BUCHANAN'S SCOTCH WHISKY LAUNCHES NEWEST "WE ARE THE SPIRIT OF THE 200%" MARKETING CAMPAIGN, FEATURING SATURDAY NIGHT LIVE BREAKOUT COMEDIAN MARCELLO HERNÁNDEZ AND A CAST OF HISPANIC AMERICAN CREATORS CELEBRATING THEIR HERITAGE WHILE REIMAGINING TRADITIONS IN THEIR OWN UNIQUE STYLE

The "We Are The Spirit Of The 200%" Campaign Celebrates The Unique Duality And Cultural Contributions of Those Who Identify as 100% American and 100% Hispanic

NEW YORK, Nov. 6, 2023 - Buchanan's Blended Scotch Whisky is proud to unveil the newest iteration of its "We are the Spirit of the 200%" national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they create. With Hispanic Americans often feeling like they're ni de aquí, ni de allá (not from here, nor there) or that they have to pick one side of their identity, the campaign raises a glass to those who embrace being de aquí y de allá (from here, and there), celebrating their unique cultural duality.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9167951-buchanans-spirit-of-the-200-percent-holiday-campaign/

The new creative developed by award-winning advertising agency Crispin Porter Bogusky (CPB) is a dynamic mixed media fusion of :15 and :30 video spots and out-of-home takeovers that highlight the many ways 200%ers are putting a unique spin on their Hispanic heritage with their modern upbringing to create new traditions and reimagined ways of celebrating with others.

To represent the broad diversity within the 200% community, Buchanan's brought together an influential cast of Hispanic American creatives and pioneers across the country to co-create and star in the campaign, ensuring every scene, voice over and creative detail was brought to life with authenticity. The series of original short films depicts a cast with unique stories, style and experiences showcasing there is no one right way to be a 200%er:

• Stand-up comedian Marcello Hernández from Miami with Cuban-Dominican roots has broken out as a cast member on "Saturday Night Live."  His comedy often touches on topics many 200%ers experience, from familiar anecdotes about his mamá to his passion for fútbol and growing up bicultural.
• Kids of Immigrants, a brand, a cultural collective and movement based in Los Angeles co-founded by Daniel Buezo, Honduran-American CEO and Debbie Gonzales, Mexican-American Creative Director. With KOI they are celebrating their roots while hoping to inspire and foster a sense of unity among all individuals. At the heart of their mission lies the powerful message of "Spread Love" and "Support Your Friends," which serves as a guiding principle for how they actively empower and uplift their communities.
• NYC-based cultural archivists Djali Brown-Cepeda and Ricardo Castañeda of NuevaYorkinos, whose platform preserves Latino and Caribbean personal histories through submissions from the local community, celebrating the resiliency of immigrants in the U.S. through their stories and experiences.
• Music curator DJ VRYWVY who is a proud Mexican-born Dallas-based DJ and creator of VRYLATIN and VRYBILINGUAL parties that celebrate Latin culture and dual cultures, being a Mexican immigrant aimed at inspiring the next generation of DJs and creatives through music.

Inspired by Brooklyn-born Boricua writer Elisabet Velásquez's poem "Can I be Puerto Rican?," the :30 hero holiday film is centered around a diverse group of 200%ers of different backgrounds coming together for all 200% holiday occasions, showcasing the ways Hispanic Americans honor their homeland through different foods, music, clothes, and rituals to create new memories.

"This campaign is meant to honor the 200%ers across the U.S. who are always finding unique and authentic ways to make Buchanan's Whisky a part of their celebrations," said Josh Dean, Vice President of Buchanan's Whisky North America. "That's why we collaborated with our familia of 200% trailblazers to really showcase how diverse Hispanic Americans are and shining a light on these new traditions being created across communities."

Beyond the advertising creative, Buchanan's will host a series of events and giveback initiatives happening this holiday season across local communities rooted in food and nightlife, demonstrating the unique magic that's conjured when 200%ers come together to share a meal with family and friends.

• Family Cena, Vibra Buena 200% Dinner Series: Co-curated by local chefs and our familia of 200%ers, the local dinner series captures how each carries the unique customs of their heritage into modern-day festivities to create the ultimate 200% dinner experience.
• 200% Family Meal Giveback Program: As part of the Buchanan's 200% Futuro Fund the brand is partnering with local organizations like No Us Without You and Street Vendor Project to provide family meals to the many 200% bartenders, cooks and service-industry professionals who work behind the scenes to bring meals to our tables.
• Noche Buena Holiday Contest: This holiday season, Buchanan's Whisky invites fans to share their Noche Buena magic by submitting their festive feasts, cherished traditions, and heartwarming moments with friends and familia online for a chance to celebrate with Buchanan's.
• 200% Food & Drink Content: The brand collaborated with Mexican-American bartenders Othón Nolasco and Damian Diaz of No Us Without You to create a series of locally-inspired holiday cocktails like the Horchata DeLuxe and the Piña Apple Cider for fans 21+ to pair with their favorite dishes this season.

Whether you're gifting your loved ones or mixing up cocktails, there's a Buchanan's option for everyone. Order your bottle today and get delivered to your door via Drizly.com.

Stay up to date with the latest news, whisky cocktails and exciting social content by following the conversation at @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter. For additional information on Buchanan's Whisky, please visit www.BuchanansWhisky.com.

Credits

Agency: Crispin Porter Bogusky
Production Company: Birth.tv
Post Production: Bliss
Audio Post Production: King Doudou
Music: King Doudou // United Masters // DJ VRYWVY
Composer: King Doudou // Napoles // Parrisfranz

About BUCHANAN'S Blended Scotch Whisky

BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.

About DIAGEO North America

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, its people, brands, and performance, visit www.diageo.com. Visit DIAGEO'S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.

Read More

Broad Branch Distillery Big Winston 4-Year Private Select Bottled In Bond Straight Bourbon Whiskey

Broad Branch Distillery Big Winston 4-Year Private Select Bottled In Bond Straight Bourbon Whiskey 50%-ABV 750ml.

Read More

American Metal Launches Small-Batch Whiskey Handcrafted for Motorcycle and Hot Rod Enthusiasts

 

The ultra-premium 90-proof American whiskey and limited-run 96-proof 10-year single-barrel whiskey are now available online and at select retailers in the U.S.

DANBURY, Conn., Nov. 6, 2023 - American Metal Customs, an award-winning custom shop specializing in building and restoring classic cars and motorcycles, is excited to announce the debut of its very own line of small-batch American Metal Whiskey. This boutique whiskey brand is an extension of the American Metal custom shop based in Danbury, CT, which builds stunning and unique machines that are the perfect blend of art, performance, and metal fabrication. American Metal Customs and American Metal Whiskey embody the spirit of American ingenuity and excellence while also sharing a commitment to world-class craftsmanship, an unwavering dedication to pushing the boundaries of what is possible, and a passion for creating custom cars, motorcycles, and award-winning whiskey.

The whiskey scored a 92 in the Ultimate Spirits Challenge with a rating of "excellent" and "highly recommended."

American Metal Whiskey is created using the finest ingredients and traditional methods that celebrate the art of selecting, aging, and blending, while the packaging creatively embodies elements of custom car and motorcycle culture. American Metal Whiskey currently offers a 90-proof whiskey that was born in Tennessee and aged in New England for up to five years, and a special limited edition run of 96-proof 10-year single barrel whiskey featuring hand-numbered bottles, that showcase their innovative approach to the craft.

"We're beyond excited to bring American Metal Whiskey to motorcycle, hotrod, and whiskey enthusiasts across the U.S. In 2024 we plan to get face-to-face with audiences by sampling our new whiskey at a variety of core enthusiast events including the Mama Tried Motorcycle Show, Born Free Motorcycle Shows, Bar Convent Brooklyn, WhiskyFest NY and many others," commented Josh Allison, master builder and co-founder of American Metal Customs. "As a whiskey lover, I take immense pride in the fact that we have created an ultra-premium whiskey infused with the same craftsmanship and attention to detail that goes into every custom car and motorcycle our team builds. The goal of American Metal Whiskey was to create a premium whiskey built specifically for rowdy people who love custom car and motorcycle culture," mentioned Chris Bishop, owner and CEO of American Metal Whiskey.  

The 90-proof whiskey recently scored a 92 in the Ultimate Spirits Challenge with a rating of "excellent" and "highly recommended." It's a smooth and distinctly American whiskey that can be served neat with a single ice cube or enjoyed in a cocktail. Its taste features notes of freshly baked peach cobbler and cinnamon apples. It remains smooth and balanced on the palate with hints of crème brulé, soft caramel, and candied orange peel before clove and black pepper emerge after each sip. The high corn mash bill is apparent at the finish and the sweetness returns with a lingering warmth. The 90-proof whiskey is available in uniquely designed 750ml, 375ml, and 50ml bottles. The 750ml bottle is now available online for $49.99 MSRP.

American Metal's 10-year Single Barrel Whiskey is a limited-edition whiskey that exudes a rich color that reflects the extra years of aging in new charred American Oak barrels. The initial tasting note is a sweet aromatic mix of caramel, toast, corn, and butterscotch. It has a light and creamy sweetness of cherry, roasted vanilla, and dark honey and a rising residual finish reminiscent of much older scotch whiskeys. You will find this whiskey unexpectedly subtle, well-balanced, and extremely rewarding. The 750ml bottles are hand-numbered and available online through the American Metal Whiskey website while supplies last for $214 MSRP.

American Metal Whiskey is available in select bars, restaurants, and liquor stores in the U.S. American Metal Whiskey is to be enjoyed responsibly and only by consumers of legal drinking age. American Metal will adhere to all responsible marketing practices. Legal drinking-age adults can purchase the bottles online and delivered directly to households in 41 states and DC, (not including AK, AL, AR, HI, MI, MS, NC, OH, OK, SD, TN, and VT). Retailers interested in carrying these products should contact American Metal Whiskey at info@americanmetalwhiskey.com.

For more information about American Metal Whiskey, go to americanmetalwhiskey.com.

About American Metal Customs:
American Metal Customs is an award-winning custom shop that builds and restores classic motorcycles and cars that showcase the glamour and elegance of vintage design coupled with the raw grit and pride of hand-made American craftsmanship. With more than 100 years of collective experience, our crew specializes in combining functionality, craftsmanship, and design to transform classic motorcycles and cars into showstopping pieces of art that are meant to be driven and enjoyed. Building custom motorcycles and cars is our passion and our life's work. We are deliberate in every choice we make, and every detail is considered so that our custom builds and restorations set the standard for quality, creativity, and drivability. Stay Rowdy! americanmetalcustoms.com

About American Metal Whiskey:
American Metal Whiskey is a producer of small-batch, ultra-premium whiskeys that embody the same values of craftsmanship, creativity, and attention to detail that goes into every custom car and bike built at the American Metal Custom Shop. This love of whiskey and crafting expertise has created a collection of distinctive products that highlight the rich heritage and tradition of American whiskey making, while also infusing our innovative approach to the craft. American Metal Customs and American Metal Whiskey exemplify the spirit of American ingenuity and excellence while also sharing a commitment to world-class craftsmanship, an unwavering dedication to pushing the boundaries of what is possible, and a passion for creating custom cars, motorcycles, and insanely good whiskey. American Metal Whiskey is available for purchase online and in select U.S. liquor stores, bars, and restaurants. americanmetalwhiskey.com

Read More

Whiskey Run Distilling Heavens Proof Straight Rye Whiskey Amburana Casks

Whiskey Run Distilling Heavens Proof Straight Rye Whiskey Amburana Casks 48%-ABV 750ml.

Read More

West Cork 5-Year Single Pot Still Irish Whiskey

West Cork 5-Year Single Pot Still Irish Whiskey 43%-ABV 750ml.

Read More

CROWN ROYAL INTRODUCES A WHISKY MASTERPIECE AGED 30 YEARS: AN EXTRA RARE BLEND WITH UNPARALLELED COMPLEXITY

NEW YORK, Nov. 1, 2023 - Award-winning Canadian Whisky brand, Crown Royal, is proud to continue its commitment to luxury offerings within the category with the release of Crown Royal Aged 30 Years- the brand's most aged and complex blend to date. This liquid offers a unique sensory experience, with notes of luscious orchard fruits that dance on the palate, complemented by the sweet, creamy embrace of vanilla. This exceptional expression promises to delight whisky connoisseurs and collectors with its craftsmanship and contemporary approach to luxury.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9222251-crown-royal-aged-30-years-rare-blend/

Crown Royal 30-Year-Old boasts a rich history of innovation and dedication, with each drop representing decades of expertise. Each whisky in this blend was distilled in the brand's famed Coffey still, one of the few of its kind operating in North America. Its velvety mouthfeel and intricate flavors deliver a taste journey that only time and expertise can craft.

To celebrate this special release, Crown Royal is hosting an intimate tasting and dining experience that will be a marriage of artistic creativity and epicurean indulgence. Guests will have the opportunity to savor the 30-Year-Old Whisky, which will be expertly paired with an exquisite menu crafted to accentuate the notes of the spirit. This unique fusion of sensory experiences will take guests on a journey through time and taste, celebrating the dedication and artistry behind this extraordinary expression. Crown Royal 30-Year-Old, with its nuanced character, joins the Extra Rare premium portfolio as a catalyst for discussions on art, innovation, fellowship in gathering, and life's finer intricacies.

"We are incredibly proud to introduce this exceptional 30-year-old whisky as the second evolution of our Extra Rare series," stated Tatiana Conti, Vice President, Crown Royal. "In crafting this special release, we wanted every detail to reflect the specialness of this whisky – from the exceptional liquid to the meticulously designed bottle to the hints of gold and iridescent pearl-like sheen on the packaging. This is truly a unique blend of our oldest expression to date."

Crown Royal Aged 30 Years has an ABV of 46% and will be available for a limited time regionally in AZ, CA, DE, FL, GA, IL, LA, MI, OH, PA, TX, and Military bases beginning on November 1, 2023. The suggested retail price is $499 for a 750ml bottle.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Read More

WhistlePig Camp Stock Wheat Whiskey Solo Stove Edition

WhistlePig Camp Stock Wheat Whiskey aged in Solo Stove toasted barrels 42%-ABV 750ml.

Read More

DIAGEO ANNOUNCES THE LAUNCH OF "SPIRITED XCHANGE," THE 2023 SPECIAL RELEASES SCOTCH WHISKY COLLECTION

---

Introducing a Cultural Exchange of Flavors, Craft, and Artistry in Eight Unique Single Malt Expressions

NEW YORK, Oct. 31, 2023 -- Today, DIAGEO unveils its Spirited Xchange Special Releases Scotch Whisky Collection celebrating the journey of Scotch, countries and cultures around the world.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9221151-diageo-spirited-xchange-special-releases-scotch-whisky-collection/

The Special Releases collection is an annual collection of eight rare and collectible Single Malts carefully selected by Master Blender Dr. Stuart Morrison, to celebrate each distillery's unique characteristics and DIAGEO's robust portfolio united together in quality Scotch making.

The incredible collection of unexplored flavors fuses together unique casks showcasing different crafts and finishes that honor local cultures, delighting Scotch whisky enthusiasts and connoisseurs alike.

"This year, we're proudly revealing our new series of distillery-first expressions: Spirited Xchange Special Releases 2023. For me, Spirited Xchange is about identifying and celebrating the ideas, flavors, and tastes that surround us each day and inspire our curiosity to create. This collection has given us the opportunity to roam freely through our vast portfolio and experiment with old and new cask types, including various wine and local spirits casks to create eight one-of-a-kind expressions that we've never imagined before."
Master Blender, Dr. Stuart Morrison

Spirited Xchange comes to life through intricate and alluring pack designs, illustrated by eight artists across the globe - each one dedicated to the beloved distilleries and the spirits in the collection, creating a powerful storytelling moment.

The artworks are visual tasting notes, placing the expression at the centre of the experience and exploring the flavors that emerge from the local spirit casks:

Lagavulin 'The Ink of Legends', finished in a masterful combination of Don Julio Añejo tequila casks, honors the ancient art of tattooing while Lagavulin's renowned smokiness, rich with bright herbs and juicy plums, is complimented by a lasting finish. SRP: $170

Mortlach 'The Katana's Edge', finished in ex-Kanosuke Japanese whisky and ex-Pinot Noir casks, is illustrated with a golden gleam that represents the flash of umami that cuts through the ripe, fruity sweetness of this stunning expression. SRP: $280

Inspired by Scotch's global journey of discovery, this year's collection also explores a variety of ages and spirits characters, delivering new depth of complexity and capturing the essence of cultural exchange through unique layers of flavor:

• The Singleton 'The Silken Gown', finished in rich Chardonnay de Bourgogne French Oak casks, brims with warm toffee and rippling layers of buttery golden fruit, characterized by textures of a luminous and enchanting silk gown. SRP: $135
• Talisker 'The Wild Explorador', finished in a combination of White, Tawny and Ruby Port Casks, celebrates the sea with currents of spice and waves of dark fruit, finished with a splash of sea salt, embodied by an iconic Portuguese vessel. SRP: $135
• Roseisle distillery is proud to join the Special Releases collection for the first time with its first public release: 'The Origami Kite', etched with sweet vanilla notes and a touch of molasses. SRP: $150
• Glenkinchie 'The Floral Treasure' 27 Year Old expression is one of its most mature bottlings to date, carrying lush floral aromas and sweet flavours resembling a Spring morning. SRP: $400
• Oban 'The Soul of Calypso' epitomizes the essence of the vivid energy of Caribbean culture with vibrant flavors of tropical fruit mango and sugar cane emerging from the Caribbean pot still rum casks. SRP: $140
• Clynelish 'The Jazz Crescendo' is a dulcet symphony of vanilla spice and smooth caramel notes, flowing from its exclusive maturation in ex-bourbon American Oak casks. SRP: $200

The 2023 Special Releases collection became available in limited quantities from select spirits retailers in the U.S. and on Malts.com starting 1^st October 2023.

DIAGEO encourages those who are 21+ to drink responsibly. More information on the 2023 Special Releases Collection can be found at https://www.malts.com/en-row/products/collections/special-releases-2023.

Read More

Kollea's Locked & Loaded Gun Series Whiskey Decanter: A Celebration for Gun Enthusiasts and Veterans

Kollea is dedicated to elevating the art of gifting for whiskey enthusiasts, guided by the core values of appreciation and gratitude.

LOS ANGELES, Oct. 31, 2023 - Kollea, a leading innovator in the realm of luxurious drinkware, is excited to launch their latest collection - the Locked & Loaded Series Whiskey Decanters. Designed to captivate gun enthusiasts and veterans, this collection offers a one-of-a-kind experience for whiskey lovers who appreciate the art of drinking. On October 25th, Kollea launched a momentous celebration which featured exclusive limited-time discounts for its coveted product line and a "Who Deserves It" giveaway.

Beyond being a statement piece, whiskey decanters play a crucial role in enhancing the nuances of your favourite spirit. The process of transferring whiskey from the bottle to the decanter allows it to mingle with the air, unravelling its full aroma and intensifying its flavours. Kollea's Locked & Loaded Gun Series Whiskey Decanter is engineered with an airtight stopper to ensure your prized whiskey remains perfectly preserved and always ready to be savoured.

This meticulously crafted collection has quickly become a phenomenon among connoisseurs. The Gun Series Whiskey Decanter aims to authentically replicate the silhouette of firearms, paying meticulous attention to every intricate detail. Immerse yourself in the interactive experience as detachable magazines and telescopes are ingeniously incorporated into the design. Choose from a variety of styles and find the perfect piece to showcase your passion for guns.

In addition to the Gun Series, Kollea is committed to creating decanters that cater to diverse themes and preferences. Prepare to be enchanted by their upcoming luminous globe series, which effortlessly combines elegance and allure. Stay tuned as Kollea also introduces the captivating casino series and the dynamic sports series, designed to elevate your whiskey experience in unique and exciting ways.

Exciting Social Media Campaign: An exclusive campaign was featured on Kollea's official Facebook, TikTok pages, and website, offering participants the chance to win a special surprise. More information: https://kollea.com/pages/kollea-icon-series

About Kollea, The Classy Spirit Decanter for Every Whiskey Lover.

Kollea firmly believes that every whiskey lover deserves a drinking vessel that reflects their individuality and style. Whether you are treating yourself or searching for the perfect gift, Kollea's Locked & Loaded Series Whiskey Decanter offers an extraordinary selection for any occasion. From Veterans Day and Thanksgiving to Christmas, Valentine's Day, Father's Day, or birthdays, these stunning decanters make an unforgettable impression.

Join Kollea in celebrating the art of whiskey drinking and indulge in a truly remarkable experience. Elevate your collection and unlock the full potential of your favourite whiskey with the Locked & Loaded Series Whiskey Decanter. For more information, please visit Kollea Official Website. https://kollea.com/

Read More

Michter's Named World's Most Admired Whiskey, First American Brand Ever to Receive Industry's Highest Honor

A Watershed Moment for American Whiskey; The Judgment of Paris Part Deux?

LOUISVILLE, Ky., Oct. 31, 2023 - For the first time ever, an American distillery has taken home the highest honor in whisky. Michter's, a Louisville, Kentucky-based bourbon and rye producer, eclipsed the biggest names from Scotland, Japan, Ireland, and beyond to rank first overall in the newly-released 2023 World's Most Admired Whiskies top 50 list published by Drinks International. With this stunning recognition, Michter's joins a winner's circle of iconic brands including Yamazaki and Springbank.

The results, which are determined by an Academy of independent global drinks buyers, journalists, bartenders and whisky experts from more than 20 countries, represent the pinnacle of achievement in the global whisky trade and certify that American whiskey is finally being recognized for its excellence by connoisseurs around the world. In its significance, and perhaps even shock value, this thrilling announcement harkens back to the Judgment of Paris in 1976, when a Napa chardonnay and a Napa cabernet sauvignon prevailed over esteemed counterparts from Burgundy and Bordeaux in a landmark blind tasting that demolished critical expectations and sent the international image of American wine soaring.

"I could not be prouder of what this means not only for Michter's, but for the American whiskey community as a whole," said Andrea Wilson, Michter's Master of Maturation, former Chair of the Kentucky Distillers' Association and Kentucky Bourbon Hall of Fame member. "It is the ultimate recognition of the attention to detail, discipline, rigor and focus on excellence that has characterized high-end American whiskey production for many years now. At home, we've always had tremendous belief in our approach, but then you would travel abroad and see bourbon placed on the bottom shelf almost automatically in many parts of the world so it is really exciting to see it reach such high regard. This means so much to our team and we couldn't be more humbled to celebrate this moment in American whiskey with our friends throughout the industry," Wilson continued.

For Michter's President and fellow Kentucky Bourbon Hall of Fame member Joseph J. Magliocco, Michter's being named the World's Most Admired Whiskey caps a remarkable run that began in the 1990s with him and his two brothers acquiring for US$245 the Michter's trademark, which had been abandoned, thereby obtaining the rights to the brand he had once sold as a summer job during the late 1970s. "This is a great day for American whiskey and a great day for Michter's," remarked Magliocco. "We are so grateful to the Academy and to all the people who have done so much over the years to make this possible. I can't put into words how thrilled and how honored all of us at Michter's are. From my first days of learning about the heritage of Michter's in Pennsylvania through the subsequent time our team has spent resurrecting the brand in Kentucky, we have always hoped that people would appreciate the brand's legacy and dedication to quality. But if you told me that one day Michter's would be named the World's Most Admired Whiskey, well, I would've thought you'd had one too many."

According to Shay Waterworth, Editor of Drinks International, "Michter's is officially the trade's favourite whiskey. Not only does the brand have a fascinating back story, it's also making some of the best whiskies in the world right now and clearly our global Academy agrees with me. Every trade show I attend I see a crowd of bartenders, importers and buyers surrounding the Michter's stand, which further justifies its place at the top of our esteemed ranking. It's also great for the trade to have its first American whiskey sit atop The World's Most Admired Whiskies, my congratulations go to the whole Michter's team for this great success."

To Michter's Master Distiller Dan McKee, this watershed moment celebrates the passion and dedication of many individuals along the way. He commented, "I would like to thank the Academy for this extraordinary honor on behalf of our entire team, past and present. It reflects the decades of hard work and passing down of knowledge from generation to generation that it took to arrive at this point. From each and every person at Michter's to all of our trade partners and friends, this would not be possible without you. I am tremendously grateful and honored."

Will Michter's being named the World's Most Admired Whiskey catalyze even more global appreciation for America's native spirit? That remains to be seen, but it is certainly a landmark step in that direction.

Beyond its main distillery in the Shively section of Louisville, Michter's operations extend to two other sites in Kentucky. In Springfield, Michter's is farming estate grown grain on its 205-acre property, while in downtown Louisville, Michter's has its second distillery in the historic Fort Nelson Building. Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter's Fort Nelson Distillery features the legendary pot still system from Michter's Pennsylvania. It also has educational tours with whiskey tastings and The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

For more information about the Drinks International Most Admired Whiskies List, including the full 2023 report, please visit: https://drinksint.com/news/fullstory.php/aid/10895/Michter_92s_named_World_s_Most_Admired_Whisky_2023.html

Read More

Detroit City Distillery Doubles Production of Annual Honey Bourbon and Expands Distribution for Nov. 10 Launch

New Honey Old Fashioned Ready-to-Serve Cocktail Added to Distribution Lineup

DETROIT, Nov. 1, 2023 Detroit City Distillery (DCD) is taking its coveted annual release of Honey Bourbon to new heights this year, doubling production, expanding distribution in Michigan and adding a new ready-to-serve Honey Old Fashioned to its lineup.

The official launch starts with online sales at detroitcitydistillery.com at 8 a.m. on Friday, November 10, 2023. A launch party begins that day at 4 p.m. at the distillery's Tasting Room in Eastern Market for in-person sales and online purchase pick-ups, along with many honey-themed treats and gifts provided by Bees in the D, a non-profit focused on honeybee conservancy and education.

Honey Bourbon and Honey Old Fashioned will be available statewide on shelves the week of November 20, just in time for Thanksgiving.

Demand Fuels Expansion
Honey Bourbon launched in 2019 as an experimental limited-edition single barrel of bourbon. Since then, sales have grown twenty-fold. Due to overwhelming demand from fans across Michigan, the distillery is doubling production this year for statewide distribution to grocers, liquor stores, bars, and restaurants throughout Michigan.

New Ready-to-Serve Cocktail: Honey Old-Fashioned
For the first time, Detroit City Distillery is putting a ready-to-serve cocktail into distribution with its new Honey Old Fashioned. The new product is based on the distillery's best-selling cocktail and features Honey Bourbon, raw Michigan honey and house-made bitters.

"This fine bourbon features the truest taste of Detroit you can get," said Michael Forsyth, co-owner of Detroit City Distillery. We combine the award-winning bourbon we make in Eastern Market with honey made by thousands of honeybees using flower nectar from all over the city. This year, we're launching our first ready-to-serve cocktail in distribution, the Honey Old Fashioned, so more fans can enjoy this product in more ways."

New Honey Bourbon Gifts to Sweeten the Season
This year, DCD is upping the ante with additional gift ideas for Honey Bourbon aficionados:

• Detroit City Distillery Honey Bourbon – ($60 per bottle) – The bourbon is finished with raw honey from Bees in the D rooftop beehives on top of DCD's Whiskey Factory.
• Detroit City Distillery Honey Old Fashioned – ($25 per bottle) – This 375ml ready-to-serve cocktail features Honey Bourbon, raw Michigan honey, and house-made aromatic and orange bitters. Each bottle makes five cocktails. Just pour over ice and enjoy.
• Bees in the D Bourbon Barrel-Aged Honey: Crafted from honey harvested atop DCD's Whiskey Factory rooftop and aged in bourbon barrels, this delectable addition is priced at $50 per bottle. One hundred percent of sales support the non-profit Bees in the D.

All three options, along with various honey-themed gifts to support fundraising for Bees in the D, will be available online starting at 8 a.m. on Friday, November 10, 2023, and can be picked up in person beginning at 4 p.m. during the Honey Bourbon Launch Party.

The labels on these exquisite bottles are more than just packaging; they're authentically-Detroit works of art, making them the perfect holiday gift.

Join the Party at the Honey Bourbon Launch

• Honey Bourbon Launch Party at Detroit City Distillery Tasting Room
• Date: Friday, November 10, 4 p.m. to 11 p.m.
• Location: 2462 Riopelle Street in Eastern Market, Detroit City Distillery Tasting Room.
• Admission: Free, with limited capacity.
• Indulge in a Honey Bourbon-themed event featuring cocktails and treats that will tantalize your taste buds. Plus, explore a trove of merchandise from Detroit City Distillery and Bees in the D. Find more details @detroitcitydistillery on Facebook, Instagram, and Twitter.

Detroit City Distillery creates small batch artisanal whiskey, gin and vodka, using the finest local ingredients sourced directly from farms near its Distillery and tasting room located in Detroit's famed Eastern Market. The result is a drink of distinction made for the revolutionaries rewriting the history of a great American city. To learn more about our fine products –Butcher's Cut Bourbon, Four Grain Bourbon, Homegrown Rye, Gilded Age Vodka, Railroad Gin and Peacemaker Gin and limited edition releases – please sign up for our newsletter at www.detroitcitydistillery.com, follow us on Facebook, Instagram and Twitter at @detroitcitydistillery. Customers must be 21 to purchase alcohol.

Bees in the D is a 501(c)(3) non-profit organization whose mission is to create a cooperative effort between residents, schools, organizations and businesses in the City of Detroit and Southeast Michigan to contribute to both the health of honey bee colonies and native pollinators, and the education of their importance to our environment. Bees in the D currently manages over 225 honeybee hives at over 75 locations across five counties and between two countries (The United States and Canada). To learn more, visit www.beesinthed.com and find us on Facebook, Twitter and Instagram @beesinthed.

Read More

Old Elk Distillery Rye Not? 6-Year Straight Rye Whiskey

Old Elk Distillery Rye Not? 6-Year Straight Rye Whiskey 55%-ABV 750ml.

Read More