George T. Stagg Distillery Spiritus Frumenti Whiskey

George T. Stagg Distillery Spiritus Frumenti Whiskey Buffalo Trace Distillery 55%-ABV  375ml.

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Yellowstone® Bourbon Sets Sights on Expanding Audience with New Advertising Campaign

'Always keep the park within reach' campaign expands upon Yellowstone Bourbon's 'For All' brand positioning, while leveraging the bond between bourbon and park

ST. LOUIS, Oct. 4, 2023 -- Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail® craft tour – announced it has rolled out three new ads, along with a new ad-buy strategy to expand its reach. The new ads, which began airing Oct. 1, follow the theme: "Always keep the park within reach."

"Since its inception in 1872, Yellowstone Bourbon has shared a connection with America's first national park, and we've sought to highlight that through our brand story," said Yellowstone Bourbon Brand Manager Kelly Panzitta. "As we look to the future of the Yellowstone brand, our focus is on leveraging the bond between our bourbon and the park it was named after."

Yellowstone Bourbon tapped St. Louis-based Rodgers Townsend to create the new spots. The agency most recently worked with the brand to create the "Yellowstone – For All" campaign, of which the current advertising theme is an extension. The new ads illustrate by choosing Yellowstone – at the bar or at home – the spirit of the park is never more than a pour away. The series of new ads was designed to appeal to the brand's loyal customers, as well as to attract its emerging female audience and younger consumers 21 and older.

The brand team called on media buying agency Ansira to help Yellowstone Bourbon reach a broader audience for the remainder of 2023 and into 2024. Among the changes, Yellowstone has finalized an ad buy with CBS Sports to appear during NFL broadcasts this fall for the first time ever across several platforms. The spot began airing on Oct. 1 on digital, streaming and linear TV. Following is a summary of the schedule:

NFL linear programming on CBS Sports

• :30 spot in the following NFL games
  • Sunday, Oct. 29, at 1 PM: NY Jets v. NY Giants, New England v. Miami, Jacksonville v. Pittsburgh, Atlanta v. Tennessee
  • Sunday, Nov. 26, at 1PM: Pittsburgh v. Cincinnati, Jacksonville v. Houston, Tampa Bay v. Indianapolis
  • Sunday, Dec. 10^, at 1PM: Houston v. NY Jets, Indianapolis v. Cincinnati, Jacksonville v. Cleveland, Tampa Bay v. Atlanta

CBS Sports Live Streaming

• NFL in game and CBS Sports HQ live stream video (Oct. 1 – Dec. 31)

"We are excited to invest in sports to broaden our audience and create greater awareness for the Yellowstone brand. With the NFL's historical strength reaching the male audience and its growing popularity among women, it was a logical choice," added Panzitta. "Moving our overall focus to leverage live sporting events has the potential to yield us up to 70 million impressions – a 282% increase resulting from shifting to the new sports-focused plan. We're excited to partner with CBS to tell Yellowstone's story to more consumers."

Both the whiskey category and the NFL have experienced steady growth in popularity among women. According to Mintel's Dark Spirits US, 2022 research, the share of women aged 35 to 54 who drink dark spirits increased from 19% in 2019 to 28% in 2022. And according to a February 24, 2023, Sponsorpulse article by Jessa Morris, 53% of American females engage with the NFL. This figure is supported by a 2021 SSRS Sports poll – referenced in a Nov. 18, 2022, USA TODAY article – that revealed women and girls made up 46% of the NFL fanbase (ages 8-plus) in the U.S., amounting to 84 million female fans.

The new ads can be viewed and downloaded here.

About Yellowstone Bourbon

Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country's very first national park in 1872. In 2011, seventh-generation Master Distiller Steve Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since then, Yellowstone has been one of the fastest-growing American Whiskey brands in the industry. Today, the Yellowstone family of brands includes Yellowstone Select, Yellowstone Limited Edition and Yellowstone American Single Malt Whiskey. For more information on the Yellowstone brand, visit http://www.yellowstonebourbon.com/ or https://www.instagram.com/yellowstonebourbon/.

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MILESTONE BRANDS INTRODUCES PLAYFUL NEW DIRTY MONKEY BANANA PEANUT BUTTER WHISKEY

AUSTIN, Texas, Oct. 5, 2023 - Milestone Brands, a trailblazer in growing innovative spirits brands, proudly unveils its latest creation, the free-spirited Dirty Monkey Banana Peanut Butter Whiskey. This delicious new release is crafted with real whiskey, all-natural peanut butter and banana flavors blended to ignite your sense of adventure and have your taste buds swinging with delight. In addition to being all-natural, Dirty Monkey is allergen-free and contains absolutely no high-fructose corn syrup.

Dirty Monkey Banana Peanut Butter Whiskey is embodied by Dirty Monkey himself, a carefree and fun-loving character who's charming, irreverent and a little mischievous. He's the ultimate companion for a high-energy night out with friends—he never rests in the pursuit of good times! Order up a round of chilled Dirty Monkey shots for your crew and set off for a night of adventure and good ol' monkey business. Try as a chilled shot, alongside your favorite beer, or as a deliciously fun spin on a classic whiskey cocktail.

"Dirty Monkey is all about fun—we are so excited to launch this incredibly playful brand, grounded in key insights about the flavored whiskey consumer," said Eric Dopkins, Milestone Brands CEO and Chairman. "We can't wait for everyone to discover the one-of-a-kind flavor and embrace the don't-have-a-care-in-the-world attitude of Dirty Monkey!"

Flavored whiskey stands out as one of the most popular category segments in the industry, boasting an impressive 10-year volume CAGR of 23% per year (Market Watch 2023).

This growth is driven by consumers looking for new experiences and innovative flavors, particularly those that have a nostalgic appeal, which are interesting to 71% of millennial and Gen Z LDA consumers (2021 Mintel Study). These consumers also want products that are inclusive and can be enjoyed by everyone in a group. Dirty Monkey perfectly embodies these trends, combining popular peanut butter and beloved banana flavors with an incredibly smooth taste, encouraging consumers to grab a round and toast their troop.

Dirty Monkey Banana Peanut Butter Whiskey is bottled at 35% ABV, in a 750ml bottle. Available now nationwide for an SRP of $25.99.

About Milestone Brands
Milestone Brands LLC, a premium spirits company based in Austin, Texas, was founded in 2016 by two local entrepreneurs and veterans of the spirits industry, Eric Dopkins, former CEO of Deep Eddy Vodka and Chad Auler, co-founder of Deep Eddy Vodka. As a national spirits supplier, acquirer, innovator and marketer of alcohol beverage brands, Milestone's portfolio includes industry stand-outs such as Empress 1908 Gin, award-winning gins that are handcrafted in small batch copper-pot stills and made by Victoria Distillers, one of Canada's oldest small-batch spirits companies located in Victoria, British Columbia. Milestone's portfolio also includes Dulce Vida Spirits, with tequilas that are certified additive-free on Tequila Matchmaker's industry-standard list of additive-free tequilas. The Milestone Brand portfolio also includes Campo Bravo Tequila, Naranja Orange Liqueur and American Born Whiskey. To learn more, visit www.milestone-brands.com.

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B.R. Distilling Introduces Blue Note Rye To Complement Award-Winning Lineup

(Photo courtesy of B.R. Distilling)

MEMPHIS, TN: B.R. Distilling Company, the oldest licensed distillery in Memphis, announces the release of Blue Note Rye (MSRP 34.99) to its impressive whiskey lineup. Pulling inspiration from and embodying the spirit and soul of Memphis Blues, Blue Note Rye promises a bold yet smooth experience from the first sip. This new addition recently made its debut at the legendary Kentucky Bourbon Festival and will be available in all Blue Note distribution locations in early fall.  
Blue Note Rye, an unfiltered straight rye whiskey, is aged a minimum of three years with a mash bill of 95% rye and 5% malted barley. At 93 proof, this rich and full-of-character rye whiskey has notes of vanilla, oak, cinnamon and apple with a crisp body leading to an inherently smooth and robust finish.  
"In response to the growing demand for our Blue Note Bourbons and the expanding taste and geographic profile of our customers, we are proud to release our Blue Note Rye whiskey. This release further enhances our commitment to provide high-quality products with an accessible price point and proof range to customers across the U.S.," said B.R. Distilling Company President and CEO Logan Welk. "In a product landscape that includes many overpriced bourbon and whiskey offerings, we are proud to exceed our consumers' expectations while also providing a product that strongly resonates and is directed to our on-premise customers." 
For a closer look, tour the Blue Note facility or enjoy the tasting room in Memphis, for an unfiltered, behind-the-scenes view of the process and art behind crafting extraordinary whiskey. Guests can embark on a guided tour from the Blue Note Bourbon leadership team with the option to add a tasting experience of the award-winning portfolio, including Blue Note Juke Joint, Blue Note Uncut, Blue Note Crossroads and the upcoming addition Blue Note Rye. With Blue Note Juke Joint and Blue Note Crossroads being honored at the 2023 San Fransico World Spirits Competition winning Double Gold Medals for the second consecutive year and Blue Note Uncut receiving the 2022 Double Platinum Ascot Award, the brand's latest venture, Blue Note Rye, is poised to impress.  
Interviews, photography, additional information and product samples are available on request. Check out Blue Note Bourbon’s new website and learn more about the award-winning lineup here.  
About B.R. Distilling Company: B.R. Distilling Company is the oldest distillery in Memphis, TN, producing the award-winning brand Blue Note. Blue Note embodies Southern Culture and Delta Flavor. Blue Note is bold yet approachable with big notes and a smooth structure and is currently distributed in Alabama, Arkansas, Colorado, Connecticut, Florida, Georgia, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Jersey, New York, Oklahoma, South Carolina, Tennessee and Texas. For more information, visit www.BRDistilling.com. 

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Mash & Mallow Launches Delicious S'mores Whiskey Inspired By The Great American Outdoors

New Craft Whiskey Brand Debuts Premium Whiskey With Flavors Of Rich Chocolate, Toasted Marshmallow and Graham Cracker

LOUISVILLE, Ky., Oct. 4, 2023- Mash & Mallow, a new craft whiskey brand, today announced its debut whiskey with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s'mores-influenced experience. Inspired by the great outdoors and reminiscent of long nights beside the fire, the premium whiskey presents a smooth, smoky finish perfect for crisp fall nights ahead. 

Founded by Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian, in partnership with Pernod Ricard, Mash & Mallow is yet another demonstration of Zamanian's commitment to pushing the boundaries of whiskey making.

Mash & Mallow exudes a smoky aroma with a subtle melding of flavors such as graham cracker, chocolate, roasted marshmallow and sweet confectionary sugar. On the palate, consumers can expect a liquid that retains a strong whiskey character and a wood-oak finish that is sweet with a subtle smokiness. Roasted and toasted to perfection, the whiskey's mash bill features 97% corn whiskey and 3% rye whiskey, alongside added flavors.

"Today's whiskey drinkers continue to embrace non-traditional and classic culinary recipes in spirits. Mash & Mallow is a bold, simple and irreverent whiskey with the nostalgic smack of s'mores toasted by the fire," said Zamanian. "I wanted to create a smooth whiskey that is so good you'll take it with you anytime adventure calls – from your local bar to an adventure in the great outdoors. I am excited to finally share Mash & Mallow and hope to continue inspiring a new generation of thrill-seekers through unexplored flavors."

This is the second launch in a series of collaborations between Zamanian and Pernod Ricard. In August, Mary Dowling Whiskey Company announced the debut of its premiere whiskey lineup, featuring two distinctive expressions: Tequila Barrel and Double Oak Barrel.

The brand's commercial support in the U.S. is led by Castle Brands. Mash & Mallow is available for purchase at select retailers in CA, CO, FL, GA, IL, KY, LA, MA, MD, MI, NJ, NY, SC, TX, WA and WI. The 750ml bottle has a suggested retail price of $32.99 and is 35% ABV (70 proof). Must be 21 or older to purchase. For more information about Mash & Mallow, visit www.mashandmallow.com or on social media @mashandmallowwhiskey.

About Mash & Mallow
Launched in 2023, Mash & Mallow is headquartered in Louisville, Kentucky. To learn more about Mash & Mallow, visit www.mashandmallow.com. The brand's commercial support is led by Castle Brands, a developer and international marketer of premium and super-premium brands. For additional information concerning Castle Brands, visit www.castlebrandsinc.com

About Castle Brands
Castle Brands is a developer and international marketer of premium and super-premium brands including Goslings^® Rums, Goslings^® Stormy Ginger Beer and Goslings Dark 'n Stormy^® RTD, as well as Ramazzotti^® Italian liquors & Method and Madness Irish whiskies. The company was acquired in 2019 by Austin Nichols & Co. Inc., a subsidiary of Pernod Ricard S.A. Additional information concerning Castle Brands is available on the Company's website, www.castlebrandsinc.com

About Pernod Ricard
Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard's consolidated sales amounted to € 12,137 million in fiscal year FY23.

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Heaven's Door Whiskey Announces "Homesick Blues" Minnesota Wheated Bourbon

A limited-edition expression that pays homage to Dylan's birthplace and celebrates the release of the new Dylan biography

CHICAGO, Oct. 3, 2023 -- Heaven's Door Spirits, the award-winning collection of American whiskeys founded by Bob Dylan, proudly announces the launch of "Homesick Blues" Minnesota Wheated Bourbon. This limited release offering pays homage to Dylan's birthplace of Duluth, Minnesota and commemorates the debut of the definitive Dylan biography, Bob Dylan: Mixing Up The Medicine.

This cask-strength wheated bourbon has been aged for seven years in the extreme temperature fluctuations of Minnesota's North Country, imparting distinctive flavors of honey, caramel, dried fruit, vanilla and nutmeg, all culminating in a long, mellow finish.

"Bob Dylan: Mixing Up the Medicine is the landmark tome that Bob Dylan fans have been waiting decades for. Spanning the life and career of the Nobel prize–winning musician, artist, and writer, this magnum opus provides unprecedented access to the hidden treasures found within the Bob Dylan Archive," said Mark Davidson, Senior Director of Archives and Exhibitions at the Bob Dylan Center. This extraordinary book contains unprecedented insights into Dylan's creative evolution.

Marc Bushala, co-founder and CEO of Heaven's Door Spirits, enthused, "We are thrilled to introduce 'Homesick Blues,' a heartfelt tribute to Bob Dylan's Minnesota roots and his journey to find home. This unique limited release expression stays true to Dylan's desire to create a collection of whiskeys which each tell their own story."

A limited-edition bundle featuring the book and bottle, complete with a custom box with a copy of Bob Dylan's original handwritten lyrics to Knockin' On Heaven's Door, is now available for pre-order. The book and the bottle can also be purchased separately through HeavensDoor.com, with delivery timed for the official release of the book on October 24th.

About Heaven's Door Spirits, LLC:
Heaven's Door Spirits was founded by legendary musician and cultural icon, Bob Dylan in collaboration with Spirits Investment Partnership ("SIP"). Heaven's Door has won countless awards for its uncompromising quality and evolving collection of craft whiskey, including the #1 Consumer Choice Award at the 2021 San Francisco World Spirits Competition, and was cited as the "Best Bourbons of the Century…So Far" by the Robb Report. The Heaven's Door portfolio of craft whiskeys are available nationwide and online at heavensdoor.com.

About Bob Dylan:
Bob Dylan is widely regarded as one of the world's most influential artists, selling more than 125 million records over the span of his 60-year career. In recent years, Dylan's work as an author and visual artist has further burnished his popularity and acclaim. Dylan's memoir, Chronicles Vol. 1, spent 19 weeks on the New York Times Best Seller List in 2004. Bob Dylan received The Nobel Prize in Literature 2016 "for having created new poetic expressions within the great American song tradition." Bob Dylan's visual art, including drawings, paintings, and metal sculptures, have received international, critical acclaim and have been featured in museum exhibitions from Miami to Shanghai, as well as the prestigious Halcyon Gallery in London.

About The Bob Dylan Center:
Anchored by a permanent exhibit on the life and work of Bob Dylan, the Bob Dylan Center® is committed to exploring the myriad forms of creativity that enrich the world around us. Located in the Tulsa Arts District, the center serves to educate, motivate and inspire visitors to engage their own capacity as creators. Through exhibits, public programs, performances, lectures and publications, the center fosters lively conversations about the role of creativity in our lives.

As the primary public venue for the Bob Dylan Archive® collection, the center curates and exhibits a priceless collection of more than 100,000 items spanning Dylan's career, including handwritten manuscripts, notebooks and correspondence; films, videos, photographs and artwork; memorabilia and ephemera; personal documents and effects; unreleased studio and concert recordings; musical instruments and many other elements. More information at bobdylancenter.com.

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Makers Mark, Conservation Resources, Common Ground Filmmakers Join the Pledge For Regenerative Farming Practices

Team Behind Upcoming Documentary, "Common Ground," Announces Commitment at Clinton Global Initiative

Major Brands like Maker's Mark and Conservation Resources are Among the Founding Partners that have Pledged to Move their Agricultural Supply Chains to Regenerative Farming and Forestry Practices with Major Voices Such as US Senator Cory Booker and Actor Jason Momoa Supporting the Film

Big Picture Ranch, the film studio behind 'Common Ground', a new documentary demanding change from current American farming practices, announced this past week at the Clinton Global Initiative a new $10 million commitment to move 100 million acres of U.S. farmland to regenerative farming by 2025 (more info at www.100MillionAcres.org). As part of the initial launch, major brands including bourbon distillery Maker's Mark and leaders like impact investment group Conservation Resources have pledged 100% of their agricultural supply chain to regenerative practices. 

Regenerative agriculture is about reviving our soil, encouraging biodiversity, and ultimately creating a thriving farming economy," said Josh and Rebecca Tickell, documentarians behind "Common Ground" and "Kiss the Ground". "We're honored and thrilled to be making this commitment at the Clinton Global Initiative alongside changemakers from around the world who are building a better, more equitable society. By moving 100 million acres to regenerative practices, we can fundamentally change how we grow food in this country – and at the same time heal our soil, mitigate climate change, help farmers be more profitable, and create happier and healthier communities."

The new commitment, "100 Million Acres Initiative," will build a coalition of farmers, ranchers, non-governmental organizations, and for-profit companies that have pledged to transform at least 10% of their crops, ranches, and supply chains to certified regenerative farming. Progress will be measured using three verified certification partners: Regenified, Regenerative Organic Certified, and Land to Market.

By establishing a shared understanding of the definition of "regenerative," the 100 Million Acres Initiative brings transparency and credibility to the marketplace. After making the pledge, new coalition partners will gain access to the infrastructure, resources, and facilitators they need to transition their supply chain. New Company Pledges can be made online at www.100MillionAcres.org. 

"Maker's Mark is honored to be a founding partner of the 100 Million Acres initiative," said Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker's Mark. "Protecting, preserving and realizing the potential of our land has been a cornerstone of our vision for the past 70 years. I am proud that we can lead by example and contribute to a greater understanding of regenerative agriculture, as well as use these practices ourselves to create a more sustainable and flavorful whisky."

"Conservation Resources was founded 20 years ago with a strategy of investing in timber and farmlands with a vision that environmental and financial value are complementary," said Conservation Resources President Paul Young, a founding pledge maker. "Managing regeneratively is integral to both restoring and protecting the lands we manage, while providing returns to our investors."

Filmmaker Josh Tickell, North Dakota farmer Gabe Brown, and Good Neighbor Garden Founder Mia Vaughnes made the commitment on stage at the Clinton Global Initiative in a discussion moderated by Dr. Sally Uren, the CEO of Forum for the Future, a leading international sustainability non-profit. Tickell, Brown, and Vaughnes outlined the health and societal benefits of regenerative agriculture, noting that by transitioning 100 million acres of agricultural land (or just over 10% of US agricultural land), we could reach a "tipping point" in favor of certified regenerative practices that could remove as much as 5% of U.S. carbon dioxide emissions annually from the atmosphere and help farmers lead healthier lives.

"We're facing a modern day dust bowl because of farming practices that put short-term gain over the health of our soil, food, and people," said North Dakota farmer Gabe Brown, a pioneer of the soil-health movement and the subject of "Common Ground. "Regenerative agriculture is about working within the context of nature to create a profit while enhancing the ecosystem for future generations. I've lived it firsthand, building a family farm that through healthy soil and no-till farming helped us increase production and gave me and my family a higher quality of life. By transitioning 100 million acres into regenerative farmland, I hope others will follow in our footsteps and that together we will create healthy soils that will give us clean air and water and healthy plants, animals, and people."

The new commitment stems from Big Picture Ranch's upcoming documentary, "Common Ground," winner of the Tribeca Film Festival Human/Nature award. A follow-up to the hit documentary "Kiss the Ground", the film features U.S. Senator Cory Booker, Laura Dern, Jason Momoa, Woody Harrelson, Ian Somerhalder, Donald Glover, and Rosario Dawson, and explores how regenerative agriculture can help heal the soil, our health, and the planet.

"Regenerative farming is one of the best tools we have to care for our lands, protect the environment, and promote vibrant rural communities while leveling the playing field for small and family farms, said Senator Booker, New Jersey. "We must fix our broken food system, and one of the best ways to do that is by encouraging soil-building regenerative practices. I'm proud to continue working to elevate this movement and the voices of our farmers, workers, and consumers in urban and rural communities."

"Common Ground is about how we heal our land and it's a love letter to our kids who will inherit this earth," said Momoa. "It's a very special film and I'm so very excited for you to see it in theaters."

Common Ground is in select theaters now.

About Common Ground
Common Ground is Josh and Rebecca Tickell's highly anticipated follow up to the juggernaut success documentary, Kiss the Ground, which touched over 1 billion people globally and inspired the United States Department of Agriculture (USDA) to put $20 billion toward soil health. By fusing journalistic expose' with deeply personal stories from those on the front lines of the food movement, Common Ground reveals how unjust practices forged our current farm system in which farmers of all colors are literally dying to feed us. The new film profiles a hopeful and uplifting movement of white, black, and indigenous farmers who are using alternative "regenerative" models of agriculture that could balance the climate, save our health, and stabilize America's economy - before it's too late.

About the Clinton Global Initiative (CGI)
The Clinton Global Initiative (CGI) convenes global and emerging leaders to create and implement solutions to the world's most pressing challenges. CGI works with partners to drive action through its unique model. Rather than directly implementing projects, CGI facilitates action by helping members connect, collaborate, and develop Commitments to Action — new, specific, and measurable plans that address global challenges. Through CGI, the community has made more than 3,900 Commitments to Action that have made a difference in the lives of more than 435 million people in more than 180 countries.

About Maker's Mark
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark continues to make its bourbon the same way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46, Maker's Mark Wood Finishing Series, Maker's Mark Cask Strength and Maker's Mark Private Selection, the brand's first-ever custom barrel program. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com. We make our bourbon carefully. Please enjoy it that way.

About Conservation Resources
Conservation Resources was founded with the strategy of investing in real assets, primarily timber and farm lands, with a vision that environmental and financial value are not only complementary, but mutually accretive. Over the past 20 years Conservation Resources has been recognizing trends related to environmental changes that shape economics. This has allowed us to frame our impact land management strategies to create more resilient ecosystems through a focus on soil health, while also improving economic performance. Through its history and today, Conservation Resources is leading the way in protecting and restoring the environment while generating impact and financial returns for its investors.

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Old Forester® Releases its Second Annual King Ranch Limited-Edition Whiskey

LOUISVILLE, Ky., Oct. 2, 2023 - Old Forester®, the first bottled bourbon, and King Ranch, the birthplace of American Ranching, today released the second annual batch of their limited-edition whiskey – Old Forester King Ranch.

The bourbon pays homage to the hard work, ingenuity and lasting legacy of two iconic brands with 300 years of combined American history – the heritage of the Brown family of Brown-Forman and the lineage of King Ranch founder Richard King.

"This bourbon is rich and bold in taste – the perfect tribute to two rich and bold American brands," said Old Forester Master Taster Melissa Rift.

Available only in Texas starting October 1, 2023, Old Forester King Ranch Edition is bottled at 105 proof from a proprietary batch of Old Forester Bourbon using heavily charred barrels. The bourbon is finished through King Ranch mesquite charcoal. The charcoal was created from mesquite trees harvested from the ranch, and the process brings a touch of Texas and helps highlight the bold flavor notes in this new bourbon.

"We are proud of the continued partnership with Brown-Forman and the second offering of this product," said Robert Hodgen, CEO of King Ranch. "Texans have found the whiskey a rare and special treat and have been anxiously anticipating this release after the first batch won Double Gold at the San Francisco World Spirits Competition."

"Bourbon lovers across Texas will sip the unique blend of flavors that live up to the legacy of our founder, George Garvin Brown, with quality and taste while honoring the impact King Ranch has had on the Lone Star State – and on American ranching," Rift said. "The first batch, released in 2022, sold very quickly so we are honored to bring this bottle back to shelves in 2023."

Tasting Notes:

• Color: Maple Syrup
• Aroma: Dried cherries, cranberries, toasted pecans and marshmallows drizzled with sorghum molasses.
• Flavor: Sweet dark chocolate, tobacco and leather spices mingle with toasted and caramelized oak and nut character.
• Finish: Long and warming

The suggested retail price for King Ranch is $89.99, and it will only be available in Texas.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

About King Ranch, Inc.
King Ranch, Inc., is a privately held agribusiness, real estate and natural resource management company established in 1853 and owner of the historic 825,000-acre King Ranch. The Company has various farming and ranching activities across Texas, Florida and California and also operates the famous King Ranch Saddle Shop. To learn more about King Ranch, Inc., visit https://king-ranch.com/

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2023 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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