit Frontier Whiskey opened up a new chapter of the Bulleit Pioneer Project last night with the Bulleit Limitless Lounge; a multisensory immersive bar experience in Downtown LA. The Pioneer Project is Bulleit's multi-year commitment to championing and amplifying those breaking new ground in culture.
The Bulleit Limitless Lounge reimagines what a bar could be by uniting art, design, cocktails, music, and precision projection mapping technology to create a physical space where the walls, furniture, and floor change from one breathtaking scene to another while guests sip on cocktails designed to accompany and accentuate the visual experience.
This act is the latest experiential manifestation of Bulleit's Frontier Spirit which it defines as "the heart to push past what is, in pursuit of what could be". The experience invites guests to push past their understanding of what a bar is and could be through four dynamic, immersive scenes created to spark inspiration and wonder.
Collaborating with modern pioneers
To create the four scenes which span Nature, Art, Music, and Imagination, Bulleit partnered with the immersive media artists at Optical Animal, who specialize in designing and implementing digital experiences that facilitate meaningful human interactions and push the potential of technology in art.
Optical Animal created the audio/visual experience by combining a variety of visual styles and a richly textured soundscape and also brought on a plethora of creative collaborators, including Emmy Award-winning artist, illustrator, and animator Mike Perry, and the renowned muralist duo boogieREZ, among others. UnitedMasters duo Bronze Whale was also tapped to contribute an original track for the Music scene, and American Forests, one of Bulleit's key partners, served as a key contributor to the Nature scene.
Guests experiencing the Bulleit Limitless Lounge were treated to a selection of cocktails created by mixologist Crystal Mendoza. Each of her four creations was inspired by elements shown in the scenes.
Unlocking inspiration
The Nature Scene sees a hyper-real luminescent forest grow slowly before surrounding the entire space. As the scene progresses, a dense, lush green forest sprouts up around the guests and a stream flows through the middle of the experience. As night falls in the forest the sound of insects and rain envelop the space as it builds towards the transition to the next scene.
The Nature Scene served as inspiration for a sherry cobbler style cocktail with notes of slight orange nutty notes served in a mushroom glass and on a tray with fake moss, leaves, and various nature-inspired elements.
The Art Scene immerses guests in a rich and layered audiovisual feast. The sound of an army of spray paint cans intensifies around the empty space as BoogieREZ's graffiti envelopes the whole room. Sounds of paint rollers, brushes, and an urban soundscape are interspersed with the voices of the artists talking about their creative process.
Accompanying the art scene was a spirit-forward split-based (Bulleit Bourbon and Bulleit Rye) cocktail that leaned into the art and culture of Downtown LA. The glassware included edible spray paint inspired by Downtown LA's legendary graffiti scene.
The Music Scene begins as a single bouncing thread that wraps the room, reacting to the sounds of United Masters artist Bronze Whale's track 'Good Enough'. As the track builds, the room transforms around you into a wildly colorful variety of audio visualizations that react to the music.
Inspired by the Music Scene, Crystal Mendoza created a bright refreshing cocktail with a multi-sensory feel that imitates what it feels like to be at a concert. The glassware included multi-colored light to illuminate the color within the crushed ice.
The final scene; Imagination, takes guests inside Mike Perry's mind- into a world of colorful abstract shapes and patterns, changing and transforming. Melting lines and funky shapes combine into tableaus of color and geometry as the world of Mike's mind continues to transform.
The Imagination Scene's matching drink was a Bulleit Bourbon-based carbonated cocktail that reimagined cocktail presentation expectations with edible glitter and custom-engraved ice.
Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo said "The Bulleit Limitless Lounge translates the essence of the Bulleit Pioneer Project into a physical and accessible activation through a reimagined bar that pushes the boundaries of what a bar environment can be. We set out to design an experience with the power to unlock inspiration in those who experience this incredible, reimagined space. I'm proud that our team of amazing pioneering partners have built a mind-bending, boundary-pushing, immersive experience that inspires awe and awakens the imagination of all who enter it."
The Bulleit Limitless Lounge took place at Warehouse 15, 930 Mateo St in Downtown LA. All guests were over the age of 21. Details for future activations of the Bulleit Limitless Lounge in different locations in the US will be made in the coming months.
All guests who took part in the Bulleit Limitless Lounge (and will take part in future activations) are encouraged to drink responsibly. The producers of Bulleit Frontier Whiskey and The Foundation for Advancing Alcohol Responsibility (FAAR) support responsible decision-making.
About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY which was constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About UnitedMasters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.5 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world's biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.
CROWN ROYAL AND JORDAN DAVIS JOIN FORCES TO HONOR VETERAN ENTREPRENEURS AT "THE 57TH ANNUAL CMA AWARDS"
In its sixth year in partnership with Country Music's Biggest Night™, the award-winning whisky brand spotlights veteran-owned businesses through partnership with non-profit Bunker Labs
NASHVILLE, Tenn., Nov. 9, 2023 - Ahead of Veterans Day, Crown Royal in its sixth year as the exclusive whisky of the CMA Awards raised a glass to Bunker Labs, a non-profit organization supporting veterans and veteran-owned businesses, with the help of Country music star, Jordan Davis. As a long-standing supporter of the military community, the award-winning whisky brand is proud to give back to those who selflessly serve others by honoring Bunker Labs CEO, Blake Hogan with their prestigious, That Deserves a Crown award. Hogan joined Davis on the CMA Awards stage last night where he was honored for his contributions to Bunker Labs and Crown Royal surprised the organization with a $50,000 donation.
This Veterans Day and every day, Crown Royal is proud to continue to celebrate and give back to those who have so selflessly served our country through initiatives like the Purple Bag Project. The Purple Bag Project is a program designed to convert donated Crown Royal bags into care packages to send to American military stationed around the world. For over a decade, Crown Royal has partnered with Packages from Home on the initiative and has donated over 1 million care packages. This year, Jordan Davis joined Bunker Labs and its veteran entrepreneurs to participate in a Purple Bag Project event in the local Nashville area. During the visit, Davis and the veterans packed care packages while sharing their experiences as veterans turned entrepreneurs and how Bunker Labs has impacted their lives.
"As someone with close ties to the military, I am thrilled to be partnering with Crown Royal to give back to those who truly deserve a Crown, especially those who continue to serve their community after their time in uniform," said Davis. "It was incredible to learn about Bunker Labs and share the CMA Awards stage with Blake, giving him the recognition he and all veterans deserve."
As an added surprise, during the show, Davis presented Hogan with a $50,000 donation on behalf of Crown Royal for his contributions to the Bunker Labs organization. CMA Awards viewers had the opportunity to join in on the generosity by scanning a QR code that appeared onscreen or by visiting www.crownroyal.com/cmabunkerlabs. Each visit to the website (including by QR code scan) until 11:59:59 p.m. ET on Veteran's Day, November 11 will result in an additional donation of $1. These donations will be in addition to the $50,000 Crown Royal will contribute to help Hogan and Bunker Labs continue to serve veterans in their entrepreneurial pursuits.**
"Crown Royal is proud to give back to those who so generously and selflessly serve others. We're thrilled to spotlight Bunker Labs and highlight their incredible stories of perseverance, inspiration and service," said Tatiana Conti, Vice President of Crown Royal. "Together with the CMA Awards and Jordan Davis, we have a shared goal of providing a platform for active-duty military and veterans who serve our country. We are happy to have given audience members and viewers an opportunity to learn about their heroic stories and join in on the generosity to celebrate the ones who have continued to selflessly serve others."
"The Bunker Labs community and I are so thankful and impressed by Crown Royal's unwavering and long-standing commitment to the military and we are honored to have been their partner during this year's CMA Awards," said Blake Hogan, CEO of Bunker Labs. "We hope that the stories of our veterans and work at Bunker Labs can inspire the next generation of entrepreneurs."
This year and beyond, Crown Royal will continue its partnership with Packages at Home and has a new commitment to supporting military heroes with the goal of packing 2 million purple bags by 2030. Crown Royal has a deep tradition of generosity, and is proud to give back to our nation's heroes — whether that comes in the form of supporting active military service members or partnering with like-minded organizations like Bunker Labs to find ways to support veterans following their tour of duty.
Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.
**Diageo Americas, Inc. to donate up to $1,000,000 to national and local charities between 9/7/2023 & 6/30/2024, including this initiative in support of Bunker Labs. Donation made via the Crown Royal Generosity Fund, a donor-advised fund administered by Fairfield County's Community Foundation, organized under IRS Section 501c(3). No minimum donation. Dispersal of funds subject to approval of Fairfield County's Community Foundation.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About the CMA Awards
The first "CMA Awards Banquet and Show" was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA's other two television properties, "CMA Fest" and "CMA Country Christmas."
About Jordan Davis
A native of Shreveport, Louisiana, Jordan Davis released his second full-length album, Bluebird Days in February 2023. Produced by Paul DiGiovanni, the GOLD-certified album features 17 songs including his sixth career No. 1 hit-- the CMA Song of the Year nominated song "Next Thing You Know"-- as well as his double-platinum multi-week #1's "What My World Spins Around" and "Buy Dirt" (feat. Luke Bryan), which won numerous accolades including CMA and NSAI Song of the Year and earned ACM, AMA, Billboard and iHeart Award nominations. Davis previously notched three consecutive No. 1 hits off of his Gold Certified album, Home State, including: "Singles You Up," "Take It From Me," and "Slow Dance In A Parking Lot." In 2019, Davis was awarded Best New Country Artist at the iHeartRadio Music Awards, and he is a two-time nominee for ACM New Male Artist of the Year and was named Billboard's Top New Country Artist of 2018. Davis has amassed more than 5 BILLION streams worldwide and appeared on Good Morning America, TODAY, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, Late Night with Seth Meyers and more. In addition to his 2024 headlining run, he will also serve as direct support on Luke Combs' Stadium tour dates.
About Bunker Labs
Bunker Labs is a nationwide not-for-profit 501(c)(3) Veteran Entrepreneur Service Organization (VSO) that provides community, programs, and courses to help veterans and military spouses launch and grow successful businesses.
ABERFELDY® CELEBRATES 125 YEARS OF CRAFTING THE FINEST SCOTCH WHISKY WITH RELEASE OF A 25 YEAR OLD EXPRESSION
ABERFELDY has also partnered with Master Goldsmith and High Jeweler Nigel O'Reilly to create one-of-a-kind pieces inspired by the brand's 125 year history
HAMILTON, Bermuda, Nov. 9, 2023 - ABERFELDY® Single Malt Scotch Whisky has bottled a limited edition 25 Year Old expression in an exclusive collector's pack to mark 125 years of whisky making at its eponymous distillery. In celebration of this significant milestone, the brand known affectionately as "the golden dram" has also partnered with renowned jeweler Nigel O'Reilly to create a line of jewelry for men and women, inspired by ABERFELDY's rich history, available for purchase alongside the 25 Year Old whisky.
Since 1898, ABERFELDY has been quietly crafting excellence in taste and quality in the heart of Scotland, where Perthshire's tallest mountain, deepest loch, and longest glen meet. The distillery was founded by John Alexander Dewar, whose work led him to become one of the first so-called 'Whisky Barons', a group of pioneers who laid down the cornerstone of the Scotch whisky world as we know it today.
The 25 Year Old limited edition, in a commemorative pack, celebrates the distillery's rich heritage, with a whisky matured for over two decades in a combination of re-fill hogsheads and refill butts, and finished for over a year in first-fill Oloroso Sherry casks. Luxuriously succulent, with notes of Highland honey, wild strawberries and ripe peaches warmed by the sun. On the palate, delicate fruit rests on a malty, cereal base, with a hint of vanilla coffee and a long satisfying finish. The 25 year old expression has an ABV of 46%, is non-chill filtered and has no color added.
Five-time International Whisky Competition 'Master Blender of the Year' and ABERFELDY Malt Master, Stephanie Macleod commented: "The walls of our charming distillery are steeped in history and heritage, standing testament to a tradition of whisky making stretching back over generations. Together with the distillery team led by Distillery Manager, John MacKenzie, and the team of talented Blenders, we have the honor of balancing past, present and future in every bottle of ABERFELDY to create the consistent premium quality and taste people enjoy around the world. ABERFELDY is truly at the heart of Scotland and, as soon as you arrive, it's easy to see why John Alexander Dewar chose this area to build his first and only distillery."
Over the span of its 125 year history, the ABERFELDY distillery has consistently produced the highest quality Single Malt whisky, setting the gold standard for the category. In celebration of this, the brand has partnered with master goldsmith and high jewelry designer, Nigel O'Reilly, to create one-of-a-kind gold bespoke pieces inspired by the distillery. The ABERFELDY Highland Honeycomb Ring - inspired by the ABERFELDY water source and surrounding environment - and The ABERFELDY Pitilie Burn Cufflinks - evocative of whisky poured into a rocks glass - are available alongside five additional pieces Nigel has selected from his works as The ABERFELDY Collection.
"When crafting my pieces, I find inspiration in the beautiful landscape of the Scottish Highlands and the brilliant character of naturally sourced precious stones gilded in gold - two elements ABERFELDY has in spades," said O'Reilly. "When designing the Highland Honeycomb Ring and Pitilie Burn Cufflinks, as well as selecting additional items from my line to fall under the ABERFELDY Collection, I utilized gold, citrine and intricate detailing to evoke the golden liquid and the beautiful place in which it's produced."
The stunning bottling is available worldwide in a special edition collector's pack for $549.99 USD, starting this November. The expression is available via https://www.aberfeldy.com/us/en/shop/, on ReserveBar.com and at fine retail stores across the United States. The ABERFELDY-inspired jewelry is available at https://www.nigeloreilly.com/aberfeldy.
www.ABERFELDY.com
Media Contact:
Further information is available upon request via, aberfeldy@nikecomm.com.
About ABERFELDY Single Malt Scotch Whisky
ABERFELDY distillery was founded in 1898 by the dynamic Dewar brothers, John Alexander and Tommy. They built on a site just a few miles from the birthplace of their father, the pioneering blender John Dewar.
Alongside the distillery, and known to contain deposits of alluvial gold, flows the Pitilie Burn; the perfect water source for the Golden Dram. While inside, time-honoured techniques like long fermentation, which conjures rare honeyed notes, safeguard the whisky's flavour profile, renowned for its rich, sweet, smooth taste.
The brand's core portfolio is comprised of ABERFELDY 12 Year Old, ABERFELDY 16 Year Old, ABERFELDY 21 Year Old and ABERFELDY 25 Year Old.
The single malt brand of ABERFELDY is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Jefferson’s Ocean Aged At Sea Wheated Mashbill Single Barrel Straight Bourbon Whiskey
Jefferson’s Ocean Aged At Sea Wheated Mashbill Single Barrel Straight Bourbon Whiskey 45%-ABV.
08 November 2023
Irresistibly Smooth? Daringly Effortless? Approachable With a Dash of … Boldness? You Must Be a Jameson
The World's #1 Irish Whiskey Invites You to Join the Family and Share What Connects Us in Its New Global Campaign Voiced by Irish Actor Cillian Murphy
NEW YORK, Nov. 7, 2023 -- Jameson Irish Whiskey – a famously smooth whiskey from a famously big family – presents its new global campaign, Must be a Jameson, narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley. Jameson is celebrating the attributes that have propelled the brand from its inception in 1780 – always welcoming and forever smooth. Sound kind of like you? You Must be a Jameson, too.
The campaign sets out to connect a world full of likeminded people who don't take themselves too seriously. So, if like a Jameson, you choose to see the green side of things, Jameson invites you to toast to being a part of the family, anchored by the spirit of togetherness and community.
In the brand's first hero spot, audiences meet Jose, a suave fella who can't seem to have his day ruined, no matter what. Stained shirt? Missed turn? Not a problem for Jose. He can turn a spilled drink into a happy accident or a bumpy boat ride into smooth sailing. You see, Jose is never fazed and always chooses to drink smooth, triple-distilled Jameson Irish Whiskey. He Must be a Jameson.
In the second hero spot launching in mid-November 2023 touting Jameson Orange – the brand's latest release that hit shelves in January 2022 – audiences meet Julia, who rolls with whatever life throws her way. Just as smooth as Jameson Orange, Julia isn't afraid of a little adventure, and knows that if things take an unexpected twist, it's usually for the best. She Must be a Jameson.
"Jameson is a serious whiskey that doesn't take itself too seriously, and this new campaign is our lighthearted take on connecting people through their shared outlook on life," says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Have you ever sat at a bar, saw a stranger, and wondered if you'd be friends in another life? Next time, go say hello. After all, they could be a Jameson, too."
Must be a Jameson was created in partnership with Ogilvy and will live across television, audio, social, OOH and streaming channels in the U.S. The campaign will launch in global markets in 2024.
In the spirit of the campaign's dynamic OOH displays, "If you've never set foot in Ireland, but still feel a part of the family," Jameson encourages you to learn more about the new campaign by visiting @Jameson_US or JamesonWhiskey.com.
TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
Media contact:
Blaine Rueber, blaine.rueber@pernod-ricard.com
Danielle Krachie, dkrachie@webershandwick.com
1 SOURCE: 1. IWSR 2022 PRMV Total Premium+ Whiskey, Retail Value: € Bn 2.NIELSEN L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 02/06/21
Heaven's Door Unveils Bootleg Series Volume V
An Exceptional 18-Year Straight Bourbon Finished in Spanish Vermouth Rouge Barrels
CHICAGO, Nov. 7, 2023 - Heaven's Door Spirits is pleased to announce the highly-anticipated Bootleg Series Volume V release: an 18-year-old straight bourbon whiskey finished in Spanish vermouth rouge casks, exemplifying the brand's dedication to offering unique and innovative expressions.
The annual series, now in its fifth release since debuting in 2019, was meticulously overseen by Heaven's Door's Master Distiller, Ken Pierce, and Master Blender, Alex Moore. They secondarily finished the matured bourbon to create a rich, complex aroma with dark fruit notes, hints of allspice, and subtle vanilla undertones. Its balanced flavor profile features delicate notes of caramel, honey, and vanilla, resulting in a clean, pleasant, and lingering finish that leaves a lasting impression at 114 proof.
"Vermouth has long been a part of whiskey cocktail culture, and we wanted to capture that essence in this mature Bootleg Series expression. We chose Spanish Vermouth casks to finish the 18-year-old bourbon to provide depth of flavor and complexity that perfectly complements the whiskey's character," stated Moore.
A tribute to Bob Dylan's long-running Bootleg Series of rare and unreleased tracks that provide a window into the mind of a great artist, the series from Heaven's Door offers rare and unreleased expressions with special blends and barrel finishes that showcase the brand's creative approach to whiskey making. Each bottle is adorned with one of Dylan's original paintings on a hand-crafted ceramic bottle and is presented in a bespoke leather journal.
Bootleg Vol. V showcases Dylan's painting titled "No Vacancies" (2019) from The Beaten Path collection. The road, a recurrent and central theme in Dylan's creative journey, takes center stage in this painting, symbolizing the endless possibilities and adventures that have fueled American art, literature, and music for generations. His ability to capture the soul of America through various mediums adds an additional layer of depth and resonance to Bootleg Vol. V, making it a collector's item that seamlessly marries the worlds of art and craft whiskey.
The Heaven's Door Bootleg Series has earned numerous awards and accolades and showcases the brand's commitment to creating a collection of whiskies that each tell their own stories. The 2023 release of Bootleg Series Volume V is available at buy.heavensdoor.com and select retailers nationwide for $599. For more information, visit heavensdoor.com.
About Heaven's Door Spirits, LLC:
Heaven's Door Spirits was founded by legendary musician and cultural icon, Bob Dylan in collaboration with Spirits Investment Partnership ("SIP"). The Heaven's Door portfolio of award-winning whiskeys includes the "Revival" Tennessee Straight Bourbon Whiskey (92 proof, $49.99 SRP), "Revelation" Double Barrel Whiskey (100 proof, $49.99 SRP), "Refuge" Straight Rye Whiskey (92 proof, $79.99 SRP) and "Ascension" Straight Bourbon (92 proof, $54.99). Heaven's Door is the perfect blend of art and craft, as each bottle features co-creator Bob Dylan's unique ironwork sculptures. The Heaven's Door portfolio of craft whiskeys are available nationwide and online at heavensdoor.com.
About Bob Dylan:
Bob Dylan is widely regarded as one of the world's most influential artists, selling more than 125 million records over the span of his 60-year career. In recent years, Dylan's work as an author and visual artist has further burnished his popularity and acclaim. Dylan's memoir, Chronicles Vol. 1, spent 19 weeks on the New York Times Best Seller List in 2004. Bob Dylan received The Nobel Prize in Literature 2016 "for having created new poetic expressions within the great American song tradition." Bob Dylan's visual art, including drawings, paintings, and metal sculptures, have received international, critical acclaim and have been featured in museum exhibitions from Miami to Shanghai, as well as the prestigious Halcyon Gallery in London.
About Spirits Investment Partners:
Spirits Investment Partners ("SIP") is a boutique alcohol beverage company with deep expertise in product development, package design, branding, sales, and marketing, www.spiritsinvestors.com.
Four Branches Bourbon Gives Back to Veteran Families Utilizing Fulfillment Capabilities of eCommerce Partner Speakeasy Co.
SAN DIEGO, Nov. 7, 2023 - Meet Four Branches Bourbon: its namesake honors comrades in arms — the US Army, Navy, Marines, and Air Force, and its signature Founders Blend is the brand's unique four-grain bourbon. Four Branches is committed to continuous support and contribution and integrates philanthropy into its core values. As a part of its giveback approach, the brand is leveraging its eCommerce partner Speakeasy Co for a unique bundle offer in honor of Veteran's Day.
This season, Four Branches is donating $13 to Folds of Honor for every Four Branches Bourbon Folds of Honor Limited Edition Commemorative Gift Set sold. Folds of Honor is an organization dedicated to providing scholarships to spouses and children of America's fallen or disabled military and first responders.
The limited-time bundle includes one bottle of Four Branches Founders Blend (750ml) and two elegant rocks glasses, engraved with the logos of Four Branches Bourbon and Folds of Honor. The promotion will run through the holiday season while supplies last. Proceeds from this promotion will contribute to the education and future of those who have made tremendous sacrifices for our nation.
"At the core of our brand, we honor veterans and those who continue to serve. We want to present an honorable bourbon while giving back to our communities," said Rick Franco, co-founder of Four Branches and former U.S. Marine. "This year, we're helping our new and returning customers contribute to our mission with our Four Branches Bourbon Folds of Honor Collaborative Limited Edition Gift Set. Despite hosting hundreds of other brands, Speakeasy provides us excellent attention to detail when executing launches like this."
Speakeasy Co. is a three-tier compliant eCommerce solution that enables beverage alcohol brands to sell their spirits direct-to-consumer. Through this partnership, Four Branches Bourbon can be shipped to customers in over 30 states, giving fans across the country the opportunity to experience the brand.
"Unlike competitors in the industry, Speakeasy can fulfill orders that require special handling, like those with unique packaging for bundled orders," said Michael Bowen, COO and co-founder of Speakeasy Co. "We always encourage our partners to think outside of the box when nearing the holidays, and Four Branches has done so in a special way. We expect big things to come in the future of our partnership and we're pleased to grow together."
Currently, customers can choose from several bottle bundles or pair bourbon with Four Branches merchandise. To purchase the Collaborative Limited Edition Gift Set and support Folds of Honor, shop here: https://shop.fourbranches.com/
About Four Branches Bourbon | Serve Honorably™ Drink Honorably™ Sip to Remember™
Four Branches Bourbon is the first American spirits company founded by veterans of the Army, Navy, Marines and Air Force. Four Branches was born from the profound bonds forged in service and a shared desire to honor the remarkable individuals who have played pivotal roles in all our lives, including those who have made the ultimate sacrifice. Our mission is to deliver exceptional expressions of fine bourbon to honor those who serve in the shadows and to support the veteran community by generously giving back.
About Speakeasy Co: Speakeasy Co. is a technology company and eCommerce platform for the Wine & Spirits industry that ships beverage alcohol brands directly to consumers. The centralized fulfillment model enables brands to sell directly to consumers from their own respective online storefronts without disrupting the three-tier system. Brands are given the opportunity to own their growth and user experience from beginning to end, in addition to owning their data and analytics of their target customer. For more information, please visit www.SpeakeasyCo.com or check out our Instagram and LinkedIn.
Rare Character Whiskey Single Barrel Series 4-Year Straight Rye Whiskey Finished In Amburana Casks
Rare Character Whiskey Single Barrel Series 4-Year Straight Rye Whiskey Finished In Amburana Casks 52.5%-AbV 750ml.
07 November 2023
INTRODUCING LIMITED-EDITION FREY RANCH® AMERICAN SINGLE MALT SMOKED WHISKEY
Farm-to-Glass Distillery's Innovation and Growth Continues Apace with Inaugural Release in its New 'Smoked Series'
FALLON, Nev., Nov. 6, 2023 As the American Single Malt category heats up, award-winning Frey Ranch® Distillery enters the market with the limited release of Frey Ranch American Single Malt Smoked Whiskey. At 110 proof and aged for six years and seven months, Frey Ranch American Single Malt Smoked was produced using 100 percent of the slow-grown barley that is grown, harvested – and now smoked – and then milled and distilled –– on the Frey Ranch farm.
As with all Frey Ranch Whiskeys, Frey Ranch American Single Malt Smoked Whiskey is a testament to Frey Ranch Co-Founder and Whiskey Farmer Colby Frey's ingenuity and ability to employ his farming and mechanical acumen when creating new whiskeys. Not only did he grow 100 percent of the barley used to create the mashbill, but he fashioned the smoker himself. Instead of purchasing an industrial smoker, Colby – and Frey Ranch Master Distiller Russell Wedlake – reconstituted a smoker from an old grain silo and a fireplace – allowing the whiskey to be smoked versus roasted.
Additionally, Colby made his own peat from decomposed plant matter from the farm – pressing it into bread pans and dehydrating it to properly smoke the whiskey for the desired taste profile. Designed as a sipping whiskey, the result is a rich, robust American Single Malt that pairs beautifully with smoked gouda, blue cheese, or chocolate. On the nose, the whiskey emits aromas of campfire, huckleberry, and sweet pipe tobacco, on the palate, hints of leather with a thick yet soft mouth feel. The finish dazzles with a lingering yet exquisite taste of sweet cigarillo.
"American Single Malts are having a moment, so we figured this was an opportune time to showcase our Nevada grown and harvested barley – putting our personal stamp on it by smoking it," said Colby Frey. "Like everything we do at the Ranch, the team and I had some fun putting together our custom smoker – taking a few days to weld, cut and wire it to our precise specifications."
As one of the only true estate distilleries in the world, Frey Ranch Distillery's distinctive approach to whiskey production has paid off in spades. Today, Frey Ranch is one of the top-selling ultra-premium bourbons in the U.S., and one of the largest whiskey producers on the West Coast. Having recently expanded its on-premise and retail presence in Arizona, Georgia, Ohio and Texas earlier this year, in October 2023, Frey Ranch Distillery was awarded "Spirits Brand of the Year" by the illustrious industry drinks publication VinePair.
Available online at www.freyranch.com at $59.00 for a 375ml bottle, Frey Ranch American Single Malt Smoked is the first expression in the company's Smoked Series, which will be followed in short order by Frey Ranch Rye & Smoked Oat Whiskey.
Follow Frey Ranch Distillery on social media to keep up with the latest news and announcements.
Instagram: @freyranchdistillery | Facebook: @freyranchdistillery | Twitter: @freyranch
Hi-Resolution images found HERE
ABOUT FREY RANCH DISTILLERY:
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family's 1,500-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back over 150 years and continues today with Frey Ranch Distillery, the state's only distillery to grow 100% of its whiskey grains on-site. Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12-4 p.m. To learn more, visit freyranch.com.
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